what articles to write on linkedin

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Content marketing

How to Write Great LinkedIn Articles (With Examples)

On its surface, writing a LinkedIn article may seem unnecessary. It is an unpaid service that has no guarantee of helping advance your career prospects. 

However, the truth is that well-written LinkedIn Articles provide many benefits to their authors. The benefits of writing a LinkedIn Article more than make the endeavor worth the time investment.

Otherwise, why are others still doing it? Let’s dive in and see what LinkedIn articles can do. 

Table of content: 

What Is A LinkedIn Article?

Benefits of writing linkedin articles, how to write a great linkedin article, examples of great linkedin articles .

Articles are  different from updates . Basically they are longer, in-depth blog liked pieces where you can create and publish on LinkedIn for you to share content about: 

• Thought leadership
• Professional experiences and anecdotes
• Industry insights and expertise
• Advice for other professionals
• Opinions on developments in your field
• Content marketing messages in support of your brand

In our own opinion, we see there are three main benefits of writing LinkedIn articles.

Establishes You as a Thought Leader

Something critical in any industry is establishing yourself as a thought leader. Businesses are looking for candidates who are experts in their fields. An article outlining your expertise allows you to position yourself as precisely that.

Candidates could have similar levels of expertise on any given topic. However, from the employer’s perspective, the ones who have written a well-researched, competently written article have already proven their knowledge. This gives them a leg up on the other candidates.

Articles Help Grow Your Reach

At its core, the purpose of LinkedIn is to amass relevant connections that allow one to build a network within their field. An excellent article will resound among industry insiders, allowing you to make contact and  grow your own network .

Additionally, LinkedIn articles rank on Google. So, if yours does well enough, it will reach those who are searching for particular topics that you wrote about before. If an employer is looking for someone to handle a niche subject for their company, odds are they will reach out to any individual whose name comes up on the first page of the search results.

LinkedIn Provides Detailed Analytics on Articles

Finally, LinkedIn provides  detailed analytics  to all users who write on their publishing platform. You will know how many people clicked on your article, what areas it generated the most interest in, the careers of those who read it, and much more.

Not only will this help you understand the audience that is looking for information on the topics you are writing about, but it will help you shape your future articles. Detailed analytics let you know if you are heading in the right direction or if you need to change tack for the next one.

If you have decided on writing a LinkedIn article, it is important to make sure it is amazing. 

Unfortunately, we do not all write for a living. For those inexperienced in delivering professional quality articles, writing one for all your connections can be concerning. It might feel a bit like being asked to read your essay in front of your class.

But LinkedIn articles are not written exclusively by professional writers. While it may seem daunting, with enough effort you can write an article any professional would be proud of.

Choose Your Topic 

The most important aspect of writing a LinkedIn article is choosing what you want to write about. That is because you need to balance three critical factors at this part of the process: 

First, you want to make sure that you are writing about something you are knowledgeable about. This will make actually writing the article significantly easier because you will be more comfortable talking about it and need to do a lot less research ahead of time. 

You also want to make sure you are writing about something that people in your industry will read. Consider your audience: for instance, if you’re writing for software engineers, what topics would they want to hear about? What’s relevant to their field?

In a similar regard, you also want to find something unique to talk about. This means finding a new spin on a popular topic, discovering interesting new ideas to talk about, diving into niche subject matter, or anything else that is interesting and engaging.

These three aspects are often at odds with one another. There are many ways to go about balancing them, but the best thing you can do is research, research, research. Look at what people are talking about and find interesting topics not being discussed in your field.

Choose Your Headline

Headlines are critical in getting the reader’s attention. They need to be relevant to the topic at hand — no one is ever happy to read an article after a clickbait headline brought them there — while also garnering the reader’s attention.

In general, we encourage article headlines to be succinct and to the point. “Mitosis: Understanding Cell Division, the Contemporary Research Surrounding It, and the Future of the Industry” is a mouthful and insults the reader’s intelligence by over-explaining its purpose.

Instead, something like “Three Contemporary Mitosis Studies you Should Know” clearly states its purpose without over-explaining itself to the reader. Little changes like this can make a world of difference in the reader’s eyes.

That said, don’t go too far in the other direction. “Five Common Interview Mistakes and How to Avoid Them” is still a lot better than “Common Interview Mistakes” because it better prepares the audience for the structure and purpose of the piece.

Format Your Article for Easy Reading

There are a few tricks professional writers use to increase engagement in their articles. While a whole article could be written about these tricks, here are three of the most common ones:

• Keep your paragraphs and sentences relatively short and concise. When speaking to a business-oriented audience, you want to get to the point as quickly as possible. Dense, flowery text does not do that.
• If possible, include images to break up the text. Particular attention should be paid to the banner image, as it (along with the headline) will be your article’s first impression. Spend
• While LinkedIn Articles can be up to 125,000 characters, we recommend writing about 500-750 words an article. This retains reader engagement throughout the piece. Once your article reaches over 1,000 words, it might be time to consider cuts. When you are doing edits, always ask yourself: “Is this section really necessary?” Often, you’ll find that you’re unnecessarily discussing tangential topics that could instead be their own article.

For the last section of this article, we’ve found three excellent LinkedIn Articles and written a short explanation as to why they are effective. We hope that with these articles in mind you can get a sense of direction for your own articles.

How To Get Started With Your AI Journey  by Bernard Marr

Bernard Marr  is one of the premier article writers on LinkedIn, making him an ideal candidate to kick off our example section. In this article, Marr provides a thorough overview of AI, what it can do for one’s business, and how to practically begin implementing it.

This article is a great teaching tool because it demonstrates the tried and true tactic of delivering well-researched content that people want to read. AI is a topic few want to dive into because of its inherent complexity, which makes practical guides for beginners a relative gap in content surrounding it.

Marr pounces on that opening and delivers an article that provides an excellent introduction to AI implementation. At the moment of writing, this article has over 350 likes and 20 comments.

It’s Time for a New Definition of Success  by Jeff Haden

In this article,  Jeff Haden  discusses how one’s personal definition of success will often differ from what society’s overall definition is. Haden cites anecdotes and experiences from his own life en route to delivering an excellent thesis statement.

What we really like about this article is that it is interesting for just about anyone to read. In tackling a broad subject, Haden can reach a wide audience and receive additional engagement. At the moment of writing, this article has over 700 likes and 85 comments.

Five Business Lessons from Radio Disney  by Dave Kerpen

Finally, we have an article from  Dave Kerpen  written in the traditional “five tips” fashion. In it, Kerpen does exactly as the title says: extrapolate five lessons from his time working at Radio Disney.

We wanted to highlight this because of its accessibility. The listicle is used because consumers respond well to it, and having Disney in the title piques the average reader’s interest.

The article itself has relatively conventional advice — be persistent, prioritize connections, etc. — but it still received 150 likes because of its SEO-friendly formatting. This article provides a lesson in how far a little forethought in formatting and marketing can take your article.

Are You Ready to Write Your First Article? 

If you are planning to start your own blog, I suggest you try giving LinkedIn articles a shot first and see if there is any traction on your topics and content. 

You will eliminate the time needed to build your own site and get way fast response to see if your audience enjoys what you write before you invest more time and effort.

And if you are looking for more help to improve your LinkedIn game, we run  FREE LIVE Masterclasses  from time to time. 

Join me [in]side Content Conversion System and build out the foundation for your Content Pillars, Audience Personas, 90-Day Plug & Play LinkedIn Content Prompts. my signature Copywriting Techniques AND…

Your own [in]sider Hub – All the steps, tools, and templates I created for all my clients to PLAN and ORGANIZE their Content on LinkedIn all in ONE place!

A complete A-Z guide on how to create a follow-worthy personal brand that attracts your ideal clients and transforms your LinkedIn profile into a highly converting sales page.

Join personal brand boss™, take a look around., get insiders scoop..

The Insiders Scoop is your weekly download of all things business and magnetic content marketing, from exclusive LinkedIn insider Tips by Salina to incredible guest contributors. JUICY DEETS EVERY WEDNESDAY MORNING!

How to write a LinkedIn article and get it in front of your audience 

March 12, 2024

Would you believe LinkedIn first went live back in 2003? That makes it one of the oldest social media networks on the web today! But in just the last few years, the platform’s popularity has grown like a muscle on steroids – with around 200 million users in the US alone . 

Of course, this has opened up tonnes of possibilities for professionals all over the world, from making new connections to scoring that dream job. But as always, more people means more content. And more content means you’ve got to work extra hard to stand out from the digital crowd. 

One way to get noticed and pique people’s interest is to write great LinkedIn articles. And today, I’m going to help you do just that. This quick crash course will show you how to write a LinkedIn article that snatches clicks and captivates your audience. Plus, tips on how to review it with stakeholders using document approval software .

Here’s a snapshot of what’s to come: 

The key benefits of writing LinkedIn articles

How to write a linkedin article and get it published.

• Top tips to make your article even stronger

Now, let’s dive in. 

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1. Boost your visibility 

When you publish an article on LinkedIn’s publishing platform, it doesn’t just stay in the platform for your existing connections to see. It pops up in people’s organic Google searches too, thanks to LinkedIn’s external algorithm. This means you could publish the same content as you would in a regular blog, but get way more traction just because it has the word “LinkedIn” associated with it. That’s two huge audiences reached with one LinkedIn article!  

2. Become a thought leader 

When writing LinkedIn articles, taking the time to craft high-quality long-form content is a fantastic way to position yourself or your business as a trailblazer in that particular topic. The generous character limit of 110,000 adds up to at least 14,000 words. This gives you much more space for detail, analysis and insight than a simple LinkedIn post. Which in turn opens up opportunities for different opinions and deeper, more meaningful conversations with and among your audience. 

3. Strengthen your personal brand 

Increasing your visibility and starting conversations via well-crafted LinkedIn articles can do wonders for your online presence and personal brand. Consistently creating content also allows you to shape and control your brand narrative by aligning your articles with your values and expertise.

Better yet, if you’re trying to generate leads or professional opportunities, writing a great LinkedIn article demonstrates your top notch communication skills and unique personality. That’s a great way to make yourself a more desirable person to work with. 

4. Have a long-term impact 

Unlike LinkedIn posts that have a shorter lifespan, writing LinkedIn articles ensures that people can access your content at any time. This means people will continue to find your articles way down the line when they search for content related to the topic you’ve written about – even if they’re not connected to you directly. 

As you continue to write and publish LinkedIn articles, you’re creating a hub of information and industry knowledge that people can learn from over time. So, if you want to leave a lasting impact on your field or industry, writing LinkedIn articles is a fulfilling way to make that happen. 

5. They’re easy to create 

Writing LinkedIn articles can be as easy (or as challenging) as you choose. Of course, if writing is a skill you’re yet to develop, or you need to do lots of research to write about a complex topic, the process can become more time-consuming. But once you get to grips with the steps involved and get into the habit of regularly creating LinkedIn articles, it can be an enjoyable experience. 

With that said, let’s now look at the practicalities of writing and publishing an article on LinkedIn. 

1. Go to your homepage 

First things first. Before you start to write articles on LinkedIn, you’ll need your own LinkedIn account. After you’ve signed up and logged in, head over to your homepage. Note this is different from your personal profile page. 

Then simply click the “Write article” button and the LinkedIn publishing tool will open. 

2. Write a headline for your article 

Your headline is the first thing people will see when your article shows up on their personal LinkedIn feed. You want to give people a reason to click through to the full piece. And a catchy headline is your best bet. One that ideally hits the sweet spot of 40 to 49 characters. 

There are different ways to draw your audience in with a LinkedIn headline. Clearly outlining what they’ll get out of the article or how it will help them, for example “How to…” or “10 best ways to…”, is a good way to go. It creates incentive. Just make sure your article pulls through on your headline promise. 

You can also go in with the type of headline that grabs attention and leaves your audience wanting to know more. Something controversial, perhaps posed as a question, like “Is oxygen really necessary for human life?”. Good luck delivering on that one though! 

3. Write your article 

Now comes the fun stuff. It’s time to write your article!

You can write and edit to your heart’s content on LinkedIn’s publishing tool before publishing your LinkedIn article. I personally like to do my planning, writing, and whatnot in a separate document such as Microsoft Word or Google Docs. It just gives me a greater sense of freedom to play around with the style and structure of my LinkedIn articles. I then copy and paste into LinkedIn’s Publishing Tool. But find what process works for you and roll with it. 

It’s worth noting that articles tend to perform better in terms of views and shares when they fall somewhere between 1,500 and 2,000 words. Just make sure you’re not fluffing up your content solely to reach that number. It’s better to have well-written LinkedIn articles that are less than 1,500 words, rather than waffling on unnecessarily. 

4. Include visuals to support your article 

You don’t need to embed relevant images into your LinkedIn articles, but it is highly recommended for a couple reasons. 

Firstly, peppering some images throughout your LinkedIn articles will automatically make it look more polished and professional. 

Secondly, and more importantly, supporting images will help boost engagement. Research has shown that people are four times more likely to understand and remember information that’s accompanied by imagery. 

To add an image to a LinkedIn article, simply click the icon on the left of the text box. 

5. Finish with a strong call-to-action (CTA) 

Ultimately, when writing LinkedIn articles, you want them to gather engagement and start conversations. That’s why a strong CTA is important. This could take the form of a question that your readers can answer in the comments. Or you can ask them to share their thoughts and opinions on the topic you’ve written about. No matter the type of CTA, just be sure to follow up with everyone who takes the time to leave a comment or ask a question. 

6. Review your article 

Whether you’re writing LinkedIn articles for yourself or on behalf of a brand or business, taking the time to catch any spelling or grammar mistakes is a must. You can do this step yourself, or share with your colleagues for review to make sure you can publish it with confidence! 

As well as getting rid of any pesky typos, you should also use this time to optimize your article. Make sure your headline is catchy. Check that the LinkedIn article has a clear structure (a lot of people will be reading your LinkedIn article on their LinkedIn mobile app, so make your content scannable). Streamline your LinkedIn article so that it’s in your desired tone and that it’s easy to digest for the reader. All this shows that you value and respect their precious time and attention. 

One last thing. Once you have several LinkedIn articles live, add internal links between them to keep readers reading!

7. Publish your article 

Whoop whoop! Now that you’ve finished writing your LinkedIn article, it’s time to put your masterpiece out into the world. Simply click “Publish” at the bottom of the page and give yourself a well deserved pat on the back for creating your very first LinkedIn article. 

8. Don’t forget to share it 

Once you’ve published your new LinkedIn article, you’re going to want to share the news on your feed for all your followers to see. A little window should pop up and nudge you to share the fresh piece of content there and then. 

But you can also share it at any time, or re-share it with a new post by clicking the “Share” button at the bottom of your publication. 

For more practical tips and examples on how write a strong LinkedIn post, check out the 10 LinkedIn post ideas to help you create a buzz around your business in 2023.

Top tips to make your LinkedIn articles even stronger  

Now you’ve nailed the basics, here are some tips and tricks you can use to make sure every article you post on LinkedIn helps you hit your targets for audience engagement.

1. Think about your topic 

Of course, you’re going to want to write about things that matter to you or your brand. That’s how you gain the right kind of traction. But when it comes to choosing the specific topic for each article, there are some things to consider that will really help your articles hit home. 

For example, think about your target audience’s interests, passions and pain points. Tailoring your content to the needs of your LinkedIn community is a surefire way to make sure people want to read what you’re writing. 

You can also look at current affairs and trending news. Sharing your thoughts and opinions on relevant hot topics will make your LinkedIn article all the more appealing for your audience. Keeping current also makes for more shareable content.

2. First impressions matter 

This applies to your headline as well as the opening lines of your LinkedIn article. Hooking people’s interest is no easy feat. A cleverly crafted headline will do a lot of the heavy lifting here. But the opening sentence also needs to spark curiosity and keep your audience reading. Pose a question. Start with a surprising fact. Or outline a relatable problem that you’re going to help them solve. 

However you choose to do it, kick your article off with a bang that’ll keep readers wanting more. 

3. Time your posts 

Once you get into the swing of regularly posting LinkedIn articles, posting consistently at regular times will help keep your audience engaged. And if you really want to perfect your timing, there are lots of studies out there that can give you an idea of the best times to post on LinkedIn for optimal engagement on people’s LinkedIn feed. 

4. Use relevant keywords 

Populating your writing with related keywords will help boost its SEO performance so that your LinkedIn articles rank well. This means they will be more visible both on LinkedIn as well as in other search engines like Google. 

Optimizing your LinkedIn articles for SEO will involve choosing one main keyword which will feature in your title. And a variety of secondary keywords related to the topic. You want both your primary and secondary keywords to be incorporated throughout the entire article. There are lots of free tools online that can help you out with SEO optimization.

Final thoughts 

To sum up, LinkedIn articles are a great way to grow your network and strengthen your brand. But in order to be successful, you need to create high quality content for your audience. Hopefully this article has helped you learn how to write and publish top performing articles on LinkedIn. And if you’re looking for an efficient, collaborative way to review them, start your free trial with Filestage today!

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LinkedIn’s popularity is on the rise. And with over one billion users worldwide, it’s no surprise that more and more businesses are flocking to the platform to grow their customer base. 

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The Ultimate Guide to Writing LinkedIn Articles

This post may have affiliate links, which means I may receive commissions if you purchase through links I provide. Read the full disclosure .

With over 660 million users across 200 countries, LinkedIn is one of the most revolutionary social media platforms ever created for professionals. Unlike the truncated headlines of Twitter, LinkedIn offers a very different focus. It also provides a distinct approach that separates it from Facebook’s personalized statuses or Instagram’s photo experience.

LinkedIn is not just the platform where job-seekers and professionals can find jobs at their dream companies but it is also the go-to place to learn more about their niche from other experts. This is one reason why, as a LinkedIn user, you’ll need to be regularly writing LinkedIn articles to gain credibility within your industry.

What Makes LinkedIn Unique?

As a LinkedIn user, you have the opportunity to share your knowledge and expertise with your connections as well as followers. By writing LinkedIn articles and posts, you can grow your credibility and outreach. Not only that, but you can strategically post well-written and thought-provoking comments on the posts and articles of industry leaders to ensure your voice is being heard.

Renowned author and entrepreneur, Neil Patel, claims that content is excellent for boosting brand awareness or lead generation . This means that writing LinkedIn articles brings people closer to the types of solutions you’re offering.

It is important to understand that people base their opinion on what a person portrays. So, instead of spouting off facts, focus on what you’re bringing to the table. How are you providing your followers with solutions? Are your solutions based on dedicated research and experience? By connecting with your audience through thought-out and helpful content, you will be viewed as an expert in your niche .

As a LinkedIn user, you are aiming to become is a “thought leader” – a term which, according to Business News Daily, is only achieved with enough expertise, insight, and valuable perspective in a given area. These are three aspects that allow hard workers to build experience and cultivate credibility over the long term. By developing thought leadership, you’re aiming to become someone who others – even veterans – look up to for answers.

So, what is really behind the act of becoming an industry thought leader on LinkedIn? What method will get you from where you are now to having a few thousand connections and followers who care about what you say? What steps do you take?

If you want to make the most of your LinkedIn content and become an industry thought leader, you’re in the right place. This is precisely what you’re going to learn in this ultimate guide to writing LinkedIn articles.

To start off, we’re first going to clarify the difference between writing LinkedIn articles and posts. Next, we’ll dive into the details of a content strategy geared toward growing thought leadership. This strategy will include ways to connect with your audience, how to schedule content publishing, and how to structure your writing style.

Writing LinkedIn Articles vs. LinkedIn Posts

LinkedIn articles are different from the standard posts that appear in your feed. Writing LinkedIn articles was added as a way for users to create and promote their own blog-like content. This allows LinkedIn users more freedom to express their thoughts on a particular subject.

For example, articles can contain up to 125,000 characters in length, whereas posts are maxed out at 1,300 characters.

On your profile, articles get greater visibility from the “Articles and activity” box. They remain timeless. This is different from posts which are quickly replaced by your latest comments and status updates.

The layout of articles is also much more engaging for the reader compared to the simplified layout of posts. When you are writing LinkedIn articles, you can use multiple images, headlines, videos, and slides.

If you want to quickly share something short on a given subject, create a post. But if you want to provide detailed information on any given subject, publish articles.

Sound good? Let’s begin.

Building a Strategy for Your Content

When it comes to growing as a leader, you need to plan your strategy. But don’t expect to nail it from the beginning. Becoming a thought leader requires a lot of patience and even more trial and error.

What’s important is you follow a certain strategy to succeed. The goal of your content is not to appeal to a variety of people and preferences. Rather, your goal should be to grow an audience who have similar qualities and preferences. You don’t just want to reach people – you want to reach the right people in the right way.

Brafton does a great job of showing us six awesome LinkedIn content strategy examples , in which we learn how Hays, Adobe, MailChimp, and several other companies leveraged their profiles to generate leads and expand their brand awareness exponentially. All of the large companies profiled are writing LinkedIn articles to educate their audiences and provide value for them.

1. What’s Your Goal?

Clarity is essential. Make sure your goal is defined before you start. This is something you’ll evaluate monthly, quarterly or annually to assess their reach and level of engagement. Also, don’t just write because you need to. Patel advises: “To avoid having your content lost in that pack, create content that stands out, is unique, has a distinct voice, and, most important, offers genuine value to readers.” In other words, give value to your audience!

2. Watch Your Metrics

A content strategy must involve a level of market research that is based on your ground zero – the metrics of your own posts. These metrics will evolve as you publish more content. By analyzing your post metrics, you can stay in touch with how your audience interacts with your articles.

3. Share Your Links in the Comments to Boost the CTR

When sharing your LinkedIn article with your connections, the strategy that works for further reach and engagement is, “Link in the first comment.” Sharing your link in the comments has demonstrated equal success, sometimes even more, in terms of reach and click-through rates (CTR) compared to when shared in an article.

So, share all your links in the first comment after the article and make sure to tell your readers that they’re there. You can also use a catchy call-to-action at the end of the article as a reminder.

Connecting with Your Audience

Many businesses that are marketing online don’t connect with their audience . If it’s a small business, then it’s easy to get tied-up in your day-to-day business activities. This might be okay in the short-term, but in the long-term, you’ll need to be aware of your audience’s pain points.

Being aware of what your audience likes and doesn’t like is the first step to solving their problems and giving them the information they want. You don’t need to be your own marketer to handle this. You can easily begin to gauge an audience by measuring reactions to articles.

The following is a small list of ways to get reactions from your readers. By doing any of the following, you’ll be more in tune with how your audience is engaging emotionally with your content without directly asking them:

Add a Call-to-Action

Make the most of your copywriting talent and add a call-to-action (CTA) at the bottom of every article! It doesn’t matter if you have covered everything in the article and contributions are unnecessary. Always ask readers to follow, like, comment or share what you’ve created for them. Ask them a related question or to share their own insight. Ultimately, though, you want to lead them to your website. In a Forbes article, contributor Bruce Kasanoff talks about how engagement is what matters, not just views . Keep viewers more engaged with what they read by asking for interaction.

Talk to Them Personally

Replace impersonal words with personal ones. It’s much more reassuring when a reader feels like you’re talking with them rather than at them. Your audience will feel more relaxed when you provide clear examples and more personalized language. This can be especially potent since LinkedIn is very business-oriented. Practicing the Seven C’s is a first step to communicating effectively – be concrete, coherent, clear, committed, consistent, complete, and courteous.

Don’t Be Afraid to Interact with Commenters

Don’t share the article and be gone. Let them know that you’re there. Read their replies and respond. This is not only an effective CTA, but also a great way to enhance the quality of interactions and bond with your LinkedIn connections.

Pro Tip: Thanks to LinkedIn’s algorithm, an article becomes more popular as it receives more comments . So, don’t be a lone wolf on this highly-populated social media platform.

Get Comfortable Using Information from Other Articles

However, there should be a healthy balance between external information and original content. Remember that you want to project your own voice, and this can only be done by performing your own research, speaking of your experiences and outlining your personal results and accomplishments.

Don’t Go Overboard When Talking About Yourself

It can feel right to beat your own drum since it’s your profile. But when you talk about yourself too much, you can become an unlikable figure to a large proportion of your readers. In an insightful short article in The CEO Magazine, writer Genevieve Muwana explains that there are better ways to show confidence in a subject than by bragging – such as “…a conversational speaking style, a splash of unique personality and a touch of enthusiasm.”

There’s a Right Way to Post Your Content

If writing LinkedIn articles was just a matter of setting up the copy, clicking “publish” or “post” and waiting for the likes, comments, and messages to flood in, this guide (and every single one similar to it) would be unnecessary. But it’s not that simple, of course.

In the real world, every single parameter involved in the submission of a social media post can cause significant effects on its overall performance. Added to the fact that there are hidden algorithms in place to ensure that you get just enough reactions to not call it a failure, but not enough to name it a success either.

In truth, even the simple and straightforward act of putting content on your profile requires a level of expertise that you need to develop over time.

There are certain factors to consider when maximizing how you post your LinkedIn articles:

Set a Schedule for Your Articles

Every audience is different and has its own behavioral patterns. You should have an idea of when your readers are most likely to be online after posting a few articles and viewing the activity. Post your content when your readers are mostly online. Make sure to set reminders or find a post scheduling tool to help you do this.

Distribute Your Content Efficiently

Share your LinkedIn article on other social media platforms. Think of it as diversifying your portfolio. Post the article on your Twitter, Facebook, personal blog or Medium account if you have one. By doing this, you can expand your reach so those who don’t use LinkedIn can stay connected to you – or find you!

Use the Right Hashtags

This is important if you want your visibility to be at its highest when posting. While many people will come across you having searched for your title or name, others will find your content by following a hashtag. Hootsuite offers plenty of insight on how to correctly use hashtags on LinkedIn. For example, it explains that #you #don’t #need #to #hashtag #like #this. Make sure to use hashtags that are big in your niche and not just popular on the platform. Location hashtags can also be efficient if you’re aiming at a limited geographical area.

Take Advantage of an Expert with Many Followers

The experts in your niche are a channel for you to distribute your content and improve your reach, even though they might not know it. Pick an expert who has a lot of followers and comment on their posts often to push high-quality comments to as many people as possible. Don’t make any grammatical mistakes and try not to be controversial, but not boring or neutral either – just be authentic. You may even get a reply from the expert, which will pique the interest of other commenters.

Watch the Engagement on Each Article

Having the power to look back and see what errors were made in your initial stages will guarantee you a higher percentage of success later on in the game. Ryan Stott also talks about how his study that analyzed followers versus view rate demonstrated that, on average, 21 percent of a user’s followers will actually click through to an article posted on the user’s profile. He also goes on to reveal that his study helped him conclude that the engagement rate of an article (i.e. likes, comments, and shares) is also around 21-22 percent of the number of followers and that the lowest engagement rate is typically around 18 percent when users are active.

Reference Your Article

Finally, during social conversations related to your article, don’t miss the chance to reference it. Like a compass, guide your audience to read it. This way, you will get more views for your content and raise awareness about what you’re doing in your industry.

Writing LinkedIn Articles as a Leader

All the tips above are useful if you’ve already got content. But what if you aren’t necessarily ready to execute your marketing strategy and the writing isn’t ready?

No article produced by a thought leader in any industry can be good enough if it isn’t well-researched and written to a level that a professional expects to see on their LinkedIn feed. This is especially true if you’re in a more technical-leaning industry.

But fear not: you don’t have to possess the writing skills of Edgar Allen Poe or the technical vocabulary of Stephen Hawking to write well. Writing LinkedIn articles like a thought leader is about knowing the best ways to communicate your message. You’ll also want to provide your readers with a solution to their problems. After all, what you want to create is content that helps and enriches those who read it.

If you want the best results from your articles, it’s time to start considering these five points:

1. Capture Attention Quickly with a Great Headline

This is what every article on the internet counts on – turning the head of the reader towards its content. How do you accomplish this, though? Pretty simple. Have a clear, concise, and informative headline. No splashy headlines or clickbait.

Once the reader gets past the headline, make sure the article is actually informative and not a repetition of what they already know. Most importantly, link the article to your profile. This is especially important if it can answer the questions posed by future clients. It’s also a great way of leveraging your content for the best growth as a thought leader .

2. Balance Your Article with Images

There are few things more boring than reading a wall of text without any eye candy. If your article doesn’t have images, graphs, tables or infographics, then it might not be read. The average person just doesn’t want to read through blocks of text to understand what you’re talking about. It’s in your best interest to provide them with pictures that describe what is being said. You could also use a good header image to open up the article, and any graphs or tables necessary to demonstrate any results or data.

3. Split Your Article up by Using Subheadings

Don’t hesitate to give detailed information in your article. But avoid extremely long blocks of text. Apart from balancing articles with images, use subheadings to avoid inciting boredom in your readers. Split up your article into sections that highlight important terms and suggestions .

4. Bullet Points and List-Type Articles Are Lifesavers

It doesn’t matter how old and how cliché they may seem – articles based on “5 Things That…”, “3 Ideas for…”, “Top 10 Ways to…” and “9 Mistakes Made by…” are still the most effective way to get views and engagement. People like numbers: it’s just the way they find writing easier to digest. A list article, no matter the number of points it offers (or if they’re an even or odd number), is always a great source of traffic for your profile.

5. Long, but Simple to Read

It may seem counterintuitive but apparently, these are three excellent tips to ensure you receive more views: write long articles, fire up your connections and followers with your articles but avoid using complicated lingo.

Writer Paul Shapiro assessed 3,000 LinkedIn blog articles and found that articles around 1,500 to 2,000 words and beyond were those getting the best results in terms of LinkedIn views. He also discovered that the articles with a score on the Flesch-Kincaid Reading Ease Test of 80 to 89 (AKA, easy to read for an 11-year-old child) were the ones that got the most engagement. Plus, readers were happier when the writer kept it simple.

In conclusion, effective writing can be hard. Gather your resources. Do adequate research. Then, start by creating an attention-grabbing headline, have a well-written and informative article, balance with pictures, and keep your choice of words simple.

Getting Started on Writing LinkedIn Articles

If your intention is to become a thought leader, first work on having an all-star LinkedIn profile. Then, consider and plan your content strategy based on this ultimate guide. On what subject do you want to be seen as a thought leader? When will posting bring the most value to your audience’s feed?

It might seem daunting, but do not fear. The most important step isn’t any of the previous tips. Instead, it’s simply getting down to writing LinkedIn articles. It’ll seem difficult to start, but the most important thing is to just do it, get your first one published, and it gets easier from there.

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Best Practices & Examples for Writing Top LinkedIn Articles

May 29, 2023

LinkedIn is a powerful tool for professionals to connect, share ideas, and establish themselves as thought leaders in their industry. One way to do this is by writing LinkedIn articles. In this blog post, we will explore the best practices for writing LinkedIn articles, provide examples of successful articles, discuss how to promote your blogs , and offer advanced strategies to help you build your brand as a thought leader.

Why Write LinkedIn Articles?

Writing LinkedIn articles is a powerful way to establish yourself as a thought leader and share your expertise with others. By publishing high-quality articles on LinkedIn, you can:

• Showcase your knowledge and skills
• Build your personal brand
• Increase your visibility and reach
• Engage with your network and beyond
• Establish credibility and trust

Best Practices for Writing LinkedIn Articles

Now that we understand the benefits of writing LinkedIn articles, let's explore some best practices to help you create engaging and effective content.

Choosing a Topic

The first step in writing a successful LinkedIn article is choosing the right topic. Your topic should be relevant to your industry, timely, and interesting to your target audience. Consider what challenges or opportunities your audience is facing and how you can provide value through your content.

Crafting a Compelling Headline

Your headline is the first thing people will see when they come across your article, so it's important to make it attention-grabbing and compelling. Use action-oriented language, numbers, and specific details to make your headline catchy .

Writing for Your Audience

When writing your LinkedIn article, keep your target audience in mind. Write in a conversational tone and use simple, easy-to-understand language. Use anecdotes, examples, and stories to illustrate your points and make your content more engaging .

Formatting Your Article

Formatting your article can help make it more readable and engaging. Use subheadings, bullet points, and short paragraphs to break up your content. Use bold and italicized text to highlight important points.

Adding Visuals

Visuals can help break up your content and make it more engaging. Consider adding images, videos, infographics, or other visuals to your article to illustrate your points and make your content more visually appealing.

Using Keywords and Hashtags

Using keywords and hashtags can help make your article more discoverable on LinkedIn. Do some research to identify relevant keywords and hashtags for your industry and incorporate them into your article.

Including Calls to Action

Include a call to action at the end of your article to encourage your readers to take action. This could be asking them to share your article, leave a comment, or connect with you on LinkedIn.

Examples of Successful LinkedIn Articles

Now that we have covered some best practices for writing LinkedIn articles, let's look at some examples of successful articles and what we can learn from them.

Analyzing Top-Performing Articles

One way to identify successful LinkedIn articles is to analyze top-performing articles in your industry. Look for articles that have a high number of views, likes, comments, and shares. Pay attention to the topics, headlines, formatting, and visuals used in these articles.

Identifying Key Elements of Success

Based on your analysis, identify the key elements of success for LinkedIn articles in your industry. This could include using attention-grrabbing headlines, writing in a conversational tone, or incorporating visuals. Use these insights to inform your own article-writing process.

Learning from Thought Leaders in Your Industry

Follow thought leaders in your industry on LinkedIn and read their articles to gain insights into what works well for them. Take note of their writing style, the topics they cover, and how they engage with their audience. You can use these insights to help inform your own article-writing process and build your brand as a thought leader.

Promoting Your LinkedIn Articles

Once you've written an engaging and high-quality LinkedIn article, it's important to promote it to increase its visibility and reach. Here are some strategies to consider:

Sharing on Your Personal Profile

Share your LinkedIn article on your personal profile to increase its visibility among your connections. Encourage your connections to like, comment, and share your article to further increase its reach.

Utilizing LinkedIn Groups

Share your article in relevant LinkedIn Groups to reach a wider audience outside of your immediate network. Be sure to follow each group's guidelines for posting and engage with other members' content as well.

Leveraging Other Social Media Platforms

Share your LinkedIn article on other social media platforms, such as Twitter, Facebook, and Instagram, to increase its reach and visibility. Be sure to use relevant hashtags and tailor your post for each platform to maximize engagement.

Collaborating with Other Thought Leaders

Collaborate with other thought leaders in your industry to co-author articles or share each other's content. This can help expand your reach and credibility as a thought leader.

Measuring Success

To improve your LinkedIn article-writing process and better understand what resonates with your audience, it's important to measure the success of your articles. Here are some metrics to track:

Tracking Views and Engagement

Monitor the number of views, likes, comments, and shares your articles receive. This can give you insight into the topics and content that resonate most with your audience.

Analyzing Metrics for Improvement

Use the engagement metrics from your LinkedIn articles to identify areas for improvement. For example, if you notice that articles with visuals receive more engagement, consider incorporating more visuals in your future articles. If your articles with shorter paragraphs perform better, experiment with breaking up your content into smaller sections.

Setting Goals for Your LinkedIn Articles

Set goals for your LinkedIn articles to help you stay focused and measure your success. These goals could include increasing your number of views or engagement, attracting new connections, or expanding your reach within your industry. Regularly review your progress and adjust your strategy as needed.

Advanced Strategies for LinkedIn Articles

As you become more comfortable with writing LinkedIn articles and start to see success, consider experimenting with advanced strategies to further enhance your content and build your brand as a thought leader.

Incorporating Video Content

Video content is highly engaging and can help you stand out on LinkedIn. Consider incorporating video clips, interviews, or live streams into your articles to provide a multimedia experience for your audience.

Experimenting with Different Formats

Don't be afraid to experiment with different formats for your LinkedIn articles. This could include creating listicles , how-to guides, case studies, or opinion pieces. Try different formats and see what resonates most with your audience.

Building Your Brand as a Thought Leader

As you continue to write high-quality LinkedIn articles and engage with your audience, focus on building your personal brand as a thought leader. This includes consistently sharing unique content , engaging with others in your industry, and staying up-to-date on industry trends and news.

Writing LinkedIn articles is an effective way to establish yourself as a thought leader in your industry, increase your visibility, and attract new business opportunities. By following best practices, analyzing successful examples, promoting your content, and experimenting with advanced strategies, you can create engaging and impactful articles that resonate with your target audience. Remember to track your progress and adjust your strategy as needed to continue building your brand as a thought leader on LinkedIn.

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LinkedIn Articles: Pros and Cons + 4 Tips for Success [Infographic]

If you’re somewhat skeptical about LinkedIn’s publishing platform, I can’t really blame you.

Depending on what you do professionally, LinkedIn will fall somewhere on the spectrum between “slightly boring social media platform you only check when you need a job” and “ incredibly valuable prospecting tool you use every hour of every day.”

I’ve survived both extremes. And yet, if you’re a B2B marketer, I still think it’s worth considering the benefits of creating LinkedIn articles and working this platform into your content marketing strategy.

What is a LinkedIn article?

A LinkedIn article is a piece of long-form content, similar to a blog post, that you can create through LinkedIn’s integrated publishing platform.

It’s an opportunity to share:

• Thought leadership.
• Professional experiences and anecdotes.
• Industry insights and expertise.
• Advice for other professionals.
• Opinions on developments in your field.
• Content marketing messages in support of your brand.

Wait … is this the same thing as LinkedIn Pulse?

Previously, only several hundred high-powered businesspeople vetted as LinkedIn Influencers had the tools to share their opinions and advice in long-form posts. But in early 2014, LinkedIn made its Pulse Publishing platform available to all users .

For a while, the organization maintained a separate site and app under the LinkedIn Pulse brand. In 2017, these features — including the ability to read or create a Pulse article — were rolled into the standard LinkedIn user experience .

So, how do LinkedIn articles show up now?

These days, you can create a LinkedIn article straight from your personalized home page.

You’ll also see various articles appear in your news feed, among other LinkedIn updates like posts and work anniversaries.

The URL of any piece of LinkedIn content created through the platform’s publishing tool will start with https://www.linkedin.com/pulse/ … but that page alone doesn’t turn up any results. And there’s not currently a way to filter LinkedIn articles using the platform’s search bar.

Does this make sense? No, not really.

But, if you’re a B2B marketer looking to make your voice heard, the potential advantages of posting articles on LinkedIn could very well outweigh the platform’s idiosyncrasies.

Pros of publishing LinkedIn articles

Here are some of the most compelling reasons to start publishing on LinkedIn.

LinkedIn is a great place to reach decision-makers

In the world of social selling, LinkedIn is perhaps the best place to reach decision-makers .

As of May 2019, there were reportedly 90 million senior-level executives using the platform, and another 63 million professionals in decision-making positions. And that’s just a slice of the 706 million users the organization counted in 2020.

If you create content these influential users find interesting and engaging, you’ll boost your reputation as a trusted authority — and maybe even someone worth partnering with.

You can publish LinkedIn articles for free

It costs money to keep a company blog up and running. It also costs money to run ads and sponsored content through LinkedIn.

But it’s completely free to publish LinkedIn articles under your own account. B2B marketers on a budget can’t deny the appeal of what’s essentially a free LinkedIn marketing tool.

(Just remember that, per the platform’s publishing guidelines , blatant ads and overly promotional content shouldn’t be included in articles.)

It’s the best (and only) way to share long-form content on LinkedIn

It’s possible to share LinkedIn content in two formats: posts and articles. Posts are intended to be short and sweet, so they’re capped at 1,300 characters.

But, if you want to share more than five lines of text, LinkedIn articles are the answer. Each article can be up to 125,000 characters long. Let’s hope you’re not trying to write more than that.

Your message will be presented to a relevant audience

When you hit “publish,” LinkedIn will drop your article into the stream of content served up to other users by way of notifications and news feeds.

The algorithm will decide which LinkedIn members in your network will be shown your content. Plus, if the article is public, it will go beyond your followers to other users who have expressed an interest in the topic you wrote about. Essentially, LinkedIn will find your target audience for you.

You can also add hashtags when publishing your article. These make it even easier for users to find your content if it matches what they’re searching for.

LinkedIn makes sharing articles easy

When another LinkedIn user comes across your article, they can easily share your article in several ways:

• In a LinkedIn message.
• In a LinkedIn post.
• Directly to Twitter.
• Directly to Facebook.
• By copying and pasting the link.

The organization strives to foster engagement, and highly shareable content performs especially well. Keep in mind that you may need to update your visibility settings to make your articles public.

LinkedIn articles are searchable in Google (whereas posts aren’t)

If you’re not sure whether it makes more sense to create a post or an article, it’s helpful to consider that LinkedIn posts won’t come up in a Google search. Those updates can only be accessed by users logged in to the platform.

But, as with content published on Medium, LinkedIn articles can be discovered directly from the platform as well as through a search engine. This improves your chances of reaching new readers beyond your network.

You can piggy-back off of the platform’s Domain Authority

According to Moz, LinkedIn.com has a Domain Authority of 98 out of 100. Chances are, this is a lot higher than your own company website’s rating — especially if it’s relatively new.

The advantage here is that your piece of original content has a high likelihood of snagging a higher position on the search engine results pages (SERPs). Whereas a blog post on your site may end up buried on page 7, an article you publish on LinkedIn could very well snag one of the first several spots.

Essentially the same insights can take up two spots on SERPs

One way to make the most out of existing content you’ve created is to publish the same article — or a similar but modified version of it — on your branded blog as well as LinkedIn. As with other platforms like Medium, Reddit and Quora, LinkedIn is a common forum for syndication. However, this tactic can complicate SEO . But the fact is, getting far more eyes on your content might make up for any drawbacks.

Google’s advice is to “ syndicate carefully .” Here’s what happens when the algorithm meets your original blog post and your LinkedIn article:

“If you syndicate your content on other sites, Google will always show the version we think is most appropriate for users in each given search, which may or may not be the version you’d prefer. However, it is helpful to ensure that each site on which your content is syndicated includes a link back to your original article. You can also ask those who use your syndicated material to use the noindex meta tag to prevent search engines from indexing their version of the content.”

Depending on what search query a user submits, Google might end up presenting your insights twice.

This additional spot on the SERP means you might even manage to capture a user who bounced off your own site. Once they land on your LinkedIn article, they may be more comfortable sticking around, given LinkedIn’s familiar look and feel, and its reputation as an authoritative and trustworthy site.

Cons of publishing LinkedIn articles

Certainly, a lot of good can come from sharing your thought leadership through LinkedIn articles. But some of the most promising advantages come with caveats, and there are several notable drawbacks to this publishing platform.

Here are some factors to be mindful of before you publish:

You might end up blaming the algorithm

With LinkedIn’s publishing tools, you’re theoretically sending out your ideas to a large audience. However, not every member of your target audience will see your latest, greatest article. The LinkedIn content you created might only appear before a small percentage of your 500+ connections.

But if you’re promoting blog content through an RSS feed or email newsletter, you can be confident your message will reach every person on your list. Whether or not they read it is another matter, but at least you can control who gets alerted and when it happens.

LinkedIn’s brand is more prominent than yours

The LinkedIn publishing platform has limited features, and any articles you create will be simple in appearance. This creates a consistent look and feel across all LinkedIn articles from all authors, but it doesn’t do you any favors from a branding standpoint.

You can include images to break up the text, but it’s not possible to align the typography, color palette or any other features with your visual brand through the LinkedIn editor.

Additionally, your name and your company name won’t appear in the search results. Viewers will just see the article title and “LinkedIn” as the source.

Within the article itself, it’s a bit too easy for a reader to gloss over your business name since it appears in a small, light gray font.

By the time a reader finishes your article, the hope is that it made a memorable impression. Ideally, your content will have urged them to take another step toward getting to know you and what you do. But the risk is that they forget your name and company as soon as they leave the page.

You can’t capture leads with LinkedIn articles

You can sprinkle as many opt-ins, newsletter sign-up forms and other calls to action on your company blog as you’d like. But LinkedIn naturally wants users to stay within the platform. Therefore, it’s not possible to nudge your reader with a pop-up newsletter sign-up form or any form of rich media that ends in a meaningful interaction.

Of course, you’ll see who’s engaging with your LinkedIn articles through likes, reactions, shares and comments. This activity might lead you to strike up a conversation with another user, but it’s not exactly permission marketing.

If you want to drive traffic or awareness back to your own site, you’ll have to do it in a somewhat clunky way with simple links rather than fancy buttons or banners.

LinkedIn provides limited analytics

When it comes to tracking the performance of your LinkedIn articles, the good news is that the platform does offer some analytics capabilities. The less-good news is that LinkedIn analytics are quite limited.

Performance data is only stored for 2 years from the publication date. And you’re only able to view analytics for articles one by one; there’s no way to see your content’s overall performance.

You can see details like post views and article views, where your readers work and what their job titles are and where they’re based. But any additional detail you might want won’t be captured.

Tips for writing, publishing and promoting LinkedIn articles

The best types of content to post on LinkedIn will be created with the platform’s priorities in mind. Here are a few ways to improve your chances at success:

Make the algorithm’s goals your goals

Like any other social media platform or search engine, LinkedIn uses an algorithm to decide how and when to distribute each new piece of content, and how to populate each user’s LinkedIn feed.

Although its inner workings are complex, it’s designed around a fairly simple mantra. The company promises to fill your feed with “ people you know, talking about things you care about .”

Accordingly, the LinkedIn algorithm prioritizes content that’s relevant to your network (“people you know”) and interests (“thinks you care about”). It also favors content that’s creating conversations and experiencing higher levels of engagement (“talking about”).

While writing articles, focus on producing content that ticks those boxes. For example, if you are interested in real estate marketing on LinkedIn make sure your feed has valuable information for your target audience.

Be mindful about how you syndicate content through LinkedIn

As we’ve seen, syndicating an original article from your company blog on LinkedIn can have its own advantages and disadvantages.

If you do follow this strategy, change the article title and meta description, as well as the introduction and feature image, so that the piece of content is more targeted to your LinkedIn audience.

Remember to include a link back to the original published article as well. This provides the necessary transparency but also shows readers where to go for more content like the piece they just enjoyed.

Write in a separate word processor, then paste the text into LinkedIn

The LinkedIn editor does allow you to save draft articles, but it really doesn’t provide much word processing support. There’s no built-in spell checker, for one thing. And drafts created from your LinkedIn profile can’t be easily circulated among colleagues or peers.

To ensure you publish the highest quality content the first time around, draft it up in an application like Microsoft Word or Google Docs. Take all the time you need to polish it up and add the finishing touches.

At the top of your LinkedIn homepage, you’ll see a little prompt inviting you to write an article. Once it’s ready, simply copy and paste the text into LinkedIn’s publishing platform.

Promote published articles across the platform and beyond

After sending your article out into the LinkedIn universe, don’t just expect the platform to circulate it for you.

Promote it across your LinkedIn profile, any LinkedIn groups you’re a part of, your Facebook and Twitter accounts as well as email or InMail . If you use automation tools, just be sure to follow proper LinkedIn etiquette .

High-performing LinkedIn articles start with high-quality content

With a robust LinkedIn content marketing strategy in place and a skilled content writer at the ready, your business can capitalize on all that the platform has to offer — from access to decision-makers to the community of like-minded professionals eager to engage.

By Jessica Barker

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The Ultimate Guide to Writing LinkedIn Articles That Go Viral

Influencers on LinkedIn Pulse like my man Richard Branson , have over 13 million followers .

But you’re not Richard so how do you make your content go further and get people reading?

According to LinkedIn’s latest available figures,  more than a million people  have published posts on LinkedIn ‘s platform.

More than 130,000 posts are published every week; and the average post reaches LinkedIn members in 21 industries and nine countries.

After all, there are now over 710M members on LinkedIn .

So how do you stack the deck in your favour when it comes to publishing LinkedIn articles.

Here are 4 ways to hack the algorithm when writing LinkedIn articles.

1. Optimise your Profile

Whether you’re just getting started on LinkedIn or have already used it as a marketer or salesperson for a while, optimizing your profile is essential to your success.

With a complete profile, valuable and varied content, and a broad network, you’ll stand out from the crowd, attract more attention, and ultimately get better results in business.

Watch the short video below for some of the most important areas of your profile to get right.

To dive into Profile Optimisation in more detail check out How to Optimize Your LinkedIn Profile for Maximum Visibility on the Social Media Examiner blog.

It’s one of the best articles out there.

2. Grow Your LinkedIn Connections

Every time you publish a post on LinkedIn, your connections will see an alert in their notifications.

But to really make ripples, you need a large audience of first-level connections.

For any of the stuff we’re talking about throughout this post to really work, you’ll need to make as many connections as you possibly can that may be interested in your content.

To help get your connections ramped up, you may want to download the LinkedIn Messaging Templates 2021 which give you scripts you can use to invite people to join your network.

3. Get Featured on Channels

LinkedIn Pulse has more than 100 individual channels .

Some of the most popular channels are for Leadership & Management, Big Ideas & Innovation, Technology, Entrepreneurship, and Social Media.

Check out trending topics and share your insights backed up with research and anecdotes to be featured in these channels.

Want to get a story featured on LinkedIn Pulse?

Then you’ll have to tweet LinkedIn editos and ask them to check out your work.

Ask a Pulse editor to share your story on the channel on Twitter with “Tip @LinkedInEditors #LinkedInPulse ” at the end of your tweet.

Yes, seriously, use Twitter to get featured on Linked. 

That’s how it’s done for now!

4. Good ol’ SEO

To categorise your content, LinkedIn Pulse does an analysis of the text of your article.

This is like SEO tactics of the dark ages, when all you had to do was include your keyword in the title and use the right words a few times throughout the post.

LinkedIn is still a relatively easy search engine to manipulate.

But a word of caution.

This will evolve just like Google did, so my advice is always act with integrity online.

Let me be clear, keyword stuffing is a bad idea (even though right now, it will probably get you a lot of exposure).

Always align your objectives with the platform and you can’t go wrong.

Bonus Tip – Don’t use boring images!

Definitely  avoid using boring images in your content , such as:

• Generic headshots.
• Company logos.
• Blurry photos, small pics, anything that will make you squint

How you chose images will come down to your brand.

But get creative and save the images using keywords – that will help with your SEO.

Here is a great example of an article with non-boring images – Why You Surround Yourself With is Who You Become

Now that we’ve covered some LinkedIn article hacks, you’re ready to write your masterpiece.

In this next section I’ll walk you through step-by-step preparing and posting your LinkedIn article.

Step-by-Step Guide to Writing a LinkedIn Article

If you are going to write something, you want your content to be discovered and read by as many people as possible. Right?

There are many benefits to publishing Linkedin articles and not limiting yourself to just publishing short posts.

The main benefit of writing articles on Linkedin is that it establishes you as a thought leader.

By publishing articles on Linkedin with your own content, relevant to your business and industry, you automatically position yourself as an expert.

How to Choose a Topic for Your Article

When you write articles on LinkedIn, you want to demonstrate your thought leadership, expertise, and industry knowledge.

Here are some ideas on how you can choose your topic:

• News and updates from your industry
• You could also answer a question your audience has.
• What are the frequently asked questions you get when you meet someone from your network?
• If you’re a member of a Facebook group that contains your ideal clients, keep an eye out for questions that get asked over and over again.
• I keep a list on the notes app on my computer with ideas for blog posts and articles.
• If one of your LinkedIn posts is getting a lot of engagement from your network, that might be a good topic for a long-form article.

Once you know what you want to write about, you are ready to get started….

Write a New LinkedIn Article

Start by going to the LinkedIn Home tab and clicking the Write an Article link at the top of the page.

After you click this link, the LinkedIn Publishing tool opens.

This is where you create your article.

Choose Your Headline

To add a headline to your article, click the Headline field and type in a headline.

Choose a headline that will grab users’ attention in the feed and make them want to click through to read the article.

List-based articles work well, as do mistake-based titles.

Check out these examples:

• 7 Steps for Busy Professionals to Create Better Content in Less Time
• 5 Messages You Should Never Send on LinkedIn

Format Your Article for Mobile

The next step is to format your article in a way that makes the information easy to consume.

Because we’re bombarded with information and text online, it’s best to use shorter text paragraphs interspersed with images.

This approach makes your article easier to read, which is particularly important when people are consuming the content via the LinkedIn mobile app.

Adding subheadings, bullet points, and bold type also improves readability, as you can see in the example below.

Always include a call to action in your article.

To illustrate, ask people for their comments (a great way to spark conversation) or to get in touch with you. Links to your website, podcast, or social media will work here too.

When someone leaves a comment, you can reply to them and keep increasing engagement.

Examples of questions you can ask at the end of your article:

• What Do you Think?
• How Do you Feel?
• What Will You Do?
• What is Your Opinion?
• What is Your Story?
• What is Your Experience or Example?
• What Have you Been Working On?

Include Images, Video, or Rich Media in Your LinkedIn Article

At the top of the article, you can add a cover image. To do this, click in the area above the headline and upload an image from your computer.

LinkedIn recommends using a 744 x 400 pixel image for best results.

After you add a cover image, two positioning options and a Delete button appear on the screen.

Cover Image

Choose an image that will capture your readers’ attention in the LinkedIn feed and make them want to click on the article to read it.

In addition to the cover image, you’ll also want to embed relevant images and video in the body of your article. To add an image or video, click the icon to the left of the article body.

Publish and Share Your LinkedIn Article

Once you’ve written your article and added images and links, what’s next? Note that as you create your article, LinkedIn automatically saves it as a draft.

When you’re ready to publish it, simply click Publish at the top right of the page.

Share Your Article

Once you’ve published your article, you’ll want to share it. Click the Share button at the bottom of your article to see the sharing options.

Be sure to share to these places on LinkedIn:

• Your personal LinkedIn feed • A LinkedIn message (if relevant) • LinkedIn groups • Email list

When sharing articles to your personal LinkedIn feed use hashtags to get more views on the link.

LinkedIn encourages the use of hashtags when you create posts and will suggest hashtags to use.

Why You Should Reshare Your LinkedIn Article

Articles have a much longer lifespan than posts on LinkedIn.

And while you can view the analytics for your posts for only 60 days, analytics for articles are available for 2 years. You can give an article new life by resharing it via a LinkedIn post that directs users to that article.

I have several LinkedIn articles that still get comments a year or 18 months after they were published.

To visualize this, if your article is about 10 reasons why someone should attend your live event, list one or two of those reasons the first time you reshare the article.

When you reshare it a few days or even a week later, discuss some of the other reasons.

Before publishing make sure you go through the follow check-list:

•  All names of people and companies link to their profiles
•  Article should contain 5-10 graphics (images/charts/quotes)
•  Attention grabbing article headline and banner (www.canva.com)
•  Write a short 2-3 sentence caption to drive click-throughs
•  H1 tag for title, H2 for headings, H3 for sub-headings
•  1-3 sentences per paragraph, short sentences mobile friendly
•  Add alt-tags to images explaining what they are
•  10-20 people to send the article to immediately after posting
•  Ask people involved in the article to share the content
•  Set aside time throughout the day to respond to comments,
•  Highlight article in Featured section of your LinkedIn profile
•  Share in relevant groups, send to email list

Article Structure

Here’s a suggested structure for Pillar Content in the form of a LinkedIn article.

• Introduce topic (X) in first person
• Explain what to expect in article
• The outcome from reading
• Why does my company need X?
• Why is X important to your business?
• How X drives business results
• Different types of X
• How can your company leverage X?
• 5-8 Insights or mistakes to avoid
• How do you know if it’s working?
• How to set goals, measure success, benchmarking
• Sum up key message
• What to do next action steps
• Call-to-comment (examples above)

About Author

• 2-3 sentences

Media and links to include where appropriate…

• Cover banner
• Expert Quote
• Case Study / Statistic
• Example / chart
• Link to another article
• Link to resource on website
• Name & pic link to profile
• Website link

That’s it!

The key to getting ahead, is getting started.

Go get ’em!

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How to Publish LinkedIn Articles: Best Practices

December 13, 2021 - 9:27am - by

By: Alyson Shane, President

Publishing articles on LinkedIn is one of the best tools at your disposal to position yourself as a subject matter expert, keep your name top-of-mind, and generate leads for your business.

Recently, Hubspot found that LinkedIn is 277% more effective at generating leads than Facebook and Twitter. 

This means that if you run a business or have ambitions to get known by the broader professional community in your area, LinkedIn is the number one place to do it.

But it’s not enough to just publish posts to your profile — the secret to being successful on the platform lies in regularly publishing LinkedIn articles.

What are LinkedIn articles?

A LinkedIn article is a piece of long-form content that you can create and share through LinkedIn’s internal publishing platform. 

LinkedIn articles are like blog posts published just to LinkedIn, and offer the opportunity to share your insights and expertise with your connections and the people in your industry.

LinkedIn article publishing best practices 

Make your titles between 40 - 49 characters long.

According to research from OkDork , articles with titles between 40 - 49 characters earned the greatest number of post views overall. 

This is important if you’re republishing your blog posts from your website to LinkedIn, since Hubspot found that the ideal blog post title length is 60 characters .  

With this in mind, you might want to consider creating some alternate titles for your LinkedIn posts if your original titles are a bit too long for the platform.

Use “how-to” and list-style headlines

This tracks with other data we know about blog posts, which is that 36% of readers prefer list-based headlines .

According to research from OptinMonster, “how-to” headlines are the third most popular headline preference at around 17% . 

When it comes to LinkedIn articles specifically, OkDork’s data showed that LinkedIn readers clicked on articles that included “How” in the title 45% more often than posts with titles that didn’t include the word “How”.

Titles like these have been popular since forever (seriously, it feels like I’ve been giving this advice since I started publishing content +20 years ago) because they tell the reader exactly what to expect from the piece. 

Taking the guesswork out of what a reader can expect increases the likelihood that they’ll take the time to read what you’ve written.

Write long-form content

When it comes to LinkedIn articles: longer is better. 

The best-performing blog posts should be 2100 - 2400 words , users on LinkedIn prefer posts that are about the same length: ideally, between 1900 - 2000 words .

One reason for this is because LinkedIn readers expect content that is well-researched, insightful, and useful — something that’s almost impossible to achieve in a 500-word post.

Important: this doesn’t mean you should “pad” your post with fluffy sentences or extra paragraphs just to hit a word limit. People will realize that what they’re reading isn’t providing real value and will simply click away, or even worse: will stop reading your posts overall.

Include images

Images help break up your text and increase readability by giving the reader a visual “break” from big walls of words.

This is especially true if your audience is reading your post on a mobile device, which in LinkedIn’s case is about 20% of all monthly users (about 63 million unique monthly users , to be exact).

While images directly relating to your text are ideal (and make great social media shareables), the right stock image can go a long way towards helping people digest a long post.

Some great sites for finding free stock images are Pexels , Unsplash , and Pixabay .

Write for an 11-year-old

Data shows that most adults read at an 8th-grade level , which means that if your content is too hard to read, people will simply “tune it out” and not finish reading what you have to say.

If this sounds intimidating, take a look at a few books written for this level:

• The Harry Potter series
• most books by Tom Clancy
• most books by John Grisham
• The Great Gatsby

What does it mean to “comprehend” text?

A person who reads below an 8th-grade level could read a book or an article written for a higher level of comprehension, but they won’t understand much of what they read.

• Reading is looking at and interpreting written text
• Comprehension is understanding the meaning behind those words

Now, you might be saying “but Alyson, my audience are all smart, educated, and good-looking people!” (ours are, too) but writing for a higher reading level means that fewer people will be able to understand what you say.

While writing for this level might feel patronizing, think about it another way: writing for an 8th-grade reading level means that everything you publish is simple and easy to understand.

Publish consistently

Social media in general is all about consistency, but it’s especially true when it comes to publishing long-form content like LinkedIn articles. 

Here’s why:

The algorithm prefers consistency

The algorithms that power social networks like LinkedIn, Instagram, etc. prioritize showing content from accounts that deliver “value” to their followers. 

One of the metrics that algorithms see as “valuable” is consistency in posting, since your audience are likely to both expect to hear from you, and statistically more likely to interact with your posts when they see them. You’ll see increased engagement

Just like I said above, you’ll get a boost in visibility when you post consistently because that’s what the algorithm prefers, but publishing regularly also helps more people find, read, and follow what you share.

If you post once, then don’t publish anything again for a few months, the people who read your first article and might have been interested in what you said will have moved on. 

On the other hand, if people expect to hear from you on a regular basis they’ll not only look forward to your content, but will actively look for your content.

You’ll stay top-of-mind

Publishing articles regularly means that your name will keep popping up in front of people who’ve connected with you. Staying top-of-mind means that when someone needs a service you offer, you’ll be the first person they think of. 

(Anecdotally, I can’t begin to tell you many how many people say they know me “from my articles on LinkedIn”.)

Vary your topics

Topics like leadership, productivity and efficiency are all overplayed on LinkedIn, which means people are more likely to gloss over your piece if you write about them.

There’s already been so much said on these subjects that it’ll be hard to say anything new or groundbreaking which risks your article sounding generic or repetitive.

Instead, try writing about topics like:

• How-to’s and instructional pieces
• Trending topics in your industry
• Personal stories and anecdotes

Choose the right hashtags

Choose hashtags that are suited for a business-focused audience when creating a post to promote your new article — no #blessed hashtags here, please!

If you’re not sure which hashtags to use, LinkedIn’s post editor will suggest some for you to choose from.

Make sure not to overdo it on the hashtags or your post will look spammy. Unfortunately, some people make the mistake of cross-posting from their Instagram account and winding up with a post that has a block of hashtags that looks like this:

(These are hashtags I copied from a real post just now. Yikes!)

For reference, Sendible recommends using no more than three to five hashtags per post. 

Cross-promote your blog

This is a power move! Publish your articles to your company’s blog, then re-publish them to LinkedIn as LinkedIn articles and link back to your website in your piece.

This makes it more likely that people will click through to your website to learn more about you and the services you offer.

Here’s an example of how to do it:

“This post was originally published on the Starling Social blog — check out more of our how-to articles by clicking here .”

Start publishing LinkedIn articles today!

Now that you know what to do, it’s time to start publishing your LinkedIn articles and watching your connections grow on the platform.

Using LinkedIn articles strategically will help you get in front of your target audience, attract views to your posts, increase referrals, and more. 

If you’re not sure what to write about, drop us a line and let’s chat about our copywriting services can take it off your plate. 

Interested in getting the latest digital marketing news and strategies sent right to your inbox once a week? Sign up for our newsletter!

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Find quality articles to share on LinkedIn: The quick guide

If you are an expert on a specific topic, it is indeed an easy thing to talk about your subject for hours. But being passionate about your profession isn't enough if you want to be recognized as an expert. You must also demonstrate why you should be regarded as a thought leader in your area to your community.

And increasing your digital presence is essential to being a thought leader in 2022.

LinkedIn is a great destination to gain awareness, display your experience and knowledge, and generate new conversations within your industry's community if you want to expand your network and become a thought leader.

A proven way to do so is to provide quality content to your audience and become a trustworthy information source . According to Christina Hager, Forbes Councils Member , your audience will keep coming back for more if you provide great content, and it's why they recommend you to others.

Circleboom Publish - Article Curation

Find the best articles to share on multiple social media accounts.

That's why we have decided to create a guide about finding quality articles to share on LinkedIn for you to increase your digital presence.

How to find articles to share on LinkedIn?

Apart from putting your thoughts into writing, you can also find interesting articles to share on LinkedIn that can help you establish yourself as a reliable information source.

But finding articles to share on LinkedIn can be as challenging as writing a native LinkedIn Article yourself.

We are sure you have a hectic schedule, so we want to introduce you to a simple and smart way to access interesting articles to share on LinkedIn.

Let us present you two excellent features of the ultimate social media management tool, Circleboom Publish .

#1 Circleboom Publish Article Curator – Find articles to share on LinkedIn in seconds!

You don't have to create all of the content for your LinkedIn account if you use article curation.

Once you define your interest areas, Circleboom Publish's Article Curator will find trending articles on those subjects. All you need to do is select the ones you want to share on your profile, and Circleboom will do the rest.

Below, you can find our guide to curating articles to share on LinkedIn with Circleboom Publish .

Step #1: Log in to Circleboom Publish first.

If you are new to Circleboom Publish, you can get a new account in seconds.

Step #2: You will see many options like Instagram, Facebook, Twitter, LinkedIn, Google Business Profile, and Pinterest.

Here, select LinkedIn Profile or LinkedIn Page for which you want to curate articles.

Step #3: After you link your LinkedIn account to Circleboom Publish's dashboard, go to the left-hand menu and select "Discover Articles." This will lead you to the article curator.

Then click the "Manage Your Interests" option to continue.

Step #4: Set your article curation settings, language, and interests to get the most recent relevant articles on the topics you're interested in.

You can write manually or select your interests from the template categories on the right side.

Step #5: After you've chosen and saved your interests, you'll be led to Circleboom Publish's article curation page. Now, you can select the articles of your choice by checking the small boxes in the right corner.

Once you've chosen your articles, a blue pop-up will appear on the right. From the menu, choose "Add selected articles to queue."

Step #6: Choose the LinkedIn account or accounts to post to and click "Add to My Queue" to add them to your queue.

As you'll see, there is a "Select by Group" button. You may use this to gather together and manage multiple LinkedIn accounts in one place!

Step #7: Don't worry if you haven't set your preferences for your post queue. It will take only a few seconds to complete.

Click the "Go to Queue Settings" button to do so.

Step #8: Now, select your LinkedIn account once again.

Then, define your time zone and timing preferences for your post queue.

If you want to build a more detailed social media calendar , you can use Circleboom Publish's Advanced Plan feature to arrange your posts for specific days, weekdays, or weekends.

When you're finished, click the blue button at the bottom to save your settings. That's all you need to do to find quality articles to share on LinkedIn with Circleboom Publish.

You can also enjoy our hands-on video about it:

#2 RSS your favorite feeds with Circleboom Publish

If you have a blog on your website, you should share your articles with your LinkedIn audience to drive traffic to your site and boost your LinkedIn presence.

Alternatively, if you follow reliable sources of information, you can share articles with your LinkedIn contacts to share expertise and become a trustworthy source yourself.

However, manually posting every piece of content might be difficult and time-consuming.

But with Circleboom Publish, you can link an RSS feed to LinkedIn and have it auto-post fresh updates. Connecting RSS feeds to your account makes finding quality articles to share on LinkedIn much easier.

You can link RSS feeds to LinkedIn by following the steps below if you're interested.

Step #1: Go to Circleboom Publish and log in.

If you don't already have one, you may create a new Circleboom Publish account in a few clicks.

Step #2: On the dashboard, you'll notice options for Twitter, Facebook, LinkedIn, Google My Business, Instagram, and Pinterest.

Select LinkedIn Profile or LinkedIn Page to link RSS to your preferred account.

Step #3: On the dashboard, you'll notice your LinkedIn account when you've completed the authorization procedure.

If you wish to link RSS to LinkedIn for multiple accounts, click "Add New Account" and add all accounts.

Step #4: Select "Connect RSS Feeds on the left-hand menu."

A new dashboard will appear once you click it. You can manage and connect your RSS feed to LinkedIn from here.

Step #5: Choose "Add an RSS Feed Now."

The RSS feed settings page will now appear.

Step #6: Choose the LinkedIn account you wish to link RSS feeds, then type/paste the RSS feed URL. You may assign your RSS feed a name to keep the data orderly.

You can enter text in the "begin with" and "end with" fields if you want your RSS articles to start or/and with a particular text.

Step #7: Now, you should determine the frequency that you want Circleboom Publish to check for new updates on the RSS feed source.

Afterward, you should choose a maximum number of posts per update.

Step #8: Keep the appropriate option selected to share the URLs with your posts.

After completing your preferences, activate the rule by clicking "Add RSS Feed."

Video tutorial:

#3 Share others’ inspiring native LinkedIn articles

The key to establishing yourself as a thought leader is to showcase your expertise and connect with professionals in your field. As you can curate quality articles to share on LinkedIn from other sources, you can also repost articles from other thought leaders.

Let’s say that you are in the field of marketing. As you follow and re-share articles from the experts, you can position yourself as a resourceful marketing channel that can help people keep up with the updates. Moreover, it is also an excellent opportunity to connect and strengthen your bonds with other experts in the field.

The key to this strategy is to find relevant thought leaders in your industry. For that, you can also get help from native LinkedIn articles themselves! After all, networking is everything in business.

For instance, the co-founder and CMO of Veevo, Laure Latham , curated 21 people who inspired and motivated her with their experiences and insights in one of her LinkedIn articles . She mentions different thought leaders inspiring people worldwide in various industries, from leadership to climate change.

If you are interested in marketing, you can check the blog, “ Marketers You Should Know: 16 Brilliant Thinkers to Follow on LinkedIn,” by the editor-in-chief in the LinkedIn marketing blog, Tequia Burt .

#4 Write your own articles to share on LinkedIn

LinkedIn articles are similar to blog entries that you may post on LinkedIn's publishing platform, and they're a great way to share:

• Professional pursuits
• New products and services
• Distribute your content to a broader audience
• Observations on the industry

When it comes to native LinkedIn Articles, many people wonder about the difference between LinkedIn posts and LinkedIn Articles.

A LinkedIn post can only be 1,300 characters long; however, a LinkedIn article may be up to 125,000 characters long, providing you more room to show off your expertise.

Another distinction is that users can share a regular LinkedIn post on their profile or in a message, whereas there are many other ways to distribute your LinkedIn Article. As you can share an article on your LinkedIn profile or share an article on a LinkedIn company page, you can also share it on Facebook and Twitter directly or create a link to share on other channels.

How to share an article on a LinkedIn profile

Do you want to know how to share an article on LinkedIn?

Step #1: To begin, go to the LinkedIn homepage.

Then, click "Write article" at the top of your profile.

Step #2: You'll be directed to the LinkedIn publishing tool, where you'll compose the article.

Make sure to create a headline that will catch the eye of your audience, and write the article such that the content is simple to read.

Step #3: To enhance the article's clarity, use subheadings, bullet points, and bold text.

You may also promote previous articles you've written by including photos, videos, or links.

Step #4: When you are ready to share an article on your LinkedIn profile, click "Publish" in the top right corner.

A new box similar to regular LinkedIn posts will open as you click it.

Step #5: Here, you can write a summary of your article, add hashtags, and arrange your preferences about who will be able to see your content.

Once your post is ready, click "Publish."

If you want to share an article on the LinkedIn company page, you can follow the same steps above. Instead of starting from the LinkedIn homepage, go to your company’s page, and choose the option “write article.”

The Best Topics to Write an Article on LinkedIn

To attract the LinkedIn audience and receive higher impression and engagement rates, you can focus on these topics to write and share articles on LinkedIn:

• Working environment
• Labour market
• Motivation and Self-improvement
• Beauty and Hygiene

The benefits of writing articles to share on LinkedIn

As you write articles to share on LinkedIn, you can;

• Make a name for yourself as a professional.
• Connect with individuals and initiate discussions.
• Broaden your network.

#1 Make a name for yourself as a professional

You can use your position to demonstrate that you are an expert about what you're talking about, whether you're giving the "5 greatest suggestions to expand your circle" or explaining "the benefits of content marketing strategy."

People will begin to trust you if they notice that you share high-quality content.

You can also share your content on other social media networks like Twitter and Facebook to reach a wider audience.

If you are mentioned on other reputable websites, you can increase your reach, and it will help you to build your personal brand. (Like we mentioned some thought leaders in our blog!)

Furthermore, you will be able to display on your website that famous business influencers have featured you.

#2 Connect with individuals and initiate discussions

Connecting with other creators, company owners, and regular readers is essential.

You can be the one to initiate discussions to create these relationships. No one really can do it better than you, anyway.

You can begin by contacting others and encouraging them to share their own experiences.

One method to accomplish this is to share an article on LinkedIn profile and get your audience to reply with their own experiences or perspectives on the matter.

People enjoy talking about themselves and providing advice, so you can ask them for their perspectives.

It's vital to respond to comments on your articles and inspire your audience to share your content on social media to help raise awareness about what you're up to.

#3 Broaden your network

You probably already have a particular audience's attention and a devoted, loyal base who requests more of your content regularly.

But what about expanding this circle of professionals?

You may branch out into other markets and provide more diverse material.

Did you know that your LinkedIn connections will receive a notification whenever you share an article on your LinkedIn profile?

This is a wonderful chance for you to offer your expertise on a certain issue while also introducing your brand or yourself to your target audience. Make sure you include call-to-actions in your content to encourage your audience to interact with you, pose questions, like and spread your content.

How to Delete an Article on LinkedIn

If you decide to delete an article on LinkedIn , you should follow these steps. But, before proceeding, you must know that it is an irreversible act that you can't retrieve your LinkedIn article. And, also when you delete your article on LinkedIn, it doesn't mean that your article will be delete everywhere it is archived, like Google.

Steps to to be followed for deleting articles on LinkedIn:

• At the top of your LinkedIn home, click "Write an article".
• To access a list of your published articles, pick "My articles" from the Publishing Menu dropdown menu in the publishing tool's top left corner.
• Find the article you want to remove from the pop-up window.
• At the article's bottom, click "Delete".
• To the right of the question, select "Delete". Are you certain you want to remove this post? Click on" Cancel" if you are not!

If you LinkedIn article is still a draft, then you should;

• Click "Write an article" on your LinkedIn homepage.
• To access a list of your saved drafts, pick "My drafts" from the "Publishing Menu" in the publishing tool's upper left corner.
• At the draft's bottom, click "Delete".
• If you are determined, click on "Delete" for the question, "Are you sure you want to delete the draft?"  Click on "Cancel" if you decide to continue working on it.

Wrapping Up

LinkedIn is all about networking. If you want to expand your professional circle, a proven way is to find quality articles to share on LinkedIn and become a thought leader.

Circleboom Publish can always help you find trending articles in your specific industry in just a few clicks.

With Circleboom Publish, you don’t have to spend hours surfing the internet to find quality articles.

Zeynep Morelli

Digital marketer & social media enthusiast focusing on content and brand marketing.

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"It's a weird dance" playing the "Victim": When trauma-seekers pigeonhole writers of color

What happens when you build a career off of beautiful lies that expose ugly truths andrew boryga spills to salon, by d. watkins.

It took award-winning author Andrew Boryga 10 years to write his debut novel "Victim," which was published in March.

When I talked to Boryga recently about spending so much time on the project, and if it would have taken that long if it wasn't so personal, he said, “I really wanted to get it right. I really wanted to not cut any corners.

“I wanted to write something that I felt would not only be entertaining,” Boryga continued, “But hopefully start a conversation, and get people thinking.” 

And this is exactly what Boryga has accomplished. His words have appeared in The New Yorker, The Atlantic, The Paris Review, The Daily Beast, in addition to other publications and he has been awarded various prizes from Cornell University , The Michener Foundation and The Society of Professional Journalists.

"Victim" tells the tale of Javi, a talented young writer from the Bronx , who quickly finds out that playing the victim is a valuable way to fast-track his nonexistent career into literary greatness. Javi does have some personal trauma, like witnessing his father’s murder and seeing his best friend Gio choose the streets, which eventually gets him incarcerated. However, Javi grossly fabricates his role in all of this and enjoys the rewards until they blow up in his face. 

"Victim" is at its best when explaining entry points and how hood politics work, and can serve as a guide to those hungry to publish minority pain and trauma, but disappear when positive stories from the same communities surface. 

Read the Q&A of our conversation below to learn more about "Victim," how Boryga made the transition from the Bronx to a career in journalism and who has the right to tell what kinds of stories. 

This transcript has been lightly edited for length and clarity.

Welcome, welcome. So first I want to say congratulations on a wonderful debut. Thank you for doing this. And I want to get right into it, man. How'd you come up with "Victim"?

Man, it was a long journey, brother. I started it 10 years ago, and it was really this friendship story at the center of it, Gio and Javi, trying to write about two kids that came from the same neighborhood in the Bronx, who just took really different paths in life.

And that was something I was obsessed with, because I had a lot of friends I grew up with who went to drugs or gangs and then I went to Cornell. And I went to these nice, fancy places, and I had a lot of survivor's guilt. 

So I was trying to write this story about these two kids. And then that story just kept evolving. And I started writing for these publications, and dealing with editors who were like, "Oh, OK, you're from this background, you can write about these things. Let me get you to write more and more."

And at first I'm like, "OK, this is cool." But then I'm like, "Oh wait, this is all you want me to write about, isn't it? OK." And I don't know, man, and I would talk to a lot of people, writers of color too, especially, who were going through the same thing. And I'm like, this is weird. What is this about?

And so I started, Javi became somebody who turned to this ulterior version of me, who, instead of being weirded out about it like I was, just pulling back, he was like, "Nah, I'm going to give them exactly what they want, and I'm going to play my cards right and pimp this out to get where I wanted to be."

This story is definitely connected to almost any Black celebrity or public figure story. And if you pull back and think about it, it's what the American dream is.

Yeah, I think it is an American Dream story. It's like, Javi, he's trying to get his version of it, and he realizes, these are the cards that are handed to me, and he realizes what, if he wants to get where he wants to be, this is what he has to do. And he decides to just pimp it out. 

And so I don't know, I think a lot of the country, we're all trying to sell a certain version of ourselves.  Whether you're in corporate America, or you're a politician, politicians do this stuff all the time. You know what I mean? They always talk about their rags-to-riches backgrounds.

"And it's very difficult, especially as a writer of color, or even a writer just from a background where you're connected to these big news stories in a way that other writers are not. How do you play these cards?"

It's such a smart book, because it left me thinking about a whole lot of different things. One was, without Javi's backstory, does he make it in publishing? What is his trajectory and what is his road to publishing? 

He probably has no career. It's going to be a lot harder to break in. Again, he's a smart kid and he is like, all right, this is my way in.

And you don't get room to grow .

You have no latitude to write some weird s**t. You can't be like the Black David Foster Wallace  or whatever. You know what I mean? You got to just write about the police shootings. It's like, what the f**k?

But on the other side, it's like, he is someone who goes to these newsrooms, and he's like, I could play this because I know you can't call me on it because you don't even know.  And so it's like this weird balance that I was trying to get at, where it's like, you want to get these opportunities, you want to write these stories, and you're also moving in this world where it's like people don't really understand you. But at the same time, you're trying to be authentic, and to yourself, and what your goals are.

And it's very difficult, especially as a writer of color, or even a writer just from a background where you're connected to these big news stories in a way that other writers are not. How do you play these cards? It's not something I necessarily have the answers to, but I was trying to explore all that. Because that was definitely my journey as well.

Whenever something tragic with Puerto Rico came up, or in the Bronx, it's like, "OK, he's the guy." It's like, well . . .

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If it wasn't such a personal story, would it have taken you 10 years?

Probably, because I really wanted to get it right. I really wanted to not cut any corners. I wanted to write something that I felt would not only be entertaining, but hopefully start a conversation and get people thinking. And to me, that's the ultimate goal.

I read, like Paul Betty is a writer of mine I love, and I look up to him. And people still talk about "The Sellout." And that's a book that's like, I aspire to do something like that because those are the things that last. So I was in the Bronx yesterday for my reading with Ernesto Quiñonez who wrote "Bodega Dreams," and it's like, that book was 20 years old. I read it the other day, just to get ready for our conversation. I'm like, this is still so good and it's so relevant to today. And so that s**t takes time. It takes time.

I think people are going to be talking about this book for a long time. Can you talk about the structure? You give it to us in the beginning, and then we get a chance to see it unfold.

Ah, man, that's so cool to hear you say that, man. But yeah, the structure, that took a while to land because I tried to write it as just a straight narrative before, but then I realized, for this to work and to pull people in, I had to write it as a memoir.

And Javi has gone through his downfall and is looking back, and he has the perspective to fill in the gaps. Whereas, if I was just writing it as he was going through it, it'd be weird to have the commentary. I think the commentary gives it, from Javi's perspective as a memoir, gives it another layer, where it's like he's telling you what he did, he's trying to explain his moves, but also calling people out at the same time.

Yes. We trust him because the worst thing that could happen to him has happened.

It already happened, yes.

He's going back and telling us. So now it's like, what reason do you have to lie now? 

But then, the other thing about it that I liked about that memoir structure is, I imagine if Jussie Smollett , somebody like that wrote a memoir, it's like everyone's going to read it, but everyone's going to be looking for the part where it's like, man . . . 

"I think it's, first of all, newsrooms are not diverse. They're just not. It's plainly obvious. And you look at whatever stats you want, they're really not."

I think it also made me laugh so hard, because I've been that Black person in white newsrooms, like Javi. But at the same time, I did all the street stuff. What would you say to a newsroom that lacks diversity while trying to be diverse? 

I think it's, first of all, newsrooms are not diverse. They're just not. It's plainly obvious. And you look at whatever stats you want, they're really not. And when they do grow more and more diverse, I think they tend to go to the same three schools or whatever. And I don't know, I just wish that the newsrooms looked a little bit more, almost honestly, like they used to. They used to be more of a blue-collar profession. You know what I mean?

You would have, maybe unfortunately, not as many Black and brown people in the newsroom, but they would be people from the neighborhoods that they actually covered. And I don't know, it's just weird to get a kid who's talented, and pigeonhole them to writing about some topic that you feel the rest of the newsroom doesn't know about.

The other way it should be, you should send those other people out there, so that they can become more well-rounded and allow this kid to become more well-rounded as well. Give them the weird culture story that they might want to write. And I don't know, I guess just not pigeonholing people. And if I want to write something different, it's like, I'm not going to get those same opportunities.

So I really think it's important to just try to, if you get a talented person from a marginalized background, just look at them as a talented person, not just like, OK, this could be my Puerto Rico kid story.

Oh, then I'm crying laughing. It's like, them hipsters, they annoying as f**k, man. But look, we want them clicks. 

We want that hipster money, and we want them to pack out those book events. We want all of that.

Yeah, it's a weird, like I said, it's really cool to talk to you, because I've seen your growth and everything, and I loved your pictures. And I'm like, all right, you were really connected to life back home, and now you're really doing this. There's not many people like that in the literary world. So I've always respected you for that, because it's like, it's a weird jump to make. 

And it's something that I always thought about, even though I wasn't even at your level or anything like that. But it's like you're trying to stay true, but you're also trying to progress, and work with these people who don't come from where you come from. It's a weird dance for writers like us.

And I think this is the most brilliant part on the book, and if you can elaborate on it, it'd be perfect.

Of course. 

I can already see, insert whatever big Black, POC, whatever intellectual saying, "The hood is not that bad." And when you read this book, that's not the message. The message is clearly about entry point. 

And I'm only saying this because I had conversations with Black scholars in the past, who was like, "Why do you guys write about trauma so much? Why do you talk about trauma so much? Talk about joy. Joy."

Yeah, man. No, I love that you picked up on that, man, because that's huge for me. That was my upbringing, man. Again, the entry point you're saying, if you were an outsider looking in, you're like, "Damn, he just came from this poor neighborhood. Everyone was poor. We had a single mom. It was like . . ." But it was like, in my reality, I was blessed.

My dad wasn't around. We had family members involved in drugs, and killed, and all types of stuff in Puerto Rico. We had a lot of tragedy. But my mom was a great single mom, you know what I mean? She would take me to the bookstore, she would support me. She would make sure I stay out of trouble.

I look back and I'm like, I was the fortunate one. And I still think that. Or even on a money level – I tell this all the time; people laugh, but it's the truth – I didn't know I was poor until I went to Cornell.

You don't know.

I didn't know, bro. I knew people with eviction notices and shit, so I didn't have that. We never had an eviction notice. We paid the rent late, but like . . .

Yes, what was that moment? I'm going to tell you my moment when I found out, and you tell me your moment when you found out. My moment I found out when somebody asked me where do I summer? And I'm like, "What does that mean? What are you talking about? 

What you mean? Yeah, I work, I work. That happened to me too. I would go there, and they'd be like . . . because I got there and it's like, we just finished the summer. So the question they always ask, "Oh, what'd you do this summer?" That's the orientation question.

And everyone's like, "Oh, I was yachting," and whatever, places I never heard of. And, "I was skiing over here, and I was doing this. And I did some mission trip to Africa," and I was like, "I was a shipping clerk on 42nd Street, going to UPS store every day, making money." I don't know. It was weird.

And then I had kids who lived next to me, they had so much money, obscenely amount. They had their tuition paid for by their parents, and then they would get a G a month just to f**king spend on whatever, a couple G's a month. Or they drove a Mini Cooper on campus and were 18. I was like, "Damn."

And then I would tell my stories of my family and stuff, and then the same thing, you get these looks on their face like, "Oh wow, so your dad wasn't around?" You're like, "Oh, you shared your bedroom your whole life?" And I was like, "Yeah, but it was cool. It was a big bedroom." You know what I mean? I would never look at it like that, but then all of a sudden I was getting this reaction.

And it makes you start to look at yourself differently. And it's like, now you're given this message, like, "Oh, you had it so hard. You're a victim." Or you're like, I don't know. And it was this weird shift, where all of a sudden I had to start to see myself differently, and learn to come back around and be like, "No, no, no, I'm just going to be, 'That is me, but so what?'" But I don't know, it's a weird thing that happens to you. And it can f**k you up psychologically.

Want a daily wrap-up of all the news and commentary Salon has to offer? Subscribe to our morning newsletter , Crash Course.

Nobody wants to be a monolith, but then everybody's working super hard to try to group people. And you just have to stop.

Even with some of these terms, like POC, or BIPOC, I understand what the sensibility of it is, to try to do, but it's like you're grouping people, massive groups of people that are not same. You know what I mean?

So to me, a big claim I'm trying to make in the book is just evaluate and listen to each other as individuals, and relate as individuals, and allow people to express their individual story. Because when you try to make someone the spokesperson for this wide group of people, that doesn't make any sense.

There's no the white voices. Nah, it's like you have a million white writers in Brooklyn, writing all types of stories, and no one ever thinks of them as like, "OK, he's the white voice."

The voice. The voice of the white people.

Yeah, the voice of the whites. It's like, what?

The book was fire, man. Congratulations.

Thank you so much, man.

about this topic

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• NYPD whistleblower on why so-called "bad apple" cops are really guided by "incentives of the system"
• "American Fiction" reframes what Black success means, especially for writers

D. Watkins is an Editor at Large for Salon. He is also a writer on the HBO limited series "We Own This City" and a professor at the University of Baltimore. Watkins is the author of the award-winning, New York Times best-selling memoirs “ The Beast Side: Living  (and Dying) While Black in America ”, " The Cook Up: A Crack Rock Memoir ," " Where Tomorrows Aren't Promised: A Memoir of Survival and Hope " as well as " We Speak For Ourselves: How Woke Culture Prohibits Progress ." His new books, " Black Boy Smile: A Memoir in Moments ," and " The Wire: A Complete Visual History " are out now.

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It's not just inner-ring suburbs. Trump has also underperformed in key exurban counties during the GOP primaries.

• Former President Donald Trump romped in virtually every GOP primary contest this year.
• But below the surface, his numbers in some key exurban areas could give him headaches in the fall.
• While exurbs generally lean toward the GOP, a sizable number of ex-Haley voters could go for Biden.

Throughout his time in the White House, Donald Trump presided over the GOP's collapse in suburban communities across the United States, especially in affluent areas filled with college-educated voters.

In the 2016 presidential election, Trump lost traditional GOP strongholds like Orange County, California, and Cobb County, Georgia, a preview of Democratic gains in the 2018 midterms and the 2020 elections.

And this year, Trump underperformed in many inner-ring suburban counties compared to his statewide vote totals. This pattern emerged even as Trump was already heavily favored to secure the GOP presidential nomination.

And Trump now has another electoral math issue he'll have to tackle: his underperformance in key exurban counties.

Politico examined 1,000 counties that voted in the Republican presidential primaries this year, revealing the extent voters preferred another GOP standard-bearer.

Unlike most inner-ring counties across the county, many exurban counties still tilt toward the Republican Party and often elect GOP lawmakers at the local and congressional levels. And unlike their more urban counterparts, exurban counties generally boast a less-concentrated number of voters with college degrees, a demographic that favors Democrats. So many exurban residents often want to back Republican candidates but simply don't care for Trump.

"You hear a lot of moderate Republicans now who say that they'll never vote for Trump again," Parker Fairbairn, the Republican Party chairman in Emmet County, Michigan, told Politico.

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In the 2016 general election, Trump won Emmet County — in the northern reaches of the Lower Peninsula — by 19 points. Four years later, he won the county by 11 points.

In the 2024 Michigan GOP primary, Trump won Emmet by 34 points, but the figure was below his nearly 42-point statewide victory.

Despite her statewide loss, former UN ambassador Nikki Haley — Trump's chief primary opponent until she exited the race earlier this month — still won 30 percent of the vote in Emmet.

A similar scenario unfolded in the North Carolina primary, where Trump won statewide by nearly 51 points. But in the GOP-leaning Charlotte exurbs of Cabarrus and Union counties, Haley picked up roughly a quarter of the vote in each locality.

Will some of these voters eventually support President Joe Biden in the fall?

Republicans are banking that many voters will eventually revert to their old ways and pull the lever for Trump over economic concerns. Biden has struggled to convey his economic wins in a way that has resonated with voters.

But some Haley supporters are going all-out in their quest to reelect Biden, as they seek to reel in voters who remain leery of Trump.

Robert Schwartz, the senior advisor for Haley Voters for Biden, a one-time pro-Haley super PAC, is one of those backers .

"There's still a lot of raw feelings about how Nikki Haley and her family were treated, and about the way that MAGA and Donald Trump are treating Nikki Haley supporters and the whole 'permanently barred from MAGA,'" he told Politico. "We want to lock in that feeling of resentment and disgust toward the way Trump treated them."

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