21+ Cover Letter Examples in 2024 [For All Professions]

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No matter where you are in your career, or what job you’re applying for, submitting a cover letter with your resume is a must . 

Done right, a cover letter will effectively complement your resume and explain to the hiring manager in more detail why you’re the right person for the job.

Writing a cover letter, however, is easier said than done. 

You have to effectively demonstrate that you’ll be able to perform the responsibilities listed in the job description and that you’d be a better fit for the company compared to other candidates. 

And unless you’re a professional writer, this can be a very hard task.

Fortunately, we created these cover letter examples to inspire you and help you get started with your own cover letter!

Let’s dive in!

21 Cover Letter Examples 

#1. career change cover letter example .

cover letter example for career change

Here’s what this cover letter does right:

  • Has an ideal length. This cover letter includes all the relevant information for the hiring manager without getting into too much detail.
  • Relevant introduction. The candidate explains that they’re changing careers and why they want to work in this new field from the get-go.
  • Explains their related experience. The candidate explains how their previous experience in retail sales can help them succeed in PR.

Check out our guide video guide to learn how to write a Cover Letter that gets you HIRED!

#2. Recent Graduate Cover Letter Example 

cover letter example for a recent graduate

  • Personally greets the hiring manager. The candidate has taken the time to find the hiring manager’s name and address them by it, which makes the opening of the cover letter much more personal.
  • Wraps up with a call to action. The candidate wraps up the cover letter by suggesting a meeting with the hiring manager, which makes them more memorable.
  • Explains why the candidate is the right person for the internship. In this cover letter for an internship , the candidate explains how they’ve previously interned in a different firm, which gives them the experience to succeed in this role.

Have you just graduated from college? Make sure to check out our guide on writing an entry-level cover letter from start to finish! 

#3. Middle Management Cover Letter Example

Cover Letter Example for Middle Management

  • Use of bullet points. The candidate presents the information in a concise and reader-friendly way, making it easy for the hiring manager to find their key achievements. 
  • Formal closing. The candidate has used a formal and polite tone to conclude their cover letter, which combined with a call to action makes them look professional and passionate about getting the job. 
  • Explains how the company would benefit from hiring them. The candidate outlines exactly what they could do for the company, which not only highlights their skills but also shows they’ve done their research on the company’s needs. 

#4. Business Manager Cover Letter Example

cover letter example for business manager

  • Detailed header. In addition to the must-have contact details, this candidate has also included their professional Twitter and LinkedIn profiles, making it easy for the hiring manager to look more closely into their career. 
  • Concise and to the point. This candidate has used short paragraphs and bullet points to make the cover letter easy to skim through. 
  • Wraps up with a call to action. By letting the hiring manager know they’ll be contacting them soon, they’re more likely to make an impression.

Check out this article for a complete writing guide and an inspiring business manager resume sample. 

#5. Ph.D. Cover Letter Example

cover letter example for phd

Here’s what this cover letter does right: 

  • Attention-grabbing introduction. In the opening paragraph, this candidate explains why they’re passionate about pursuing a Ph.D. in great detail. 
  • Explains the candidate’s qualifications in detail. The candidate builds on their passion by explaining how they’re also qualified for the degree because of their education history and academic achievements. 

#6. Senior Executive Cover Letter Example

cover letter example for senior executive

  • Professional and minimalistic template. This senior executive has used a professional but minimalistic template that lets their work experience do the talking. 
  • Achievement-oriented opening paragraph. Right from the get-go, this candidate explains what makes them so good at their job, effectively grabbing the hiring manager’s attention.  
  • Wraps up with a call to action. By suggesting to have a meeting and discussing how they can help the company meet its goals, the candidate stands more chance to make a positive lasting impression. 

#7. Architect Cover Letter Example 

Cover Letter Example

  • Modern resume template. This architect has picked a template that perfectly matches his industry, as it is professional and modern at the same time. 
  • A personal greeting to the HR. They address the hiring manager by their first name, which helps make a better first impression. 
  • Measurable achievements. By quantifying their achievements, the candidate proves their achievements instead of just claiming them.

Struggling with your architect resume ? Check out our full guide!

#8. Business Analyst Cover Letter Example 

cover letter examples

  • Detailed contact information. The candidate has listed both their LinkedIn and Twitter profiles, providing the HR manager an opportunity to learn more about the candidate.  
  • Mentions what the candidate can do for the company. This cover letter doesn’t just explain why the job would be great for the candidate, but also how the candidate would benefit the company. Win-win, right? 
  • Error-free and reader-friendly. It’s super important for the cover letter to have no spelling or grammatical errors and be reader-friendly. This candidate made sure they did both.

Need a resume alongside your cover letter? Check out our guide on how to write a business analyst resume . 

#9. Consultant Cover Letter Example 

best cover letter example

  • Professional cover letter template. Being an experienced consultant, this candidate has picked a professional template that doesn’t steal the spotlight from their achievements. 
  • Experience and achievement-oriented. The candidate has effectively elaborated on their top achievements relevant to the job. 
  • Highlights the candidate’s passion. To show they want the job, this candidate has also explained how passionate they are about their profession.

For more advice on landing a job as a consultant, check out our guide to writing a consultant resume .

#10. Digital Marketing Cover Letter Example

Cover Letter Example for Digital Marketing

  • Creative cover letter template. This digital marketer highlights their originality by picking a creative cover letter template. 
  • Lists the candidate’s awards. The candidate has taken advantage of the cover letter to list their most noteworthy awards in the industry. 
  • Concludes with a call to action. As they used a call to action to conclude their cover letter, the HR manager will be more likely to remember them.

Want to take your digital marketing resume to the next level? Check out our guide!

#11. Graphic Designer Cover Letter Example 

Cover Letter Example for Graphic Designer

  • Detailed contact information. The candidate has included additional contact information such as their website link, as well as their LinkedIn and Twitter profiles.  
  • Ideal length. This cover letter is concise, which means that the HR manager is more likely to read it from start to finish.  
  • Draws attention to the candidate’s strong points. Although this candidate is a recent college graduate, they’ve managed to effectively show that they have enough knowledge and experience to do the job right.

Read this guide to write a graphic designer resume that’s just as good as your cover letter!

#12. Administrative Assistant Cover Letter Example

Cover Letter Example for Administrative Assistant

  • Minimalistic cover letter template. The candidate picked a well-designed but minimalistic template for their cover letter. 
  • Focused on skills and achievements. This cover letter is packed with the candidate’s skills and achievements, proving he can be an excellent employee. 
  • Formal closing. Politeness can go a long way and the candidate has used this to their advantage to make an impression. 

Our article on how to write an administrative assistant resume can help you take your job application to the next level.

#13. Front Desk Cover Letter Example

Cover Letter Example for Front Desk

  • Modern cover letter template. This template incorporates memorable colors and clear lines, which make the cover letter very visually appealing. 
  • Attention-grabbing introduction. Using an attention-grabbing intro, the candidate is more likely to make an impression. 
  • Calls the HR to action. By including a call to action, the candidate is reminding the HR of their immediate availability. 

#14. Human Resources Cover Letter Example

Cover Letter Example for Human Resources

  • It is concise and to the point. The candidate doesn’t dwell on unimportant details the HR won’t be interested in. 
  • Uses a traditional cover letter template. The cover letter design is more on the conventional side, which fits the industry better. 
  • Highlights the candidate’s strong points. The candidate has rich work experience and they use the cover letter to elaborate on it. 

This HR resume guide can help you get your resume just right.

#15. Sales Agent Cover Letter Example 

Cover Letter Example  for Sales Agent

  • Attention-grabbing cover letter template. As a salesperson, this candidate knows how important first impressions are, so they’ve picked a catchy cover letter template. 
  • Has an ideal length. At the same time, they’ve also made sure to keep their cover letter at just the right length. 
  • Lists the candidate’s career highlights. The candidate has made perfect use of the space by mentioning their most impressive professional achievements. 

Check out this sales agent resume guide to create an attention-grabbing sales resume .

#16. Receptionist Cover Letter Example

Cover Letter Example for Receptionist

  • Modern but minimalistic cover letter template. The template’s design hints the candidate is creative but professional at the same time. 
  • Uses a catchy introduction. The candidate has used an attention-grabbing opening paragraph to catch HR’s attention. 
  • Concludes the cover letter formally. The candidate proves that they’re polite and well-spoken, a quality very much important for the role they’re applying for. 

Take your receptionist resume to the next level with this receptionist resume guide .

#17. Information Technology Cover Letter Example

Cover Letter Example for Information Technology

  • Mentions measurable achievements. Numbers make an impact, which is why this candidate has included measurable achievements. 
  • Lists both soft and hard skills. The candidate has mentioned a great mix of soft and hard skills, showing how well-rounded they are. 
  • Contains relevant contact information. The candidate’s GitHub, website name, LinkedIn, and Twitter profiles are all great additions to the resume. 

Looking for tips to help you write a great IT resume ? Check out our guide!

#18. Real Estate Cover Letter Example

Cover Letter Example for Real Estate Agent

  • Ideal length. Short and to the point, this cover letter is bound to get noticed by the HR manager. 
  • Wraps up with a call to action. This candidate reinforces the HR to call them back through a final call to action. 
  • Mentions the right skills. On top of their sales accomplishments, the candidate touch upon important soft skills such as customer service and communication . 

This real estate resume guide will help you take your resume from good to great.

#19. Teacher Cover Letter Example

Cover Letter Example for Teacher

  • Mentions relevant contact information details. This candidate has included optional (but relevant) contact information details, such as their LinkedIn, Quora, and Medium profiles. 
  • Achievement-oriented. The candidate has elaborated on their achievements in more detail throughout their cover letter. 
  • Highlights the candidate’s passion. For some jobs, being passionate is much more important than for others. Teaching is one of these jobs, which is why this candidate explains their passion for the job. 

Our guide on how to write a teacher resume has all the tips you need to land the job.

#20. Project Manager Cover Letter Example

Cover Letter Example for Project Manager

  • Leverages a catchy introduction. Through a catchy introductory paragraph, this candidate is sure to grab the HR’s attention and get them to read the rest of their cover letter.
  • Lists measurable accomplishments. This candidate explains exactly what they’ve achieved using numbers and hard data. 
  • Personally greets the HR. A personal greeting sounds much better than “Dear Sir/Madam,” and the candidate knows this. 

This guide on how to write a project manager resume can help you perfect your appication.

#21. Paralegal Cover Letter Example

Cover Letter Example for Paralegal

  • Minimalistic cover letter template. This cover letter design looks good but doesn’t steal the show from the candidate’s abilities. 
  • Mentions the candidate’s academic achievements and extracurricular activities. Although the candidate is a recent graduate, they’ve used the cover letter to explain they have enough skills and achievements to do the job. 
  • Lists measurable achievements. The candidate proves they did well in their internship by mentioning quantifiable achievements. 

Check out this paralegal resume guide to perfect yours.

What is a Cover Letter? 

A cover letter is a one-page document that you submit as part of your job application, alongside your resume . 

Its purpose is to introduce you and briefly summarize your professional background. On average, your cover letter should be from 250 to 400 words long .

A good cover letter can give the hiring manager more insight into what makes you a good candidate and help them make up their mind about whether they should invite you for an interview. A bad cover letter, though, will get ignored (at best) and lose you the job (at worst).

So, to make sure this doesn’t happen, it’s essential to know how to write a convincing cover letter.

The first thing to remember is that a cover letter is a supplement to your resume, not a replacement. Meaning, you shouldn’t just repeat whatever is mentioned in your resume and call it a day. 

Optimally, you should use your cover letter to shed more light on your skills and qualifications, as well as explain anything you didn’t have space for in your resume (e.g. a career gap or why you’re changing careers).

If you’re writing a cover letter for the first time, though, putting all this together might seem pretty tough. 

Fortunately, you can follow our tried-and-tested format to make the experience much easier:

  • Header - Input your contact information.
  • Greeting the hiring manager - Open the cover letter with a “Dear Sir or Madam,” or use the hiring manager’s name if you know what that is.
  • Opening paragraph - Grab the hiring manager’s attention by getting straight to the point. Mention what your professional experiences are, and what role you’re applying for.
  • The second paragraph - Explain why you’re the perfect candidate for the job. Mention your top 2-3 achievements, your top skills, why you want to work in that specific industry, and whatever else is relevant.
  • The third paragraph - End your cover letter with a call to action. E.g. “I would love to meet personally and discuss how I can help Company X.”
  • Formal closing - Something like this: “Thank you for your consideration. Best, John Doe.”

Here’s what this looks like in practice:

cover letter structure

9 Tips to Write a Cover Letter (the Right Way)

Now that we've covered the basics, let's talk about cover letter tips . Below, we'll give you all the knowledge you need to take your cover letter from "OK" to "great."

#1. Pick the right template

A good cover letter is all about leaving the right first impression.

And what’s a better way to leave a good impression than through a professional, well-formatted, and visual template?

You can simply pick one of our tried-and-tested cover letter templates and you’ll be all set!

cover letter examples templates

#2. Add your contact details on the header

The best way to start your cover letter is through a header. 

Here’s what you want to include there:

  • Phone Number
  • Name of the hiring manager / their professional title
  • Name of the company you’re applying to

Optionally, you can also include the following:

  • Social Media Profiles - Any type of profile that’s relevant to your field. Social Profiles on websites like LinkedIn, GitHub (for developers), Medium (for writers), etc.
  • Personal Website - If you have a personal website that somehow adds value to your application, you can mention it. Let’s say you’re a professional writer. In that case, you’d want to link to your content portfolio site or blog.

#3. Greet the hiring manager the right way

Once you’ve listed all your relevant contact information, it’s time to address the hiring manager reading your cover letter. 

A good practice here is to find the hiring manager’s name and address them directly instead of using the traditional “dear sir or madam.” This shows that you’re really invested in the company and that you took your time to do some research about the job.

So, how can you find out the hiring manager’s name?

One way to do this is by looking up the head of the company’s relevant department on LinkedIn. Let’s say you’re applying for the position of Communication Specialist at Novoresume. The hiring manager is probably the Head of Communications or the Chief Communications Office.

Or let’s say you’re applying for the position of server at a restaurant. In that case, you’d be looking to find out who the restaurant manager is.

If this doesn’t work, you can also check out the “Team” page on the company website; there’s a good chance you’ll at least find the right person there.

If you still can’t find out the hiring manager’s name, here are several other greetings you can use:

  • Dear [Department] Hiring Manager
  • Dear Hiring Manager
  • To whom it may concern
  • Dear [Department] Team

#4. Create an attention-grabbing introduction

Recruiters get hundreds, sometimes even thousands, of applications. Chances are, they’re not going to be reading every single cover letter end-to-end.

So, it’s essential to catch their attention from the very first paragraph.

The problem with most cover letter opening paragraphs, though, is that they’re usually extremely generic, often looking something like this: 

Hey, my name is Jonathan and I’d like to work as a Sales Manager at XYZ Inc. I’ve worked as a sales manager at MadeUpCompany Inc. for 5+ years, so I believe that I’d be a good fit for the position.

As you can probably tell, this opening paragraph doesn’t tell the hiring manager anything other than that you’ve worked the job before - and that’s not really helpful in setting you apart from other candidates. 

What you want to do, instead, is start off with 2-3 of your top achievements to really grab the reader’s attention. Preferably, the achievements should be as relevant as possible to the position. 

For example:

My name’s Michael and I’d like to help XYZ Inc. hit and exceed its sales goals as a Sales Manager. I’ve worked with Company X, a fin-tech company, for 3+ years. As a Sales Representative, I generated an average of $30,000+ in sales per month (beating the KPIs by around 40%). I believe that my previous industry experience, as well as my excellence in sales, makes me the right candidate for the role of X at Company Y.

The second example shows how the candidate is a top performer. The first just shows that they’ve worked a sales job before.

Which one are YOU more likely to invite for an interview?

#5. Show you’re the perfect person for the job

One great thing about cover letters is that they allow you to expand more on the top achievements from your resume and really show the hiring manager that you’re the right person for the job. 

A good way to do that is to first read the job ad and really understand what skills/experiences are required, and then to ensure that your cover letter touches upon the said skills or experiences.

In my previous role as a Facebook Marketing Expert at XYZ Inc. I handled customer acquisition through ads, managing a monthly Facebook ad budget of $20,000+. As the sole digital marketer at the company, I managed the ad creation and management process end-to-end. This means I created the ad copy and images, as well as picked the targeting, ran optimization trials, and so on.

Other than Facebook advertising, I’ve also delved into other online PPC channels, including:

  • Google Search

#6. Explain why you’re a great company fit

The HR manager doesn’t only look at whether you’ll be good at the job or not. They’re looking for someone that’s also a good fit for the company culture.

After all, employees that don’t fit in are bound to quit, sooner or later. This ends up costing the company a ton of money, up to 50% of the employee’s annual salary . 

To convince the hiring manager that you’re a great company fit, do some research on the company and find out what it is you like about them, or about working there. You want to know things like:

  • What’s the company’s business model?
  • What’s the company's product or service? Have you used it?
  • What’s the culture like? Will someone micro-manage your work, or will you have autonomy on how you get things done?

Then, turn your top reasons for liking to work there into text and add them to your cover letter! 

#7. Wrap up with a call to action

To make the end of your cover letter as memorable as possible, you want to:

  • Wrap up any points you couldn't in the previous paragraphs. Mention anything you’ve left out that you think could help the hiring manager make up your mind.
  • Thank the hiring manager for their time. After all, it never hurts to be polite. 
  • Finish the cover letter with a call to action. A call to action is a great way to make your cover letter ending as memorable as possible. 

#8. Write a formal closing

Once you’re done with the final paragraph, all you have to do is write down a formal “goodbye” and you’re good to go.

Feel free to use one of the most popular conclusions in a cover letter:

  • Best Regards,
  • Kind Regards,

#9. Proofread your cover letter

Last but not least, make sure to always proofread each and every document that you’ll be including in your job application - cover letter included. 

The last thing you want is to be claiming you’re a great candidate for the job with a cover letter full of typos! 

For an even more comprehensive guide on how to write an impactful cover letter , check out our article ! 

Cover Letter Writing Checklist 

Cover Letter Writing Checklist

Frequently Asked Questions

Do you still have some questions about cover letters? Check out the answers below:

1. How do I write a simple cover letter? 

To write a cover letter that’s simple but also professional, make sure to include a header with your personal information, a formal greeting to the hiring manager, an attention-grabbing opening paragraph, a second paragraph explaining why you’re a good candidate for the job, and a formal closing (preferably with a call to action). 

2. What are the 3 parts of a cover letter? 

The three parts of a cover letter are: 

  • The introduction , namely the header, the greeting to the hiring manager, and the opening paragraph. 
  • The sales pitch is usually the body of the cover letter. 
  • The conclusion involves a formal closing and a signature line.

3. What makes a great cover letter?

A great cover letter should be personalized for each job you’re applying for, instead of being overly generic. It’s also preferable to address the hiring manager by their name and not use the overly-used “Dear Sir/Madam.”

To make a great first impression, you should mention 1-2 of your top achievements in your opening paragraph - the more job-specific they are, the better. Also, don’t stop at showing the hiring manager why you’re a great candidate for the job. Make sure to also talk about how you’re a good culture fit for the company.

Last but not least, wrap up your closing paragraph with a call to action to give the hiring manager a little extra something to remember you by. 

4. When is a cover letter necessary?

Unless the job ad specifically states otherwise, you should always include a cover letter with your job application .

Even if the hiring manager doesn’t read it, you will look more professional simply by including one.

And that’s a wrap! We hope our cover letter examples and writing tips will inspire you to write a cover letter that will land you your next job.

If you’re looking for more invaluable career advice and articles, make sure to check out our career blog , or any of these related articles: 

  • How to Write a Resume
  • Cover Letter Mistakes to Avoid at All Costs
  • Cover Letter Format (w/ Examples & Free Templates)

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How to write a cover letter.

A cover letter introduces you to an employer and asks them to think about your application. 

It’s a short letter, usually 3 to 5 paragraphs long.

When to include a cover letter

You should always include a cover letter when you apply for a job using a CV. 

You can write it as an email if you’re applying online or print a copy to go with a paper application.

When writing a cover letter, let the employer know you’re keen by showing that you’ve researched the company. Learn more about what they do through:

  • their website
  • recent news articles
  • talking to people you know who work there

Send it to the right person

It's important to try to address your cover letter to someone by name. Check you have the details of the person you need to send it to. 

You'll need their name and preferred title. For example, ‘Dr’, ‘Mr’, ‘Mrs’, ‘Ms’, and their job title. You should also make sure you have the right company name and address, including postcode.

If you do not know their name

If the job advert does not include a name you can check the company website. Try to find details of the head of the department, head of human resources or a recruitment manager.

If you still cannot find a name, you can start your letter with ‘Dear Sir or Madam’.

Introduction

Introduce yourself and explain how you found the advertised job. You can mention the job title, and reference number if there is one. 

If you’re asking about any job openings and not applying to a vacancy, tell them what sort of job you’re looking for. Let the employer see how keen you are to work for them.

Show you're right for the job

Highlight the skills and experience you have that match what the employer is looking for. 

Convince them that you're enthusiastic about working for them. Let them know you share their work values, culture and style.

Give extra information

If you have gaps in your employment history, you could talk about the skills you gained while you were out of work.

If you’ve mentioned on your CV that you have a disability, you might want to talk more about this in your cover letter. Organisations like Disability UK can give you advice on how to do this. You do not have to mention your disability at this stage if you prefer not to.

You can get more help with specialist advice on finding work if you have a disability.

Ending your cover letter

Thank the employer for considering your application. Let them know that they can get more details from your CV, and tell them you're looking forward to hearing from them.

Let them know how they can best contact you. Make sure your contact details are correct on both your cover letter and CV.

Yours sincerely or yours faithfully

If you know the name of the person you’re writing to, you should end the letter with ‘Yours sincerely’.

If you’ve addressed the letter ‘Dear Sir or Madam’, you should end the letter with ‘Yours faithfully’.

Tips for writing a cover letter

When writing your cover letter, remember to:

  • write a new one for every job you apply for and make sure it’s tailored to the company and the specific role
  • use the same font and size as you do for your CV, so it looks consistent
  • make sure the company name and recruiter’s details are correct
  • use the right language and tone: keep it professional and match the keywords used by the employer in their job advert
  • show you’ve done your research into the job and the company
  • highlight your most relevant skills and experience to stand out from other applicants
  • back up any statements you make with facts and use the STAR method
  • double check spelling and grammar before you send it
  • keep a copy of your cover letter as they may ask you about it in an interview

Related content

How to write a CV

Completing application forms

Interview tips

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The Cut

How to Write a Cover Letter That Will Get You a Job

I ’ve read thousands, maybe tens of thousands, of cover letters in my career. If you’re thinking that sounds like really boring reading, you’re right. What I can tell you from enduring that experience is that most cover letters are terrible — and not only that, but squandered opportunities. When a cover letter is done well, it can significantly increase your chances of getting an interview, but the vast majority fail that test.

So let’s talk about how to do cover letters right.

First, understand the point of a cover letter.

The whole idea of a cover letter is that it can help the employer see you as more than just your résumé. Managers generally aren’t hiring based solely on your work history; your experience is crucial, yes, but they’re also looking for someone who will be easy to work with, shows good judgment, communicates well, possesses strong critical thinking skills and a drive to get things done, complements their current team, and all the other things you yourself probably want from your co-workers. It’s tough to learn much about those things from job history alone, and that’s where your cover letter comes in.

Because of that …

Whatever you do, don’t just summarize your résumé.

The No. 1 mistake people make with cover letters is that they simply use them to summarize their résumé. This makes no sense — hiring managers don’t need a summary of your résumé! It’s on the very next page! They’re about to see it as soon as they scroll down. And if you think about it, your entire application is only a few pages (in most cases, a one- or two-page résumé and a one-page cover letter) — why would you squander one of those pages by repeating the content of the others? And yet, probably 95 percent of the cover letters I see don’t add anything new beyond the résumé itself (and that’s a conservative estimate).

Instead, your cover letter should go beyond your work history to talk about things that make you especially well-suited for the job. For example, if you’re applying for an assistant job that requires being highly organized and you neurotically track your household finances in a detailed, color-coded spreadsheet, most hiring managers would love to know that because it says something about the kind of attention to detail you’d bring to the job. That’s not something you could put on your résumé, but it can go in your cover letter.

Or maybe your last boss told you that you were the most accurate data processor she’d ever seen, or came to rely on you as her go-to person whenever a lightning-fast rewrite was needed. Maybe your co-workers called you “the client whisperer” because of your skill in calming upset clients. Maybe you’re regularly sought out by more senior staff to help problem-solve, or you find immense satisfaction in bringing order to chaos. Those sorts of details illustrate what you bring to the job in a different way than your résumé does, and they belong in your cover letter.

If you’re still stumped, pretend you’re writing an email to a friend about why you’d be great at the job. You probably wouldn’t do that by stiffly reciting your work history, right? You’d talk about what you’re good at and how you’d approach the work. That’s what you want here.

You don’t need a creative opening line.

If you think you need to open the letter with something creative or catchy, I am here to tell you that you don’t. Just be simple and straightforward:

• “I’m writing to apply for your X position.”

• “I’d love to be considered for your X position.”

• “I’m interested in your X position because …”

• “I’m excited to apply for your X position.”

That’s it! Straightforward is fine — better, even, if the alternative is sounding like an aggressive salesperson.

Show, don’t tell.

A lot of cover letters assert that the person who wrote it would excel at the job or announce that the applicant is a skillful engineer or a great communicator or all sorts of other subjective superlatives. That’s wasted space — the hiring manager has no reason to believe it, and so many candidates claim those things about themselves that most managers ignore that sort of self-assessment entirely. So instead of simply declaring that you’re great at X (whatever X is), your letter should demonstrate that. And the way you do that is by describing accomplishments and experiences that illustrate it.

Here’s a concrete example taken from one extraordinarily effective cover-letter makeover that I saw. The candidate had originally written, “I offer exceptional attention to detail, highly developed communication skills, and a talent for managing complex projects with a demonstrated ability to prioritize and multitask.” That’s pretty boring and not especially convincing, right? (This is also exactly how most people’s cover letters read.)

In her revised version, she wrote this instead:

“In addition to being flexible and responsive, I’m also a fanatic for details — particularly when it comes to presentation. One of my recent projects involved coordinating a 200-page grant proposal: I proofed and edited the narratives provided by the division head, formatted spreadsheets, and generally made sure that every line was letter-perfect and that the entire finished product conformed to the specific guidelines of the RFP. (The result? A five-year, $1.5 million grant award.) I believe in applying this same level of attention to detail to tasks as visible as prepping the materials for a top-level meeting and as mundane as making sure the copier never runs out of paper.”

That second version is so much more compelling and interesting — and makes me believe that she really is great with details.

If there’s anything unusual or confusing about your candidacy, address it in the letter.

Your cover letter is your chance to provide context for things that otherwise might seem confusing or less than ideal to a hiring manager. For example, if you’re overqualified for the position but are excited about it anyway, or if you’re a bit underqualified but have reason to think you could excel at the job, address that up front. Or if your background is in a different field but you’re actively working to move into this one, say so, talk about why, and explain how your experience will translate. Or if you’re applying for a job across the country from where you live because you’re hoping to relocate to be closer to your family, let them know that.

If you don’t provide that kind of context, it’s too easy for a hiring manager to decide you’re the wrong fit or applying to everything you see or don’t understand the job description and put you in the “no” pile. A cover letter gives you a chance to say, “No, wait — here’s why this could be a good match.”

Keep the tone warm and conversational.

While there are some industries that prize formal-sounding cover letters — like law — in most fields, yours will stand out if it’s warm and conversational. Aim for the tone you’d use if you were writing to a co-worker whom you liked a lot but didn’t know especially well. It’s okay to show some personality or even use humor; as long as you don’t go overboard, your letter will be stronger for it.

Don’t use a form letter.

You don’t need to write every cover letter completely from scratch, but if you’re not customizing it to each job, you’re doing it wrong. Form letters tend to read like form letters, and they waste the chance to speak to the specifics of what this employer is looking for and what it will take to thrive in this particular job.

If you’re applying for a lot of similar jobs, of course you’ll end up reusing language from one letter to the next. But you shouldn’t have a single cover letter that you wrote once and then use every time you apply; whatever you send should sound like you wrote it with the nuances of this one job in mind.

A good litmus test is this: Could you imagine other applicants for this job sending in the same letter? If so, that’s a sign that you haven’t made it individualized enough to you and are probably leaning too heavily on reciting your work history.

No, you don’t need to hunt down the hiring manager’s name.

If you read much job-search advice, at some point you’ll come across the idea that you need to do Woodward and Bernstein–level research to hunt down the hiring manager’s name in order to open your letter with “Dear Matilda Jones.” You don’t need to do this; no reasonable hiring manager will care. If the name is easily available, by all means, feel free to use it, but otherwise “Dear Hiring Manager” is absolutely fine. Take the hour you just freed up and do something more enjoyable with it.

Keep it under one page.

If your cover letters are longer than a page, you’re writing too much, and you risk annoying hiring managers who are likely sifting through hundreds of applications and don’t have time to read lengthy tomes. On the other hand, if you only write one paragraph, it’s unlikely that you’re making a compelling case for yourself as a candidate — not impossible, but unlikely. For most people, something close to a page is about right.

Don’t agonize over the small details.

What matters most about your cover letter is its content. You should of course ensure that it’s well-written and thoroughly proofread, but many job seekers agonize over elements of the letter that really don’t matter. I get tons of  questions from job seekers  about whether they should attach their cover letter or put it in the body of the email (answer: No one cares, but attaching it makes it easier to share and will preserve your formatting), or what to name the file (again, no one really cares as long as it’s reasonably professional, but when people are dealing with hundreds of files named “resume,” it’s courteous to name it with your full name).

Approaching your cover letter like this can make a huge difference in your job search. It can be the thing that moves your application from the “maybe” pile (or even the “no” pile) to the “yes” pile. Of course, writing cover letters like this will take more time than sending out the same templated letter summarizing your résumé — but 10 personalized, compelling cover letters are likely to get you more  interview invitations  than 50 generic ones will.

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by The Cut; Photos: Getty Images

Crafting an Effective Customer Service Cover Letter: Examples and Tips

Larry Barker

After doing a fair bit of online research, you’ve found a customer service job that meets all your requirements. You’re pretty confident you’re a good fit, your customer support resume is on point, and you’re ready to apply. 

Then, as you fill in the online form, you realize you can add a cover letter. 

You might wonder whether you really need it. After all, skipping this step will save you time and effort. Plus, it’s not mandatory, right? 

The truth is that a cover letter, while it might seem like a demanding last step, will help you stand out over other candidates.

A good cover letter gives you the ability to showcase how your experience and skills relate to the customer service role you’re applying for in a way that a resume might fall short. Since it’s not mandatory, it’s also a great way to separate yourself from other applicants who aren’t willing to do the extra work involved.

The good news is that it doesn’t need to be complicated. Follow these tips and examples to create an attention-grabbing cover letter for your next customer service role that will convince the recruiter you’re definitely worth interviewing.  

Why you need a cover letter for customer service roles

If you have a great customer support resume with relevant skills and experience, that’s the core of your application. It’s the ice cream scoop in your sundae.

But your cover letter is the cherry and sprinkles you put on top — it’s a chance to show your personality and make yourself stand out. 

With a cover letter, you’re doing two crucial things for the recruiter or hiring manager:

You’re showing them you care enough about the job to spend extra time crafting a cover letter.

You’re making it extra easy for them to connect the dots between your skills and experience and the job’s requirements.

Those are both solid arguments for spending time on a cover letter, but there are other reasons, too. 

Customer service is a competitive job market. Many roles — especially in today’s job market — receive hundreds of applicants (or more!). 

Put yourself in a recruiter’s shoes for a moment. When you’re skimming dozens or hundreds of resumes, you’re likely seeing similar things over and over — bullet points of similar experiences, similar roles, and so on. With so much of the same, how do you make a choice? 

When there are two (or twenty) similar candidates, the applications with strong cover letters will stand out. It’s a chance to demonstrate the value you can bring to the company by expanding on the bullets in your resume. Since writing and communication skills are two of the key customer service skills , it’s also a chance to put your abilities on display.

Recommended Reading

How to Hire for Customer Service: A Step-by-Step Guide

How to Hire for Customer Service: A Step-by-Step Guide

What to include in a cover letter for a position in customer service.

OK, you’re going to write a cover letter for your customer service role. Now what do you include in it ? 

Here are a few things that a solid cover letter should contain.

An attention-grabbing introduction

In journalism, a good lead is everything. In his famous book “ On Writing Well ,” editor and writer William Zinsser wrote that, “The most important sentence in any article is the first one. If it doesn’t induce the reader to proceed to the second sentence, your article is dead.”

Replace “article” with “cover letter,” and you’ll understand why your introduction is so important.

Remember, a recruiter or hiring manager might be sifting through hundreds of applications. A strong introduction that grabs their attention can be the difference between being ignored and being asked for an interview. 

A highlight of relevant customer service skills and experience

Highlighting your relevant customer service experience in a personable and engaging way is the number one thing to focus on when writing a cover letter. Your cover letter shouldn’t be a novel, so you need to be brief and carefully choose what to share, but this is how you make your job application come alive.

Let’s use an example. 

Imagine you’re applying for a job where one of the required skills is the “Ability to learn quickly and under pressure.”

Your cover letter is the perfect chance to highlight how you’ve used this skill. For example, you could explain how, in your last role, you successfully learned to use a complex new internal tool and how, after a few weeks, you were helping other colleagues who struggled with the new system.

Brevity is key, but make sure you pick a few required skills to show your relevant experience. If you’ve held unique roles in your past — like the time you trained dolphins at SeaWorld — it’s also a chance to highlight how those unique experiences make you the best possible candidate.

An address to the hiring manager and company

By addressing the company and, if possible, the hiring manager, you’ll show that you took the time to research the company you’re applying to. When many people take a “spray-and-pray” approach to applying for jobs — applying for hundreds of jobs with barely a thought — this is how you demonstrate your genuine interest. 

This doesn’t have to be long — even just including the hiring manager’s name is more than most — but it’s a prime chance to personalize your cover letter. 

Customization of your cover letter for each application

Adapting your cover letter to each job application can bring a big return on your time investment, but it can seem the most demanding.

This doesn’t mean you need to start from scratch every single time. 

Instead, craft a cover letter “template” that works for you and that you can tweak based on the role and job description. For example, if you’re applying for a role focused on phone support, you’ll address your experience with that channel. If the company only offers live chat support, you’ll pull out the phone support snippet and add in something more relevant. Just be sure you change all the relevant information (company name, who it’s addressed to, exact job title or position) on each iteration!

How to Snag (and Succeed at) a Remote Customer Service Job

How to Snag (and Succeed at) a Remote Customer Service Job

Structuring a customer service cover letter that stands out.

A cover letter is like a story about you. Like all good stories, they have an introduction, a body, and a conclusion. 

Introduction: Start by expressing your enthusiasm and interest in the role. What made you excited when you read the job post? Maybe you’re particularly interested in the product or  you’ve followed the company (or used their product!) for years. Perhaps you enjoy writing and managing knowledge bases. 

Your introduction should include: 

Your personal details (name, address, email, phone number).

The hiring manager or recruiter’s details (if possible).

The role you’re applying to.

An opening paragraph.

Main body: The bulk of your cover letter is about highlighting relevant customer service skills and experiences. As we’ve mentioned, you need to connect the job requirements and responsibilities with your previous experience, ideally by providing real-life examples. The main body should contain: 

Experience.

Qualifications.

Don’t write it in bullet points. Write in personable, conversational paragraphs. Imagine it’s your first, super-brief conversation with the hiring manager.

Conclusion: The last section of the cover letter is for you to reiterate your interest and thank the reader for reviewing your application. The conclusion is made of:  

A closing paragraph.

Your signature.

7 Customer Service Resume Examples + Best Practices

7 Customer Service Resume Examples + Best Practices

Tips for writing an effective customer service cover letter.

What are the key elements that make the perfect cover letter? The best practices below are a good place to start: 

Use a tone and style that matches the company: The language, tone, and style you would use when applying for a customer service position at a bank are not the same as if you were applying for a role at a tech startup. Startups tend to be more laid back and informal while banks are traditionally more formal. Be sure to research the company you’re applying to, paying attention to how they communicate. Matching your tone to your audience is an important customer service skill, and this is your chance to show it off. 

Address specific job requirements with real examples: Your cover letter should provide plenty of real-life examples that show how you uniquely meet the requirements from the job description. Don’t overwhelm the reader with details, but make it obvious that your skill set fits what they’re looking for. 

Demonstrate strong communication and interpersonal skills: Your cover letter should prove that you have great communication skills, which is the cornerstone of fantastic customer service. Don’t forget that the way you express yourself says as much (or more) than the specific words you use.

Be clear and concise in your writing: Use language that’s easy to understand. This isn’t the time to use fancy words or attempt to be too clever. Prioritize clarity and aim to highlight your relevance in as few words as necessary.

How to write a customer service cover letter with no prior support experience  

What if you’re a total newcomer to the customer support industry and have no experience at all? Or perhaps you have support experience but want to break into the SaaS customer support industry ?

First, don’t be discouraged! Key customer service skills like empathy, adaptability, clear communication, and patience are transferable. They’re skills you develop in other fields — as a barista, teacher, salesperson, and even as a parent or caregiver — or through activities like volunteering or athletics.

If you have no experience in customer support, your cover letter is even more critical. Without it, your resume might not be enough to showcase those skills and how they’ll apply to the role you’re applying to. 

On top of that, your cover letter is a great place to express your eagerness to learn and your customer-focused attitude.

Customer Support Job Description: Examples and Best Practices

Customer Support Job Description: Examples and Best Practices

Customer service cover letter examples.

Writing your first cover letter can feel daunting. Below are some examples based on experience level that might spark your creative juices. 

#1: Entry-level customer service representative

Hampton, VA 23666

(343) 222-5555

[email protected]

March 10, 2024

Healthcare Inc.

Role: Customer Service Representative 

Dear Jessica Smith,

I’m interested in applying for the Customer Service Representative role at Healthcare Inc. As a former barista at a large coffee shop, I made sure customers felt consistently cared for, turning visitors into regulars. Because of my customer service skills and friendly attitude, I was promoted within six months. 

In my current position, I’ve become an expert in various aspects of customer service, like using clear communication, being attentive to detail, and having a problem-solving mindset. In the job description, you mentioned that you're looking for a candidate who learns quickly. While working at my current position, I had to learn a new cash management system, and within a few days, I was training others.

My colleagues (and customers!) would say I'm friendly, patient, and hardworking. I'm always trying to get better at what I do, picking up new things on the job and ensuring customers have a great experience. My passion for delivering a consistently great customer experience encouraged me to apply for this role at Healthcare Inc.

I understand how important it is to boost a company's mission through every customer interaction to create long-lasting loyalty. That's precisely the approach I'm excited to bring to Healthcare Inc., and it’s why I'm eager to grow with your team and work as a Customer Service Representative. 

I look forward to discussing my experience with you. Please don’t hesitate to reach out if you need additional information. 

Thank you for your consideration.

Best regards,

#2: Customer service representative

Role: Customer Service Representative

I recently came across the Customer Service Representative position at Healthcare Inc. in one of my favorite customer support communities. I’m excited to express my interest in joining your team!

With two years of experience in customer service, I’m confident in my ability to contribute positively to your organization. 

In my current position at ACME Company, I've honed my communication skills by handling a diverse range of customer inquiries. Whether through email, phone, or chat support, I consistently prioritize clear and concise communication, resulting in a team-leading customer satisfaction score of 98% over the last two quarters. 

I also see that you’re looking for someone who can build customer relationships. I take pride in developing rapport with clients at ACME Company, resulting in a 10% increase in repeat customers. By actively listening to their needs and providing personalized solutions, I've cultivated a positive customer experience that contributes to ongoing loyalty. In fact, sometimes customers ask for me by name. While I try to discourage that, I do love how it signals that they trust me to get the job done. 

Based on the details I've provided, I think it’s clear that I have a genuine passion for customer service. I'm thrilled about the prospect of advancing my career at Healthcare Inc. 

Thank you for considering my application. I’m looking forward to hearing from you about the customer service representative position. 

#3: Customer service manager

Role: Customer Service Manager

I saw your job posting for a Customer Service Manager on the company’s website and immediately had to apply. With four years of experience in customer service, I’m confident in my ability to build and lead a successful support team. 

Here are three key reasons why I believe I’m a strong candidate for this role:

Leadership skills: In my current position at ACME Company, I’ve been entrusted with leading a team of customer service representatives. I successfully implemented new training protocols that resulted in a 15% improvement in customer satisfaction scores within six months.

Problem-solving abilities: I pride myself on resolving customer issues efficiently. For instance, during my time at ACME Company, I encountered a challenging situation where a customer had a complex billing problem. Through asking good questions and collaborating with various departments, I was able to resolve the issue to the customer's satisfaction. I also identified and implemented a process improvement that reduced similar errors by 40%.

Adaptability and continuous improvement: In the fast-paced environment at ACME Company, I actively sought and implemented feedback from both customers and team members about how we could improve. One project I initiated led to a streamlined workflow and a 10% reduction in average handling time.

I am so excited about the opportunity to bring my skills and experience to Healthcare Inc. and to contribute to the achievements of your customer service team. 

Thank you for considering my application. I look forward to hearing from you to learn more about the customer service manager position.

Cover letters are worth the time

Writing a thoughtful, personalized cover letter takes a lot more time than simply filling out a bunch of fields on a job application form, but it’s one of the single best ways to make your application stand out from the crowd, especially when you’re applying for popular roles in the competitive customer service job market. 

By leveraging the tips and tactics shared here, you’ll be able to create a compelling cover letter that increases your likelihood of landing the customer service job you have your eye on — whether it’s your first role or you’re looking to advance your customer service career.

Like what you see? Share with a friend.

Larry barker.

Larry has spent over a decade leading CX teams at tech companies of various sizes. He also currently operates Supported Content , a niche content marketing company that helps CX brands attract and retain customers.

Join 251,101 readers who are obsessed with delivering great customer service.

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COMMENTS

  1. How To Write a Cover Letter (With Examples and Tips)

    The key to writing an effective cover letter is to clearly show how your professional experience fits the needs of the open role and the culture of the hiring company. In this article, we explain how to write a cover letter that makes a great first impression on potential employers.

  2. How to Write a Cover Letter for a Job in 2024

    1. Learn what a good cover letter looks like Before getting started, it helps to know what a cover letter is and what yours should look like. Here's an example to show you how to make a professional cover letter in 2024: Using a pre-written cover letter outline is a great way to speed up the writing process. Download Cover Letter Example

  3. Cover Letter Samples and Templates

    A cover letter should include the following parts: Header Salutation Introduction Body paragraph Closing paragraph Letter ending and signature The following cover letter samples and examples will show you how to write a cover letter for many employment circumstances. Browse cover letters by job title for inspiration.

  4. How To Format a Cover Letter (With Outline and Examples)

    A cover letter usually is three paragraphs long and outlines why you are applying for a specific position, a brief overview of your professional background and what makes you uniquely qualified for the job. While some employers require a cover letter to apply, others make it optional. Read more: What Is a Cover Letter? Image description

  5. How to Write a Cover Letter in 2024 + Examples

    Step #1 - Pick the Right Cover Letter Template Step #2 - Start the Cover Letter with a Header Step #3 - Greet the Hiring Manager Step #4 - Write an Attention-Grabbing Introduction Step #5 - Explain why you're the perfect person for the job Step #6 - Explain why you're a good fit for the company Step #7 - Wrap up with a call to action Step #8 - U...

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  7. How to Write a Cover Letter in 2024 + Pro Tips

    Place your name, city, state, ZIP code, phone number and email address in your cover letter heading. Your email address should be professional like "[email protected]," and not personal like "[email protected]." Include links to your LinkedIn profile or professional online portfolio if you have one.

  8. How to Write a Standout Cover Letter in 2022

    Ah yes, the familiar cycle: You sit down to write a cover letter, open a blank document, check your email, browse cover letter examples, do some chores, watch that cursor blink a few more times, and finally Google something like "how to write a cover letter"—which hopefully brought you here.

  9. How to Write a Cover Letter for Any Job in 2024

    Here's a reminder of how to write a great cover letter in 10 steps: Research the company and the job beforehand. Format the cover letter template according to standards. Ensure your contact info in the header is correct. Address your hiring manager or recruiter personally. Attract their attention in the introduction.

  10. How to Write a Cover Letter for a Job Application

    Be positive and enthusiastic. Give your cover letter for a job a positive, enthusiastic tone. Use future tense to show how you will use your skills and experience to benefit the company you're applying to and show how keen you are to take on a new role and new challenges. If you are lacking experience in some areas, don't highlight it.

  11. How to Write A Cover Letter in 2022 (6 Tips

    No templates. No pre-written nonsense. The format of your cover letter should also match the company and the industry you're applying to. There is no "official format" for your cover letter or the information you include in it, but your cover letter should be visually organized, and orderly in its presentation of information.

  12. 21+ Cover Letter Examples in 2024 [For All Professions]

    Content Top ↑ 21 Cover Letter Examples #1. Career Change Cover Letter Example #2. Recent Graduate Cover Letter Example #3. Middle Management Cover Letter Example #4. Business Manager Cover Letter Example #5. Ph.D. Cover Letter Example #6. Senior Executive Cover Letter Example #7. Architect Cover Letter Example #8.

  13. What to Include in a Cover Letter (& What to Leave Out)

    A great cover letter consists of the following components: 1. Your name and contact information in a header. The hiring manager needs to have your contact information. Without these details, they have no way of inviting you for an interview. The most eye-catching way of adding your contact information to your cover letter is by creating a large ...

  14. How to write the perfect cover letter (With examples)

    1. Begin by introducing yourself To start your cover letter, introduce yourself. This means including your full name, your specific interest in the position and the reasons you've chosen to apply. If you got a referral to the job from another party, ensure to mention this in the first paragraph. 2. Mention your skills and qualifications

  15. How to write a cover letter in 5 steps

    2. Use an appropriate greeting. If you know the name of the hiring manager for this job, begin your cover letter by addressing them directly (Example: Dear Jane). When writing your CV, it's important to avoid weak and passive verbs, stay away from business jargon or clichés, and watch out for tired words and phrases.

  16. 200+ Professional Cover Letter Examples for Job Seekers

    Salutation Dear [Hiring Manager's Name], Opening Paragraph (Introduction) Your cover letter opening should contain a self-introduction. Write about who you are, where your expertise lies, where you found the job posting, and why you want to apply for the job. Body Paragraphs

  17. How to Write a Cover Letter (Template and Example)

    The following steps can help you prepare the best cover letter: 1. Establish formatting. Following a few guidelines can help you write an effective cover letter. It's common for a cover letter to use left-aligned paragraphs with equal breaks between them and double spacing between the paragraphs.

  18. How To Write the Perfect Cover Letter (With Template and Example)

    Include the name of the person to whom you are writing as well as the company name and address just above the salutation. In the salutation, greet the hiring manager by name. If you don't know the name of the person, consider greeting the hiring department or the department with which you would be working if hired. 3.

  19. How to Write a Cover Letter (With Tips)

    1. Note the date. Document the date you are sending the letter. The date line is usually in between your address and the address to which you are sending the letter. 2. Include your name and address. It is standard practice to begin with your name and address at the top of your cover letter.

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    Careers advice Cover letters How to write a cover letter A cover letter introduces you to an employer and asks them to think about your application. It's a short letter, usually 3...

  21. How to write a cover letter

    Mention the job you're applying for and your interest in it. Give a snapshot of the relevant skills, experience and qualifications you have that relate to the job. Think about the key two or three points in your resume and explaining these in a way that links them to why you'd be great for the role.

  22. How to Write a Cover Letter That Will Get You a Job

    Of course, writing cover letters like this will take more time than sending out the same templated letter summarizing your résumé — but 10 personalized, compelling cover letters are likely to ...

  23. Crafting an Effective Customer Service Cover Letter: Examples and Tips

    Writing a thoughtful, personalized cover letter takes a lot more time than simply filling out a bunch of fields on a job application form, but it's one of the single best ways to make your application stand out from the crowd, especially when you're applying for popular roles in the competitive customer service job market.

  24. Nursing Cover Letter Examples and Templates for 2024

    When writing your nursing cover letter, focus on how you can support patients' health and recovery at the hospital or facility that posted the job.Also, emphasize your related skills like problem-solving, family relations, or medication administration.. This guide will help you write a cover letter that gets you interviews for your next job in nursing.

  25. The 10 Best Cover Letter Examples of 2023

    The best cover letters always have examples and hard numbers that prove the applicant can produce results. 9. The creative cover letter. A colorful, creative letter like this is sure to stand out from the pile of traditional black and white cover letters that hiring managers see every day:

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    Tailor Your Cover Letter. When writing any cover letter, whether it be for an internship or a full-time job, it's important to tailor the letter for the specific position you're applying for. If the hiring manager gets the impression that you're sending the same generic, cut and paste cover letter to every internship you apply for, they ...

  27. What Is a Cover Letter? (And What To Include in One)

    1. Application cover letter This is the most common type of cover letter that candidates use to apply for a job. This traditional style includes details about your professional experience that are relevant to the requirements of the job post.