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Feb 21, 2022

How to write a sales pitch email with 7 samples

Want to learn how to write a sales pitch email? This guide on writing sales pitch emails covers techniques, templates, and examples that will help you write your best sales pitch email ever.

Lawrie Jones

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A well-written and targeted sales pitch can help close new customers, grow your business, and power your way to increased profits. Cold-emailing is a core part of any sales process, but cutting and pasting a sales pitch email template won't increase your chances of success.

The best sales pitches are personal, practical, and don't overlook the importance of emotions. Writing a sales pitch email involves a combination of psychology, art, science, and experience. The best bit? We can help you to learn all about how to do it.

This in-depth guide breaks down how to write a sales pitch email using the latest industry insights. To help you get started, we provide seven sales pitch email examples illustrating seven sales funnel strategies and sales pitch email techniques. Let's get into it!

Psssst here's a little known secret: you can supercharge your sales pitches with the help of Flowrite's sales pitch email template, like this:

What is a sales pitch?

A sales pitch email is a short presentation of the critical points of your service, product , or solution that's targeted to a client. An effective sales pitch is short, sweet, professional, and personalized, giving the reader everything they need to know to make a purchase or persuade them to arrange a meeting.

One popular sales pitch definition is calling it your "elevator pitch by email", which captures the essence of how; but misses the sales pitch meaning. 

An effective elevator pitch captures your market proposition; the best sales emails solve a customers' problem.

This guide isn't about writing an elevator pitch or sales pitch; you'll have to do that yourself. However, we can help you pack your proposition into a clear and compelling email.

How to make a good sales pitch

Given how many emails go ignored in our inboxes every day, the best sales pitch is the one that gets read.

Building on that, your sales pitch email is about creating a connection with a customer. You're operating at the awareness and consideration levels of the sales funnel, so don't try too hard.  

So, what makes a good sales pitch?

Put simply, you have to grab their attention and create interest before hitting them with the hard sell and solution.

According to the experts, a successful sales pitch has three elements:

• Start with the problem.  Don't start with the solution; begin with the problem. They may not be aware of the problem, so outline it first to create interest.
• Tailor the start of the pitch to their vertical.  A generic pitch is pointless. Make sure your pitch is targeted toward the business you're contacting. You'll need to do some research to unlock this information.
• Offer stakes.  What happens if they don't solve the problem? What are the benefits of buying your product or service? 

These fundamentals are at the heart of a successful sales pitch and are put into practice below. But first, let's look at some of the most popular techniques for writing sales pitches.

Sales pitch techniques

Successful sales pitch emails are used to attract customers and increase sales. They quickly tap into something within the reader, hitting a pain point, piquing their interest, or referencing past conversations. The approach you take depends on the sales funnel stage, with some techniques more appropriate than others.

The team Sales Hacker has narrowed this down to  seven sales pitch techniques . Here's what they are, how they work, and when to use them.

• Reference past conversations  – If you've spoken to the prospect before, then focus on the shared problem and how you can solve it.
• Start your elevator pitch with a question  – Starting a sales pitch with a question creates interest because we all want to know the answer. It's a gentle approach suitable for top-of-the-funnel strategies.
• Keep it short  – Another top-of-the-funnel approach for lead-gen is to create a short pitch designed to start a conversation.
• Highlight benefits, not features  – Focus on the outcomes customers will enjoy or the experience of working with you, rather than the practical aspects of the process. Again, this works at every level of the funnel.
• Anchor your pitch in data  – Let your stats tell a story and lead with figures.
• Tell a story  – Using a story to sell your product can be hugely influential, says Donald Miller. Establish characters, create a problem and provide a hero (you) to solve it.
• Keep it conversational, not formal  – Sales pitches can be informal and fun if you want them to be.

We'll refer to these approaches in our seven sales pitch email examples below. But, first, let's look at how to structure a professional sales pitch email.   

How to write an email sales pitch

Every sales pitch, no matter how conversational or creative, contains 5 essentials used in every professional email: 

• Subject line

You can read some general advice on  writing professional emails in previous posts , so start there if you need to focus on the fundamentals. 

The key is to tailor these elements to fit your sales pitch approach. Here's how…

How to start a sales pitch email

In a typical professional email, you'd write "Dear" followed by the person's name (if you know it) or a generic greeting. However, modern sales pitch emails often swap traditional email greetings for more informal ways to engage the reader.

The decision on how to start an email depends on the sales pitch email style you're using.

You could match a simple "Hi," or "Hi < person's name>" with the following lines:

• Previous conversation sales pitch – "I'm just following up with some more information on our product/service…"
• Question-based sales pitch – "Are you getting the best deal from your current provider?"
• Short sales pitch email example – "This email will take a minute to read and will save you money."
• Benefit-based sales pitch email – "Our software can save you time and money."
• Data-based sales pitch – Learn why 50% of businesses choose to work with us…"
• Story-based sales pitch – "Learn how other businesses like yours are saving money…"
• Conversational sales pitch – "Sales pitch emails are pointless, right? Wrong!"

To learn more about  how to start an email , you should read our articles on  email greetings  and  email opening lines .

How to end a sales pitch email

Formal email sign-offs  usually use one of two approaches. If you know and have used a person's name, you'd use "yours sincerely", and if you don't, you use "yours faithfully".

However, as we've explored in this article, sales pitches dispense with many formal rules, so don't feel like you have to use these endings (unless you want to). 

You could use following options:

• Yours sincerely
• Kind regards
• I look forward to hearing from you

Or finish with a question:

• Want more information?
• Need more data?
• Do you have any questions?
• Have I answered all your questions

How to close a sales pitch email

Sales pitch emails are all about creating a connection, so you'll want to close your sales pitch with an opening. For example, it could be asking them to book a meeting, arrange a call or follow up via email.

Several effective sales pitch email closing techniques use the seven sales pitch techniques identified above. Let's see how that can work with some sales pitch closing examples. 

• Previous conversation sales pitch  – "I know you're searching for a solution; let's arrange a meeting and find one for you."
• Question-based sales pitch  – "Are you still looking for a solution? You've found it. Contact us today."
• Short sales pitch email example  – "Let's arrange a call today"
• Benefit-based sales pitch email  – "Our product is the market leader; let me explain why on a call. When are you free?"
• Data-based sales pitch  – "The data shows how much we can save you."
• Story-based sales pitch  – "The moral of the story is: we save you money. Book a call, and we'll make you the hero."
• Conversational sales pitch  – "You've read this far, so you're obviously interested. Let's book a call and go through it in more detail."

If you want to dive deeper into  how to end an email , you should read our article on  email sign-offs  and  closing lines .

Sales pitch email subject lines

Email pitch subject lines are the first thing that your audience will see, and if it doesn't resonate, the  only t hing they'll see.

The best subject lines focus on generating the interest and enthusiasm needed to encourage them to open it.

• Reference past conversations  – "I'm just following up our conversations…"
• Start your elevator pitch with a question  – "Are you getting the best value from your supplier? Thought not."
• Keep it short  – "Open this email to save money"
• Highlight benefits, not features  – "Here are 3 reasons why our software is better than the rest"
• Anchor your pitch in data  – "We're helping business work 50% faster"
• Tell a story  – "Learn why businesses waste money (and how to avoid it)
• Keep it conversational, not formal  – "Read this email and save money"

Follow up email for a sales pitch

Your sales pitch is the first stage in the process, but you'll need to spell out how you plan to follow up on your email sales pitch. Again, it's a good idea to tell recipients what you're planning to do.

Here are some ideas for inspiration:

• Want to know more? I'll call you in the next 2 days.
• Email me to arrange a meeting.
• Let's get together on a call to chat about how we can help. When are you free?

If you want to learn more about sales follow-up emails, you should check out our article about them.

7 sales pitch email examples

Here is a selection of the best sales pitch email samples using the seven-pitch techniques described above. We provide examples of conversational approaches, question approaches, detailed data and cost-based approaches, and short emails.

The most effective sales pitches are personalized, targeted, and tailored to use these templates as the basis for your experiments.

1. Previous conversation sales pitch

A sales pitch to someone you've already had contact with should be more personal. Start by reminding them of your previous involvement (if they've forgotten), and tailor the message to them. Here's an example of a sale pitch to an existing customer.

2. Question-based sales pitch 

Starting a sales pitch with a question is an effective approach as (you hope) your readers will want to know the answer. Use a question as a lead into the details of your proposition, and never forget to provide the answer!

3. Short sales pitch email example 

This short sales pitch email is a tried-and-tested approach that works by being so blunt. It's an effective sales technique at the top of the funnel where you're emailing large numbers of people.

4. Benefit-based sales pitch email

Focusing on your product, service, or solution benefits is a valuable sales strategy for mid-funnel messages. You've established awareness and interest in your solution, now hit them with why you're the best.

5. Data-based sales pitch

Data and details are powerful in sales. Using facts and figures can be a successful way to raise awareness and promote your product, service, or solution above those provided by competitors. Pick the most powerful stats and stick to them. Too much (even of a good thing) can be overpowering.

6. Story-based sales pitch

A story-based email uses a narrative to drive interest. It's an engaging tactic if done well but will take some practice. The building blocks include identifying an obstacle (the problem), creating a hero (you), describing the journey, and illustrating how your product or solution helps the hero overcome barriers.

7. Conversational sales pitch 

Sales pitch emails don't have to be stuff, as this example shows. Conversational sales pitches can work well for specific products. It's about creating engaging your audience, raising awareness, and creating a connection. This is an excellent top-of-the-funnel strategy.

Sales pitch email template by Flowrite

Flowrite is an AI writing assistant that turns your instructions into ready-to-send emails and messages, like this:

Our  browser extension  and  web app  take care of the email format, capitalization, grammar, spelling, punctuation. In other words, you can focus on the message, and Flowrite will take care of the delivery. Our  AI template collection  features dozens of email templates to help you with sales pitch emails.

Sales pitch writing is an essential skill that every sales representative must know. In this guide, we've provided the building blocks you need to learn how to write a sales pitch email. Put remember: practice makes perfect. A combination of research, trial, and error is the basis for creating the best sales pitch emails. So, our advice as you advance is to develop several sales pitch techniques and strategies and test them to see what's successful with your target customers. However, if you need help writing a good sales pitch, remember that our sales pitch email template will get you there.

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17 Proven Pitch Email Templates to Win Over Clients and Brands

Pitching is like throwing a house party. You've got one chance to make a great impression, and if you play it right, everyone will want to be your friend afterward. So, you want your invitations to be compelling—but not too flashy. Exciting—but still professional. With just enough urgency to have people respond right away. That's where proven pitch email templates can help you out.

In this blog post, we'll be serving up ten mouth-watering templates you can use to tantalize your target audience (but not like those creepy hors d'oeuvres at Aunt Linda's soirees). With these templates, insights, and best practices, your business will be picking up new leads and making clients feel giddy like teenagers at their first dance in no time.

What Makes a Winning Pitch Email Template?

Ah, the million-dollar question! Well, you're lucky because we've cracked the code for you. Like an expertly prepared menu, an effective email pitch requires the right blend of ingredients to leave the recipient with a memorable taste. Here's a quick cooking lesson on the essential elements of an irresistible email pitch.

• ‍ Personalization. According to a study, the number of global e-mail users is set to grow to 4.6 billion users in 2025 . With such a high number of email users, personalization becomes the olive in your martini—essential. It's what makes your pitch stand out from the other bland, generic messages. No one enjoys reading impersonal, mass-produced emails. Do your research, address the person by their name, find a connection or a shared interest, and tailor your message accordingly. Show them that you know who they are and what they want. Personalization should make your recipient feel like you’ve brewed them the perfect cup of tea, even if you’ve only met them over email. ‍
• A clear value proposition : Picture your pitch as the main course of your dinner party. A clear value proposition is like a perfectly seasoned, mouth-watering dish. Explain the benefits and value of whatever you're pitching, and make sure this message is succinct and to the point. Highlight what sets you apart from the competition or why this is too good an opportunity for them to pass up. If the reader can easily understand the irresistible value you're offering, they'll be more inclined to bite and savor what you've got on their plate. ‍
• A strong Call-to-Action (CTA) : Let's not forget the grand finale—the dessert of your well-rounded pitch. A strong CTA is like that perfect slice of chocolate cake that entices everyone grab a fork and dig in. Be clear about what you want the recipient to do next. Is it scheduling a call? Signing up for a demo? Reading an article? Whatever your desired action, make it as tempting as possible and easy to follow through on. The CTA should be the cherry on top that brings everything together and leaves your recipient with a sweet taste.

With these three ingredients, you'll create a winning pitch email template that'll have clients and  brands clamoring for a seat at your table. Now that you've got a grasp on these essential elements—let the feasting begin!

17 Sales Pitch Email Templates to Convert Prospects into Clients

To be successful at pitching a prospect, you need to grab their attention and leave a lasting impression. Whether you're starting a new client outreach or following up on previous conversations, these templates will guide you in crafting persuasive, customized pitches for a variety of scenarios.

Template 1: Competitor Pitch

Subject Line : Money to waste?

Hey (Name),

Have you checked whether you're getting the most bang for your buck with [competitor]?

If you haven't reviewed your agreements recently, we can guarantee that you're not. However, the good news is that upgrading and saving money is simple, and here's how…

(Insert sales pitch)

Undoubtedly, you could continue using your old software, but are you content with losing money every day? We didn't think so.

Let's schedule a call today to initiate the process.

[Your Name]

Template 2: Freelancer Pitch

Subject Line : Available for [Freelancer Specialty]

Dear (Name),

As an experienced [job title], I am reaching out to inquire whether you are looking for a new [job title].

With over [number] years of experience, I have loads of experience and a robust portfolio. I admire your publication and artistic flair and am confident that I can collaborate well with you.

[Insert Sales Pitch]

If you want to view more of my work or discuss possible opportunities, please contact me via phone or email. I'm always eager to talk about my craft or prospective assignments.

I appreciate your taking the time to read my message..

Template 3: New Client Pitch

Subject Line : Time to Switch

If you've tried other software solutions on the market, it's time to switch to the best.

Here are three reasons why our software outperforms the competition:

(Insert business pitch)

These three reasons alone should persuade you to switch, but our solution has even more to offer.

Reply to this email, and let's schedule a time to discuss the advantages of our software and explore ways to save you money.

I'm eagerly anticipating your response.

Template 4: Investor Pitch

Subject Line : Investment Opportunity: (Company Name)

I represent (Company name), an emerging start-up in the (insert industry) sector. We're seeking investment to propel our already profitable business to the next level.

(Insert investor pitch)

If you're interested, my colleagues and I would be thrilled to meet with you to introduce our proposal.

Please peruse the attached pitch deck and reach out to me if you're interested in scheduling an initial call. We're enthusiastic about the potential of our enterprise and hope you are as well.

Best regards,

Template 5: Influencer Partnership Pitch

Subject Line : Brand Partnership Opportunity: (Company Name)

We admire your social media presence and appreciate how your curated content captivates and motivates your audience. As a brand, we share your passions, which is why we're proposing a partnership.

Here's a brief overview of how it could work:

(Insert influencer pitch)

If you're interested, please reach out, and we can discuss the details of our partnership, including payment terms.

Awaiting your immediate response,

Template 6: Cold Customer Pitch

Subject Line : New Products from (Company Name)

We've enjoyed a successful partnership for several years, and before we announce it to the public, I wanted to share some exciting news with you. We have overhauled our entire product range, and we're confident that you'll be thrilled with the improvements.

Here's an overview of what's new and improved:

(Insert product pitch)

Our new products include:

(Insert products)

I would love the opportunity to discuss our new product line with you. Let’s schedule a meeting to review our latest offerings, pricing, and how you can obtain some product samples.

Thank you for your continued support,

Template 7: Pitching New Research or Data

Dear [First Name],

Did you know that [Key Statistic or Data Point]? We've conducted extensive research, surveying hundreds of people, and the results are eye-opening. But that's not all.

[Insert Media Pitch]

We believe that the statistical aspect of a larger narrative will be of interest to your readers.

Please don't hesitate to reach out if you're interested in learning more about our survey for a feature story. We're pleased to offer everything you require, including an interview, quote, and access to all the data.

Awaiting your reply..

Template 8: Job Application Pitch

Subject Line : Application for (Job Title)

As a seasoned professional with extensive experience in similar roles, I am writing to express my interest in the position you have advertised.

(Insert pitch for a job application)

Attached is a copy of my CV for your review. I would appreciate it if you could confirm receipt of this email and provide information regarding the next steps in the application process.

If you would like to discuss my qualifications further, I would be delighted to schedule a call at your convenience. Please don’t hesitate to send me a direct message or reply to this email.

Thank you for considering my application.

9 Brand Pitch Email Templates for Influencers

As an influencer, pitching brands can be a daunting task. From introducing yourself to pitching your content ideas, these templates will guide you through the process and help you craft the perfect pitch.

Template 1: Brand Partnership Pitch

Subject Line : Influencer Marketing Opportunity for (Company Name)

As a passionate supporter of your brand, I'm eager to discuss the possibility of a collaboration. Allow me to introduce myself and explain why I believe that a brand partnership would be mutually beneficial.

(Insert brand pitch)

You can learn more about me and my followers by visiting my social media profiles. Additionally, I can provide engagement statistics upon request.

If you're interested in discussing this further, I'd love to schedule a call. Please send me a direct message or reply to this email.

Thank you for considering this opportunity,

Template 2: Niche Influencer Partnership Pitch

Subject Line : Interested in a Partnership Opportunity?

Hello [contact name],

I hope this email finds you well. I'm a big fan of your shoes and have been using them for the past couple of years. It's undoubtedly my favorite running shoe, as it has helped me out on a number of road races. I particularly love your [Product Name] for how light they are, which makes them perfect for travel.

My audience of runners is also fond of your products. I received a lot of inquiries about where I purchased them and how suitable they are for various types of trips.

I run a running blog [link to blog], which receives over 100,000 page views per month, with a high engagement rate of 35%. On my dedicated running Instagram page [@Instagram name and link], I have 500,000 followers, with an average engagement rate of 30%. I have previously collaborated with several travel brands and boosted their sales by up to X%. I have attached the results and screenshots of some of these campaigns, along with my media kit, for your reference.

As it is the peak running season, many of my followers are on the lookout for products like yours. It would be great to collaborate with your brand and share some of my favorite items with them.

Please let me know if you are interested in partnering with me. Thank you for considering my proposal.

Template 3: Beauty Influencer Partnership Pitch

Subject Line : Let's Partner Up: The Perfect Influencer for [Company Name]

Hello [brand contact],

For years, I’ve been using [brand name] lipstick, which, in my experience, has the best shades and dispensers on the market. As a makeup artist, your product's quality has helped me create some incredible looks throughout my career. Therefore, I want to express my gratitude for your fantastic product.

I showcase my makeup skills on my blog [link to blog] and Instagram page [@name, link to Instagram], where I post everything from cosplay makeup experiments to fashion show looks. Recently, my post on [topic] went viral, earning X likes and shares, and was covered by [publication, link], [publication, link], and [publication, link].

My blog boasts an incredibly high engagement rate of 30%, with approximately 100,000 page views per month. I have 300,000 followers on Instagram, and I only collaborate with tried and tested brands and products that I genuinely believe in. That's why I’m approaching you today.

I’d love to partner with [brand] and share your products with my beauty-obsessed followers. In the past, I've worked with [X brand], [Y brand], and [Z brand]. For instance, my campaign with [X brand] drove a 30% click-through rate, generating $3,000 in sales in the first week. I've attached more details on the content and results of those campaigns, along with my media kit.

I’m thrilled to explore the possibility of collaborating with you, and I hope you share my enthusiasm.

[Your name]

Template 4: Travel Influencer Partnership Pitch

Subject Line : Promo for [Hotel Name]

Hello [Hotel name],

I hope this message finds you well. My name is [name], and I'm a travel influencer with a keen interest in exploring and showcasing high-end accommodations and experiences around the world. I currently have 200,000 engaged followers on Instagram [@name, link] and receive 50,000 monthly page views on my blog [name, link]. For your reference, I've attached my media kit.

During my upcoming trip to Sydney from [date] to [date], I would love to feature your hotel on my blog and social media channels. I have heard wonderful things about your [restaurant name] and [spa name] and have previously enjoyed my stays at your sister hotels in [Location] and [Location].

I was wondering if you would be interested in collaborating. Your hotel would be a perfect fit for my audience, who are always eager to discover new and exciting destinations.

Please let me know if you are interested in discussing this opportunity further. I look forward to hearing back from you soon.

Thank you for your time.

Template 5: Fitness Influencer Partnership Pitch

Subject Line : Sponsored Content for [Brand]

Hello [brand],

I hope this message finds you well. I am reaching out to express my love for your socks - they have become my go-to choice for workouts due to their perfect stretch and comfortable fit. Your selection of colors is also a refreshing change from the usual drab socks I usually buy. Thank you for creating such a high-quality product!

As a fitness influencer with a dedicated following of 20,000 on Instagram [@name, link] and a blog with 4,000 monthly page views [name, link], I am always looking to share my favorite products with my audience. My followers are predominantly male, and I offer live workouts, fitness tips, and healthy recipes on my platforms.

I would be thrilled to partner with your brand to showcase my favorite socks to my audience. Please find my media kit attached for your reference.

Thank you for considering my request, and I look forward to hearing from you soon.

Template 7: Tech Influencer Partnership Pitch

Subject Line : Holiday partnership opportunity

Hello [contact],

As a lifelong tech enthusiast, I have been using your gadgets for several years now, and they have never failed to impress me. Your brand is undoubtedly my favorite and has always come in handy when I was in a pinch.

I am confident that my audience of fellow tech lovers would also go crazy over your products. They are constantly asking me where I get my gear from.

My blog receives over [#] page views every month and has an engagement rate of [%]. In addition, I have over [#] followers on Instagram.

Over the years, I have partnered with various tech brands and helped them boost their sales by as much as X%. Please refer to the attached screenshots for proof.

If you are interested in collaborating with me, please feel free to check out my attached media kit. As the holiday season approaches, I know my followers will be eager to get their hands on some awesome tech gear, and I would love to send them to the best brand out there.

Please let me know if you are interested in partnering with me. Thank you for considering this opportunity.

Template 8: General Influencer Brand Partnership Pitch

Subject Line : [Industry] influencer ready to collaborate

Dear [insert name of PR or social media manager contact],

My name is [insert name], and I'm a [insert your profession in 5 words or less]. I create content about [insert your niche or topic] for my audience.

Over the past [insert number of years], I have built a following of [insert number of followers] on [insert social media platform with a link to your profile]. My average engagement rate is [insert %].

I am reaching out because I am planning my content for [insert time period]. I have a specific idea in mind, [describe the content in more detail], that I think would be a great fit for [insert brand name].

I know that your brand is highly respected in the [insert industry] industry and aligns with the values of my own audience. They are highly interested in [describe specific products or something about the brand that your followers connect to] and would love to learn how [brand] can improve their [insert benefit, e.g., wardrobe, shopping habits, bike safety, workout routine, etc.].

I have previously partnered with [insert industry] brands on similar types of content, which have had great success. Here are some examples of previous collaborations with accompanying results:

[Brand 1] [Insert links to campaign content] [Insert positive results]

[Brand 2, if available] [Insert links to campaign content] [Insert positive results]

If you're open to collaboration, I would love to set up a time to talk further over the phone [or in person if you're located in the same location].

Thank you for your time, and I look forward to hearing from you soon!

Sincerely, [influencer name]

Template 9: Influencer Follow-Up Pitch

Subject Line : Following up on partnership opportunity

I hope this message finds you well. I recently sent an email to you regarding a potential collaboration with my brand [@Instagram handle, link] and my blog [blog name, link]. I wanted to follow up and see if this is something you would be interested in exploring further.

As a reminder, I have attached my media kit for your reference. It outlines my social media following and blog engagement.

Email Pitch Best Practices to Boost Your Response Rates

Here are some tried-and-tested best practices to make your email pitches even more delectable: ‍

• ‍ Subject Line Mastery : As per a SuperOffice study , 33% of email recipients decide whether to open an email based on the subject line alone. The subject line is like the aroma of a delicious dish—necessary for capturing attention and enticing folks to check it out. Make it short, snappy, and intriguing to pique curiosity and skyrocket your email's open rate.
• ‍ Keep it Concise : In the world of email pitches, less is more. Like a snack-sized appetizer that leaves you craving more, keep your email concise and to the point. A lengthy, aimless email risks losing your recipient's interest. So save the novels for bedtime and keep your pitches snappy!
• ‍ Timing is Everything : Upgrade your pitch email from fast-food to fine dining by paying attention to timing. Avoid sending your email during holidays, weekends, or common lunch hours. Catching your recipient at the right time increases the likelihood they'll give your pitch the attention it deserves.
• ‍ Follow Up, but Don't Be a Pest : Like a good waiter, pop in at the right moment to check on things—but don't hover. Send a polite follow-up email if you haven’t heard back after a reasonable amount of time. Remember, warming up the conversation can be the key to success, but bombarding them with messages risks leaving a bad taste in their mouth.
• ‍ Proofread and Double-Check : Sending a pitch email with errors is like serving a burnt dessert. Don't let sloppy mistakes derail your hard work. Always proofread and double-check your email for typos, missed words, or incorrect details. You want your pitch to leave a stellar impression, so serve it up with grace and polish.

Magical: Your Secret Ingredient for Pitch Perfection

Use Magical to whip up pitch email templates that cater to each client or journalist with ease. Our nifty personalization feature lets you tailor each email with details that show you care, like proactively filling out contact information or picking the most relevant talking points for each recipient. You can save your favorite templates as shortcuts and call them up again in an instant.

Magical even gives you AI features to help you effortlessly draft new copy supporting your pitch. Think of it as your customized email flavor enhancer, infusing your pitches with unique language, style, and content that dazzles even the most difficult-to-impress recipients.

So, are you ready to slide into inboxes like a smooth-talking sommelier presenting the finest bottle of wine?

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Writing a sales pitch email: subject lines, email examples + 5 steps to close

When was the last time you received a sales pitch email that really sucked? Last month? Last week? Today? Let’s face it: we are all inundated with sales emails trying to sell us things we don’t want or convince us we have a problem we don’t have. Well, guess what: your leads are getting these same emails. And they’re just as sick of them as you are. So, how can you make your sales pitch email different? In this chapter, we’re going to do a deep dive into the topic of cold sales pitch emails. By the end, you’ll know all about:

The key to writing a sales pitch email that won’t fail

8 sales pitch email subject lines to start with, how to close a sales pitch through an email.

• 9 sales pitch email examples that take your cold emails to the next level

Why do most cold email sales pitches suck? Because they’re not relevant enough for the person receiving the email. This is the single most important factor in the success of your sales pitch email: focus on the recipient, not on your personal agenda. If you are thinking about...

• Hitting your quota
• Closing more deals
• Beating another rep on the sales leaderboard

...your email will reflect that. You will come off as arrogant, pushy, or desperate, which infinitely decreases your chances of a sale. Instead, focus on how you can help the prospect. As you construct your sales pitch email, consider the person you’re writing to. If your company has ideal customer profiles set up, take a moment to consider these profiles.

When you focus on helping the recipient achieve their goals or solve their problems, your cold emails will sound genuine, empathetic, and friendly. That’s how you win people over.

Pro tip: Don’t have ideal customer profiles set up yet? Take a look at our interactive guide Profiler: Ideal Customer Profile Kit for customizable templates, a getting-started checklist, and more!

Wondering how to start a sales pitch email?

The first thing your leads will see is your subject line , so this is something you absolutely need to get right. Otherwise, leads won’t even bother opening your email. The key is to make sure your subject line is catchy without being clickbait-y. Make sure you can follow up on whatever you promise, and that whatever you choose to include isn’t misleading. Want to see what a good sales pitch email subject line should look like? Here are 8 examples to start you off:

1. “We can help!”

Immediately, this subject line focuses attention on the prospect. It’s short, catchy, and doesn’t hide its intentions. Of course, this subject line will only work if you can actually help your prospect, so make sure to do your research first!

2. “X steps to achieve [goal]”

With this subject line, relevance is key. You need to have deep customer intimacy to know what kind of goals they’re trying to achieve. And of course, the goal you mention in your subject line must be directly related to your solution. In the email body, include some steps that help them achieve that goal, and mention your solution as a step in the list. This proves you’re willing to go the extra mile and offer value to your leads first.

3. “[mutual acquaintance] suggested we reach out”

Mentioning a mutual connection is always a good idea. This shows the lead that you are a real person. Plus, the fact that you know someone in their network sets their trust level a little higher. Building a genuine connection gets you that much closer to winning the deal.

4. “How happy are you with [tool they’re currently using]?”

This sales pitch email subject line shows that the email is specifically for this person. This kind of non-creepy personalization shows you know what they’re currently using, and you’re ready to hear if they’re not happy with it. Your email body can then talk more about how your solution is better than the competition.

5. “Imagine what it would be like if [problem they have was solved]...”

Again, relevance here is key. What are the main problems your leads are facing right now? Was there a major change in the industry or an event within the company that is causing issues? BY using the word ‘imagine,’ you’ll automatically spark curiosity, and leaving the ellipses at the end of your subject line is basically beckoning them to open your email and find out more.

6. “[Problem]? Let us help you out.”

Digging into real problems your leads are facing is a great way to make your email subject line stand out. This subject line also combines the direct intention to help with a specific problem the lead could be facing.

7. “[Their company] + [your company] = $$$”

Simple. Concise. Powerful. This subject line leaves no doubt of its purpose but draws readers in to see how exactly you’ve come up with this formula. If you want to have some fun with your sales pitch email, replace the $$$ with an appropriate emoji that adds meaning to how the combination of your company and theirs produces real value (other than revenue).

8. “You know you’re a [role] when…”

People love to feel understood, and they love to be part of a ‘tribe.’ That’s why articles with titles like “10 memes only sales reps will get” or “15 signs you’re a startup founder” are so popular. This subject line harnesses the power of being part of a tribe. (Just make sure the rest of your email is 100% relatable to the role or situation you’ve referenced in the subject line.) Now that you know how to create a subject line that works, how should you close your sales pitch within the email body?

The way you end your email is just as important as how you start it. The goal of your subject line is to get people to keep reading. The goal of the close is to get people to respond. So, how can you encourage people to respond to or at least engage with your emails? Let’s discuss 5 specific ways to close your sales pitch email:

1. Give one simple, clear call to action

What is the goal of this email? How do you expect leads to respond? Maybe you want them to:

• Book a meeting with you
• Start a free trial of your product
• Answer a quick qualifying question
• Click a link
• Refer you to a decision-maker at the company

Any of these options are fine. The point is this: you must choose only one. The easier it is for leads to respond, the more likely they are to do so. Before starting your email, choose one specific goal you would like to achieve. Frame your email towards that goal, and end with a clear CTA at the end. Make it absolutely clear what the reader must do to continue the conversation.

2. Offer a multiple-choice response

What’s even easier than typing out a response? Having a response already written for you. That’s the power of what we call the 1, 2, 3 sales pitch email . Using this framework, we were able to increase our cold email response rates by 457%. Here’s what it looks like:

With this format, all your lead needs to do is reply with a number, and they get something of value in return.

3. Harness the power of the P.S.

One does not simply skip the P.S. of an email. It’s there, teasing you. It’s practically calling your name. Who can resist reading that? In fact, one study showed that 79% of people read the postscript of an email before they read anything else. While a P.S. may not be appropriate in all of your sales pitch emails, your leads are almost guaranteed to read it, so use it wisely. A P.S. is also a versatile tool for your sales pitch emails. You can use it to:

• Create urgency by mentioning a timing restraint on a deal
• Add a personal note referencing something about this lead
• Restate and rephrase your CTA
• Include a valuable resource or article on a related topic

4. Level-up your email sig

Is your email signature working for you? Or is it just an afterthought at the end of your sales pitch emails? Remember, your sig is another place where you can add value, CTAs, or context for this lead. Best of all, it’s easy to spice it up. For example, you could:

• Add a link to sign up for a free trial of your product
• Include a picture of yourself
• Include your brand logo
• Add a link to a relevant resource

Here's what my signature looks like :

Here’s another example:

Jessica’s sig packs in a lot of information while still being visually appealing. Her smiling face makes the whole email more personable, and the valuable link (Request a demo) could actually draw new leads without any extra effort. Make your email signature work for you by adding some spice to it. This is super easy to do in Close CRM: Just go to Settings > Your Email Settings > Email Signature:

5. Prep for follow-ups

In many cases, a cold sales pitch email doesn’t get a response. But that doesn’t mean it’s time to throw in the towel. In fact, many times the issue is simply timing. Your lead may be very interested in your product, but your email has arrived when they’re in a meeting, making calls, or busy with an important project. That’s why you need to prep for follow-up emails . The goal of your follow-ups is to find the right time. A schedule we use to send cold email follow-ups is:

Try different times on these days and see if you can nail the right moment for your lead to respond favorably.

Pro tip: Want to save even more time? Set up automated email sequences in Close that can be personalized to each individual lead. Still not using Close CRM? Give us a spin with a 14-day free trial , no credit card required!

9 sales pitch email examples and templates to take your cold emails to the next level

Ready to see what a good sales pitch email looks like in real life? Check out these good sales pitch email examples and templates and see what you can copy into your own cold emails:

1. Cold email template from Close

This template is easy to scan and see exactly what it’s about. It digs directly into the benefits for the recipient, showing they’re focused on providing value, not ‘selling’. Type : Template How to model your cold emails after this : Always focus on the needs of your audience. Give them something of value, and they’ll be more likely to respond.

Pro tip: Want more templates, tips, and expert strategies for your cold emails? Download our free resource, Cold Email Hacks , and learn how to find email addresses, how to get people to respond, how to test and optimize your cold emails, and more.

2. video demo cold email pitch.

Bryan is reaching out to sell his video blog services. This email shows that extra level of interest in the lead by including a demo of the offering: A custom-made video based on this lead’s post. Type : Example How to model your cold emails after this : Never be afraid to go above and beyond to personalize your offering to the prospect. This email certainly stands out from the crowd, and yours can too.

3. Teaser sales email pitch

In just a couple of sentences, this email tells the prospect exactly what they're offering, and gives them a good reason why they should care. More than that, it shows exactly what's possible with their software by including a video demo. Type : Example How to model your cold emails after this : Cold email sales pitches do not need to dive into all the features of your product. Condense your message to its essentials, and add something that captures the attention. Remember that the point of this email is to draw them in for the next step, not sell them here and now.

4. Deep and personal

Iris uses this sales pitch email to show she's done her homework. Right from her subject line, she talks the language of the prospect, shows she knows they’re using Scala, and mentions a project of theirs that she saw on GitHub. Type : Example How to model your cold emails after this : Super-personalize your emails with the research you've done about the company, the software they currently use, and other relevant info.

5. Real-world-speak sales pitch

Sam was doing cold outreach to book speakers for his conference, Hustle Con. In this email, Sam writes like he talks, which is absolutely essential to writing a sales pitch email that stands out from the crowd. Type : Example How to model your cold emails after this : Write your email like you talk. An authentic voice will automatically stand out from the drivel that fills your prospects’ inboxes on a daily basis.

Pro tip: Record yourself speaking your sales pitch out loud, and copy that text into an email: That way, it’ll sound more natural and authentic.

6. pointing to the benefits.

Instead of explaining what the solution actually does, this example uses one sentence to point to a competitor and give a clear benefit of his offering. Type : Example How to model your cold emails after this : When you know your prospect is working with a competitor, there’s no need to give them a rundown of what your product does. Instead, show them what your product does better.

7. The BAB technique

The before-after-bridge technique is a common method used in advertising. But this example shows it can also be used in your sales pitch. This email gives a glimpse of what life could be like after implementing their solution, creating a powerful call to action for the lead. Type : Example How to model your cold emails after this : Explain the problem before, show prospects what the ‘after’ could look like, and position your product as the bridge that leads them there.

8. The AIDA email pitch

The AIDA formula stands for:

This is a powerful formula for both marketing and sales, and is used well in this email template. With that first question, this email directs the reader’s attention to the end result of using the product without even mentioning it. Type : Template How to model your cold emails after this : The AIDA formula is a classic technique for one good reason: It works. Each line builds on the next until you have aroused enough interest in your prospect to get a solid response.

9. Referencing a Tweet

This email offering ActiveCampaign as a solution for this prospect has a direct reference to a Tweet the prospect posted. It identifies a relevant problem and shows the reader how ActiveCampaign’s process is different (and why that matters to them). Type : Example How to model your cold emails after this : Referencing a problem that your prospect has posted about on social media is a stellar sales method. Granted, you may not get so lucky, but giving a quick look through their latest posts can also help you get in the right frame of mind to contact this particular prospect.

It’s time to build a sales pitch email that sells

Ready to write your own stellar sales pitch email? Remember the key to writing a cold email that sells: Focus on helping the recipient. Quickly show them what's in it for them. When you do this first, everything else we’ve talked about falls into place. And these sales email tips are just the beginning. Once you get a response from your fantastic new cold email, it’s time to actually sell this lead on your product. What’s one way to do that? Creating a truly stunning sales pitch deck. Jump to Chapter 6: How to build the best sales pitch deck ever in 6 simple steps →

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How to Write a Sales Pitch Email With 10 Templates

Roberto Martinez

Last updated December 11, 2023

If you’re in sales, you know the frustration well. You’ve got a fantastic product or service that could genuinely make your prospect’s life better, yet your email dashboard remains a desolate wasteland — no replies, no engagement, and certainly no conversions.

Admittedly, this can be both frustrating (for you as sales reps) and disheartening for you or your business, which has no conversion to show for its great product. And if you’re here, chances are that you’ve realized that the problem lies not in the product but in your sales pitch approach. 

We get it. Your prospects’ inboxes are crowded. And so, writing an email sales pitch that stands out, engages, and converts is becoming a challenge every day that goes by. But we’ve got you covered; that’s what we do every day at Nerdy Joe, writing sales emails that sell. 

So, in this article, we will teach you the art of crafting an irresistible sales pitch email, one that not only grabs attention but also persuades and converts. We’ve also attached 10 sales pitch email samples and examples to this post so you can get started easily. 

Let’s get started. 

Note: Struggling to get replies or book meetings with prospects that fit in your ICP? We’ll help you get 6 SQLs or book 6 meetings with prospects that are ready to buy for only $999/month. Book a 15-minute consultation now .

What is a sales pitch email? 

A sales pitch email is an email you send to your potential clients or prospects with the primary objective of convincing them to purchase a product or service. 

Sometimes referred to as the elevator pitch, the sales pitch email is not just an advertisement or a generic business email. It comes as part of a marketing funnel , and it’s a purposefully designed email tailored to address the prospects’ needs, desires, and pain points to entice or nudge them towards taking your desired action — whether that’s scheduling a demo, making a purchase, or simply initiating a conversation.

Now, let’s discuss how to write an effective sales pitch email. 

How to write a sales pitch email: Understanding the key elements of a sales pitch and the right email format 

Crafting a successful sales pitch email is not just about stringing together persuasive words. It needs to be a well-thought-out strategy from a sales team that involves understanding your recipient, their pain points, and how your solution fits into their world. Below are the essential elements you need to consider for a stellar sales pitch email.

What to include in a sales pitch?

You can’t write a good sales pitch email without knowing how pitching works or what to include in the email. 

Nailing the email is good, but nailing the approach to pitching the prospects is even more important.

Here are a couple of tips and sales pitch techniques that’ll work well in your email. 

Make sure you are reaching out to the right people

The first rule of sales via email or any other sales process is making sure you’re reaching out to the right person to present your offer. If you target the wrong person with the email, then it doesn’t matter how compelling your offer is or how well you’ve written the email; it all goes south from there. 

Use LinkedIn , company websites, and other online resources to ensure you’re targeting the right individual within the organization. Create buyer personas to understand your ideal customer’s role, responsibilities, and pain points so that you can speak their language in your email.

Highlight their problem or pain points

A good sales pitch email doesn't start with you; it starts with them — the potential client. In fact, this is how you sell. If you can’t articulate the problems they’re facing so that you can present your offer in a meaningful way, then it’s all a guessing game, and you’re doomed to failure. 

Identify the challenges they are currently facing and articulate them clearly in your email. Take the time to understand their pain points. Take apart the different values or use cases of your solution and analyze the problems they provide solutions to. 

The goal is to make them feel understood and validated, which paves the way for introducing your solution.

Correlate those problems with the KPIs they are evaluated on

Going a step further, link their pain points to the Key Performance Indicators (KPIs) crucial to their role or business. For example, if you’re reaching out to a Sales Manager struggling with low team productivity, correlate this with its impact on monthly or quarterly sales targets. 

This not only shows that you understand their world but also that you speak their language. It makes your email feel personalized to them. It’ll be more impactful, and they’ll be much more likely to take you seriously and consider what you have to offer them. 

The implications/stakes of not solving the problem (the frustration, business as well and emotional implications)

After laying the groundwork, it’s time to turn up the heat. Chances are, you’ve already heard that people buy based on emotions. Well, it’s true. Research from Unruly indicates that emotionally triggering ads and marketing campaigns can persuade 70% of viewers to buy a product. 

So, in your sales pitch email, explain the frustration, financial losses, or even emotional toll that the problem could impose if not solved. The key to making this work is not to be overly dramatic but to be realistic. Your goal is to stir a sense of urgency.

Make a compelling value proposition

Now that you’ve touched on their pain points and the dire consequences of not addressing them, it’s your turn to shine. Present your product or service as the solution they’ve been looking for or not seeing. 

Your value proposition should be clear, concise, and compelling enough that they can’t help but want to learn more. That’s the least you strive for, getting them to want to learn more. 

Include a strong call-to-action (CTA)

Last but not least, what do you want them to do after reading your email? Whether it’s scheduling a call, signing up for a free trial, or downloading an eBook, make your CTA clear and actionable. 

Use compelling language that encourages immediate action, like “Book your free consultation now” or “Get started today.”

Sales pitch email format 

The sales pitch email doesn’t have any special email formatting specific to it. It follows the same format as most typical business or professional emails. 

A subject line

A compelling email body

An email ending

Here, you need to understand that every part of a sales pitch email, from the subject line to the closing, plays a crucial role in persuading the reader. Let’s break down each section and provide guidelines on how to effectively construct them:

Subject line: How to write a sales pitch email subject line

The subject line is your first impression. If it doesn’t capture attention, the email likely won’t be opened. Keep in mind that the subject line doesn’t have to reek of the fact there you are there to sell them something. You want to be subtle and focus more on the value you’re bringing them. 

Here are a few tips to craft a winning subject line for a sales pitch email :

Keep it short and sweet: Aim for 6-10 words to ensure it's fully visible in most email clients.

Spark curiosity: Pique the recipient's interest with a tantalizing hint or a question.

Personalize: Use the recipient's name or mention something specific about their company.

Avoid spammy words: Words like “Free,” “Buy now,” or “Save $” can trigger spam filters.

Here are some examples of good sales pitch email subject lines:

“John, a solution for your team’s productivity?”

“Is this the missing piece in your marketing strategy?”

“How [your company] can elevate [their company]”

Email body: How to write a sales pitch email body

Once your recipient clicks to open, you’ve won half the battle. But now comes the crucial part: the email body. Here’s how to get it right:

Use a simple email greeting: Start by writing a professional or formal email salutation . Address the recipient by name for a personal touch. Anything along the lines of Hello/Hi + [first name] will do fine. 

Write an icebreaker opening line: Make it about them, not you. It’ll serve as an icebreaker and get them to commit to reading your email through. Reference a recent achievement they had or a challenge they might be facing.

State the problem they’re facing: Clearly articulate the problem or pain point you think they're experiencing that your product offer can solve. 

Let them know the implications for their business metrics or goals : This is how you make it relatable to the recipient. Based on what they do and the goals they care about, detail what not solving the problem would mean for them and their business. 

Give them a glimpse of how they will feel: What will happen if the pain point persists or in the event of failure due to the problem not being solved? Tell them and be realistic. Let them know the emotional implications or frustrations that will hit them.  

Provide your solution: Now, this is presenting your product or offer as the ultimate savior for their situation. Introduce your product/service as the solution, but keep it brief. You can’t get them to buy directly; your goal is to get them to want to learn more. 

Write value proposition: Enumerate the benefits they’ll gain or the losses they’ll avoid by using your product/service. This is how you show the value of your product. 

Provide social proof: Insert testimonials, case studies, or statistics that back up your claims.

Add your call to action: What do you want them to do next? Click a link to a landing page where they’ll learn more? Watch a demo video? Be clear about the next steps they should take. Make it easy for them to take action.

Email ending: How to end a sales pitch email

So, you made your case elegantly and show them the value you can bring them. Now, it’s time to wrap it up. Here is how to end your sales pitch email. 

Write a thank you note for the closing: Always thank them for their time, as it shows respect and courtesy.

Sign-off professionally: Write a professional sign-off note as you finish the email. You can use anything like “Best”, “Cheers”, “Best regards,” etc.

Add your signature: Include a professional signature with your full name, position, and company, along with ways to contact you.

P.S. Section: Use a P.S. to reiterate your CTA or highlight a special offer. It’s often one of the most-read parts of the email.

7 sales pitch email samples

Now, let’s practice what we’ve been discussing so far. Here are 7 sales pitch email samples you can use to sell your product or service. 

Sample 1: Introducing a new product.

If you are launching a new product , your sales pitch email’s primary purpose is to show the value of your product and generate demand for it. The email should instill a sense of curiosity, enticing the reader to learn more about the product and how it might benefit them.

So, you want to make sure your email subtly hints at its value, captures attention, and drives interest. Here is a sales pitch email example you can emulate: 

Subject line: Could [product name] be the answer for [company’s challenge]?

Hi [recipient’s name],

I noticed [recipient’s company] has been expanding its [specific department, e.g., “digital marketing”] lately. With growth comes unique challenges. 

Have you considered the potential pitfalls of [specific problem, e.g., “not having a unified platform for all your marketing needs”]? Not addressing it might slow down your momentum. And I'm sure the added stress isn't something you're looking forward to.

Enter [product name]. A game-changer that [major benefit, e.g., “integrates all your marketing tools in one place, boosting efficiency by 25%"]. 

Here is why [product name] is the solution [recipient’s company] didn’t know it needed.

  - Benefit 1 

  - Benefit 2

  - Benefit 3

Curious? Our clients at [testimonial company] saw [specific result, e.g., “a 30% increase in campaign efficiency”] in just two months. 

Explore more here [link to product page].

Thank you for considering this. Looking forward to your feedback.

[your name]

[your signature]

Sample 2: Sales pitch offering a limited-time discount or promotion.

Limited-time promotions are powerful motivators for potential customers to take action. It can happen that sales professionals want to offer existing clients a special offer to get more value out of them. 

Even better, you may need to craft a unique offer for your potential clients to bring them to sign up with you. This is the sales pitch email you need to make it work. 

Writing this email should be very simple. All you need to do is drive quick action with a sense of urgency while highlighting the exclusive value you’re offering. Make sure the reader understands the tangible benefits they stand to gain. Here is the perfect sales pitch email sample for this:

Subject line: [recipient’s name], a special offer just for you!

Our long-standing partnership with you has given us a unique opportunity to offer you a unique deal.

The challenge: High costs of [specific product/service they've been using]. 

Your advantage: A limited-time 30% discount on [specific product/service].

By leveraging this, you can:

- Improve [Benefit 1, e.g., “operational efficiency”]

- Enhance [Benefit 2, e.g., “customer engagement”]

I'd hate for you to miss out on this. Secure your discount here [Link to Offer].

Thanks for being a valued member of our community.

Best regards,

Sample 3: Following up after a previous conversation.

Follow-up emails are a gentle nudge reminding the recipient of a prior interaction or discussion. The objective here is two-fold: to refresh their memory of the conversation and to propel them towards the next step, whether that’s a meeting, a purchase, or another form of engagement. 

The idea is that the customer's pain points are still valid, and you have a solution for it. As you write this, demonstrate a genuine interest in their needs and show eagerness to continue the conversation. Here is a sales pitch email template to get you started. 

Subject line: Picking up where we left off, [recipient’s name]

I’ve been reflecting on our chat from [specific date]. Your insights about [specific topic] resonated, and I believe there’s potential for mutual growth.

- You highlighted [pain point 1]

- We discussed [potential solution]

Given your goals, I genuinely believe [Your Company/Product] can be a key player in [specific benefit, e.g., "scaling your operations"]. 

Would it be possible to continue our conversation next week? I’d love to delve deeper.

Thanks for considering this partnership.

Best wishes,

Sample 4: Question-based sales pitch .

The question-based sales pitch works by posing a relevant, thoughtful question to the recipient, challenging their status quo, or getting them to consider an alternate perspective. 

Your sales pitch email here should ignite curiosity, prompting them to seek answers or solutions - ideally, through your product or service. Here is a sample you can learn from: 

Subject line: Are you truly maximizing your [specific field, e.g., “marketing ROI”]?

Is [recipient’s company] harnessing the full potential of its [specific tool/strategy, e.g., “digital campaigns”]? 

Many businesses believe they are, but the data tells a different story.

We’ve helped companies like yours realize a [specific percentage, e.g., “20%”] improvement in [specific metric, e.g., “conversion rates”]. Curious to see how?

Let’s explore the possibilities together.

Warm regards,

Sample 5: Case study or success story-base sales pitch.

Leveraging a case study or success story is a potent way to build credibility and trust. So, what you need to do here is craft an email that highlights real-world examples of how your product or service solved a problem or delivered tangible benefits for a similar client or industry.

Here is an example you can learn from:

Subject line: See how we transformed [previous client’s name]’s [specific challenge, e.g., “sales strategy”]

Every business has its unique challenges. For [previous client’s name], it was [specific problem, e.g., “scaling their outreach during the holiday season”]. 

With our [product/service], they witnessed a [specific result, e.g., “40% increase in holiday sales”] in just one quarter. 

Would you be open to discovering how [Recipient’s Company] can achieve similar results?

Sample 6: Data-based sales pitch.

Businesses trust data all the time. Presenting hard numbers can be very persuasive. It helps you lead your recipients to make data-driven decisions. Your email here must lay out quantifiable results or benefits, making the value proposition crystal clear and evidence-backed. Here is a sample:

Subject line: [specific percentage, e.g., “30%”] more [specific benefit, e.g., “customer retention”]. Here’s how.

Did you know that businesses using [your product/service] have seen an average [specific metric, e.g., “30% boost in customer retention rates"] over six months?

It’s not magic; it’s a data-driven strategy. And we're excited to share this advantage with [recipient’s company].

Would a deeper dive into these numbers interest you?

Sample 8: Benefit-based sales pitch.

Benefit-based sales pitches go straight to the heart of what a prospect cares about: what’s in it for them? These emails highlight the direct advantages or positive outcomes the prospect can expect, creating a compelling argument for your product or service. Here is an email sample for this: 

Subject line: Unlock unparalleled benefits for [recipient’s company]

Imagine [recipient’s company] enjoying:

- A [specific percentage, e.g., “25%”] boost in [specific benefit, e.g., “operational efficiency”]

- An enhanced [another benefit, e.g., "customer satisfaction rate"]

- A seamless transition to [yet another benefit, e.g., "cloud-based solutions"]

With [your product/service], this isn’t just a dream; it’s a reality our clients live every day.

Ready to dive into these benefits?

Key takeaways

Make sure your sales pitch email resonates with the recipient on a personal level. You can do this by referencing their company’s unique situation or discussing specific challenges they might be facing. This is the best way to let them know you did your homework and that you are not targeting them as part of a blast. 

While it can be tempting to list out all the features of your product or service, it’s more effective to focus on the tangible benefits the recipient will gain. What problem does your offering solve for them? How will it positively impact their day-to-day or business metrics?

Using data-backed arguments or sharing success stories provides credibility to your claims. A data-driven approach or showcasing a relatable case study can be the difference between a pitch that convinces and one that falls flat.

Need help with email marketing and lead generation ? We are ready to help. Nerdy Joe can help you get stellar results from our sophisticated email marketing efforts. Talk with us today.

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Writing captivating sales pitch emails (with examples)

You only get one chance to make a solid first impression in front of your prospect. And if you opt for email marketing, you need to prepare solid sales pitch emails that are bound to get a positive response. 

About 270 million emails are sent every day to approximately 3.7 billion email users.  

Shocking, right? So many emails, and imagine how many go unnoticed!  

Whenever we open the inbox, we just skim through the emails unless there’s a highly intriguing subject line or an email topic that will help you solve your problems. Anything irrelevant, and we’ll just skip through it. 

Likewise, when you’re creating sales pitch emails, you need to perceive them from your customer’s perspective. A salesperson’s entire job depends on how he engages with his prospects via email and whether they’re responding or not. 

At the end, you need a sales pitch email that’ll get you a high number of responses.  Before we get started, let’s first glance at why your sales pitch email is proving ineffective. 

• Your key focus is on your product/service instead of your client’s requirement. 
• Your pitch is not relevant to the receiver, I.e., instant rejection of the sales pitch email. 
• The email is too long, vague, or not interesting. 
• You haven’t sent the email at the right time, which often gets missed by the receiver. 

So, to overcome these hurdles, you need to take a fresh approach when writing a sales pitch email. You need to identify the right type of sales email for the pitch. And we’re here to help you achieve that! So, let’s find out how you can create a sales email pitch that will get you a response! 

Here’s how you can write sales pitch emails that your prospects will respond to 

In order to attract your clients with a sales pitch, you need to create a persuasive email that will not get ignored. Once you’ve enticed them with your sales pitch email, closing the deal will be a piece of cake. 

Do research before your pitch 

The main reason why sales pitches don’t go through is that they’re irrelevant to the receiver. Therefore, it’s crucial to perform thorough research on your prospect; find out the sales trends of their company, the challenges they’re facing, and complete background to get an idea about your client and then shoot them a prospecting email .

So, when your prospect opens the email, they’ll know that you are interested in them, and you’ve put effort into learning about their preferences and requirements. Use your prospects’ pain points and showcase the solutions in your sales pitch email because your prospect wants to know WIIFT (what’s in it for them), and you’re more likely to get a response.

Start with an eye-catching subject line 

After all, it all comes down to the subject line. So, it needs to be very crisp and impressive for your client. You don’t want to sound too promotional so keep the conversation tone light. 

 Below are some examples of effective subject lines for a sales pitch. 

• What are your thoughts on (a relevant topic or article)? 
• Here are some ideas that could help you to….. 
• Have you tried this approach… 
•  Quick question about (your prospect’s company) 

Moreover, you can also do A/B testing for your subject lines to find out which one has a higher open and click rate. This helps you understand the prospects’ thought processes to come up with better strategies in the future.

Also, ensure that you don’t use spam words in your subject line because you certainly don’t want your email to land in the spam folder. 

Build connections with contextual conversation 

One of the most effective ways you can write a responsive sales pitch is by starting the email with, “I know you from…” This enables you to bring an instant connection with your prospect.

So, when you research your prospect, note down any point that you can use in your sales pitch to break the ice and start the conversation.  if you don’t know the person, you can use an opening line such as “Mark suggested I get in touch with you,” or “I recently read your article…” 

The sense of familiarity helps build strong and lasting connections with your prospects.  

Present a solid value proposition 

A sales pitch is incomplete without a strong value proposition. You need to persuade your customer to take an interest in your product or service, and the easiest way to achieve that is by offering a value proposition. 

Enlighten your prospect with the values your company will provide, and how it’ll benefit them. Below is one example of how you can add a value proposition to your sales pitch email. 

“Our CRM software is built to accommodate businesses of all sizes. The CRM offers smart automation that’s easily accessible with drag and drop function, it integrates with your desired apps, comes with 500+ built-in features and enables you to access it on the move with Mobile CRM.”  

Be straightforward and present your email pitch 

There’s nothing more boring than receiving a sales pitch email that sounds like a story and a typical cold outreach email .

You need to get straight to the point and put forward your pitch. Your prospect is more interested in how this email is going to benefit them. So, offer value and show them how this offer is beneficial for their company. 

Make it all about your prospect while also including your company’s growth and success rate with clients to build credibility. All these factors combined, you’re sure to get a revert! 

Below are two such examples of an ideal sales pitch email

Sales pitch email example #1, sales pitch email example #2, share feedback and success stories .

All your claims will be ineffective if there’s no concrete information to back your statement. Prospects need a company they can rely on, so ensure that you provide sufficient information. 

You can add how many companies you’ve worked with, add testimonials, customer reviews, and explain how you have the edge over your competitor. 

We, as consumers, always go through reviews before investing in anything. So, offer your prospects something to rely upon and which helps you build trust with them. 

Add clear CTA to your pitch email

Once you’ve stated your value proposition, the last step is to add CTA in your email. You need to guide your prospect through the sales process, so it’s imperative to add a distinct CTA so they can take the next step.

Below are some examples of CTA statements that you can use – 

• Try out our product for free for 20 days now!
• Book a free demo with our sales team to find out more. 
• Talk to us and find out which plan works best for you! 

By using such CTAs in your email, you’re more likely to engage with the prospect and get the conversation going. 

A mandatory follow-up 

Did you know that on average, only  2% of sales are made  on the first point of contact? So, if you don’t follow up email after sending a sales pitch email, all the effort goes in vain.

Hence, ensure you follow up if you don’t receive any response in 2-3 days. You also need to ensure that you send the email at the right time, or you can use email tracking for opens and clicks to figure out the ideal time for sending the email.

Conclusion 

Sales pitch emails can get complicated if you don’t follow a set of rules, so make sure that you comply with the format to get the much-awaited response from your prospects! 

What are you waiting for? Get started on that sales pitch and revamp it so it never goes unnoticed!

Dhara Thakkar

Dhara Thakkar is a seasoned marketer at Salesmate. She thrives on trying new organic strategies to improve traffic & conversions, and has in-depth knowledge on how search works. When she's not working, you will find her travelling or binge watching F.R.I.E.N.D.S

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10 Tips for Writing a Sales Pitch Email + Examples & Templates

• August 28, 2023

Ever tried to sell ice to a snowman?

That’s what crafting the perfect sales pitch email can feel like sometimes.

Amidst the blizzard of inboxes filled to the brim, standing out can be, well, frosty.

But don’t hang up your mittens just yet!

We’re about to serve up the hot cocoa of email wisdom.

Grab your marshmallows, and let’s turn that chilly reception into a warm embrace !

What is a Sales Pitch Email

A sales pitch email is your digital handshake with potential clients , offering them a glimpse into how your product or service can solve their challenges. Think of it as your sales intro email, where you make your first impression, aiming to catch their attention with catchy sales pitch lines.

With the right structure, starting with a compelling opening and ending with a persuasive conclusion, this type of email can be your golden ticket . Using good sales pitch examples as a guide, you can craft an email sales pitch that stands out from the sea of messages in an inbox.

And remember, a well-written sales pitch email isn’t just about selling; it’s about building relationships and showcasing how you can bring value to your reader.

Key Elements of an Effective Sales Pitch Email

You know, crafting that perfect sales pitch email boils down to nailing a few essential elements. Here’s what you need to keep an eye on:

Subject Line

The first touchpoint of your sales pitch email. It’s akin to the title of a book; if it doesn’t catch their eye, they might not open it. An effective subject line is short, enticing, and relevant , giving a hint of the value inside without giving everything away.

Sales Intro Email

This is your opening handshake , the moment you introduce yourself and the reason for reaching out. It’s crucial to establish a connection right away, conveying that you’ve done your homework about them and genuinely believe in the value you’re offering.

Catchy Sales Pitch Lines

These are your headline acts. Catchy lines pique curiosity , resonate with the reader’s needs or pain points, and drive them to continue reading.

Product Pitch Examples

There’s nothing like showing instead of just telling. By weaving in real-world examples or testimonials, you’re providing tangible evidence of how your product or service works, and more importantly, its benefits.

Persuasive Sales Email Example Techniques

Your narrative should be compelling and to the point. Use compelling language, highlight benefits over features, and ensure your reader can quickly identify what’s in it for them.

Concluding the Sales Presentation

Here, you’re laying out the next steps or a call to action. Whether it’s scheduling a follow-up call, directing them to a landing page, or offering a trial, be clear on what you’d like them to do next .

Closing Line

Your sign-off should be memorable and reinforce your brand’s voice . Whether it’s a sincere thank you, an offer of assistance, or a reminder of your value proposition, leave them with a lasting impression and an open door to return.

Tip #1: Begin with a Bang (Subject Line)

The subject line of your email acts as the entrance to your message . In the vast universe of email clutter, standing out is more than a luxury—it’s a necessity. Think about your own inbox; which emails do you open first? Ones with captivating subject lines that hint at value inside.

So, invest time in your subject line. Use relevant keywords , keep it concise , and make it so irresistible that recipients can’t help but click .

Tip #2: Make It Personal (Sales Intro Email)

Nobody wants to be just another contact on a list. People crave personal connections, even in the digital space. Ditch the generic intros. Instead, tailor your pitch to demonstrate that you genuinely understand their needs , pain points, or goals.

Reflect back any personal tidbits you might know or can find – recent company achievements, shared acquaintances, or past interactions. A bit of research and personalization can significantly up your email’s relevance factor.

Tip #3: Grab 'Em (Catchy Sales Pitch Lines)

The digital attention span is notoriously short. If the initial lines of your email don’t resonate, chances are the rest might not even get read. Design your opening to echo the recipient’s current mindset or challenges. Essentially, those first few lines should whisper (or shout), “This is for you.”

Tip #4: Show, Don't Just Tell (Product Pitch Examples)

Claims without backing can fall flat. Instead of merely stating what you offer, embed examples or testimonials that showcase the tangible benefits. If your product helped a similar company grow their ROI by 20%, share that. Real-world evidence offers credibility and paints a vivid picture of potential outcomes.

Tip #5: Persuade with Precision (Persuasive Sales Email Techniques)

It’s tempting to include every detail about your product or service, but resist. Precision is key. Prioritize the most compelling benefits, and articulate them in a concise, engaging manner. Every sentence should nudge the reader closer to your desired action.

Tip #6: Use Visuals

Human brains process visuals far quicker than text. By integrating relevant images or graphics, you not only break up your content but also provide an instant, visceral understanding of your message . Visual aids like infographics or short videos can underscore your main points and make your email more digestible.

Tip #7: Focus on Benefits

Features are essential, yes. But from the reader’s perspective, it’s all about the “So what?” factor. How will your service change their day-to-day? Will it simplify a complex process, boost sales, or foster team collaboration? Emphasize the transformative potential of what you’re offering.

Tip #8: Engage with Stories

Stories are universal connectors. Rather than a list of features, narrate a scenario where your product made a significant difference. Whether it’s a success tale of a similar business or a hypothetical situation, stories can contextualize benefits and make your pitch memorable.

Tip #9: Guide to the Next Step (Concluding the Sales Presentation)

Once you’ve laid the groundwork with your pitch, what’s next? Never leave your recipient guessing. Provide a clear , simple path forward , whether it’s scheduling a demo, trying a product sample, or just hopping on a quick call. Remember, clarity is the precursor to action.

Tip #10: Leave a Lasting Impression (Closing Line)

The sign-off is more than a mere goodbye. It’s your final chance to reinforce your proposition . It might be a reminder of a limited-time offer, a compelling testimonial, or just a friendly note to indicate your genuine excitement at the possibility of collaborating . It’s the aftertaste, so make sure it’s a pleasant one.

Sales Pitch Email Examples & Templates

Navigating the world of sales emails can be a challenging task. Different situations demand different tones, structures, and approaches. But fear not! Whether you’re reaching out to a potential client for the first time or following up post-meeting, we’ve got you covered.

Below, we dive into various scenarios you might find yourself in and provide tailored guidelines for each.

Sales Pitch Email for a New Product Launch

Launching a new product? Woo your audience with a crisp, enticing message. Highlight the product’s unique selling points , its advantages over competitors, and the specific problems it’s designed to solve. Remember, the first impression is a lasting one, so make it count!

Here’s an email template:

Subject: Introducing [Product Name]: Revolutionize Your [Specific Benefit]

Hi [Recipient’s Name],

Exciting news! We’re launching [Product Name], a solution designed especially for [Specific Problem It Solves]. With its [Unique Selling Point], we’re confident it stands out from anything you’ve seen.

Would you be open to exploring how [Product Name] can benefit [Recipient’s Company]?

Best, [Your Name]

Cold Sales Pitch Email to a Potential Client

Ah, the cold email – tricky but not impossible. When reaching out to a potential client you’ve never interacted with, authenticity is your best ally . Ditch the generic tone. Instead, showcase your genuine interest in their business and briefly introduce how you can add value.

Subject: A Little Something to Boost [Aspect of Their Business]

I came across [Recipient’s Company] recently and was impressed by [Specific Thing You Admired].

I represent [Your Company], and I genuinely believe our [Product/Service] could add significant value to your operations.

Let’s chat?

Regards, [Your Name]

Follow-Up Sales Pitch Email After a Meeting

You’ve had the meeting, now it’s time to seal the deal. In your follow-up email, recap the main points discussed , express gratitude for their time, and suggest actionable next steps. Be concise but compelling.

Subject: Great Chatting with You, [Recipient’s Name]!

Thanks for the insightful conversation earlier. As discussed, our [Product/Service] can help [Benefit Discussed]. Here’s a quick recap of what we covered:

[Point 1] [Point 2]

Looking forward to next steps!

Warmly, [Your Name]

Service-Oriented Sales Pitch Email

If you’re pitching a service rather than a tangible product, focus on outcomes. Describe the transformation your service promises – be it efficiency, revenue growth, or other tangible results. A visual or two could add a touch of magic.

Subject: Transform [Aspect of Their Business] with [Your Service]

With [Your Service], we’ve seen businesses transform their [Specific Benefit, e.g., “efficiency rates”]. How? By [How Your Service Achieves This].

I’d love to show you how this can be replicated for [Recipient’s Company].

Cheers, [Your Name]

Referral Sales Pitch Email

Got referred by someone? Great! Start with a brief mention of the mutual contact. It builds instant trust. Dive into how your offering aligns with their needs and emphasize the benefits explicitly.

Subject: [Mutual Contact’s Name] Thought We Should Connect

[Mutual Contact’s Name] and I were chatting about [Topic/Challenge], and they mentioned your name. As a [Your Position] at [Your Company], I’ve been able to assist firms like yours with [Specific Challenge/Benefit].

Maybe there’s potential for us too?

Best wishes, [Your Name]

Frequently Asked Questions about Sales Pitch Emails

Navigating the realm of sales pitch emails often feels like charting unfamiliar territory. With every “send” button you press, there’s a mix of anticipation and questions . Just like you, many others often wonder about the intricacies of crafting the perfect sales email pitch.

Let’s address some of those burning questions you might have!

How long should an ideal sales pitch email be?

It’s all about striking a balance. You want to provide enough information to intrigue the recipient but not so much that they’re overwhelmed. Typically, a concise and to-the-point sales pitch email tends to grab more attention.

Aim for about 100-200 words . Remember, people receive numerous emails daily, so it’s crucial to respect their time. Longer content can be reserved for follow-up emails or attached documents once the interest is established.

When's the best time to send a sales pitch email?

There’s been a lot of research on this, and most data points to Tuesday through Thursday mornings, typically between 8 am and 10 am local time . Why? Mondays can be hectic as people catch up from the weekend, and by Friday, they’re gearing up for the weekend.

Sending your sales intro email during peak times increases its visibility . However, keep in mind that there’s no one-size-fits-all answer. It’s essential to understand your target audience’s habits and consider using email tools that track open rates to refine your sending strategy.

How do I personalize my sales email without sounding artificial?

Personalization is more than just adding the recipient’s name. Dive a little deeper. Mention a recent accomplishment they’ve had , reference a shared connection , or highlight how your product can solve a specific challenge you know they’re facing .

The key is genuine personalization : show that you’ve done your homework about them or their company. It might take a bit more time, but a tailored sales pitch email is far more effective than a generic blast.

Tools like CRM software can be handy in storing specific notes or details about a lead, ensuring that every interaction feels genuine and tailored .

Key Takeaways on Sales Pitch Emails

Navigating the realm of sales pitch emails is like mastering an art. In our exploration, we’ve unraveled that the key to unlocking a reader’s interest lies in merging strategy with genuine engagement.

Whether it’s through the allure of a captivating subject line , the promise of value, or the warmth of a memorable sign-off, every piece of your email should echo purpose and personal touch.

The templates we’ve dissected serve as valuable blueprints, but the magic lies in personalizing them. After all, a standout sales pitch email isn’t just a note; it’s an open invitation for meaningful dialogue .

So, as you pen down your next pitch, remember: it’s your handshake, your first impression , and the starting point of a potentially fruitful relationship. Dive in, and let the art of email pitching take center stage!

To achieve the best results with email outreach, we recommend using a professional email automation software

13 best cold email platforms rated and compared

Edgar Abong

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• 21 Persuasive Sales Email Templates [With Examples and Best Practices]

It takes a lot of practice to write good sales emails .

First, you must be engaging enough to capture recipients’ attention. Second, you should be persuasive enough to keep their attention to read your pitch. And finally, considerate enough to show you have their best interests at heart. And you have to do it all in just a few phrases.

How does one construct an irresistible email and make a sale alone?

It can be overwhelming if you’re doing this for the first time. But with the right templates up your sleeve, you’ll be engaging with new customers in no time. 

So, here are 21 sales email templates for your perusal! Feel free to use them as is or modify them as per your needs.

Quick links: • 5 Rules for writing the perfect sales email • 21 Persuasive sales email templates » Build a relation » Sales discovery email » Sales follow-up emails » Sales proposal » Trails and/or demo pitch » When the demo didn’t go as expected » After meeting thank you email template » How to respond to inbound inquiries » Reward email template » Intro email for referrals » Check-in email » Congratulate prospects » To reach the right decision maker » Increase engagement » Video emails » The end of the road email • How to keep track of response you receive or follow-ups you need

5 Rules for writing the perfect sales email

Sales pitch emails can be tricky to write if you’re new to the art of selling.

We tend to make some rookie mistakes as salespeople. The emails may be lengthy, too self-centered, and offer little or no value to the receiver.

Understandably, the vast majority of those emails go unseen or get classified as spam. Barely  9 percent of sales  emails get opened by recipients. 

So, what are the rules of thumb to stick to when writing sales emails?

#1 Personalize

Personalizing subject lines helped us increase open rates by 327.75% .

If you have their name, address them in the subject line. If that information isn’t available, use the word “ you .” The word “you” is a powerful tool of persuasion. A name is always better, but “you” creates a similar effect that personalizes your sales pitch . 

#2 Let the spotlight be on the receiver

Pack a punch with your opening lines.

Instead of writing an introduction like “I am…..”, write something that puts them at the center of the mail. Something along the lines of “I loved your talk on……” or “Congratulations on the……” puts the receiver at the heart of the message.

#3 Be relevant

Segment your list.

Sending a mail about car insurance to someone who doesn’t own a car won’t help you sell. Figure out who’s your target audience and then proceed to pitch your product.

#4 Ask questions

Emails asking questions attain  50 percent  more responses.

At times, the best way to get an answer is to ask a question. “Do you own ____ product?” “Do you know___?” Asking these questions creates a sense of curiosity and pushes the prospect to open the mail.

If it doesn’t suit the current context, use a pitch that arouses emotion. That’s because emotional mails get 13-15% better response rates . 

That doesn’t mean you write it with any emotion, such as negative or fear-inducing. Maintain the decorum while having the emotional quotient in your email.

#5 Tell them the next step

Always have a clear call to action.

Whether you’re persuading them to purchase your product or trying to re-engage with a cold lead, ensure that you inspire them to take action.

The most common way to direct the recipient towards the next step is to provide a link. It can be a resource you want them to read or software you want them to try. But be clear on what you want them to do.

Here’s an example of a very nice email my colleague received quite some time ago. It has all the elements I mentioned for writing a persuasive email copy.

Remember these guidelines when writing your next sales email.

Let’s now look at some tried and tested persuasive sales email templates. I’ll also give you reasons why they work.

21 Persuasive Sales Email Templates with Examples

1. sales email template to build a relation.

Every customer is different, and they have different needs.

The best way to kick off a strong introduction is to create a connection.

Most sales reps try to connect with higher-ups and decision-makers across organizations. But what we don’t realize is that if we know who the decision-makers are, we can get our foot in the door much faster.

In this section, we’ll deal with three scenarios:

• You haven’t met the prospect
• You’ve briefly met the prospect at an event
• You’re already in discussion with the prospect

Template #1

For example, your prospect is a manager who cares deeply about sustainability. You can reach out to them with the following email.

What this sales email does well: 

It shows that you’ve done ample research and know what your prospect wants. The email creates a connection between both your organizations on some common grounds.

The next sales email tries to help the prospect recall your acquaintance.

Template #2

Now let’s look at the sales email template that tries to re-engage with the prospect.

Template #3

2. sales discovery email template.

If you offer a customizable product or are in a  SaaS sales  business, you might want to conduct a  discovery call  to understand if you can serve their requirements. You can also send an email to initiate the discovery process. Here’s a template to use in this scenario.

Template #4

What this template does well:

You could have asked a few questions in the email itself. But people tend to avoid sending anything in writing, especially to someone they don’t know. Therefore, the safest bet is to ask for a time and get on a call to explore their needs. This way, you get a chance to probe further into their requirements.

3. Sales follow-up email templates

Would you like to know something strangely ironic and funny about follow-ups?

A whopping 92% of salespeople quit following up after no response on the 4th call. And 60% of customers say no four times before agreeing and saying yes.

How unfair it feels to find out that you might have quit right when you could’ve made the sale.

So, follow-up.

Don’t be pushy, be persistent instead.

When you’re following up after a meeting, use this template.

Template #5

What this template does well: 

The perfect follow-up should offer an incentive for a response.

This follow-up sales email template successfully piques interest and offers a reward at the end of the process. It conveys that you remember and have sent exactly that information, which your customer wanted from you.

The learning: when you meet a prospect, record the call or take notes. This way, you can build your upcoming follow-up by answering unanswered questions.

Here’s one more sales follow-up email template you can use.

Template #6

Follow-up emails can improve your overall campaign response rates. In some situations, follow-up emails can have higher open rate than the original email itself.

For instance, last month we sent 4 emails to a segment of 26,000 subscribers for an upcoming webinar. We planned a sequence of 4 emails:

• Introducing the event
• Follow up 1
• Follow up 2
• Follow up 3

We found that the follow-up email had an open rate of 23.6% , whereas the original email had just 20.1%

So, when in doubt, follow-up and follow through !

4. Sales proposal email template

You’ve been communicating with your prospect for long enough to propose your pitch. You know that your foot is in the door and that it’s the ideal opportunity. These are the best emails to write because you get to make that sweet sale. So, use this template to craft your perfect proposal.

Template #7

The template shows that you have created a relevant proposal for your customer. The inclusion of testimonials increases trust. (It’s even better if they’re well-known brands.) The final point about an estimate gives the incentive to respond. And finally, you haven’t made any false promises in the proposal that shows transparency.

Here’s an example of this kind of sales email.

5. Sales email pitch for trials and demos

Cold emails can be daunting to compose and send.

Most sales reps spend long hours emailing prospects to never receive a response. But intense research brings in rewards for every cold caller or emailer.

Use the following template when you’re prospecting for customers who aren’t aware of your product. 

Template #8

Your offer is specific and relevant to the receiver. Your demo and free trial offer are useful, and they have an option to choose from. The mail is simple and effective in its sale. The call to action is clear, and they can reach out whenever they want.

6. Email template for when you get a demo but fail to sell

Now, this can be a disheartening situation for many. Sales reps face crushing rejections day in and out but failing to sell after a demo sucks. 

You’ve invested a ton of effort, and if it falls through for no apparent reason, don’t let it go. It’s fine if they don’t purchase the product but find out the  why  behind it. Once you know the “why” you’ll know what not to do next time. Try to find out whether there has been any miscommunication and solve it as soon as possible. Use the following email template when your prospect doesn’t buy after a demo.

Template #9

This template helps in gaining clarity about what you may need to change during demos.

Once you get a response to this mail, you can carry forward the conversation if it’s fixable. If their reason was due to any misunderstanding, you can solve it immediately. If they have any other reason about the presentation or product itself, you can note it down.

This way, you can ensure you don’t repeat the same mistakes in future demos. Every call leaves you with a lesson to learn, especially if you fail to make the sale.

7. After meeting sales email template

Is it customary to send an email after the meeting?

They serve a different purpose.

Sending an email immediately after a meeting helps you keep the conversation going. A simple thank you email opens up the opportunity to re-engage with the customer.

Template #10

This template gives the impression that you value your prospect’s time and are thankful for the opportunity to interact with them. In the email, you also share helpful resources, which they can revisit had they have any doubts.

8. Email templates to respond to inbound inquiries

When someone signs up for a free trial or downloads content, reach out as soon as possible. This ensures that you keep them engaged and interested in your services. It also gives them a chance to ask questions and make clarifications about the product.

Use this template in a similar situation. 

Template #11

Sometimes, people want to explore things themselves before getting in touch with anyone. Not pitching anything at this stage gives them the desired space. This email template reflects that you understand the prospect’s stage in the  sales funnel . You also give them an option to reach you if they need any help.

Another case is when you receive inbound inquiries for your products or services. Usually, companies have autoresponders for common queries. 

You can use this auto-response email template for inbound inquiries.

Template #12

9. sales email template offering rewards to loyal customers.

Everyone loves getting a good deal. Rewards and discounts can  boost customer retention . 

Customer loyalty programs are a great way to retain customers and  improve CLV . 

In fact,  57.4% of customers join loyalty programs to save money whereas, 37.5% join for awards and personalized offers. 

So, craft your next campaign while targeting existing customers. Use this template for your campaign.

Template #13

The subject line intrigues the reader and helps increase open rates. The discount will push the receiver to respond so that they don’t miss out. It also sets up a deadline, which compels customers to purchase before time is up.

10. Sales email templates for referrals

A referral is always impactful, especially if your customer refers you to a friend. It works even if you reach a prospect through their friend, who is a customer or someone in the industry. 

Research  shows that  for every single satisfied customer, you can get nine referrals in return . 

So, reach out to prospects who are friends or acquainted with your existing customers. You can even reach out to them through your friends. 

Here’s a template you can use.

Template #14

Here’s an example email.

What this sales email template does well:

This email template shows that you’re ready to help them become more successful. The mail exudes empathy and conveys your understanding of their situation. You’ve done your research and have specific solutions to their website. All of this and the added referral can hook in any customer with little effort.

Here’s another email template to initiate conversations with referrals.

Template #15

11. check-in email template.

Check-in emails can be boring and feel pushy to the point of weirdness. However, there’s no way of knowing where you stand with your prospect unless you check in on their status.

Sending too many follow-up emails can increase annoyance instead of getting a response. But like we’ve already learned 60% of customers say no four times before agreeing and saying yes.

So, don’t give up. Instead, add a little pressure to push them down the sales pipeline .

Use this template to get an immediate response:

Template #16

Here’s an example for how to use this sales email template.

The template cuts to the chase and instantly delivers the information. Adding a gif helps reduce pressure. Mentioning your manager increases a sense of responsibility and authority. Most people feel compelled to obey when the orders come from a higher-up official.

12. Email template to congratulate prospects in times of success

A trigger event like funding, promotions new office locations are opportunities to sell.

Reach out to your prospects with hearty congrats and pitch your perfect sale.

Use this template when your prospect gains an established brand as a customer. Or even if they’ve established new locations, set up new factories, and so on. 

Template #17

While it may sound like a simple congratulation email, you’ve also made your pitch. You’ve also offered social proof by talking about your clients who are part of the same industry. It increases their interest and can help you make a sale.

13. Sales email template to reach the right decision-maker

At times we don’t have complete information about our prospect’s organization. Reaching out to a decision-maker can be difficult if they aren’t the first touchpoint.

It can be confusing to compose the email for the response you want. Use this template in these scenarios.

Template #18

The subject line is concise and engaging. You have clearly described the purpose and what you want them to do. Mentioning your customers can persuade them to respond. There is a clear call to action. And the receiver can refer you to the right person if they aren’t the decision-maker.

14. Sales email template to increase engagement

Your prospects may have engaged with your ads, social media posts, or other sales and marketing campaigns. However, if they have not signed up or purchased something means that it’s time to nurture them. You can use the following template in this scenario.

Template #19

This email template aims to help the prospect with a resource/content. It also gives an option to respond to you—creating opportunities for the recipient to engage with you.

15. Video email template

Reading long emails stuffed with information can take time and effort. Instead, adding images with text or a video can convey the same information and boost open rates.  Videos in emails can increase open rates by 19% and improve click rates by 65%.

So, in your next email campaign, include a video to capture more clicks.Make sure you include your company logo, add captions for accessibility, optimize for mobile devices, and have a compelling call-to-action.

An example of this is the email sent by Soapbox by Wistia.

The above example illustrates the use of videos in marketing emails. But if you’re wondering how to use video in your sales email, here’s a template you can use.

Template #20

This template is an honest confession of a sales rep with his prospect, which is hard to say no to. If nothing else, the recipient admires the creativity of the sender.

16. The end of the road email template

You’ve sent multiple  follow-up emails and received no response . This situation is easily heart-breaking and makes us feel awful. 

But there’s no point in pushing for a sale that isn’t taking place. Persistence can take you far but knowing when to quit is equally important. 

So, if you realize that you haven’t gotten a response in more than a couple of months, send a final follow-up. It is to check if they have any interest. If they don’t respond, you can close communications completely. 

Use this template when you’re closing their account:

Template #21

This template conveys that you will close the conversation if you don’t receive a response. But it does give your customer a chance to reconnect and interact. The template shows your respect for their time and effort and is direct.

These are some sales email templates you can use across the sales cycle . If you’ve noticed, there is a running theme with almost all emails. You write these emails after doing your research and understanding the prospect.

I’m assuming you must be actively prospecting and sending out hundreds of emails every month. So, the next big question is—how do you keep track of the response you receive? How do you know that you’ve not received a response yet, and you’ll need to send a follow-up email?

Well, I have a solution.

How to keep track of responses you receive or follow-ups you need

Usually, companies use different software for their sales and marketing teams. In this context, email marketing software and CRM.

So, they have visibility on the email campaign performance, such as open rates and click rates. However, they might not accurately associate the engagement with the prospects. That is, you might not know the prospect that replied to the email and the one that needs further follow-up.

So, what’s the solution?

The solution is to use software that addresses the issue at hand. For instance, LeadSquared Sales CRM.

It notifies the sales reps whenever their leads respond to their emails. It also allows you to segment leads based on lead activities and engagement. This way, you can tune your emails or create a sequence of follow-up emails to nurture leads who don’t respond .

Do you want to explore how LeadSquared can make your life easier?

Padma is a Content Writer at Leadsquared. She enjoys reading and writing about various financial and educational topics. You can connect with her on LinkedIn or write to her at [email protected].

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How To Write An Email Sales Pitch | 3 Good Sales Pitch Email Examples

• Updated: October 17, 2022

⬇️ Check what you will find here:

Are you able to summarise your project in a brief email?

Writing a sales pitch email is one of the main tasks that we must make a priority once we want to launch a project.

Our prospective clients may spend their entire working day opening emails and try not only to open them but also to answer them and check the viability of each proposal.

But the reality is much more likely to be that your prospective client spends only a fraction of their time in their inbox, and by the time they get to their inbox they are likely to have been bombarded with many emails from, also probably, your competitors.

With this turbulent tide of probabilities, how do I get my customer to see my email, open it and finally respond to me?

There is a whole science behind it and the more you know, the more advantage you will get over your competitors.

After reading this article you will be able to differentiate if what you are using is a good email sales pitch or not and you will also be able to maximize the chances that your email does not reach the SPAM folder is opened and finally answered.

What’s a Sales Pitch?

In the business world, a sales pitch is a quick presentation by a salesperson that attempts to explain in generally less than 1 minute the essence and benefits of a project.

The theory is that it is essential to have the basis for a brief introduction to your project because you never know when you will meet a key investor or client.

If you are able to describe your project or company in a period between 45 seconds and 1 minute, it means that you really have a plan, a structure and key skills to lead a project such as creativity, commercial empathy, assertiveness and adaptability.

The Sales Pitch is also known as “Elevator Pitch” , this term is related to the time it used to take the investor Warren Buffet to go up from the ground floor to the floor where he had his office, which is the time he used to give to potential clients to give them a credit.

Now, it is a term that started around the 1980s and has been adapted until now. To have contact with your client it is not necessary to meet him in a lift, and one of the key channels that have appeared to show a sales pitch is via email.

Yes, it is a channel that is more accessible to everyone and that increases competition, which is exactly why you are reading this article, to compete like you are a demigod so that your email sales pitch is as competitive as possible and successful.

Types of Email Sales Pitch

All email sales pitches have one thing in common, they are created to present a project, but there are different types of email sales pitches that can be classified depending on several factors:

Depending on the previous relationship with the person to whom the email sales pitch is addressed, it can be divided into warm sales pitches and cold sales pitches.

Warm Email Sales Pitch

Warm emails are those you send to people you have already had first contact with previously, so it is not the first time you talk to them.

To increase the chances of response in a warm email, it is key that the target knows who you are, so it is not a bad idea to use the first space of the email saying who you are and where you met.

“Hello [Name]

We met last Tuesday at the FindThatLead booth at MWC and we were talking about the possibilities of the [Industry] in the future.”

Cold Email Sales Pitch

In most cases, it will be a cold sales pitch email that we send, as we have never had a first contact or presentation with our target.

In these types of pitches, it is essential to gather information about the target, find out their name, email address, company, role within the company…

Since they probably do not know who we are, you have to build trust in the email and for that you need a good touch of personalization using the target information that we have researched.

Apart from cold or warm emails, these sales pitches can also be classified into other types of pitches depending on the purpose of the email itself.

Lead Generation

Yes, generating leads through emails. The purpose of this type of approach is to inform your target about your project and company, create a professional relationship and discuss how your company could help this target in the near or distant future.

Remember that with this type of email pitch you want to generate interest in your company or product, gaining a lead. You do not want to close an immediate sale.

Collaboration

With this type of email pitch, the main purpose, apart from informing about your project, is to create some kind of collaboration to carry out joint actions with your target.

This type of email pitch is usually quite extensive as it has to contain not only information about your project and how the collaboration would benefit theirs but also key information about the collaboration itself and leave it ready to close it.

Closing the sale

The purpose of this email sales pitch is to close a sale. You are ready to sell and all that is left is for both parties to say yes.

This email pitch, unlike the previous ones, must have a strong Call To Action (CTA) either a link, phone number, or a meeting to close the sale.

How to Write a Sales Pitch Subject

Before starting to write our Email Sales Pitch, we must do some research on our target, name, contact details, events attended, job role, company…

From there we can begin to develop the first contact and for this, we will focus on the subject line before the body text.

Once our email sales pitch reaches the inbox of our target, he will be the one to decide if our subject line provides enough value to determine whether or not to open the email and get more information.

Working on an optimized sales pitch email subject line will exponentially improve the open rate and is the first thing to work on when creating any type of email.

The keys to  creating a good email sales pitch  subject line are

Concise and specific

If we want to optimize our open rate in email sales pitches, counting all devices (PC, mobile, tablets), we cannot create subject lines that exceed 41 characters, the equivalent in many cases of 7 words.

It is not enough to be short and specific, if your subject line is short but is too generic and does not say anything relevant be sure that your email will remain unread in the inbox of your target.

Personalization

Not only the body text of your email sales pitch should be personalized, but it is also a job for your subject line if you want the target to open the email and read it.

Specific questions about your target, the sector they work in, an event you know they have just attended.

Tip: If you have a contact in common, ask them if they can give you permission to name them in the subject line and send them a referral message for your target. The more trust that the target has in your contact, the more powerful the email will be.

Proven Examples of Subjects

✔️ [Common contact] recommended that I should contact you, so here I am!

✔️ I need to tell you something important

✔️ [Our Company] & [Their Company] 🤝

✔️ Am I speaking to [Role] in [Company] ?

✔️ This email is to offer you something

How to start a Sales Pitch Email

Once we make sure we have a good subject line for our email and we make sure it is interesting enough for our target to open it, we have accomplished this objective.

Our next objective is to create the email, depending on the type of sales pitch email, what we want to convey will change, but the structure is similar.

Once the email is opened, our target will most likely start reading from top to bottom, and if they see that our email is not interesting enough from the beginning or is not readable, this email will never be read, let alone responded to.

For this email to be effective from the beginning, we must work on a good opening line. Put your name, your company, also asking how X project you know you are developing is always a good idea.

The next part of the email is the part that will talk about our idea, product or project, our body text .

Although it is very important to inform about us, we should not fall into the trap of being too selfish, do not say how good you are, it is much better to focus on the advantages that you would have if you reach an agreement.

When writing your sales pitch email, it is crucial to provide as much information as possible to help your target to make a decision while being as brief as possible.

In order to do this you should avoid incorporating random data and filler text, in short, get to the point.

How to Close an Email Sales Pitch

Whatever type of email sales pitch they are, they must have a CTA (Call To Action) incorporated at the end of the email.

We can say that a CTA is an invitation to our target to do the specific action we are looking for.

In many cases, as they are sales emails, the objective of the CTA is usually to get them to respond and then arrange a meeting or call (it does not necessarily have to be to close a deal, creating a professional relationship is a very valid objective).

If the tone of our email is not strictly formal, we can add a postscript (PS) to clarify something or add any type of relevant information with a greater emphasis.

At the end of the email, a signature can help you show who you are and what you do.

A good signature is crucial for building trust, especially if it is well crafted and well prepared. Showing your photo is essential, your targets want to put a face to the person they are talking to, this photo builds trust, and trust can translate into more success for your email sales pitch.

A good signature should incorporate:

• Your name and role
• Contact channels
• Social Media

Examples of Closures

✔️ Could we have a call tomorrow at 10?

✔️ Would you like to have a meeting tomorrow to give you more information about the topic?

✔️ If you have 15 minutes I would love to connect with you, here you will find my calendar

Written Email Sales Pitch Examples

Here are some sales pitch email templates you can inspire your email pitches. Remember that copying word for word, line for line each template is a huge mistake.

Every target is different and two of the keys to a successful email sales pitch are creativity and personalization, don’t forget to apply them to every email.

Nice to meet you [Name].

I work at [Our company] and thought it would be a great idea to get in touch with you to discuss how [Our Product] can benefit [Their Company].

I would like to speak to a sales operator or simply the person responsible for this area.

Could you please put me in touch with that person?

[Signature]

Hello [Name] I am the [Department] manager of [Our company] . We think that our product could be very suitable for [Your company] as it solves several [Problems] in your customers. I would be happy to have a meeting during this week with you or the head of this area to explain in more detail how our product can benefit [Your company] . Thank you [Signature]     Hello again [Name] I’m [Our Name] , we met last Friday at the World Mobile Conference, at the [Our Company] stand and we were talking about the advantages that [X] could provide in the future for companies in our sector. Without going any further, I have been talking to several members of my team and we would like you to try [Our product] first hand because, as we were talking about on Friday, it would be an investment for the immediate future. How about a coffee tomorrow at 10 o’clock and we’ll talk about it? Best Regards [Signature]  

In addition, once you have a good email sales pitch, you can automate a cold mailing campaign with specialized cold mailing tools such as FindThatLead.

From prospecting your targets to sending mass mailings with built-in follow up emails.

➡️ Have you learned something new here? We have contents on YouTube created with love too, so you can continue mastering your sales techniques.

💌 Download the FindThatLead Chrome Extension to find emails in a very easy way .

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Sales - 9 min READ

5 examples of how to write an email sales pitch (the right way)

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Kent Holland

Vice President of Sales at Copper

Did you know that about 270 billion emails are sent every day to around 3.7 billion email users? That’s an average of about 73 emails per user per day.

In other words, we’re all bombarded with emails.

With so many emails circulating around the globe, how are reps supposed to get theirs opened, let alone responded to?

This post is all about the art of writing the perfect email sales pitch. In this post, we'll explain:

• How technology prevents your emails from reaching your recipient's inbox ,
• Using placeholders in an email pitch
• with someone who opened your email
• with someone who didn't open your email , and
• with someone who clicked something in your email (they're really engaged!)

Get familiar with some technical stuff.

The first thing we need to clarify is how technologies affect the way our emails are received (as 21% of email goes to spam incorrectly ).

So, let’s take a look at the way technology influences whether or not an email is sent to spam and how you can prevent your pitch from hitting spam boxes.

• Merge tags and placeholders : Merge tags and placeholders are the same thing. They’re the words with brackets or characters around them that look like this *|EXAMPLE|* or this {{Example}}. Using these tags decreases the likelihood that your email will deliver to a spam box.
• Attachments : Because of all the phishing scams out there, email servers are finicky about attachments. It’s best not to have any attachments in your sales pitch email—this includes any images or logos you might have in your signature.
• Images and content : Similar to attachments, some email providers may flag emails that contain images or other content (like if you sent a template with header images and your company logo). It’s best to send plain-text pitches.
• IP Address : An IP (Internet Protocol) address is a number, kind of like a unique name, for your computer. If your IP address is flagged for sending spam in a previous campaign or email, then any future emails coming from your IP address are more likely to deliver to spam boxes. To avoid having your IP address flagged, make sure you’re following the rest of the advice listed above.

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Use placeholders and merge tags if you’re sending to multiple contacts.

Placeholders correspond with columns in a spreadsheet or CRM list.

If you use a placeholder for {{First Name}} in the intro of your email, you’re less likely to be sent to your recipient's spam box as the email is more personal.

If you’re running a campaign with a mail merge tool (a tool that sends more than one email at a time), a CRM, or email marketing tool, you can use placeholders to customize each message based on a recipient's specific details.

Mail merge software will pull data from a spreadsheet and CRM/email marketing tools will pull data from the customer’s info saved within the platform.

For a spreadsheet using {{First Name}} placeholder, data would populate that field from the spreadsheet column titled “First Name.”

In the image below, "Hi {{Name}}" would show up in the email as "Hi Michael Scott."

Pro Tip : Case and spacing matter! You must match case and spacing of placeholders/merge tags with spreadsheet columns and CRM fields respectively.

Other placeholders you can use to warm up your email are {{Location}} or {{Where we met}}. Check out this template example:

Sales Pitch Email Example 1:

Hi {{First Name}},

It’s {{Your Name}}, we met at {{Where we met}} and discussed {{Prospect’s pain point}}.

I’m wondering if you have 10 minutes this week to talk more about your company’s needs?

Write the pitch.

Now that you’re familiar with the technical lingo and how your IP address and placeholders affect the deliverability of your campaigns, it’s time to start writing your email sales pitch.

Get the subject line right.

Some argue that shorter subject lines are best, around 3-4 words. But word count aside, we can be sure that a subject line that piques interest is always best.

Here are some ways to write subject lines that win a prospect’s interest:

• Ask a question. This encourages prospects to open for the answer to the question.
• Use an emoji . According to Constant Contact , using emojis increases open rates.
• Use a brand name to target prospects. For example, if your prospect is in the banking industry, you might mention Capital One in the subject line. Like this: Did you see that Capital One increased profits by 20%? You might follow this subject line up with a case study in the body copy, showing how your company was responsible for that increase in profit.

Warm things up.

How can you make an email pitch less cold—when you barely know someone? Or maybe, you’ve only been introduced once at a conference?

• Noting the time or place you met the person helps warm things up as it reminds your prospect that you aren’t emailing them out of the blue. And if you were introduced by a colleague through LinkedIn , email, or some other internet introduction—that's a great reference point too.
• If you haven’t met your prospect in person (or been introduced via web) before, then point out something you’ve got in common. One of my favorites is “we’re in the same LinkedIn group ________ and I noticed you shared this interesting article _________.”
• Use a prospect’s first name and be sure you don’t use too much industry jargon. Make sure your note sounds professional, but not stuffy. There’s nothing colder than a drawn-out email, full of jargon, that starts with "Dear Ms. Lewis."

Keep it short and sweet and to the point.

You have eight seconds to grab your prospect’s attention. Sales emails that are long-winded hurt your chances of getting a response. The best way to grab attention is to talk benefits in the first sentence or two.

Amateur sales reps often don’t realize that benefits are best expressed as results—not product features or services. For example...

Product feature/service (bad) : "Our CRM solution can integrate with thousands of products."

Results (good) : "Sales reps save an average of three hours per day because they don’t have to do as much data entry ."

Results are what sell, so focus on writing results into your introduction.

Ask for something.

You won’t get what you don’t ask for—and the most important part of your pitch is your ask. This ask is also known as a call to action (CTA). This CTA, which can be expressed as a question, gives your recipient a reason to respond.

Here are a few tips on writing an effective CTA:

• Ask for something specific —like a phone call, meeting, or email response.
• Make sure your CTA is its own paragraph and is only one line or two. This will draw your prospect’s eye to the CTA. And even if it follows a couple of paragraphs, it’ll stand out.
• Note a specific time if you plan to ask for a phone call. This lets your prospect know that you’re being considerate of their time, and also that your call won’t eat up too much of their busy schedule.

Here’s an email sales pitch template based on all of the pieces we’ve suggested:

Sales Pitch Email Example 2:

I’m glad we met at {{where you met}} as I think {{your company}} can help you in your efforts to {{prospect’s goal}}.

Our software will save your reps over 3 hours per week in data-entry.

Do you have 10 minutes this week to talk about what these benefits would mean for your company?

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Don’t forget to follow up..

If the CTA is the most important part of your pitch, the follow-up might be the next most important piece.

Did you know that following up within the hour increases your likelihood of a meaningful convo with a decision-maker by about seven times ? This means that there are different types of follow-up messages that you’ll need. Let’s go over the three most common follow-up types:

Yes responders

First, there’s following up for people that respond positively to your pitch. This type of follow-up is your top priority as these leads are interested and likely qualified compared to non-responders.

No responders

These contacts aren't interested in your product or service. It’s probably your best bet to remove them from your pipeline and focus your efforts on qualified leads.

Non-responders

There are multiple types of non-responders, depending on what all you’re measuring with your email tool or CRM . We recommend tracking opens (who opens the email) and clicks (people who click a specific link in your email—like to a webpage).

Here are a few templates to get a reply out of these non-responders:

Sales Pitch Email Example 3:

For people who opened.

These prospects were interested in your subject line . So it’s worth a follow-up attempt to learn more about their interest. Try this template:

I noticed that you got my message, I’m wondering if there’s any more information I can provide?

Here’s a link to a case study about {{benefits in your pitch email}}. Check it out here: yourcompany.com/case-study-1

{{Signature}}

Sales Pitch Email Example 4:

For people who didn’t open.

I always follow up with the same exact email pitch I originally sent. I just add the following line to my introductory sentence:

I’m following-up to my last email as I wanted to make sure you’re aware of {{benefits your company can provide}}.

{{Text from original pitch}}

Sales Pitch Email Example 5:

For people who clicked.

For folks who click on a link, you should follow up with something relevant to the link they clicked. For example, if a prospect clicks on the link in our email pitch above, we might follow up with something like this:

I noticed you checked out our case study, {{case study title}}. Was there something in particular about the case study that you’d like to discuss?

I think that we could help your company save 50% on CRM costs in the same way that we helped Company XYZ in the case study above.

Do you have 5 minutes to discuss in the next day or so?

Go forth and pitch your company’s benefits.

Now, you have five templates that will help you crush your sales goals . Remember that benefits sell things, not product features or services. And it’s always best to follow up within the hour if possible.

P.S. Don’t let non-responders dampen your motivation—keep following up with them. Not everyone converts on first contact!

🚀 your prospecting

Looking for more ideas for how to prospect effectively? Check out this webinar with PersistIQ's CEO.

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11 Sales Email Templates to Connect With Your Prospects (+ Best Practices)

Writing the perfect prospecting email is the holy grail of outbound sales. Every rep dreams of an email template that works…every…time. Unfortunately, there’s no perfect email—but there are definitely templates that can increase your response rate and connect you with more buyers. 

No matter what you decide to write about, good emails all follow the same structure so your outreach is direct, personalized, and focused on your prospect’s goals and pain points. The four cold email components you should always include are:    

• A catchy subject line 
• An interesting hook/opening sentence 
• A compelling value proposition 
• A clear CTA

There are infinite ways to use these components. To get you started, we’ve put together a list of eleven sales email templates that are guaranteed to increase your email response rate. Plus, some of our top cold emailing best practices. 

First things, first: Six best practices for great emails

As you start creating your own custom email templates, follow these best practices to ensure your emails are short and sweet, personalized, offer a clear call to action, and more. 

• Switch out a hard CTA with a soft CTA: 

Your buyers are busy people and receive hundreds of prospecting emails. It’s understandable if they don’t immediately see the value of jumping on a 15 minute phone call based on one email. 

Asking for a less formal response means that you’re not putting pressure on them right away and these emails receive more positive replies. It also helps you avoid being marked as spam. Try asking if they’re interested in learning more, without asking for a meeting.

•  It’s about the prospect, not you or your company

Don’t send prospects a brochure about your business in email form. It will eventually be important for them to know who you are and what your company does, but cold emailing is about solving their problems and helping them reach their goals. Relate your value proposition to the challenges that happen in their industry. It’s not what your company does, it’s what your company does for them . 

• Keep it short and simple

Wait until later in the sales process to provide details about your product, features, and services. Your initial emails should be easy to scan and direct as well as enough information to pique their curiosity without paragraphs of text.  

• Start with quality leads 

If the email addresses of your leads are inaccurate or out of date, no email will be effective. Start cleaning up your database by using LinkedIn. You can download batches of contacts into a CSV file and sync the file with your CRM to increase the effectiveness of your outbound sales process. 

• Follow up, repeatedly 

Even if your email was interesting, your prospect might not respond right away. Reach out again over email, by replying to your original message, with another value proposition. You might need to do this ten times but following up will improve your response rate. 

• Personalize

Research your prospects, their roles, and their companies. The better you understand their goals and roadblocks, the more relevant you can make your content. Always address emails to their name and explain why your product is suited to their company. 

Email personalization gets results. The average response rate of personalized emails is 17%, big increase from generic emails, which have a 7% response rate. 

11 sales email templates that get positive responses

• The social selling Play 

Social selling is table stakes in 2022. Your prospect’s are giving away information about their needs and goals on social media. Acknowledge what they have to say in your prospecting emails. Start with Twitter and LinkedIn, they’re the most popular platforms for professionals. 

Engage by commenting, liking and sharing your prospect’s posts – they’ll remember the people that reached out about their content. 

Take things a step further with this social selling email template. By interacting across social media and email, this message  will be a little warmer than a regular cold email. 

Subject: I follow your tweets

Hi [Prospect’s first name],

I follow you on Twitter and always find your content to be really helpful. In fact, the blog post you shared recently on [subject] helped me [result]. 

My company helps customers with [value proposition]. I’d love to talk with you about how I can help [prospect’s company] improve [workflow or results]. 

Are you interested in having a quick chat? 

Regards, 

[Your name]

P.S. I love your sales memes too

• The “congrats on your announcement” play 

Sending an email that shows you did your research is a great way to cut through the generic spam that fills up inboxes everyday. Acknowledging big achievements, especially personal ones, sets the groundwork for further relationship building. 

Use this template to congratulate your prospect on their company’s recent industry award, a new round of funding, or big announcements. Or speak directly to the prospect and celebrate their recent promotion or their new role at a new company. 

Subject: Congrats on the new role!

Hi [Prospect’s first name], 

Congratulations on your new role as [job title] at [their company name]! I read the announcement on [their company] website and I’m looking forward to seeing how you help your team achieve [goal that your prospect was hired for]. 

I work with companies in [their industry] to make this process more efficient and to see results faster. Are you free for a chat to learn more? 

[Your Name]

• The referral play 

Sellers benefit from connecting the dots in their network because people trust people they know. By connecting your name with someone this person knows and respects in their industry, you establish a level of social proof. 

Don’t use someone’s name without their permission though, otherwise it may backfire. It’s helpful to regularly talk to your existing customers and keep your conversations fresh. Call customers regularly, offer to meet your contacts for lunch, and make sure to say hello at industry events to build good will. 

Subject: [mutual connection’s name] and [prospect company]

I spoke with [mutual connection’s name] at our annual conference last week and she mentioned how her role as [connection’s job title] is to improve [result]. I’ll be meeting with her again soon to brainstorm.

She thought that you might want to learn more as well since you’re in a similar role. [Your company] helps businesses [value proposition] in just a few months. 

Are you open for a short call later this week? 

• The interest-based CTA play 

According to research by Gong, asking for a prospect’s “interest” in a cold email is a higher performing CTA than asking for a meeting. Instead of requesting some of their limited time, ask for their curiosity – which isn’t a limited resource. 

Try out Gong’s interest-based CTA email template . Your goal is to sell the conversation, not the product. After your first conversation, this CTA is no longer as effective and it’s better to ask your prospect for specific things like a call, meeting, or demo. 

Subject: Losing winnable deals

Is [pain point] stopping your team from reaching your goals?

Imagine being able to [top use case] to improve [positive outcome].

As I research [prospect’s company], I see 
one big way where [prospect’s company] can

boost your team’s performance:

[workflow] so you can [benefit].

Does it make sense to discuss [positive outcome] for your team?

Best Regards,

• The helpful content play 

Most sellers are asking for something when they email a prospect. Flip the script and offer something of value to your prospect. By linking to or attaching content that is relevant to their needs, you show them that you’re invested in helping them reach their goals. 

Your company’s case studies can be helpful but industry publications are more compelling. Send them the latest Forrester or Gartner research. You can also send them a timely and related news article. 

Subject: New Gartner report on [business objective]

While researching [prospect’s industry or role] I learned that [pain point] is a major challenge for companies like yours. Do you find that to be true? 

If so, I thought this [piece of content] could be useful for you. It dives into how [industry leading companies] are able to overcome this challenge with [value proposition]. 

Would you be interested in talking about this article over the next week? 

Kind regards, 

• The “I read your content” play

Your prospects are talking about their goals, challenges, and expertise all the time. Visit their company blog, LinkedIn page, and Twitter feed to see what they’re talking about. Even better, follow your prospect’s social media. 

If they posted on LinkedIn about their strategy to improve certain elements of the sales process, like and comment on their post. Then, reference that article in your email as well as how your company can help.

Subject: Great LinkedIn article 

Hey [Prospect’s first name], 

I loved your article that you posted on LinkedIn about [subject]. The way you simplified such a complex process was helpful for me when I work on [subject] here at [your company name].

We just [hosted a webinar, organized a meetup, released an ebook] on how we help our customers solve [relevant challenge] you might be experiencing. 

Can I set up a quick chat over coffee with you this week? 

Thanks, 

• The “offering feedback” play 

This email template shows your personal expertise in your subject matter. Make sure that you’re offering feedback that will be well received – in other words, don’t call their baby ugly. Your feedback should help them improve while also offering praise about what they do well. 

If your company helps improve SEO, let them know how they rank compared to their competitors. If your product helps businesses personalize emails, sign up for their next webinar and review their email templates.. 

Check out this sales template from Autoklose: 

Subject: Your website is awesome but…

I stumbled across [website name] the other day, and I must say that it looks really great. It’s visually appealing and full of interesting and educational content (like those case studies). 

However, I only found your website by accident.

This can seriously damage the growth of your business. In other words, you need a sound search engine strategy that will put your website among the top search results and bring it closer to your prospects.

Here’s the[ link] to my calendar, let’s have a quick discussion.

[Your Name] 

• The value selling play 

Value Selling is an entire sales methodology where sales reps take a consultative approach and provide value to the customer. This helps prospects make their decision based on the future value that your product can provide. Get straight to the point about the results of buying your product. Make sure that you’re using verifiable data to prove your point. 

Here’s an value selling email template from Cirrus Insights: 

Subject line: 10x [company]’s [result] in ten minutes?

Hello [Prospect’s first name],

I have an idea that I can explain in 10 minutes that can get [prospect company] it’s next [quantity of new customers, leads, revenue, etc].

I recently used this idea to help our client, [competitor], almost triple their [result].

Let’s schedule a 10 minute call so I can explain. When works best for you?

Cheers, 

• The shared interest play

This is a flexible email strategy. Shared interests could be related to your personal similarities with the prospect or how your companies are working towards similar goals. Take a look at your prospects’ social media history to see if you have a shared interest in sports, hobbies, or talk about the same business objectives. 

Your companies can also have things in common. If your organization helps sales teams with real time coaching software, and your prospect’s company sells sales methodology training, you probably have things in common without being competitors. 

Company similarities

Subject: We have the same goals 

The more I read about your company, the more I see that we are both working towards [goal or result]. It looks like we both partner with some of the same companies like [list of shared customers or partners]. 

Some of these customers have improved [result] by 2X after working with [your company name]. I’d like to tell you more about this over a call and arrange a meeting soon. 

When is a good time for you? 

Personal similarities (bonus email template!)

Subject: SF Giants fans

I follow you on Twitter and always enjoy your commentary about baseball, and especially the Giants. My family has season passes so I’m usually at every home game. 

[Your company name], gives sales reps more “at bats” by improving the quality of their [process]. Would love to tell you more over a coffee. 

Are you available to meet up early next week? 

Hope to see you at the next game!

• The feature and benefits play

Sometimes the simplest approach is the most effective. Include a handful of valuable product features and connect them to why they’ll benefit your prospect. 

Subject: [prospect company] x [your company]

[Your company] helps our customers with [value proposition]. 

Our product’s [feature] lets you [explain value proposition] at scale. [Feature] also helps our customers save time and ensure [result] across the team.

Are you free for a call tomorrow morning so I can explain more?

[your name]

• The “point me in the right direction” play 

Asking a prospect to connect you with the person that’s in charge of an initiative at their company lets you show value to your prospect without using up their time. This strategy works well when emailing VPs or Directors at larger companies, or CEOs and founders at smaller companies.  

Subject: Appropriate person for [subject]? 

I have a service that helps companies with [value proposition] and saves them money while doing it. 

Can you point me towards the right person that’s running this initiative in your [relevant department] team and let me know how best to get in touch with them? 

Looking forward to hearing back. 

Improve your cold emails

Creating effective email templates takes some trial and error. You might need to tweak the emails above to fit your needs, but the framework will help you on your path to success. 

Learn more about how to write effective subject lines , plus a freebie list of 20 subject lines, on the Wiza blog. 

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The Perfect Sales Pitch: Examples, Templates, and Best Practices

Overfamiliar, aggressive, awkward — we’ve all been on the receiving end of a terrible sales pitch from a pushy seller.

But sales pitches are so much more than an uncomfortable phone call or an unwarranted email. In fact, a great pitch should make a buyer’s life better by connecting them with products and solutions that solve their most urgent problems.

How can you maximize the potential of your sales pitch? In this guide, we’ll reveal the secrets to ensuring your outreach is pitch-perfect by answering common questions like:

• What is a sales pitch?
• How do you make a sales pitch?
• What needs to be included in a sales pitch?
• What makes a sales pitch bad?
• How to deliver a sales pitch
• Templates for sales pitches that capture attention

Let’s dive in.

WHAT IS A SALES PITCH ?

A sales pitch is a well-crafted sales presentation that connects salespeople with potential buyers. The goal of a sales pitch is to catch a potential customer’s attention and convince them to learn more. Pitches can happen anywhere — via email, social media, or in person. A great sales pitch should pique the buyer’s curiosity and convey clear value.

For more on how to craft the best sales pitch, see what our team of sales experts has to say in the video below

HOW DO YOU MAKE A SUCCESSFUL SALES PITCH?

Creating an effective sales pitch is simple — just follow these five steps.

1. Research, research, and research some more

Great research will help build a foundation of value for your pitch, increasing the likelihood that your buyer will respond. Try to understand to whom you are pitching. What does their company do? What goals might that company have? What buyer persona are they most likely to fit in? Additionally, don’t forget to explore the customer’s story and profile — find out who they are, what their role is, and if you have any shared interests that might help you set the tone for the rest of the customer relationship.

2. Frame it around the customer’s needs , not yours

Talking about your product is the fastest way to get buyers to tune out. A winning sales pitch is about the customer, not you. Think about the functionality of your product and the value it provides for your potential clients. Are you reducing costs? Improving efficiency? Eliminating manual tasks? Buyers will respond more to the benefits of your product pitch than anything else.

3. Choose the right channel

There are many venues through which a sales pitch can be delivered — email, social media, or a phone call. Think about both the customer’s needs and their industry. Think about both the buyer and their industry. Mature, more established industries may respond better to more traditional forms of outreach, like a sales call. On the other hand, a highly innovative or startup company may prefer modern approaches, like a direct message through social media. That said, don’t stress over this stage too much; if you don’t get a response from one channel, it’s totally acceptable to try again via another one.

4. Make it personal

Next, think about personalization. Most reps use automation tools or work off a base pitch template, but that template should change based on how you are delivering your pitch and who it’s going to. For instance, you’d use different language based on whether you’re pitching a prospect via social media than you would through a sales email. You’ll also want to tailor your pitch so that the value and benefits you’re describing map to actual buyer pain points — after all, someone in healthcare will have very different needs than someone in manufacturing.

5. Tell the buyer what you want them to do

Finally, always end with a call to action. What do you want the buyer to do? Call you back or respond with times to meet? It’s critical that you close with a clear next step, so stay away from vague phrases like “What do you think?” Go for strong, timely, actionable phrases instead — check out the examples in the next section for more inspiration.

WHAT NEEDS TO BE INCLUDED IN A SALES PITCH ?

Now that you know how to make a sales pitch, let’s take a closer look at what the pitch itself should say. Regardless of channel, there are three main components to every successful pitch.

Whether it’s the opening line of your cold call or the subject line of your cold email, your hook should capture your buyer’s attention. Great ideas for openings include:

• Asking a question (“How would you like to increase revenue…”)
• Share a data point (“Did you know that 60% of CEOs…”)
• Reference a shared connection (“Saw that you were also a fan of…”)
• Cut to the chase (“I won’t waste your time — just wanted to share…”)
• Mention a recent interaction (“It was great connecting with you at…”)

After your hook, you should quickly explain why you are contacting your buyer and what your product can do for them. Keep this value prop short but enticing. Some key points to hit on include:

• What your product is in plain English — now is not the time for marketing jargon.
• Why the buyer should continue to engage with you using data, case studies, testimonials, or market research.
• How will the buyer personally benefit should they respond? Do this by typing the benefits from the previous bullet to the buyer’s goals or objectives.

Call to Action

Finally, close your call, social, or email pitch out with a call to action, or CTA. Push to include a clear next step your buyer can take, like calling you back or responding with availability. Take a look at these examples:

• When is a good time to chat about this more?
• Would you be open to a call to hear more?
• What is the best way to connect on this?
• Do you have any availability next Tuesday for a quick call?
• How would 15 minutes next week sound?
• Does it make sense to connect for 10 minutes this week?

WHAT MAKES A SALES PITCH BAD?

There are some sales pitch techniques you should avoid at all costs. Before you send your pitch or dial your customer, skim your pitch for any of these red flags:

• “I” statements: Your sales pitch has limited real estate. Don’t waste it on talking about yourself.
• Long pitches: The term “elevator pitch” should be taken literally. You shouldn’t take an hour to deliver your value proposition. A good sales pitch should be delivered in the time it takes a person to go from the lobby to the second floor.
• Product pricing: Getting a buyer to speak about their wallets, or money in general, on the first interaction is a fast way to have them ignore you because you don’t sound interested in them or their journey.
• Complicated explanations of product features or capabilities: During the prospecting stage, buyers aren’t ready to discuss solution details or look through an entire pitch deck.
• Overfamiliar greetings like “How was your weekend?”: Unless you’ve met the prospect before, this will come off as creepy.
• Generic pitches: If this pitch could work for any prospect, then it’s probably not tailored enough to capture a prospect’s attention.
• Promises you can’t keep: It may be tempting to promise buyers the moon, but this approach will ultimately set them up for disappointment; be realistic and let the strength of your product speak for itself.

HOW TO DELIVER A SALES PITCH

Any inside sales rep will tell you that pitching is hard. No matter which channel you work through, engaging with customers is a nerve-wracking experience. But it’s not impossible.

The key to delivering a flawless pitch is to stay confident. And the way to build confidence is through preparation. Here’s how:

• Practice your pitch live before you deliver it . While it may seem silly to recite a pitch to your roommate (or your pet), live practice is one of the most effective ways to work out the kinks in your delivery so you’re fully comfortable speaking in front of prospective clients, even if you’re pitching through a digital channel. — so it’s best to start honing your live pitch delivery skills sooner rather than later.
• Keep buyer profiles on hand. In general, most pitches will be done remotely via phone calls, social media outreach, or email. Take advantage of the fact that your buyer isn’t in the room by keeping your account reach on hand during interactions. Think of these notes as a security blanket. Sure, you could deliver the pitch without them, but in the event that your nerves get the best of you, you can recover quickly and discreetly.
• Know what your next step is. Don’t get caught flat-footed when a customer says “yes” to your pitch. Especially for live interactions, it’s important to know what your next step looks like. In some cases, this may be as simple as asking a buyer for time to set up a demo. But buyers may want to talk shop while they have you — so be prepared to dive deeper. It can help to keep a sales play or discovery call deck on hand to guide you through a more in-depth conversation, should the need arise.

TEMPLATES FOR SALES PITCHES THAT CAPTURE CUSTOMER ATTENTION

There’s no one right away to craft a sales pitch. That said, these sales pitch examples can help your sales team get started — just don’t forget to personalize using the strategies we discussed earlier for the best conversion rates.

1. The Shared Connection

This approach is useful when you and your buyer have something in common outside of work, like a shared hobby or alma mater.

Hi <<>>,

Reaching out as we’re connected on LinkedIn, I found your recent post about the best restaurants in Seattle super handy. Your suggestion to “eat outside our comfort zones” was a great reminder to be more adventurous in my dinner choices.

And in the spirit of trying new things, I wanted to share our latest research with you. I would love to connect to walk you through the report and get a sense of your near-term goals.

Would you be open to this?

2. The Data Dump

Data is a great way to catch buyer attention, especially if it can help them make the case to their team for your product.

The bad news: marketing burn is all too real these days. The good news? Help is on the way. New research shows that our platform can deliver:

• 72% increase in buyer engagement
• 50% in open-rates
• 20% decrease in attrition

How does 15 minutes next week sound to walk through how our customers achieved these numbers with our platform?

3. The Celebratory Moment

Eventually, one of your pitches will coincide with a big moment in a buyer’s life. As long as it’s appropriate, leverage that moment to build a connection.

Congrats on the recent promotion to Senior Program Manager! As you settle into your new role, curious to see how you’re approaching project management?

Did you know that a simple reduction of two manual tasks can win you back five hours a week?

Our platform makes it easier than ever for you to focus on the work that matters. If it makes sense, I would love to connect more on what we could do for you to make your day more efficient.

Do you have time next week?

4. The Incentive Follow-Up

Finally, this is a great template to use when leads are tepid or unresponsive — especially when paired with a personalized message.

With the weather cooling down, wanted to see if you’d be interested in a virtual coffee? Again, I would love to connect on our solution and fill you in on the use cases your peers are currently using our platform to solve. If not, enjoy a coffee on me!

PITCH-PERFECT CUSTOMER OUTREACH

Sales pitches don’t have to be an awkward experience. With these sales pitch ideas and techniques, you should be able to craft a sales pitch that strikes all the right chords with your target audience, ensuring your outreach is pitch-perfect and gets your buyers to the next step of the sales process every time.

Ready to put your pitching skills into action? Explore how Highspot makes engaging customers easier and more effective than ever .

The Highspot Team works to create and promote the Highspot sales enablement platform, which gives businesses a powerful sales advantage to engage in more relevant buyer conversations and achieve their revenue goals. Through AI-powered search, analytics, in-context training, guided selling, and 50+ integrations, the Highspot platform delivers enterprise-ready sales enablement in a modern design that sales reps and marketers love.

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How to make a sales pitch [+most effective examples]

A guide to writing saucy subject lines and some sexy templates to get you started

Days, weeks, and months of relentless flirting with your client has led to this exact moment. Your sales pitch is either going to make or break the deal. To lose the sale at this point would be disappointing, heartbreaking, and even worse… a waste of time.

Your sales pitch should be well-rehearsed, but personalised. It needs to strike the right balance between friendly and functional. It needs to be perfect; but you know that. What you need to know is how to do these things and for that, you have come to the right place.

By the end of this article, you'll know:

From what it is, to how to do it; this article is a detailed what’s what of email sales pitches and how to write a sales pitch. If you stick around until the end, you might even find some pre-written templates to make the pitch for you.

What on earth is an email sales pitch?

The word pitch has several meanings. But we’re not talking about the depth of your voice or the place where you do sports. We’re talking about a sales pitch.

Also known as a sales presentation, a sales pitch is a speech or written statement given to persuade someone to buy something and close the deal.

In fact, the term sales pitch probably does find its roots in sport. In baseball, a pitch is where one player throws the ball to, or past, the batter. Imagine you are the pitcher, throwing your product at the customer, the batter. The only difference is, you want them to smack it out of the palk. You need them to engage with the ball as much as possible.

How on earth can I make my sales pitch sexy?

You’re wondering how to start a sales pitch. Well, it’s not easy; nothing in sales is. If it was easy, you wouldn’t be here. At the same time, we’re not talkin about writing the next works of Dickens or Dahl. All you need are the following seven elements and a sprinkle of your personality to write a perfect sales pitch that is going to promote your product and persuade your customer to part ways with their hard-earned cash.

A Saucy Subject Line

Regular subscribers to our blog will know all about the importance of subject lines, when it comes to getting your email opened. You know, this part of your email…

Your subject line is your hook. In the battle of the inbox, it’s your only weapon that’s going to actually get your email opened. It needs to be short, urgent, positive, on time, and personal. Above all, it needs to be clickable. According to Invesp research, 69% of messages get sent straight to spam based on the subject line alone. Don’t let your business-busting sales pitch be part of that scary statistic.

We’re well-versed in the business of subject lines. If you want to learn more about winning the Battle of the Inbox, read about it here . Alternatively, you can watch this video about the same topic, if you’re feeling a little bit too lazy to read.

A Vivacious VP

VP stands for value proposition and is part of your business model . A value proposition refers to the value a company promises to deliver for a customer. A good value proposition works as a statement of intent, introduces the brand to a customer, outlines what they stand for, how they operate, and why the customer should choose them. VP eliminates buyer guilt and replaces it with buyer reason.

Your VP needs to address the following points

• What do you sell?
• How your product or service solves/improves problems
• What benefits customers can expect
• Why customers should buy from you over your competitors

A NetHunt VP looks a little something like this...

As you know, our CRM is built for small businesses like yourself. We pride ourselves on simplicity of integration and ease-of-use, and this sets us far apart from our competition. Above all, we built our system so that it bends around your business, rather than you having to bend your business around it.

A Supporting Story

A story helps set the context for your product or service, and outlines exactly where it fits into a lead’s life by identifying the problem they face and explaining the solution. A powerful story is a must-have for modern marketing teams; it should be sewn into the fabric of your brand and told at every possible opportunity, especially as part of your sales pitch.

Stories engage customers with your brand and give them threads of commonality to connect with a business. Your story should be emotional and personalised, but at the same time real and tangible. It must be communicated in the customer’s language and should play on the customer’s pain points and common situations.

Shortness and Sweetness

Like this paragraph, make it snappy. Your sales pitch should be concise and to the point. Don’t let information get lost in nervous chit-chat and beating around the bush. Ideally, your pitch should be a line to summarise what your company does, how they do it, and for who they do it. At most, it should be three lines expressing the same information.

The sauciest subject line and the most Shakespearian story still wouldn’t be enough, however. After promising so much about a product, you better have the resources in your back pocket that are going to back you up.

Back it up with expert opinions , testimonials , professional reviews , customer reviews , studies, awards and competitor comparisons .

The truth is, people trust data and people trust other people who are similar to themselves. A survey conducted by Dimensional Research revealed that as many as 90% of respondents claimed positive online reviews influence their buying decision.  

A call-to-action (CTA) is (usually) the final sentence of the body of your email before you sign off with your name. It must be distinct and understood. It would be daft to preach the benefits of your business without outlining the next, logical step for a customer to take. Urge your client to take action after they read that original email with a clear phrase that starts with a verb. Include a link so they know exactly where to go.

• Use a strong, active verb discover , hit me up , respond
• Be clear book a free demo in and I can show you the ropes!
• Use first-person perspective you need to see what we can do!
• Be enthusiastic use an exclamation mark!

Here are some CTA examples for a sales pitch email…

• Start your 14-day free NetHunt trial, today!
• Book a free, online demo with our super success team.
• Early-stage startup? Contact us and find out if you qualify for a special price plan!

A Thorough Check

As an ex-teacher, an experienced copywriter, and a passionate editor I am obliged to tell you to check your work. Read it, read it again, and then read it out loud to make sure there are no unprofessional typos and your email works well. Run it through Grammarly, a productivity app that we use regularly in the NetHunt office .

Have you ended your professional email correctly ? Have you included your 21st century business card, your signature ? Is your email professional enough ? Heck, are you even sending it to the right person ; the company decision-maker?

If the answer to each of those questions is yes, then you might be just about ready to hit send.

A Fancy Follow-Up

How long should I wait before following-up with a customer that I have pitched to?

A good question, but unfortunately not the right one. With so many conflicting factors affecting why a lead hasn’t responded to your quote, this question doesn’t go deep enough. They might need time to think, they might need to wait for approval, they might have spilt tea on their keyboard, or they might have simply deleted your email. The list goes on and on…

Instead, you should ask yourself how to follow-up with a client that has already been quoted with a price. After some self-reflection, you should then open your laptop and head straight to nethunt.com and find the answers, which we have put together here .

Tasty sales pitch templates

Check out our sales pitch examples. Far from being a sales pitch script to stick to, these examples are simply to inspire and get your creative juices flowing as you build up to making your pitch.

Hi [Customer] , I attempted to get in touch with you several times to discuss [our brand] and why I think our [product] could be a match for your business. I’m wondering if you can help me. I would like to speak to a sales operations executive or a person responsible for [area of business] at [their brand] . Is it possible for you to put me in contact with this person? I really think your business can benefit from our product! Thanks in advance! [Name] [job] [phone number]

Hello [Customer] , I’ll get straight to the point. Our company, [our brand] has just created a popular [platform] group offer. We’ve already had over 500 entrants, but we’ve got room for loads more. Not only are we offering great discounts, but we are supporting our local community by [charitable activity] . I’d love to give you advanced access to [content] . We’ll be channeling this out on [date] . An exclusive copy is attached to this email. Let me know if this product is the one for you! Regards, [Name] [job] [phone number]

Hi [Customer] , I loved your post on [topic] . I’ve started buying [product] and I already love it! I was wondering if you’ve ever looked at anything like [our product] ? We have a line of [products] that seem just about perfect for you and your company. Reply to this email if you are interested in a free sample. Head here to check out some of the customer reviews we’ve had for our product, I think you’ll be impressed! All the best, [Name] [job] [phone number]

Hey [Customer] , I’m just emailing you to see if you’d be interested in checking out our new product. I saw that you feature a lot of content about [topic] , and I think you and your readers would love ours. We [brief description of what our brand does] . Let me know if you’d be interested in hearing more about it. I’d be more than happy to send a sample for your as well. Talk to you soon. [Name] [job] [phone number]

Dear [Customer] , I’m the owner of [our brand] . We have the perfect product that can help you. [their brand] solve [pain point] , [pain point] , and [pain point] . If you’re interested in acquiring [product] , please let me know as soon as possible. Thank you for your time. Best Regards, [Name] [job] [phone number]

When it comes to connecting with people in real-life situations like sales networking parties or professional events for salespeople and marketers , having a concise version of your sales pitch is essential. Dive into our comprehensive guide to elevator pitches and explore top-notch elevator pitch examples to level up your pitch game!

When you’re next sending a sales pitch, make sure you do it the NetHunt way.

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Originally published October 24, 2018, updated October 06, 2023

by George Rowlands

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150 Sales Email Subject Lines That Get Opened, Read, and Responded To

Published: August 22, 2023

There’s one email feature that can prevent your email from going straight to your recipient’s “Junk” folder. That tool is an email subject line, and it’s one of the most important parts of your sales email .

Your open rate, click rate, and CTA conversions depend on your sales email subject line. Sure sounds like a lot of responsibility for 60 characters, doesn’t it? Don’t fret. Once you understand what makes a great subject line, you’ll crank them out effortlessly and see your open rates soar.

But first, what makes a good subject line?

What makes a good email subject line?

• Keep it brief.
• Personalize it.
• Make it interesting.
• Offer value.
• Create urgency
• Avoid clickbait.
• Include keywords.

With sales email subject lines, a little creativity goes a long way.

After all, sparking your prospect's curiosity is often the simplest and most effective way to get them to open your email — and once they've done that, you can win a response by writing a relevant, timely email.

100 Email Subject Lines We Actually Clicked

Dozens of examples of stand-out email subject lines.

• Sales Email Subject Lines
• Funny Subject Lines
• Social Proof Subject Lines

You're all set!

Click this link to access this resource at any time.

100 Best Sales & Marketing Email Subject Lines

Fill out the form to see these examples..

But hitting on a good subject line isn't easy. Plus, what was fresh and inventive eight months ago will make your buyer's eyes roll back in their head today. So I talked to a few salespeople to learn the subject lines they were having success with.

Use the following tips knowing that they've been tried, tested, and verified to work by reps around the world.

1. Keep it brief.

The ideal length of an email subject line varies between mobile, desktop, and tablet devices, so keep this in mind as you craft the perfect one-liner for your sales email. On average, the maximum subject line is about 60 characters long before it gets cut off by the email provider. Campaign Monitor recommends a subject line of 41 characters so that each word appears on desktop, mobile, and tablet devices.

2. Personalize it.

Personalizing the subject line to include the prospect’s name is always a smart way to go. In fact, Campaign Monitor found that 74% of marketers claim to enjoy an average 20% increase in revenue when personalizing emails. People want to hear from, talk to, and buy from other people, not from big brands and companies.

Rather than sending your sales emails from a generic address like [email protected], use your personal email address or an alias that includes your first name to give your message a more human appearance.

3. Make it interesting.

I know. We’ve all been taught not to judge a book by its cover, but sales email subject lines don’t count. (Sorry, mom.) If you followed our tips on creating the best cold sales email , we don’t doubt that the content of your emails will have your prospects doing backflips to book calls with you. But before they get to the masterpiece of an email, they’ve got to make it through the subject line first.

Making the subject line interesting could mean a number of things, so use this list to find an angle that you think your prospect might care about.

• A recent news story in their industry
• A new statistic about their industry
• A question about a project they just started or finished
• An ask for their help

The key to each of these angles is this: they’re all about the prospect. You’ll have plenty of time to pitch your product in the body of the email and on future calls. The primary goal of your subject line is to get the prospect to click, read more, and decide if they’re interested enough to respond or take action.

4. Offer value.

Does your company offer a product or service that the prospect has been looking for on social media? Do you have a promotion that could free up your prospect’s budget for other activities? Can you help the prospect reach their goals faster? All of these options offer value to the prospective customer and are enticing angles to include in your subject line.

5. Create urgency.

Time sensitivity is a common filter that many of us use to prioritize our inboxes, so it’s understandable that our prospects operate their inboxes the same way. Even if your prospect isn’t particularly interested in making a purchase right now, there’s still some benefit in knowing that they could miss out if they don’t at least see what the limited-time-only promotion is. Creating urgency, where appropriate, is a tried-and-true tactic to get your emails opened and read, but don’t rely on this all the time. You could risk annoying your prospect with constant urgent requests.

6. Avoid clickbait.

Along the same lines of annoying your prospect, avoid creating email subject lines that can’t live up to the actual email, product, or service itself. Insinuating urgency, value, or importance where there isn’t any can leave a bad taste in your prospect’s mouth at best, and lead to your domain being marked as spam at worst. For an added layer of assurance, cross-check your subject line against our ultimate list of spam trigger words to avoid .

7. Include keywords.

Keywords are another way prospects filter and organize their inboxes. Including specific keywords in your email can help yours make it into a folder the prospect will review later. There’s no magic way to know what filters and rules your prospects have set up, but with some creative thinking and A/B testing , you can deduce what words affect your open rates better than others.

The Best Sales Email Subject Lines

Read through them all or use the index below to jump to the subject lines you need now.

Cold Email Subject Lines

Follow-up email subject lines, best email subject lines after no response, email subject line examples for meeting requests.

• Question about [goal]
• [Mutual connection] recommended I get in touch
• Hi [name], [question]?
• Did you get what you were looking for?
• [the e.e. cummings subject line]
• Hoping to help
• A [benefit] for [prospect's company]
• X tips/ideas for [pain point]
• Idea for [topic the prospect cares about]
• 10x [prospect's company]'s traction in 10 minutes
• I found you through [referral name]
• We have [insert fact] in common ...
• So nice to meet you, [Prospect]!
• Feeling [insert emotion]? Let me help
• Hoping you can help.
• This is a sales email
• Your yearly [X] target
• [Situation] at [Company]
• Who is in charge of X at [company]?
• Have you tried [restaurant in prospect's town]?
• So, you speak sign language?
• Will cut to the chase
• Might be off-base here, but ...
• If you're struggling with [common pain point], you're not alone
• Can I make your life 20% easier?
• [Name], saw you're focused on [goal]
• Will I see you at [event]?
• Can I help?
• Tired of salespeople who never give up?
• [Name] suggested I reach out
• Contacting you at [Referral]'s suggestion
• [Referral name]
• [Referral name] loves us & thought you might, too
• Fellow [University] grad here!

Imagine opening your mail app and seeing only the name, time, and date an email landed in your inbox. How would you prioritize what to open first?

It wouldn’t be easy, that’s for sure. Your prospects are constantly prioritizing their email inbox, even setting up filters and rules to organize their messages in order to respond to important and urgent notes as efficiently as they can.

You might be thinking that your cold sales email won’t make the prospect’s priority email list. With the following cold email subject lines, however, you can pique just the right amount of curiosity and get that prospect to open up your email.

1. "Question about [goal]"

What's your question? They'll have to open your email to find out.

2. "[Mutual connection] recommended I get in touch"

Few things are more powerful than referrals. If you share an acquaintance with your prospect, be sure to put that person's name in your email subject line. The more your prospect trusts your referrer, the more compelling your email will be.

Smart reps know that referrals are as good as gold in sales. According to NoMoreColdCalling.com , referred prospects have a whopping 50% close rate. If you've been introduced to a prospect by someone they trust, make it clear in the subject line that it's a referral.

3. "Hi [name], [question]?"

Questions provoke answers. Emails with question subject lines provoke opens and replies. Incorporating their name makes the email more personal, which will help it stand out in their inbox.

According to sales trainer Jeff Hoffman, approaching prospects like a curious student instead of a knowledgeable expert boosts engagement. Posing a question in your subject line asking for the prospect's help paves the way for a conversation — the point of a prospecting email.

4. "Did you get what you were looking for?"

Use this one to follow up with an inbound lead or a website visitor. They're clearly looking for help with a challenge — ask how you can be of service.

5. [the e.e. cummings subject line]

Most people incorporate capitalization when they draft emails (although some go a little CrAzY). With this in mind, an all-lowercase subject line will stand out.

6. "Hoping to help"

Have you heard? The age of Always Be Closing is dead; the best salespeople today adhere to ABH ( Always Be Helping ). Put this sentiment front and center — prospects will appreciate your candor as well as your willingness to be of service.

7. "A [benefit] for [prospect's company]"

Here are some examples of what this might look like in practice:

• A new HR strategy for Business Inc.
• A savings of $25k for ABC Corp.
• An all-time revenue record for Organization Y

The specificity of the benefit and the personalized subject line will hook your buyer. Plus, just like the prospect's own name, buyers are also partial to the name of their company. When in doubt, personalize.

8. "X tips/ideas for [pain point]"

People love numbered lists (hence, the rise of the listicle). Insert a number into your subject line to drive interest.

9. "Idea for [topic the prospect cares about]"

A free idea? Sure, I'll take it. *click*

10. "10x [prospect's company]'s traction in 10 minutes"

Throwing out some buzzy numbers can generate some immediate interest.

11. "I found you through [referral name]"

Again, don't underestimate the power of mentioning referrals in a subject line. It immediately establishes a connection with the prospect and increases their investment in responding to you.

12. "We have [insert fact] in common ..."

Spend five minutes looking through your contact's LinkedIn or Facebook accounts. I bet you can find at least one thing you have in common — even if it's just that you've both been photographed eating spaghetti. Be careful; don’t mention something too personal or something they clearly want to keep private, or it will come off as creepy. Pick something that the prospect made publicly known on their social profiles.

13. "So nice to meet you, [Prospect]!"

Whether they downloaded a piece of content or visited your pricing page, let your prospect know you've noticed their interest and are happy to finally touch base.

14. "Feeling [insert emotion]? Let me help"

Tap into current events in your prospect's industry. Targeting marketers during the busy weeks before Black Friday? Try "Feeling stressed? Let me help." Then share how your product or service can lighten their load.

15. "Hoping you can help."

People generally want to help other people. If you're reaching out to someone for the first time, ask, "I'd like to learn more about your marketing conference schedule this year. Would you be able to connect me with the right person to speak with?"

25 Free Sales Email Templates

Save time, find new ways to reach out to prospects, and send emails that actually convert.

• First-Touch Emails
• Follow-Up Emails
• Break-Up Emails
• Full Email Sequence

16. “This is a sales email”

You’d be surprised how far honesty and transparency will take you. By opening with the primary reason for your email, you’ll break down the wall your prospect has up when they’re being sold something. By taking the elephant out of the room, you can use the body of your email to get your point across.

17. "Your yearly [X] target"

Everyone is held to a number, whether they're a writer and editor like me (blog traffic!) or a CIO (achieving SLAs!). So pair "your" with any goal or problem the prospect might be experiencing, and you've got a hyper-relevant email subject line.

18. "[Situation] at [Company]"

For example, "Sales Training at Business Inc." or "HR Services at Organization Y." Whatever it is that you sell, connect it with the company you're prospecting into for a subject line one-two punch.

19. "Who is in charge of X at [company]?"

Seeking an introduction to the right contact at the buyer's organization? There's nothing like getting right to your point in the subject line of the message.

20. "Have you tried [restaurant in prospect's town]?"

The salesperson who suggested this said it has an insanely high open rate. And I'm not surprised; if I got an email asking whether I'd visited Waypoint — one of the best seafood places in Cambridge, in my opinion — I'd click so fast I'd break the sound barrier.

To use this line, do a little digging to discover A) where the prospect's company is located and B) one of the top-rated restaurants in that area. And you don't have to pretend you've gone there. Inside the email, say something like, "If I ever visit [location], should I go? Does it deserve the hype?"

With this line, you'll start a rapport-building conversation, show you did your homework, and make the prospect feel like a local expert in one fell swoop.

21. "So, you speak sign language?"

That's an example of a tidbit you can easily learn from someone's bio, personal website, LinkedIn profile, or Twitter account. Personalizing your email subject line — even if it has nothing to do with the purpose of your outreach — will earn you lots of opens.

According to Ali Powell, a former principal account executive at HubSpot, the secret to writing a phenomenal sales email subject line is to make it something about them. Mention something that couldn't apply to anyone else.

22. "Will cut to the chase"

This subject line manages to be both intriguing and matter-of-fact at the same time. Your reader instantly thinks, "Cut to the chase about what?"

According to curiosity-drive theory, people find uncertainty unsettling. Conversely, clearing up areas of uncertainty is mentally satisfying. According to the salesperson who uses this one, it's a big winner.

23. "Might be off-base here, but ..."

What could it be? The prospect will have to open your email to find out.

Similar to "Will cut to the chase," this subject line plays on the buyer's curiosity. If they don't click, they'll never learn what you're potentially wrong about.

24. "If you're struggling with [common pain point], you're not alone"

As a salesperson, you have a bird's eye view of your prospect's industry. They only know their own organization. That means what might feel like a unique problem to them may actually be an incredibly wide-spread challenge. You can use your broader perspective in three ways:

• Grab their attention with this subject line
• Demonstrate your credibility
• Reassure them you may have some answers

Also, who likes to be alone? Thanks to the bandwagon effect, the mere fact that other people have done or are doing something is often enough to sway opinions and drive action.

25. "Can I make your life 20% easier?"

This eye-catching subject line is a good option if your solution makes your customers more efficient, accurate, or productive. Combined with a personalized email, this opener helps you immediately focus on value.

26. "[Name], saw you're focused on [goal]"

Pack a one-two punch with this subject line. Not only are you using your recipient's name, but you're referring to an opportunity or objective that's on their mind right now.

(Wondering how to identify that opportunity or objective in the first place? It helps if your marketing automation software tells you which webpages on your site they've visited or content they've downloaded. For example, if they just read three blog posts about Google Ads, it's safe to say they care about getting started with or improving their paid advertising results.)

Not only has research shown that people respond positively to hearing their names, the phenomenon of implicit egotism holds that our name-based preferences extend to the cities we choose to live in and what occupations we pursue.

27. "Will I see you at [event]?"

If you know your prospect will be at the same event as you — either from the attendance list or social media — go with this friendly question.

Even if your prospect doesn't respond to your email, your name and the event will be linked in their mind. That means they're likelier to wander over to your booth and check out your demo while exploring the floor. And if they do respond? You can schedule a conversation. Boom.

28. "Can I help?"

The age of Always Be Closing is dead — to be successful, salespeople must practice Always Be Helping. Use this subject line to tell the buyer you're eager to add value.

Plus, as soon as your prospect sees this in her inbox, they’ll wonder, "Help with what?" There's only one way to find out ... Reading your email.

29. "Tired of salespeople who never give up?"

The rep who passed along this subject line said that in the body of her email, she writes:

Yep, me too. That's why I promise I won't keep contacting you if you're not interested. :)

Just let me know if you're [seeing, dealing with] any of these three things, which my customers in X [industry, role] often are:

This subject line works because honesty is appealing — from the outset of your relationship, you're showing your prospect you're a straight-shooter. This approach also lets you empathize with them (let's face it, we are all tired of overly aggressive salespeople). It's unique and memorable.

30. "[Name] suggested I reach out"

Referral sales expert Bill Cates notes that salespeople who get referred to new prospects "borrow trust" from the referral source.

This means that instead of coming in cold, the relationship between the rep and the prospect automatically becomes warmer thanks to the relationship between the referred prospect and the referral source. This subject line effectively uses that connection to your advantage.

31. "Contacting you at [Referral]'s suggestion"

This is a slightly more formal version of other referral subject lines on this list. Use it if you're emailing someone in a less casual industry; for example, I'd suggest this subject line for a finance professional or higher-ranking employee.

All the salespeople who recommended this subject line passed on the same warning — if you didn't get a referral, don't use this line! It's not worth the risk of your prospect asking your fake referrer, "Hey, did you tell so-and-so they should talk to me?" If that happens, you'll look bad to everyone involved.

32. "[Referral name]"

This is another one from Ali Powell's arsenal. "Just put the full name of the person in the subject line and nothing else. I promise this works!" she writes. For example: "Jane Smith" or "John Doe."

The simple "referral name" subject line draws on the power of referrals without providing details. But there's another reason it works — in a sea of emails labeled with verbs and adjectives, a person's name (and one the recipient knows well) stands out.

33. "[Referral name] loves us & thought you might, too"

Follow up with your happiest customers and use this subject line to set the tone for your communication. As an extra bonus, include a personalized testimony from the referrer in the email or have them introduce you via email.

A referral with no context is just a referral, but one that leads with how happy the referrer is stands out — especially if you can snag an email introduction from your referrer.

34. "Fellow [University] grad here!"

This is less of a referral and more of a referring connection. Draw upon a similar hometown, state, or alma mater for instant rapport building.

This subject line works because people love to feel connected to one another. Calling upon a similarity with your prospect forges an instant bond and can lead to easier rapport and a few extra minutes of their attention.

• Our next steps
• X options to get started
• You are not alone.
• 10 mins — [date]?
• A 3-step plan for your busy week
• [Prospect], I thought you might like these blogs
• Here's that info I promised you
• I'd love your feedback on that meeting
• I had this idea since we last spoke
• I thought about what you said
• Don’t tell my boss
• What would it take?
• Here’s what I’ll do
• Talk on [day] at [1:45]?
• [Prospect], I loved your post on [website/publication name]
• Hi [Prospect], we met at [event]
• Still undecided? This might help.
• Try [product/service] for free

1. "Our next steps"

Use this subject line to follow up after a first connection or to re-engage a prospect gone quiet.

2. "X options to get started"

Pop in a few bullet points about how to kick off your relationship in the body text (a content offer, a phone call, an upgrade opportunity for current customers, etc.), and you're good to go.

3. "You are not alone."

This subject line hits home on two fronts:

• It's intriguing.
• It's human.

If you know the prospect is struggling with a difficult challenge, share stories of how others overcame a similar hurdle.

4. "10 mins — [date]?"

Short, easy, and to the point. If you can mirror this sentiment in the body of your sales emails, the replies will be flying your way.

5. "A 3-step plan for your busy week"

You know the pain points of your ideal customer, so bullet those pain points in the email body and provide short, actionable tips on how they can overcome those challenges over the coming week.

6. "[Prospect], I thought you might like these blogs"

Include their name in the subject line, and fill the email body with content you know they need. This is a great way to test disengaged or completely unresponsive prospects for signs of life.

7. "Here's that info I promised you"

Always end your call or previous prospect communication with several next steps and follow-up topics. This gives each side direction — and also gives you a reason to follow up.

8. "I'd love your feedback on that meeting"

If you just gave a demo or led a meeting with a prospect's colleagues, it's a good idea to stay top of mind and immediately ask if you can answer any questions. This also helps gauge how things went and understand what the next steps should be.

9. “I had this idea since we last spoke”

This subject line does two things:

• Encourages them to recall your conversation
• Sparks interest in what your idea might be

This interest may earn you an email open.

10. “I thought about what you said”

This subject line functions similar to the previous one but with an added edge: They may now be curious if you’ve addressed a concern or objective, giving them more leverage. If they believe they now have an advantage, they may be more willing to hear you out.

11. “Don’t tell my boss”

Leverage a little scandal to pique their interest and make them feel that your message is a secret just for them.

12. “What would it take?”

A rhetorical question that trails off (What would it take to what, exactly?) can open a dialogue and perhaps even compel them to reply.

13. “Here’s what I’ll do”

Some peoples’ love language is “Acts of Service,” so engage the law of reciprocity by offering something in hopes of winning their favor. The mystery of what you’re offering and the promise of getting something will prompt them to open the email.

14. "Talk on [day] at [1:45]?"

The person who came up with this subject line gave me a bonus tip: "Asking for an appointment on the :45 feels less demanding than one that begins on the hour or half hour — because it suggests you're only going to need 15 minutes of the prospect's time."

15. “[Prospect], I loved your post on [website/publication name]”

Who doesn’t like compliments? Do a bit of research on your prospect. If they’ve written an article or shared an insight on LinkedIn you found interesting, let them know. It gives you a good opener for contacting them and also demonstrates that you appreciate their expertise.

16. “Hi [Prospect], we met at [event]”

This prompt is great for connecting post networking event. It’s to the point, but most importantly, reminds the recipient who you are and why you’re contacting them.

17. “Still undecided? This might help”

Have you already reached out about your product or service and haven’t heard back yet? Use this subject line to help persuade your prospect to purchase. Go back to the prospect’s pain points and think about how your product fixes them. Did you roll out a new feature or are you now offering a discout for them to try? Once you have your new angle, include it in your email message to persuade them to convert.

18. “Try [product/service] for free”

Sometimes you need to gain someone’s trust before they’ll try your product. One way to do that is removing the risk of them trying your prodect. Leading wiith a free trial offer in the subject line gives the recipient a reason to open your note because it explicity states the benefit to them.

• Do not open this email
• Should I stay or should I go?
• Know this about [topic of interest]?
• Where is the love?
• Permission to close your file?
• Feeling blue? Like baby pandas?
• If you change your mind about partnering with [your company]
• I love everything in this email!
• 3 weekend ideas for you
• Am I assuming correctly?
• HBO Go password?
• Wait, are you ghosting me?
• Reaching out once more (LMK either way)

1. "Do not open this email"

If you've ever spent time with a toddler, you know that telling someone not to do something tends to prompt that very behavior. This concept also works on adults. Reverse psychology for the win!

2. "Should I stay or should I go?"

If you haven't heard from a prospect in a while, pull out this subject line and pair it with a cleverly crafted breakup email .

3. "Know this about [topic of interest]?"

Offering a helpful tip or statistic about a subject the prospect is interested in establishes your credibility and gets the conversation flowing.

4. "Where is the love?"

If your prospect has fallen off the face of the earth, use this subject line to poke fun at the situation and put a smile on their face.

5. "Permission to close your file?"

This breakup email subject line puts the onus on the prospect to move forward. Whether or not they respond, you'll know where they stand.

6. "Feeling blue? Like baby pandas?"

Come on. Who doesn't like baby pandas? This subject line will get your prospect to open your message — where they'll find an adorable video of pandas playing or a GIF of a sneezing baby panda (pick your poison).

7. "If you change your mind about partnering with [your company]"

Break up radio silence by putting the ball squarely back in a quiet prospect's court.

8. "'I love everything in this email!'"

Use this quote in your subject line and people will have trouble not opening it. In the body of the email, poke fun at its overstatement with a line like, "OK, so my boss said that, but..."

9. "3 weekend ideas for you"

Trying to reengage a high-value prospect? Research a few things to do in their city this weekend and hit send.

10. "Am I assuming correctly?"

If a prospect just isn't responding to your emails, send them a quick note saying, "Usually when I don't hear back, it means this isn't a priority for your company at the moment. Am I correct in assuming this?"

11. "HBO Go password?"

If a prospect simply isn't responsive to traditional outreach, shake things up with a funny email subject line . You might just earn a second look.

12. “Wait, are you ghosting me?”

I received this bold and hilarious subject line from a sales rep earlier this year and it is one of my favorites. It may not work in every industry, but it certainly got my attention, made me open the email, and gave me a chuckle.

13. “Reaching out once more (LMK either way)”

This is a good option to use for your last attempt to connect with a prospect. While they still may decline your services, it encourages them to respond regardless.

• 15 minutes this week?
• Requesting a meeting on [Day]
• Time for a quick touch base?
• Meeting invite: [Date]
• [Company name] + [Company name]: [Date]

1. "15 minutes this week?"

We've all got an extra 15 minutes, right? If you're simply trying to connect with a prospect for the first time or restart a stalled relationship, this low-commitment subject line can be an easy way for your prospect to re-engage.

2. "Requesting a meeting on [Day]"

Use this subject line when your prospect is expecting a meeting request from you. It's best for follow-up correspondence when you've already worked out the details offline.

3. "Time for a quick touch base?"

This is another low-pressure way to engage new prospects or reconnect with stalled ones. You should have had some interaction with them so that your request doesn't come completely out of left field or as if you're trying to trick them into meeting with you.

4. "Meeting invite: [Date]"

This subject line leaves out the purpose or content of the meeting to encourage your prospect to open your email for the details.

5. "[Company name] + [Company name]: [Date]"

If you are sending a formal meeting request to a prospect, use this subject line. It's respectful, concise, and purposeful. It works well when setting up meetings with C-suite or enterprise clients.

More Email Subject Lines That Get Opened

Thirsty for more? We’ve curated 70+ more email subject lines you can quickly read through and repurpose for your sales efforts.

Psst — looking for both marketing and sales subject lines? Download 100 more email subject lines that our team loved from both marketers and salespeople. 

Featured Resource: 100 Marketing & Sales Email Subject Lines

Catchy Email Subject Lines for Sales

Chances are, your prospect is scanning their inbox as quickly as possible. With these catchy email subject lines, you might be able to re-engage their attention even if they scrolled past your email. Give them some food for thought with the following examples.

• Hey [name], have you heard about this?
• Unlock [benefit] for [prospect's company]
• X secrets to conquer [pain point]
• Spark an idea for [topic the prospect cares about]
• 10 minutes to revolutionize [prospect's company]'s growth
• [Referral name] led me to you
• Achieve your yearly X target with us
• May seem off-base, but hear us out…
• Will we see you at [event]?
• X proven strategies to crush your competition
• Join the ranks of satisfied customers who love us
• Exciting new strategies for [company name]'s [department]
• Big companies deserve the benefits of [your service/product]
• Could you use one of these?
• X ways our software can transform your life
• A foolproof plan for your busy week
• Delivering on my promise — here's the info you need
• Since we last spoke, I had this brilliant idea
• Try [product/service] for free — no strings attached
• The secret weapon you've been waiting for

Professional Email Subject Lines

Sometimes, a simple, professional email subject line is what you need. Don’t rock the boat too much with the below examples, which you can use for inspiration as you draft your sales emails. Hint: You can even use these internally with your team.

• Request for your expert opinion, [Name]
• Let's discuss your strategic goals
• Follow-up on our recent conversation
• [Your Company] Updates and Insights
• Invitation to our exclusive event/webinar
• How can we assist you further, [Name]?
• Seeking your input on [specific topic]
• Introducing our latest offering
• Insights and trends in [industry]
• Your success is our priority
• Let's align our [gaols/strategies/efforts] for growth
• Important update regarding our partnership
• Best practices for [specific goal]
• Action required: Response needed by [date]
• Join our webinar for insider insights
• Your opinion matters — quick survey inside
• Exclusive deal just for you
• Transform your X strategy with these tips
• Connect with industry experts
• Ready to tackle your X challenges?

Email Subject lines for Reaching Out

Reaching out to a prospect for the first time can feel daunting — especially if the process isn’t automated with sales software . The below subject lines will do the trick when you need to reach out to prospects for the very first time.

Keep in mind that some of these should be sent when and if a prospect has shown some interest in your company or product. Some subject lines, however, could be used for ice cold emails.

• [prospect's company] x [your company]
• Let's connect and discuss X goal
• Impressed by your [achievement/project]
• Reaching out to explore a potential collaboration
• Your industry expertise caught my attention
• Can we help you overcome [specific challenge]?
• Quick question for you, [name]
• Reaching out to discuss a potential partnership
• Ready to supercharge your [task your prospect cares about]?
• Unlock the secrets to successful [specific goal]
• Introducing our newest feature [prospect's company] will love
• Curious about your thoughts on [specific idea]
• One solution for [prospect’s challenge]
• Discover new opportunities for growth with [your company]
• Introducing our AI-powered solution for [prospect's challenge]
• Here to help, [Name]
• Get started on improving [prospect’s challenge]
• Your [achievement/project] speaks volumes — let's chat
•  [Mutual connection] wants you to check this out

Attention Grabbing Subject Lines for Sales Emails

Grabbing your prospect’s attention is an art. You’ll need to create a sense of urgency, speak to a specific pain point, or tantalize them with a favorable outcome. The subject lines below are a good fit for SaaS salespeople or any salesperson who needs a prospect to finally bite.

• Don't let your [product] trial expire
• Wondering if you got my last mail
• Want some more time? It’s on us
• Now it’s personal — [product’s] biggest leap yet
• Your new competitive advantage
• [Task your prospect cares about] smarter, not harder
• The future of [prospect's industry] starts here
• Conquer [specific challenge]
• Discover the power of [your product/service]
• How we can triple your ROI in just 30 days
• Say goodbye to [pain point]
• The future of [task or industry] is here — are you ready?
• Don't let outdated X tactics hold you back
• The ultimate X playbook for unprecedented results
• Discover the power to achieve X
• Say goodbye to average and hello to exceptional
• Supercharge your [task your prospect cares about] with [product/service]
• Helping [prospect’s company type, i.e. startups/enterprises] with [common issue] — could your company benefit?
• Still unsure? Let's see if this can help

Your Guide to Writing the Best Sales Email Subject Lines

Even though email subject lines are short, they carry a lot of weight when it comes to the success of your sales emails. The best email subject lines are creative, compelling, and informative without giving too much away. A good subject line that piques interest is the difference between a prospect opening or ignoring an email. To see the most success in your email subject line, be flexible, always test, and get creative for the best results.

Editor's note: This post was originally published in April 2020 and has been updated for comprehensiveness.

This article was written by a human, but our team uses AI in our editorial process. Check out our full disclosure  to learn more about how we use AI.

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