how do u write a professional biography

BUSINESS STRATEGIES

How to write a professional bio (with examples and templates)

• Rebecca Strehlow
• 11 min read

Which three words would you use to describe yourself? Most of us have been asked this question, and many of us have fumbled through it awkwardly.

Coming up with a personal description can be daunting. But there are times when it’s essential - whether we’re updating our LinkedIn profiles, blogging for Medium or creating a business website of our own.

In this post, we’ll go over how to write a bio, step by step. To help guide you, we’ve also included a handy template, along with some professional bio examples for your inspiration. With these resources, you’ll find that writing a bio, as part of making a website , is much easier than you might think.

What is a bio?

Before you learn how to write a bio, you should have a clear understanding of what it is and why you need it.

In the world of literature, a personal biography can span the length of an entire novel, like Nelson Mandela’s Long Walk to Freedom or Malala Yousafzai’s I Am Malala . In the online world, however, a bio is a short paragraph in which you introduce yourself. Typically, people place bios on the About Us page of their professional website, as well as on their social media pages and other networking platforms.

What to include in a bio

Depending on your audience and goals, your bio can highlight your personal interests, your professional achievements or a mix of both. Here are some of the elements a bio might include:

Job title or workplace

University degree and other qualifications

Hometown or city of residence

Personal or professional goals

Mission statement and values

Skills and expertise

Interests and hobbies

The goal of writing a bio is to provide people with a snapshot of who you are. This is important for a variety of reasons, whether it’s drawing people toward your personal website or promoting your blog, attracting clients and business partners to your brand, or highlighting your achievements for job interviews.

How to write a short bio

The most effective online bios are both professional and concise. Here’s how to write a short professional bio that suits your website or brand:

Introduce yourself

State your company or brand name

Explain your professional role

Include professional achievements

Discuss your passions and values

Mention your personal interests

01. Introduce yourself

Begin your bio by stating your first and last name. If you’re writing in the third person, these should be the first two words of the paragraph. This makes your name easy for your audience to identify and remember. Your bio is a huge part of your personal branding efforts, and should start with a strong intro to make a positive impact.

02. State your company or brand name

Think about whether you want your bio to represent yourself on a personal level, or whether you’d like it to come across as more professional. If you have a personal brand or business - for example, a blog, freelance business or eCommerce site - be sure to mention your brand name at the beginning of your bio. Don’t be afraid if the name sounds simple or redundant. It’s perfectly fine, for instance, to say Mary Smith is the founder and CEO of Smith Digital.

Likewise, feel free to mention the name of another company or brand that you work for if you’d like to associate it with your professional accomplishments - e.g., Mary Smith is a consultant at Google and the founder and CEO of Smith Digital.

03. Explain your professional role

Next, briefly explain your current position. This is relevant whether you’re the founder of a company, a high-level specialist or a beginner in your field, and it can be similar to the description you have on your resume. Your website visitors won’t necessarily know what your job involves, so elaborating on your primary responsibilities helps paint a picture of who you are and what you have to offer. This can also be used, if needed for employment and recruitment opportunities. If you're a freelancer a strong bio can make all the difference in how successful sourcing work can be.

04. Include professional achievements

In addition to explaining what your job entails, highlight milestones that make you stand out. Even if you haven’t won an award or gained external recognition, you can discuss ways in which you’ve contributed to your professional role and touch on new ideas or approaches that you bring to the table.

05. Discuss your passions and values

Once you describe what you do and how you contribute to your role, you’ll need to explain the why . This is one of the most important elements to focus on as you consider how to write a bio.

Think about the values and passions underlying your work, as well as your professional philosophy. What gets you up in the morning? What’s the driving force behind what you do?

You can also think of this part of your professional bio as a kind of mission statement. Perhaps your mission is to serve others, contribute to society, grow your expertise or learn new skills. Whatever your reasons, expanding upon these ideas can help your audience get a better understanding of what truly matters to you. Don't be afraid to deploy storytelling in this part of creating your bio. Explore your narrative and then convey it.

06. Mention your personal interests

The most effective short bios will not only focus on your professional experience, but will also touch on what you like to do in your spare time. Consider mentioning:

Your family

Your hometown

Your hobbies

Side projects you’re working on

Transitioning to a more casual discussion of who you are outside of work is a great way to conclude your bio. This will present you as a more well-rounded person while making you relatable for your audience.

Professional bio template

As you go through the steps on how to write a bio, this handy template will help you get started:

Sentence 1: [Name] is a [job title] who [job description].

E.g., Lisa Green is an English teacher who teaches beginning to advanced literature courses for 10th and 11th grade students at Bloomfield High School.

Sentence 2: [Name] believes that [why you do the work you do].

E.g., Lisa believes that written and analytical skills are not only a fundamental part of academic excellence, but are also the building blocks of critical thinking in high school and beyond.

Sentence 3: [Name/pronoun] has [mention your achievements].

E.g., In addition to managing the English curriculum for the school, she runs an after school program where she works one-on-one with students.

Sentence 4: [Name/pronoun] is a [mention any relevant awards, training or honors].

E.g., She has also been nominated Teacher of the Year for two consecutive years.

Sentence 5: [Name/pronoun] holds a [insert degree] in [field of study] from [university].

E.g., Lisa holds a BA in Creative Writing and a Master’s Degree in Teaching from the University of Michigan.

Once you’ve filled in this template, put it all together into a single paragraph to create an initial framework for your professional biography. Note that you can shorten or expand upon this bio according to your unique needs.

Professional bio examples

Now that you know the basics of writing a professional bio, here are some short bio examples to inspire you. You can use these examples as additional templates for guidance as you craft your own personal biography.

Like the creators of these examples, you can place your bio on your personal or professional website and, later, revise the structure for other online platforms.

01. Bristol Guitar Making School

Of all the professional bio examples, Alex Bishop’s content exudes passion. Strategically placing the bio on the About page of his small business website , he highlights his skills and explains why he finds his work meaningful. In particular, we love his description of why he chose to pursue guitar making:

“​My passion as a guitar maker comes from a life-long obsession with making things. From a young age I have always tried to manipulate objects and materials in order to create something entirely different. I find that working with wood is a way for me to connect with nature. The simple act of shaping wood to make something functional or beautiful brings me endless satisfaction.”

He also lists his accomplishments and awards, adding credibility to his business and building trust among prospective clients.

02. Alexandra Zsigmond

As someone who has served as art director for both The New York Times' opinion section and The New Yorker , it's no surprise that Alexandra Zsigmond's bio is thorough and detailed. Providing statistics or reflections on the things she achieved in her career is a clever way to demonstrate her value without saying so directly. As she explains:

"She has collaborated with a roster of over 1000 artists worldwide and art directed over 4000 editorial illustrations. She is known for greatly expanding the range of visual contributors to the Times, drawing equally from the worlds of contemporary illustration, fine art, animation, and comics."

03. Amanda Shields Interiors

Amanda Shields provides us with another effective bio example on her interior design website. Importantly, she spices up her bio by explaining how home decor aligns with her personal life and why it’s so close to her heart as a mother and entrepreneur:

"After working as a product designer for numerous retailers over the years, and after I had my first child, I decided to take the plunge and start my own home staging business…. Coincidentally, a month later I discovered I was pregnant with my second child. I loved the new challenges I faced as a new entrepreneur and mom and it didn't take long for me to discover that this was my calling…. I felt the need to expand my business and launch Amanda Shields Interiors as its own entity to focus specifically on residential interiors and design."

By placing this content on her website’s About page, she provides potential clients with insights into her expertise and professional experience. She expands upon the choices she made along her career path, strategically making note of her achievements and acquired skills along the way.

Tips for writing a bio

As you write your bio using the professional template above, make sure to keep the following tips in mind:

Keep it concise: Your bio should be sufficiently explanatory, but it should also be short and to the point. A good rule of thumb is to keep each element of your bio - from your job description to your mission statement and hobbies - to about 1-2 sentences. That way, you’ll end up with a brief paragraph that holds your readers’ attention without rambling on.

Consider your audience: The voice and tone you choose for your biography largely depends on your audience and personal goals. If you’re looking for a job and are writing primarily for recruiters, you’ll want to use a serious, professional tone. On the other hand, if you’re creating an Instagram bio , consider using more casual, conversational language that reflects your personality.

Add humor: Relatedly, consider adding humor when appropriate. This is especially valuable if you’ve founded your own business or created your own website , as it can give you a distinct brand identity while helping your audience build a stronger sense of connection with your brand.

Link to your website: When writing a bio for a platform other than your own website - a social media page, another company page, or a guest blog or publication - remember to include a link to your website. This will help you promote your website while highlighting your professionalism and authority.

Adapt for different platforms: You’ll most likely need to adapt the length and writing style of your biography to suit different platforms. For example, you may place a longer bio on your website’s About page and a shorter one on your LinkedIn page. In these cases, use the same main principles for writing a bio while scaling down the most important elements.

By following these tips, you can create a powerful bio that helps you stand out in your field and allows your audience to get to know you better.

How to write a bio in four sentences or less

Really need to create a super short bio? We'd suggest following some of the tips above, just condensing them into less word for a short bio that still makes impact.

But if we really had to choose we'd say focus on - you, your professional role and company. That condenses everything that matters for bio into three sentences. Humor, creativity and uniqueness still all matter - just use fewer words to convey them.

Creating a bio for your website

As we’ve noted in the examples above, one of the most strategic places to put your bio is on your website - so be sure to consider it within your web design plans. Whether the goal of your site is to start and promote your business , showcase your design portfolio or display your resume, including a bio gives your audience a glimpse into the person behind your content. It can also kickstart your professional growth . Show the world what you do, how you do it and why it matters, and people will be drawn to your passion and inspired by your experience.

Pro tip: You can add a bio to many different types of websites, so using templates can help you create yours faster. For example, if you're creating a portfolio website , explore portfolio website templates to help you get started.

Creating a bio for social media

Crafting a professional bio for social media is vital as it introduces you or your brand, and it builds credibility and trust. A well-written bio establishes your expertise, attracts the right audience, and fosters engagement. It helps maintain a consistent brand image, optimizes search and discovery, and opens doors to networking and career opportunities. A compelling bio delivers a concise, informative snapshot of who you are, what you do, and the value you bring, leaving a lasting impression on visitors and potential collaborators alike.

You may need to edit your bio depending on which social media platform you plan to use it on. Some of the most popular ones include Twitter, Facebook, Instagram and TikTok. Focus on getting your bio right on the platforms you plan to focus your personal or brand social media marketing efforts on.

Writing a bio with AI

If you're looking to write your bio fast while creating your website, consider using an AI text generator to build your draft. You'll still need to make sure it goes through. an intensive editing process, so that it really captures the essence of who you are and your professional skills. A bio is about much more than just basic information, so don't forget to include the storytelling too. Build a website with Wix and you can make use of the in-built AI text generator within its Editor .

Why good bios are important for a professional

In a world where first impressions matter, a well-crafted bio can make a significant impact in establishing trust and credibility with potential clients, employers or collaborators. It also offers insight into your personality and values, helping to forge authentic connections with your audience. It acts as a powerful tool for personal branding, allowing you to differentiate yourself in a competitive landscape and leave a memorable impression.

A strong bio also serves as a gateway to opportunities, whether it's securing new clients, landing job interviews or establishing partnerships. It acts as a professional introduction, allowing you to showcase your expertise. A polished and impactful bio is essential for you to effectively communicate your professional identity and stand out in your field.

Writing a bio without experience

Writing a bio when you don't yet have experience can be challenging, but it's an opportunity to showcase your potential and aspirations.

Begin by highlighting your educational background, skills and any relevant coursework or projects you've completed. Focus on your passions, interests and personal qualities that make you unique. Consider including volunteer work, internships or extracurricular activities that demonstrate your commitment and initiative. Emphasize your eagerness to learn and grow in your chosen field and express your future goals and aspirations. Don't be afraid to be honest about your current stage and your willingness to gain experience and develop professionally.

If you don't know what to write in your bio, start by brainstorming your key experiences, achievements, skills and personal attributes. Consider what sets you apart and what you want others to know about you. Look for inspiration from other bios or profiles in your field, and consider seeking feedback from friends, mentors or colleagues. Don't hesitate to highlight your passions, interests and goals, as well as any unique experiences or perspectives you bring to the table. Remember to keep it concise and engaging, and don't be afraid to revise and refine your bio until it accurately represents you.

How to write a bio FAQ

What is a short bio.

A short bio, short for biography, is a concise summary of a your life or professional background. It provides a brief overview of your key achievements, qualifications, experiences, and relevant details. Typically written in the third person, a short bio is often used in various contexts, such as professional profiles, social media accounts, introductions for speaking engagements, author descriptions, and other situations where a brief introduction is required. The length of a short bio can vary, but it's generally kept to a few sentences or a short paragraph to provide a snapshot of the person's background and expertise.

How do I write a bio about myself?

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How To Write a Professional Bio (With Templates & Examples)

So, you’ve been asked for your biography. As a professional, you almost surely recognize the need for a resume , and maybe you even have an up-to-date resume ready to be used with very little notice (if you don’t, you should!). But a biography ? If you are like most of the professionals we work with at Distinctive Career Services , you didn’t even know you needed one until you were asked for it.

While C-suite executives and board candidates might be called on to provide a biography more frequently, even new college graduates can benefit from a professional biography. Just some of the situations in which a bio might be needed include the following:

If you are a public speaker or presenting in any capacity, you may be asked for a bio

If you are an author, you will often need a bio

Entrepreneurs and business owners will often need a bio for bid packages, proposals, and when seeking investors or other funding

Independent consultants and freelancers can stand out to prospective clients with a well-crafted bio

Consultants working in a larger professional services firm will often be asked for a bio

Any professional service provider such as lawyers and financial advisors

People seeking a seat on a board of directors (both for-profit and nonprofit boards)

Executives and other business leaders will often be asked for a bio

Really, when you consider that biographies can be used for networking purposes , as an interview leave-behind , when you publish anything, when you are speaking or presenting, on a website (for example, an “About Me” page or a business page introducing key employees of your employer), as part of a conference program (as a presenter or attendee), as a download from social media accounts , and much more, you begin to realize that almost any professional will benefit from having a well-written biography as part of their career marketing portfolio.

What Is a Professional Bio & How Is It Different From Your Resume?

Simply put, a biography is a narrative document, almost never longer than one page, that is written in the third-person perspective.

A well-written biography provides an attention-grabbing and meaningful introduction to you by telling your story in a way that illustrates your professional value.

But, isn’t that what a resume does ? And your LinkedIn profile?

The answer is yes. Your biography, your resume , and your LinkedIn profile are all marketing pieces intended to sell you as THE person capable of meeting the needs of your target audience. They all should articulate your personal brand and tell your career story .

Still, there are significant differences and each serves its own purpose (although there is overlap and all complement the other). For a detailed comparison, see the infographic on this page.

The Best Biography is a Focused Biography

Your biography is not meant to be everything to all people. Consider it more of a living document that can be customized and edited for various situations .

Many people mistakenly refer to executive biographies, board biographies , and professional biographies as if they are three different documents. They are not.

Sure, they are different in wording, but that difference has to do with the way they are focused and the audience to whom they are written to appeal. Regardless of whether you are writing your resume , your LinkedIn profile, or any type of professional biography, it is essential that you know your audience and what will interest them and engage them.

For example, the biography of a CEO seeking a public company board position is going to be different than the bio of a sales executive who is speaking at an industry association’s annual conference. The bio that an independent consultant provides to prospective clients will be different as well. Consider even that the biography of a consultant who is targeting engagements with startup companies will be very different than the biography of a consultant targeting engagements with Fortune 500 companies. The reason? Simple. The CEO of a startup is facing very different challenges than the CEO of a Fortune 500. Your biography should be written to speak to the needs of the audience you are targeting .

The bottom line: know your focus, know what your audience is looking for, and then craft the story conveyed in your bio to speak to those needs. The value that your audience perceives in you is directly tied to your story and your story is one of the most important factors in getting people to know you, like you, and trust you.

7 Expert Tips For How to Write Your Professional Bio

First, think about the purpose for which you are writing your biography. Who will be reading it? What are your target audience’s challenges, problems, goals, and/or needs? What type of information will likely appeal to them?

Take a look at your entire career from a holistic perspective and mine for the stories. Think about each of your employers and how you added value. What are the common threads or “themes”? These themes will often help you pinpoint your  unique value proposition . How will your unique value proposition be meaningful and  solve the problems /meet the needs of your target audience? You must know the answer to this question before sitting down to write your biography.

Don’t just repeat the details in your resume . Facts are stepping stones to your personal story, they are not the end goal. It is okay to leave out your early career details or other roles that don’t help you tell your story. It is okay to structure and order your biography in whatever order makes the most sense for your story. While the overall message and branding should match, your biography should be written to tell a more personally revealing and narrative story in which your unique style shines through, and your voice is heard.

You need to hook the reader right from the beginning. There are a variety of writing strategies that you can experiment with in your own bio to capture the readers’ attention immediately. Here are a few ideas:

Try leading with a sentence that makes it immediately clear to the reader that you understand their problems, challenges, and needs and are the ideal person to solve them . Here is an example from the bio of an executive who was targeting leadership roles with small and mid-size companies:

“Leading small-to-mid-size companies to a better tomorrow than today. That is the motivating goal that drives Nelson Turner’s executive leadership. Combined with his overarching belief that so-called business problems and challenges are just opportunities in disguise, requiring strategic and visionary leadership to recognize and capitalize on those opportunities, his career record is one of repeated and continuous success…”

Other techniques might include leading with a quote of something you have said that reflects your value proposition. Here is another professional bio example from the opening of a healthcare industry executive  biography:

“With more than 20 years of executive leadership in healthcare, Leslie Blanco offers a time-tested and proven record of innovation, inspirational leadership, and growth. Recognized as a visionary strategist who passionately energizes the organizations she leads, Leslie has a special talent for engaging stakeholders at all levels and driving through internal and external barriers to exceed corporate objectives where others have failed before. “My definition of ‘No’ is different,” she explains. “No is just an opportunity to invite more people into the conversation, to find your way to Yes.”…”

A quote that another person has said or written about you can sometimes be an attention grabber. Here is an example of this strategy in action (this was the opening of a biography professionally written for a hospitality industry executive ):

“Often referred to as a hospitality “Renaissance Woman” by her friends and colleagues, Janice Griffin has dedicated her life to the craft of developing and managing top-rated boutique resort and hotel developments in business, vacation, and experiential destinations….”

If you have an especially compelling “origin” story that explains what has shaped you into the leader you are today, you could try leading with that, as in this example executive’s professionally written biography :

“A first-generation American of immigrant parents, Omar Khalil grew up believing that with hard work and perseverance, no dream was beyond reach. His father came to America with just $50 borrowed dollars and a desire to pursue the American Dream. Working two full time jobs while he took classes and earned his master’s degree, Omar’s father became a pharmacist and a real estate investor. Omar explains that it was from watching this journey that he was inspired to pursue his own career with such fervor, a career that has taken him in even more uncommon directions than his father’s mix of the pharmaceutical industry and real estate….”

Avoid using jargon ; especially unsubstantiated jargon. Tell a story that shows you are an “outside the box” thinker rather than stating it. The same is true of words and phrases such as results-driven, go-to person, innovative, team player, proactive, etc. It isn’t that you should  never  use these words if you believe they best convey the message that will appeal to your audience. Rather, you should not use them without using a story to  demonstrate  how these are true of you and how they will benefit the reader.

For example, you can state that you are a change agent, or you can show it through the stories of your career . Imagine how much less credibility this example executive biography for a financial services industry executive  (this is an excerpt from the middle) would be without the stories demonstrating HOW she is a “change agent”:

“Recognized as a high-energy, dedicated change agent, most recently as the COO of Xxxxx Advisors, Joan is credited with transforming the established $1.4B AUM wealth management firm, significantly raising the firm’s valuation and positioning it for acquisition by Xxxxxx Group. After pinpointing considerable cultural and process barriers to achieving strategic goals, Joan took over the operational reins of the firm and led development and implementation of a turnaround plan that included a substantive talent refresh, deep cultural change, and process re-engineering, while simultaneously scaling Xxxxxx’s primary differentiator—behavioral wealth management—a holistic offering that combines wealth and investment management with human behavior science. As results, Xxxxx’s operations were completely streamlined and empowered to do much more with less while cementing an edge within the competitive wealth management market….”

Sharing a little bit of personal information that shows who you are outside of work can help infuse your biography with personality, making the content seem more authentic, genuine, and uniquely yours. Unless it relates to your target in a direct way, it is a good idea to steer away from information that reveals religion, politics, or other associations that might be the cause of conscious or unconscious bias. However, including some information about your interests, hobbies, travels, charities you support, brand values, personal vision, and sometimes even your family can be conversation starters and help make you more relatable to the reader, establishing connections.

Here is an example of this from the board biography of an executive in an  investment firm :

“Aligned with her recent leadership in the socially responsible investing (SRI) space, Kathy is a dedicated and passionate advocate for sustainability, environmental, and social justice causes. In recent years, this has included traveling to North Dakota with a coalition of EMA, First Peoples, Oneida Foundation, and members of the press to raise awareness for the Standing Rock cause, and Kathy authored the Xxxxxxx corporate resolution regarding the Dakota Access Pipeline. In 2016, Kathy spoke at the Environmental Media Awards in Los Angeles, and in 2015, at the High-Water Women conference. Through her work at Xxxxx, Kathy had the chance to partner with activist nonprofit organizations such as Xxxxxx Foundation, Environmental Xxxxxx Association, Xxxxxxx Foundation, Xxxx Affirmative, and others. Kathy presently lives in City, State and can be reached at 000.000.0000.”

Here is another very different example from another executive board biography:

“Martina Hartford currently resides in Xxxxxxxxx. She is an avid world traveler and in her personal time she enjoys seeking out new adventures internationally. Her charitable interests center primarily on international humanitarian efforts that benefit impoverished people around the world, particularly those that seek to better the lives and education of children.”

Edit, edit, and then edit again. When you think your biography is perfect, set it down overnight and then read it again.

Edit some more.

Your goal is to be as succinct as possible; to tell your story and get your message across with as few words as necessary.

Don’t try to “wow” your reader with fancy language and obscure words that will require them to read with a dictionary. Use clear language that is formal yet conversational. Break up long sentences into shorter sentences. Break long, dense paragraphs into multiple shorter, easier-to-read paragraphs.

What Should Your Professional Bio Look Like?

As explained earlier in this article, biographies can take many forms and be used in many different ways. The recommendations here apply to more traditional, one-page narrative biographies.

Do include a professional headshot photograph of yourself. While you should never include a photograph of yourself on your resume , it is expected that you will do so on your biography. For consistency and branding, it is a good idea to use the same photo (or a slight variation of the same photo) that you are using on your LinkedIn profile.

Do create a professional-looking letterhead and document design that matches the style and branding of your resume, cover letters, references, and any other career marketing documents you use. Modern resumes are often eye-catching and use color and design element s to make them stand out. Your biography should be designed similarly. The template collections shown below from Distinctive Resume Templates illustrate how this can be done. Use a coordinating design for each document you include as part of your career marketing portfolio.

It isn’t necessary, but it has become common to include some sort of sidebar or other callout box to bring attention to key highlights. These sidebars and callout boxes can be used in a variety of ways, such as:

• To list the industries you have experience in
• To list key qualifications that you bring to the table
• To highlight 3-5 major career achievements
• To provide a brief chronology of employment
• To include a “testimonial” quote of something nice someone has said about you
• To list board positions you have held
• To list educational credentials
• To list technical skills

If you don’t have the design skills to create a professional document, there are professional bio templates available at a very low cost. If you do decide to use a template for your bio, make sure you redesign your resume to match the design. Distinctive Resume Templates are arranged in collections that make this easy. Choose the design that catches your eye and purchase the entire collection with templates designed to make it easy for you to give your bio, resume, and other career marketing documents a modern facelift. The biography templates shown below are just a sampling of what is available.

Of course, if you hire Distinctive Career Services to help you with your biography and other career marketing documents, in addition to writing the content, we will also create attractive, on-brand designs for all your documents.

Ready To Get Started?

Your biography tells your personal story and promotes your personal brand in a way that no other document can do. It provides the chance for you to introduce yourself and make a polished first impression , using stories to create chemistry and connection with the reader.

An up-to-date biography is an important tool to add to your career marketing portfolio, no matter whether you are an executive or a new graduate fresh out of college . To get professional help writing your biography or any other career document, reach out today . Distinctive Career Services is here to help!

Frequently Asked Questions

What is a professional bio.

A professional bio is a narrative document, usually no longer than one page, written in the third-person perspective. It provides a meaningful introduction to you by telling your story in a way that illustrates your professional value.

How is a professional bio different from a resume?

While both a professional bio and a resume are marketing pieces intended to sell you as the ideal person for your target audience, they serve different purposes. A resume typically lists your work experience and skills , while a professional bio tells your story in a more narrative and personally revealing way.

Who needs a professional bio?

Almost any professional can benefit from having a well-written biography. This includes public speakers, authors, consultants, executives, and business leaders. A professional bio can be used for networking purposes, as an interview leave-behind, when you publish anything, when you are speaking or presenting, on a website, as part of a conference program, and much more.

How should I start writing my professional bio?

Begin by thinking about the purpose of your biography and who will be reading it. Consider the challenges, problems, goals, and needs of your target audience. Look at your entire career from a holistic perspective and identify the common threads or “themes” that highlight your unique value proposition.

What should I avoid when writing my professional bio?

Avoid using jargon and unsubstantiated claims. Instead, tell a story that shows your unique qualities and skills. Also, avoid trying to “wow” your reader with fancy language and obscure words. Use clear, formal yet conversational language.

Can I include personal information in my professional bio?

Yes, sharing a bit of personal information can help infuse your biography with personality. This can include information about your interests, hobbies, travels, charities you support, and sometimes even your family. However, it’s best to steer away from information that reveals religion, politics, or other associations that might cause bias.

How should my professional bio look like?

Your professional bio should include a professional headshot photograph of yourself and should have a professional-looking letterhead and document design that matches the style and branding of your resume and other career marketing documents. It’s also common to include a sidebar or other callout box to highlight key points.

Do I need professional help to write my professional bio?

While it’s possible to write your professional bio on your own, getting professional help can ensure that your bio is well-written, engaging, and effectively communicates your professional value. Professional services can also help with creating attractive, on-brand designs for your bio and other career marketing documents.

About the Author: Michelle Dumas

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How to Write a Professional Bio

Follow these guidelines and examples for a professional bio that stands out to hiring managers.

How to Write a Bio

Are you trying to get noticed by clients or hiring managers? A professional bio can help you stand out from the crowd by showcasing a bit about who you are and what you strive for in your work. However, writing a professional biography is easier said than done. It can feel awkward to write about yourself and express your worth fluently, so here are a few tips to help you get the process started.

Here are some essential elements in any professional bio:

Getty Images

• Your name and professional title.
• What you do in your current position.
• Your branding statement.
• One to two outstanding professional accomplishments with measurable results.
• One to two personal details to describe your personality.

The Step-by-Step Guide to Career Success

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• How to Quit Your Job
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You can post your professional bio on your personal website, your personal blog, your company's website, your professional portfolio, your LinkedIn "about" section, your Facebook business page and on other social media pages such as Instagram. While the length of your bio will vary depending on where you are wanting to publish it, using that outline of elements will help you create a complete bio.

For example, if you post your bio in your "about” section on LinkedIn, you are limited to about 2,000 characters; your own website could include a lengthier bio on its own page. A short professional bio would work best on your social media pages; consider including your professional title and branding statement.

How to Start a Biography

You may know who you are professionally, but it can be hard to articulate this clearly and precisely, especially in writing. To start, create an outline of what you want to include in your bio using the elements above. You can use your resume and other documents where you've tracked your professional accomplishments to help you, but avoid copying and pasting from there.

You can also look up the professional bios of successful professionals that you admire. What items do they include? What impresses you about their bios? While you don’t want to copy their bios, you can take note of the elements that speak to you and then try to emulate that in your own bio.

To help you come across authentically in your bio, think about what you would say out loud to someone if they asked you about the items on the list above. For example, how would you explain what you do for work or what your branding statement is? Write down what you would say. This can help you to “see” your voice on paper.

Keep in mind that, generally, a professional bio should be written in third person , especially if it’s for a company website. However, there are exceptions to this. For example, your “about” section on LinkedIn should be written in first person.

Your Name and Professional Title

Include your full name and your title. If you don’t have a job currently, list your last job title or what you are certified for. For example: John Doe, Marketing Director.

What You Do in Your Current Position

This helps the reader understand what you do and if you would be a good fit for their organization. For example: John specializes in all forms of digital marketing including social media marketing, online advertising and search engine optimization.

List Your Branding Statement

This is a sentence or two that reflects your professional values and how you stand out from others in the industry. For example: John is diligent and adapts seamlessly to constantly evolving processes and technologies. This allows him to provide the best service possible to his customers.

List Outstanding Professional Accomplishments

Listing a few accomplishments allows readers to understand your level of expertise and how you positively contribute to your organization or industry. Examples could include how you have helped the company save money, increased visibility or attained positive results for your clients.

List Personal Details

Listing a few personal details can help the reader connect with you on a more personal level. If they connect with you, they will be more likely to reach out to you. Examples could include hobbies , pets, a favorite movie or interesting details about your background. Of course, make sure that you feel comfortable with any personal details that you choose to share with your readers.

How to Write a Bio for Work

If your company has asked you to write a professional bio for their webpage, make sure you include the requested elements. If you are unsure, ask your supervisor for additional information. Also, check the “about” page of your company and take note of what those in higher positions have included in their bios. Try to follow that same format and order of information. This shows attention to detail on your part and also speaks to your professional worth. When you have finished your professional bio, ask someone you trust to proofread it for grammatical errors and clarity.

Professional Bio Examples

Here are a few examples of what a short professional bio could look like:

Sample 1: Empathetic family medicine physician leveraging 10+ years of experience promoting health and improving the quality of patients through changes in research, medical education and patient care across organizations and the community. Known for innovative, tactical thinking, and an authentic, influential leadership style. Skilled in building the relationships, consensus and strategic partnerships needed to move large-scale and challenging initiatives forward.

Sample 2: Certified career coach, speaker, author and national career expert with over 21 years of experience. Her company Create Your Career Path is headquartered in Atlanta, Georgia. She is regularly featured in the media and has undergraduate and graduate degrees from Vanderbilt University and the University of Illinois. With over 1,500 success stories, her team of coaches and resume writers help professionals find jobs that make them want to jump out of bed in the morning to go to work.

Careers With the Most Job Security

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