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How to Write Great LinkedIn Articles (With Examples)

How to Write Great LinkedIn Articles (With Examples)

On its surface, writing a LinkedIn article may seem unnecessary. It is an unpaid service that has no guarantee of helping advance your career prospects. 

However, the truth is that well-written LinkedIn Articles provide many benefits to their authors. The benefits of writing a LinkedIn Article more than make the endeavor worth the time investment.

Otherwise, why are others still doing it? Let’s dive in and see what LinkedIn articles can do. 

Table of content: 

What Is A LinkedIn Article?

Benefits of writing linkedin articles, how to write a great linkedin article, examples of great linkedin articles .

Articles are  different from updates . Basically they are longer, in-depth blog liked pieces where you can create and publish on LinkedIn for you to share content about: 

  • Thought leadership
  • Professional experiences and anecdotes
  • Industry insights and expertise
  • Advice for other professionals
  • Opinions on developments in your field
  • Content marketing messages in support of your brand

How to Write Great LinkedIn Articles (With Examples)

In our own opinion, we see there are three main benefits of writing LinkedIn articles.

Establishes You as a Thought Leader

Something critical in any industry is establishing yourself as a thought leader. Businesses are looking for candidates who are experts in their fields. An article outlining your expertise allows you to position yourself as precisely that.

Candidates could have similar levels of expertise on any given topic. However, from the employer’s perspective, the ones who have written a well-researched, competently written article have already proven their knowledge. This gives them a leg up on the other candidates.

Establishes You as a Thought Leader

Articles Help Grow Your Reach

At its core, the purpose of LinkedIn is to amass relevant connections that allow one to build a network within their field. An excellent article will resound among industry insiders, allowing you to make contact and  grow your own network .

Additionally, LinkedIn articles rank on Google. So, if yours does well enough, it will reach those who are searching for particular topics that you wrote about before. If an employer is looking for someone to handle a niche subject for their company, odds are they will reach out to any individual whose name comes up on the first page of the search results.

Articles Help Grow Your Reach

LinkedIn Provides Detailed Analytics on Articles

Finally, LinkedIn provides  detailed analytics  to all users who write on their publishing platform. You will know how many people clicked on your article, what areas it generated the most interest in, the careers of those who read it, and much more.

Not only will this help you understand the audience that is looking for information on the topics you are writing about, but it will help you shape your future articles. Detailed analytics let you know if you are heading in the right direction or if you need to change tack for the next one.

LinkedIn Provides Detailed Analytics on Articles

If you have decided on writing a LinkedIn article, it is important to make sure it is amazing. 

Unfortunately, we do not all write for a living. For those inexperienced in delivering professional quality articles, writing one for all your connections can be concerning. It might feel a bit like being asked to read your essay in front of your class.

But LinkedIn articles are not written exclusively by professional writers. While it may seem daunting, with enough effort you can write an article any professional would be proud of.

Choose Your Topic 

The most important aspect of writing a LinkedIn article is choosing what you want to write about. That is because you need to balance three critical factors at this part of the process: 

First, you want to make sure that you are writing about something you are knowledgeable about. This will make actually writing the article significantly easier because you will be more comfortable talking about it and need to do a lot less research ahead of time. 

You also want to make sure you are writing about something that people in your industry will read. Consider your audience: for instance, if you’re writing for software engineers, what topics would they want to hear about? What’s relevant to their field?

In a similar regard, you also want to find something unique to talk about. This means finding a new spin on a popular topic, discovering interesting new ideas to talk about, diving into niche subject matter, or anything else that is interesting and engaging.

These three aspects are often at odds with one another. There are many ways to go about balancing them, but the best thing you can do is research, research, research. Look at what people are talking about and find interesting topics not being discussed in your field.

Choose Your Topic 

Choose Your Headline

Headlines are critical in getting the reader’s attention. They need to be relevant to the topic at hand — no one is ever happy to read an article after a clickbait headline brought them there — while also garnering the reader’s attention.

In general, we encourage article headlines to be succinct and to the point. “Mitosis: Understanding Cell Division, the Contemporary Research Surrounding It, and the Future of the Industry” is a mouthful and insults the reader’s intelligence by over-explaining its purpose.

Instead, something like “Three Contemporary Mitosis Studies you Should Know” clearly states its purpose without over-explaining itself to the reader. Little changes like this can make a world of difference in the reader’s eyes.

That said, don’t go too far in the other direction. “Five Common Interview Mistakes and How to Avoid Them” is still a lot better than “Common Interview Mistakes” because it better prepares the audience for the structure and purpose of the piece.

Choose Your Headline

Format Your Article for Easy Reading

There are a few tricks professional writers use to increase engagement in their articles. While a whole article could be written about these tricks, here are three of the most common ones:

  • Keep your paragraphs and sentences relatively short and concise. When speaking to a business-oriented audience, you want to get to the point as quickly as possible. Dense, flowery text does not do that.
  • If possible, include images to break up the text. Particular attention should be paid to the banner image, as it (along with the headline) will be your article’s first impression. Spend
  • While LinkedIn Articles can be up to 125,000 characters, we recommend writing about 500-750 words an article. This retains reader engagement throughout the piece. Once your article reaches over 1,000 words, it might be time to consider cuts. When you are doing edits, always ask yourself: “Is this section really necessary?” Often, you’ll find that you’re unnecessarily discussing tangential topics that could instead be their own article.

Format Your Article for Easy Reading

For the last section of this article, we’ve found three excellent LinkedIn Articles and written a short explanation as to why they are effective. We hope that with these articles in mind you can get a sense of direction for your own articles.

How To Get Started With Your AI Journey  by Bernard Marr

Bernard Marr  is one of the premier article writers on LinkedIn, making him an ideal candidate to kick off our example section. In this article, Marr provides a thorough overview of AI, what it can do for one’s business, and how to practically begin implementing it.

This article is a great teaching tool because it demonstrates the tried and true tactic of delivering well-researched content that people want to read. AI is a topic few want to dive into because of its inherent complexity, which makes practical guides for beginners a relative gap in content surrounding it.

Marr pounces on that opening and delivers an article that provides an excellent introduction to AI implementation. At the moment of writing, this article has over 350 likes and 20 comments.

It’s Time for a New Definition of Success  by Jeff Haden

In this article,  Jeff Haden  discusses how one’s personal definition of success will often differ from what society’s overall definition is. Haden cites anecdotes and experiences from his own life en route to delivering an excellent thesis statement.

What we really like about this article is that it is interesting for just about anyone to read. In tackling a broad subject, Haden can reach a wide audience and receive additional engagement. At the moment of writing, this article has over 700 likes and 85 comments.

Five Business Lessons from Radio Disney  by Dave Kerpen

Finally, we have an article from  Dave Kerpen  written in the traditional “five tips” fashion. In it, Kerpen does exactly as the title says: extrapolate five lessons from his time working at Radio Disney.

We wanted to highlight this because of its accessibility. The listicle is used because consumers respond well to it, and having Disney in the title piques the average reader’s interest.

The article itself has relatively conventional advice — be persistent, prioritize connections, etc. — but it still received 150 likes because of its SEO-friendly formatting. This article provides a lesson in how far a little forethought in formatting and marketing can take your article.

Are You Ready to Write Your First Article? 

If you are planning to start your own blog, I suggest you try giving LinkedIn articles a shot first and see if there is any traction on your topics and content. 

You will eliminate the time needed to build your own site and get way fast response to see if your audience enjoys what you write before you invest more time and effort.

And if you are looking for more help to improve your LinkedIn game, we run  FREE LIVE Masterclasses  from time to time. 

Join me [in]side Content Conversion System and build out the foundation for your Content Pillars, Audience Personas, 90-Day Plug & Play LinkedIn Content Prompts. my signature Copywriting Techniques AND…

Your own [in]sider Hub – All the steps, tools, and templates I created for all my clients to PLAN and ORGANIZE their Content on LinkedIn all in ONE place!

LinkedIn For Business Masterclass

Learn the proven strategies to win eyeballs, trust and clients on LinkedIn in 2024.

Join my 2024 linkedin mastermind.

Doors are open until Jan 31st

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Circleboom Blog - Social Media Marketing

Write and post articles on LinkedIn: All-in-One guide (2024)

LinkedIn is the go-to platform for business professionals looking to enhance their reach. With over 810 million members , this social network is a goldmine for maximizing your exposure.

LinkedIn statistics

You’re not sure how? Simple! Just write and post LinkedIn articles. You’ll get to show off your writing skills, establish yourself as a thought leader and reap the benefits of using LinkedIn to its full potential.

Still not sold yet? Okay, here me out on this: 45% percent of LinkedIn article readers are in high-level positions . Impressive, right? Writing a LinkedIn article is definitely something you should consider.

You may be worried that your LinkedIn articles will get lost in the feed. But you don’t need to worry about that at all! Only 1 million users published an article on LinkedIn. Your articles won’t be clogged up by other articles and you’ll benefit greatly from the first-mover advantage.

Publishing a LinkedIn article is very simple and free. That is not to say that you could do without a little help from excellent social media management tools like Circleboom Publish.

Circleboom Publish lets you schedule your LinkedIn posts to bring attention to your articles at the best time. It even finds the most relevant articles based on your interests when you just can’t find the right words to say what you have to say (Don’t worry, it happens to the best of us).

how to write an article in linkedin

So what are you waiting for? Get writing ASAP!

What exactly is a LinkedIn article? How is it different from a LinkedIn post?

A LinkedIn article is very much like a blog article. While a LinkedIn post can only go up to 700 words for company profiles and 1,200 words for individual accounts, a LinkedIn article can go up to 120,000 words. With a LinkedIn article, you’ll have more than enough room to showcase your thought leadership skills. You can also add images, rich media, and hyperlinks to your article.

Another great advantage of a LinkedIn article is that it’s searchable on Google, while a LinkedIn post isn’t.

LinkedIn articles appear in the Activity section of your profile. If you’ve not published any articles, this section will only show your recent activity.

LinkedIn articles

Your connections and followers will see your articles on their feed and sometimes receive notifications when you publish an article. If you make your article public, its reach will go beyond your connections and followers. LinkedIn will make sure that your article will show up on other users with similar interests. You can also share your articles on LinkedIn, Facebook, or Twitter.

You can learn more about LinkedIn articles here.  Also, you can check our detailed guide on how to find unique articles to share on LinkedIn here:

how to write an article in linkedin

Topic ideas for a LinkedIn article

Coming up with the best topic ideas for a LinkedIn article can be tricky. Here are some suggestions that might help you with choosing a topic:

  • Latest developments in your industry and your opinions
  • Your anecdotes about your professional experience
  • An answer to a question you often get from your clients
  • Case studies
  • Engagement-inviting articles

The last suggestion applies to all topic ideas. You should make sure to ask questions to your audience and invite them to share their thoughts about your article. You can enable or disable comments on your LinkedIn articles whenever you want.

Need more inspiration?

If you need more inspiration for writing a LinkedIn article, you can check out LinkedIn’s predictions about 29 Big Ideas that will change our world in 2022 . These big ideas will be relevant for this year and beyond. Coming up with an article topic inspired by these big ideas is likely to attract the attention of a large audience.

Do you need to see some examples first? That’s perfectly fine. Here you can find a list of the most shared articles on LinkedIn in 2021. You can check these articles out to get inspired for a topic or gain insight into structuring your article.

Not in the mood for writing? There’s nothing wrong with that! You can always get a little outside help when it comes to diversifying your LinkedIn content.

how to write an article in linkedin

How to write a good LinkedIn article

Writing a LinkedIn article is your chance to shine with your thought leadership and writing skills. A good LinkedIn article will show your audience that you have in-depth knowledge about your topic and that you have what it takes to share your knowledge in a coherent way. Let’s look at some tips and suggestions that will help you find your voice.

#1: Do research. Find out what others have been writing about your topic. Focus on the aspects that set your ideas apart from the others. Emphasize the uniqueness of your ideas. You can bring a new perspective to a previously talked about topic.

#2: Add personal elements. If you have personal experience with your topic or interesting anecdotes, you should definitely include them in your LinkedIn article. Adding a personal touch to your writing will make your audience relate to you more easily.

#3: Choose a headline. First impressions matter. Your headline will be the first impression that your audience will get of your LinkedIn article. You should make it as interesting as possible. Headlines like “How to Write a Good LinkedIn Article” or “7 Ways to Write a LinkedIn Article” work best.

Writing LinkedIn articles

#4: Make your article reader-friendly. No one’s going to read a big ol’ chunk of text that’s not separated into paragraphs. Format your article to make it readable. Subheadings, links, or bullet points are always a good idea.

LinkedIn article guideline

#5: Add visuals. Choose images that suit your topic the best. Images are great for readers to visualize your article. And written content with images has 650% more engagement rates!

how to write an article in linkedin

How long should LinkedIn articles be?

LinkedIn allows its users to write up to a whopping 120,000 words for an article. To put it in perspective, J.R.R. Tolkien’s The Fellowship of the Ring has 187,790 words . So it’s a good idea not to aim for the maximum word limit on a LinkedIn article.

Tom Popomaronis has found that articles of 1500-2000 words perform the best. That length should give you ample room to make all the points you want to make. Make sure to include relevant keywords in there!

How to use a LinkedIn article for your business

In other words, what are the benefits of a LinkedIn article? Why should you invest time and energy in writing a LinkedIn article? There are multiple advantages of LinkedIn articles that will help your business. Let's take a look at them.

#1: Build connections. LinkedIn is the biggest online professional network. Publishing a good article on LinkedIn will earn you engagement and interaction which can turn into valuable connections.

#2: Tell your story. A LinkedIn article is an excellent way of sharing your ideas and telling your story. You can expand your LinkedIn presence beyond your profile and your resumé.

LinkedIn article example

#3: Get noticed. Engagement means visibility. With a LinkedIn article, you can enhance your exposure.

How to publish articles on LinkedIn

Publishing your article on LinkedIn is super easy in just a few steps. The only caveat is that you can’t do this on mobile, so make sure you’re on the desktop before you begin.

Step #1: Near the top of your home page, you’ll find the Write article option. Click on it to get publishing.

Write article on LinkedIn

Step #2: Choose an attention-grabbing headline . Don’t go overboard and make sure to be to-the-point. Save your words for the article itself. Headlines like “7 Ways to…” or “How to…” are generally preferred and well-liked. In fact, these kinds of articles are twice as likely to get views.

Put your headlines wisely on your LinkedIn articles

Step #3: The next step is formatting. This step is crucial for making sure that your article is readable. You can include subheadings, bullet points, and numbered lists. You can also make your text bold, italicized, or underlined. If you want to add a hyperlink, just click on the Link icon on the toolbar.

Use links on LinkedIn articles

Content that is divided into 5, 7 or 9 subsections performs the best. Keep that in mind while formatting your article.  

LinkedIn articles

Step #4: Visual content is the icing on the cake. Adding images, videos, or rich media to your article is essential.

First, you’ll need a cover image. Your cover image will appear along with your article headline, so make sure to choose an interesting one. The best cover image size for a LinkedIn article is 744 x 400.

Headlines are important for LinkedIn articles

Next, you can embed visual content into your article. Just click on the icon on the left of the article section.

You can embed other content into LinkedIn articles

A new video will pop up. You can select what form of visual content you’d like to add to your article. You can use Unsplash , Giphy , or Canva to find and create the best visuals for your article.

LinkedIn favors articles with exactly 8 images. No one knows why for sure, but it’s a great tip nonetheless. The optimum image size for your article is 1200 x 644.  

Step #5: When you’re all set, all you have to do is publish your article!

You can save LinkedIn articles as drafts.

If you don’t publish it, LinkedIn will automatically save it as a draft. You can always come back to your article to edit it after you publish it, or delete it altogether.

how to write an article in linkedin

Can you publish a LinkedIn article on a LinkedIn company page?

The answer is yes, you definitely can! The process is identical to publishing a LinkedIn article to your personal LinkedIn account. The only thing you need is to have admin privileges on the LinkedIn company page.

You’ll need to click Write article and follow the same steps to publish articles to a personal account.

Write articles on LinkedIn Company pages

If you want to learn more about publishing LinkedIn articles on a LinkedIn company page, you should check out our guide here .

how to write an article in linkedin

So what’s the next step after you publish your article? Now it’s time to share it with the rest of the world!

Let's cut it short to present to you the easiest way. If you’re feeling stuck or don’t feel like writing an article, you can always use the Article Curation feature by Circleboom Publish .

how to write an article in linkedin

How to share a LinkedIn article

Don’t just rely on the LinkedIn algorithm to do its magic for you, share your article with the rest of the world to see! Just click on the Share option at the bottom of your article.

You can share your article on LinkedIn in a post or in a message. You can also share it directly on Facebook and Twitter, or copy and paste the link to your article wherever you wish.

Share articles on LinkedIn.

One great tip while sharing your article in a LinkedIn post is to use hashtags. Hashtags will enhance the visibility of your article.

You can use hashtags on LinkedIn articles.

LinkedIn will come up with hashtag suggestions while you’re typing your hashtags in your post to share your article.

Now that you’ve shared your article once, why stop there? Why not share it again later? LinkedIn articles have a greater lifespan than LinkedIn posts, so it’s best to use this to your advantage. You can share your old articles again in LinkedIn posts to get them back in circulation and get even more views. The sky's the limit!

While you’re resharing, make sure to underline a different feature of the article each time. This way, you can make the old look new.

Is it okay to repost on LinkedIn?

This is a little bit tricky. There are some do's and don'ts to reposting on LinkedIn.

Firstly, you should make sure that the article you want to repost has a topic within the interest areas of your audience.

If you've found an article written by someone else that you're sure your audience will appreciate, then go ahead and share it on LinkedIn. Make sure to include your thoughts on the article while you're sharing it. Check out this article here to learn more about "repost etiquette".

While it might be tempting to repost every article on your blog, try to be a little pickier. Consider the success potential of each article on LinkedIn. Let's say you're thinking about reposting an article on your blog, ask yourself the following questions:

Would this article do well on LinkedIn?

Would my audience on LinkedIn find this article interesting?

Does this article fit the criteria of a good LinkedIn article?

How to find quality articles for LinkedIn

Circleboom Publish offers the best tools for LinkedIn on a single dashboard. Here’s how to use the Article Curation feature when you’re having writer’s block.

Step #1:   Log in to Circleboom Publish . If you don't have an account, you can easily create one here.

Write and post articles on LinkedIn with Circleboom Publish

Step #2: Click on the LinkedIn option on the Circleboom Publish dashboard. You can manage all of your social media accounts on this single dashboard.

Manage multiple LinkedIn Profiles and LinkedIn Business Pages with Circleboom.

Step #3: On the left-hand menu, you’ll see the Discover Articles option.

Curate great articles for social media on Circleboom Publish

Step #4: You can select your interests to find the best articles you need. Once you’ve selected your interests, relevant articles will appear on the page.

You can find many articles on many different languages.

Next, all you need to do is pick the articles that you’d like to post to your LinkedIn account.

You can publish, schedule, or add to queue your selected articles for your multiple LinkedIn accounts.

How to share RSS feeds on LinkedIn

If you're looking for a way to diversify your LinkedIn content, you should consider integrating your RSS feeds with LinkedIn. This way, you'll get to establish yourself as a reliable source of information and your articles will get more views and engagement.

Circleboom Publish has the RSS to LinkedIn feature which will make it super easy for you to connect your RSS feeds on its intuitive dashboard.

You can auto-post your RSS feed on LinkedIn with Circleboom Publish

Check out our guide RSS to LinkedIn: Connect any RSS Feed to LinkedIn in seconds! to learn more about this useful feature.

how to write an article in linkedin

What's the best time to publish LinkedIn articles?

If you’re wondering about what the best time is for publishing or sharing your article in a LinkedIn post, we got the answer for you.

The best days to post content on LinkedIn are:

  • Between Tuesday and Thursday
  • Early in the morning, lunchtime or early evening work best for posting during this time period
  • You can also post between 10 am and 11 am on Tuesdays

The worst time to post? Sleeping hours (10 pm - 6 am), and immediately before Monday and after Friday night is a big no-no.

how to write an article in linkedin

Can you schedule articles on LinkedIn?

The bad news is that you can’t schedule your LinkedIn articles to be published at the optimal time as of now. Third-party tools can’t help you with that either.

But if you’re looking for a way to schedule your LinkedIn posts, you can find everything you need in the Linkedin Post Scheduler tool of Circleboom Publish.

Circleboom's Linkedin Post Scheduler lets you schedule your posts in advance so you can update your audience about your latest articles!

Circleboom Publish offers a user-friendly LinkedIn post scheduling service that’s guaranteed to help you navigate LinkedIn much more comfortably. You can schedule posts to be published right before you publish your LinkedIn article to announce and draw attention to it. Likewise, you can also schedule your posts to be published after your LinkedIn article sees the light of day to call attention to it.

Review your LinkedIn Analytics

It’s always a great idea to analyze your performance on LinkedIn. This way, you can see if you’re meeting your goals based on the metrics that LinkedIn’s native Page Analytics offers for free. You’ll need to be a page admin to access this feature.

LinkedIn Page Analytics includes:

#1: Update (for desktop) or Content (for mobile) Analytics

Update Analytics helps you keep track of the effectiveness of your LinkedIn updates, including posted videos.

#2: Follower Analytics

Follower Analytics is the place for learning all about your audience. These metrics show the demographics of who is interacting with your content.

#3: Visitor Analytics

Visitor Analytics shows you the demographics of visitors to your profile who haven’t followed you on LinkedIn. Analyzing these metrics can offer you invaluable insight into encouraging these visitors to become followers.

#4: Employee Advocacy Analytics

These metrics let you evaluate the quality of and engagement with employee recommended content.

#5: Talent Brand Analytics

Talent Brand Analytics shows you the engagement with your Career Pages so that you can pump new blood into your brand.

LinkedIn allows you to view the analytics of individual posts and articles too.

View your Post Analytics

You can track the performance of your LinkedIn articles with LinkedIn’s Post Analytics . You can see the following metrics about your LinkedIn articles:

  • Engagements
  • Impression demographics
  • Article performance
  • Article viewer demographics

These metrics are crucial for analyzing the performance of your LinkedIn articles. For example, if your engagement rates are low, you can always diversify your content to attract more attention or include engagement-inviting questions in your articles.

Wrapping up

It's all about networking on LinkedIn. Finding quality articles to publish on LinkedIn and becoming a thought leader is a proven approach to extending your professional circle.

You should definitely consider publishing articles on LinkedIn if you’re looking for more exposure in the online world of business. LinkedIn articles are great for boosting your visibility and improving your thought leadership skills.

In only a few clicks, Circleboom Publish will help you uncover trending articles in your field. You don't have to spend hours searching the internet for great content when you use Circleboom Publish.

how to write an article in linkedin

Content creator interested in social media with a penchant for writing.

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how to write an article in linkedin

How to write a LinkedIn article and get it in front of your audience 

November 24, 2023

Header_ Writing for LinkedIn article

Would you believe LinkedIn first went live back in 2003? That makes it one of the oldest social media networks on the web today! But in just the last few years, the platform’s popularity has grown like a muscle on steroids – with around 200 million users in the US alone . 

Of course, this has opened up tonnes of possibilities for professionals all over the world, from making new connections to scoring that dream job. But as always, more people means more content. And more content means you’ve got to work extra hard to stand out from the digital crowd. 

One way to get noticed and pique people’s interest is to write great LinkedIn articles. And today, I’m going to help you do just that. This quick crash course will show you how to write a LinkedIn article that snatches clicks and captivates your audience. Plus, tips on how to review it with stakeholders using document approval software .

Here’s a snapshot of what’s to come: 

The key benefits of writing LinkedIn articles

How to write a linkedin article and get it published.

  • Top tips to make your article even stronger

Now, let’s dive in. 

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how to write an article in linkedin

1. Boost your visibility 

When you publish an article on LinkedIn’s publishing platform, it doesn’t just stay in the platform for your existing connections to see. It pops up in people’s organic Google searches too, thanks to LinkedIn’s external algorithm. This means you could publish the same content as you would in a regular blog, but get way more traction just because it has the word “LinkedIn” associated with it. That’s two huge audiences reached with one LinkedIn article!  

2. Become a thought leader 

When writing LinkedIn articles, taking the time to craft high-quality long-form content is a fantastic way to position yourself or your business as a trailblazer in that particular topic. The generous character limit of 110,000 adds up to at least 14,000 words. This gives you much more space for detail, analysis and insight than a simple LinkedIn post. Which in turn opens up opportunities for different opinions and deeper, more meaningful conversations with and among your audience. 

3. Strengthen your personal brand 

Increasing your visibility and starting conversations via well-crafted LinkedIn articles can do wonders for your online presence and personal brand. Consistently creating content also allows you to shape and control your brand narrative by aligning your articles with your values and expertise.

Better yet, if you’re trying to generate leads or professional opportunities, writing a great LinkedIn article demonstrates your top notch communication skills and unique personality. That’s a great way to make yourself a more desirable person to work with. 

4. Have a long-term impact 

Unlike LinkedIn posts that have a shorter lifespan, writing LinkedIn articles ensures that people can access your content at any time. This means people will continue to find your articles way down the line when they search for content related to the topic you’ve written about – even if they’re not connected to you directly. 

As you continue to write and publish LinkedIn articles, you’re creating a hub of information and industry knowledge that people can learn from over time. So, if you want to leave a lasting impact on your field or industry, writing LinkedIn articles is a fulfilling way to make that happen. 

5. They’re easy to create 

Writing LinkedIn articles can be as easy (or as challenging) as you choose. Of course, if writing is a skill you’re yet to develop, or you need to do lots of research to write about a complex topic, the process can become more time-consuming. But once you get to grips with the steps involved and get into the habit of regularly creating LinkedIn articles, it can be an enjoyable experience. 

With that said, let’s now look at the practicalities of writing and publishing an article on LinkedIn. 

how to write an article in linkedin

1. Go to your homepage 

First things first. Before you start to write articles on LinkedIn, you’ll need your own LinkedIn account. After you’ve signed up and logged in, head over to your homepage. Note this is different from your personal profile page. 

Then simply click the “Write article” button and the LinkedIn publishing tool will open. 

2. Write a headline for your article 

Your headline is the first thing people will see when your article shows up on their personal LinkedIn feed. You want to give people a reason to click through to the full piece. And a catchy headline is your best bet. One that ideally hits the sweet spot of 40 to 49 characters. 

There are different ways to draw your audience in with a LinkedIn headline. Clearly outlining what they’ll get out of the article or how it will help them, for example “How to…” or “10 best ways to…”, is a good way to go. It creates incentive. Just make sure your article pulls through on your headline promise. 

You can also go in with the type of headline that grabs attention and leaves your audience wanting to know more. Something controversial, perhaps posed as a question, like “Is oxygen really necessary for human life?”. Good luck delivering on that one though! 

3. Write your article 

Now comes the fun stuff. It’s time to write your article!

You can write and edit to your heart’s content on LinkedIn’s publishing tool before publishing your LinkedIn article. I personally like to do my planning, writing, and whatnot in a separate document such as Microsoft Word or Google Docs. It just gives me a greater sense of freedom to play around with the style and structure of my LinkedIn articles. I then copy and paste into LinkedIn’s Publishing Tool. But find what process works for you and roll with it. 

It’s worth noting that articles tend to perform better in terms of views and shares when they fall somewhere between 1,500 and 2,000 words. Just make sure you’re not fluffing up your content solely to reach that number. It’s better to have well-written LinkedIn articles that are less than 1,500 words, rather than waffling on unnecessarily. 

4. Include visuals to support your article 

You don’t need to embed relevant images into your LinkedIn articles, but it is highly recommended for a couple reasons. 

Firstly, peppering some images throughout your LinkedIn articles will automatically make it look more polished and professional. 

Secondly, and more importantly, supporting images will help boost engagement. Research has shown that people are four times more likely to understand and remember information that’s accompanied by imagery. 

To add an image to a LinkedIn article, simply click the icon on the left of the text box. 

5. Finish with a strong call-to-action (CTA) 

Ultimately, when writing LinkedIn articles, you want them to gather engagement and start conversations. That’s why a strong CTA is important. This could take the form of a question that your readers can answer in the comments. Or you can ask them to share their thoughts and opinions on the topic you’ve written about. No matter the type of CTA, just be sure to follow up with everyone who takes the time to leave a comment or ask a question. 

6. Review your article 

Whether you’re writing LinkedIn articles for yourself or on behalf of a brand or business, taking the time to catch any spelling or grammar mistakes is a must. You can do this step yourself, or share with your colleagues for review to make sure you can publish it with confidence! 

As well as getting rid of any pesky typos, you should also use this time to optimize your article. Make sure your headline is catchy. Check that the LinkedIn article has a clear structure (a lot of people will be reading your LinkedIn article on their LinkedIn mobile app, so make your content scannable). Streamline your LinkedIn article so that it’s in your desired tone and that it’s easy to digest for the reader. All this shows that you value and respect their precious time and attention. 

One last thing. Once you have several LinkedIn articles live, add internal links between them to keep readers reading!

7. Publish your article 

Whoop whoop! Now that you’ve finished writing your LinkedIn article, it’s time to put your masterpiece out into the world. Simply click “Publish” at the bottom of the page and give yourself a well deserved pat on the back for creating your very first LinkedIn article. 

8. Don’t forget to share it 

Once you’ve published your new LinkedIn article, you’re going to want to share the news on your feed for all your followers to see. A little window should pop up and nudge you to share the fresh piece of content there and then. 

But you can also share it at any time, or re-share it with a new post by clicking the “Share” button at the bottom of your publication. 

For more practical tips and examples on how write a strong LinkedIn post, check out the 10 LinkedIn post ideas to help you create a buzz around your business in 2023.

Top tips to make your LinkedIn articles even stronger  

Now you’ve nailed the basics, here are some tips and tricks you can use to make sure every article you post on LinkedIn helps you hit your targets for audience engagement.

1. Think about your topic 

Of course, you’re going to want to write about things that matter to you or your brand. That’s how you gain the right kind of traction. But when it comes to choosing the specific topic for each article, there are some things to consider that will really help your articles hit home. 

For example, think about your target audience’s interests, passions and pain points. Tailoring your content to the needs of your LinkedIn community is a surefire way to make sure people want to read what you’re writing. 

You can also look at current affairs and trending news. Sharing your thoughts and opinions on relevant hot topics will make your LinkedIn article all the more appealing for your audience. Keeping current also makes for more shareable content.

2. First impressions matter 

This applies to your headline as well as the opening lines of your LinkedIn article. Hooking people’s interest is no easy feat. A cleverly crafted headline will do a lot of the heavy lifting here. But the opening sentence also needs to spark curiosity and keep your audience reading. Pose a question. Start with a surprising fact. Or outline a relatable problem that you’re going to help them solve. 

However you choose to do it, kick your article off with a bang that’ll keep readers wanting more. 

3. Time your posts 

Once you get into the swing of regularly posting LinkedIn articles, posting consistently at regular times will help keep your audience engaged. And if you really want to perfect your timing, there are lots of studies out there that can give you an idea of the best times to post on LinkedIn for optimal engagement on people’s LinkedIn feed. 

4. Use relevant keywords 

Populating your writing with related keywords will help boost its SEO performance so that your LinkedIn articles rank well. This means they will be more visible both on LinkedIn as well as in other search engines like Google. 

Optimizing your LinkedIn articles for SEO will involve choosing one main keyword which will feature in your title. And a variety of secondary keywords related to the topic. You want both your primary and secondary keywords to be incorporated throughout the entire article. There are lots of free tools online that can help you out with SEO optimization.

Final thoughts 

To sum up, LinkedIn articles are a great way to grow your network and strengthen your brand. But in order to be successful, you need to create high quality content for your audience. Hopefully this article has helped you learn how to write and publish top performing articles on LinkedIn. And if you’re looking for an efficient, collaborative way to review them, start your free trial with Filestage today!

Valerie O'Connor

Valerie O'Connor

Social media marketing.

how to write an article in linkedin

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Best Practices and Examples For Writing The Best LinkedIn Articles

May 29, 2023

Best Practices and Examples For Writing The Best LinkedIn Articles

LinkedIn is a powerful tool for professionals to connect, share ideas, and establish themselves as thought leaders in their industry. One way to do this is by writing LinkedIn articles. In this blog post, we will explore the best practices for writing LinkedIn articles, provide examples of successful articles, discuss how to promote your blogs , and offer advanced strategies to help you build your brand as a thought leader.

Why Write LinkedIn Articles?

Writing LinkedIn articles is a powerful way to establish yourself as a thought leader and share your expertise with others. By publishing high-quality articles on LinkedIn, you can:

  • Showcase your knowledge and skills
  • Build your personal brand
  • Increase your visibility and reach
  • Engage with your network and beyond
  • Establish credibility and trust

Best Practices for Writing LinkedIn Articles

Now that we understand the benefits of writing LinkedIn articles, let's explore some best practices to help you create engaging and effective content.

Choosing a Topic

The first step in writing a successful LinkedIn article is choosing the right topic. Your topic should be relevant to your industry, timely, and interesting to your target audience. Consider what challenges or opportunities your audience is facing and how you can provide value through your content.

Crafting a Compelling Headline

Your headline is the first thing people will see when they come across your article, so it's important to make it attention-grabbing and compelling. Use action-oriented language, numbers, and specific details to make your headline catchy .

Writing for Your Audience

When writing your LinkedIn article, keep your target audience in mind. Write in a conversational tone and use simple, easy-to-understand language. Use anecdotes, examples, and stories to illustrate your points and make your content more engaging .

Formatting Your Article

Formatting your article can help make it more readable and engaging. Use subheadings, bullet points, and short paragraphs to break up your content. Use bold and italicized text to highlight important points.

Adding Visuals

Visuals can help break up your content and make it more engaging. Consider adding images, videos, infographics, or other visuals to your article to illustrate your points and make your content more visually appealing.

Using Keywords and Hashtags

Using keywords and hashtags can help make your article more discoverable on LinkedIn. Do some research to identify relevant keywords and hashtags for your industry and incorporate them into your article.

Including Calls to Action

Include a call to action at the end of your article to encourage your readers to take action. This could be asking them to share your article, leave a comment, or connect with you on LinkedIn.

Examples of Successful LinkedIn Articles

Now that we have covered some best practices for writing LinkedIn articles, let's look at some examples of successful articles and what we can learn from them.

Analyzing Top-Performing Articles

One way to identify successful LinkedIn articles is to analyze top-performing articles in your industry. Look for articles that have a high number of views, likes, comments, and shares. Pay attention to the topics, headlines, formatting, and visuals used in these articles.

Identifying Key Elements of Success

Based on your analysis, identify the key elements of success for LinkedIn articles in your industry. This could include using attention-grrabbing headlines, writing in a conversational tone, or incorporating visuals. Use these insights to inform your own article-writing process.

Learning from Thought Leaders in Your Industry

Follow thought leaders in your industry on LinkedIn and read their articles to gain insights into what works well for them. Take note of their writing style, the topics they cover, and how they engage with their audience. You can use these insights to help inform your own article-writing process and build your brand as a thought leader.

Promoting Your LinkedIn Articles

Once you've written an engaging and high-quality LinkedIn article, it's important to promote it to increase its visibility and reach. Here are some strategies to consider:

Sharing on Your Personal Profile

Share your LinkedIn article on your personal profile to increase its visibility among your connections. Encourage your connections to like, comment, and share your article to further increase its reach.

Utilizing LinkedIn Groups

Share your article in relevant LinkedIn Groups to reach a wider audience outside of your immediate network. Be sure to follow each group's guidelines for posting and engage with other members' content as well.

Leveraging Other Social Media Platforms

Share your LinkedIn article on other social media platforms, such as Twitter, Facebook, and Instagram, to increase its reach and visibility. Be sure to use relevant hashtags and tailor your post for each platform to maximize engagement.

Collaborating with Other Thought Leaders

Collaborate with other thought leaders in your industry to co-author articles or share each other's content. This can help expand your reach and credibility as a thought leader.

Measuring Success

To improve your LinkedIn article-writing process and better understand what resonates with your audience, it's important to measure the success of your articles. Here are some metrics to track:

Tracking Views and Engagement

Monitor the number of views, likes, comments, and shares your articles receive. This can give you insight into the topics and content that resonate most with your audience.

Analyzing Metrics for Improvement

Use the engagement metrics from your LinkedIn articles to identify areas for improvement. For example, if you notice that articles with visuals receive more engagement, consider incorporating more visuals in your future articles. If your articles with shorter paragraphs perform better, experiment with breaking up your content into smaller sections.

Setting Goals for Your LinkedIn Articles

Set goals for your LinkedIn articles to help you stay focused and measure your success. These goals could include increasing your number of views or engagement, attracting new connections, or expanding your reach within your industry. Regularly review your progress and adjust your strategy as needed.

Advanced Strategies for LinkedIn Articles

As you become more comfortable with writing LinkedIn articles and start to see success, consider experimenting with advanced strategies to further enhance your content and build your brand as a thought leader.

Incorporating Video Content

Video content is highly engaging and can help you stand out on LinkedIn. Consider incorporating video clips, interviews, or live streams into your articles to provide a multimedia experience for your audience.

Experimenting with Different Formats

Don't be afraid to experiment with different formats for your LinkedIn articles. This could include creating listicles , how-to guides, case studies, or opinion pieces. Try different formats and see what resonates most with your audience.

Building Your Brand as a Thought Leader

As you continue to write high-quality LinkedIn articles and engage with your audience, focus on building your personal brand as a thought leader. This includes consistently sharing unique content , engaging with others in your industry, and staying up-to-date on industry trends and news.

Writing LinkedIn articles is an effective way to establish yourself as a thought leader in your industry, increase your visibility, and attract new business opportunities. By following best practices, analyzing successful examples, promoting your content, and experimenting with advanced strategies, you can create engaging and impactful articles that resonate with your target audience. Remember to track your progress and adjust your strategy as needed to continue building your brand as a thought leader on LinkedIn.

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Google quietly launches internal AI model named 'Goose' to help employees write code faster, leaked documents show

  • Google has an internal large language model named Goose, designed to make employees more productive.
  • Goose is trained on "25 years of engineering expertise at Google."
  • The company is leveraging AI as part of a bigger efficiency push.

As Google injects artificial intelligence into every product it possibly can, it’s also turning to AI to make its business more efficient.

The company has launched a large language model named Goose that's just for employees. It is designed to assist with building new products, according to internal documents reviewed by Business Insider.

The documents describe Goose as a “descendant of Gemini,” its big new large language model . Goose is “trained on the sum total of 25 years of engineering expertise at Google,” one of the documents states.

“It can answer questions around Google-specific technologies, write code using internal tech stacks and supports novel capabilities such as editing code based on natural language prompts,” an internal summary of Goose reads.

Leveraging AI internally could be a key factor in Google’s new efficiency drive, which has resulted in leadership cutting thousands of jobs over the past 13 months and a number of team re-orgs. Google finance chief Ruth Porat hinted at initiatives like this during the company’s recent earnings call , telling analysts that Google was working to “slow expense growth” through a variety of tactics including “streamlining operations across Alphabet through the use of AI.” 

One internal document notes that Goose is part of a plan to “bring AI to every stage of the product development process.” 

A Google spokesperson didn't respond to a request for comment.

Goose appears to be available for at least some employees to use right now, however, it’s not clear if it’s fully functional in terms of its abilities. One document notes that Goose “is also planned to be the first general-purpose LLM approved for internal coding use at Google.”

“Goose has a 28k token context window, which makes it particularly valuable for development tasks,” it adds. Token context windows refer to the amount of text, numbers, and other information a language model can take into account when processing a query. That's especially important for coding, which can include hundreds of thousands of lines of code.

The documents note that the creation of Goose was a collaborative effort between Google Brain, DeepMind, and Google's internal infrastructure teams. The company merged Brain and DeepMind last year to build Gemini, which was in turn named after the twin teams that created it.

Duck, Duck, Goose

Google isn't the only tech company using its own AI models and products to boost productivity. Microsoft recently rolled out its Copilot tool to internal teams , Business Insider reported.

And Goose isn't the only example of Google using AI to be more efficient.

The company uses AI to try to reduce the amount of energy required to cool its data centers, for example. It is also increasingly pushing advertisers to use AI automated products for deciding where their money should be spent across Google's products.

For now at least, Google insists that AI is not taking away employees’ jobs.

“We’re not restructuring because AI is taking away any jobs,” said Google’s chief business officer Philipp Schindler, after Business Insider’s reported layoffs in Google’s ad sales team as part of a re-org .

Goose could become increasingly useful for employees. The tool was designed with a "focus on new engineering-related capabilities," one of the documents reads, suggesting it could go well beyond the existing development tools offered to staff.

And if Googlers have specific development questions while using Goose, they're encouraged to turn to the company's internal chatbot, named Duckie.

Are you a current or former Google employee? Got something to share??

You can reach reporter Hugh Langley via encrypted messaging app Signal (+1 628-228-1836) or email ( [email protected] )

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