listing presentation photo

The 20 Best Real Estate Listing Presentation Tools

Attractive, professional listing presentations win over clients, so we’ve identified 20 great tools to make your presentations stand out. With these handy resources, you don’t have to be a graphic designer to get beautiful results.

Graphics are obviously important to the visual appeal of your listing presentation, but there are other elements you may not have considered, like stylish fonts, informative charts, and presentation software (there’s more to life than PowerPoint). We’ve touched on all the bases so you can create a listing presentation that looks great on every level.

Price: Free ‍

Arguably the most popular tool in this post, Canva makes graphic design easy — even if you consider yourself a not-so-tech-savvy real estate agent. The platform offers numerous design formats that fit all of your real estate marketing needs, including listing presentations. You can upload images, add text overlays and icons, create photo collages, and beautify your listing presentation in countless ways using Canva.

Top Features

• Easy drag-and-drop interface for adding text and visuals to your presentations.
• A seemingly endless library of images, templates, fonts, and icons to choose from.
• Detailed but straightforward photo-editing tools to adjust your designs accordingly.
• A new iPad app that makes designing on the go simple and convenient.

2)   Piktochart

Price: $29/month ‍.

Real estate listing presentations usually entail a fair amount of data. Blow them away with easy-to-read stats and figures related to your real estate sales history and local market (like home values) in the form of beautiful infographics featuring graphs and charts created with Piktochart. If you’re concerned about starting from scratch and organizing your data, don’t worry: Pre-made templates (several of them) are at your disposal when designing this intuitive tool, while you can also import Google Spreadsheets and similar data files to develop comprehensive number-based visuals.

• Simple dashboard interface, which makes it simple to identify the right editing tools to use.
• Tons of pre-loaded images and icons that can make your charts and graphs more attractive.
• An interactive map feature to showcase a variety of details about your area.
• Integration with Evernote and SlideShare (should you want to publish your graphics online).

3)   Google Slides

This is the first of three Google listing presentation tools listed in this post. Ease of use is the main selling point of Slides, as you can access it on just about any device (desktop or mobile), share your work with others, and edit and comment on your work in mere seconds. It has the feel of PowerPoint but with much more capabilities and design offerings to make your real estate listing presentation look as professional as possible (though if you’re an avid PowerPoint user, you can also upload your PPT listing presentation into Slides).

• No internet connection? No problem: Work on your listing presentation offline with Slides.
• Auto-saves all of your work, so you don’t have to fear losing design updates and alterations.
• Embed videos and select from thousands of images and icons in Google’s extensive database.
• Available on iOS and Android devices, so you can fine-tune your presentations on the fly.

Price: Public plan is free; Enjoy plan is $59/year; Pro plan is $159/year

One of the more popular listing presentation software options among real estate agents and firms is Prezi — and it’s very easy to see why. The platform makes it a cinch to present your listings, company history, and sales pitch to your real estate leads in style. Think of the tool as the anti-slideshow presentation software, thanks to its simple design functions, smooth transition features, and modern-looking effects capabilities.

• Fade-in animation that brings new text, icons, and images onto the screen in a stylish manner.
• Plain-English navigation setup, meaning you won’t spontaneously combust using the platform.
• An array of tutorial articles and videos on the Prezi website that help with every possible usage scenario.
• Handy timing feature that allows you to keep your listing presentation moving along at the right pace.

5)   TouchCMA

Price: monthly plan is $25/month; annual plan is $15/month.

TouchCMA is one of the best listing presentation software solutions out there today, and that’s the case for several reasons — chief of which is you don’t have to spend a lot of time or energy compiling data, imagery, and resources for your presentation. Rather, the iPad app automates all of that work for you by providing up-to-date listing data for your area. Use the area-mapping tool to highlight specific neighborhoods and communities where sellers reside to give them a glimpse of niche market conditions. To add your own personal flare to your listing presentation, real estate data and videos can be added into the software.

• Directly connects to your MLS, giving you real-time data to share with potential clients.
• Comb over listing after listing — including their pricing details, images, and other key info — in minutes.
• Compare homes for sale side by side to give your leads a snapshot of local property values and other key info.
• Add all of your branding collateral to TouchCMA to prove you’re a reputable professional.

Price: Essentials plan is free; Pro feature is $6.99/year ‍

Adobe’s Creative Suite is a pretty fantastic investment for agencies and brokerages who can afford these resourceful programs. For solo agents, though, it can be costly and, thus, not worth it. Pixlr offers a suitable alternative. The photo-editing software is essentially a simplified version of Photoshop that offers the same image adjustment tools but in a more comprehensible manner that befits those who aren’t design experts. For your listing presentation, use Pixlr to bolster your branding and make your real estate business look trustworthy and reputable — something practically all buyers and sellers take into account when selecting representation.

• Text masking allows for text overlay additions to your photos that can be stylized with flashy designs.
• Simple image-layering capabilities so you can make your presentation look like a pro created it.
• Cropping, blending, and adding effects to photos and images is a painless task for Pixlr users.
• The Pixlr Express mobile app means you can snap shots of your listings and effectively edit them seconds later.

Price: Basic plan is free; Pro plan is $5/month ‍

Deemed “ the PowerPoint killer we’ve all been waiting for ” by TechCrunch, Bunkr is one of the more fashionable listing presentation software options for agents. The French company has grown a solid reputation as the go-to presentation solution for big brands (a look at the Bunkr site shows Evian, Foursquare, and LinkedIn have all utilized the service). Where it distinguishes itself from PowerPoint (though the UI functions quite similarly) is its content-collecting features: Find anything you want online and save it with ease to your Bunkr folders. No matter what you’re working on, you can access this content bank and add images and video to enliven your presentation.

• Install Bunkr’s bookmarklet to easily save relevant, interesting content you come across online for later use.
• The “Lists” feature acts as both a note-taking system and as reminders to incorporate certain points and content in your presentation.
• Broad selection of fonts, backgrounds, borders, colors, and type-editing features to make presentation creation simple.
• Mobile-ready, meaning your presentations look top-notch and function well on tablets and smartphones.

8)   Haiku Deck

Who said creating real estate listing presentations can’t be fun? Haiku Deck is a premier presentation service that truly makes working on projects an enjoyable (and stress-free) experience. Whether you work on desktop or use the iOS app , Haiku Deck offers an array of elegant-looking imagery and text options to make your presentation look like a professional designer spent hours polishing it up. When you’re done completing your masterpiece, you can use your iPhone as a remote to meticulously guide your real estate leads through your pitch.

• A limited navigation bar that includes only the essentials (for text, image, and formatting) needed to create a compelling listing presentation.
• Exhibit your real estate business and market data in easy-to-create charts and graphs that come with relevant icons.
• An image search feature that navigates Flickr’s Creative Commons database, so you don’t have to spend hours finding the right photos for your presentation.
• Plenty of interesting presentation themes are available along with budget-friendly theme packs to enhance your design work.

9)   PicMonkey

Price: basic plan is free; royale plan is $4.99/month ‍.

Edit and touch up photos and other images, create various types of collages, and design your own presentation slides from the ground up (or with the help of pre-loaded themes) using PicMonkey, an alternative to Canva that’s just as easy and enjoyable to learn and use. Unique icons and other visuals at your disposal mean your presentation can be jazzed up in seemingly innumerable ways. Given you can use the service for your real estate website (landing pages, blogs — any web page, really), this is a can’t-miss platform.

• The PicMonkey blog and Features page offer insightful articles and tutorials to help you craft amazing presentations and edit images with ease.
• The Royale plan offers several more fonts, layouts, and pre-set designs to choose from to set your presentation apart from the competition.
• Crop, sharpen, rotate, resize, and add exposure to any and all images and photos you add to your PicMonkey account.
• Want to add a holiday or other niche theme to your presentation? PicMonkey has many unique ones to choose from.

10)   Office Timeline

Price: basic edition is free; business plus edition is $49/year.

Here’s a common listing presentation scenario: Your prospective clients want to know more about your background and history as an agent. You don’t want to forget to include a visual representation of your past. To avoid this, use listing presentation software like Office Timelines, which makes showing important dates a cinch. Simply set the parameters for how long of a period you want to display in your presentation and then add notes to each notable date: when you became an agent, when you earned specific certifications, when you opened up your firm — any date that can inform your leads and help you tell your story.

• Selecting a timeline format, adding your milestones, denoting the dates, and customizing timelines with various colors and fonts is simple.
• Several timeline chart styles to choose from, allowing you to expertly show off your business and personal background.
• Another platform that integrates with PowerPoint, so you can enhance your PPT listing presentation slides even more.
• The Timeline Wizard feature allows you to create your own timeline from scratch, if you don’t feel like using one of the templates.

11)   Recite This

Price: free.

You won’t find an easier site to use on this list than Recite This, a service that allows users to enter copy (quotes, tips, whatever) into a text box and select a design theme to create their own designs featuring the excerpts. If you want to use a different background with your copy, simply select the “Try Another Template” button. Once you’re done, you can download the image and use it for your presentation. If you have testimonials from happy clients, use them in Recite This to create eye-catching text designs that can grab the attention of your prospective clients. All in all, this is a minor tool to assist your presentation development, but one that can save you lots of time crafting your own text-based design.

Top Features:

• As long as you have specific copy in mind at the ready, you can create a Recite This quote design in seconds.
• You can preview how your copy will look using each design option as you enter in your text.
• There are several background templates to choose from, so you can easily find ones that fit your stylistic preferences.
• Share your text-based designs, like client testimonials, on social media — in addition to using them for your presentation.

12)   Placeit

Price: comp plan is $12/month; several other pricing packages, depending on use ‍.

Showing off your responsive real estate website is a surefire way to impress leads. Placeit’s main service is to provide a canvas for websites to be shown on mobile devices. Use the platform to upload images of your website onto the template slides that feature blank iPhone, iPad, and other mobile screens so your leads can see what it’s like to navigate your site on different devices. Show buyers and sellers your ability to understand technology and how to aptly use it to help them purchase and sell their homes.

• Got a mobile-friendly real estate website? Take screenshots of it and add them to the nifty slides Placeit offers.
• Match a device with one or more appealing backgrounds depicting different kinds of scenery, like offices and homes.
• It’s not just for website screenshots: Upload video to show off on mobile devices as well, like listing video snippets.
• There are plenty of different pricing packages to choose from, so analyze which one works best for your budget.

13)   Google Hangouts

Sometimes, you have real estate leads you simply can’t meet with in person, like those who live several hours away or even across the country. That’s where platforms like Hangouts come into play. Simply log in to your Google account (or create one, if you don’t have one) and invite your leads to a Hangout. As long as you both have a strong Internet connection, you can conduct your presentation as normal (and sharing your screen — whether it’s a website, slideshow, or video — is a cakewalk).

• It’s available on practically all major mobile devices, so if you must present on the go, you can.
• Need to present one party of buyers or sellers instead of individual ones? With Hangouts, you can invite up to 10 people.
• You can record your Hangouts — meaning you can learn from past listing presentations via the platform.
• Perform other tasks on your desktop, tablet, or smartphone (like pulling up important files) mid-conversation.

14)   PowToon

Price: basic plan is free; pro plan is $57/month; business plan is $127/month ‍.

Explaining your value proposition to buyers and sellers with data is an effective presentation method. Sometimes, though, presenting charts and graphs can … well … bore them. Prevent yawns by sprucing up your sales pitch with a unique visual element. PowToon is a viable option, as users can create animated videos of their products and services — or, in the case of real estate agents, videos to show sales history, local market details, and other interesting tidbits. Just take a look at some notable real estate companies and professionals who’ve used PowToon to bolster their presentations.

• Add music and voiceovers to your animated listing presentation videos to make them more informative and appealing.
• Share your work on your real estate YouTube page (just be sure to promote it on other social media channels).
• PowToon’s dashboard is more than manageable, as it includes all of the icons and editing tools you need to craft amazing videos.
• Countless icons, characters, backgrounds, and other visual aids to choose from.

15)   Infogram

Price: basic plan is free; pro plan is $18/month; white label plan is $50/month ‍.

The best listing presentation is the one that both educates and enthralls buyers and sellers. With Infogram, you’ll accomplish both. Just choose a template, input your data, add some explanatory copy for your figures, and you have a beautiful, informative graphic that can wow your audience. What’s more is you can add numerous icons, along with images and videos, to your presentation, meaning you don’t have to stumble over countless slides during your meeting with leads. Instead, you’ll have one single infographic that incorporates all of the info you need.

• Connect your data software with Infogram so your graphics can automatically populate new data.
• A lustrous look on all devices, thanks to the infographic tool’s responsive design setup.
• Create bar and line graphs, fill out area charts, and utilize the map feature to power your presentation.
• The new video infographic creator means your data will look alive during your presentations.

16)   emaze

Price: basic plan is free; pro plan is $4.90/month; emazing plan is $9.90/month ‍.

Plentiful listing presentation templates that can be edited with a plug-and-play design in minutes: That sums up what you get when using the intuitive presentation software emaze. The HTML5 platform is a cut above the competition due to its template options, ability to add sound effects, and distinct transition elements. And if you don’t want to start over from scratch using emaze, import your PowerPoint listing presentation copy and images in seconds.

• Many attractive 2D and 3D presentation templates at your disposal.
• Pre-loaded placeholder images and text make it easier to input copy and graphics.
• The ability to embed YouTube videos in your presentation.
• Access your work anywhere, anytime thanks to the tool’s cloud storage.

17)  Present.me

Price: basic plan is $3.95/month; pro plan is $17.95/month ‍.

For listing presentations done remotely from clients, Present.me offers an intriguing structure: Viewers of the video presentation platform can see you on one side of the screen and your presentation on the other half. This means no more having to explain your presentation to buyers and sellers over the phone. Use Present.me and your leads can watch your presentation whenever they have free time. Though you’ll definitely need to follow up with your leads to ensure they understand everything you can offer them, this is a helpful tool for those times when you simply can’t be there in person to pitch them.

• Edit and trim your videos so that your voice recording aligns with your presentation’s visuals.
• Your PowerPoints, PDFs, and Google Docs can be integrated with Present.me.
• The service offers a handful of plugins to make it easy to share presentations on your real estate website.
• If you don’t want to post presentations on your site, email presentations or create a subdomain to host them.

18)   Google Fonts

It may seem like a small component of your real estate listing presentation, but using the right font can make all the difference. Comic Sans won’t cut it if you’re trying to impress prospective clients. Instead, comb through Google Fonts to find one (or more) suitable typefaces to use. For instance, if you create a Keynote or PowerPoint slideshow, you can use one font for slide titles and another for the body copy. If you want to know the best of the best Google Fonts (and how to actually use the font service), check out this informative post from BootstrapBay .

• There are more than 650 font families you can choose from for your presentation.
• Every single one of those 650 font families? Oh, yeah: They’re 100% free.
• Once you select a font, you can instantly use it in your presentation.
• Google lets you know the page load times for each font (in case you want to use them on your website).

19)   SlideDog

Price: basic plan is free; pro plan is $8.33/month ‍.

Many agents transition from clicking through slideshows during their presentations to showing videos and guiding leads through their real estate website. That means having to switch from screen to screen, which can make presentations drag and, more importantly, seem disjointed and unorganized. SlideDog provides a solution to this dilemma. Drag and drop multiple screens at the bottom of your SlideDog dashboard to create a playlist. Then, adjust the screens for sites and other files (like PowerPoint and Prezi presentations) in the order in which you want to present them. This listing presentation software tool is as straightforward as they come.

• Simply click on any of your uploaded screens for websites, videos, and other files to make them populate the screen.
• Use any mobile device connected to SlideDog as your remote control for your presentation.
• Your audience can view your presentation on their own devices as well, thanks to the platform’s Live Sharing feature.
• Use the dual screen function to present your listings on a larger format, like a TV or projection screen.

20)   Easel.ly

A big problem with most graphic design services that claim to be easy to use is … well … they’re not. The learning curve is bigger than stated. The user experience isn’t as uncomplicated as promised. That’s not the case with Easel.ly, which is a time- and headache-saving tool that offers an intuitive drag-and-drop design tool that’s as accessible as any infographic platform out there. It has just enough templates and resources so as not to overwhelm novice designers. Use Easel.ly to showcase your value proposition, notable deals you’ve closed, or your plan for selling a prospective client’s home.

• You can create a fully detailed infographic in mere minutes with the template, icon, and text overlay features.
• Too many tools and widgets can frustrate graphic design beginners — Easel.ly offers just enough to make each graphic distinct and gorgeous.
• Your final product can be saved and exported in a variety of files types, like PNG and JPG, as well as downloaded as a PDF.
• A clean, sleek canvas is all you see when working on your presentation graphic.

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The Real Estate Listing Presentation: A How-To Guide

A How-To Guide to a Real Estate Listing Presentation

The real estate listing presentation… The secret weapon of any successful listing agent. 

It might just be the MOST IMPORTANT factor in your business. That’s because a real estate listing isn’t just a single home or a transaction – it’s a chunk of the market that you control and can leverage for more – and a realtor listing presentation is THE way to get them.

In this blog, I’ll walk you through exactly what a listing presentation is, what goes into it, and how you can make yours stand out from the competition to convince sellers to work with you and even attract new business. 

Let’s start with what a realtor listing presentation consists of…

What is a realtor listing presentation?

A realtor listing presentation is a formal meeting or presentation that a real estate agent conducts with a potential seller who is interested in listing their property for sale. The purpose of the listing presentation is to showcase the agent’s qualifications, expertise, marketing strategies, and the services they provide to help sell the property.

That’s the very direct definition of it. Put another way, it’s your shot to answer two questions: “Why should I sell my house right now and why are you, above anyone else, the person to do it?” 

Or, to put it another way… “How will you make me more money, achieve my goals, and make me feel safe and cared for in the process?” 

The Elements of an Effective Listing Presentation

During the real estate listing presentation, you’ll typically discuss:

• Background and Qualifications: Introduce yourself and provide information about your experience, credentials, and track record in the real estate industry.
• Market Analysis: Present a comparative market analysis (CMA) to help the seller understand the current market conditions, recent sales of similar properties in the area, and the appropriate pricing strategy for their home.
• Marketing Plan: Outline your marketing plan for the property, which may include strategies such as professional photography, virtual tours, open houses, online listings, social media promotion, and print advertising.
• Services Offered: What makes you worth the full commission? Set yourself apart by covering not only the basic services but some unique ones at well. You’ll of course mention staging advice, scheduling showings, negotiating offers, and managing paperwork.
• Agency Agreement: If you convince’em, sign’em! The listing presentation is the place to get that contract signed or at least let them know it needs to be signed before moving forward.

Preparing for the Listing Presentation

Every listing presentation is going to be slightly different, but the core elements will be the same. Your goal is to give this as often and effectively as possible, and that means coming into it prepared. 

At a certain point, you might want to have a team that takes care of every other element of your business so that you can do nothing other than go on listing appointments – because that’s where the money is. So take this preparation seriously.

Research the client

Notice how I’m not calling them a “lead” or a “prospective client” here? Go in with the idea that they are already your client – because you’re going to learn a lot about them before you even get the contract signed. 

First, send out a questionnaire or seller needs analysis asking them all the relevant questions you need to know (more on this below).

Next, dive into research. Start with Facebook, Instagram, and LinkedIn to learn about their preferences, the industry they work in, and previous business history. 

Your objective is to identify their specific needs. See what you can learn to customize your approach to the client.

Now… If you can… try to identify this seller’s DiSC profile . It’ll set you up for success moving forward.

Conduct a needs analysis with potential sellers

Wanna know how to know what a client wants and needs? Start with asking them. All it takes is a simple needs analysis. 

As we’ve already covered, your job in the preparation phase is to discern the motivation so you can tailor the presentation to the seller’s specific needs. 

Are they looking to:

• Sell the house as fast as possible
• Move out by a certain time
• Get more money for some urgent need
• Get more than the home might be worth
• Upgrade or downsize 

On this note, our coaching clients have access to 70+ case studies from top agents, complete with toolkits that include extremely effective needs analysis questionnaires for you to rip-off-and-duplicate.

Gather market statistics and data

Let’s jump back to the topic of DiSC profiles… Some sellers are more motivated by social connection and the trust they build with an agent. Others are motivated by hard data and understanding the numbers. 

It doesn’t matter which one it is – thorough market research is the way to both. It will establish you as the expert who is willing to put in the time to gather this information and then explain it in a way they can understand. 

Where do you get your market data from? Are you combing the MLS? Do you subscribe to Keeping Current Matters or some other real estate trends source? Figure it out and be sure you can show that your information is objective and verifiable.

You’ll want to go armed with:

• A thorough knowledge of the property details
• National and local market statistics
• Comparable sales
• Local rules and regulations (working this in will really establish credibility)

Most importantly, be able to synthesize this information, letting them know that you can both elaborate on any point or break down what is most important for their needs. All of this info will be used in your pricing strategy and help them achieve their goals.

Create a compelling presentation template

If you know me, I’m all about using technology to maximize efficiency and impact, but there is A LOT to be said for the old school route of physical presentation materials. Either way you decide to go, be sure you have a real estate listing presentation template to work off of and customize. 

One of my clients, Carolyn Young , is one of those team leaders who has cleared herself up to focus almost solely on going on listing appointments (going on almost 200 appointments a year) – and that’s because she’s created a listing presentation that is 95% effective in closing the deal. And the centerpiece of her appointment is a set of 200 beautiful, laminated slides that she spreads out across the table to show just how through she is. It blows people away.

On the other hand, a digital approach will give you a much more customizable template. Some of my clients are absolutely killing it with HighNote , which will offer you pre-built templates to upload your material into. You can include professionally edited explainer videos to send to the client before the actual appointment and then open into the full presentation once you’re together.

Just be sure that your presentation is comprehensive and includes all the necessary elements mentioned above, including past sales performance, market data, your marketing plan, and why they should sign an agreement.

The Listing Appointment

Now that you’re all prepared, let’s move on to conducting the appointment itself.

Setting up an effective listing appointment

Where is the best place to conduct a listing appointment? Ideally, it’s in the home you’ll actually be working to sell. Be sure to mention that when setting the appointment, but if it doesn’t work for any reason, don’t wait to set that appointment. Do it in a coffee shop or your office or wherever, because an appointment done anywhere is better than no appointment at all.

No matter where it is, you MUST do a technology and tools check before showing up. If you need anything, be sure you have it:

• Charged laptop
• Presentation slides
• Agency agreement
• Scripts (memorized)

If you need more help with this, you can download this free offer full of listing presentation scripts and strategies . 

Build rapport and establish trust

There’s a very specific reason to practice your listing presentation over and over until you can do it effortlessly, and it’s not so that you get it perfect… Actually, it’s so that you can relax and be calm and receptive to what the seller has to say. 

You’re more than just someone who is going to do this one job for them and be gone; this is an audition to be a part of their lives, and that means you have to be confident, friendly, and likable. Let them know that you’ll be there for them in anything they need in a genuine way before diving into your past client success stories. 

When you’re showing your real estate photos, before and after videos, or CMA findings, it’s about establishing trust and providing value, and your expertise and credentials are a part of that but not the only factor.

Your Listing Presentation Will Make or Break Your Business

I cannot stress how important your real estate listing presentation is. It’s the crux of your business and the key to your financial success. 

Hopefully these tips have been helpful, but if you’re really serious about creating a listing presentation that blows people away and establishes your dominance in your market, the place to get it is Roadmap. 

I’ll be breaking down the best and most advanced listing presentation strategies working today – and best of all, I’ll be doing it in an area near you. So find a location and sign up soon.

But until then, start putting the pieces in place.

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Home Blog PowerPoint Tutorials How to Prepare a Listing Presentation: Guide for Real Estate Pros

How to Prepare a Listing Presentation: Guide for Real Estate Pros

Do you want to close more leads on a regular basis?

In that case, you may need to level up your communication skills. To win more listings, move on from having a polite “pre-sales” chit chat with prospects to doing full-scale presentations of your services.

What is a Real Estate Listing Presentation?

A listing presentation is your pitch to a prospective seller to represent them in a Real Estate transaction. Succeeding with your presentation means that you will sign on a new client and receive a bigger commission this month.

But of course, there will be other agents knocking on the seller’s door, offering their services. In fact, 55% of sellers interview two or three agents before making the decision. So how do you get chosen among the sea of other agents? Wrong, if you thought that most prospects will stick with someone offering the highest listing price and asking for the lowest commission.

When putting up their homes for sale, most people want to partner with a competent, forthcoming and proactive agent, capable to broker the best arrangement for them. Obviously, the best Real Estate agents are rarely those charging the lowest commission.

In fact, the main goal of conducting a full-scale, deck-ready listing presentation is to persuade the prospect that you are their optimal choice.

The best listing presentation isn’t a brief oral interview on the porch; it’s a carefully staged, full-scale demo of your professional capabilities. Keep in mind that creating a listing presentation isn’t the only way to market effectively in your industry. There are dozens of other Real Estate marketing ideas that can help you beat out the competition and stand out from the pack. For example, if you can’t make time for an in-person listing presentation, consider recording a seminar and linking it to your email subscribers.

How to Prepare for a Listing Presentation: 7 Key Steps

Building a rapport with a new prospect is never easy. But there are a few quick neuroscience tricks you can leverage to appear instantly more likable to prospects, even before you pull out your Real Estate brochures and other collateral.

• Give a firm handshake . Scientists proved that a handshake preceding any social interaction has a strong positive impact on how the recipient will further evaluate this social interaction.
• Have some brew ready. Pleasant smells like those of fresh coffee make us act nicer to one another and be more cooperative.
• Appear interested and ask questions.  Again, science proves that people are more willing to engage with an interlocutor, eagerly posing questions, and also act in a more receptive manner.

Now with a few neat physiological tricks in your sleeve, let’s move on to how you should approach listing presentation design.

1. Open with a Brief Introduction

A Real Estate listing presentations can start with a short overview, recapping who you are, what you do and what’s your success record.

To save you time on design, we have lined up a few short Real Estate bio templates you can grab and customize.

Sellers want to be reassured that you can close the deal fast and secure them a fair price. They want someone confident in their abilities and capable to back up their skills with examples and data.

Here’s listing presentation sample questionnaire you can answer to fill in your first few slides:

What are your top skills? Are you a Real Estate marketing guru? Do you have exceptional graphic design skills and can create for sale by owner flyers that stand out from the crowd? Do you have a photography background and can shoot professionals photos without hiring any external help? Show exactly what you can do. Bonus point if you manage to align your key skills with your buyer’s needs.

How many houses have you sold in this area? It’s best to line up some fresh data e.g. the past 12 months. Specifically, mention what types of properties have you sold and whether any were similar to this particular buyer’s estate.

Now comes the tricky part: offer some numbers comparing the original list price versus the final sales numbers (if the latter are more favorable) and the average day on the market (DOM) numbers for the property.

Such numbers will also help you justify higher commission rates. Of course, every sane buyer would rather stick with an agent charging a higher rate (e.g. 6% commission for houses for sale), but who also secures them a higher sales price due to better marketing experience.

2. Toss in Some Social Proof

People are social creatures and thus, we are extremely prone to opinions shared by others. To learn what’s good, we observe what others are doing and this extends to our purchase decision making: 92% of consumers state that word-of-mouth recommendations carry the most value to them.

You shouldn’t hard-sell your services. Instead, just show that “others” already think you are that good . There are a few ways you can use “social proof” as a Real Estate agent:

Ask past sellers to provide quick testimonials (with photos) and use them in during your presentation. Here’s a quick example from one of our PowerPoint templates :

Add a separate slide highlighting your key achievements up-to-date (personal or agency-wide).  The good “boasting” figures to include are:

• Total number and value of properties sold.
• Total number of clients you have worked with.
• Average time to close a deal.
• Average customer satisfaction rate.
• “Big name” corporate clients and partners.
• Professional organizations you are part of e.g. National Association of Realtors.

Gather and display reviews online.  Of course, prospects will google you post-presentation. Your job is to ensure that they’ll find only positive stuff, rather than nothing at all. You can set up a dedicated profile on popular review services or display ratings directly on your website.

3. List The Benefits of Your Brokerage

Keep this one succinct and on-point. Most buyers are interested in just three things:

• Receiving a fair price for their property.
• Getting it sold off fast.
• Avoiding the associated sales hassle as much as possible.

Your Real Estate presentation should address how you will deliver them just that. You can also sweeten the deal here by including a few “promos” e.g. list special circumstances for when you will accept a lower commission or pitch them with some bundled promos your agency currently runs.

At this point, you should also explain how that communication will occur: what types of updates they can expect and when.

4. Walk The Prospect Through The Home Sales Process

Not everyone is experienced in flipping property. So be sure to customize your listing presentation template so that includes this optional slide – for when you are presenting to first-time buyers.

There’s no need to go into many details at this point. Just briefly mention the overall timeline, key milestones and what kind of actions we’ll be required from them.  All of this can be neatly packed into one slide like this one :

If needed you can separately walk them through the home inspection and appraisal processes; Real Estate presentations to the buyers; negotiations and closing process.

5. Present a Comparative Market Analysis for a List Price Range

Comparative Market Analysis (CMA) is another nugget to persuade the client that you know your deal.

The wrinkle, however, is that it’s not always easy to come up with good numbers if you are yet to see the property in person. That’s why most agents will do two CMAs. First, one using the comps and their educated guesses based on prices for similar homes. And the second, more refined CMA after seeing the property, talking to the owners and digging further into the data.

6. Explain Your Marketing Strategy

Image Source: StockSnap

What channels do you plan to leverage – digital, offline or a mix of both? Give the clients some general insights and explain why your approach works. They certainly don’t want to know all the nitty-gritty, but we’ll appreciate some general insights.

Show them a few video demos you have created; your standard property templates for websites; copywriting and other marketing collateral you plan to use and distribute during open house visits.

7. Wrap It Up with a Killer Case Study

The best listing presentation examples we have ever seen always included case studies. They are another form of “social proof”, and a direct illustration of your professional abilities.

You don’t need to make this one lengthy though. Just stick to a simple copywriting formula:

• Customer background (e.g. a mid-aged couple just like you based in NYC).
• Challenge: what kind of a problem those former customers had? (e.g. needed to sell a house in 1.5 months in an unpopular neighborhood).
• Solution: how your agency helped them?
• Results: some quick numbers illustrative the positive outcome you have helped them achieve e.g. house sold in 35 days for 5% higher than the initial listing price.

This way you are finishing your listing presentation with a bang, and encourage the prospects to take further action.

Listing Presentation Templates for Real Estate Pros

To ease up the processes of preparing for your listing presentation, our team has lined up a few neat templates you can download and customize in PowerPoint to match your current needs.

1. Commercial Real Estate Template for PowerPoint

A versatile template that could be easily adapted for both residential, commercial listings or for land sale listing presentation. It includes excellent slides (e.g. US Map slide ) to present your market analysis and pitch the approximate listing price.

Use This Template

2. Real Estate Industry PowerPoint Template

Another template that makes it easy to turn your scattered data into a coherent and persuasive story. Customize it in a few quick clicks in PowerPoint to match your corporate branding, add additional slides and elements from our collection and voilà – you now have a shining new listing presentation to dazzle even the most reluctant prospects!

3. Real Estate Listing PowerPoint Template

Work with all the assets required to showcase a property in a neat layout that contains tools such as market price comparison, team introductory slides, housing interior details, key features & more.

4. Residential Real Estate Illustrations PowerPoint Template

If you want to boost your listing presentation for real estate, get to know these professional-design vector images tailored for the real estate industry. A selection of slides that go through the entire process of acquiring a property from both realtor and customer’s perspective. High-end graphics to enhance the impact of your presentation.

5. Proptech PowerPoint Template

Get ready to introduce in-the-market properties with a high degree of smart home devices or sustainable housing solutions with a slide deck filled with visual cues for that talk. This tech-savvy listing presentation template is ideal for targeting properties to millennials and discussing the infrastructure in the neighborhood or building complex.

6. Real Estate Open House PowerPoint Template

Graphics can make or end a business deal, and that’s why your next real estate listing should count on carefully designed slides that boost the performance of your speech. This listing slide deck includes a selection of icons that help increase the retention rate of key information disclosed about the property while keeping the right balance between whitespace and content. With a striking color combination, go ahead and edit this template to meet the demands of your work.

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Agent, Listing, Real Estate, Realtor, Sales Process Filed under PowerPoint Tutorials

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Table of Contents

If you’re looking to buy or sell a home in the near future, then it’s imperative that your presentation is polished and compelling. We’ve created this easy-to use guide for presenting your real estate listing by breaking down each section of content into steps so that even the most inexperienced person can create an impressive final product very easily!

The “real estate listing presentation template free” is a presentation template that is fully customizable and comes with a free download. It includes 12 slides, a title slide, and a conclusion slide.

As a seller’s agent, your success begins with a strong listing presentation and pitch that will attract you clients right away. From the beginning to the finish of the process, the presentation informs clients about who you are and how you bring value. It contains local market statistics, an explanation of the whole process, and instructions on how to sell their house while offering comfort, creating confidence, and concentrating on the seller’s requirements. To get started, read our 11-step tutorial and receive a free listing presentation template.

Download a Free Listing Presentation Template & Refine Your Pitch

Download our free listing presentation template before starting from scratch with your own listing presentation or pitch deck. As you go through the stages below, use them as a guide, then customize your own presentation based on our instructions, adding your own photos, statistics, charts, and data. To get the greatest outcomes, each listing presentation should be tailored to the homeowner and property.

Free Template Download

If making presentations isn’t your strong suit, 99designs can aid you with all of your design requirements. They help to establish your brand via well created distinctive and memorable designs. You may either work directly with a designer or establish a contest to see who can build the greatest presentation for your style and demands using 99designs.

Visit 99designs.com for more information.

The 11 stages to a good real estate listing presentation that will help you get more sales customers are as follows:

1. Start with a quick overview.

The overview is a quick rundown of what your listing presentation will cover and how long they should anticipate it to continue. Some of this information may have been included in your pre-listing packet. The first section of the presentation includes who you are, your brokerage, and what you intend to learn from your customers throughout the listing presentation.

Remember that a great presentation doesn’t have to be lengthy to cover all of the essential points—30 to 60 minutes is a reasonable range, though some will require longer. First-time homebuyers, detail-oriented purchasers, and scared buyers may have more worries and queries than seasoned buyers.

Brief Bio & Introduction of Your Skills

A house seller wants an agent that is knowledgeable about their field and can effectively explain the sales process. Consider your position not just as a real estate agent, but also as an educator, in order to gain your customers’ trust and confidence in your capacity to sell their house.

Include the following information along with a small CV of your background:

• In the last year, the number of properties you’ve sold in their neighborhood
• If the properties you’ve sold are comparable to theirs, tell them about them (include a picture, if applicable)
• How rapidly have you sold houses that you’ve listed? (average days on market, if favorable)
• Closing pricing vs. list prices (were you over-asked, and if so, by how much?)

You may also use this part to boast (and gain client trust) about the prizes, certificates, or designations you’ve received that are relevant to this transaction. Simply connect all of these elements to your client’s property so that you can show value via hard effort, devotion, and a focus on their requirements.

What if this is your first listing presentation and you don’t have any real estate success statistics? Make use of your brokerage’s resources. Don’t do it alone if this is your first listing presentation. Bring a senior member of your team or brokerage with you so that your customers feel secure in the knowledge that they are dealing with a well-known organization.

Introduce Your Brokerage’s Power

Whether it’s your first or hundredth listing presentation, sellers want to know you’re backed by a respected firm. This not only ensures that you have a team of agents to deal with, but also that the organization has sold houses successfully for other homeowners. Make a strong case for why working with someone from your brokerage is a significant benefit.

Both large and small brokerages can provide a good deal. If you work for a larger brokerage, such as RE/MAX, Keller Williams, or Compass, you’ll probably be more concerned with figures like the number of homes sold in the previous year and the median home sale price.

If you work at a tiny boutique brokerage, on the other hand, you’ll want to highlight personalized service and your local origins. When working with a smaller brokerage, it’s common to emphasize customer service and the fact that your client won’t be simply another name on the list.

Return Your Attention to Your Customers

Now that you’ve persuaded the customer to hire you, it’s time to focus on what matters most: your client. Take the next few minutes to learn more about your homeowner. This stimulates conversation, makes the presentation more participatory and less boring, allows you to tailor your pitch to their specific requirements, and puts the homeowner at ease.

During your listing presentation, here are some questions you may ask to discover more about your seller:

Take notes on what matters most to your prospect to demonstrate your diligence and to ensure that you are attentive to their demands throughout the process. This knowledge will assist you in better aligning your pitch with your client’s requirements, emphasizing key points, and dispelling any doubts you may have.

If someone has already placed an offer on a property in a different area, they may need to sell their present home soon. You may use this information to convey to them how if their house is priced too expensive, it will take considerably longer to sell.

2. Provide Data on the Local Market

Bring the discussion back to the business of selling the client’s house now that everyone has been introduced. Presenting local market statistics for the neighborhood or location of the subject property is an excellent segue for commencing the sales section of your listing presentation.

Share historical market patterns, how rapidly properties are selling in the neighborhood, how many have sold in the last six months or year (depending on data available), and median price ranges. If prices tend to change depending on the time of year you want to sell the house, you may also want to add seasonal statistics and any other information that will assist homeowners understand the market data that has to go into pricing their home for sale.

This part may need more than one slide, but assess your audience to determine if you need to expand on any of the topics. Also, bear in mind that some of this data lends itself nicely to charts or graphs, and these visualizations may help the typical person grasp the information. While you can make these sorts of charts yourself (or with the help of your brokerage), it will take a long time.

It may be more convenient to get them through your MLS platform or to pay for a comparative market analysis (CMA) and listing presentation bundle from a provider like Cloud CMA. The commercial CMA software from Cloud CMA includes prepared charts and graphs that help you appear like an expert while also saving you time. They will also assist you with creating a print or digital version of your CMA report so that you may deliver it in person or electronically.

Cloud CMA may be found on the internet.

3. Describe the Selling Process

Give your customers an overview of the full sales process as you continue to educate them. Take enough time to ensure your customer understands what will happen over the process over the following several weeks or months, even if it doesn’t take hours. You should go through the following steps:

This section of the listing presentation should be tailored to your client’s previous experience selling houses. If you have a first-time seller, for example, you should take a bit extra time and stop every now and then to see if they have any queries. If you’re dealing with someone who has sold a lot of properties in the past, you’ll be able to get through this portion much more quickly.

Pro tip: Discuss how you and your customers will interact throughout the sales process, regardless of how much experience they have with the process. Ask your customers questions like these to establish expectations: What kind of contact do they prefer, and how often do they want to hear from you? Do they prefer to talk on the phone, send an email, or send a quick text? What will be their preferred method of communication with you? Everyone will be on the same page this way.

4. Get Your House Ready to Sell

After discussing the broad strokes of the local market, it’s time to zero down on your seller’s property. Even if you haven’t seen the house yet or are visiting it for the first time, it’s important to establish expectations for the seller in terms of how they will prepare their home for sale. While most house sellers are aware of this, it is critical that the client understands that it is their job to ensure that the property is in excellent condition in order to maximize the value.

The following are a few points to consider:

• Decluttering: When it comes to furnishings, less is often more. Many people have more belongings than they need. To make it more desirable, your seller may need to remove furniture and hire storage space to store unwanted goods.
• Buyers must visualize themselves living in the place to depersonalize it. The buyer will be able to see themselves in the property if family photos, nameplates, and other personal things are removed.
• Cleaning: Selling a messy house is tough since no one wants to inherit a mess. This may need a thorough cleaning or the hiring of a cleaning agency, particularly if there are pets in the house.
• Repairs: Because some buyers don’t want to purchase a property they’ll have to fix right away, it’s in the seller’s best interest to make sure all repairs are completed before the inspection. Depending on the status of the property, this might be anything from a broken cabinet hinge or leaking faucet to updating the electrical box or replacing the roof.
• Renovations: In certain situations, upgrading a room or a piece of your house may significantly raise the value of your home. For example, if upgrading the basement bathroom costs $5,000 and adds $15,000 to the home’s value, the seller’s time and money may be well spent.

Because this is basically their job, it’s critical to go through these issues with your customer. You don’t live there, and it’s in their best interests to get the most money for their house when they sell it.

Prepare to provide suggestions for reliable, licensed contractors and local cleaning firms. Keep in mind that you must perform all of these tasks within a specified time limit in order to promote, list, and show the home to potential purchasers.

5. Create a pricing strategy.

The recommended pricing of the house and the approach for establishing the suitable list price will be one of the most important aspects of your real estate listing presentation. It may be difficult to talk to your customers about figures without seeing or touring the property in person, but it is critical to explain how selling their house appropriately the first time can save them money in the long run.

Pro tip: Even if you’re acquainted with the neighborhood, perform a preliminary comparison study for yourself before the listing presentation to familiarize yourself with the subject property. That way, before completing a thorough comparative market analysis (CMA), you’ll be able to talk to your customers about price in general. For reference, you may also provide a sample CMA report from a prior listing.

With your customers, go through what a comparative market analysis study is and what your approach is. Show how factors like square footage, upgrades, the number of bedrooms and bathrooms, and current market trends influence price. Then explain how those factors influenced your recommended selling price for the seller’s home. Finally, you want to do all you can to ensure that the homeowner understands how pricing works and how you plan to get the greatest outcomes.

6. Go through your marketing strategy with your team.

Your customers will be extremely interested in discovering how you can utilize these components in terms of marketing and advertising. In general, it’s a good idea to concentrate on the marketing techniques you can bring to the table and how you can apply them to their property particularly.

To go along with your presentation, you may also give a short checklist that specifies these topics.

Staging a House

In addition to decluttering, depersonalizing, and cleaning their homes, Staging a House is an important topic to discuss with clients as part of your marketing plan. Even though staging a home is not required, according to the National Association of Realtors, 31% of sellers’ agents said they staged all sellers’ homes prior to listing them for sale, and 82% of buyer’s agents said staging made it easier for their buyer to visualize the property as a future home.

Staging a House before and after (Source: Elite Staging)

Staging a House is used primarily because it’s beneficial in creating a clean slate to help buyers visualize themselves living in the home, and can be done strategically to attract targeted homebuyer types. To learn more about Staging a House, check out our in-depth guide.

Virtual Staging a House (Source: BoxBrownie)

The average national cost for Staging a House is about $1,500, but clients can also stage their home virtually at a lower cost. Using a company like BoxBrownie allows sellers to pay per image, making it a cost-effective option for clients who want all the perks of Staging a House without breaking the bank. BoxBrownie also does floor plans, which can be a great addition to your marketing images.

Visit BoxBrownie.com for more information.

Photography & Videography

Whether or not the property is staged, explain how and why you’ll employ professional photography and videography in your marketing. Bad images detract from your marketing efforts and may discourage prospective buyers from seeing the property at all. Bring samples of excellent and terrible images from other listings, as well as listing photos from your photographer, to properly describe the difference in quality.

An example of bad vs. excellent photography (Source: Photographics)

Many brokers and homeowners are preferring to provide video or virtual tours of their properties in addition to photos to increase engagement and provide purchasers with a 360-degree experience. You may incorporate an example of video marketing for previous listings with your listing presentation if you’ve done it before.

Drone video shows a property from a unique and entertaining perspective. Drone video highlights the breadth of residences that are huge or have enormous areas of land, making even ordinary properties seem spectacular. Our drone photography and video tutorial will teach you new methods to boost your real estate listing presentations if you want to learn more about utilizing drone footage.

You may also utilize a service like Matterport or Fiverr to help you make videos. Fiverr has a variety of freelancing services that may assist with images, videos, virtual staging, and other aspects of your listing’s promotion. To meet your demands, choose from a range of pros at various pricing ranges.

Visit Fiverr.com for more information.

Marketing to Buyers Directly

In addition, conventional marketing approaches are likely to be used into your strategy plan. Many people expect you will just list their house on the market and call it a day, so make sure you describe all of the various locations where you promote to buyers directly.

Here are some marketing strategies you may be doing and should mention to the seller:

If you’re looking for more marketing ideas you can pitch to your homeowner, check out our list of 29 Easy Real Estate Marketing Ideas & Strategies for Success here.

7. Use All Major Platforms to Promote Your Business

You’ll use your marketing materials on both offline and online advertising venues once they’re ready. You should inform the sellers that you want to market to the fullest degree feasible in order to bring them several offers, which will include using as many platforms as possible.

Local Multiple Listing Service (MLS)

Because some customers are unfamiliar with the multiple listing service (MLS), a quick explanation of the system and its function is beneficial. Explain how it makes their listing accessible to agents all over the world, how it will be available for buyer’s agents to present to their clients after it’s posted, and how the process works in general. It’s also worth noting that only real estate brokers have access to this site, therefore you’ll be able to find eligible buyer prospects from other MLS users.

Website & Landing Page

Whether you create your own IDX-enabled website or utilize the one provided by your brokerage, your online presence will be a major selling element for most homeowners. If you use IDX, emphasize how their listing will appear not only on your site but also on the IDX websites of dozens of other brokers.

Discuss how many visits your website receives (especially if the figures are remarkable), how it is structured to work, and how sales-oriented it is. For a visual, including a snapshot of your website and landing page. For example, ask if you can make their house a “featured listing” that will be seen by hundreds of people, or if you can provide them with a single-property website.

IDX website of Real Geeks as an example

You may develop a single-property or property-specific website or landing page devoted to the seller’s house in addition to promoting it on your own website. This would allow you to completely exhibit the seller’s home. Having a single-property website or landing page may help you generate more leads that are directly interested in the seller’s house, which is a powerful selling point during a listing presentation.

To help you develop the appropriate website and real estate landing pages to showcase your value as an agent and market your listings, look into firms like Real Geeks or Luxury Presence. You may personalize your website using Real Geeks’ themes, designs, and widgets. Their IDX website refreshes every 15 minutes, ensuring that your site is constantly up to date.

Go to Real Geeks.

Platforms on the Internet

Because 97 percent of consumers will use the internet to seek for a property in 2020, it’s critical to emphasize the sites you’ll utilize to promote the seller’s listing. These networks, unlike the MLS, are open to everyone, including active homebuyers, and enable customers to contact you directly without the need of an agent. You may explain why having leads contact you directly will lead to more showings since you will be the authority on their house.

Explain how being a Zillow Premier Agent promotes their listing if you are one. You’ll be able to display their listing on the internet’s most popular listing site with exclusivity. Zillow Premier Agent will not only assist you in closing seller leads, but it will also assist you in obtaining more buyer leads. See our guide on how Zillow Premier Agent works to learn more about the exclusivity that Zillow Premier Agent provides.

Visit Zillow for more information.

The Internet and Social Media

Emphasize that you will not only be posting marketing content on your The Internet and Social Media to spread the word about their property, but you will also be capitalizing on paid The Internet and Social Media advertising. According to LOCALiQ, the average click-through rate for advertising on The Internet and Social Media is from 2% to 3.44%, which is much higher than the average of 0.99% for other Platforms on the Internet. Especially in today’s social-media-crazed world, your clients will find The Internet and Social Media advertising a necessity for their property.

You may use the following websites:

While it is not necessary to post on every single site, focus on at least two or three platforms where you can produce creative and engaging content to advertise your listing. If you’re unsure of how to create The Internet and Social Media content or don’t have time, consider using Artur’in. Artur’in manages your The Internet and Social Media accounts and schedules posts to keep your business in front of your target audience. You’ll also get reports so you can be sure your ads are producing effective results.

Pay a visit to Artur’in.

8. Showings & Open Houses

In terms of open houses and showings, it’s critical to create expectations with the sellers regarding your position and their obligations. Obviously, you’ll be the one giving tours to potential buyers when they come to see the house, but you want to make sure that your client’s schedule and home security aren’t jeopardized at this stage.

Make sure your client understands that no one else will be permitted inside their house unless you or a licensed buyer’s agent are there. In terms of their function, gently suggest that it is in the seller’s best interest for them to avoid being there during open houses or showings since it may dissuade customers or distort their judgment when it comes time to make offer choices.

Explain when you’d want visitors to come to their house and when you’d like them to leave. Open houses will most likely be held on a regular basis until the house sells. Individual showings, on the other hand, may occur more spontaneously and at certain times on any given day of the week (with appropriate notice given to the homeowner). The seller will also need to provide you with a copy of their key or digital access code so that you may see their property.

The interface for showing time is called ShowingTime.

Consider utilizing ShowingTime to get safe and secure access to the property. ShowingTime is a smartphone app that enables agents to schedule visits and provides directions to the property. You’ll be able to define hours and days when your customers will be allowed or denied access, allowing you to ensure convenience.

ShowingTime will ask for comments after the appointment and will send you a message if the keys are not returned or if someone does not leave the property. It’s a terrific way to give your customers peace of mind when it comes to visitors to their house.

Go to ShowingTime.com to learn more.

9. Offers & Negotiations

The most difficult phase of the real estate process for sellers is sorting through bids and making counter-offers until an agreement is reached, since this is when the transaction becomes real. The seller hasn’t totally committed to selling their house until this moment.

Explain the procedure and establish reasonable expectations based on the existing market. In a seller’s market in a popular region, for example, they might anticipate several bids and may have to engage in a bidding war. In a sluggish market, the seller may be required to make price concessions, pay part or all of the buyer’s closing fees, or contribute funds for upgrades such as flooring or repainting.

Make it clear that this part of the process necessitates open and honest communication in order to ensure that you’re satisfying their requirements. To steer this phase of the dialogue during the listing presentation, use the seller’s replies to some of the questions you raised earlier, such as:

• When do you need to get out the door?
• Why are you on the move?
• Is obtaining a good deal or receiving it on time more essential to you?
• What will you do if you are unable to sell your home?

10. Closing & SOLD!

Because you covered the phases of the sales process before, you can keep this section short. However, if you have first-time homebuyers or those who want all the information, you should go through any extra concerns they may have concerning the final steps of the process that might affect the sale, such as:

• Contingencies
• Walk-through

Make sure you finish this section of the listing presentation on a good note by answering any queries they may have. Make it clear that the sales process may be lengthy and frustrating at times, but that you will do all possible to make it go well in the end. There will be relief and a new experience after everything is completed.

11. Make a plan for the next steps.

The sellers should be ready to commit to employing your services and confidence in your abilities to represent their property at this stage. However, you may not be the only person they’re thinking about hiring as an agent. Scheduling one or more next steps is an excellent strategy to continue the dialogue beyond this point.

If you still need to complete a detailed CMA report, schedule a time to walk through the property, and discuss the proposed listing price. Schedule it as soon as possible after the listing presentation to get ahead of the competition. You can also propose a time frame for them to be ready to schedule Staging a House or a photography and videography session. By keeping the conversation in a forward motion, you are setting yourself up to be their exclusive listing agent.

Additional Pointers for a Great Presentation

We have a few pointers on how to build your pitch now that you have the 10 items to add in your listing presentation and a free listing presentation template to alter. Your listing presentation’s content will be based on your expertise, the market, and your client, but how you present it may make all the difference.

Organize the Discussion

People may interrupt or attempt to take over the discourse during any presentation. It’s critical that you, as the professional, steer the discussion in the right direction. You may achieve so by using the following strategies:

• Be kind yet firm.
• Keep the emphasis on your story with the slides serving as a supporting background. Don’t overfill your slides (or any presentation pages) with descriptive text or photographs; keep the focus on your narrative with the slides serving as a supportive backdrop.
• Throughout the talk, maintain constant eye contact.
• Be excited about the material and passionate about it.
• Prepare for questions before giving a presentation.
• Pay attention to how your audience reacts.
• To get the seller back on track, ask questions.

Allow questions, but don’t wander too far from your presentation’s current subject. Maintaining control of the presentation will keep your customers engaged while also allowing you to stay focused on the matter at hand, which is why you are the ideal person to sell their property.

Demonstrate that you are concerned about their needs.

In your listing presentation, you will have the opportunity to promote your talents and competencies. Clients, however, are focused on how those items suit their wants, regardless of how amazing your reputation is.

“Remember, it’s not about the number of houses you’ve sold or the accolades you’ve received; it’s about meeting and surpassing their goals and requirements.” Yes, tell them about yourself, but don’t allow it take over the presentation.”

Instead of emphasizing on a recent achievement, for example, discuss why you received the honor and what it means to your prospective customer. Always keep your attention on the seller, their house, and how you can best satisfy their requirements.

Make a plan for adaptability.

Because each homeowner is unique, you must personalize your listing presentations. Be flexible enough to go into additional information when necessary or omit some aspects of your presentation. Whether your homeowner is tech-savvy, for example, check how they respond when you start talking about websites and landing pages to determine if they want to delve in or bypass it.

If you do wind up skipping portions of your presentation, remind them that you’ll leave them with additional information and that you’ll be accessible for questions if they have any later. When there are aspects of what you’ve stated that others don’t understand, they may ask a friend or family member to evaluate it and provide their perspective.

Treat everyone of your customers like VIPs.

Money is money, regardless of how much a house is worth, therefore treat your customers like VIPs so you can keep obtaining business. Bring lunch or buy them supper as you go through the CMA report during your listing presentation.

Breaking bread is something that friends do together, and it may make individuals feel valued as well as more receptive to talk. Paying the bill creates a sense of reciprocity, making it more likely that a customer would select you over a competition who hasn’t made such a personal commitment. This will provide you the opportunity to win over your customers both via real estate and a personal connection.

“Our listing assistant verifies the customer’s appointment and then ensures that the meeting is prepared by posting a VIP parking sign in the parking lot and directing the client to it. We have a welcome sign with the client’s name on the receptionist desk. The listing assistant welcomes the client, brings them coffee or water, and then has them view a seven-minute listing video that explains all of our marketing, value additions, and services.

“After the video concludes, the listing agent enters the room to address questions, review the CMA with the client, discuss their requirements and relocation plans, determine a listing price, and sign the listing papers. This is a one-of-a-kind approach to securing additional listings that has shown to be quite effective.”

It’s also crucial not to judge a book by its cover since you never know when a $100,000 seller may promote your services to a family member or friend who wants to sell a $1 million house. You’ll have more opportunity to create leads for your real estate firm if you treat all of your customers like VIPs.

As a sign of gratitude for the chance to present, you might even provide modest branded presents to your customers. They may be anything from a Frisbee to a dog dish as long as your real estate brand is printed on it. If you don’t already have a logo, Tailor Brands can help you design one. Simply visit their website, enter in your business name, and choose your preferred logo design designs. The logo may then be customized to your taste.

Tailor Brands can be found on the internet.

Perfection comes with practice.

The old adage “Perfection comes with practice.” is true for listing presentations, because you can’t jump in front of sellers expecting them to give you business without knowing your stuff. Role-playing with a co-worker or family member is a great way to bring your listing presentation off your laptop and into reality. You may be surprised to find that lines that sounded great in your head fall flat with other people.

Consider videotaping yourself and reviewing it afterwards to notice your facial expressions, where you struggle, and where you do your finest job. We are often our worst critics, and you can utilize that criticism to improve the appearance of your item.

Pro tip: Keep track of how long your presentation takes by timing yourself. You may not notice you’re rushing through or taking too long on particular areas, but pacing yourself might help you make the necessary modifications.

Emotion comes first, followed by logic.

While logic tells us to adhere to the facts, keep in mind that selling a property is frequently a highly personal and emotional choice, so allowing emotion to take the lead during your listing presentation isn’t a bad idea. Inquire as to why the customer is selling their house, and be attentive to the answers.

It might be for a pleasant cause, such as the birth of a child, the purchase of a vacation property, or a life shift. However, it might be for a sad or bittersweet reason, such as a death in the family, a job loss, or a move away from the house they grew up in. Despite the fact that this is primarily a financial transaction, being sympathetic and sensitive of a client’s emotional reasons for selling will get you farther than being a stickler for the facts.

Always be true to yourself.

There are many different kinds of real estate agents, so be true to yourself throughout your listing presentation and beyond. Be bubbly if you’re bubbly. If you’re bashful, stay that way. Be humorous if you’re funny.

If you attempt to be someone else, your customers will see you as dishonest and doubt your credibility. Although your personality is important, being confident, clear, and informed throughout your listing presentation demonstrates your talents and worth as a real estate agent, which will help you gain customers in the end.

Check out the post 9 Strategies to Get More Real Estate Listings for assistance finding listing possibilities so you may apply these abilities and your listing presentation template.

The “ listing presentation real estate template ” is a free template with customizable features that will allow you to create a professional looking listing for your property. The template is fully editable, so you can customize it to fit your needs and make it your own.

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Looking for Listing Presentation Examples for Agents?

An attractive and informative listing presentation is a key part of earning a potential client’s trust. Take a few hints from these examples of a real estate listing presentation template when you have the chance to earn a seller’s business.

Real Estate Listing Presentation Tips

Be Data-Driven

This presentation style is great because it jumps right into data points. Potential clients want to see if you have the proven track record and experience to sell their home for the most amount of money. Prove it with data right away.

Modern Presentation with Prezi

Prezi is a great tool that you can use for free to create an impressive presentation. Check out this presentation from the Gluch Group in Phoenix.

Photo Rich Listing Presentation

Home sellers want to be wowed during the presentation, so you should use as many pictures of great-looking homes as you can without going overboard. With the popularity of visual sites like  Pinterest  and home decoration blogs, sellers now have higher standards for photography.

Be Yourself

Whenever you’re presenting to a seller, you have to remember that there are hundreds of other agents in your area that they could talk to. No agent is the same, so you have no choice but to be yourself. If you’re the type that wants to create a personal connection with a client, don’t be afraid to share things about your personal life.

Highly Detailed Presentation

You might be able to tell if a seller cares about all the details early on. Whenever you have a seller that wants to be very involved in the selling process, don’t be afraid to go into detail for each step of the process. Informative charts and graphics do a great job teaching sellers about the market value, time on the market, and other important aspects. Detailed visual representation helps home sellers and buyers have a better understanding of the market. If you’re the type that wants to create a personal connection with a client, don’t be afraid to share things about your personal life.

Modern and Photo-Rich

This presentation from ProFund Real Estate in La Jolla, CA uses a really clean looking grid layout for adding in lots of photos of homes and the city.

Everything that they do is consistent with creating that brand.  Inman  reported that thinking of yourself as a brand, and marketing yourself as such, will help you attract new business. Apple is a great example of a company that does a stellar job maintaining a brand. Coca-Cola is another stellar brand. Your business cards, marketing materials, show sheets, and processes should all be consistent and part of your brand.

Real Estate Listing Presentation Template

Luxury Listing Presentation

If the potential clients you’re hoping to work with have a luxury home, it’s important to address it as such.

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The listing presentation should tell clients about yourself and how you add value to their home selling or buying process. It could include local market data, an overview of the home selling and buying processes, and a description of who you are and why you are the right choice for them.

A listing kit often refers to a pre-listing kit, which provides potential home sellers with information about working with you as an agent and your real estate agency. A listing kit can also help agents follow a process or system from their agency and help sellers understand important facets of the home selling process.

What is an Appraisal Contingency and Should You Waive It?

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21 Steps to a Stellar Listing Presentation

It’s all here. Twenty one great ideas for building your listing business from the ground up, all neatly packaged in a step-by-step action plan. Let us know how it goes.

Set a Strong Foundation

1 build an online presence.

Use your website, blog, or social media channels to publish articles that demonstrate your core competencies. Do you specialize in upscale properties? Do your staged homes sell 30 percent faster and closer to list price than market averages? Your articles could also include seasonal tips for home maintenance, tips to prepare your home for sale, or market data for buyers. Share the content on your Facebook page.

2 Monitor your online appearance

What is showing up when someone searches your name? One of the easiest and most effective ways to monitor your reputation comes from Google Alerts, a free Google service that allows you to enter a search term (i.e. your name, company, etc.) and then receive email alerts as the system finds matches.

3 Practice your presentation

“Can you cut your commission rate?” and “I was going to try and sell it myself” are common objections heard by Realtors®. To prepare, ask a colleague to role play with you, maybe even serve your pitch at a sales meeting.

Supplement your standard listing presentation materials

A listing presentation isn’t complete without your bio, testimonials, marketing strategies and more. If these documents are in PDF format, quickly upload them to your RPR account and then easily include them in your RPR reports. Here are a few things you might want to include:

4 Bio “Your Story”

Tell your story in 75 words or less, just enough to cover the highlights of why someone would want to work with you. Are you a lifelong community member? Do you do volunteer work? How long have you been a Realtor and are you a Top Producer?

5 Social Proof

Do your clients love you? Get proof! Take the time to collect testimonials from your past clients in print or video format. Also, collect any news clips that back up your professionalism or credibility.

6 Personal Statistics

Your success record is worth sharing. Sellers want to know you’ve done this before and for similar homes. Consider creating a map that highlights your past sales activity. Do your staged homes sell 30 percent faster and closer to list price than market averages? Let your prospects know with a simple chart.

7 Service Levels

Differentiate yourself from other agents in the market by showing how your service levels will exceed seller expectations. Do you have an assistant or are you part of a team? What kind of communication can the seller expect, both in scheduling showings, and follow-up and feedback from the showing agent? How often will they receive market updates? (See the section below on Using Creative Delivery Systems.)

8 Marketing Plan

There’s a lot of competitive marketing in the real estate industry. How will you go above and beyond to capture the attention of home buyers? Your plan should include strengths offered through your MLS, website, advertising strategy, staging resources, special virtual tour/video marketing, photographers, local Broker tours, etc. Be creative.

9 Take a photo of the property

Make the extra effort to drive by and snap a photo of the property, then upload it to the cover of your RPR report . It will demonstrate your commitment to individual attention and give you an opportunity to check out the condition of the property. That insight will be helpful when you refine the value of the property using RPR.

The Phone Call

10 ask questions.

Every question you ask, big or small, demonstrates interest in the homeowner’s personal well being. And what’s more personal than selling the biggest investment of your lifetime? Find out what makes your client click.

• Why are they moving and when?
• Are they relying on the sale proceeds to fund a retirement?
• Does the house need too much work and they want something maintenance free?
• Are they downsizing in preparation for retirement?
• What did they love and “not love” about the house? The neighborhood?

No other CMA tool will do…

11 do your research.

Did you know that Realtors® have the power to analyze and manage a platform of unparalleled data to the extent that no other search mechanism offers? In fact, no other real estate data sharing website offers side-by-side, listing vs. public record comparisons like RPR. Here you’ll find current and historical property information, the home’s basic facts, photos, maps, mortgage records, tax info, the Refined Value Tool, comp analysis tool, and more.

12 Automated Values

No matter what, consumers are going online to look at the value of their homes. Yet, we know that not all of these sources are reliable. Use this as an opportunity to include the exclusive RPR Realtors Valuation Model® (RVM®) in your pricing discussions. Your clients will be impressed by its level of accuracy.

13 Create a CMA

Not all CMAs are cut from the same cloth. RPR’s CMA wizard walks you through five simple steps to generate a Comparative Market Analysis unlike any other offered in today’s real estate industry. You’ll confirm the home’s facts, search for and adjust the comps, land on your own list price by refining the property’s value, and then generate an RPR Seller’s Report. All in one place and with the highest level of accuracy afforded to today’s Realtor.

14  Refine Value

Every homeowner wants to know the return on investment for their home improvements. Here, savvy agents will tap into RPR’s Refine Value Tool . With up to 30 predefined home improvements to choose from, the tool accurately calculates the depreciated value of home improvements. The tool also enables users to refine a home’s value by confirming/adjusting basic facts about the property, as well as other factors such as an assessment of local market conditions, the interior and exterior of the home’s condition, lot size, view, privacy, and more.

15 Market Stats

Our mindsets move far beyond our own particular home. Both buyers and sellers want to know everything about the neighborhood, local economy, quality of life, and economy. All of that and more are a few quick clicks away at RPR.

No other CMA tool will do …

16 rpr reports.

Don’t let your lead get away without sending the seller something before your actual listing presentation. Use what you’ve garnered from RPR to create and send RPR’s Market Activity and/or Property Report. Be sure to let the sellers know that you have the power to refine the value of their home (using RPR) once you’ve had a chance to tour the property and see their upgrades first hand.

17 Use Creative Delivery Systems

Oftentimes, the opportunity to meet prospects or clients face to face is hampered by distance, personal schedules, or even preference. Yet, you know that nothing conveys professionalism and expertise more than personal interaction. There must be a way to virtually, if not literally, meet your clients “where they are. ”

BombBomb , a video marketing platform, helps REALTORS® prove their “client first” commitment by offering intuitive, low-cost digital communications solutions. With BombBomb, you can create a personalized video message and email it to clients within minutes. And because the app is integrated with RPR, REALTORS® can seamlessly include an RPR report. Then by way of real-time alerts, see when your client has interacted with the email. These live notifications are key in determining the best time to follow up.

18  Create Your RPR Seller’s Report

Pull your analysis all together into a customized RPR Seller’s Report , complete with an updated photo of the property, as well as your photo and contact information. Inside, the Seller’s Report highlights details of the subject property, your comp analysis with side-by-side property comparisons, local market trends, a pricing strategy, and a worksheet for estimated seller proceeds. RPR’s Seller’s Report can also be displayed and/or emailed from your laptop, phone, or tablet.

19  Identify the Seller’s Motivation

While with the homeowners, be sure to listen closely to what the sellers are saying. Selling a home is a deeply emotional experience for most and they want a Realtor who understands how personal it is. Revisit some of the questions you asked earlier. Why are they moving and what is their timeline? Are they using the proceeds to fund a retirement plan? Are children involved? What improvements are needed to sell the home?

20 The RPR App

Showing is always better than telling, so here’s where your impressive tech skills come into play. Respond instantly to your seller’s questions with RPR Mobile™ on your handheld device . Show the prospect how their home compares to those on the market. Click on the magnifying glass to display a map of the nearby area. Then, select any home’s icon to go to the property’s full details, including price, history, photos, and more.

21  Follow up With a Thank you Note

The five minutes it takes to write a personal thank you card to prospects is worth it’s weight in gold (or actual listings). Very few of our contemporaries take this route in our digital world. So set yourself apart. In fact, send flowers.

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Related posts, let the madness begin introducing rpr’s market madness contest, connecting markets and empowering realtors®: the power of rpr view™ data sharing, beyond the headlines: building trust with rpr’s market trends insights, make diy marketing campaigns a reality with rpr, anticipating market trends: a data-driven approach for realtors® with rpr, how to spark real estate conversations with friends, family, clients and prospects, 28 comments.

Great ideas here! I love that you can produce a report in seconds. Keep up the great work RPR!

Great info. Would love to see this all put together so I could customize for my market or listing appointment. A template.

Me as well. I love the RPR product.

Great information.Would love to see if we can customize these for listing appointments

I knew RPR will seal the deal for me. Kudo to RPR.

When I first became a REALTOR five years ago, a veteran agent showed me how she completed a CMA for an upcoming listing appointment. SIX HOURS later, and we still weren’t done! I thought to myself, “I’m just going to stick to BUYERS”! Fast forward, I now use RPR exclusively for creating in-depth reports for my potential Sellers AND for my Buyers preparing offers. I wouldn’t consider using any other program! Thank you for these great ideas, I’m going to start to implement them immediately.

I woukd like to sign up

I would love to see a template, also.

I would like to add just the type of home such as reverse 1 1/2 or ranch only as not to compare to 2 story homes

Do you have a tutorial showing each of these steps? I read it and understand in theory but I am a visula learner and once I SEE how it’s done I can modify it. I cannot visualize each of these steps. It seems logical but a bit overwhelming without any examples. A video tutorial step by step would be helpful. A template might work but it would not show the step by step of HOW it was done but it would be good also to see a finished product. It seems that RPR is a tool that a computer presentation w/ video capability is best. Is your CMA best on a phone on a computer screen? or is it printable. So many questions… I really need to see it in action.

[…] This post was published by Realtors Property Resource. It covers everything you need for a stellar listing presentation. It includes everything from what to include in the presentation to pro tips about how to give the presentation.21 Steps to a Stellar Listing Presentation […]

I appreciate the information given in this article about the marketing strategies a realtor should follow to improve his business. The internet is one of the most important sources of information and a realtor should follow different types of blogs related to real estate business to learn more effective marketing strategy. Besides, effective utilization of the internet could also give a realtor a competitive edge and helps to find more clients.

Sign me up please [email protected]

Hi Jorge, create your account here: https://www.narrpr.com

Great! If you don’t have your RPR account started, go here and click “Create Account” https://www.narrpr.com

Good information. can I customize these information

Very interested, is there live support?

Hi Alice, Yes, get help any time by calling (877) 977-7576.

Outstanding program. Great improvement.

I would like to take classes and learn more

[…] This incredible article by RPR has several suggestions for how to create a stellar listing […]

Great article!, I love all this, because I was able to gain information and also some tips. Thank you for posting this very informative article.

[…] Related reading: RPR – 21 Tips for a Stellar Listing Presentation  […]

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10 Tips to Nail Your Next Listing Presentation

Last updated: Aug 14 2023

In the fast-paced world of real estate, first impressions are everything. Your listing presentation is a key opportunity to set the tone of what it’s like to work with you, showcase the ways that you’re a total boss at what you do, and ultimately win their business. Delivering a knockout presentation requires more than just rehearsing a data dump of facts and figures: it’s about creating a shared narrative. Make your clients feel understood, tell them a story of success that aligns with their own vision, and demonstrate the unique skills and attributes you bring that will help them achieve it. After all, you’re in this together.

In this article, we’ll give you our top tips and strategies to help you deliver a real estate listing presentation that builds trust and wins business. Here’s a rundown of what we’ll cover:

Understand Your Audience

Build a strong narrative, clarify your unique value proposition.

• Use High Quality Visuals

Spell Out Your Marketing Strategy

Be upfront about pricing, include case studies and testimonials, practice, practice, practice, be prepared to handle objections, follow up promptly.

Before you even begin building your real estate listing presentation, it’s essential to gather as much information about your prospective clients as possible. What’s their motivation for moving? What are their needs and goals? Are they focused on getting the highest price, or is a quick sale more important? Understanding where the seller is coming from and where they want to go allows you to tailor your presentation to address their specific concerns and objectives, creating a more persuasive argument for listing with you. After you’ve set your meeting, be sure to ask these questions in advance, as well as any others that will help you add personal touches to your presentation or let you highlight your skills.

To craft a really persuasive listing presentation, it can help to think of it as a story—the story of how you will sell the client’s property. Every story needs a compelling narrative arc: a beginning, a middle, and an end. Start with the current situation, describe the journey (i.e., your proposed marketing and sales strategy), and end with the successful result (a sold property). This structure will help your clients visualize the process and understand how you plan to achieve the desired outcome.

There are many, many real estate agents out there—why should clients choose you? Your real estate listing presentation is the perfect opportunity to differentiate yourself from the competition. Identify what you’re best at and say it loud, say it proud. Whether it’s your innovative marketing techniques, in-depth market knowledge, or exceptional negotiation skills, make sure the unique value you bring shines through in your presentation. You probably know it in your bones, but if you’re looking to refine it, be sure to follow up with your past clients to reconnect and ask for testimonials. Bonus — you can use these in your listing presentation to lend even more support to your value prop.

Use High-Quality Visuals

Sellers want to be able to envision how you’ll handle listing their home. They want to see the kinds of photos you take, the graphics you use, and the buzz you’ll attract. Consider your listing presentation a preview of the quality sellers can expect when you market their home to potential buyers. High-quality visuals bring your real estate listing presentation to life and give sellers confidence in your approach, so now is not the time to get scrappy. Whether it’s professional photos of properties you’ve sold, charts showing market trends, or infographics detailing your sales process, visually appealing and informative graphics significantly enhance your presentation and make it all feel more real for your seller clients. 

If you can do it, MoxiPresent lets you show it. Live listing presentations from MoxiPresent let you embed any content you want, including MatterPort, 3D tours, and more, so you can show off your full range of capabilities. Build better presentations.

Marketing is a critical aspect of selling a property, and it’s way more than just pretty photos on Zillow. Your real estate listing presentation should detail your comprehensive marketing plan. This includes online and offline marketing strategies, from professional photography and virtual tours to direct mail campaigns and open houses. Highlight any unique or innovative marketing techniques you use, and be prepared to answer questions about how they produce results.

Pricing is often a sensitive topic in real estate. In your real estate listing presentation, it’s essential to be transparent and honest about pricing from the start. Provide a detailed comparative market analysis (CMA), explain how you arrived at the suggested listing price, and be prepared to take feedback and discuss different pricing strategies. It’s okay if you and your potential client have different numbers in mind at the start of your conversation — what matters most is how you guide the client and work together to agree on a price by the end.

Need to run the numbers again? MoxiPresent lets you edit and update a CMA on the fly in seconds, so you can collaborate with clients on pricing strategy without missing a beat. Explore MoxiPresent .

It may seem obvious, but one of the most persuasive elements you can include in your real estate listing presentation is evidence of your past success. Incorporate case studies of properties you’ve sold that are similar to the client’s, detailing your strategies and the results you achieved to lend a personal touch. 

Tip: Because testimonials from past clients are so important (and you’ve worked so hard to earn them!) be sure to create a process to ask for them as part of your closing practices. 

A well-rehearsed presentation comes across as polished and professional. Practice your real estate listing presentation until you can deliver it smoothly and confidently. This will also make it easier to adapt to interruptions or questions without losing your flow. Most importantly of all, knowing your listing presentation in and out will ensure nothing interferes with your personality shining through.

While we cross our fingers that our presentations go smoothly, many clients will have at least some objections or concerns during a real estate listing presentation. Anticipate these as best you can in your presentation and be prepared with well-thought-out responses. Whether it’s about your commission, the suggested listing price, or your marketing strategy, showing that you can handle curveballs professionally and confidently instills confidence in your clients. Remember, no home sale will be completely hiccup-free, so handling objections well is a great way to preview your working relationship and show clients that you’ll make a great team.

Your listing presentation doesn’t end when the meeting is over. Always follow up with prospective clients within the same day, thanking them for their time and providing any additional information they requested. This not only demonstrates your professionalism and responsiveness, but also keeps the lines of communication open for further discussions.

Pro tip: Be sure to ask for their preferred contact method — and respect it. It isn’t always the way they got in touch with you first!

Building and delivering an effective real estate listing presentation is both an art and a science. Even if you’ve been giving the same presentation for years and getting decent results, there’s always an opportunity to adapt and improve it. By understanding your audience, crafting a compelling narrative, showcasing your unique value proposition, and preparing thoroughly, you can significantly increase your chances of winning business and building lasting relationships that will bring value for years to come.

*Agents who fully utilize MoxiPresent see 77% more transactions than those without.

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7 ways to stand out in your next listing presentation

• February 3, 2020

Listing presentations are an important part of the real estate hustle, but they can sometimes conjure up visions of outdated PowerPoint templates, one-size-fits-all data (possibly provided by your association in 1992), and canned slides talking about where your MLS’s data will syndicate to. 😴

Given they’re still one of the cornerstones of landing a listing, it’s time for a reboot.

Here are just a few of the ways that you can stand out in your next listing presentation, PowerPoint and all.

#1. Remember it’s a “listening” presentation

It’s easy to think of a listing presentation as your opportunity to tout your best qualities, but it’s important to remember it’s also a “listening” presentation. It’s your opportunity to LISTEN to the sellers, learn more about their motivations and goals, and to show them a strategy that will work for THEM.

How to stand out: Suzanne and Tony Marriott, agents from Arizona, recommend: “Listen to the sellers. Ask questions that speak to their objectives. Propose a strategy that helps them meet their objectives. Discuss what you, the listing agent, commit to doing for the sellers, that it will be in writing in the listing agreement, and that they can terminate the listing agreement if you fail to meet those commitments.”

#2. Show ’em the numbers

Numbers are compelling — particularly statistics about the seller’s local market. Don’t hesitate to share local market data with the sellers to help them understand what they’re up against — and to demonstrate that you’re the real local expert.

How to stand out:  Praful Thakkar, an agent from Massachusetts, says: “I have my “numbers” ready — the stats include median price, market action index from Altos Research and details from Market Snapshot®. Most of the time, the myth is broken when we share that not all homes are selling over asking price — and the proof is in sharing the details. This usually wins me the listing. And of course, the ultimate statement seals the deal: “You can trust me!” Works all the time.”

#3. Customize the presentation

Pop quiz: Should your listing presentation for a high-rise condo be different from the one you give at a sprawling family home in the suburbs? The answer: Yes, of course it should! Be sure to customize your listing presentations so the homeowner feels valued from day one.

How to stand out:  Gretta, an agent from Pennsylvania, recommends: “Go by the house the previous day and take a picture. Make a flyer using the photo, write a description based on what you found out about the house and take it with you to the appointment. Tell them you will make changes and write the price in the flyer.”

#4. Show off your tech-savvy skills

Most homeowners haven’t sold a house in years, so today’s rapidly evolving marketing tactics can blow them away. Whether you use SEO that rivals top real estate sites, don’t be afraid to share how your marketing plan will benefit potential sellers starting on day one.

How to stand out:  Trudy and Nick, agents from Pennsylvania, say: “I offer every listing, regardless of price, a real video — which includes the home, the area, local parks [and] restaurants. This is not a collage of photos, but a real-life moving video walk-through. [I] aim to have it set at 2-3 minutes at the most.”

#5. Be polished

Don’t show up with a PowerPoint from the 90s that hasn’t been updated since the last time you got a new headshot. Be sure you have a polished presentation that makes you look like the expert you are.

How to stand out:  Super simple. Download our free Listing Presentation template and customize it! You can also add/delete slides or import slides from your Broker’s template to make it your own.

#6. Close with a script

You’ve made it through the comps, the marketing plans, the tricky conversation about price… and now, your time is up. Do you have a one-liner or a few sentences that help you summarize your pitch and then explicitly ask for their business?

How to stand out:  We’re big fans of the script below, especially powerful if you are using Local Expert SM to run targeted (and automated) listing ads to local buyers on realtor.com®, Facebook and Instagram…

“When you list with me, I spend my advertising dollars marketing your home on sources chosen to help you get the maximum qualified exposure. Our intention is to create an increase in demand — which could help allow the property to sell for more and in a shorter period of time. As a “local expert” on realtor.com®, I am a go-to for consumers to find out: How much their home is worth How their home is performing on realtor.com® New market activity, including new listings, sold homes and price reductions This will also help give you confidence that we have accurately priced your home. As your agent and the local expert, I also provide free CMAs, to help you have a competitive advantage in getting your home sold.”

#7. Attend one of our upcoming webinars

Shameless plug coming in 3… 2… 1…

Before your next listing presentation, consider attending our webinar on “Best Practices to Win Listings.” In addition to chatting more about the benefits of Local Expert SM and how to create online ads that attract sellers, we’ll also talk in more detail about some of the strategies mentioned above.

With date options throughout the upcoming months, I’m eager to share this information with you. Here’s a link to register. See you there?

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Guide to Luxury Listing Presentation + Template

Are you looking to step up your game and take your luxury listing presentation to the next level? If so, you’ve come to the right place.

Creating a killer presentation is essential when it comes to attracting high-end clients and closing deals on luxury properties. But where do you even begin? What should be included in your presentation to truly impress potential clients?

I’ll guide you through the important parts of a listing presentation. Starting with making a great first impression. Showing why clients should choose you and highlighting what sets you apart as a real estate agent .  I’ll also provide you with a handy listing presentation template to make creating your own a breeze.

Let’s dive in and learn how to create a listing presentation that will make every seller’s jaw drop.

What Is a Luxury Listing Presentation?

When it comes to selling luxury home and properties, you need to bring your A-game. That’s where a luxury listing presentation comes in.

So, what exactly is a luxury listing presentation? Well, in a nutshell, it’s a more upscale version of the typical listing presentation.

The key difference between a luxury listing presentation and a typical one is the focus on lifestyle. With luxury properties, it’s not just about the physical attributes of the property but also about the lifestyle that comes with it.  You need to persuade the seller you know how to sell and cater to a luxurious lifestyle. Because if the seller hires you as their real estate agent, prospective buyers will look beyond bedrooms and property size – they’ll look for a property that resembles a high-end lifestyle.

How to Create a Listing Presentation?

If you want to wow sellers, your listing presentation design needs to be top-notch. After all, presentation is everything when it comes to selling high-end properties. Here are some tips to help you create a design that will knock their socks off:

•   Keep it sleek and modern. Luxury properties are all about sophistication and elegance, so your design should reflect that. Use a minimalist color scheme, such as black and white or muted earth tones, and avoid busy or cluttered layouts.
• Focus on high-quality visuals. Use professional photos of the property, and include virtual tours or 3D renderings if possible. You want to give sellers a wide range of services you provide, and high-quality visuals make a huge difference.

In combination with sophisticated design, your listing presentation introduction is your chance to make a great first impression and win the listing. Give a brief overview of your experience in the luxury real estate market, and highlight any recent successes you’ve had.

Focus on the seller and their property. Show that you’ve done your homework by referencing specific details about the property, such as its unique features or its history. This demonstrates that you’ve taken the time to really understand their needs and are committed to getting the best possible outcome.

Don’t be afraid to inject some personality into your introduction as well. Share a little bit about yourself and your interests to build rapport and establish a connection that goes beyond just business.

What sets you apart from other agents in the luxury market? What specific strategies do you have for marketing and selling their property? By outlining your unique approach, you can show the seller that you’re not just another agent – you’re the right agent for them. Take the time to craft an introduction that truly impresses and sets you apart from the competition.

When it comes to luxury listing presentation testimonials, choose testimonials from high-end clients. Look for testimonials that mention specific benefits the client received from working with you. For example, they might mention your exceptional high quality marketing skills or your ability to negotiate a high price.

The Luxury Presentation Template

If you’re looking to make a splash in the luxury real estate market, you need a luxury listing presentation that truly wows potential buyers. And the best way to do that is with a high-quality, professional template. With our presentation template, you’ll have everything you need to create a stunning and effective presentation that sets you apart from the competition.

Our template is designed specifically for the luxury real estate market, with sleek and modern designs that showcase your skills and results in the best possible light. Plus, it’s easy to customize with your own branding and content so that you can tailor it to your unique approach and style.

With Highnote’s listing presentation template, you’ll have the tools you need to win more listings and close more deals in the luxury real estate market. So why wait? Give Highnote a try and see the results for yourself!

Build Your Listing Presentation With Highnote

If you’re looking to take your real estate business to the next level, Highnote is the tool you need. With Highnote, you can build a luxury listing presentation that will truly impress prospective clients and help you win more listings.

Our platform is designed specifically for real estate agents who want sophisticated solutions without wasting time, and it’s rich with templates and designs that are sleek, modern, and sophisticated. And the best part? It’s incredibly easy to use.

You don’t need to be a graphic designer or have any special skills – just choose your template, add your content and photos, and you’re ready to go. Plus, our platform is cloud-based so that you can access and edit your presentation from anywhere, at any time. With Highnote, you’ll have all the tools you need to showcase your skillset and results in the best possible light and close more deals in the luxury real estate market.

P.S. You can also see when sellers opened, viewed, and clicked on links in your listing presentation. Sign up for Highnote today and explore its full power firsthand.

The Advanced System to Winning More Listings

Created by industry veterans, discover the advanced system to winning more listings with this guide. Stand out, shine, and become a listing machine!

Proven System that has won Thousands of Listings. Over $3B and counting!

Just enter your email and get it for free.

Creating a killer luxury listing presentation is essential when it comes to attracting high-end clients and closing deals on luxury properties. But where do you even begin? What should be included in your presentation to truly impress potential clients?

I’ll guide you through the important parts of a luxury listing presentation. Starting with making a great first impression. Showing why clients should choose you and highlighting what sets you apart as a real estate agent .  I’ll also provide you with a handy luxury listing presentation template to make creating your own a breeze.

Let’s dive in and learn how to create a luxury listing presentation that will make every seller’s jaw drop.

How to Create a Luxury Listing Presentation?

If you want to wow sellers, your luxury listing presentation design needs to be top-notch. After all, presentation is everything when it comes to selling high-end properties. Here are some tips to help you create a design that will knock their socks off:

In combination with sophisticated design, your luxury listing presentation introduction is your chance to make a great first impression and win the listing. Give a brief overview of your experience in the luxury real estate market, and highlight any recent successes you’ve had.

The Luxury Listing Presentation Template

If you’re looking to make a splash in the luxury real estate market, you need a luxury listing presentation that truly wows potential buyers. And the best way to do that is with a high-quality, professional template. With our luxury listing presentation template, you’ll have everything you need to create a stunning and effective presentation that sets you apart from the competition.

With Highnote’s luxury listing presentation template, you’ll have the tools you need to win more listings and close more deals in the luxury real estate market. So why wait? Give Highnote a try and see the results for yourself!

Build Your Luxury Listing Presentation With Highnote

P.S. You can also see when sellers opened, viewed, and clicked on links in your luxury listing presentation. Sign up for Highnote today and explore its full power firsthand.

The Ultimate Guide to Virtual Assistant Proposal + Free Template

Welcome to the Ultimate guide to virtual assistant proposal covering everything you need to create standout proposals and win clients as a virtual assistant.

The Annual Real Estate Review Tips to Maximize Client Retention

Real estate is a world where every relationship matters and where every interaction can lead to a lifelong connection.

Do’s and Don’ts of Listing Presentations

Creating winning listing presentations is crucial to being a successful real estate agent. To create successful listing presentations, you should keep certain do’s and don’ts in mind.

Elevate Your Presentations and Impress

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