Trustpilot Review: Is Trustpilot Legit?
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Whether you’re a consumer wanting to read some reviews before you buy from a company for the first time or a business hoping to create a bigger online presence, Trustpilot may be worth checking out.
Team Clark has looked into Trustpilot to see if you can trust the reviews you’ll find there and to get an idea of how the website may help businesses and consumers. In this article, I’ll take a close look at what Trustpilot is, how it works and how to keep an eye out for fake reviews.
This article was updated in February 2024 and I review it every 12 months. Detailed notes on all updates can be found here .
5 Things To Know About Trustpilot
Whether you’re looking at a product, seller or service provider, reading reviews first is a great way to ensure you’re getting the most for your money. One review site to consider is Trustpilot.com.
Before you start browsing reviews or posting some of your own, learn about these five things about Trustpilot:
- What Is Trustpilot?
- How Does Trustpilot Work?
- Is Trustpilot Legit?
- How To Spot Fake Reviews
- Final Thoughts: Should I Trust Trustpilot?
Below, you’ll find detailed information about how Trustpilot works, tips to keep in mind while reading reviews and Team Clark’s take on whether or not you should make this review site a part of your regular routine.
1. What Is Trustpilot?
Trustpilot is a consumer review website that was founded in 2007. Like the Better Business Bureau or Yelp, it’s a resource that people can use to leave reviews and read reviews from other consumers .
According to the website , founder and CEO Peter Holten Mühlmann started Trustpilot to give consumers a voice and to give companies a way to listen and respond. The company says it aims to achieve this goal in the most transparent way possible in order to build trust.
Basically, consumers can use Trustpilot to look up businesses and read or leave reviews and ratings. Companies can claim their Trustpilot pages in order to interact directly with their customers .
Trustpilot prides itself on being free for everyone, but there are also paid options for businesses that give them access to additional features.
2. How Does Trustpilot Work?
Trustpilot works by collecting ratings and reviews from consumers around the world. Consumers can create free accounts to share their experiences with businesses, and companies can create free accounts to respond. But you don’t need an account to see business ratings and read reviews .
While anyone can leave reviews on Trustpilot, t here are guidelines for who’s eligible to rate and review a company. You have to check a box when leaving a review that confirms you’re writing about your own genuine experience, and you have to enter your email address to verify your review.
Whether you just want to read reviews or leave one of your own, visit Trustpilot.com to get started.
From the website’s homepage, you can search for a company or category to explore. I typed in “dresslily” and clicked on DressLily.com to get an idea of how Trustpilot works . This is a clothing retailer that I’ve seen advertised on social media, but I’ve never ordered from it.
As you can see, the company had an average rating of 2.8/5 stars from 3,543 reviews at the time of writing.
Below this, you’ll see the option to write a review. If you want to review the company, click the number of stars you’d like to rate it, and click “Write a review.” From there , you can talk about your experience, give your review a title and confirm that the review is about your own experience. Then you’ll be asked to sign in with Google, Facebook or your email address to continue.
Beneath the option to write a review, you’ll see a breakdown of existing reviews. This feature lets you see what percentage of reviews are bad, poor, average, great and excellent. From there, you can filter the reviews by rating.
Lower on the page, you’ll see all of the published reviews sorted by date. Trustpilot says the r eviews are published automatically, so there’s no censorship. You can scroll down to read reviews left by customers as well as replies from the company. You’ll also see if any reviews have been reported and removed for breaching Trustpilot’s guidelines .
To the right, you’ll see the Business Transparency section. Here, I could see that DressLily claimed its Trustpilot profile in 2015 and had responded to 99% of its negative reviews at the time of writing. You can click on “See all company activity” for more details.
On this page, you’ll find detailed information on how a company has used Trustpilot over the past 12 months. This includes where the company’s reviews come from, how its ratings differ per source, how many reviews it has flagged and whether those flagged reviews actually breached Trustpilot’s guidelines.
The business transparency page is one of the most valuable resources because it gives you an idea of how the company is interacting with its customers.
With DressLily , I could see that most of the reviews are organic (meaning unsolicited), and the rest were generated by manual invitations the company sent out. I scrolled down to the “New reviews by star rating” table and filtered it by manual invitations.
By doing this, I found that all reviews left by manual invitations were great or excellent aside from one outlier.
Then I filtered the same table by organic reviews to find that while most were bad, there were still a good number of positive organic reviews posted in the past year.
This tells me that DressLily may filter who it invites to review the company. I also found that, out of 376 reviews in the last year, DressLily had flagged 241 for removal. The data show that only 10% of these were flagged for invalid reasons, which means most of the flagged reviews actually did breach Trustpilot’s guidelines. And DressLily responded to 99% of its negative reviews, typically within a week.
T o me, this says that DressLily is actively involved with its customers on Trustpilot , even though the company hasn’t paid to access Trustpilot’s additional features. If it had, there would have been a note on the review page under “Business Transparency.”
After using Trustpilot to read reviews about this company and seeing how it interacts with unsatisfied customers, I’d feel relatively confident placing an order with DressLily.
How Does Trustpilot Work for Businesses?
For businesses, Trustpilot works a little differently. You can click on “For Businesses” in the top-right-hand corner of the Trustpilot homepage. From there, you can create a free business account or see your company’s current star rating.
With a free account, you can access basic services such as claiming your company profile page, inviting customers to leave reviews and responding to reviews.
“Businesses can respond for free, but a lot of them just ignore their clients,” says money expert Clark Howard . “That tells you something by itself.”
Creating a free account on Trustpilot for your business is a great way to interact with your customers, build your online presence and increase your credibility. Potential customers who look up your company’s profile will be able to see how you’ve interacted with previous customers and how you’ve used Trustpilot in the last year.
Paid membership options begin at $225 per month. With the entry-level Standard package, you’ll gain access to additional features including an ad-free company profile page, 500 automated review invitation emails per month and more. Beyond the standard membership, add-ons and enterprise options can get quite pricey. You’ll have to contact Trustpilot if you want a custom quote for these services.
3. Is Trustpilot Legit?
Based on what I’ve seen, Trustpilot seems to be a legitimate consumer review website that genuinely aims to connect customers and businesses in the most transparent way possible.
“I like this,” Clark says while browsing the Trustpilot website. “There’s a certain network effect. They’ve got 104 million reviews, they’ve been around 13 years. … This looks like the real deal!”
To determine Trustpilot’s legitimacy further, I researched a few more examples in the same way that I looked at DressLily in the section above.
Example 1: Everlane
Two of Team Clark’s members have successfully ordered products from Everlane , so I checked out that website next.
The “bad” score was immediately alarming, until I noticed that the company hasn’t claimed its profile page nor has it been active on Trustpilot in the last 12 months. It’s worth noting that Walmart’s ratings are even worse, and I consider Walmart to be a relatively trustworthy retailer.
I checked Everlane out with the Better Business Bureau to see how these scores compared. While it’s not paying for BBB accreditation, Everlane did have a much higher score (A-) after closing 148 complaints in the last 12 months. Because of this, I know that the company is at least engaging with its customers somewhere online.
So in this case, I couldn’t rely on Trustpilot to verify that Everlane is a legitimate website, but I could rely on the reviews to see what kind of problems other people have had. Since Everlane isn’t active on Trustpilot, I think it’s fair to assume that it’s highly unlikely the company is flagging negative reviews or hiring people to write reviews on its behalf.
Example 2: Wish.com
Next, I looked at the Trustpilot profile page for Wish.com . I have several family members who regularly order from this site, so I know that this is a legitimate retailer. Still, I know that the shipping times, quality and advertised sizes seem to be frequent complaints from Wish customers.
Despite those common complaints, Wish had average ratings on Trustpilot at the time of writing. Since then, the rating has moved up to 4.5 (Excellent). Wish has claimed its Trustpilot profile and pays to access extra Trustpilot features. While the company has responded to only 2% of its negative reviews, the business transparency block says that Wish typically responds to negative reviews within a week. This tells me that Trustpilot may be one way to contact a particular company if you have a problem.
One potential issue here for me is that Wish received 10,500 excellent reviews in January 2020, which was significantly more than any other month that year. While the post-holiday season and COVID could have had some impact, this big number made me wonder if some of those reviews are fake.
Because Wish pays for Trustpilot’s extra features and had a crazy amount of excellent reviews in one month, I’m a bit skeptical about how much I can trust this rating. Still, many of the individual reviews were clearly genuine. So the reviews can still be helpful, especially if you keep an eye out for red flags that might indicate fakes .
Example 3: Fabletics
I was also curious about Fabletics . This is another clothing retailer I’ve seen advertised on social media, but I’ve never placed an order with the company. After learning a little more about how Trustpilot works, I decided to check out Fabletics’ listing.
At the time of writing, Fabletics had 110,109 reviews and averaged 4 stars, which is a great rating. Since then, the company’s average rating has decreased to 3.8. I could see that the company has claimed its Trustpilot account, pays to access extra Trustpilot features, typically replies to negative reviews within a week and has responded to 99% of negative reviews.
Just browsing through the recent reviews, I saw a great mix of what seemed like genuine negative, positive, and average reviews, which is always a good sign . Additionally, some of the negative reviews have been invited by Fabletics, which makes me think that the company doesn’t limit its review invitations to only those customers who’ve had positive experiences.
I could also see that the company had already responded to many of the negative reviews that were left earlier the same day. That tells me Fabletics is most likely a trustworthy company and that Trustpilot may be a great way to contact Fabletics if I have any questions after my order. In this case, Trustpilot told me a lot about the company I was researching.
I double-checked these ratings against the BBB just to compare, and Fabletics has a significantly lower customer review average there. In fact, it averaged just 1.15 out of 5 stars despite having an A+ BBB rating and paying for accreditation. Still, in the last year, the company has closed 165 complaints, which tells me that Fabletics is involved with its customers on both review sites. This is good to know despite some low ratings and negative reviews. Because of these factors, I would trust ordering from this company.
Overall, I found that Trustpilot provides a great amount of transparency and gives businesses the opportunity to connect with their customers, whether they take it or not. As a consumer, I thought the actual reviews on Trustpilot were extremely helpful, and the business transparency page gave me an idea of how much I could trust what I was reading. That’s a feature you don’t get on every review site!
Keep in mind that, just like anything you read online, not all of the reviews are genuine. There’s no perfect system, and there will always be ways for companies to filter review invitations or hire others to write fake reviews for their benefit.
4. How To Spot Fake Reviews
Unfortunately, fake reviews are everywhere online, and they seem to be increasing.
“It’s important to know how much of the reviews out there are bogus,” says Clark, “and the idea of Trustpilot is that these are reviews you can trust.”
Of course, Trustpilot’s transparency model allows users to post reviews instantly with only minor verification and no censorship. This is one reason that you may come across some less-than-reputable reviews on Trustpilot just like you might on any review site.
In order to spot fake reviews, here are a few tips to keep in mind:
- Look for a lot of reviews posted in a short amount of time. This can be a red flag especially if all the reviews are positive or if all of them are negative. This could be the work of a person/company flooding the page with fake reviews.
- Look at other reviews that the reviewer has left. This can give you an idea of whether or not the account is owned by a real person or by someone who’s been paid to write targeted reviews. Fake accounts may not have a profile picture or name, and they may be leaving reviews for just one type of product or a single company.
- Look at the language and grammar. Some companies hire contractors from around the world or even use automated technology to post fake reviews. You may be able to pick these out based on how poorly the review is written.
In addition to keeping these tips in mind, note that Trustpilot has measures in place for combatting fake reviews . According to the website, Trustpilot has more than 80 people safeguarding the platform and reviewing more than 9,000 suspicion reviews each month from members of the global community.
5. Final Thoughts: Should I Trust Trustpilot?
Based on my research, Trustpilot is definitely a legitimate resource worth your time. This is especially true if you’ve never ordered from a website before or if you need to contact a company that’s active on Trustpilot.
A low score on Trustpilot doesn’t necessarily mean a company isn’t legit, but it may give you a better idea of what to expect before ordering. And if a company has a mix of genuine positive, average and negative reviews and it routinely responds to unsatisfied customers, you can consider this to be a strong indicator that it’s safe to do business with that organization.
When it comes to big-name retailers and companies like Walmart, Expedia or American Airlines, you’ll mostly find negative reviews. Reading these isn’t necessarily going to help you gather quality information. But when it comes to online retailers, Trustpilot is a great place to see if a company is engaged with its customers and to read about genuine experiences from other consumers.
Finally, if you own a company or business, claiming your Trustpilot profile, responding to reviews and inviting customers to rate your page can be a great way to build a trustworthy online presence.
How are you using Trustpilot? Let us know in the Clark.com Community !
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About Trustpilot
- How Does Trustpilot Work?
- Creating a Profile and Writing Reviews
- How Trustpilot Makes Money
Criticisms of Trustpilot
Who can write a review on trustpilot, how does trustpilot make money, are trustpilot reviews reliable.
- Company Profiles
Trustpilot: What it is, How it Works, FAQs
This digital ratings platform helps consumers gauge the reputation of businesses
Daniel has 10+ years of experience reporting on investments and personal finance for outlets like AARP Bulletin and Exceptional magazine, in addition to being a column writer for Fatherly.
Trustpilot is a digital platform that allows customers to review a business from which they’ve purchased a product or service or contacted customer service. Customers provide a star rating—from one to five—and leave comments about their experience with the company.
The reviews are a way for consumers to gauge the reputation of a given company and for businesses to gain an understanding of how customers view that company.
Key Takeaways
- Trustpilot is an online review platform where consumers with a purchase or service experience with a given company can write a review.
- Companies with a Trustpilot profile receive a numerical TrustScore from 1 to 5, based on how past customers have rated the business. Customers can also write a review detailing their overall experience with the company.
- Trustpilot is a Danish company that went public in 2021, raising the most capital of any initial public offering (IPO) on the London Stock Exchange (LSE) in nearly a decade.
Trustpilot is a Denmark-based company launched by entrepreneur Peter Holten Mühlmann in 2007. Its goal is to provide a rating system for retailers and service providers that can help would-be customers make better shopping decisions and enable businesses to improve their customer experience. It has become one of the largest online review services in the world, with more than 120 million reviews of more than 529,000 businesses as of Dec. 31, 2020.
Based in Copenhagen, Trustpilot has more than 660 employees and operates offices in London; Edinburgh, Scotland; New York; Denver; Melbourne, Australia; Berlin; and Vilnius, the capital of Lithuania. The company was listed on the London Stock Exchange (LSE) in March 2021, with the initial public offering (IPO) raising £473 million (roughly $665 million) making it the largest IPO for the exchange in nearly a decade.
How Does Trustpilot Work?
Any consumer with a Trustpilot profile can leave a star rating for businesses from which they’ve made a purchase or had a service experience. The platform uses those individual ratings to calculate a cumulative TrustScore, from 1 to 5. A 5 equates to “excellent,” while a 1 indicates a “bad” experience.
However, the TrustScore isn’t simply an average of all existing reviews for the business. The company’s algorithm is affected by:
- Time span —More recent reviews are weighted more strongly than older ones.
- Frequency —The more frequently that companies collect their reviews, the more consistent their TrustScore will be.
- Bayesian average —Companies with few reviews are more likely to see large fluctuations in their score. To counteract this, Trustpilot includes seven reviews with a 3.5-star rating as a way to stabilize the overall score. When the business acquires more reviews, these initial 3.5-star ratings begin to have a smaller effect on the TrustScore.
In addition to the star rating, customers can enter comments about their experience with the company, from the quality of its products to their experience with order fulfillment or customer service.
Creating a Profile and Writing Reviews
You can create a free profile by using your Facebook or Google login or an email address. In addition, customers may receive a Trustpilot invitation from a business that they have recently used. By clicking on this link, a profile is automatically created with the personal information that you have already provided to that business.
However, consumers don’t need an invitation to leave a review for a company with which they’ve interacted. Once you have logged into your Trustpilot profile, you can look for the business’s profile using the search function and then leave feedback.
In keeping with Trustpilot’s aim of providing reviews from actual customers, businesses are allowed to flag any reviews that they consider suspicious. These flagged reviews are then investigated by Trustpilot to make sure that the author has complied with its guidelines.
How Trustpilot Makes Money
Trustpilot offers a freemium business model. There’s no cost for consumers to leave reviews or for businesses to receive basic features. However, businesses that wish to receive more advanced services pay a monthly fee.
On one hand, companies can receive up to 100 automated review invitations per month and access to basic review statistics at no cost. According to Trustpilot, 90% of the businesses that obtain reviews do so as nonsubscribers.
On the other hand, paying business customers can send out a larger number of review invitations per month and have access to artificial intelligence (AI)-generated analytics that the company says can provide deeper insights into the customer experience. They also receive marketing tools that help them tout their reviews, including widgets that showcase their TrustScore and an image generator tool for social media profiles.
Trustpilot’s “standard plan” starts at $225 a month, although additional modules—such as unlimited review invitations and location-based review analytics—add to the price tag.
2.7 million
The number of fake or harmful company reviews that Trustpilot removed from its platform, according to its second annual transparency report, released in 2022.
Despite its immense popularity, Trustpilot has been dogged by complaints that its client firms sometimes receive fake positive reviews or intentionally flag negative ratings that could harm their TrustScore.
Those doubts have forced the company to become more open about client practices in recent years. In 2019, for instance, Trustpilot unveiled a new “transparent flagging” feature that allows consumers to find out how many reviews a given company has flagged. It has also implemented automated fraud detection software to help identify infractions against its flagging policies.
In 2021, the company released its first-ever transparency report, which revealed that the company removed 2.2 million fake or harmful reviews—or 5.7% of the total reviews made on its platform. Most of those were identified and removed through its fraud detection software. The following year, the company increased their impact and removed 2.7 million fake or harmful reviews, or 5.8% of all reviews.
“It’s very difficult for humans to spot a fake review [unless they are] badly done,” its chief trust officer, Carolyn Jameson, told the BBC in 2021, when the first report was published. “But the machines look at multiple data points, like the number of times an IP [Internet protocol] address has posted a review in quick succession, and patterns in language that might look natural to the human eye but have been repeated too many times in other reviews by the same person.”
Anyone with a buying or service experience with a company can leave a review. To do so, you have to first create a Trustpilot profile, which is free. Some companies invite their recent customers to provide a review, in which case a profile is automatically created for new users with personal information that they already provided to that company.
The company runs on a freemium model, in which companies have to pay a subscription fee to unlock certain features. Subscribing companies, for example, can send more automated review invitations and receive artificial intelligence (AI)-generated insights related to the feedback that customers are leaving.
Critics argue that companies will sometimes try to “game” the platform to achieve higher TrustScores. One technique is for companies to flag negative reviews that might hurt their score, even when those reviews are valid.
To counter that practice, Trustpilot has recently added a new “transparent flagging” feature that enables individuals to find out how many reviews a company has flagged. The review platform also started to publish a transparency report that details its efforts to minimize improper flagging.
Trustpilot. “ About Trustpilot .”
Bloomberg. " Trustpilot Steady in Debut as IPO Raises $655 Million ."
Trustpilot Group, PLC. " Announcement of Offer Price: Offer Price Set at 265 Pence per Share ."
Trustpilot. " Our Business Model ."
Trustpilot. “ TrustScore and Star Rating Explained .”
Trustpilot. “ Quick Start Guide for Reviewers ."
Trustpilot. " What Happens If My Review Is Flagged? "
Trustpilot. " Plans & Pricing: Find the Right Plan for You ."
Trustpilot. " Trustpilot Transparency Report 2022 ," Page 14.
Trustpilot. " Trustpilot Brings Further Transparency to Online Reviews with New Feature ."
Trustpilot. " Trustpilot's Fraud Detection Software ."
Trustpilot. " Trustpilot Transparency Report 2021 ," Pages 26-27.
Trustpilot. " Trustpilot Transparency Report 2022 ," Pages 14-15.
BBC News. " Trustpilot Removed 2.2 Million Bogus Reviews in 2020 ."
Trustpilot. " Trustpilot Transparency Report ."
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Trustpilot: A Complete Guide to One of the World’s Top Review Sites
Nader Abou Mrad
If you’re in business, you know the importance of online reviews. They can make or break your company - and that’s where Trustpilot comes in. This complete guide will tell you everything you need to know about one of the world’s top review sites.
Every month, people share over 3 million reviews on Trustpilot to help each other find great companies and make better buying decisions. So whether you’re just starting out or you’ve been in business for years, Trustpilot can help improve your reputation and drive more sales.
In this complete guide, we will discuss everything you need to know about Trustpilot: what it is, how to use it, and more!
What is Trustpilot?
According to their website , “Trustpilot is a review platform that’s open to everyone”. For consumers: Trustpilot helps them find what they’re looking for in a product or service, and avoid what they’d rather not spend money on. For businesses: Trustpilot gives them the opportunity to turn their happy customers into marketers, and to find out how they can improve by listening to their not-as-happy customers.
That’s the simple part. But with millions of reviews being posted on the platform every month, Trustpilot is not just a review platform. It’s an important tool that you can and should be using.
Do Trustpilot Reviews Matter?
The brief answer is: yes. A lot. And there is no shortage of data that proves that : more consumers are reading online reviews than ever before. In 2021, 77% of the consumers 'always' or 'regularly' read reviews when browsing for local businesses (up from 60% in 2020), and these reviews have a direct impact on the decisions consumers make.
This has a lot to do with the fact that the reviews which are published about a business are more likely to be trusted if they are published on an independent platform like Trustpilot than on the business’s own website. Since any business can curate and selectively display on its website only the reviews it wants consumers to see, consumers often give more importance to the reviews they find on neutral intermediary platforms whose whole job is to host reviews.
With that said, here’s a quick rundown of how we’ll thoroughly go over everything you need to know to start taking advantage of Trustpilot today:
A Brief History of Trustpilot
Trustpilot compared to other review websites.
- Who Can Write A Review On Trustpilot?
Are Trustpilot’s Reviews Legit?
How does trustpilot make money, how is a trustpilot rating calculated.
- How to Get Reviews on Trustpilot
How to Manage Trustpilot Reviews
How to market trustpilot reviews, final thoughts.
Knowing a bit about Trustpilot’s past and present can help you better appreciate why they've come about, why they’ve remained successful in a competitive field, and why they’ll probably continue to grow in the future – which is one of the reasons why you should be using Trustpilot.
Trustpilot was founded by Peter Holten Mühlmann, in Denmark in 2007 . When Peter’s parents started shopping online, he noticed a need for something like Trustpilot. He believed in the idea so much that he left his university to focus on founding and running the company, and he continues to serve as its CEO to this day .
The company has grown substantially, especially in the last few years. The company was listed on the London Stock Exchange in March 2021, with the initial public offering raising around $640 million, making it the largest IPO for the exchange in nearly a decade . It currently employs more than 800 people and has offices all over the world .
Of course, global presence means global criticism and global obligations. Trustpilot has had to navigate through both: harsh scrutiny of its business and strict laws that regulate its industry. So far, they’ve been doing so successfully.
When they were accused of helping an online estate agent artificially inflate their “TrustScore” (we’ll explain the meaning of a TrustScore below), they addressed the problem directly by issuing an open letter clarifying its review policy. When a TV show publicly demonstrated some ways of manipulating reviews on the site , Trustpilot responded by publishing an online response about how much they valued the show’s experiment in highlighting fraud on the site, and promising to implement changes to tackle the problem better.
They’ve since started using advanced, automated fraud detection software to prevent businesses from misusing their platform. Also, in May of 2021, they started issuing the company’s yearly transparency report, in which they give fairly detailed insights into how they do business.
Trustpilot also applies this head-on approach of responding to problems and tackling them to new laws and regulations which they need to comply with. For example, when the European Union recently made new laws on reviews, Trustpilot quickly responded by taking measures to comply with the regulations and by informing the businesses that deal with them how they should also comply.
There are many other websites that host the reviews that customers write about businesses they’ve interacted with, but none of them are exactly like Trustpilot for 2 main reasons.
Size and Breadth
Trustpilot has firmly positioned itself as a primary hub where just about anyone can write about just about any sort of business. It receives more than 4 million new reviews every single month, which is difficult to compete with, especially because it has become quite recognizable.
However, Trustpilot mainly focuses on hosting reviews for B2C companies, as is the case with review sites like Amazon Customer Reviews, TripAdvisor, and Yelp. While some other companies like TrustRadius and GoodFirms host reviews for B2B companies, others don’t have such limitations.
Proven Focus on Authenticity
Few competitors, if any, go to the same lengths that Trustpilot goes to when it comes to authenticity. Besides the fraud detection software and transparency reports we’ve discussed above, Trustpilot even has a dedicated Content Integrity Team of 70+ members . This team investigates reports from brands who claim that some reviews written about them are unauthentic. Adding to all of that, Trustpilot are official partners of Google Reviews . If Google recognizes Trustpilot as a trusted source of legitimate customer reviews, you probably should too.
Who Can Write a Review on Trustpilot?
Anyone. All you need to post a review on Trustpilot is a Trustpilot account, and you can sign up for free using a Facebook, Google, or email account.
Businesses can also send invitation links to their customers, so they write reviews about them. This is very convenient for the customers because they do not even need to have a Trustpilot account to leave a review. By simply clicking on the invitation link, a profile is automatically created with the personal information that the customer has already provided to that business.
Businesses can also sign up for free and start receiving Trustpilot reviews at no cost, but with limited features .
It’s worth noting that Trustpilot does not require customers to verify that they indeed have purchased something from a business they are writing a review about. Businesses though have the option of flagging reviews they find suspicious so that Trustpilot employees investigate them.
The short answer is “yes”. Trustpilot’s reviews are indeed legit, and you should care about them as a consumer and for your business. The more accurate answer is “mostly”.
We’ll start with the obvious: a platform as big as Trustpilot, which allows users to create profiles and leave reviews for free, is bound to attract malicious submissions.
These malicious submissions can take on many forms. Some of them can be organic, like those submitted by people who create plenty of Trustpilot accounts just to write good reviews about a business that pays them to do so or to write bad reviews about their competitors. And some of them can be totally illegitimate, like reviews generated by automated computer scripts.
And because Trustpilot welcomes all sorts of reviews, from “bad” to “excellent”, it can be difficult to figure out which reviews are honest and which are malicious simply based on the star rating of the review. Also, since malicious reviews can be written by people or even by very sophisticated AI, even the actual content of the review can’t always be relied on to judge whether a review is real or not.
However, Trustpilot is just as sophisticated with its fraud detection software , if not more. It uses an “ extremely accurate ” system to flag suspicious reviews, take them offline, and notify the people who wrote them of this – all before Trustpilot staff get directly involved. Their robust review management system also includes policies that allow for direct inspection by Trustpilot employees on a per-case basis.
This software proves to be effective, even more than employees, at doing its job. In the past year alone, they’ve used it to take down 2.7 million reviews that have been identified as illegitimate .
It’s also worth noting that the great number of reviews posted on the website can serve as additional reassurance. The vast majority of reviews, especially after passing through Trustpilot’s fraud detection software, are indeed honest. And even though most customers only write reviews when they’ve had very good or very bad experiences , the overall rating of a business remains reliable, especially if it has lots of reviews.
Trustpilot uses a freemium model to generate almost all of its revenue. They allow businesses to sign up to their platform and start receiving reviews for free.
These businesses can subscribe to one of Trustpilot's paid plans to gain access to a wide range of perks such as third-party integrations, unlimited verified customer reviews, and AI-generated insights and analytics which can help the business with their marketing efforts.
As Trustpilot themselves say: “Trustpilot is free for everyone”, and 90% of the 714,000+ websites on Trustpilot use the platform for free. The other 10% is where Trustpilot gets its revenue. Their standard plan for small businesses starts at $225 per domain per month, and they have custom enterprise plans for corporations that have a much higher price tag.
A rating on Trustpilot (which they call the “TrustScore”) is the overall measurement of reviewer satisfaction, based on all the reviews a business receives on Trustpilot.
Trustpilot is quite transparent about how they calculate Truscores. They do not simply average out all the reviews as business has ever gotten. Instead, they use a formula which takes the following 3 factors into account:
- Time span : newer reviews are given more weight than older ones. This is because customers who are considering doing business with a company care more about how it is currently doing than about its past.
- Frequency : the more often a business gets reviews, the better that is reflected on their TrustScore.
- Bayesian average : Trustpilot starts each business off with 7 reviews, each worth 3.5 stars. This helps businesses early on by giving them a balanced Trustscore.
Read on to find out how you can use this information to benefit your business.
How to Get Reviews on Trustpilot?
Since the Trustpilot system rewards businesses that consistently get new reviews by giving them better TrustScores, you should always try to keep the flow of reviews running. Here’s how.
First thing’s first: Trustpilot reviews can either be solicited or unsolicited. Solicited reviews are generated in response to invitations and requests sent by the business to the consumer. Unsolicited reviews are the ones that are written by customers who were not prompted by the business to do so.
Solicited Reviews
This is an important distinction to make because, if you’re a business, you need to follow Trustpilot’s guidelines (which are strictly enforced) for soliciting reviews.
Solicited reviews can be:
- Manual email invitations sent to customers. These reviews will be labeled as “invited” on Trustpilot.
- Automatic invitations sent using one of Trustpilot’s own automatic invitation methods . These reviews will be labeled as “verified” on Trustpilot.
Here’s the short version of the most important guidelines to follow when asking customers for reviews:
- Impartial system : you should not send requests exclusively to customers who’ve had a great experience with your business. Instead, requests must be sent according to an impartial system, such as sending requests to every fourth customer.
- Neutral language : the language of the request should be unbiased. Trustpilot does not allow requests like “If you were happy with our services, please review us on Trustpilot. If not, please contact our customer support.” This is because such requests encourage customers to only write reviews if they enjoyed the business.
- No incentives : Trustpilot does not allow businesses to offer any rewards or incentives to customers in exchange for writing reviews. They define “incentives” broadly, and they take this rule very seriously, so beware of it.
- Other objective restraints related to the consumer : reviewers can only talk about their own experiences with the business within 12 months before writing the review. They also cannot be employees or competitors of the business, and they cannot be related to the owners of the business. Also, the reviewer should not be on the company premise while writing the review, and the company should not ask its customers to use its own equipment (like PCs or iPads) to write the reviews.
Unsolicited reviews
Remember, unsolicited reviews are reviews that weren't asked for by the business. Unsolicited reviews can be:
- Organic : These are reviews written by people who have accounts on Trustpilot and who logged on to the Trustpilot website and wrote a review about your business all on their own.
- Redirects : some businesses share links to their Trustpilot profile page on their website. If a user clicks on such links to navigate to a business’ Trustpilot profile and ends up writing a review, their review will be marked as “redirected” on Trustpilot.
It’s best to use as many of these methods and as frequently as you can. That will not just help your TrustScore, but it will also give you a better chance to understand your customer’s concerns and improve accordingly. It can be tough to invite a customer to give your business a review when you know that they did not have an amazing experience, but the knowledge gained from that pays dividends in the long run.
Besides, many potential customers who are reading reviews about your business can get deterred if all they see are 5-star ratings. They might even consider a bad review reassuring and overall positive because it adds credibility to all your other great reviews.
Reviews are an invaluable resource. Just as how your business manages its resources diligently, it should manage its reviews. We’ll be discussing how to deal with good and bad reviews below, but we’ll start with a few general tips first.
General Tips On Managing Trustpilot Reviews:
- Every review is an opportunity. With good reviews, you can change happy customers into repeat customers. With bad reviews, you can improve your business by learning and adapting according to what your customers want.
- Stay aware of the silent observers. The majority of customers read reviews without writing any reviews of their own. That means they also read how businesses reply to the reviews they get, and they use that as an indicator of how the business treats its customers. We’ll elaborate on how you can take advantage of this throughout the rest of this section.
- Always reply. Trustpilot themselves recommend this . No matter the star rating or the content of the review, you should reply to as many reviews as possible. This will give everyone reading the reviews the impression that you are attentive and caring. And if you are indeed replying to all your reviews – you most likely are. Even if you think a review is fake, a good reply can neutralize it in the eyes of potential customers who read it later on.
- Stay professional. Always avoid toxic and unconstructive replies. Such behavior can have a big impact on your brand’s image and on how trustworthy you seem, so always take the high road , even if the review is unflattering.
Dealing with Good Reviews on Trustpilot:
If you’re getting good reviews, then congratulations! Here’s what you should do with good reviews, besides celebrate: you should market them . We’ll talk about this in depth below.
Another good tip would be to save time replying to good reviews and focus more on bad ones. Have a few generic replies saved, edit them according to the review you’re replying to, and post it online to show everyone that your customer’s happiness is your happiness as well.
Dealing with Bad Reviews on Trustpilot:
It happens to the best of us. The worst thing you can do with bad reviews is ignore them because bad reviews can tank your business . We’ve seen this happen before, notably with Crowdfire .
You should first acknowledge the person writing the review and attend to their concerns. If you pick up on a common theme across multiple negative reviews, such as multiple customers complaining about packaging, then you should probably look into it. Of course, this necessitates being attentive. If a business simply refuses to acknowledge its bad reviews, they’ll only multiply.
Also, if you think a review is completely fake or malicious, you can flag it so that Trustpilot investigates it. Be careful though, it can be quite difficult to spot a fake review . Also, it’s fairly simple for people to find out how many reviews a business has flagged through its public “Company activity” section of its Trustpilot profile – so do not go overboard with flagging reviews. This is part of some recent transparency changes that Trustpilot has made.
Here’s an example:
This is what a company’s public profile looks like on Trustpilot:
And here’s the “Company activity” page where you can find information on the company’s “flagging” activities:
And this is the publicly available “flagging” report:
If people love your business so much that they’re taking time out of their day just to write about their positive experiences with you, it would be a shame to not let others know about it. Trustpilot offers many convenient ways for you to let your best customers become your marketers. These are accessible through your Trustpilot Business account under “Showcase”:
Website widgets:
TrustBoxes are website widgets that enable you to directly display your customer’s feedback on your website or inside your marketing and landing pages.
They’re automated, customizable, and easy on the eye. That means they can save you the hassle of curating which reviews to show on your website, and they can be tailored to your brand.
Be careful where you place them, because that could make a big difference. This is something we’ve previously covered in detail .
Social sharing:
This is one of the most important things you should be doing with your best reviews: sharing them on social media. If you’ve connected your social media accounts to your Trustpilot account, you can do this from within your Trustpilot admin page in just a few clicks .
It’s a great way to nurture people who are already interested in what you have to offer (because they’re already checking your socials and maybe even following you), and eliminate any doubts they may have about your business.
Email widgets:
Trustpilot offers useful widgets which can be embedded into your emails. These widgets encourage feedback, and they can be used to automatically create Trustpilot accounts for your customers so they can conveniently leave a review if you send them a review request.
Media assets:
Trustpilot keeps creating new templates, badges, images, and many more creatives which you can – and should – use in your printed and digital media channels.
Be sure to make use of this valuable resource because it can save you considerable time and effort creating what’s already done for you.
It’s difficult to overestimate the importance of online reviews for your business in 2022 . Whatever field you are in, reviews are valuable to your business, simply because they are a great way of generating and maintaining trust.
Although learning how to solicit, manage, and market reviews can be tricky, it is definitely worth it. But be very careful, not all reviews are created equal, and definitely not all reviews make people trust your business. For the sake of acquiring customers especially, reviews are mostly a means to an end – and that end is trust. This is why you should always remain cognizant of the factors that Make People Trust (or Distrust) Online Reviews , and use that to your advantage.
You also do not need to limit yourself to Trustpilot reviews, as great a resource as it may be. There are other great tools such as Repuso which you can use instead of or – even better – in conjunction with Trustpilot.
Don't Let Your Reputation Management Agency Ruin Your Reputation.
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Nader is an attorney and a tech enthusiast. He loves writing and is interested in business and corporations, web 3.0, and finance. In his spare time, he enjoys performing magic and managing his temporary tattoo start-up.
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Trustpilot vs Google Reviews
Helping you work out which review platform is right for your business
Quick Summary:
When selecting which review platform to use for your business, Trustpilot vs Google reviews will be one of the obvious comparisons you'll need to make. If you're looking for a quick summary of which is best then read the points below.
- In most cases for businesses, Trustpilot is better than Google reviews in our opinion
- This isn't the case if your a local business, who relies on people searching local terms i.e Plumber in New York
- Google review platform is free, Trustpilot also offer a free plan (up to 100 review requests a month)
- Trustpilot has more features and is better at removing malicious reviews
For small and local businesses then Google may be best but in most other cases Trustpilot is our preferred option, plus with 10% off Trustpilot plans it can be a cost that easily pays for itself in more customers.
December 30, 2023
So you’re looking into Trustpilot vs Google reviews for your business as a way of collecting reviews from your customers. It’s a common question as they are both up there as leading review collecting platforms.
Comparing Google reviews vs Trustpilot doesn’t result in a straightforward answer of one is better than the other as it will vary depending on your industry/market, the size of your business and the number of reviews you’ll want to collect.
When TrustPilot is the better option
In general, TrustPilot is used by more ecommerce, tech and service based business, you may have experienced this when searching from reviews yourself. If you’re in hospitality for example you may find that other platforms such as Google, Yelp or Tripadvisor may be more appropriate for your sector.
For many TrustPilot is a great option for many reasons, one being how well known the platform is and how this is trusted by users around the world.
As you’d expect from one of the world’s best known review sites they have all the features you’d expect for your business to maximise both the collection of reviews but also how you display, reply and interact with them. Note that some of the better features are only available in the paid plans.
Cost wise, it can be effective for you depending on your size and needs, for smaller businesses wanting to send 100 or fewer review invitations a month then you can get on the TrustPilot free plan so it won’t cost you either, after this plans start at $250/month and go up to $900+/month for large enterprises. You can get 10% off these plans with this TrustPilot discount code if you are looking to use one of the paid plans.
You'll see an example of a Trustpilot profile page for a business below, you'll see how they show reviews and how it's all displayed, chances are you'll have seen these types of pages before.
Pros of Trustpilot
Along with the basic features you’d expect TrustPilot has the following great features:
- Range of ways to collect reviews - from widgets to easy email inclusion, this means it can increase your chances of getting the reviews you want
- Ability to showcase your reviews on your site - from displaying your star rating, your review counts and the actual reviews themselves
- Removal of reviews - from time to time fake or malicious reviews are left, these can be very damaging to your brand, TrustPilot will look into these and remove if they agree with you.
- Options for creating image and video reviews
- Easy ability for you to share reviews on social
- Option to have ad-free pages on paid plans
- Analytics to help you understand and learn from the reviews
- Variety of integrations including with helpdesks, ecommerce platforms and marketing software
Cons of Trustpilot
As with any service, there are some downsides that you may want to consider.
- It’s not the cheapest, if you’re looking for a low cost profile and want more than 100 invites for reviews per month then you’ll be looking at $250+ a month per domain/business you have
- No impact on your search results in terms of positioning
How to save money on Trustpilot plans
If you do opt to with Trustpilot as your preferred tool for reviews then make sure to use the below steps to save 10% on plans as well as getting faster onboading.
- Visit Trustpilot via this link
- Fill in the form
- Trustpilot will get in touch with you in 24-48 hours
- They'll have a note of a 10% discount (mention you came via FounderPass if they don't)
Remember using the above message, you'll get advantage of:
- 10% off paid plans
- Faster priority onboarding
This option saves you money off the prices you see on the Trustpilot.com website, we can offer this as we partner with Trustpilot to help others find the right review platform for their business.
When Google Reviews is the better option
If you run a business in hospitality then using Google as a platform for collecting your reviews can be a good option, of course if you’re not in this sector then we wouldn’t say not to consider it, just it’s one of the most popular sectors for this option.
It all can be set up and managed in your Google Business Profile Manager and will allow you to display your rating within your website, users will also be able to see the review star rating as well as each review under your business section on Google.
Below you'll see an example of how the Google reviews show up when people use local searches (i.e for a service like a plumber in London), this is quite clear how effective this can be.
Pros of Google Reviews
For many companies Google Reviews can be a go to obvious answer, the positives of using them to collect reviews include:
- Ease of set up - it’s really fast and easy to set up, especially if you already have a Google Business profile set up
- It’s free to set up and collect reviews
- Ideal for service based businesses - as reviews are linked to your business name, therefore will show up in search and on Google Maps, this is fantastic for service based businesses.
- Lots of reviews can lead to more visibility within Google Search which can lead to more business and leads
Cons of Google Reviews
There are some downsides to using Google as your review collection choice, these include:
- Hard to remove reviews - many users have found when you need to remove a review for genuine reasons i.e it’s a fake review, one done by a competitor etc it can be very difficult to get Google to remove it.
- Customers must have a Google account to leave a review, meaning if many of your customers don’t then you may lose a lot of reviews.
TrustPilot vs Google Reviews Summary
When it comes to selecting a platform to collect reviews it’s always essential to investigate and weigh up each platform and see how it will fit your business, however in our opinion there are some scenarios when one is a more obvious decision.
If you run an ecommerce, SaaS or big business that is not in the hospitality or hands on service area then Trustpilot is in our view the better option. This is because if you’re small and you’re looking for a lower cost then the free plan is a great way to start and collect up to 100 reviews each month.
For the larger companies willing to spend a few hundred dollars each month on Trustpilot plans you’ll open up a wide range of features and increase the number of potential reviews you can collect. We all know that a good overall review can be the determining factor between a customer going with you or deciding not to.
If you do own a service based or business that relies on Google local listings/maps for a lot your business then Google reviews is most cases will be the better option. For example if you’re a plumbing business with 5 plumbers working in a few cities then Google should suit you better as these reviews when they pop up under your listing on Google maps will convert better than if you have a Trustpilot review profile.
Don't forget to take advantage of the 10% discount if you choose to use Trustpilot for your reviews which can be found at the top of this page.
Information we provide is for general information and does not constitute financial advice. Always ensure do your own research when making decisions especially financial ones. We may earn a small commission from some companies that we are affiliated with, this does not affect our reviews or information provided, this simply helps us run FounderPass and help give you the best information possible.
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How to spot a fake review: There’s more to it than you think
People depend on the real opinions and experiences of others, especially when it comes to helping them decide which products and services to buy and use. In fact, we found that 90% of people say they use reviews before making any kind of purchase . But what happens if some of the views shared aren’t real and authentic?
The internet is full of tips and recommendations on how to spot fake reviews: use of simplistic language, the reviewer has only written one review and has no avatar/profile picture and so on. But do these tips really work consistently? Is it really as easy as everyone thinks to spot a fake review just by looking at it?
Let’s first understand what is meant by a fake review:
What is a fake review?
On Trustpilot, a review is considered to be fake if:
It doesn’t represent a genuine service or buying experience
It is a deliberate attempt to manipulate consumer perception or behaviour
How hard is it to spot a fake review?
Let’s consider the below example and return to the advice provided above.
The reviewer has used repetitive and simple language, has only written one review and has no image uploaded to their profile. So, logically you’d make the conclusion that this review is fake and has purely been written to mislead you. Right?
Wrong. The review is... GENUINE
Our team of Content Integrity experts have had dialogue with the individual who wrote the review and also hold documentation proving the purchase made.
Here’s another example:
Again one might question the use of emotive language like “Great service!”, with no additional context around the experience as something questionable.
This review is... GENUINE
Again, we have had full interaction with this reviewer and have further proof of purchase from the individual.
Science shows that people are unable to spot fakes reviews
Our team of Content Integrity experts see examples like this all the time. To the normal human eye, they could easily be misconstrued as fake.
The truth is, the average human finds it difficult to decipher what is true and what is false.
In fact, research of 25,000 people shows we are only 54% accurate when asked if a person is lying to our faces and when looking specifically at reviews, only 57% of people were able to accurately find a fake review, just by looking at the content. This slightly improves to 65% in tests where the participants were provided with more information about the reviewers.
The accuracy rates are far from convincing.
Let’s consider a further example.
The reviewer has written more than one review and has included an avatar. The review is 4 stars rather than a glowing 5 star review and appears to provide a reasonable account of the service provided.
Infact, this review is .... FAKE
From a simple glance, this review might look trustworthy. However, our ability to look at behavioural patterns from 100s of data points behind every review including things like IP addresses, for example means we were able to spot that it was fake and remove this review from the platform to prevent it from misleading consumers.
It’s important that Trustpilot continues to fight fakes
Trustpilot is built on the premise of being accessible and open to all - a place where consumers’ voices can be heard, and where businesses can also respond and collaborate. We work extremely hard to maintain a fair balance between consumers and businesses. 70% of global consumers believe that the censorship of customer reviews is a serious concern and 56% of people want more transparency about how review platforms publish their reviews . That’s why, at Trustpilot, we make sure consumers' opinions are shared as soon as the review is written, with no company able to pre-moderate or censor any of the content.
Maintaining that balance isn’t always easy, but thankfully, the majority of business and consumers use Trustpilot in the way that it was intended. Constructive feedback helps companies listen, engage and improve their service experience, which is of benefit for everyone.
There will, however, always be a small minority that try to manipulate the system through fakes.
How does Trustpilot combat fakes?
At Trustpilot, we’re regularly asked about the techniques we use to prevent fakers and fraudsters from trying to post to our platform.
We combine cutting edge technology with our team of Content Integrity experts. Collectively, both our technology and people use data to assess behavioural patterns. If the patterns don’t adhere to the norm we investigate and remove them. Our methods have been developed over years and are far more accurate in detecting fake reviews than just by looking at the content.
This is in addition to a strong community of consumers and businesses that have the ability to flag content for further investigation should they believe it to be fake or should they think it contravenes our guidelines. Should you ever see a review you think is misleading to consumers in any way, we’d encourage you to visit our help centre to report it.
But no system is ever perfect and as fake reviewers increase in sophistication, there are times when some fakes slip through the net. We are confident fake reviews are a tiny fraction of the 87 million reviews on our platform and any impact is hugely outweighed by the power of the genuine reviews that help people make better buying decisions every day. Nevertheless, we’re continually improving our processes, systems, and techniques to minimise the risk to everyone using the platform. As fake behaviour evolves, so too do our techniques, technology, and processes to ensure the integrity of the Trustpilot platform.
Our work in this space is ongoing and will never stop. We use warnings, legal processes, consumer alerts (big yellow banners on a company’s pages), and continue to work with authorities in different regions to stamp out behaviour which can be misleading.
How to get the most out of reviews
Here are a few tips to make sure reviews are a useful source of information for you:
1. Use reviews with other sources and never replace common sense. If a company's reviews are all five star, with absolutely no negatives, question whether they can get it right every single time.
2. Look at the number of reviews a company has and their recency to make sure you harness the wisdom of the crowd and not just a select group.
3. Don't rely on star ratings alone, they give a quick indication but it's often worth considering different perspectives.
4. Look for 'open' review sites that allow anyone to post a review, which prevents businesses from pre-screening or moderating what you actually read.
5. Look at the negative reviews. They can be reassuring as they show the company in question hasn't tried to edit out some of the more 'constructive' feedback.
6. Does the review overly use or mention the name of the business or service throughout?
7. Is there an expected or natural tone of voice in the way the review has been written or does it sound like it has been written like a piece of marketing material?
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App is really easily to use and they are really friendly. "easy to use, effective, and does what it needs to do for decent pricing". "Got my things Quick and it looked as the picture, happy with my order:) ". "Outstanding Experience, Customer Service and to mach great prices.
Trustpilot is a consumer review website that was founded in 2007. Like the Better Business Bureau or Yelp, it's a resource that people can use to leave reviews and read reviews from other consumers. According to the website, founder and CEO Peter Holten Mühlmann started Trustpilot to give consumers a voice and to give companies a way to ...
Trustpilot is a digital platform that allows customers to review a business from which they've purchased a product or service or contacted customer service. Customers provide a star rating ...
Trustpilot was created in 2007 as an independent, open platform that sits between businesses and consumers, and empowers both by enabling collaboration. We allow anyone to post a review, which prevents businesses from pre-screening or moderating what consumers actually read. This is one of the key ways we're different from 'closed' or pay ...
Trustpilot is an online review community that connects businesses and consumers through genuine feedback from customers about their buying and service experiences. Since we started Trustpilot in 2007, our purpose has always been to help people. As a free and open review platform, we work to build trust between consumers and businesses.
Trustpilot Group plc, is a Danish consumer business operating a review website founded in Denmark in 2007 which hosts reviews of businesses worldwide. Nearly 1 million new reviews are posted each month. The site offers freemium services to businesses. It has been criticised for the publication of fake reviews, and allowing companies to remove negative reviews.
Put simply, Trustpilot is a third-party customer review site. It's very similar to Yelp in that it provides easy-to-read statistics on business' customer satisfaction rates as well as full reviews from individual shoppers. You can look up brand or product reviews on Trustpilot for free. Simply type your keyword into the search bar on the ...
Trustpilot was founded in 2007 with a vision to create a universal symbol of trust. We're an independent, digital platform that brings businesses and consumers together to foster trust and inspire collaboration. We're free to use, open to everybody, and built on transparency. Trustpilot helps consumers shop with confidence and helps ...
The three types of Trustpilot reviews. Trustpilot is committed to transparency. Read the Transparency Report 2022 . Collect different types of reviews to suit your needs - whether it's service reviews of your business, location reviews of your stores, product reviews of what you sell, or all three!
Find the profile of the business you want to review. Just below your name, click Write a review . Choose the number of stars for your rating. On the next page, describe your experience and give your review a title. If prompted, add any additional details, such as a reference or order number . Click Submit review.
However, Trustpilot mainly focuses on hosting reviews for B2C companies, as is the case with review sites like Amazon Customer Reviews, TripAdvisor, and Yelp. While some other companies like TrustRadius and GoodFirms host reviews for B2B companies, others don't have such limitations.
Google review platform is free, Trustpilot also offer a free plan (up to 100 review requests a month) Trustpilot has more features and is better at removing malicious reviews. For small and local businesses then Google may be best but in most other cases Trustpilot is our preferred option, plus with 10% off Trustpilot plans it can be a cost ...
Trustpilot is a versatile tool that is utilized by multiple departments across organizations. The marketing team benefits from incorporating customer reviews into various channels, which helps build trust in the brand and highlights recent positive feedback.
Trustpilot gives consumers the opportunity to share their opinion by writing a review about their experience with a business at any time, via our open model. We believe that being an open platform is essential to provide full and holistic feedback to businesses. 1. Consumer writes a review. The review journey starts with a consumer writing ...
"Trustpilot is a customer review management tool that helps businesses engage and build trust with their customers. It gives brands the ability" vikash deo reviewed CaratLane
Real reviews by real people. Everyone can have a voice on Trustpilot. Anyone who's had a genuine experience is welcome to write a review, good or bad. All reviews are treated equally—and we don't allow companies to remove a review just because they don't like it. How Trustpilot works.
Trustpilot also allows many fake reviews that are paid for by companies! Trustpilot is NOT to be trusted! They are a scam! Read 75 More Customer Reviews. Local BBB. BBB Serving Metropolitan New York.
Trustpilot is a customer review management tool that helps businesses engage and build trust with their customers. It gives brands the ability to provide an all around better experience, increasing LTV, conversion rates & ROI. Easily collect, manage & display reviews to stand out in Search where it matters most.
Trustpilot is an open review platform, so people can write organic reviews without a business asking them to. These are written without using our supported invitation methods. Reviews by invitation. You might have got an email from a business asking you to review them on Trustpilot. All businesses, regardless of whether they use our free or ...
Trustpilot is an open, online review platform where any consumer with a buying or service experience can review any company and any company can invite and respond to reviews for free. We allow ...
1. Use reviews with other sources and never replace common sense. If a company's reviews are all five star, with absolutely no negatives, question whether they can get it right every single time. 2. Look at the number of reviews a company has and their recency to make sure you harness the wisdom of the crowd and not just a select group. 3.
Tips for staying within the rules. You can write a review on Trustpilot if you've had a genuine experience within the past 12 months. If you received a receipt or other documentation that shows you had an experience, hang onto it in case there's a question about your review. Reviews should be about your own experience. Play nice!
A business's TrustScore is located at the top of their business profile page on Trustpilot. Asking for reviews can lead to a higher TrustScore and star rating. Overall, businesses that regularly invite their customers to write reviews tend to have a higher TrustScore than businesses that don't. Actively collecting feedback can encourage ...