sales person cover letter

Sales Cover Letter Tips, Templates, & Examples to Land Your Ideal Role

Published: April 20, 2022

A strong sales cover letter can do a lot for you as an applicant — like demonstrate effective communication skills, show you're invested in the opportunity, and give you room to add some color to your application.

That said, stringing cover letters together is often one of the more grating, monotonous tasks job seekers have to put up with — but while putting a sound sales cover letter together can be a chore , it doesn't necessarily have to be a challenge . There are some key tips, strategies, and structures you can fold into your letters to make them as compelling as possible.

Let's take a look at some of those tricks, review how to arrange your sales cover letter, and see an example of what a solid one looks like in practice.

Sales Cover Letter Tips

Keep it concise..

You should aim to keep your cover letter between three to five paragraphs, and under no circumstances should it be more than one page. Employers fielding a high volume of applications could be leafing through hundreds of cover letters every day. If you're too long-winded — stringing together a multi-page history of your entire professional life — you're going to get overlooked.

Use a professional font.

A cover letter is a professional document, so it warrants a professional presentation. Don't get too cute with your font selection or colors. Go with something like Times New Roman, Arial, or Calibri — and always have the text be black.

Avoid flowery language without sacrificing flow.

You're not writing an English essay or preparing for a poetry slam here. Again, you want to keep things professional. Avoid flowery phrases like, " At your leisure " or " Please find attached herewith. ” That said, you want your letter to flow and sound natural, so try not to come off too stiff.

Highlight relevant skills.

Pore over the listing for the role you're applying for. What is the company in question looking for? What specific skills and qualities do they call out in the job description? Once you have those questions squared away, try to find ways to include those elements in your cover letter.

Reference quantifiable achievements.

In most cases, employers won't look at the skills you highlight and just take you at your word — you need to point to hard, quantifiable results that demonstrate you're the real deal.

How to Write a Sales Cover Letter

If you’re applying to a conservative company or work in a formal industry — like finance, healthcare, or law — include a full heading: Your name and address, followed by a space, the date, followed by another space, and the company name and address.

But if you’re applying to a less formal place, you can probably get away with simply writing your name and email address — followed by a space and the company's name and email address.

Maybe you’re not sure who will be reading your cover letter — but don’t write " To whom it may concern, " " Dear hiring manager, " or any other generic title. With a little research, you can usually find the hiring manager’s name.

Let’s say you’re applying for the SMB Account Executive role at Joyfull. Google "SMB sales manager Joyfull" and see if you can find the team’s leader on LinkedIn. When applying to a conservative company, write “Dear Mr./Ms. [Last name].” When applying to a startup or relatively relaxed organization, write “Dear [First name] [Last name].”

Your intro paragraph should highlight why you’re a great fit. It’s a high-level overview, rather than an in-depth exploration of your work history and qualifications, so keep it under four sentences.

The standard cover letter opening line is something along the lines of:

"I’m interested in becoming a sales representative on your SMB team " or " I'm excited for the opportunity to apply for the SMB sales representative role. "

While these sentences might not kill your chances of getting the job, they generally don’t help. You want to grab the reader’s attention and sell yourself from the very start — so don't be reluctant to try a personalized, compelling line that will draw the hiring manager in and make them want to read more.

Here are a few examples:

" I love working with small businesses — in fact, I’ve helped more than 300 in the past year at my current job — which is why I’m so excited about the chance to help SMBs discover Joyfull. "

" Every week, I write a blog post about a common SMB challenge. Helping SMBs overcome this obstacle isn’t just rewarding -- it’s also a great lead gen strategy. My passion for this type of work led me to your SMB Account Executive position. "

Do you know a current or former employee who speaks positively about the company? Mention them in your intro. In some cases, you might have their referral — either by submitting your application or connecting you with the hiring manager — but even if you don't, you can still drop their name.

For instance, you might say something like, "As a self-starter who thrives in autonomous, results-oriented environments, I’m drawn to the BDR role at Red Shelf. I’ve heard great things about the culture and learning opportunities from Sarah Grossman, who started as a BDR and now works on your L&D team."

First Body Paragraph

In this paragraph, choose a relevant work experience. What does "relevant" mean? You’re trying to show your existing abilities and knowledge map well to the role you’re applying for, so if you currently work in retail and you want to become a business development rep, you might write:

" As a floor associate for Wilson & Co., I help 60-plus customers every day with questions about brands, fit, quality, and more. This experience has taught me how to provide a positive customer experience and be helpful while driving sales — both skills I’d use as a HubSpot BDR. Finally, it’s made me comfortable approaching strangers and acting as a product expert, which would be invaluable when reaching out to inbound leads. "

Second Body Paragraph

The second body paragraph follows the same structure as the first. Take another relevant work or educational experience, and connect the dots to the role you’re applying for. Imagine you’re currently an AE applying for a manager position. Your second section could read:

“ In the past 16 months on the Pacific West team, I’ve taken several opportunities to grow my leadership abilities. I started a mentorship program for new reps, pairing them with salespeople who have been at the company for at least two years. This program has been a huge success — the half-year retention is 20% higher for participants versus those without mentors. As a sales manager, I’d continue to look for ways to support, mentor, and train my salespeople so they can maximize their potential. "

Third Body Paragraph

If you have another relevant experience, discuss it here. But you don’t have to add a third paragraph just for the sake of adding one — a lot of the time, a shorter cover letter is better, provided you can convey an appropriate amount of relevant information.

Let’s suppose you’re applying for a sales engineer role — a highly technical and demanding job that likely warrants a three-paragraph cover letter. You could say something like:

"After spending two years in customer support, I’m in my element when answering product-related questions. There’s nothing I enjoy more than getting a challenging ticket I can dig into — and there’s nothing more satisfying than finally solving it. As a sales engineer for HubSpot, I’d get the chance to talk to customers about the product on a daily basis and answer their most complex questions. In addition, I could use the communication skills I’ve honed as a support rep."

This section doesn’t need to be long or flowery. Many people end with unnecessary statements like, "Please let me know if I can provide any more information” or "Thank you for your consideration."

The problem with these? A hiring manager can safely assume you’ll give more info if asked and are appreciative of their time. You’ll seem like every other applicant who’s grabbed a generic template from the internet — which, okay, you might be doing, but they don’t need to know that.

Instead, reiterate your interest with a strong summary line like:

“The best days at work are usually the longest and most demanding — because I go home knowing I’ve helped multiple owners dramatically change the course of their businesses. Your hyper-loyal user base suggests being a Joyfull AE comes with even more opportunities to help young and growing organizations.”

Sales Cover Letter Template

Dear Jane Doe,

I’m passionate about [helping X type of customer, solving Y goal, working in Z industry] — which is how I found the [open position] at [company name]. The more I learned about [company’s] mission to [insert mission here, i.e. “improve the remote working experience,” “make personal finance easy”], the more excited I became. My [applicable skill #1 and applicable skill #2], as well as experience in [field] and knowledge of [related topic], would make me an asset to the [department, i.e. “Customer Development”] team.

As a [title] at [current employer or skill], I’m responsible for [doing X and Y]. This has helped me develop [ability] -- in fact, [insert proof of your skill, e.g. “my boss recently said I was one of the most resourceful employees he’s ever had” or “I’m known for my ability to stay collected and take the lead during high-pressure situations.”] I’d use [X skill] as your [job title] to [achieve main objective].

I’m also [skilled in X/possess Y and Z positive traits], which comes from my [previous work or extracurricular experience]. [In that role, on that team], I developed a knack for [skill/traits]. This was instrumental in [hitting specific milestones/exceeding expectations]. You’re looking for someone with [X skill/character traits], and I believe I’m a good fit.

Over the past [number of years], [company] has [accomplished X goal, such as “become a leader in the CRM space” or “used creative marketing and social media campaigns to become a household name in Colorado.”] It looks like you have ambitious goals for the future -- I hope I get the opportunity to contribute.

[Your name]

Sales Cover Letter Example

Why It Works

This cover letter is effective for a few reasons. For one, it speaks directly to how the applicant's hard, quantifiable achievements align with both the role's required technical acumen and the more abstract qualities needed to thrive in it.

By alluding to the fact that they're familiar with the vertical the role serves, the applicant establishes the relevance of their experience — and by touching on elements like their experience with mentorship, they're demonstrating their growth potential within the role.

If you're in the middle of a job hunt, odds are you're going to write your fair share of cover letters — so knowing how to put a compelling one together is in your best interest. It might be the difference between ultimately landing a sales role and not even popping up on an employer's radar.

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Cover Letter Examples

Sales Cover Letter Examples, Templates and Writing Tips

Ready to open new doors and close impressive deals at that sales job? We’ll teach you how to write the best cover letter for sales associates, representatives, or managers.

Old school salespeople know “ABC” as “Always Be Closing.”

For newer sales managers and sales associates, relationships matter more, so “ABC” stands for “Always Be Connecting.”

But—

To land that job, your sales cover letter has got to do both: connecting with them on a personal level and then closing the deal that earns you an interview.

Easy peasy.

In this article, you’ll get:

Two sample customer service cover letters: for experienced and entry-level sales representatives.
Step by step tips on how to write a sales cover letter sure to get you job interviews.
A sales cover letter template for you to copy, adjust to your specifications, and have ready in under 15 minutes.

Save hours of work and get a cover letter like this. Pick a template, fill it in. Quick and easy. Choose from 18+ cover letter templates and download your cover letter now.

Create your cover letter now

What users say about ResumeLab:

I had an interview yesterday and the first thing they said on the phone was: “Wow! I love your cover letter.” Patrick I love the variety of templates. Good job guys, keep up the good work! Dylan My previous cover letter was really weak and I used to spend hours adjusting it in Word. Now, I can introduce any changes within minutes. Absolutely wonderful! George

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Short Cover Letter Samples

Not what you're looking for? See all cover letter examples .

Let’s check out two salesperson cover letter examples to start things off:

1. Sales Cover Letter Examples

Let’s have a look at Melvin.

Melvin’s the oldest of the Rios siblings, 5-foot-9, and an expectant father.

But—the lead-in to capture the director of sales’ attention needs more. Melvin should highlight his sales certification, sales skills, and a wealth of sales experience. This is all perfect, because Melvin is moving up the ladder, applying for the open position of sales management trainee.

Take a look at how he markets himself in this sales manager cover letter sample:

Example #1: Mid-Level Sales Candidate

Melvin Rios

Certified Professional Sales Person (CPSP)

443-578-7464

[email protected]

linkedin.com/in/melvinrios

September 25, 2019

Cynthia Kirkland

Head of Sales

Furious Flavors Drink Company

469 Hewes Avenue

Baltimore, MD 21201

Dear Cynthia:

Currently, I am an inside sales representative of food products seeking a managerial role, so I was quite happy to see your opening for a sales manager trainee at Furious Flavors Drink Company. With my Bachelor of Science in Marketing, more than 3 years of experience as a sales rep, and competence in high-volume purchasing, I am confident that I make a strong sales management candidate.

In the job listing, it mentions you’re looking for experienced sales representatives with strong communication and leadership skills who are ready to train for a position in sales management. As a 3-year “veteran” of Florida Food Services, I was one of the more senior sales representatives on staff, having come on board at the very beginning of the company’s existence. Although I didn’t hold the title, I had my sales management duties and responsibilities in my last year there, such as interviewing new candidates, training and onboarding, and approving large invoices. During my employment at FFS, I had over $1.5 million in sales, introduced 27 new business clients, and helped to train 30+ new sales reps. I’m sure I could bring these same high standards to work at Furious Flavors Drink Company.

Aside from the fact that I believe I’d make a great sales manager, I also simply and genuinely love your brand. Ever since I learned about Furious Flavors, I’ve been a huge fan, from the products you put out to how healthy they are to consume. I would be honored to be a part of your sales team, and I’d be honestly proud to promote the Furious Flavors brand.

Could we schedule a phone call or in-person chat so I could discuss for you how I can help bring the same sales figures over to Furious Flavors?

Not bad, right?

But, what if you’re writing a sales associate cover letter with no experience?

It’s just as easy.

Meet Melissa, Melvin’s little sister.

Being a few years younger than Melvin, Melissa has just now finished college. She’s looking to get her first adult job as a junior sales rep.

Though she’s never worked in sales before, she uses her cover letter to show that she’s still a top contender.

Here’s her sample sales representative cover letter:

Example #2: Entry-Level Candidate (No Experience)

Melissa Rios

443-578-7446

[email protected]

linkedin.com/in/melissarios

Sales Director

As a fresh college graduate with great communication skills, excellent time management, and unwavering resilience, I am ecstatic to apply for the junior sales representative position at Furious Flavors. Combining those skills with my penchant for healthy competition and friendly rivalry, I believe I have what it takes to be a great choice for the role.

According to the job description, you’re searching for applicants who’ll be able to clearly communicate, generate lucrative sales leads, and nurture ongoing business relationships. As a college student majoring in business management, my studies focused on business and client relationships, leadership, and marketing methods. Also, during my studies, I was employed as a barista for a non-chain cafe, and I was instrumental in creating much of their sales campaigns (e.g., specials) and marketing promotions on social media. I know that I would bring this same drive and determination to work as a junior sales associate at Furious Flavors.

It would be wonderful if you granted me the time to discuss your upcoming sales campaigns, obstacles, and objectives so I could show you how I may help with them in the upcoming quarter.

There you have it—

You’ve just seen two salesperson cover letter samples sure to seal the deal.

Now let’s fix yours up.

We’re about to teach you how to write your cover letter , and we’ll give you easy, fill-in-the-blanks examples to use for yourself.

Also, what about your sales resumes? You can’t sell yourself compellingly without a great resume for sales jobs. Have a look at this guide and example: Sales Associate Resume Sample (Examples & 25+ Writing Tips)

Haven't found what you're looking for? Check all our cover letter examples.

2. How to Write a Cover Letter for Sales Jobs Step by Step (Template)

Here’s how to write a cover letter for sales positions:

1. Follow Formal Formatting Rules on a Sales Cover Letter

There’s a high churn rate when it comes to sales directors and HR staff taking in cover letters—dozens come in each day, but they’ll only hold on to a select few for an interview.

How can your sales position cover letter beat out the others?

To make sure yours doesn’t get dismissed at the very start, format your cover letter effectively.

Here’s how to format a sales cover letter template:

Left-align all the parts of a cover letter , from info at the top to your complimentary close.
Use single line spacing in your body text, and leave a 1-inch border around all the edges of your food or pharma sales cover letter.
Select the best font for a cover letter , ideally one that matches your sales associate resume and is easy to read.
Keep your sales rep cover letter down to a single page; any more should be trimmed down.

Expert Hint: One study from the Journal of Business & Industrial Marketing documented a strong correlation between presentation skills and sales performance. Your sales cover letter is a presentation in itself, so if you do it right, you’ll show you’re a solid contender for the position.

2. Create a Professional Cover Letter Header with Contact Information

A cover letter is like a sales funnel, where an interview is the “action” at the narrow, bottom end.

And, like the sales funnel, you’ve got to start at the top.

Here, that’s your sales cover letter header.

It’s quite easy—

Since it’s a formal letter, the best sales cover letter will be formatted like a business document. Put your details on top, the date of writing next, followed by the recipient’s name, title, and company details.

Here’s a simple template to follow:

Saleswoman / Salesman Cover Letter Example Template

[Your Name]

[Your Professional Title] (Optional)

[Your Phone Number]

[Email Address]

[LinkedIn Profile]

[Long Date]

[Sales Manager’s Full Name]

[Sales Manager’s Professional Title]

[Company Name]

[Company Street Address]

[City, State, Zip Code]

To provide the employer with the most effective job application, make your cover letter header match the header on your sales representative resume.

3. Introduce Yourself and Describe the Sales Job to Which You’re Applying

Cold calling is tough, and it’s one of the most dreaded duties of any inside sales position.

However—

Where in cold calling you can create and nurture a working relationship over time, a cover letter intro has to intrigue the employer enough to read further. You want them to check out your resume and call you in for an interview.

So, to be effective, start by using the HR manager’s name . You can locate their name on the company’s website, LinkedIn, or by calling up the receptionist.

Next, use the first paragraph of your sales introduction letter to introduce yourself and identify the specific sales position you’re aiming for. Go on to describe your sales skills, marketing experience, and professional background.

Here’s an example:

Sales Cover Letter Sample: Intro Statement

Dear [Sales Manager’s Name] :

I was elated when I stumbled upon the opening for a [Specific Sales Job Position] position at [Company Name] . Having [###] years of sales experience and a strong background in [Sales Skills, e.g., Lead Qualification, Prospecting, Relationship Building, Customer Needs Analysis, etc.] , I know that I would make a top candidate for your sales and marketing efforts.

Expert Hint: Don’t be afraid to move away from formality on a sales cover letter. A study by the Journal of Organizational Behavior found that displays of creativity helped to enhance sales effectiveness, meaning being creative here may show employers you’ll be a kick-ass hire.

Double your impact with a matching resume and cover letter combo. Use our cover letter generator and make your application documents pop out.

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Want to try a different look? There's 21 more. A single click will give your document a total makeover. Pick a cover letter template here .

4. Talk Up Relevant Sales Skills & Marketing Abilities

If you’ve handled sales in the past, you know the value of a powerful positioning statement to address the client’s needs, concerns, and pain points.

Use this second paragraph the same way—

First, go to the sales job description and find the requirements section. Use those to determine the company’s pain points. Then, describe how your skills and experience make you the best candidate capable to drive them into future success.

If it’s not an open position but a company that you’re interested in, reference specific information about the company or the market that would affect that company – for example, ‘With your recent acquisition of (blank)...’ or ‘I saw that your competitor (blank) recently launched a next generation product...’ Tom McGee VP & GM of Sales & Marketing, Lucas Group

Here's how:

Example Cover Letter for Sales Associate: Middle Paragraph

In the job advertisement I found on [Job Board or Website] , you mentioned that you are searching for a [Sales Job Position] having experience in [List a Particular Job Requirement or Two] . In my current job at [Name of Company] ,I was instrumental in [List Specific Duties and Responsibilities, Using Numbers to Quantify Whenever Possible] . I am confident that the knowledge and experience I’ve gained will be able to translate into similar results at [Company Name] .

Talk up your conversion rate metrics, net promoter scores (NPS), closed-won to closed-lost ratio, and lifetime value of the clients you managed. The more specific you are, the easier it is for the sales manager or hiring manager to see you in the role.

Include specific numbers whenever possible to illustrate what you've accomplished. This include sales numbers, people you've trained, customers you speak with on a daily basis. This will give the hiring manager concrete details on your experience. Amy Nguyen Business Communications Lecturer at California State University, Los Angeles

Expert Hint: Moving up from a sales associate to a sales manager may be harder than a simple promotion. A study by the American Psychological Association found that employers value a whole different set of skills. If you're aiming to reach the next rung of the ladder, don't list exactly the same skills and abilities on a sales supervisor resume as you would on one for sales reps.

5. Explain Why You’d Like to Sell on Their Behalf

Whether you’re writing a cover letter for retail sales or medical sales cover letter, now it’s time to shower them with praise.

In the third paragraph, explain why you’re particularly interested in this company, rather than just a sales job anywhere.

Of course, they want to know about your sales representative skills and experience. But—they also want to make sure you’re the right fit for their sales team and company (e.g., company culture).

Here’s what I mean by that:

Sample Cover Letter Sales Jobs Motivation Statement

I have admired [Company Name] very much, due to the fact that [Something That Impresses You, e.g., Contributions, Company Values, Products or Services, etc.] . These values easily reflect my own personal beliefs and alignment. I would be very honored to be chosen to work at [Company Name] .

6. Finish Using a Powerful CTA as a Value Proposition

You’re now at the bottom of the cover letter sales funnel.

One more thing to tweak before you send it off—

Ending the cover letter .

Here, ask for a meeting or a call. Emphasize your value proposal.

Here’s a sample sales cover letter closing for reference:

Sample Cover Letter for Sales Jobs: Call to Action & Formal Closing

Could I book some time with you for a brief call or meeting to chat about how I may be able to help [Company Name] achieve its upcoming sales goals, targets, and objectives?

[Digital Version of Signature]

[Full Name]

[Phone Number]

With ResumeLab’s resume builder you’ll write your resume in a flash. Get specific content to boost your chances of getting the job. Add job descriptions, bullet points, and skills. Improve your resume in our resume builder now .

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Nail it all with a splash of color, choose a clean font, highlight your skills in just a few clicks. You’re the perfect candidate and we’ll prove it. Just pick one of 21 resume templates and get started now .

Haven't written your resume yet? See:

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All resume examples

Let’s conclude—

Here’s what to remember when writing a cover letter for sales jobs:

Format sales rep cover letters before you start the writing process.
Address sales associate or sales manager cover letters directly to the employer.
Introduce yourself, identify the sales position you’re applying for, and give a brief summary of your sales background, experience, and skills.
Consult the sales job description and use the middle paragraph to focus on how you are the best sales candidate to help this company meet upcoming challenges.
Give a statement about what impresses you and attracts you to this particular company.
Close the deal with a call to action and a formal sign-off.

Got any questions on pharmaceutical sales cover letters or cover letters for inside or outside sales? Need further sales cover letter samples? Let’s chat here in the comment section, and thanks for reading!

About ResumeLab’s Editorial Process

At ResumeLab, quality is at the crux of our values, supporting our commitment to delivering top-notch career resources. The editorial team of career experts carefully reviews every article in accordance with editorial guidelines , ensuring the high quality and reliability of our content. We actively conduct original research, shedding light on the job market's intricacies and earning recognition from numerous influential news outlets . Our dedication to delivering expert career advice attracts millions of readers to our blog each year.

Career expert who has been sharing his expert knowledge since 2017. His advice will guide you smoothly through all recruitment processes: from job hunting to getting a promotion. Christian offers comprehensive advice on career development and each step of the job search, from start to finish and beyond. His guides cover looking for new jobs, sending application documents such as resumes and cover letters, acing interview questions, and settling into the new position. Since 2017, he has written over 200 in-depth, meticulously-researched career advice articles in collaboration with the most renowned career experts in the world. Hundreds of thousands of readers visit Christian’s articles each month. Christian majored in Communication & Culture, Anthropology at the City University of New York. In his spare time, he enjoys traveling and learning about cultures and traditions from around the world.

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15 Stellar Sales Cover Letter Examples to Elevate Your Sales Career

Explore 15 impactful sales cover letter examples to supercharge your job applications. Craft compelling pitches and stand out in the competitive sales landscape.

If you’re a sales professional tired of hunting for a job, a persuasive sales cover letter can be your ticket to success. Whether you're a seasoned sales professional or just stepping into the industry, crafting a captivating cover letter is essential to make a lasting first impression.

Let us explore the curated collection of 15 exceptional sales cover letter examples that showcase the art of effectively pitching yourself, highlighting your skills, and resonating with prospective employers.

Elevate your application game and learn the secrets to stand out in a sea of candidates, grabbing the attention of hiring managers and paving your way to a successful sales career.

How to write a sales cover letter

Writing a compelling sales cover letter involves showcasing your skills, experiences, and enthusiasm for the position while demonstrating your understanding of the company's needs and goals. Here's a step-by-step guide to help you craft an effective sales cover letter:

Format and header : Start with your contact information, followed by the date and the recipient's details. Use a professional font and maintain a clean, easy-to-read format.
Salutation : Address the hiring manager by name if possible. If you don't know their name, use a generic salutation like "Dear hiring manager."
Opening paragraph : Introduce yourself and mention the specific role you're applying for. Briefly express your enthusiasm for the position and the company. You can also include a sentence that highlights a mutual connection, if applicable.
Middle paragraphs : Use one or two paragraphs to showcase your relevant skills, experiences, and achievements. Tailor your content to align with the job description. Highlight specific accomplishments that demonstrate your ability to meet or exceed sales targets, build relationships, and contribute to the company's success. Use quantifiable results whenever possible (e.G., "Increased sales by 30% within the first quarter").
Show your fit : Explain why you're a perfect fit for the role and the company. Mention aspects of the company's culture, mission, or products/services that resonate with you. Describe how your background and skills align with their needs and how you can contribute to their goals.
Address concerns or gaps : If you have any gaps in your resume or changing career paths, briefly address them and explain how your experiences have prepared you for the sales role.
Express enthusiasm : Reiterate your excitement about the opportunity to join their team and contribute to their success. Make it clear that you're genuinely interested in the position.
Closing paragraph : Thank the employer for considering your application and express your interest in further discussing your qualifications. Mention that you've attached your resume for their review.
Formal closing : End the letter with a professional closing , such as "Sincerely" or "Best regards," followed by your typed name.
Signature : Leave space for your physical signature if you're submitting a printed cover letter. If submitting electronically, simply type your name.
Contact information : Include your phone number and email address under your typed name for easy follow-up.
Proofread : Thoroughly proofread your cover letter for grammar, spelling, and formatting errors. Mistakes can make you appear careless and negatively impact your chances.
Tailor for each application : Customize your cover letter for each application. Address the company's specific needs and reference relevant experiences to demonstrate your fit.
Keep it concise : Keep your cover letter concise, ideally around one page. Use strong, succinct language to convey your message effectively.
Attach your resume : Attach your resume to the email or application if applicable.

Your sales cover letter should be a balance of professionalism, enthusiasm, and evidence of your sales prowess. It's your chance to make a strong first impression and encourage the employer to review your resume and consider you for an interview.

5 Detailed sales cover letter examples for inspiration

Here are five sales cover letter examples that you can use as inspiration or modify to suit your specific situation. Remember to customize the content to match your skills, experiences, and the position you're applying for.

1. Sales cover letter example for entry-level sales position

2. sales cover letter example for experienced sales representative, 3. sales cover letter example for sales manager, 4. sales cover letter example for pharmaceutical sales, 5. sales cover letter example for technical sales engineer, 10 short sales cover letter examples.

Here are five short sales cover letter examples that you can use as inspiration or modify to suit your specific situation. Remember to customize the content to match your skills, experiences, and the position you're applying for.

1. Sales cover letter example for cold prospecting

2. sales cover letter example for referral mention, 3. sales cover letter example for job posting response, 4. sales cover letter example for expressing industry knowledge, 5. sales cover letter example for highlighting achievements, 6. sales cover letter example for entry-level sales position, 7. sales cover letter example for experienced sales professional, 8. sales cover letter example for consultative sales approach, 9. sales cover letter example for sales management, 10. sales cover letter example for demonstrated results.

Feel free to customize these cover letter examples according to your own experiences and the specific job you're applying for. Tailoring the content will help you stand out and make a stronger impression on potential employers.

As we wrap up our exploration of these 15 sales cover letter examples, remember that your cover letter is your chance to shine, showcasing your unique skills, experiences, and passion for the field. Each example we've discussed offers valuable insights into how to captivate recruiters and hiring managers, leaving a lasting impression.

Embrace the art of effective communication, and watch as your applications rise to the top of the stack. Here's to your future success in the dynamic world of sales!

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Sales Cover Letter Example for 2024 (w/ Templates!)

You've always had a knack for sales, but now you’ve come a long way from making cold calls and practicing your pitch in front of the mirror.

You’re ready to turn your talent into a full-time gig.

There's just one hurdle left: writing that dreaded cover letter. Staring at the empty page that's supposed to sell your skills and experience feels a lot like standing in front of a tough client you just can't land.

But don't worry!

In this article, we're going to show you how to sell your professional skills, one sentence at a time.

Here’s what we’ll cover:

What Makes a Great Sales Cover Letter Example
5 Steps to Writing the Best Sales Cover Letter
3 Essential Cover Letter Tips for Sales Pros

...and more!

So let's close the deal.

Sales Cover Letter Example

5 Steps for the Perfect Sales Cover Letter

You’ve seen what a great sales cover letter looks like. Now it's time to start writing your own .

Simply follow these tried-and-tested steps:

#1. Put Contact Information in the Header

Kick off your sales cover letter with your personal information right at the top, similar to your resume . Here's the lowdown on what to include:

Full Name. Your whole name should sit at the top of the document.
Job Title. Be specific about the sales role you're targeting (e.g. Sales Manager ). This helps the hiring manager sort through heaps of applications more efficiently.
Email Address. Keep it simple and professional. Your old, quirky email won't cut it. For instance, [email protected] is a no-no, but [email protected] is good to go.
Phone Number. Make sure it’s correct, and if you're aiming for a job in another country, add the international dialing code.
Location. Usually, your city and country are enough. But if you're open to remote work or moving, say so.
Relevant Links (optional). If you have a LinkedIn profile or a portfolio, this is a good spot to include those links.

Next up, list the hiring manager's details:

Company Name. Put down the company you're looking to join.
Hiring Manager’s Name. If you can find it, include the name of the hiring manager for the sales department. The company’s website and LinkedIn are good places to look.
Hiring Manager’s Title. If you learn the hiring manager's official title, use that instead of just "Hiring Manager." For example, the person reviewing your application might be the “Head of Sales”.
Location. Note the city and country, especially if the company is global. You can get more detailed with the street name and number if you want.
Email Address (optional). If you manage to find it, throw in the hiring manager’s email as well.
Date (optional). Include the date you’re writing the cover letter. It adds a touch of professionalism.

#2. Address the Hiring Manager

Once you've laid down your contact information , it's time to address your cover letter to its intended reader. Skip the old ‘To Whom It May Concern’ —it's a snooze-fest.

First up, do a little digging. Look at the job ad, the company's website, or their LinkedIn page to find the name of the hiring manager for the sales role you're applying for. This way, you'll get their name and possibly their email too.

When it comes to addressing the hiring manager , it's good to be formal but not stuffy. Go for "Mr." or "Ms." followed by their last name. If you're unsure about their gender or marital status, just use their full name. Like so:

Dear Mr. Johnson,
Dear Emily Johnson,

If you hit a wall and can't find any details about who the hiring manager or the head of the sales department is, aim your letter at the department or the entire company:

Dear Sales Department,
Dear Sales Hiring Team,
Dear HR Recruitment Team,
Dear Sales Division Lead,

#3. Write an Eye-Catching Opening Statement

Hiring managers usually only take a few seconds to scan each application. That means your opening paragraph needs to be as attention-grabbing as possible.

A good approach is to lead by stating why you're drawn to the sales job. A little enthusiasm for the field or that specific role can go a long way in catching a manager's eye.

Knowing a bit about the company can also set you apart from the crowd. The more clued in you are, the easier it is to show why you'd fit in well with their team. This signals that you're not just applying at random but are genuinely keen on this particular job.

If you've already got some experience under your belt, feel free to open with a big win or key skills that make you ideal for the role.

That said, keep this part snappy. The aim is to hook the hiring manager into reading more about you, not going into depth about how you made your achievements happen.

#4. Use the Cover Letter Body for the Details

The main section of your sales cover letter is where you should get down to business and elaborate on who you are as a candidate.

Remember - this isn't a place to copy-paste your resume . Instead, aim to showcase why you're the ideal candidate for the sales role you're eyeing by providing additional information.

So, to begin with, avoid repetition. Don't regurgitate your resume; add color to it. Discuss the achievements that prove you're good at closing deals or retaining clients. Look at the job ad and let it guide you. If they're seeking someone who can work in a fast-paced environment, highlight a time you thrived under pressure.

Also, be specific. If the job focuses on B2B sales, point out how you've succeeded in that area rather than discussing your retail experience. This tells the hiring manager that you understand what they're looking for and can deliver on it.

And, as we already mentioned, knowledge of the company is a big bonus. If you understand their sales approach, competitors, or target markets, say so. It shows you're serious about the job and have done your homework.

Need more inspiration? Check out more cover letter examples in this article.

#5. Wrap It Up and Sign It

Ending your sales cover letter on a high note is crucial. This is your last chance to make a lasting impression , so don't drop the ball here.

Start by summarizing why you're the right pick for the sales role. Reiterate your key skills or most noteworthy achievement(s). You've made your case; now wrap it up in a neat package.

Finally, add a call to action. Prompt the hiring manager to do something next, like contacting you for a further discussion. This proactive step can set you apart and enhance your odds of landing an interview.

Lastly, sign off the right way. Keep it professional yet personal. Here's an example of what this could look like:

I’m eager to discuss how I can contribute to your sales targets and team goals. Please feel free to reach out so we can set up an interview at your convenience.

Best regards,

If "Best regards" feels too played out for you, here are other sign-offs you can consider:

Kind regards,
Respectfully,
Thanks for your time,

This last section is your final shot to resonate with the hiring manager. Make it count.

3 Essential Business Cover Letter Tips

You're now up to speed on the basics of cover letters.

Next up, we'll dive into some must-know tips to take your sales cover letter to the next level, starting with:

#1. Match Your Resume

Going for that sales position? Then having a sharp application matters.

For that exact reason, get your cover letter to match your resume in style and formatting. A mismatch might come off as unprofessional.

Keep your information straight and clean on the page, and ensure your fonts are on point from top to bottom. Oh, and while you're at it, get those margins and line gaps just right. Let's keep that cover letter snappy and on one page.

Pitch yourself perfectly!

Or Use A Cover Letter Template Instead

Want to skip all the hassle?

Our cover letter templates are just the ticket. Use our resume builder while you’re at it, and then match your cover letter to the T.

Not to mention, with input from global hiring experts, all our templates are top-notch and industry-approved.

Problem solved!

#2. Mention Qualifications

You can't skip talking about your qualifications in your cover letter, especially for a sales job.

Qualifications aren't just a checklist for hiring managers; they're the building blocks that show you can do the job well. So, dig a little deeper than your resume.

Sure, your resume says you led your team in sales for three quarters. But in your cover letter, you can say how you did it. Did you initiate a new customer engagement strategy? Or maybe you excelled at cold calls? Make sure to explain it.

By expanding on your qualifications, you're giving the hiring manager a sneak peek into how you operate and what you could bring to their team. Trust me, they'll appreciate the extra insight, and it might just land you that interview .

#3. Add Any Relevant Links

As an extension of your sales resume , your cover letter is a great place to add any relevant links.

Sure, your resume might have a section for your LinkedIn or portfolio, but why not make it easy for the hiring manager?

Direct them straight to the good stuff. Add a line in your cover letter that says something like, "You can see examples of my sales achievements on my LinkedIn profile," and then hyperlink it.

Doing this sends a clear message: you're not just talking about your skills and achievements; you're showing them off in real time. It saves the hiring manager time searching for them and gives them an easy way to learn more about you right away. It's a small detail, but it could make you stand out in a crowded field.

Key Takeaways

And that’s a wrap on what makes a great sales cover letter!

We hope that our guide has made you more confident about writing your own sales cover letter and that you’ll land your dream job right away.

But before we go, let’s recap our most important points from this article:

Start your sales cover letter by including all your relevant contact information and then fill out the hiring manager’s contact information. Keep this factual, especially your email and phone number. Otherwise, you might miss an interview opportunity.
Add hyperlinks to your cover letter for convenience. Even if your sales resume already links to your LinkedIn profile or a sales portfolio, you should add them to your cover letter and make it easier for the hiring manager to see them.
The body of your cover letter is where you should go into detail about what makes you right for the job. Make sure you don’t skip your qualifications—they can make you stand out from other candidates and help convince the hiring manager you’re right for the job.
Before you send in your cover letter, sign it off professionally. Pick an appropriate closing line and add your full name underneath before sending in your application.

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7 Sales Cover Letter Examples & Writing Guide for 2024

Sales Manager Cover Letter
Sales Cover Letters by Experience
Sales Cover Letters by Role
Write Your Sales Cover Letter

Sales are the lifeblood of business. Whether selling products or services, you take care of customers as they invest in your company.

Sales mean selling well, and that makes all the difference in keeping clients happy and hungry for what you’ve got. Every business needs someone with sales skills—it’s just a matter of what you’re selling and to whom, which makes sales a versatile option for those looking to broaden their horizons.

Whether you’re joining sales or a seasoned veteran, you may need to write a cover letter with your sales resume when job hunting. So, we have seven sales cover letter examples, plus tips for selling your cover letter. We’ve done the heavy lifting to help you present your top job skills at every sales interview.

Sales Manager Cover Letter Example

USE THIS TEMPLATE

Microsoft Word

Google Docs

Block Format

Why this cover letter works

Before writing a cover letter , research the job role. If you’re familiar with the products and services the company sells and its target market during the interview, that’ll help you stand out among other potential hires.
Your resume tells employers about you, but your cover letter takes it further by telling them how you’ll fit in with their work culture. Some things just can’t be summarized into resume bullet points, and your cover letter is where you illustrate how you’ll apply your previous job experience in a new environment.

Sales Assistant Cover Letter Example

For example, Leo executes a seamless transition of his data querying expertise solidified as a data entry clerk at North Face into his sales assistant masterpiece. Therefore, never write off certain indirect experiences when applying for junior positions.

Pharmaceutical Sales Cover Letter Example

Pharmaceutical sales cover letter template

Emulate how Priya weaves in how she used Clear Spider and Fishbowl for stock management and BatchGeo and eSpatial for sales territory mapping. It’s about showing off your ability to use technology to skyrocket efficiency and results.

Digital Sales Representative Cover Letter Example

Digital sales representative cover letter template

You won’t be a perfect fit for every role. Still, past experience might offer an alternate perspective to draw on as you write your digital sales representative cover letter.
Company websites and sales representative job descriptions are a treasure trove of information. Just as you’d research a sales lead before pitching, do the research to show a potential employer how you understand and align with the company.

Sales Consultant Cover Letter Example

Credentials and experience can influence the company’s decision. Even if you don’t have exactly what they need, unique proof of results can help make up for what you might lack—or even bring a little extra something to the table.
It’s not enough to just understand the company—show the prospective company how you plan to meet the needs of its target market to set you apart from other applicants.

Medical Sales Cover Letter Example

Following the method of “tooting your own horn”, this cover letter takes advantage of supporting enclosures/documents like 2 letters of recommendation and a transcript of records to support her candidacy.

Car Sales Cover Letter Example

Here you’re very much going to depend on powerful metrics. This car sales cover letter includes eye-catching achievements like – ‘34% growth in sales of hybrid and electric vehicles’ and ‘23% uplift in sales of eco-friendly models’. As a hiring manager, this is quite convincing of the candidate’s ability to make a profit for the company.

Sales Resume

Sell the package by including a sales resume with your cover letter.

or download as PDF

Sales consultant resume example with 2+ years of experience

Outsell Your Competition with Your Sales Cover Letter

Salesperson pops out of computer screen to depict outselling the competition with sales cover letter

As a salesperson, there are a few things you must do to raise the odds of closing the deal: do your research, show proof of value, and bundle it all up into an appealing package.

Your cover letter is the same—demonstrating that you’re a candidate familiar with the company and its requirements is one thing, but if you can back that up with good examples of past results in a neatly presented document, that’s even better. All of that makes you downright irresistible as a prospective hire.

Step 1: Know the company and role

Before you apply for a job, consider how you’ll stand out from the many applicants crossing the recruiter’s desk. Between your sales resume and cover letter, the latter is your best bet at making a unique first impression.

To hunt down a sales role, use the information in the job description and the organization’s website to set the perfect bait (we mean your cover letter). Different companies have different values, and tailoring your sales cover letter to address each company’s needs will help convince them you’re the right person for the role.

Step 2: Demonstrate achievement with details

The format of your resume works like a product pamphlet or brochure; it contains all the specifications you have that will meet the job description’s requirements. Your cover letter, on the other hand, functions like a sales pitch that helps convince employers you’re the best fit for the job.

If you acquired an industry-specific certification like the CFA charter to boost your credibility as a salesperson, tell the hiring manager how you did it and how it affected your sales performance. If your sales team implemented a different approach to the sales process that positively impacted your win rate, elaborate on how the change helped you and what you learned.

Going beyond resume bullet points helps employers paint a complete picture of your person, so don’t skimp on the details.

Step 3: Presentation matters

Like selling products and services, your cover letter will draw more attention if presented in a neat, appealing package. While writing your sales cover letter, remember that hiring decision-makers often process hundreds of job candidates. Your document should end within one page, so reading it doesn’t feel like drudgery instead of an application.

On that note, keep your writing simple, professional, and sincere. You’re applying for a job, not waxing poetic or jamming jargon into each paragraph. The language in your cover letter should be easy to read. Recruiters will pay attention to how you present yourself in your cover letter because how you sell yourself will often indicate how well you can sell on behalf of the company.

The language in your cover letter should be accessible and easy to read so recruiters can grasp the material.

Once you’re done writing your sales cover letter, give it time to breathe before editing so that you can come back to it with a fresh perspective. If you have trusted people who can look over your document, even better—revise your cover letter using their feedback, and catch any errors or typos before sending your application, resume, and cover letter to the company.

Your Sales Cover Letter Outline: Start with Strategy

Group of 4 colleagues work on yellow laptops around large screen to outline sales cover letter

Now that you’re ready to craft your sales cover letter, we’re here to help. Let’s strategically go about this, much like any sales process you might already be familiar with from previous sales engagements.

How to start a sales cover letter

Your contact info: If you’re using a template, fill in the letterhead with your name, email, and phone number. Any filler text in the template should be replaced with the relevant details or omitted if they’re not required.

Formatting : If you’re using a block format instead of a template, include your address. While a template has your name on the letterhead, your name will be omitted from your address in a block format as it’s already present in your signature line.

Date: Sales processes sometimes take a while, and job applications are no different. The date written on your career documents should be the day your entire application is submitted.

Formatting : Write the date entirely, e.g., February 1, 2023. This format keeps the month and date clear and straightforward compared to the DD/MM/YYYY and MM/DD/YYYY difference in regional date formats.

Inside address: In short, the inside address is how you’ll contact the hiring decision-maker at your organization of choice. Start by naming the specific person in charge, then list their position, the company’s name, and finally the company’s address.

David Durfey, Director of Human Resources Trek Bikes 801 West Madison Street Waterloo, WI 53594

Formatting : Each part of the address should be on a new line, but you can list the hiring decision-maker’s position next to their name. Add a double space between your greeting and the inside address.

Greeting: First impressions count, and a good greeting or salutation can help your cover letter start with a bang. Try looking for the hiring decision-maker’s name on the organization’s website or social media, as that will add a personal touch to your writing. It also shows you’ve done your research to find out with whom you’ll be working.

Dear Mr. Lloyd:

Formatting : Commas after the greeting are great for companies with more casual work culture, such as tech startups. If you’re applying to a bank or somewhere with a more formal setting, use a colon after the greeting.

How to write your sales cover letter

Body: Your sales cover letter should have a maximum of four paragraphs, where you state your interest, demonstrate your enthusiasm, and show your eagerness for further discussion. Here’s where we get to the meat of the matter.

Formatting: The body of your cover letter should be single-spaced, with double-spacing between paragraphs for easy reading.

Opening paragraph: Like your greeting, your opening paragraph is where the recruiter will glean their first impression of you. State your interest in the job and mention one or two relevant credentials. Don’t be generic here, like:

I am interested in the sales consultant role at your company. I have three years of relevant sales experience in an adjacent field.

This doesn’t tell the recruiter anything they don’t already know, and if you’re trying to get a sale on the street with this introduction, they’ll walk past you without a second glance. Instead, try:

ProSites’ focus on innovation and growth in the medical and dental web marketing sphere speaks to me as a digital marketer and salesperson. While some treat sales as just another job to put food on the table, I believe my calling lies in empowering clients with practical tools to bring their business to the next level, and that shows in how I build relationships with each customer I serve.

This opening catches the reader’s attention by first addressing the organization’s values, then showing how the candidate’s approach to work aligns with those values.

Paragraphs 2-3: The next couple of paragraphs are where you’ll elaborate on the credentials and qualifications introduced in your opening paragraph. For each paragraph, discuss one clear and relevant accomplishment relevant to the job description requirements. Be detailed and specific, and quantify your results whenever possible like this:

Having developed specific experience in both B2B and B2C sales during 3 years at Adobe, I know how vital it is to foster the business-to-client connection, especially in our current digital age. My understanding of B2C marketing gave me a unique perspective in empathizing with our clientele’s pain points to help me exceed target sales metrics by 6% each year. To do so, I habitually nurtured viable sales leads by following up on them at designated intervals and establishing a two-way street by not just listening to their problems but also resolving them whenever possible.

This paragraph tells the reader about specific, industry-relevant experience and links this experience with company values and metrics to further justify the candidate’s successful skill application.

Closing paragraph: You’ve done well introducing yourself and selling your capabilities as a competent candidate for the job; now, finish it with a sentence summarizing how your values and qualifications align with the company’s needs. Add a call to action at the end for some extra polish. This is bad:

I think I’ll do well in this sales consultant role. Thank you for your time and kind consideration.

It doesn’t exactly inspire confidence, and as a salesperson, one of the key personality traits is confidence, both in your product and in yourself. Instead, try something like:

Participating in and supporting client growth is an enriching experience that pushes me to excel in the context of my sales career. I look forward to joining Morgan Stanley, where I know we will achieve great things together. I hope to hear from you soon about how I can contribute as your next internal sales consultant. Thank you for your time.

How to end a sales cover letter

Signature: This is the time to say “thank you” if you didn’t do so in the closing paragraph. Use a professional close like “sincerely,” or “best regards,” along with your real name.

Best regards,

Natalie Walton

Formatting : If you’re sending any hard copies of your cover letter by mail or in person, make sure to quadruple-space, so you have room to sign your name in blue or black ink.

Enclosure(s): The sale isn’t final until all documents are complete. State “Enclosure(s)” at the end of your cover letter to let the reader know there’s more to come. Here, you’ll list in order of appearance your job application, resume, and other supporting documents required or relevant to the job description.

Enclosures: Resume Application Chartered Financial Analyst (CFA) Certification FINRA Series 7 Certification

Formatting : If you’re listing more than one document, use “Enclosures” instead of “Enclosure,” so the reader knows what to expect.

Snag Your Next Sales Role with a Selling Resume

Horse runs with yellow envelope in mouth to deliver sales resume and cover letter

So, you’ve figured out how to sell your best cover letter, and you’re sure you’ve cracked the code to get the sale in the bag. But what about your sales resume?

If your resume is as ready to go as you are, that’s great! However, if you need to check your resume or use a free resume template , that’s why we’re here. Pressed for time? Try plugging your details into this one right now.

Sales Manager Resume

Need a resume to pair with your sales manager cover letter?

You’re a heckuva sales pro, and you deserve a dazzling sales strategy to match—our cover letter and resume tips will get you on your way to becoming a sales superstar. With our tools keeping you polished and fresh, you’re sure to shine at your next interview.

Include as much information as you can about translatable skills and why you want to get into a sales career. For example, customer service is very important in sales, and you can gain experience in it from a variety of previous jobs. Additionally, if you’ve obtained a business or marketing degree, you could emphasize marketing analytics or lead generation skills that you picked up in your studies.

You understand the importance of metrics like conversions or customer satisfaction. Aim to include some pivotal metrics from your previous work achievements while relating them to how you’ll help the company achieve its goals. Additionally, connecting your passion for the position will help a lot. For example, if you’re applying to be a sales rep for a gym, you could explain how you’re passionate about getting more membership signups to help others improve their health and well-being.

You can keep a similar structure for each cover letter, but you should customize the specifics to connect with each new job you’re applying to. It’s the same as how you’d tailor your message for each prospective customer’s needs when you’re on a sales call or adjust your strategies for a specific target market.

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Cover Letter Examples

Sales Representative Cover Letter Samples

Our customers have been hired by:

From promoting your company’s wares to international clients to sealing the deal at the end, you are a sales pro. But, at this job, you’re applying to, do they know it?

As with the way you portray your services and products, you’ve got to portray yourself in the right light here, as well. And the best way to do so? The perfect sales representative cover letter!

In this quick guide, we give you first the ideal sales rep cover letter example. After that, keep reading for our tips and advice on how you can prepare an awesome sales representative cover letter for yourself.

Want to write your cover letter fast? Use our cover letter builder. Choose from 20+ professional cover letter templates that match your resume. See actionable examples and get expert tips along the way.

Create your cover letter now

Sample cover letter for a resume— See more cover letter samples and create your cover letter here .

Just remember—

Writing a great outside or inside sales rep cover letter is necessary. However, it’ll be useless if you don’t send a top sales rep resume alongside. Here’s how to fix that up: Sales Representative Resume Samples and Writing Guide

Need to make a cover letter for other areas in sales or marketing? Check these out:

Sales Cover Letter
Sales Associate Cover Letter
Technical Support Cover Letter
Retail Cover Letter
Marketing Cover Letter
Customer Success Manager Cover Letter
Public Relations Cover Letter
Product Manager Cover Letter
Consulting Cover Letter
Apple Cover Letter
HR Generalist Cover Letter
Human Resources Cover Letter

Want to explore your options further? See our full selection of cover letter examples for every career: Best Cover Letter Examples for All Professions.

This is our version of the perfect sample cover letter for sales representative jobs:

Sales Representative Cover Letter Example

James K. Buentello

Pharmaceutical Sales Representative

2585 Red Bud Lane

Meriden, CT 06450 July 10, 2019 Robert Y. Boyd

Head of Sales

Lionsarch Medical Equipment

3987 Meadow View Drive

West Hartford, CT 06105

Dear Robert, At the moment, I am a pharmaceutical sales representative for Jurius Pharma, and I have 3+ years of experience as a top salesman for the company. Having seen your recent advertisement for a medical instrument sales representative, I couldn’t help but apply for this opportunity at a company I’ve long admired.

While at Jurius Pharma, I’ve had many tasks and developed quite a few skills which would translate perfectly to a role at Lionsarch. My knowledge of the pharmaceutical industry gives me a head start in selling your lifesaving medical supplies, and I am familiar with much of your product catalog already. On top of that, I’ve had quite a few successes as a sales representative over the past few years, including:

Built and developed working relationships with over 100 top physicians and dental offices in 3+ years.
Exceeded sales targets by 15% or greater in each quarter since Q2 of 2016, where I exceeded my sales goals by only 5%.
Memorized a product catalog consisting of over 200 items, and when tested, scored 99% in recall.

As you may see from these few achievements I’ve listed, I take my sales work seriously and handle it with professionalism and dedication. I enjoy connecting small doctor’s offices with the right choices at the right time. If hired, I would bring that same level of commitment and work ethic each day to work with me at Lionsarch.

If you’d grant me the opportunity, I’d love to show you how my personal brand of friendly, knowledgeable sales representative would be a perfect fit at your company.

P.S.—Are you a fan of bubble tea? There’s this nice, quiet place right by your office, and I’d love to sit down with you and show you how I can bring the same 15% sales increase to Lionsarch.

So, you’ve just seen our take on a pharmaceutical sales representative cover letter sample aiming for a position as a medical sales rep. Let's start writing yours.

Sales Representative Cover Letter Template

How to write a sales representative cover letter for an application for employment:

1. Format a Cover Letter for Sales Rep Jobs Perfectly

Pick an elegant font for your cover letter, one that matches your sales representative resume. Stick to the popular 11–12pt font size in your body text.
Include a one-inch margin across all four sides of your sales rep cover letter.
Left-align everything on your cover letter for sales rep jobs, and never use the justified alignment.
Don’t double-space in between lines within your cover letter body.

To learn more about cover letter formats, read this: How to Choose the Right Cover Letter Format

2. Create a Great Heading Area on your Sales Representative Cover Letter

Add your name, professional title, and address at the top left corner.
Next, include the date you are writing and sending the sales rep cover letter.
Finally, add the sales supervisor’s or hiring manager’s name, their title, and the organization’s address.

To learn more about cover letter addresses, read this: How to Address a Cover Letter

3. Open Your Sales Rep Cover Letter With a Compelling Introduction

Use the agency’s website or search LinkedIn to locate the name of the person in charge of your employment process.
Begin by addressing that specific person by name, as it’s way more personal and inviting than a boring “dear sir or ma’am.”
Introduce yourself and state your intention in applying for the sales representative job.

Is the name of the HR representative or sales manager eluding you? Go with a greeting like “Dear Hiring Manager,” for its neutral qualities.

To learn more about cover letter openings, read this: How to Begin Writing a Cover Letter Right (Examples)

4. Show Them You’re a Perfect Candidate for Sales Representative Jobs

Find the sales representative job description which lists the offer for which you’re applying.
Explain to the reader, the sales manager or HR generalist, how you meet all those job requirements and then some.
Document a few key wins related to sales using numbers to prove them.

Not too long, not too short! Like any sales pitch, it needs to be delivered just right: What's the Perfect Length for a Cover Letter?

5. Explain to the Sales Manager Why You Want to Sell Their Particular Product or Service

Write a tailored sales rep cover letter, rather than a boilerplate generic cover letter .
Allow the hiring manager to feel that you want to work at this company only.
Display enthusiasm and excitement to be applying for this company and this exact position.

Are you a member of the National Association of Pharmaceutical Sales Representatives ( NAPSR )? Earned your place as a Certified Inside Sales Professional ( CISP )? Let them know on your cover letter to really impress them!

Is this a cover letter for medical sales representative with no experience or a first-time inside sales representative cover letter? We’ve got a great guide for you: How to Write a Cover Letter With No Experience

6. Make The Sales Director an Offer They Can’t Refuse on Your Sales Rep Cover Letter

Craft a short, compelling ending statement to bring it to an end.
Reiterate your desire to be interviewed for the sales representative position.
Remind them of your value and sales potential.

To learn more about cover letter endings, read this: How to Wrap Up a Cover Letter (Examples)

7. Sign Off on the Sales Representative Cover Letter Professionally

Use a common complimentary closing, such as the popular “sincerely.”
After adding a line break, type your full name below that.
Optionally, attach a postscript at the bottom of your sales rep cover letter, as it provides you with one more chance to catch their interest.

Following up on your employment application for sales rep jobs needs to be done strategically. Here’s how: How to Follow Up on a Job Application

When making a resume in our builder, drag & drop bullet points, skills, and auto-fill the boring stuff. Spell check? Check . Start building a professional resume template here for free .

A view from the Zety resume builder presenting the process of filling in the work experience section and an assortment of pre-written resume descriptions proposed for the specific job.

When you’re done, our easy resume builder will score your resume and our resume checker will tell you exactly how to make it better.

Got questions about writing a cover letter sales representatives love? Need more sales representative cover letter examples? Let’s chat down there in the comment area, and thanks for reading!

About Zety’s Editorial Process

This article has been reviewed by our editorial team to make sure it follows Zety's editorial guidelines . We’re committed to sharing our expertise and giving you trustworthy career advice tailored to your needs. High-quality content is what brings over 40 million readers to our site every year. But we don't stop there. Our team conducts original research to understand the job market better, and we pride ourselves on being quoted by top universities and prime media outlets from around the world.

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Sales Person Cover Letter Example (Free Guide)

Create an sales person cover letter that lands you the interview with our free examples and writing tips. use and customize our template and land an interview today..

Are you looking for a job in sales? Writing a cover letter for a sales position can be challenging. Our Sales Person Cover Letter Guide will provide you with the essential tips and tricks to create a well-crafted letter that will give you a competitive edge over other applicants. With our comprehensive guide, you will learn how to make a professional and convincing cover letter to grab the attention of the employer.

We will cover:

How to write a cover letter, no matter your industry or job title.
What to put on a cover letter to stand out.
The top skills employers from every industry want to see.
How to build a cover letter fast with our professional Cover Letter Builder .
What a cover letter template is, and why you should use it.

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Sales Person Cover Letter Sample

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VP Sales Cover Letter Sample

Dear Hiring Manager,

I am writing to apply for the position of Sales Person at ABC Company. With my enthusiasm for sales, my passion for customer service, and my ability to think on my feet, I believe I am an ideal candidate for the role.

I have been working in the sales field for the past five years, and I have had the opportunity to work with a variety of clients. I have a proven track record of success in closing deals and achieving sales goals. I am well-versed in utilizing sales techniques and strategies to increase customer satisfaction and drive sales.

I am also an excellent communicator, and I am adept at building relationships with customers. I understand the importance of customer service, and I strive to ensure that customers have a positive experience with our company. I am also experienced in utilizing various types of technology, including CRM systems and sales software, to track and analyze customer data.

I am confident that I can make a valuable contribution to ABC Company. I am eager to use my knowledge and experience to help your company reach its sales targets. I look forward to discussing my qualifications with you further.

Sincerely, [Your Name]

Why Do you Need a Sales Person Cover Letter?

A Sales Person cover letter is an essential part of any job application and serves as a chance to show potential employers why you are the best candidate for the position.
It provides employers with a summary of your qualifications and experience, allowing them to quickly assess how you could be an asset to their team.
A Sales Person cover letter also allows you to highlight any relevant skills and knowledge that you have that would be beneficial to the role.
It is also an opportunity to demonstrate your enthusiasm for the role and your ability to effectively communicate.
Finally, a Sales Person cover letter also allows you to explain why you are the best fit for the job and why you should be considered over other applicants.

A Few Important Rules To Keep In Mind

Address the cover letter to the specific person who will be reading it.
Start off the letter with a polite greeting.
Briefly explain why you are writing the letter and the position you are applying for.
Highlight your qualifications and experience that make you a good fit for the position.
Include a few sentences about why you are interested in working for the company.
Close the letter with a call to action and thank the reader for their time.
Proofread the letter for any errors and make sure it is free of typos.
Attach your resume to the letter.

What's The Best Structure For Sales Person Cover Letters?

After creating an impressive Sales Person resume , the next step is crafting a compelling cover letter to accompany your job applications. It's essential to remember that your cover letter should maintain a formal tone and follow a recommended structure. But what exactly does this structure entail, and what key elements should be included in a Sales Person cover letter? Let's explore the guidelines and components that will make your cover letter stand out.

Key Components For Sales Person Cover Letters:

Your contact information, including the date of writing
The recipient's details, such as the company's name and the name of the addressee
A professional greeting or salutation, like "Dear Mr. Levi,"
An attention-grabbing opening statement to captivate the reader's interest
A concise paragraph explaining why you are an excellent fit for the role
Another paragraph highlighting why the position aligns with your career goals and aspirations
A closing statement that reinforces your enthusiasm and suitability for the role
A complimentary closing, such as "Regards" or "Sincerely," followed by your name
An optional postscript (P.S.) to add a brief, impactful note or mention any additional relevant information.

Cover Letter Header

A header in a cover letter should typically include the following information:

Your Full Name: Begin with your first and last name, written in a clear and legible format.
Contact Information: Include your phone number, email address, and optionally, your mailing address. Providing multiple methods of contact ensures that the hiring manager can reach you easily.
Date: Add the date on which you are writing the cover letter. This helps establish the timeline of your application.

It's important to place the header at the top of the cover letter, aligning it to the left or center of the page. This ensures that the reader can quickly identify your contact details and know when the cover letter was written.

Cover Letter Greeting / Salutation

A greeting in a cover letter should contain the following elements:

Personalized Salutation: Address the hiring manager or the specific recipient of the cover letter by their name. If the name is not mentioned in the job posting or you are unsure about the recipient's name, it's acceptable to use a general salutation such as "Dear Hiring Manager" or "Dear [Company Name] Recruiting Team."
Professional Tone: Maintain a formal and respectful tone throughout the greeting. Avoid using overly casual language or informal expressions.
Correct Spelling and Title: Double-check the spelling of the recipient's name and ensure that you use the appropriate title (e.g., Mr., Ms., Dr., or Professor) if applicable. This shows attention to detail and professionalism.

For example, a suitable greeting could be "Dear Ms. Johnson," or "Dear Hiring Manager," depending on the information available. It's important to tailor the greeting to the specific recipient to create a personalized and professional tone for your cover letter.

Cover Letter Introduction

An introduction for a cover letter should capture the reader's attention and provide a brief overview of your background and interest in the position. Here's how an effective introduction should look:

Opening Statement: Start with a strong opening sentence that immediately grabs the reader's attention. Consider mentioning your enthusiasm for the job opportunity or any specific aspect of the company or organization that sparked your interest.
Brief Introduction: Provide a concise introduction of yourself and mention the specific position you are applying for. Include any relevant background information, such as your current role, educational background, or notable achievements that are directly related to the position.
Connection to the Company: Demonstrate your knowledge of the company or organization and establish a connection between your skills and experiences with their mission, values, or industry. Showcasing your understanding and alignment with their goals helps to emphasize your fit for the role.
Engaging Hook: Consider including a compelling sentence or two that highlights your unique selling points or key qualifications that make you stand out from other candidates. This can be a specific accomplishment, a relevant skill, or an experience that demonstrates your value as a potential employee.
Transition to the Body: Conclude the introduction by smoothly transitioning to the main body of the cover letter, where you will provide more detailed information about your qualifications, experiences, and how they align with the requirements of the position.

By following these guidelines, your cover letter introduction will make a strong first impression and set the stage for the rest of your application.

Cover Letter Body

A salesperson cover letter body should typically include several components. These components help provide an overview of your skills and qualifications for the sales position. The following are some commonly included components of a salesperson cover letter body:

Introduction : Introduce yourself and explain why you are interested in the sales position. Also, mention the company and the position you are applying for.
Relevant Skills and Qualifications : Describe your relevant skills and qualifications and how they make you an ideal candidate for the position. Give examples of your experience and success in sales.
Professional Achievements : Highlight any awards, certifications, or other professional achievements you have earned in the field of sales.
Personal Qualities : Describe any personal qualities that make you a successful salesperson. Qualities such as excellent communication skills, a friendly and outgoing attitude, and the ability to quickly build relationships with customers can all be beneficial to mention.
Closing Statement : Express your enthusiasm for the position and your desire to learn more about it. Provide contact information and thank the employer for their time.

These components can help create an effective cover letter body for a sales position. By including them, you can create a comprehensive overview of your skills and qualifications, as well as a statement of your enthusiasm for the position. Good luck with your job search!

Complimentary Close

The conclusion and signature of a cover letter provide a final opportunity to leave a positive impression and invite further action. Here's how the conclusion and signature of a cover letter should look:

Summary of Interest: In the conclusion paragraph, summarize your interest in the position and reiterate your enthusiasm for the opportunity to contribute to the organization or school. Emphasize the value you can bring to the role and briefly mention your key qualifications or unique selling points.
Appreciation and Gratitude: Express appreciation for the reader's time and consideration in reviewing your application. Thank them for the opportunity to be considered for the position and acknowledge any additional materials or documents you have included, such as references or a portfolio.
Call to Action: Conclude the cover letter with a clear call to action. Indicate your availability for an interview or express your interest in discussing the opportunity further. Encourage the reader to contact you to schedule a meeting or provide any additional information they may require.
Complimentary Closing: Choose a professional and appropriate complimentary closing to end your cover letter, such as "Sincerely," "Best Regards," or "Thank you." Ensure the closing reflects the overall tone and formality of the letter.
Signature: Below the complimentary closing, leave space for your handwritten signature. Sign your name in ink using a legible and professional style. If you are submitting a digital or typed cover letter, you can simply type your full name.
Typed Name: Beneath your signature, type your full name in a clear and readable font. This allows for easy identification and ensures clarity in case the handwritten signature is not clear.

Common Mistakes to Avoid When Writing a Sales Person Cover Letter

When crafting a cover letter, it's essential to present yourself in the best possible light to potential employers. However, there are common mistakes that can hinder your chances of making a strong impression. By being aware of these pitfalls and avoiding them, you can ensure that your cover letter effectively highlights your qualifications and stands out from the competition. In this article, we will explore some of the most common mistakes to avoid when writing a cover letter, providing you with valuable insights and practical tips to help you create a compelling and impactful introduction that captures the attention of hiring managers. Whether you're a seasoned professional or just starting your career journey, understanding these mistakes will greatly enhance your chances of success in the job application process. So, let's dive in and discover how to steer clear of these common missteps and create a standout cover letter that gets you noticed by potential employers.

Not customizing the cover letter for each job application.
Using overly generic language.
Including irrelevant information.
Failing to proofread the cover letter for errors.
Using a generic salutation such as “To Whom it May Concern.”
Not including contact information.
Focusing too much on your resume instead of your sales skills.
Not showcasing your sales experience and successes.
Not providing specific examples to back up your claims.

Key Takeaways For a Sales Person Cover Letter

Highlight your sales experience and success in your cover letter.
Emphasize the qualities and skills that make you an effective salesperson.
Showcase your ability to build relationships and exceed goals.
Explain how your understanding of the company’s products or services can help you excel.
Outline the reasons why you’re the best person for the job.
Mention any awards or recognition you’ve received in your sales career.
Provide contact information and thank the employer for considering you.

15 Sales Representative Cover Letters That Will Get Hired (NOW)

Are you are looking to write a cover letter for Sales Representative jobs that will impress recruiters and get you noticed by hiring managers? You need one to apply for a job, but you don’t know what to say.

Cover letters are a necessity when applying for a job. They give the potential employer insight into who you are and why you would be a good fit for their company. A cover letter can also help to ease the decision-making process by providing an explanation of your qualifications and why you would be a great fit.

Here are 15 amazing Sales Representative cover letters that are professionally written and will help you stand out and get that job!

Sales Representative Cover Letters

Each cover letter is written with a different focus. Review all of them and pick the ones that apply to your situation. Take inspiration from multiple samples and combine them to craft your unique cover letter.

Sales Representative Sample 1

Dear Hiring Manager,

As a Sales Representative with experience in marketing and sales, I am confident that my skills will contribute to the success of your company. I am passionate about helping people find the best solutions for their needs and am eager to work with your team. My goal is to provide excellent customer service while also identifying new opportunities for growth.

Sales Representative Sample 2

My name is _______________________________________ and I am interested in the Sales Representative position . My qualifications include:

Strong communication skills, including both written and oral. Willingness to travel extensively outside of the office. Ability to work under pressure and meet deadlines. Nimble mind for adapting to constantly changing demands. Ability to work well in a team environment.

Sales Representative Sample 3

I am applying for the Sales Representative position with the ____ company. I possess a bachelor’s degree in Business Administration with a focus on sales and management. My experience includes working for _____ company as a sales representative, where I create ads, cold call potential clients, and manage my territory to exceed goals. I am looking forward to developing new skills in this position and hope you will consider me for the role.

Sales Representative Sample 4

My name is ____________. I am writing to express my interest in the Sales Representative position you recently posted on ____________. My degree in Business Administration has taught me that relationships are key to success, both personally and professionally. I am eager to become part of a company that values excellence, teamwork, integrity, diversity and professionalism.

I believe my skills as a salesperson would be an excellent fit for your organization’s needs. Specifically, I have eight years of experience generating new business through establishing rapport with potential customers on the phone or on site. Furthermore, I am committed to exceeding expectations by providing outstanding service at every opportunity while maintaining open communications with all stakeholders involved throughout the transaction process

Sales Representative Sample 5

Dear Manager,

I am writing to inquire about your Sales Representative position at ABC Company. I am a hard working and dedicated individual and would like to be considered for this position. My experience includes: • Achieving an average of $1,000 in monthly revenue on my own

• Maintaining a professional appearance on the job at all times Thank you for your time and consideration.

Sales Representative Sample 6

I am a qualified Sales Representative with experience in the field. I have an intimate understanding of the market and am eager to work with your organization. As a Sales Representative for the past six years, I have handled complex sales contracts worth millions of dollars while managing an aggressive quota. My skills are geared towards developing new relationships while engaging current customers on new opportunities. I am committed to exceeding expectations by meeting deadlines and providing quality service no matter what it takes. Additionally, my interpersonal skills are excellent as evidenced by my ability to foster trust among individuals on both sides of the table. If you want more information about me feel free to contact me at 555-555-5555 or email me at abcdefg@

Sales Representative Sample 7

Dear Sir/Madam,

I am writing in response to your advertisement for the Sales Representative position. I am confident that my experience and skills would be an excellent match for this position. I have an extensive background in sales for both technology and business-to-business companies. My customer service is excellent, with many past employers praising me for understanding their needs and providing their clients with quick responses at all times of day. My passion is helping others succeed, which I believe would translate very well into the Sales Representative role at your company. Please consider me for this position so that I can use my skills to contribute to your company’s success. Thank you!

Sales Representative Sample 8

Dear ___________, I am enthusiastic about the opportunity to become your next Sales Representative. I am knowledgeable, assertive, dependable and team oriented. Sincerely, My name is Jane Doe

Sales Representative Sample 9

I am writing to express my interest in the Sales Representative position that was posted on your website. I have 10 years of sales experience and am confident that I can deliver excellent customer service and quality products, which is one of the most important aspects of this role. I would really like the opportunity to interview for this position and discuss how my skills could be a valuable asset to your organization. Thank you for taking the time to read my inquiry and if you wish to learn more about me please feel free to contact me at (the email address).

Sales Representative Sample 10

Dear HR Manager, As a Sales Representative with a proven record of success, I feel I am a great candidate for the open Sales Representative position. My years of experience in customer service and sales have shown that I am excellent at developing relationships with clients and providing them with quality products. This is evidenced by my many loyal customers, who have been shopping from me for over seven years. In addition to understanding what customers want, I also understand how to create effective business partnerships in order to achieve our shared goals. My goal is to be the best Sales Representative possible for you and your company so that we can both succeed – please consider me as your next hire! Having seen the attributes in myself that make me a successful candidate for this

Sales Representative Sample 11

Dear Sir or Madam:

I am writing to apply for the position of Sales Representative. I am a recent college graduate and have two years of experience as a customer service representative. I am confident that my educational background and professional experience make me an excellent candidate for this position, as my performance reviews mention that “he always goes above and beyond.” My attention to detail, strong work ethic, and enthusiasm for sales would be a great addition to the team.

Thank you for your time, consideration, and attention. I look forward to hearing from you soon.

Sales Representative Sample 12

My name is ________, and I am interested in the Sales Representative position you advertised on Indeed.com. I am very familiar with this market, as my previous employer was a small construction company that specialized in residential housing. My experience includes high-quality customer service, negotiation skills, and excellent organizational skills. I am confident that these skills would make me an excellent candidate for this position. I look forward to hearing from you soon!

Sales Representative Sample 13

Dear Sir or Madam,

I am writing to apply for the Sales Representative position you advertised. I believe my extensive customer service experience will allow me to be an excellent fit for this position. Moreover, I would like to share my recent resume with you so that you can see my qualifications in greater detail. Thank you for your consideration and I hope to hear from you soon.

Sales Representative Sample 14

Sales representative sample 15.

Recruiters and hiring managers receive hundreds of applications for each job opening.

Use the above professionally written Sales Representative cover letter samples to learn how to write a cover letter that will catch their attention and customize it for your specific situation.

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Sales Cover Letter Examples

Sales advice.

Got what it takes to be a sales associate? The next step is an attention-getting cover letter. If you’re looking for the right place to start, look no further than the cover letter examples below. Specifically crafted for folks looking for sales associate positions, these cover letter examples feature language that employers are most likely to be looking for. Just click on any of the examples below, and then customize your cover letter to fit your needs.

Cover Letter Tips for Sales

Finding jobs in Sales takes a mixture of using job-seeking tips and having a positive attitude. The following advice can help you score your next position in the current job market.

Be prepared for the long haul. You should have the mindset that you are seeking a meaningful position and it will take as long as necessary to find the right position.

Persistence is essential. Research all available resources, digital and traditional. Look for jobs at job fairs and online job search websites and seek advice from your local public library or job search support group.

If you need clarity on your career goals, take assessment tests to help recognize your career interests and skills. Do research on your career options and consider conducting informational interviews to learn more about possible jobs and companies.

Networking is vital. Contact all your friends, family, neighbors, former colleagues and school classmates. Use social media websites such as LinkedIn, Twitter and Facebook to notify your social networks that you are looking for a job and provide more information.

Keep in touch with trusted people to discuss your concerns and feelings during your job search. Stay positive and reduce stress by participating in your favorite activities. Take care of yourself by eating healthy, exercising and sleeping well.

Sales Job Seeking Tips

When it comes to tracking jobs in Sales, your cover letter is your personal brand. Use the following advice to make it attention-grabbing.

Make sure to include your contact information at the top of your cover letter. The required information includes your city, state, phone number, and email address. You may omit your street address due to privacy and identity theft concerns.

List your accomplishments. These are much more meaningful to potential employees than lists of job responsibilities. Make your worth known and bear in mind that you must do one of two things for an employer to prove your value, which is either increasing revenues or decreasing costs.

If you are a college student or a recent university graduate, list education before experience. After 12-18 months of work experience, you should list experience before your education.

Quantify your experience when possible. Tell employers how much you increased sales, how much money you saved, how many employees you supervised, how many products you represented, etc.

Do not emphasize older experience on your cover letter. Any jobs that are more than 15 years old can be mentioned, but list only your job title, employer name, and location for each.

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7 Entry Level Sales Rep Cover Letter Examples

Entry Level Sales Reps excel at making persuasive pitches, building relationships, and closing deals, all while navigating the dynamic world of sales. Similarly, your cover letter is your initial pitch to potential employers, where you build a connection by showcasing your skills, passion, and potential. In this guide, we'll delve into the best cover letter examples for Entry Level Sales Reps, ensuring your application stands out and seals the deal.

Cover Letter Examples

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The best way to start an Entry Level Sales Rep cover letter is by grabbing the reader's attention with a strong opening line. This could be a brief statement about your passion for sales, a notable achievement, or a unique skill you possess that's relevant to the role. For example, "As a recent graduate with a passion for sales and a proven track record in customer service, I am excited to apply for the Entry Level Sales Rep position." This not only shows your enthusiasm for the role but also highlights your relevant skills or experiences right at the beginning.

Entry Level Sales Reps should end a cover letter by summarizing their interest in the position and the company, and expressing enthusiasm for the opportunity to contribute to the team. They should also reiterate their key skills and qualifications that make them a strong fit for the role. It's important to thank the hiring manager for their time and consideration, and express a desire to continue the conversation in an interview. For example: "I am excited about the opportunity to bring my unique skills to your sales team and am confident that I can contribute to achieving your sales goals. Thank you for considering my application. I look forward to the possibility of discussing my application with you further." This ending is professional, courteous, and shows eagerness for the next steps.

An Entry Level Sales Rep's cover letter should ideally be about one page long. This length is sufficient to introduce yourself, express your interest in the position, highlight your relevant skills and experiences, and conclude with a call to action. Remember, hiring managers often have to go through hundreds of applications, so it's important to keep your cover letter concise and to the point. Too long and it may not be read, too short and it may not provide enough information about your qualifications. One page is generally the sweet spot, allowing you to effectively communicate your interest and qualifications without overwhelming the reader.

Writing a cover letter with no experience as an Entry Level Sales Rep can seem challenging, but it's important to remember that everyone starts somewhere. Here are some steps you can follow: 1. Start with a Professional Greeting: Address the hiring manager by name if possible. If you can't find their name, use a professional greeting like "Dear Hiring Manager". 2. Open Strong: Your opening paragraph should grab the reader's attention. Mention the job you're applying for and express your enthusiasm for the opportunity. 3. Highlight Relevant Skills: Even if you don't have direct sales experience, you likely have skills that are relevant to the job. For example, if you've worked in customer service, you've likely developed strong communication skills and a customer-focused mindset. If you've worked in a fast-paced environment, you've likely developed the ability to work under pressure. Highlight these skills in your cover letter. 4. Show Enthusiasm for Sales: Show that you're passionate about sales and eager to learn. You can do this by talking about any sales-related books you've read, podcasts you listen to, or courses you've taken. 5. Use Examples: Provide examples of when you've used your skills in the past. For example, if you're highlighting your communication skills, you could talk about a time when you resolved a difficult customer issue in a previous job. 6. Show You've Done Your Homework: Show that you've researched the company and understand their products, mission, and values. Explain why you're interested in working for them specifically. 7. Close with a Strong Conclusion: In your closing paragraph, reiterate your interest in the job and your eagerness to contribute to the company. Thank the hiring manager for considering your application. 8. Professional Sign-off: End your letter with a professional sign-off like "Sincerely" or "Best regards," followed by your full name. Remember, the goal of your cover letter is to show the hiring manager why you'd be a great fit for the job, even if you don't have direct experience. Highlight your transferable skills, show your passion for sales, and demonstrate your knowledge of the company.

Related Cover Letters for Entry Level Sales Reps

Inside sales cover letter.

Sales Associate Cover Letter

Sales Engineer Cover Letter

Outside Sales Cover Letter

Account Executive Cover Letter

Sales Manager Cover Letter

Entry Level Sales Rep Cover Letter

Entry Level Retail Sales Cover Letter

Entry level pharmaceutical sales cover letter, entry level medical sales cover letter, entry level sales management cover letter, entry level medical device sales cover letter, entry level outside sales cover letter, related resumes for entry level sales reps, entry level sales rep resume example.

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How To Write a Cover Letter With Examples

Cover letters can help differentiate you from other job applicants and be the determining factor of landing your dream job. By taking the time to craft a custom cover letter, a single sheet of paper can help communicate all the human elements that a resume may fall short of capturing about yourself.

But what do employers and recruiters have to say about how to write a cover letter? What are the best tips they have to offer for graduate students who are writing a cover letter?

We asked 11 employers for their best cover letter tips. Here is what they had to share.

Let it Set the Stage

In many ways, cover letters should provide background information and context to your resume, while simultaneously addressing how that resume addresses the specific requirements of the job opportunity. The cover letter is your opportunity to "set the stage" and to convince the hiring manager why your specific set of skills, experiences and interests will provide value to their team and its objectives.

Andrew Horrigan '11 BSBA (Management Information Systems), Product Manager at Cisco

Research the Hiring Manager

If possible, find out who the hiring manager is and look them up on LinkedIn. Do your research on the company you're applying for. What's their mission statement and how do they portray their company culture? Hopefully what you're looking for in a job is reflected by those things. Make sure the hiring manager knows that and understands who you are and what drives you. A resume is often about as robotic as things can be. Make sure your cover letter is the opposite—personalize it and let yourself shine through.

Joshua Schlag ’05 BS (Computer Science) ’11 MBA, Digital Marketing Manager at Pyramid Analytics

Utilize Career Development Resources

The University of Arizona and Eller College of Management go to great lengths to make sure students are prepared for their impending career journey. Because cover letters are so important to getting your foot in the door, there are several career development resources online and on campus to take advantage of. The university’s cover letter builder serves as a nice template to get started. And of course, it never hurts to make an appointment with an Eller Career Coach through eSMS to have a professional review your letter before submission.

Brett Farmiloe, ’06 BSBA (Accounting), Founder, Featured

Discover Past Samples of the Position

Do your research on the company and personalize your cover letter to the role for which you are applying. Don't be afraid to Google, "How to write a good cover letter for X position." Seriously, it helps! There is so much information out there from various perspectives—applicants, hiring managers, etc. Most importantly be yourself and let your personality come through. And don't forget to spell check!

Mariam Nikola '17 MS MIS, Consultant at Point B

Highlight Your Soft Skills

When writing a professional cover letter, there are a couple things you can do to set yourself apart from the pack. First, make sure you tailor your letter to the specific position you are applying for. This should not be a general, "one size fits all" letter—be sure to discuss specific details surrounding the role or the company itself. Secondly, this is an opportunity for you to show a little bit of your personality. Obviously, you want to remain professional, but this is a great time to highlight some of your soft skills that might not be fully conveyed through your resume.

Brian Ellis ’17 BSBA (Management), Staffing Manager at Randstad Office and Administrative Professionals

Fill in the “Why” Gaps

As a talent advisor, I review a lot of applicants and agree that a cover letter can be a great way to stand apart, if it is done correctly. A great cover letter for me covers the ‘why’ that I cannot understand from just a resume alone. It should clearly state why you are interested in the role, what your goals are for utilizing your graduate degree (if recently graduated) and explain any career pivots reflected on your resume. If you answer those questions in a direct, concise manner it will add value to your application.

Monica Larson , ’11 BSBA (Marketing) ‘20 MBA, Talent Advisor

Tell Your Story

A cover letter is your opportunity to tell your story—tying your experience and personal interests into why you want a position and why you are the best candidate for it. Paint the picture of your journey and what about the position excites you personally and professionally. Similar to your resume, keep it short and sweet. No need to repeat what’s already on your resume. Recruiters and hiring managers don’t have time to comb through a novel, so you need to engage them with as few words as possible while also grabbing their attention.

Kelly Castoro, ’06 BA (Spanish, Portuguese), Project Manager at Squarespace

Tailor Each Cover Letter to the Position You Are Applying

Be sure to research the role and customize your cover letter for each position, relating your experience to the particular role you are applying for. Personalization is key—research who you are sending the cover letter to and address the letter to them directly. End your letter with a call to action, stating you will follow up by phone or email if you haven’t heard from anyone. Follow ups are very important!

Jessica Rosenzweig, ’15 BSBA (Business Management), Account Manager at PeopleWare Staffing

Communicate Bankability and Personality

Your cover letter answers two crucial questions; are you bankable and are you someone the company will enjoy working with? Communicate bankability with your knowledge of the company, industry and why your skills, capabilities and interests are a great fit. Share your passion for their mission, culture, brand—whatever excites you about becoming a member of their team.

When conveyed through a concise, well-formulated, well-worded cover letter, you demonstrate the ability to write an effective business case—communicating that you are a ready professional and worthy teammate who will hit the ground running.

Theresa L Garcia, ’83 BSBA (Human Resources), Senior Change Management and Organization Capability Consultant at Boeing

Keep it Concise but Compelling

A cover letter is your chance to speak directly to the hiring team and tell them why you are not only the best match for the position for which you are applying but also give them additional insight into yourself as an individual that is less visible from your experience.

A great cover letter should be attention grabbing and touch upon the qualities that make you stand out from others in the applicant pool, highlight both your recent and most distinguished accomplishments and drive home why you are the right person for the job. Professionalism is always important, but don’t be hesitant to put your voice into the letter to let your personality shine through. Research the company, understand where they currently are, where they are going and show why you are the right person to get them from point A to point B. Recruiters spend a lot of time reviewing applicants and making yourself stand apart from the crowd is key. Keep it concise but compelling!

Matt Reineberg, ’14 BSBA (Marketing), Senior Talent Acquisition Sourcer at Cox Enterprises

Highlight the “Why”

Why are you applying to this company? Why do you want this position? Your cover letter should aim to answer the why behind applying for the job. Conveying an interest and excitement for working specifically for this job at this company, rather than a desire to get any job anywhere that will give you money, can go a long way. Show the company that they should hire you and your passion over someone that might have the skills needed for the job, but doesn’t care about the work as much as you do.

Ryan Nouis, Trupath

Ready to Learn More?

What to Know About Donald Trump’s New $60 Bible

“all americans need a bible in their home, and i have many. it’s my favorite book.”.

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A simple collage of Donald Trump holding a bible in front of white dollar signs.

Mother Jones illustration; Shealah Craighead/White House/ZUMA

One month after releasing a line of gilded high-tops for $399, Donald Trump revealed on Tuesday a new item: the Bible. “All Americans need a Bible in their home, and I have many,” the former president explained in a video promoting the country singer Lee Greenwood’s version of a King James translation, the “God Bless the USA Bible.”

“It’s my favorite book,” Trump added.

Throughout the rest of the clip, as if daring us into a collective disgust, Trump swerved through random opportunities to rail against bureaucrats and a country under threat—all while hawking a holy text.

But his latest sales pitch also prompted some legitimate questions. Such as: What the hell is going on? And: Excuse me? Here, we try to answer some of the queries.

So, that first question—what the hell—but more formally: What exactly is Trump promoting and how much will it cost me to shell out for this?

Trump is encouraging his supporters to buy a Bible endorsed by himself and Lee Greenwood. It costs $59.99, without taxes or shipping included. That seems to sit on the more expensive end of Bibles on sale at Barnes & Noble . But those books presumably don’t include copies of the Constitution, the Bill of Rights, and the handwritten lyrics to the chorus of Greenwood’s “God Bless the USA.”

The “God Bless the USA Bible” does include these items .

Trump is in a serious cash crunch . So is he going to make money with this Bible?

According to the book’s official site , the God Bless the USA Bible has nothing to do with Trump’s campaign. It is “not owned, managed, or controlled by Donald J. Trump, The Trump Organization, CIC Ventures LLC, or any of their respective principals or affiliates.” Instead, Trump’s “name, likeness, and image” are being used “under paid license from CIC Ventures LLC.”

Wait, what is CIC Ventures LLC, though?

Okay, so CIC Ventures LLC is, according to the Washington Post , basically a pipeline to Trump:

In [Trump’s] financial disclosure released last year, he’s identified as the [CIC Ventures LLC’s] “manager, president, secretary and treasurer” and the Donald J. Trump Revocable Trust is identified as a 100 percent owner of the business. The same entity also receives royalties from his book “A MAGA Journey” and speaking engagements.

In case it’s not already obvious: if you look at the company’s documents, you’ll find the principal address for CIC Ventures LLC is 3505 Summit Boulevard, West Palm Beach, Florida. That is a Trump golf course . Moreover, in a 2022 disclosure, Nick Luna is listed as a manager. Luna was Trump’s personal assistant and body man.

So, I’m sorry, but let me ask again: Is Trump making money off this?

The New York Times reports that “according to a person familiar” (classic) Trump will receive royalties from sales.

You could have just said that.

I wanted to tell you about the other stuff I found. Any other questions?

Yes. Who is Lee Greenwood?

The country singer who wrote “God Bless the USA.” Greenwood is a fierce MAGA guy who otherwise made news after pulling out of an NRA concert in response to the Uvalde, Texas, mass shooting.

Does Greenwood have a Christmas album with an oddly sexual cover?

Yes. Look at this .

Perfect sweater. Anyway, I feel like I’m experiencing deja vu. Hasn’t Trump made headlines before with a Bible?

You’re probably recalling that despicable photo-op when Trump held up a Bible in front of St. John’s Church, which had been a location of racial justice protests in the days prior. There was a complicated saga, afterward, about whether or not Trump deployed the police to clear protesters to get to the church. An Inspector General’s report ultimately concluded that he did not.

Man, it’s pretty rough remembering all the awful shit we went through with him as president.

Yep. If you ever want to wallow in political depression, check out this quick compilation .

But wait. Wasn’t there another time Trump and the Bible made waves for something far more stupid?

Christian nationalists adore Trump, so there have probably been many times that Trump has referenced the Bible. But you might also be thinking of this incredible clip of Trump attempting to name his favorite verse .

Has a presidential candidate ever partnered on a holy text sale with a country musician?

Not to my knowledge. But this is from a dude who just last week seemed to compare his current legal jeopardy with the persecution of Jesus Christ. Happy Easter!

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IMAGES

Professional Sales Cover Letter Examples for 2021
Sales Cover Letter Template [Free Samples]
40 Cover Letters for Sales and Marketing
Sales Cover Letter: Sample & Complete Guide [20+ Examples]
Sales Cover Letter: Examples & Ready-To-Use Templates
Sales Manager Cover Letter Sample

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Sales Cover Letter Example and Template for 2024
Using numerical data in your cover letter can show a hiring manager evidence of your skills. When you describe your previous sales experience, include data that shows your success in the role. This data can emphasize the value you might bring to the organization. 2. Relate your skills to the position and company values.
Best Salesperson Cover Letter Examples
City, State, Zip Code. Cell: 000-000-0000. [email protected]. Dear Ms. Harris, I would love to fill the open salesperson position at American Furniture Factory that I read about in today's classifieds. I have seven years of sales experience under my belt working in car sales and would like to bring my skills to the furniture industry.
Sales Representative Cover Letter Example and Template for 2024
2. Introduce yourself. In the first paragraph of your cover letter, introduce yourself and state the sales position for which you're applying. Express enthusiasm to show employers your interest in the role. For example, you may write that you're excited to apply for the company's open sales representative position.
15 Salesperson Cover Letters That Will Get Hired (NOW)
Salesperson Sample 1. Dear recruiter: I am a recent business graduate and I am interested in pursuing a career in sales. I would like to apply for the position of Salesperson that is currently available at your company. I have excellent communication skills, both verbal and written, and can also multi-task effectively.
Persuasive Sales Cover Letter Examples & Templates
Here's a sales cover letter example from an account executive applicant: Awarded Top Sales Consultant in the territory for two straight quarters and numerous other recognition for helping drive the business, with over $70,000 worth of merchandise sold in the top-performing quarter at Best Buy.
Salesperson Cover Letter Examples & Samples for 2024
Free Salesperson cover letter example. Dear Ms. Olive: Upon learning of your need for a new Salesperson, I felt compelled to send along my resume for your consideration. As a motivated sales associate with experience in retail sales, merchandising efforts, and customer service, I am certain that I would be an immediate and valuable asset to ...
Sales Cover Letter Tips, Templates, & Examples to Land Your Ideal Role
The standard cover letter opening line is something along the lines of: "I'm interested in becoming a sales representative on your SMB team " or " I'm excited for the opportunity to apply for the SMB sales representative role. While these sentences might not kill your chances of getting the job, they generally don't help.
Sales Cover Letter Examples, Templates and Writing Tips
Let's check out two salesperson cover letter examples to start things off: 1. Sales Cover Letter Examples. Let's have a look at Melvin. Melvin's the oldest of the Rios siblings, 5-foot-9, and an expectant father. But—the lead-in to capture the director of sales' attention needs more.
Sales Cover Letter Example & Tips
Sales cover letter template. Finally, here's a sales cover letter template that you can easily copy and paste into Microsoft Word or Google Docs: Today's Date. Hiring Manager's Name. 123 Company Address. Company's City, State, Zip Code. (xxx) xxx-xxxx. [email protected].
Sales Cover Letter Examples and Templates for 2024
Your sales cover letter should usually have five sections, in this order: 1. Heading. At the top of the page, include: Your name and contact information. The date. The recipient's name, title, company, and contact information (when available) (Note: Feel free to omit this section if you send your letter by email and your contact details are ...
Sales Cover Letter Examples & Expert Tips · Resume.io
Use this Sales cover letter example to finish your application and get hired fast - no frustration, no guesswork. This cover letter example is specifically designed for Sales positions in 2024. Take advantage of our sample sentences + expert guides to download the perfect cover letter in just minutes. 4.2.
15 Sales Cover Letter Examples for Different Roles
I look forward to the opportunity to discuss how I can contribute to your sales success. Sincerely, [Your Name] 2. Sales cover letter example for referral mention. Dear [Hiring Manager's Name] I was excited to hear about the Sales Associate opening at [Company Name] from [Referral's Name].
Sales Cover Letter Example for 2024 (w/ Templates!)
Top ↑ Sales Cover Letter Example 5 Steps for the Perfect Sales Cover Letter #1. Put Contact Information in the Header #2. Address the Hiring Manager #3. Write an Eye-Catching Opening Statement #4. Use the Cover Letter Body for the Details #5. Wrap It Up and Sign It 3 Essential Business Cover Letter Tips #1.
Sales Cover Letter: Example & Tips for Sales Positions
List Your Personal Details. At the very top of your sales position cover letter, aligned to the left, is where you'll add your contact deets. Include your name, email address, and phone number, and a LinkedIn profile URL. Optionally, you could choose to add your mailing address, job title, or branding statement.
5 Sales Representative Cover Letter Examples for 2024
5 Sales Representative Cover. Letter Examples for 2024. Stephen Greet February 23, 2024. When customers are trying to make a decision, you help move the needle to get them to choose your company over the competitor. You manage customer relations, lead outreach, and conversion optimization strategies to ensure company sales goals become a reality.
Sales Representative Cover Letter Examples & Samples for 2024
Sales Representatives work for a variety of companies and are in charge for promoting and selling products and services. Common work activities listed on a Sales Representative resume are scheduling appointments, identifying customer needs, negotiating contracts, cultivating the relationship with existing customers, placing orders, analyzing sales trends, and making sure sales targets are met.
7 Sales Cover Letter Examples & Writing Guide for 2024
7 Sales Cover Letter. Examples & Writing Guide for 2024. Stephen Greet February 23, 2024. Sales are the lifeblood of business. Whether selling products or services, you take care of customers as they invest in your company. Sales mean selling well, and that makes all the difference in keeping clients happy and hungry for what you've got.
Sales Representative Cover Letter Samples
Create a Great Heading Area on your Sales Representative Cover Letter. Add your name, professional title, and address at the top left corner. Next, include the date you are writing and sending the sales rep cover letter. Finally, add the sales supervisor's or hiring manager's name, their title, and the organization's address.
Sales Person Cover Letter Example (Free Guide)
A Sales Person cover letter is an essential part of any job application and serves as a chance to show potential employers why you are the best candidate for the position. It provides employers with a summary of your qualifications and experience, allowing them to quickly assess how you could be an asset to their team. ...
15 Sales Representative Cover Letters That Will Get Hired (NOW)
Sales Representative Sample 5. Dear Manager, I am writing to inquire about your Sales Representative position at ABC Company. I am a hard working and dedicated individual and would like to be considered for this position. My experience includes: • Achieving an average of $1,000 in monthly revenue on my own.
Professional Sales Cover Letter Examples for 2024
Outside Sales Representative Cover Letter. Part Time Associate Cover Letter. Parts Manager Cover Letter. Regional Manager Cover Letter. Retail District Manager Cover Letter. Account Executive Cover Letter. Administrator Cover Letter. Sales Marketing Coordinator Cover Letter. Consultant Cover Letter.
7 Entry Level Sales Rep Cover Letter Examples
Build Your Resume. Entry Level Sales Reps excel at making persuasive pitches, building relationships, and closing deals, all while navigating the dynamic world of sales. Similarly, your cover letter is your initial pitch to potential employers, where you build a connection by showcasing your skills, passion, and potential.
Sales Cover Letter Examples (With How-to Step Guide)
Here's an example of a mid-level sales cover letter: Jay Johnson, Bachelor of Business Administration (03) 5550 9745 | jayj.email.com| Melbourne, VIC 3000 5 May 2023 ThompH Ltd. Dear Hiring Manager, I am excited to apply for the sales position at ThompH Ltd. My close friend and colleague at Clearwater Co, Janice Simpleton, now works at ThompH ...
How To Write a Cover Letter With Examples
Tell Your Story. A cover letter is your opportunity to tell your story—tying your experience and personal interests into why you want a position and why you are the best candidate for it. Paint the picture of your journey and what about the position excites you personally and professionally. Similar to your resume, keep it short and sweet.
What to Know About Donald Trump's New $60 Bible
Fight disinformation: Sign up for the free Mother Jones Daily newsletter and follow the news that matters. One month after releasing a line of gilded high-tops for $399, Donald Trump revealed on ...

Sales Cover Letter Tips, Templates, & Examples to Land Your Ideal Role

Sales Cover Letter Tips

Use a professional font.

Avoid flowery language without sacrificing flow.

Highlight relevant skills.

Reference quantifiable achievements.

How to Write a Sales Cover Letter

First Body Paragraph

Second Body Paragraph

Third Body Paragraph

Sales Cover Letter Template

Sales Cover Letter Example

Why It Works

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Sales Cover Letter Examples, Templates and Writing Tips

1. Sales Cover Letter Examples

Example #1: Mid-Level Sales Candidate

Example #2: Entry-Level Candidate (No Experience)

2. How to Write a Cover Letter for Sales Jobs Step by Step (Template)

1. Follow Formal Formatting Rules on a Sales Cover Letter

2. Create a Professional Cover Letter Header with Contact Information

Saleswoman / Salesman Cover Letter Example Template

3. Introduce Yourself and Describe the Sales Job to Which You’re Applying

Sales Cover Letter Sample: Intro Statement

4. Talk Up Relevant Sales Skills & Marketing Abilities

Example Cover Letter for Sales Associate: Middle Paragraph

5. Explain Why You’d Like to Sell on Their Behalf

Sample Cover Letter Sales Jobs Motivation Statement

6. Finish Using a Powerful CTA as a Value Proposition

Sample Cover Letter for Sales Jobs: Call to Action & Formal Closing

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Table of Contents

How to write a sales cover letter

5 Detailed sales cover letter examples for inspiration

1. Sales cover letter example for entry-level sales position

1. Sales cover letter example for cold prospecting

10 Most Sought-After Customer Service Skills for Your Resume

Quick Links

Meet Empuls

Sales Cover Letter Example for 2024 (w/ Templates!)

Sales Cover Letter Example

5 Steps for the Perfect Sales Cover Letter

#1. Put Contact Information in the Header

#2. Address the Hiring Manager

#3. Write an Eye-Catching Opening Statement

#4. Use the Cover Letter Body for the Details

#5. Wrap It Up and Sign It

3 Essential Business Cover Letter Tips

#1. Match Your Resume

Or Use A Cover Letter Template Instead

#2. Mention Qualifications

#3. Add Any Relevant Links

Key Takeaways

7 Sales Cover Letter Examples & Writing Guide for 2024

Sales Manager Cover Letter Example

Why this cover letter works

Sales Assistant Cover Letter Example

Pharmaceutical Sales Cover Letter Example

Digital Sales Representative Cover Letter Example

Sales Consultant Cover Letter Example

Medical Sales Cover Letter Example

Car Sales Cover Letter Example

Sales Resume

Outsell Your Competition with Your Sales Cover Letter

Step 1: Know the company and role