Cart

  • SUGGESTED TOPICS
  • The Magazine
  • Newsletters
  • Managing Yourself
  • Managing Teams
  • Work-life Balance
  • The Big Idea
  • Data & Visuals
  • Reading Lists
  • Case Selections
  • HBR Learning
  • Topic Feeds
  • Account Settings
  • Email Preferences

What It Takes to Give a Great Presentation

  • Carmine Gallo

strategies for effective presentation skills

Five tips to set yourself apart.

Never underestimate the power of great communication. It can help you land the job of your dreams, attract investors to back your idea, or elevate your stature within your organization. But while there are plenty of good speakers in the world, you can set yourself apart out by being the person who can deliver something great over and over. Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired together are more memorable); don’t underestimate the power of your voice (raise and lower it for emphasis); give your audience something extra (unexpected moments will grab their attention); rehearse (the best speakers are the best because they practice — a lot).

I was sitting across the table from a Silicon Valley CEO who had pioneered a technology that touches many of our lives — the flash memory that stores data on smartphones, digital cameras, and computers. He was a frequent guest on CNBC and had been delivering business presentations for at least 20 years before we met. And yet, the CEO wanted to sharpen his public speaking skills.

strategies for effective presentation skills

  • Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman  (St. Martin’s Press).

Partner Center

Learn more

How it works

Transform your enterprise with the scalable mindsets, skills, & behavior change that drive performance.

Explore how BetterUp connects to your core business systems.

We pair AI with the latest in human-centered coaching to drive powerful, lasting learning and behavior change.

Build leaders that accelerate team performance and engagement.

Unlock performance potential at scale with AI-powered curated growth journeys.

Build resilience, well-being and agility to drive performance across your entire enterprise.

Transform your business, starting with your sales leaders.

Unlock business impact from the top with executive coaching.

Foster a culture of inclusion and belonging.

Accelerate the performance and potential of your agencies and employees.

See how innovative organizations use BetterUp to build a thriving workforce.

Discover how BetterUp measurably impacts key business outcomes for organizations like yours.

A demo is the first step to transforming your business. Meet with us to develop a plan for attaining your goals.

Request a demo

  • For Individuals

Best practices, research, and tools to fuel individual and business growth.

View on-demand BetterUp events and learn about upcoming live discussions.

The latest insights and ideas for building a high-performing workplace.

  • BetterUp Briefing

The online magazine that helps you understand tomorrow's workforce trends, today.

Innovative research featured in peer-reviewed journals, press, and more.

Founded in 2022 to deepen the understanding of the intersection of well-being, purpose, and performance

We're on a mission to help everyone live with clarity, purpose, and passion.

Join us and create impactful change.

Read the buzz about BetterUp.

Meet the leadership that's passionate about empowering your workforce.

Find your Coach

For Business

6 presentation skills and how to improve them

smiling-woman-introducing-her-presentation-to-her-team-at-work-presentation-skills

Understand Yourself Better:

Big 5 Personality Test

Find my Coach

Jump to section

What are presentation skills?

The importance of presentation skills, 6 presentation skills examples, how to improve presentation skills.

Tips for dealing with presentation anxiety

Learn how to captivate an audience with ease

Capturing an audience’s attention takes practice. 

Over time, great presenters learn how to organize their speeches and captivate an audience from start to finish. They spark curiosity, know how to read a room , and understand what their audience needs to walk away feeling like they learned something valuable.

Regardless of your profession, you most likely use presentation skills on a monthly or even weekly basis. Maybe you lead brainstorming sessions or host client calls. 

Developing effective presentation skills makes it easier to contribute ideas with confidence and show others you’re someone to trust. Although speaking in front of a crowd sometimes brings nerves and anxiety , it also sparks new opportunities.

Presentation skills are the qualities and abilities you need to communicate ideas effectively and deliver a compelling speech. They influence how you structure a presentation and how an audience receives it. Understanding body language , creating impactful visual aids, and projecting your voice all fall under this umbrella.

A great presentation depends on more than what you say. It’s about how you say it. Storytelling , stage presence, and voice projection all shape how well you express your ideas and connect with the audience. These skills do take practice, but they’re worth developing — especially if public speaking makes you nervous. 

(D2C) BetterUp Blog - elevate potential_half size_v2

Engaging a crowd isn’t easy. You may feel anxious to step in front of an audience and have all eyes and ears on you.

But feeling that anxiety doesn’t mean your ideas aren’t worth sharing. Whether you’re giving an inspiring speech or delivering a monthly recap at work, your audience is there to listen to you. Harness that nervous energy and turn it into progress.

Strong presentation skills make it easier to convey your thoughts to audiences of all sizes. They can help you tell a compelling story, convince people of a pitch , or teach a group something entirely new to them. And when it comes to the workplace, the strength of your presentation skills could play a part in getting a promotion or contributing to a new initiative.

To fully understand the impact these skills have on creating a successful presentation, it’s helpful to look at each one individually. Here are six valuable skills you can develop:

1. Active listening

Active listening is an excellent communication skill for any professional to hone. When you have strong active listening skills, you can listen to others effectively and observe their nonverbal cues . This helps you assess whether or not your audience members are engaged in and understand what you’re sharing. 

Great public speakers use active listening to assess the audience’s reactions and adjust their speech if they find it lacks impact. Signs like slouching, negative facial expressions, and roaming eye contact are all signs to watch out for when giving a presentation.

2. Body language

If you’re researching presentation skills, chances are you’ve already watched a few notable speeches like TED Talks or industry seminars. And one thing you probably noticed is that speakers can capture attention with their body language. 

A mixture of eye contact, hand gestures , and purposeful pacing makes a presentation more interesting and engaging. If you stand in one spot and don’t move your body, the audience might zone out.

two-women-talking-happily-on-radio-presentation-skills

3. Stage presence

A great stage presence looks different for everyone. A comedian might aim for more movement and excitement, and a conference speaker might focus their energy on the content of their speech. Although neither is better than the other, both understand their strengths and their audience’s needs. 

Developing a stage presence involves finding your own unique communication style . Lean into your strengths, whether that’s adding an injection of humor or asking questions to make it interactive . To give a great presentation, you might even incorporate relevant props or presentation slides.

4. Storytelling

According to Forbes, audiences typically pay attention for about 10 minutes before tuning out . But you can lengthen their attention span by offering a presentation that interests them for longer. Include a narrative they’ll want to listen to, and tell a story as you go along. 

Shaping your content to follow a clear narrative can spark your audience’s curiosity and entice them to pay careful attention. You can use anecdotes from your personal or professional life that take your audience along through relevant moments. If you’re pitching a product, you can start with a problem and lead your audience through the stages of how your product provides a solution.

5. Voice projection

Although this skill may be obvious, you need your audience to hear what you’re saying. This can be challenging if you’re naturally soft-spoken and struggle to project your voice.

Remember to straighten your posture and take deep breaths before speaking, which will help you speak louder and fill the room. If you’re talking into a microphone or participating in a virtual meeting, you can use your regular conversational voice, but you still want to sound confident and self-assured with a strong tone.

If you’re unsure whether everyone can hear you, you can always ask the audience at the beginning of your speech and wait for confirmation. That way, they won’t have to potentially interrupt you later.

Ensuring everyone can hear you also includes your speed and annunciation. It’s easy to speak quickly when nervous, but try to slow down and pronounce every word. Mumbling can make your presentation difficult to understand and pay attention to.

microphone-presentation-skills

6. Verbal communication 

Although verbal communication involves your projection and tone, it also covers the language and pacing you use to get your point across. This includes where you choose to place pauses in your speech or the tone you use to emphasize important ideas.

If you’re giving a presentation on collaboration in the workplace , you might start your speech by saying, “There’s something every workplace needs to succeed: teamwork.” By placing emphasis on the word “ teamwork ,” you give your audience a hint on what ideas will follow.

To further connect with your audience through diction, pay careful attention to who you’re speaking to. The way you talk to your colleagues might be different from how you speak to a group of superiors, even if you’re discussing the same subject. You might use more humor and a conversational tone for the former and more serious, formal diction for the latter.

Everyone has strengths and weaknesses when it comes to presenting. Maybe you’re confident in your use of body language, but your voice projection needs work. Maybe you’re a great storyteller in small group settings, but need to work on your stage presence in front of larger crowds. 

The first step to improving presentation skills is pinpointing your gaps and determining which qualities to build upon first. Here are four tips for enhancing your presentation skills:

1. Build self-confidence

Confident people know how to speak with authority and share their ideas. Although feeling good about your presentation skills is easier said than done, building confidence is key to helping your audience believe in what you’re saying. Try practicing positive self-talk and continuously researching your topic's ins and outs.

If you don’t feel confident on the inside, fake it until you make it. Stand up straight, project your voice, and try your best to appear engaged and excited. Chances are, the audience doesn’t know you’re unsure of your skills — and they don’t need to.

Another tip is to lean into your slideshow, if you’re using one. Create something colorful and interesting so the audience’s eyes fall there instead of on you. And when you feel proud of your slideshow, you’ll be more eager to share it with others, bringing more energy to your presentation.

2. Watch other presentations

Developing the soft skills necessary for a good presentation can be challenging without seeing them in action. Watch as many as possible to become more familiar with public speaking skills and what makes a great presentation. You could attend events with keynote speakers or view past speeches on similar topics online.

Take a close look at how those presenters use verbal communication and body language to engage their audiences. Grab a notebook and jot down what you enjoyed and your main takeaways. Try to recall the techniques they used to emphasize their main points, whether they used pauses effectively, had interesting visual aids, or told a fascinating story.

woman-looking-at-video-from-tablet-while-cooking-dinner-presentation-skills

3. Get in front of a crowd

You don’t need a large auditorium to practice public speaking. There are dozens of other ways to feel confident and develop good presentation skills.

If you’re a natural comedian, consider joining a small stand-up comedy club. If you’re an avid writer, participate in a public poetry reading. Even music and acting can help you feel more comfortable in front of a crowd.

If you’d rather keep it professional, you can still work on your presentation skills in the office. Challenge yourself to participate at least once in every team meeting, or plan and present a project to become more comfortable vocalizing your ideas. You could also speak to your manager about opportunities that flex your public speaking abilities.

4. Overcome fear

Many people experience feelings of fear before presenting in front of an audience, whether those feelings appear as a few butterflies or more severe anxiety. Try grounding yourself to shift your focus to the present moment. If you’re stuck dwelling on previous experiences that didn’t go well, use those mistakes as learning experiences and focus on what you can improve to do better in the future.

Tips for dealing with presentation anxiety 

It’s normal to feel nervous when sharing your ideas. In fact, according to a report from the Journal of Graduate Medical Education, public speaking anxiety is prevalent in 15–30% of the general population .

Even though having a fear of public speaking is common, it doesn’t make it easier. You might feel overwhelmed, become stiff, and forget what you were going to say. But although the moment might scare you, there are ways to overcome the fear and put mind over matter.

Use these tactics to reduce your stress when you have to make a presentation:

1. Practice breathing techniques

If you experience anxiety often, you’re probably familiar with breathing techniques for stress relief . Incorporating these exercises into your daily routine can help you stop worrying and regulate anxious feelings. 

Before a big presentation, take a moment alone to practice breathing techniques, ground yourself, and reduce tension. It’s also a good idea to take breaths throughout the presentation to speak slower and calm yourself down .

2. Get organized

The more organized you are, the more prepared you’ll feel. Carefully outline all of the critical information you want to use in your presentation, including your main talking points and visual aids, so you don’t forget anything. Use bullet points and visuals on each slide to remind you of what you want to talk about, and create handheld notes to help you stay on track.

3. Embrace moments of silence

It’s okay to lose your train of thought. It happens to even the most experienced public speakers once in a while. If your mind goes blank, don’t panic. Take a moment to breathe, gather your thoughts, and refer to your notes to see where you left off. You can drink some water or make a quick joke to ease the silence or regain your footing. And it’s okay to say, “Give me a moment while I find my notes.” Chances are, people understand the position you’re in.

men-giving-conference-sitting-on-a-chair-with-microphone-presentation-skills

4. Practice makes progress

Before presenting, rehearse in front of friends and family members you trust. This gives you the chance to work out any weak spots in your speech and become comfortable communicating out loud. If you want to go the extra mile, ask your makeshift audience to ask a surprise question. This tests your on-the-spot thinking and will prove that you can keep cool when things come up.

Whether you’re new to public speaking or are a seasoned presenter, you’re bound to make a few slip-ups. It happens to everyone. The most important thing is that you try your best, brush things off, and work on improving your skills to do better in your next presentation.

Although your job may require a different level of public speaking than your favorite TED Talk , developing presentation skills is handy in any profession. You can use presentation skills in a wide range of tasks in the workplace, whether you’re sharing your ideas with colleagues, expressing concerns to higher-ups, or pitching strategies to potential clients.

Remember to use active listening to read the room and engage your audience with an interesting narrative. Don’t forget to step outside your comfort zone once in a while and put your skills to practice in front of a crowd. After facing your fears, you’ll feel confident enough to put presentation skills on your resume.

If you’re trying to build your skills and become a better employee overall, try a communications coach with BetterUp. 

(D2C) BetterUp Blog - ready to get coach_full size_v2

Elizabeth Perry

Content Marketing Manager, ACC

The importance of good speech: 5 tips to be more articulate

Why it's good to have a bff at work and how to find one, what is corporate learning (it’s not what you think it is), and why is it important, wondering how to change careers 12 steps to switch it up, the 11 tips that will improve your public speaking skills, how to get permission for taking a sabbatical from work, what’s my earning potential determining the right salary, what is lateral thinking 7 techniques to encourage creative ideas, how to write a speech that your audience remembers, stay connected with betterup, get our newsletter, event invites, plus product insights and research..

3100 E 5th Street, Suite 350 Austin, TX 78702

  • Platform Overview
  • Integrations
  • Powered by AI
  • BetterUp Lead
  • BetterUp Manage™
  • BetterUp Care™
  • Sales Performance
  • Diversity & Inclusion
  • Case Studies
  • Why BetterUp?
  • Career Coaching
  • Communication Coaching
  • Life Coaching
  • News and Press
  • Leadership Team
  • Become a BetterUp Coach
  • BetterUp Labs
  • Center for Purpose & Performance
  • What is coaching?
  • Leadership Training
  • Business Coaching
  • Contact Support
  • Contact Sales
  • Privacy Policy
  • Acceptable Use Policy
  • Trust & Security
  • Cookie Preferences

21 Ways To Improve Your Presentation Skills

Bailey Maybray

Published: April 07, 2023

You know the feeling of sitting through a boring presentation. A text distracts you. A noise outside pulls your gaze. Your dog begs for attention. By the time the presentation ends, you question why you needed to sit and listen in the first place.

Presentation Skills: A woman speaks before a crowd.

Effective presentation skills can stop you from boring an audience to oblivion. Delivering strong presentations can help you stand out as a leader, showcase your expertise, and build confidence.

Table of contents:

  • Presentation skills definition
  • Importance of presentation skills
  • How to improve presentation skills
  • Effective presentation skills
  • Presentation skills for executives

→ Free Download: 10 PowerPoint Presentation Templates [Access Now]

Presentation Skills Definition

Presentation skills include anything you need to create and deliver clear, effective presentations to an audience. This includes creating a compelling set of slides , ensuring the information flows, and keeping your audience engaged.

Speakers with strong presentation skills can perform the following tasks:

  • Bring together different sources of information to form a compelling narrative
  • Hook audiences with a strong beginning and end
  • Ensure audiences engage with their content through questions or surveys
  • Understand what their audience wants and needs from their presentation

Importance of Presentation Skills

At some point in your career, you will present something. You might pitch a startup to a group of investors or show your research findings to your manager at work. Those in leading or executive roles often deliver presentations on a weekly or monthly basis.

Improving your presentation skills betters different aspects of your working life, including the following:

Communication: Improving your presentation skills can make you a better communicator with your co-workers and friends.

Confidence: 75% of people fear public speaking. By working on your presentation skills, you can gain confidence when speaking in front of a crowd.

Creativity: You learn to understand how to use imagery and examples to engage an audience.

Management: Presentations involve pulling together information to form a succinct summary, helping you build project and time management skills.

How To Improve Presentation Skills

1. create an outline.

Before designing slides and writing a script, outline your presentation. Start with your introduction, segue into key points you want to make, and finish with a conclusion.

2. Practice, Practice, Practice

Almost 8 in 10 professionals practice their presentations for at least an hour. So, practice your presentation in the mirror or to a close friend.

3. Start With a Hook

When presenting, grab your audience with a hook. Consider starting with a surprising statistic or a thoughtful question before diving into the core information.

4. Stay Focused on Your Topic

You might want to cover everything under the sun, but information overload can overwhelm your audience. Instead, stay focused on what you want to cover. Aim for key points and avoid including unnecessary details.

5. Remember To Introduce Yourself

At the beginning of the presentation, introduce yourself. Kill any tension in the room by mentioning your name, your role, and any other helpful details. You could even mention a fun fact about yourself, putting the audience at ease.

6. Work on Your Body Language

55% of people look to nonverbal communication when judging a presentation. Straighten your back, minimize unnecessary gestures, and keep your voice confident and calm. Remember to work on these aspects when practicing.

7. Memorize Structure, Not Words

You might feel better knowing exactly what you want to say. But skip the script and stick to memorizing the key points of your presentation. For example, consider picking three to four phrases or insights you want to mention for each part of your presentation rather than line-by-line memorization.

8. Learn Your Audience

Before crafting a killer outline and slide deck, research your audience. Find out what they likely already know, such as industry jargon, and where they might need additional information. Remember: You're presenting for them, not you.

9. Reframe Your Anxiety as Excitement

A study conducted by Harvard Business School demonstrates that reframing your anxiety as excitement can improve performance. For example, by saying simple phrases out loud, such as “I’m excited,” you then adopt an opportunity-oriented mentality.

10. Get Comfortable With the Setting

If you plan to present in person, explore the room. Find where you’re going to stand and deliver your presentation. Practice looking into the seats. By decreasing the number of unknowns, you can clear your head and focus on the job.

11. Get Familiar With Technology

Presenting online has unique challenges, such as microphone problems and background noise. Before a Zoom presentation, ensure your microphone works, clean up your background, test your slides, and consider any background noise.

12. Think Positively

Optimistic workers enjoy faster promotions and happier lives. By reminding yourself of the positives — for example, your manager found your last presentation impressive — you can shake off nerves and find joy in the process.

13. Tell a Story

To engage your audience, weave storytelling into your presentation — more than 5 in 10 people believe stories hold their focus during a presentation. Consider ways to connect different parts of your slides into a compelling narrative.

14. Prepare for Questions

At the end of your presentation, your audience will likely have questions. Brainstorm different questions and potential answers so you’re prepared.

15. Maintain Eye Contact

Eye contact signals honesty. When possible, maintain eye contact with your audience. For in-person presentations, pay attention to each audience member. For online ones, stare at your camera lens as you deliver.

16. Condense Your Presentation

After you finish the first draft of your outline, think about ways to condense it. Short and sweet often keeps people interested instead of checking their phones.

17. Use Videos

Keep your audience’s attention by incorporating video clips when relevant. For example, videos can help demonstrate examples or explain difficult concepts.

18. Engage With Your Audience

Almost 8 in 10 professionals view presentations as boring. Turn the tide by engaging with your audience. Encourage audience participation by asking questions or conducting a live survey.

19. Present Slowly and Pause Frequently

When you get nervous, you talk faster. To combat this, remember to slow yourself down when practicing. Place deep pauses throughout your presentation, especially when transitioning between slides, as it gives you time to breathe and your audience time to absorb.

20. Start and End With a Summary

A summary at the start of a presentation can pique your audience’s interest. One at the end brings everything together, highlighting key points your audience should take with them.

21. Ask for Feedback

You will never deliver the perfect presentation, so ask for feedback. Talk to your managers about where you could improve. Consider surveying your audience for an unbiased look into your presentation skills.

Effective Presentation Skills

Effective presentation skills include communicating clearly, presenting with structure, and engaging with the audience.

As an example, say a content manager is presenting a quarterly review to their team. They start off with a summary. Their introduction mentions an unprecedented 233% growth in organic traffic — numbers their team has not seen in years. Immediately, the presenter grabs their team’s attention. Now, everyone wants to know how they achieved that in one quarter.

Alternatively, think of an entrepreneur delivering their pitch to a group of investors. They start with a question: How many of you struggle to stay awake at work? They then segue into an exciting product designed to improve the sleep quality of working professionals. Their presentation includes videos demonstrating the science behind sleep and surprising statistics about the demand for their product.

Both examples demonstrate effective presentation skills. They incorporate strong attention grabbers, summaries, and attempts to engage the audience.

Think back to strong presentations you viewed as an audience member. Ask yourself: What made them so memorable, and how can I incorporate those elements into my presentations?

Presentation Skills for Executives

Presentations take up a significant portion of an executive’s workload. Executives regularly showcase key company initiatives, team changes, quarterly and annual reviews, and more. Improving your presentation skills as a leader can help with different parts of your job, such as:

Trust: Delivering great, effective presentations can build trust between you and your team.

Confidence: Most people dread presentations — so a strong presenter projects the confidence needed by a leader.

Emotional intelligence: A great presentation taps into the audience’s perspectives, helping executives improve their emotional intelligence .

Expertise: Presentations help executives display their subject-matter expertise, making employees safe in their hands.

Delegation: At times, executives might need to pull information from different sources for a presentation — improving their ability to delegate as managers.

Subscribe to The Hustle Newsletter

What did you think of this article?

Give Feedback

Love

Follow us on social media

Get the 5-minute news brief keeping 2.5M+ innovators in the loop. Always free. 100% fresh. No bullsh*t.

Marketing software that helps you drive revenue, save time and resources, and measure and optimize your investments — all on one easy-to-use platform

Home Blog Education Presentation Skills 101: A Guide to Presentation Success

Presentation Skills 101: A Guide to Presentation Success

Getting the perfect presentation design is just a step toward a successful presentation. For the experienced user, building presentation skills is the answer to elevating the power of your message and showing expertise on any subject. Still, one can ask: is it the same set of skills, or are they dependable on the type of presentation?

In this article, we will introduce the different types of presentations accompanied by the skillset required to master them. The purpose, as always, is to retain the audience’s interest for a long-lasting and convincing message.

cover for presentation skills guide

Table of Contents

The Importance of Presentation Skills

Persuasive presentations, instructional presentations, informative presentations, inspirational presentations, basic presentation skills, what are the main difficulties when giving a presentation, recommendations to improve your presentation skills, closing statement.

Effective communication is the answer to reaching business and academic goals. The scenarios in which we can be required to deliver a presentation are as diverse as one can imagine. Still, some core concepts apply to all presentations.

 We define presentation skills as a compendium of soft skills that directly affect your presentation performance and contribute to creating a great presentation. These are not qualities acquired by birth but skills you ought to train and master to delve into professional environments.

You may ask: is it really that evident when a presenter is not prepared? Here are some common signs people can experience during presentations:

  • Evasive body language: Not making eye contact with the audience, arms closed tightly to the body, hands in pockets all the time.
  • Lack of interest in the presenter’s voice: dull tone, not putting an effort to articulate the topics.
  • Doubting when asked to answer a question
  • Irksome mood

The list can go on about common presenter mistakes , and most certainly, it will affect the performance of any presented data if the lack of interest by the presenter is blatantly obvious.  Another element to consider is anxiety, and according to research by the National Institute of Mental Health, 73% of the population in the USA is affected by glossophobia , which is the fear of public speaking, judgment, or negative evaluation by other people.

Therefore, presentation skills training is essential for any business professional who wants to achieve effective communication . It will remove the anxiety from presentation performance and help users effectively deliver their message and connect with the audience.

Archetypes of presentations

Persuasive presentations aim to convince the audience – often in short periods – to acquire a product or service, adhere to a cause, or invest in a company. For business entrepreneurs or politicians, persuasive presentations are their tool for the trade.

Unless you aim to be perceived as an imposter, a proper persuasive presentation has the elements of facts, empathy, and logic, balanced under a well-crafted narrative. The central pillar of these presentations is to identify the single factor that gathered your audience: it could be a market need, a social cause, or a revolutionary concept for today’s society. It has to be something with enough power to gather critiques – both good and bad.

That single factor has to be backed up by facts. Research that builds your hypothesis on how to solve that problem. A deep understanding of the target audience’s needs , concerns, and social position regarding the solution your means can offer. When those elements are in place, building a pitch becomes an easy task. 

Graphics can help you introduce information in a compelling format, lowering the need for lengthy presentations. Good presentation skills for persuasive presentations go by the hand of filtering relevant data and creating the visual cues that resonate with what your audience demands.

One powerful example of a persuasive presentation is the technique known as the elevator pitch . You must introduce your idea or product convincingly to the audience in a timeframe between 30 seconds and less than 2 minutes. You have to expose:

  • What do you do 
  • What’s the problem to solve
  • Why is your solution different from others 
  • Why should the audience care about your expertise

presentation skills an elevator pitch slide

For that very purpose, using engaging graphics with contrasting colors elevates the potential power of your message. It speaks professionalism, care for details, and out-of-the-box thinking. Knowing how to end a presentation is also critical, as your CTAs should be placed with care.

Therefore, let’s resume the requirements of persuasive presentations in terms of good presentation skills:

  • Identifying problems and needs
  • Elaborating “the hook” (the element that grabs the audience’s attention)
  • Knowing how to “tie” your audience (introducing a piece of information related to the hook that causes an emotional impact)
  • Broad knowledge of body language and hand gestures to quickly convey your message
  • Being prepared to argue a defense of your point of view
  • Handling rejection
  • Having a proactive attitude to convert opportunities into new projects
  • Using humor, surprise, or personal anecdotes as elements to sympathize with the audience
  • Having confidence
  • Be able to summarize facts and information in visually appealing ways

skills required for persuasive presentations

You can learn more about persuasive presentation techniques by clicking here .

In the case of instructional presentations, we ought to differentiate two distinctive types:

  • Lecture Presentations : Presentations being held at universities or any other educative institution. Those presentations cover, topic by topic, and the contents of a syllabus and are created by the team of teachers in charge of the course.
  • Training Presentations : These presentations take place during in-company training sessions and usually comprise a good amount of content that is resumed into easy-to-take solutions. They are aimed to coach employees over certain topics relevant to their work performance. The 70-20-10 Model is frequently used to address these training situations.

Lecture presentations appeal to the gradual introduction of complex concepts, following a structure set in the course’s syllabus. These presentations often have a similar aesthetic as a group of professors or researchers created to share their knowledge about a topic. Personal experience does tell that course presentations often rely on factual data, adequately documented, and on the theoretical side.

An example of a presentation that lies under this concept is a Syllabus Presentation, used by the teaching team to introduce the subject to new students, evaluation methods, concepts to be learned, and expectations to pass the course.

using a course syllabus presentation to boost your instructional presentation skills

On the other hand, training presentations are slide decks designed to meet an organization’s specific needs in the formal education of their personnel. Commonly known as “continuous education,” plenty of companies invest resources in coaching their employees to achieve higher performance results. These presentations have the trademark of being concise since their idea is to introduce the concepts that shall be applied in practice sessions. 

Ideally, the training presentations are introduced with little text and easy-to-recognize visual cues. Since the idea is to summarize as much as possible, these are visually appealing for the audience. They must be dynamic enough to allow the presenter to convey the message.

presentation skills example of a training presentation

Those key takeaways remind employees when they revisit their learning resources and allow them to ruminate on questions that fellow workers raise. 

To sum up this point, building presentation skills for instructional presentations requires:

  • Ability to put complex concepts into simpler words
  • Patience and a constant learning mindset
  • Voice training to deliver lengthy speeches without being too dense
  • Ability to summarize points and note the key takeaways
  • Empathizing with the audience to understand their challenges in the learning process

skill requirements for instructional presentations

The informative presentations take place in business situations, such as when to present project reports from different departments to the management. Another potential usage of these presentations is in SCRUM or other Agile methodologies, when a sprint is completed, to discuss the advance of the project with the Product Owner.

As they are presentations heavily dependent on data insights, it’s common to see the usage of infographics and charts to express usually dense data in simpler terms and easy to remember. 

a SCRUM process being shown in an informative slide

Informative presentations don’t just fall into the business category. Ph.D. Dissertation and Thesis presentations are topics that belong to the informative presentations category as they condense countless research hours into manageable reports for the academic jury. 

an example of a thesis dissertation template

Since these informational presentations can be perceived as lengthy and data-filled, it is important to learn the following professional presentation skills:

  • Attention to detail
  • Be able to explain complex information in simpler terms
  • Creative thinking
  • Powerful diction
  • Working on pauses and transitions
  • Pacing the presentation, so not too much information is divulged per slide

skill requirements for informational presentations

The leading inspirational platform, TEDx, comes to mind when talking about inspirational presentations. This presentation format has the peculiarity of maximizing the engagement with the audience to divulge a message, and due to that, it has specific requirements any presenter must meet.

This presentation format usually involves a speaker on a stage, either sitting or better standing, in which the presenter engages with the audience with a storytelling format about a life experience, a job done that provided a remarkable improvement for society, etc.

using a quote slide to boost inspirational presentation skills

Empathizing with the audience is the key ingredient for these inspirational presentations. Still, creativity is what shapes the outcome of your performance as people are constantly looking for different experiences – not the same recipe rephrased with personal touches. The human factor is what matters here, way above data and research. What has your experience to offer to others? How can it motivate another human being to pursue a similar path or discover their true calling?

To achieve success in terms of communication skills presentation, these inspirational presentations have the following requirements:

  • Focus on the audience (engage, consider their interests, and make them a part of your story)
  • Putting ego aside
  • Creative communication skills
  • Storytelling skills
  • Body language knowledge to apply the correct gestures to accompany your story
  • Voice training
  • Using powerful words

skills required for inspirational presentations

After discussing the different kinds of presentations we can come across at any stage of our lives, a group of presentation skills is standard in any type of presentation. See below what makes a good presentation and which skills you must count on to succeed as a presenter.

Punctuality

Punctuality is a crucial aspect of giving an effective presentation. Nothing says more about respect for your audience and the organization you represent than delivering the presentation on time . Arriving last minute puts pressure on the tech team behind audiovisuals, as they don’t have enough preparation to test microphones, stage lights, and projector settings, which can lead to a less powerful presentation Even when discussing presentations hosted in small rooms for a reduced audience, testing the equipment becomes essential for an effective presentation.

A solution for this is to arrive at least 30 minutes early. Ideally, one hour is a sweet spot since the AV crew has time to check the gear and requirements for your presentation. Another benefit of this, for example, in inspirational presentations, is measuring the previous presenter’s impact on the audience. This gives insights about how to resonate with the public, and their interest, and how to accommodate your presentation for maximum impact.

Body Language

Our bodies can make emotions transparent for others, even when we are unaware of such a fact. Proper training for body language skills reduces performance anxiety, giving the audience a sense of expertise about the presented topic. 

Give your presentation and the audience the respect they deserve by watching over these potential mistakes:

  • Turning your back to the audience for extended periods : It’s okay to do so when introducing an important piece of information or explaining a graph, but it is considered rude to give your back to the audience constantly.
  • Fidgeting : We are all nervous in the presence of strangers, even more, if we are the center of attention for that moment. Instead of playing with your hair or making weird hand gestures, take a deep breath to center yourself before the presentation and remember that everything you could do to prepare is already done. Trust your instincts and give your best.
  • Intense eye contact : Have you watched a video where the presenter stared at the camera the entire time? That’s the feeling you transmit to spectators through intense eye contact. It’s a practice often used by politicians to persuade.
  • Swearing : This is a no-brainer. Even when you see influencers swearing on camera or in podcasts or live presentations, it is considered an informal and lousy practice for business and academic situations. If you have a habit to break when it comes to this point, find the humor in these situations and replace your swear words with funny alternatives (if the presentation allows for it). 

Voice Tone plays a crucial role in delivering effective presentations and knowing how to give a good presentation. Your voice is a powerful tool for exposing your ideas and feelings . Your voice can articulate the message you are telling, briefing the audience if you feel excited about what you are sharing or, in contrast, if you feel the presentation is a burden you ought to complete.

Remember, passion is a primary ingredient in convincing people. Therefore, transmitting such passion with a vibrant voice may help gather potential business partners’ interest.  

But what if you feel sick prior to the presentation? If, by chance, your throat is sore minutes before setting foot on the stage, try this: when introducing yourself, mention that you are feeling a bit under the weather. This resonates with the audience to pay more attention to your efforts. In case you don’t feel comfortable about that, ask the organizers for a cup of tea, as it will settle your throat and relax your nerves.

Tech Skills

Believe it or not, people still feel challenged by technology these days. Maybe that’s the reason why presentation giants like Tony Robbins opt not to use PowerPoint presentations . The reality is that there are plenty of elements involved in a presentation that can go wrong from the tech side:

  • A PDF not opening
  • Saving your presentation in a too-recent PowerPoint version
  • A computer not booting up
  • Mac laptops and their never-ending compatibility nightmare
  • Not knowing how to change between slides
  • Not knowing how to use a laser pointer
  • Internet not working
  • Audio not working

We can come up with a pretty long list of potential tech pitfalls, and yet more than half of them fall in presenters not being knowledgeable about technology.

If computers aren’t your thing, let the organization know about this beforehand. There is always a crew member available to help presenters switch between slides or configure the presentation for streaming. This takes the pressure off your shoulders, allowing you to concentrate on the content to present. Remember, even Bill Gates can get a BSOD during a presentation .

Presentations, while valuable for conveying information and ideas, can be daunting for many individuals. Here are some common difficulties people encounter when giving presentations:

Public Speaking Anxiety

Glossophobia, the fear of public speaking, affects a significant portion of the population. This anxiety can lead to nervousness, trembling, and forgetfulness during a presentation.

Lack of Confidence

Many presenters struggle with self-doubt, fearing that they may not be knowledgeable or skilled enough to engage their audience effectively.

Content Organization

Organizing information in a coherent and engaging manner can be challenging. Presenters often grapple with how to structure their content to make it easily digestible for the audience.

Audience Engagement

Keeping the audience’s attention and interest throughout the presentation can be difficult. Distractions, disengaged attendees, or lack of interaction can pose challenges.

Technical Issues

Technology glitches, such as malfunctioning equipment, incompatible file formats, or poor internet connectivity, can disrupt presentations and increase stress.

Time Management

Striking the right balance between providing enough information and staying within time limits is a common challenge. Going over or under the allotted time can affect the effectiveness of the presentation.

Handling Questions and Challenges

Responding to unexpected questions, criticism, or challenges from the audience can be difficult, especially when presenters are unprepared or lack confidence in their subject matter.

Visual Aids and Technology

Creating and effectively using visual aids like slides or multimedia can be a struggle for some presenters. Technical competence is essential in this aspect.

Language and Articulation

Poor language skills or unclear articulation can hinder effective communication. Presenters may worry about stumbling over words or failing to convey their message clearly.

Maintaining appropriate and confident body language can be challenging. Avoiding nervous habits, maintaining eye contact, and using gestures effectively requires practice.

Overcoming Impersonal Delivery

In virtual presentations, maintaining a personal connection with the audience can be difficult. The absence of face-to-face interaction can make it challenging to engage and read the audience.

Cultural and Diversity Awareness

Presenting to diverse audiences requires sensitivity to cultural differences and varying levels of familiarity with the topic.

In this section, we gathered some tips on how to improve presentation skills that can certainly make an impact if applied to your presentation skills. We believe these skills can be cultivated to transform into habits for your work routine.

Tip #1: Build a narrative

One memorable way to guarantee presentation success is by writing a story of all the points you desire to cover. This statement is based on the logic behind storytelling and its power to connect with people .

Don’t waste time memorizing slides or reading your presentation to the audience. It feels unnatural, and any question that diverts from the topic in discussion certainly puts you in jeopardy or, worse, exposes you as a fraud in the eyes of the audience. And before you ask, it is really evident when a presenter has a memorized speech. 

Build and rehearse the presentation as if telling a story to a group of interested people. Lower the language barrier by avoiding complex terms that maybe even you aren’t fully aware of their meaning. Consider the ramifications of that story, what it could lead to, and which are the opportunities to explore. Then, visualize yourself giving the presentation in a natural way.

Applying this technique makes the presentation feel like second nature to you. It broadens the spectrum in which you can show expertise over a topic or even build the basis for new interesting points of view about the project.

Tip #2: Don’t talk for more than 3 minutes per slide

It is a common practice of presenters to bombard the audience with facts and information whilst retaining the same slide on the screen. Why can this happen? It could be because the presenter condensed the talk into very few slides and preferred to talk. The reality is that your spectators won’t retain the information you are giving unless you give visual cues to help that process. 

Opt to prepare more slides and pace your speech to match the topics shown on each slide. Don’t spend more than 3 minutes per slide unless you have to introduce a complex piece of data. Use visual cues to direct the spectators about what you talk about, and summarize the principal concepts discussed at the end of each section.

Tip #3: Practice meditation daily

Anxiety is the number one enemy of professional presenters. It slowly builds without you being aware of your doubts and can hinder your performance in multiple ways: making you feel paralyzed, fidgeting, making you forget language skills or concepts, affecting your health, etc.

Meditation is an ancient practice taken from Buddhist teachings that train your mind to be here in the present. We often see the concepts of meditation and mindfulness as synonyms, whereas you should be aware that meditation is a practice that sets the blocks to reach a state of mindfulness. For presenters, being in the here and now is essential to retain focus, but meditation techniques also teach us to control our breathing and be in touch with our body signals when stress builds up. 

The customary practice of meditation has an impact on imagination and creativity but also helps to build patience – a skill much needed for connecting with your audience in instructional presentations.

Having the proper set of presentation skills can be quite subjective. It goes beyond presentation tips and deepens into how flexible we can be in our ability to communicate ideas.

Different presentations and different audiences shape the outcome of our efforts. Therefore, having a basic understanding of how to connect, raise awareness, and empathize with people can be key ingredients for your career as a presenter. A word of advice: success doesn’t happen overnight. It takes dedication and patience to build communication skills . Don’t condition your work to believe you will be ready “someday”; it’s best to practice and experience failure as part of the learning process.

strategies for effective presentation skills

Like this article? Please share

Business Presentations, Presentation Approaches, Presentation Skills Filed under Education

Related Articles

How to Create a 5 Minutes Presentation

Filed under Presentation Ideas • February 15th, 2024

How to Create a 5 Minutes Presentation

Master the art of short-format speeches like the 5 minutes presentation with this article. Insights on content structure, audience engagement and more.

How To Apply the 7×7 Rule in PowerPoint

Filed under Design • February 9th, 2024

How To Apply the 7×7 Rule in PowerPoint

Avoid dull or unclear presentation slides by implementing the 7×7 rule in PowerPoint presentation design. Check it out here.

How to Create & Present a Competitive Landscape Slide for Your Pitch Deck

Filed under Business • February 7th, 2024

How to Create & Present a Competitive Landscape Slide for Your Pitch Deck

Get to know how to properly create a winning competitive landscape slide for your pitch deck. Boost your pitch performance now.

Leave a Reply

strategies for effective presentation skills

We use essential cookies to make Venngage work. By clicking “Accept All Cookies”, you agree to the storing of cookies on your device to enhance site navigation, analyze site usage, and assist in our marketing efforts.

Manage Cookies

Cookies and similar technologies collect certain information about how you’re using our website. Some of them are essential, and without them you wouldn’t be able to use Venngage. But others are optional, and you get to choose whether we use them or not.

Strictly Necessary Cookies

These cookies are always on, as they’re essential for making Venngage work, and making it safe. Without these cookies, services you’ve asked for can’t be provided.

Show cookie providers

  • Google Login

Functionality Cookies

These cookies help us provide enhanced functionality and personalisation, and remember your settings. They may be set by us or by third party providers.

Performance Cookies

These cookies help us analyze how many people are using Venngage, where they come from and how they're using it. If you opt out of these cookies, we can’t get feedback to make Venngage better for you and all our users.

  • Google Analytics

Targeting Cookies

These cookies are set by our advertising partners to track your activity and show you relevant Venngage ads on other sites as you browse the internet.

  • Google Tag Manager
  • Infographics
  • Daily Infographics
  • Graphic Design
  • Graphs and Charts
  • Data Visualization
  • Human Resources
  • Training and Development
  • Beginner Guides

Blog Beginner Guides

9 Tips for Improving Your Presentation Skills For Your Next Meeting

By Hannah Tow , Feb 03, 2020

Improve Presentation Skills Blog Header

Presenting to an audience is one thing, but presenting ideas in a persuasive manner to the key stakeholders of your business is a whole other ball game.

The fact of the matter is that successfully presenting to a room full of people is a skill that’s mastered by very few. It takes practice, practice, and even more practice to start feeling comfortable with everyone’s eyes focused on you so you can effectively get your point across. 

The reality of presenting is that you can’t escape it. Especially as you start to move up in your career. If you’re yearning to improve, this article will walk you through the top nine tips to use to enhance your presentation skills for your next big meeting as well as throughout your life. Let’s get started.

Improve Presentation Skills List Infographic Venngage

9 top tips for improving your presentation skills:

  • Practice speaking in front of others
  • Use less text and more visuals in your presentation
  • Leverage your personality
  • Welcome questions and comments during
  • Be passionate and engaging
  • Maintain eye contact with your audience
  • Obsess over your listeners
  • Focus on confident body language
  • Keep it as short as possible

Constantly practicing, refining and improving upon your presentation skills will not only make you a more confident individual, but you will find that you rise quicker to success in your career. However, having great presentation skills does not just affect your work-life. Great presentation skills are truly life skills that you should integrate into more areas than just the conference room.

1. Practice speaking in front of others 

Presentation Skills Tip 1

Practice always makes perfect. 

It doesn’t matter how well you know what you’re talking about, the moment you have to persuade, engage, or teach in front of an audience, you will probably stumble a bit. This is a natural reaction that affects pretty much everyone when all eyes are pointed in one direction and the anxiety sets in. 

It’s important to remember that the overwhelming feeling of stress you probably feel is the result of your unfamiliarity with the situation, not from your lack of preparedness. The more comfortable you are with taking the stage and having everyone’s attention on you, the less nervous you’ll get. 

The greater confidence you have in your presentation skills will allow you to focus on what actually matters–which is the material that you’re presenting. 

The best way to implement this practice is by starting off small. Prepare a presentation to give to your friends, family, or closest co-workers. This sounds easy, but you will learn that it’s not necessarily who is listening to you that causes nerves, but it’s the fact that all of the attention is on you. 

You’ll become more comfortable with the attention when you begin practicing in front of others more often, which will allow you to effectively present your ideas next time it’s your turn to speak in the conference room.

RELATED: Learn the top ten public speaking tips to better prepare you for your practice sessions. 

2. Use less text and more visuals in your presentation

Presentation Skills Tip 2

We’ve all been there before: sitting at the conference table trying our very best to stay interested and engaged with the presentation before us. The presentation lacks color, images, and all sense of creativity while containing an over-abundance of text and long-form paragraphs. 

These types of presentations are horrible for two reasons: 

The first reason being that the minute you have words on the screen, your audience will direct their attention away from you to begin reading and completely tune you out. 

The second reason is if your presentation skills are poor, not only will your presentation be dull to listen to, but it will be unbelievably boring to look at as well. You’ll quickly find out how easy it is to lose most of the room’s attention when you create a lackluster presentation. 

If you feel lost attempting to design your slides into an exciting work of art, try using creative presentation templates . PowerPoint templates make it simple to produce something beautiful, and they can also make you feel like an accomplished designer after seeing the outcome, such as this business presentation example . 

Business Pitch Deck Template

In addition to nicely designed slides, you should always try to use infographics and charts to help you better summarize the complex information you’re relaying to your audience. It will be much easier for your listeners to understand what you’re explaining when they have something to visualize it with. Plus, there are plenty of resources out there to help you craft these visuals.

Learn how to make an infographic in five easy steps or produce an impressive graph .

If you feel worried that your presentation doesn’t hold enough content, you must remember the main reason for visual aids: 

They are to enhance what you’re speaking about, not lead it! 

If you’ve done enough practicing, you should feel confident in your presentation skills to thoroughly explain your main ideas and you won’t need to rely on the screen anyhow.

TIP: If you’re looking for even more ways to engage your audience with your visuals, check out 120+ presentation ideas that are sure to wow and delight! 

3. Leverage your personality

Presentation Skills Tip 3

As cliche as it sounds, you should always be true to who you are, especially if when you’re presenting. 

It’s incredibly easy to tell if someone is faking it for the sake of their audience, so you should never pretend to act in a way that you don’t typically do. Not only will you feel unnatural and uncomfortable doing it, but you can also risk embarrassment when you try to tell a forced joke and no one laughs or your new-found trait of sarcasm doesn’t sit well with your boss. 

It should bring you comfort knowing that most everyone in your meeting knows who you are. Use this to your advantage and start the presentation by playing up your best personality traits. Use your humor if you’re known to crack jokes or throw in your typical mannerisms.

Funny Slide Template

These little additions will make your presentation feel much more relaxed for everyone involved. In addition to your own unique quirks, you should also bring a level of personability to your meeting.

Be empathetic, smile more, and look around the room.  Doing so will improve your presentation skills, make you more likable, and allow your audience to be more receptive to you. 

In many cases, you may be presenting virtually, rather than in person. You can still allow your personality to shine through and energize your virtual presentation. Lisa Schneider, Chief Growth Officer at Merriam-Webster, wrote for Venngage on how to adapt an in-person presentation into a virtual presentation . Check it out.

4. Welcome questions and comments during your presentation

Presentation Skills Tip 4

Be flexible throughout your presentation. Answer questions and respond to any comments your audience may have either through hand raising or an audience response tool . Don’t worry if it veers you off your script. Chances are if one person has a question or comment, the others in the room are thinking it too. 

Use this as an opportunity to prove how well you understand the material you’re presenting–your audience will take notice.

Also, take some time out at the start or your presentation to ask your audience some icebreaker questions and slowly transition into the more important stuff. 

Taking this minute to talk through anything that your audience is thinking of is a good thing because it means they are engaged with you and really paying attention to the words coming out of your mouth. Doing so will also relax the format of your presentation, allowing you to feel more confident and relaxed as well.

5. Be passionate and engaging 

Presentation Skills Tip 5

When creating your presentation, craft it in such a way that makes your audience curious and makes them have questions for you. A persuasive presentation is the best way to get the positive reactions you are looking for, so be as passionate as you can be about your subject matter to seal the deal. 

Remember that questions and comments during your presentation are a good thing, especially if you’re the one prompting them! 

The more excited you are to present your ideas and show off your expertise, the more excited and engaged your audience will be. Own your subject matter and know what you’re talking about, it’s one of the most important presentation skills to have.

6. Maintain eye contact with your audience

Presentation Skills Tip 6

This is a very obvious tip that will go a long way with your audience. 

When the people you’re speaking to feel like you’re taking notice of them, they are much more likely to take notice of you and pay better attention to everything that you’re saying. 

It’s important to remember that losing eye contact and looking everywhere but at the people that you’re presenting to is a common nervous behavior. Pay extra close attention to whether or not you’re guilty of that, and work to ensure you have your eyes on at least one person.

7. Obsess over your listeners 

Presentation Skills Tip 7

Be receptive to your listeners. You can’t forget that what you’re presenting is for the audience, and it has nothing to do about you! 

Focus on the value you can provide to the people in the room. The more serving you are to them, the greater chance you have at driving your point home and nailing your presentation. 

It’s also important not to forget about those listening to you remotely over video conferencing . Make sure they know you’re aware of them and engage them as well! 

8. Focus on confident body language 

Presentation Skills Tip 8

Smiling, hand gestures, eye contact, and a powerful stance all exude confidence. 

If you don’t have strong body language and are showing physical signs of nervousness (ie. tapping, bouncing, shaking, darting eyes, and more) your audience will have a hard time focusing on the material you’re presenting and hone in on the fact that you’re nervous and probably don’t know what you’re talking about as much as you say you do.

No matter how nervous you are, take a deep breath and pretend otherwise. You might actually start to believe it!

9. Keep it as short as possible

Presentation Skills Tip 9

Every single person’s time is valuable ( especially at work), so don’t waste precious meeting time. If you can say everything you need to in half of the time that is allotted, you should do so. 

Ensure that you’re only sharing the most important information. All of the extra fluff will bore your audience and you will lose their attention very quickly.

It’s a great idea to wrap up your presentation with key takeaways and action items. Doing so will ensure that no matter how quickly your meeting ended, your team understands their next steps. You can send out a quick, summarizing slide deck or an easy to read one-pager for their reference later. These visuals will make sure all of your bases are covered and that everyone is on the same page upon leaving the meeting.

A good presentation makes all the difference. Check out the top qualities of awesome presentations and learn all about how to make a good presentation to help you nail that captivating delivery.

  

Never stop refining your presentation skills 

Possessing great presentation skills doesn’t come naturally to most people–it’s something that’s learned and practiced over time. As with most things in life, you must continuously work on refining your skills to get better and better. 

Use these nine proven presentation tips that we covered in this article to improve your presentation skills and ace different presentation styles . By doing so, you will find that presenting at your key meetings becomes easier and easier and you’ll begin to nail it every single time.

More presentation guides:

How to Make a Persuasive Presentation

120+ Best Presentation Ideas, Design Tips & Examples

33 Presentation Templates and Design Tips to Hold Your Audience’s Attention

Presentation Design Guide: How to Summarize Information for Presentations

SkillsYouNeed

  • PRESENTATION SKILLS

Search SkillsYouNeed:

Presentation Skills:

  • A - Z List of Presentation Skills
  • Top Tips for Effective Presentations
  • General Presentation Skills
  • What is a Presentation?
  • Preparing for a Presentation
  • Organising the Material
  • Writing Your Presentation
  • Deciding the Presentation Method
  • Managing your Presentation Notes
  • Working with Visual Aids
  • Presenting Data
  • Managing the Event
  • Coping with Presentation Nerves
  • Dealing with Questions
  • How to Build Presentations Like a Consultant
  • Self-Presentation in Presentations
  • Specific Presentation Events
  • Remote Meetings and Presentations
  • Giving a Speech
  • Presentations in Interviews
  • Presenting to Large Groups and Conferences
  • Giving Lectures and Seminars
  • Managing a Press Conference
  • Attending Public Consultation Meetings
  • Managing a Public Consultation Meeting
  • Crisis Communications
  • Elsewhere on Skills You Need:
  • Communication Skills
  • Facilitation Skills
  • Teams, Groups and Meetings
  • Effective Speaking
  • Question Types

Subscribe to our FREE newsletter and start improving your life in just 5 minutes a day.

You'll get our 5 free 'One Minute Life Skills' and our weekly newsletter.

We'll never share your email address and you can unsubscribe at any time.

Presentation Skills

Presenting information clearly and effectively is a key skill in getting your message across. Today, presentation skills are required in almost every field, and most of us are required to give presentations on occasions. While some people take this in their stride, others find it much more challenging.

It is, however, possible to improve your presentation skills with a bit of work. This section of SkillsYouNeed is designed to help.

Many people feel terrified when asked to talk in public, especially to bigger groups. However, these fears can be reduced by good preparation, which will also lay the groundwork for making an effective presentation.

There are Different Types of Presentations, but They’re All Presentations

There are any number of occasions when you may be asked to speak in public or to a group of people. They include:

  • Presenting or making a speech at a conference or event.
  • Objecting to a planning proposal at a council meeting.
  • Making a speech at a wedding.
  • Proposing a vote of thanks to someone at a club or society.
  • On behalf of a team, saying goodbye and presenting a gift to a colleague who is leaving.
  • Seeking investment or a loan to help you set up a new business.

These can all be considered presentations.

They do not, however, all require the same approach. You would not, for example, use PowerPoint to thank a colleague who was leaving. It would be unusual (though it has been done) to use it in a speech at a wedding. However, a conference audience would be somewhat surprised NOT to see slides projected onto a screen.

It follows, therefore, that there is no single set of rules that apply to all presentations. There are, however, some things that every presentation opportunity has in common. These include:

You will present better if you have prepared effectively . This does NOT necessarily mean that you have written out your speech verbatim and rehearsed it until you know it off by heart—although that might work for some people. It does, however, mean that you have to be confident that you are saying the right thing, in the right way, to the right people.

You need to be clear about your audience and your message . Every presentation will be better if you have clearly considered the message that you want or need to convey, and how best to convey it to your audience. These two pieces of information drive your style, structure, content, and use of visual aids.

You must never overrun your allocated time .  In other words, don’t outstay your welcome. Almost every speech or presentation is better if it is shorter. Nobody minds going for coffee early or finishing before they expected to do so. Everybody minds being held up.

Generally speaking, your audience starts on your side. As a rule, your audience is there (more or less) voluntarily. They have chosen to listen to you, and they want to enjoy your presentation. The occasion is yours to lose.

An Important Point

There is one very important point to remember: if what you’re doing or saying is not working, do something else.

One of the worst feelings as a presenter is that you have lost your audience. You know that’s happened, but you continue to stumble through your remaining PowerPoint slides for the next 15 minutes, as your audience checks their phones and wishes it was coffee time. You think you have no choice, but that’s not actually true.

When you present, you are in charge of the room . The audience has effectively handed you control and is sitting back waiting for you to do something. You may have prepared a specific talk, but if you see that isn’t working, you can always change it. You are, after all, the expert.

You can, for example:

  • Skip through some slides to a section that they may find more interesting;
  • Ask your audience whether there is particular information that they were expecting that you are not providing;
  • Suggest that everyone looks a bit sleepy, and maybe it would be better to start questions early, or have a discussion; or
  • Ask the audience at the start of the presentation what they are expecting and what they want you to cover. That way, you can tailor the presentation to fit their expectations.

Just as when you are facilitating, you want to help your audience get the most out of your presentation. The best way to do that is to accept feedback—which may include smiles, nods of interest, or people getting their phones out.

Quick Guide to Effective Presentations

If you need to improve your presentation skills quickly, then a really good place to start is with our Top Tips for Effective Presentations .

This will give you some ‘quick wins’ that will help you improve your presentations. If you’re already an experienced presenter, this page should be a useful refresher, or even take your skills from good to great.

Our tips include general ideas about connecting with your audience, information about the importance of voice and body language, and detailed tips about preparing slide-shows.

The most important tip of all, however, is to remember that it's all about your audience.

Keep that in mind, and your presentation skills will almost instantly improve.

If you have more time to develop your presentation skills…

…then the Presentation Skills section of SkillsYouNeed is designed to help.

Our Presentation Skills section is split into two parts.

  • The first gives you a step-by-step guide to putting together and delivering a professional and effective presentation .
  • The second provides more detailed information about presenting and communicating in particular circumstances .

You can either use our step-by-step guide to walk you through the presentation preparation and delivery process, or you can focus on particular areas that are an issue for you.

Preparing for Your Presentation

The guide starts by explaining What is a Presentation?

We define a presentation as a means of communication that can be adapted to various speaking situations, such as talking to a group, addressing a meeting or briefing a team. Effective presentations usually require careful thought and preparation—although this preparation need not take very long.

Preparation is the most important part of making a successful presentation.  Our page on Preparing For A Presentation explains what information you need before you can really start to plan your presentation and decide what you are going to say. The most important aspects include the objective of the presentation, the subject, and the audience.

Irrespective of whether the occasion is formal or informal, you should always aim to give a clear, well-structured delivery. To do so, you need to organise your presentation material . You can either do this in your head, or use a technique like mind-mapping to help you identify links and good flow.

By the time you come to write your presentation , you should know exactly what you want to say and the order in which you want to say it. You may want to use one of the standard presentation structures, such as ‘What, Why, How?’. You will also find it helpful to consider how to tell your story most effectively, and to use stories in your presentation to illustrate points. There is more about this in our page on writing your presentation .

You also need to decide on your presentation method . Presentations range from the formal to the informal. Your choice of presentation method will depend on many factors, including the audience, the venue, the facilities, and your own preferences.

Visual aids can add another dimension to your presentation, helping to hold your audience’s attention, and also act as a reminder of what you wanted to say. However, they need handling with care. Only use visual aids if they are necessary to maintain interest and assist comprehension . If visual aids are not used well, they can ruin a presentation.

See Working with Visual Aids to avoid falling into the trap of the dreaded ‘ Death by PowerPoint’ .

A particular case of visual aids is the use of data in a presentation.

There are times when using data in a presentation can really help you to tell the story better. It is, however, important not to blind your audience with statistics. You also need to remember that many people find numbers difficult to understand. Our page on Presenting Data gives some hints and tips about using data effectively in a presentation situation.

On the Day of the Presentation

There are a number of aspects to delivering your presentation on the day.

The practicalities of how you manage your presentation can make a significant difference to its success, and to your nerves! For example, turning up early means that you have will have a chance to see the room, and ensure that you can operate all the necessary equipment. There is more about how to cope, including managing sound systems, audio-visual equipment and lecterns in our page on Managing the Presentation Event .

Many people also feel very nervous before and during a presentation. This is entirely normal, and can even be helpful if you can channel it in the right way. There are some tried and tested strategies and techniques to manage your nerves so that you can concentrate on delivering an effective and engaging presentation.

See Coping with Presentation Nerves for some ideas that will help.

How you present yourself can also affect how your audience responds to your presentation.

You need to fit with your audience's expectations if they are not going to spend quite a large chunk of your presentation dealing with the differences between expectations and reality.

For more about aspects of self-presentation, see our page on Self-Presentation in Presentations .

You also need to consider how to manage your presentation notes .

Few people are able to give a presentation without notes. You will need to know your own abilities and decide how best to make the presentation. You might manage your talk by using full text, notes on cue cards, keywords on cue cards, or mind maps. There is more about this in our page on Managing your Presentation Notes .

After the presentation, you may be faced with a question-and-answer session. For many people, this is the worst part of the event.

Decide in advance how and when you wish to handle questions. Some speakers prefer questions to be raised as they arise during the presentation whilst others prefer to deal with questions at the end. At the start of your presentation, you should make clear your preferences to the audience. See our page on Dealing with Questions for more ideas about how to make the question session pleasant and productive, rather than something to dread.

Presenting Under Particular Circumstances

You may find that you need to give a presentation under certain circumstances, where your previous experience is less helpful.

Circumstances that may be new to you include:

  • Giving a Speech , for example, at a wedding.

One particular special case is attending public consultation meetings.

Our pages on Attending Public Consultation Meetings , and Managing Public Consultation Meetings provide information to help whether you are a concerned member of the public, or responsible for organising a public meeting.

You may also find yourself required to organise or manage a press conference.

Although this may not strictly be what you would describe as a ‘presentation’, it is nonetheless an event at which you are required to present your organisation in a particular light.

Our page on Managing a Press Conference gives some ideas about how best to do that.

Finally, should you be unlucky enough to be involved in a serious crisis or disaster that affects your organisation, our page on Crisis Communications gives some ideas about how to manage press and public relations on these occasions.

Start with: What is a Presentation? Top Tips for Effective Presentations

See also: Personal Appearance Interpersonal Communication Skills

Ideas and insights from Harvard Business Publishing Corporate Learning

Learning and development professionals walking and talking

Powerful and Effective Presentation Skills: More in Demand Now Than Ever

strategies for effective presentation skills

When we talk with our L&D colleagues from around the globe, we often hear that presentation skills training is one of the top opportunities they’re looking to provide their learners. And this holds true whether their learners are individual contributors, people managers, or senior leaders. This is not surprising.

Effective communications skills are a powerful career activator, and most of us are called upon to communicate in some type of formal presentation mode at some point along the way.

For instance, you might be asked to brief management on market research results, walk your team through a new process, lay out the new budget, or explain a new product to a client or prospect. Or you may want to build support for a new idea, bring a new employee into the fold, or even just present your achievements to your manager during your performance review.

And now, with so many employees working from home or in hybrid mode, and business travel in decline, there’s a growing need to find new ways to make effective presentations when the audience may be fully virtual or a combination of in person and remote attendees.

Whether you’re making a standup presentation to a large live audience, or a sit-down one-on-one, whether you’re delivering your presentation face to face or virtually, solid presentation skills matter.

Even the most seasoned and accomplished presenters may need to fine-tune or update their skills. Expectations have changed over the last decade or so. Yesterday’s PowerPoint which primarily relied on bulleted points, broken up by the occasional clip-art image, won’t cut it with today’s audience.

The digital revolution has revolutionized the way people want to receive information. People expect presentations that are more visually interesting. They expect to see data, metrics that support assertions. And now, with so many previously in-person meetings occurring virtually, there’s an entirely new level of technical preparedness required.

The leadership development tools and the individual learning opportunities you’re providing should include presentation skills training that covers both the evergreen fundamentals and the up-to-date capabilities that can make or break a presentation.

So, just what should be included in solid presentation skills training? Here’s what I think.

The fundamentals will always apply When it comes to making a powerful and effective presentation, the fundamentals will always apply. You need to understand your objective. Is it strictly to convey information, so that your audience’s knowledge is increased? Is it to persuade your audience to take some action? Is it to convince people to support your idea? Once you understand what your objective is, you need to define your central message. There may be a lot of things you want to share with your audience during your presentation, but find – and stick with – the core, the most important point you want them to walk away with. And make sure that your message is clear and compelling.

You also need to tailor your presentation to your audience. Who are they and what might they be expecting? Say you’re giving a product pitch to a client. A technical team may be interested in a lot of nitty-gritty product detail. The business side will no doubt be more interested in what returns they can expect on their investment.

Another consideration is the setting: is this a formal presentation to a large audience with questions reserved for the end, or a presentation in a smaller setting where there’s the possibility for conversation throughout? Is your presentation virtual or in-person? To be delivered individually or as a group? What time of the day will you be speaking? Will there be others speaking before you and might that impact how your message will be received?

Once these fundamentals are established, you’re in building mode. What are the specific points you want to share that will help you best meet your objective and get across your core message? Now figure out how to convey those points in the clearest, most straightforward, and succinct way. This doesn’t mean that your presentation has to be a series of clipped bullet points. No one wants to sit through a presentation in which the presenter reads through what’s on the slide. You can get your points across using stories, fact, diagrams, videos, props, and other types of media.

Visual design matters While you don’t want to clutter up your presentation with too many visual elements that don’t serve your objective and can be distracting, using a variety of visual formats to convey your core message will make your presentation more memorable than slides filled with text. A couple of tips: avoid images that are cliched and overdone. Be careful not to mix up too many different types of images. If you’re using photos, stick with photos. If you’re using drawn images, keep the style consistent. When data are presented, stay consistent with colors and fonts from one type of chart to the next. Keep things clear and simple, using data to support key points without overwhelming your audience with too much information. And don’t assume that your audience is composed of statisticians (unless, of course, it is).

When presenting qualitative data, brief videos provide a way to engage your audience and create emotional connection and impact. Word clouds are another way to get qualitative data across.

Practice makes perfect You’ve pulled together a perfect presentation. But it likely won’t be perfect unless it’s well delivered. So don’t forget to practice your presentation ahead of time. Pro tip: record yourself as you practice out loud. This will force you to think through what you’re going to say for each element of your presentation. And watching your recording will help you identify your mistakes—such as fidgeting, using too many fillers (such as “umm,” or “like”), or speaking too fast.

A key element of your preparation should involve anticipating any technical difficulties. If you’ve embedded videos, make sure they work. If you’re presenting virtually, make sure that the lighting is good, and that your speaker and camera are working. Whether presenting in person or virtually, get there early enough to work out any technical glitches before your presentation is scheduled to begin. Few things are a bigger audience turn-off than sitting there watching the presenter struggle with the delivery mechanisms!

Finally, be kind to yourself. Despite thorough preparation and practice, sometimes, things go wrong, and you need to recover in the moment, adapt, and carry on. It’s unlikely that you’ll have caused any lasting damage and the important thing is to learn from your experience, so your next presentation is stronger.

How are you providing presentation skills training for your learners?

Manika Gandhi is Senior Learning Design Manager at Harvard Business Publishing Corporate Learning. Email her at [email protected] .

Speech bubbles

Let’s talk

Change isn’t easy, but we can help. Together we’ll create informed and inspired leaders ready to shape the future of your business.

© 2024 Harvard Business School Publishing. All rights reserved. Harvard Business Publishing is an affiliate of Harvard Business School.

  • Privacy Policy
  • Copyright Information
  • Terms of Use
  • About Harvard Business Publishing
  • Higher Education
  • Harvard Business Review
  • Harvard Business School

LinkedIn

We use cookies to understand how you use our site and to improve your experience. By continuing to use our site, you accept our use of cookies and revised Privacy Policy .

Cookie and Privacy Settings

We may request cookies to be set on your device. We use cookies to let us know when you visit our websites, how you interact with us, to enrich your user experience, and to customize your relationship with our website.

Click on the different category headings to find out more. You can also change some of your preferences. Note that blocking some types of cookies may impact your experience on our websites and the services we are able to offer.

These cookies are strictly necessary to provide you with services available through our website and to use some of its features.

Because these cookies are strictly necessary to deliver the website, refusing them will have impact how our site functions. You always can block or delete cookies by changing your browser settings and force blocking all cookies on this website. But this will always prompt you to accept/refuse cookies when revisiting our site.

We fully respect if you want to refuse cookies but to avoid asking you again and again kindly allow us to store a cookie for that. You are free to opt out any time or opt in for other cookies to get a better experience. If you refuse cookies we will remove all set cookies in our domain.

We provide you with a list of stored cookies on your computer in our domain so you can check what we stored. Due to security reasons we are not able to show or modify cookies from other domains. You can check these in your browser security settings.

We also use different external services like Google Webfonts, Google Maps, and external Video providers. Since these providers may collect personal data like your IP address we allow you to block them here. Please be aware that this might heavily reduce the functionality and appearance of our site. Changes will take effect once you reload the page.

Google Webfont Settings:

Google Map Settings:

Google reCaptcha Settings:

Vimeo and Youtube video embeds:

You can read about our cookies and privacy settings in detail on our Privacy Policy Page.

SkillPacks

Effective presentation skills: 7 tips to boost your confidence

effective presentation skills

Presentations are a great opportunity. They’re an opportunity to move your work forward and to build your reputation. But only if you have effective presentation skills.

But let’s not get ahead of ourselves.

When you’re developing your presentation, take a look at our presentation structure . You might also like to build a presentation hook into your opening.

And if you’re nervous before a presentation, take a look at our practical tips to calm your nerves before a presentation .

Right, now we’re ready.

Effective presentation skills

There are 7 presentation delivery skills that you need to work on and continue to improve (more on that later).

1. Stand with a strong core

Effective presentation skills start with posture. And the good news is, this is simple.

Feet flat on the ground, space between them, your weight equally distributed. This will give you a strong core.

Hands by your sides or cupped lightly together in front of you.  Don’t intertwine your fingers, don’t wring your hands.

Practice these aspects of posture: feet flat and weight equally distributed, strong central core, hands by your sides or cupped lightly in front of you.

Great! You have your natural resting place. Your launch pad.

And if you’re sitting, same principles. Feet flat on floor, strong central core, hands in an easy resting place (for example on the arms of your chair).

2. Be willing to pause

Do you want to make an impact? Be willing to pause.

Make an important point and pause. Let the audience take in what you’ve said.

A few important points to note:

  • Pauses always seem much longer to you (the presenter!) than the audience. You’re going to need to practice!
  • Hold the audience in the pause (look around the room with confidence)
  • Don’t restart with a ‘filler’ word (such as ‘so’ or ‘ok’). Start back with another bold statement.

Take a look at the video below to understand these points in more detail.

3. Make eye contact, one idea at a time

The eyes are the windows of the soul

Too much eye contact and you’ll appear creepy. Too little eye contact and it will look like you lack confidence.

What is ‘good’ eye contact? Again, it’s simple.

Share an idea with someone, then move on.

Because we connect with people not just by making eye contact, but also by sharing an idea with the person.

Each line below is eye contact with one person:

it’s great to be here,

today I’ll be covering 3 topics:

presentation structure,

effective presentation skills,

and how to answer questions effectively .

You’ve already connected with 6 people in the audience. You’ve made that connection because you’ve looked them in the eye and shared an idea, a point, with them.

4. Modulate your voice

This is a big one. Of all 7 effective presentation skills, this usually takes people the most work to master, because there are several elements. (We’ve already covered pause because it’s so important!)

The key principle around vocal variety is modulation .

Modulation of pace, volume and emphasis.

A monotonous voice, at the same volume, with the same pace, with no emphasis… zzzz zzzz zzzz… it puts everyone to sleep.

Practice modulating each aspect. And that doesn’t always mean talking more loudly. Sometimes the best way to engage people is to drop the volume a little, so that people lean in to hear what you’re saying.

5. Use clear, purposeful gestures

Gesture with purpose. Use gestures to:

Each gesture should be clean and clear, and then return to you natural resting place (see Posture, above).

Gestures that emphasize are quick and sharp. A fist into the palm of the hand, a chopping motion. Make sure you’re comfortable with it, something that’s natural to your style.

Gestures that visualize take the spoken words and bring them to life visually. Simply examples: holding up 3 fingers when you mention the number 3. Or raising your hand upwards as you talk about increased profits.

Gestures that engage are an embrace of the audience, for example, outstretched arms as you say welcome.

Gestures have many cultural nuances to them, Kiss, Bow or Shake Hands is a useful reference.

6. Use movement to engage

Movement around the room is very useful, if you’re in a face-to-face environment. Again, key principle, move with purpose. Take a few steps forward when you want to emphasize a point. Move towards a key decision-maker to engage them.

Don’t sway, and don’t move pointlessly from side to side. Again, a strong posture will help you overcome these problems naturally.

7. And smile!

The last in our list of effective presentation skills, remember to smile!

How often do you see people start a presentation with “I’m really excited to be here” and they have the most dull expression on their face and the most monotonous voice.

Put a little energy in your voice, put a smile on you face, and say it with meaning.

Or, if you can’t do that authentically, say something else. “This is a really important meeting and I’m looking forward to discussing the issues with you” .

Effective presentation skills, an example

This is a long video, you only need to watch the first few minutes.

The first minute is a young Barak Obama, giving a presentation. It’s not so good! Keep the 7 effective presentation skills in mind and evaluate his presentation.

After this first minute the video cuts to a much older Barack Obama, towards the end of his presidency. He’s speaking in Canada and does a far better presentation!

Did he use any different presentation skills, other than the 7 covered above? No, he did not. He simply made great use of the 7 skills that I’ve covered.

How to develop your presentation skills

Practice and ask for feedback .

If you can, record yourself giving the presentation. Then review yourself against the 7 effective presentation skills covered above.

If you’re delivering the presentation virtually, then join ‘meeting’ in advance. Record your presentation, look for opportunities to improve, practice, record, improve.

Presentation skills, in summary

Effective presentation skills are quite easy to master. When I run presentation skills training the participants always walk out the door better presenters, after just 1 day.

Focus on one skill at a time:

  • Stand with a strong core
  • Be willing to pause
  • Make eye contact, one idea at a time
  • Modulate your voice
  • Use clear, purposeful gestures
  • Use movement to engage

Apply the guidance above, practice and get feedback. That’s all it takes!

Colin Bates

Colin Bates

I'm at my best when helping people to learn, grow and succeed. This might be facilitating a training program, coaching a colleague, or sharing advice with my kids. I'm also an introvert by nature, and love to read, reflect and write. Hence this blog!

strategies for effective presentation skills

Like what you're reading?

What makes an effective presentation + effective presentation strategies

Get your team on prezi – watch this on demand video.

' src=

Anete Ezera August 15, 2022

Presenting is not everyone’s forte, but it’s an important skill that can help you get a job, get a promotion, influence a decision, persuade a large group, and make people understand your point of view. It’s a powerful way to gain control and make your voice heard. If you do it right, you’ll love presenting. However, if your presentation isn’t engaging or easy to follow, you’ll start seeing people’s attention drift away, and eventually, you’ll want it to be over as soon as possible. 

You’ve probably seen some fascinating presentations and some boring presentations. Could you spot the difference between them? What was it that made the engaging presentations effective? 

In this article, we’ll explore what makes an effective presentation, and what preparation you need to do to make sure that your presentation will be a success. We’ll also pinpoint 4 highly-useful tips on how to give an effective presentation. 

Keep reading to learn how to make an effective presentation. 

Effective presentation strategies

What makes a presentation effective

An effective presentation keeps you hooked the whole time, no matter whether you watch it online or in person.  There are multiple examples of effective presentations that people have enjoyed listening to. For example, the introduction of the iPhone by Steve Jobs remains one of the most influential speeches. Tony Robbins, an American author, inspired millions of people with his presentation on The Power of Beliefs. If you go through TED talks, you’ll discover several impressive presentations that have hooked thousands and millions of people. 

What do all these effective presentations have in common? Let’s dive into the effective presentation strategies they all share. 

In the list below, discover 5 key elements that make an effective presentation, and make sure to implement them in your next presentation.

#1 Simplicity

Despite what you might think, simplicity can actually be tied to many powerful and effective presentations. In the words of Leonardo da Vinci, “Simplicity is the ultimate sophistication.” 

An effective presentation is simple and to the point. Just because you make a grand presentation with many facts and figures and thought-out details doesn’t make it more effective, nor sophisticated, for that matter. What’s important is that your presentation hits the right points and leaves the audience impressed and persuaded by your message.

You want your presentation to be easy to follow to ensure your audience is engaged from start to finish. To do that, remove anything that doesn’t support your narrative or add substantial value to your presentation. 

When speaking, always focus on your main points and avoid drifting away to other topics or irrelevant details. It’s best not to spend too much time explaining complex theories or terminologies. If you must, give concise, brief summaries of the concepts your audience might not be familiar with, but spend the majority of your presentation focused on the information your audience will have an easier time understanding. Another way to touch on a complex topic is to describe it from a new angle, one that might unlock new understanding for your audience.  

effective presentation strategies and how to deliver an effective presentation

When creating your presentation, use a minimal amount of text. Don’t overwhelm your audience with blocks of text. Your presentation content should act as a compliment to your speech and shouldn’t contain a lot of text or difficult-to-read elements. Simplify your presentation with clearly-legible fonts and a coordinating color scheme. Also, remember to choose a simple yet appealing background that isn’t too busy and highlights the visual elements of your presentation. 

In short, include strong text and visuals to drive your points home. Leave the unnecessary bits out. 

#2 Well-defined structure

Have you ever gotten lost when listening to a presentation? One of the reasons might be that it didn’t have a well-defined structure. 

A clear structure is crucial for a presentation to be effective. Giving a presentation is like telling a story. You need to have a compelling beginning that pulls in listeners. Once everyone is hooked, provide an interesting storyline with conflict, heroes, villains, and other enriching elements. In the end, you need to give an obvious conclusion, leaving the audience to discuss the main takeaways.

Create an outline of your presentation before creating the content of it. You’ll have a better overview of what you want to share. To organize your thoughts, create a mind map using Prezi Design . It’ll help you structure your points and decide when and how to share them.

strategies for effective presentation skills

Having a clearly-defined structure will help your audience to follow your story and get them on the same page as you. You’ll feel more confident when talking because you’ll know your talking points by heart, and your audience will feel more comfortable and engaged when listening to you.

Visuals enrich your presentation, help reinforce your words, highlight important points, and keep your audience engaged. Visuals are powerful tools. Used wisely, they can elevate your presentation to a whole new level.

Most people are visual learners – 65% to be exact. Therefore, visuals play an important role in understanding a topic. By incorporating visuals into your presentation, your audience will have an easier time digesting the information. 

Furthermore, visual aids make presentations more enjoyable and engaging. Just take a look at the examples below. One slide contains only text-based information, while the other also has visuals. Which one do you find more visually appealing?  

Images, video, data visualizations, GIFs, stickers, and animations make a presentation effective. Showcase images or videos to highlight an important point, or incorporate animations to add movement to your presentation. You can also add data visualizations like interactive charts and maps to illustrate essential statistics or valuable information. Plus, you can use infographics to diversify your presentation content and make it more attractive. 

You can find plenty of engaging visuals, like images, video covers, GIFs, stickers, and more in the Prezi library. Also, you can create impressive data visualizations by choosing a pre-designed template or starting from scratch using Prezi Design. You can even use this pre-designed template below. 

When adding visuals to your presentation, don’t forget the golden rule – simplicity. You can enrich your presentation with funny GIFs and interesting videos, but don’t overdo it. Add them where they’ll make the most impact and make sense to your audience. 

#4 Connection with the audience

When giving a presentation, you want your audience to connect with you, and you want to connect with them. Ultimately, you want to feel like you’re having a conversation with your friends. 

Creating a connection can be difficult, especially if you’re presenting online. However, you have to find a way to cultivate a bond to make your audience genuinely interested in what you’re presenting. 

One way to do that is by sharing a personal story at the beginning of your presentation to create a more intimate atmosphere in the room. Share something you’ve struggled with or a common problem your audience members can relate to, or tell a fascinating story that reveals your values and experiences. An anecdote your audience will find amusing would also work, just as long as it relates to your topic. 

Storytelling is a powerful way to connect with your audience from the get-go, so think about incorporating a story element into your presentation to generate this connection. 

Making eye contact with your audience members when presenting is key. If you’re presenting to a small group of people, it’s easy, but if you’re presenting to a wider audience, choose a couple of people to make eye contact with. 

When presenting online, make sure to always remain visible to your audience, so avoid sharing your screen and blocking yourself from viewing. Instead, try Prezi Video and display your content next to you on screen while you maintain a face-to-face connection with your audience. People will feel more connected to you and your presentation if they’ll be able to see you while you’re presenting. Discover what Prezi Video has to offer:

#5 Preparation

Being prepared is the key to presentation success . If you practice something long enough, you’ll be able to master it. Therefore, preparation is one of the most important aspects of an effective presentation. It’s what truly makes an effective presentation and empowers you to be the best speaker you can be. 

You might think that public speaking is not your strong suit, but with dedicated preparation and time invested in improving your public speaking skills, you can impress yourself. 

When practicing your presentation, create a mind map to help you memorize the key points, but don’t stop there. Plan out how you’re going to start and end your presentation . Think about which statement or statistic you want to share to start your presentation speech. Also, decide what’s going to be the last statement or question of your speech. The details matter. 

What’s more, consider the technical requirements and familiarize yourself with the equipment. Whether you’re presenting in a familiar setting or someplace new, become acquainted with the equipment and the surroundings. If you’re presenting online, test-run your slides and visuals, especially if you’re planning to share video or audio materials.

Close up of laptop participants on video conference, virtual team meeting, colleagues

How to give an effective presentation

Now that you know what makes an effective presentation, you might be wondering how to apply them. A stunning presentation will make a killer impression only if you deliver it right. Make sure to follow these effective presentation strategies to give a memorable presentation. 

Stay calm and focused

Sometimes, nerves can get the best of you. Your hands get sweaty, your breath shortens, and your heart starts pounding. If you’re not a fan of public speaking, this is how you might feel about presenting in front of an audience. 

Don’t panic. There’s a way to calm your nerves and appear collected in front of your audience. The last thing you want is for people in the audience to notice your nervousness and for you to mess up because of it. 

Try practicing in front of your friends to get acquainted with speaking in front of people. Also, focus on your topic and shut down intrusive thoughts. If you’re focused on the topic, you’ll have less time to think about other people’s thoughts. Lastly, try breathing exercises to calm down right before presenting, and remember that it’s normal to feel nervous – it means you care. Discover other ways to not be nervous for a presentation.  

Read the room

You have mapped out the whole presentation. However, you can never truly know how your audience will feel and react. They might surprise you. 

When presenting, try to notice how your audience responds to what you’re sharing. Before presenting, if you’re on stage or in a meeting room, you might already get a chance to scan the room or even say hi to some people. Read the room to familiarize yourself with the audience. 

Make your presentation a conversation instead of a monologue, if applicable. Ensure that your audience feels comfortable and understood. If you’re presenting online, use the chat function, and ask people to send in their questions. There’s a higher chance they’ll ask a question if they don’t have to be in the spotlight and ask on camera.

Smiling young businesswoman giving presentation to colleagues in office. Effective presentation strategy

Be aware of your body language

Body language can say a lot about how a person feels, and whether or not theyre confident and comfortable. Body language can influence other people’s connection with you. If you’re talking to a person with inviting body language (for instance, a friendly smile, open posture, or eye contact), you might feel closer to them. 

That’s why you need to work on your body language to appear confident and approachable when presenting. You’ll be able to develop a close connection with your audience and appear trustworthy and friendly. 

Make sure you greet your audience with a smile and keep eye contact. Have an open posture and use hand gestures to articulate your thoughts (without overdoing them). If you’re on stage, you can even walk around the stage to develop command of the room.

Choose easy-to-use tools

When delivering your presentation, you want to look and feel confident. Technical mishaps and confusing presentation tools can pose an issue. Make sure you use convenient, good-looking presentation tools that make your presentation look professional and engaging. 

If you’re presenting in a virtual setting, it can be challenging to hold your audience’s attention, and there’s a higher chance of technical issues. 

To engage your audience and create an easy-to-use presentation, check out Prezi Present . You can save time by choosing a pre-designed presentation template or creating a unique-looking presentation from scratch. With Prezi Video, share your content next to you on-screen, which will help you engage your audience throughout your presentation. 

Before presenting, you can go through your slides and even record yourself with Prezi Video to test-run your presentation. As a result, you’ll feel prepared and confident. 

woman talks on video conference outside with a jacket on

There’s a lot that goes into creating and delivering an impressive presentation. However, a few key elements make the greatest impact on your presentation. Follow these points and check out 14 effective presentation tips to further improve your presentations. Also, if you’re presenting online, familiarize yourself with the virtual presentation framework by Micheal Lee to impress your virtual audience. 

strategies for effective presentation skills

Give your team the tools they need to engage

Like what you’re reading join the mailing list..

  • Prezi for Teams
  • Top Presentations
  • Academic Calendar
  • International

REQUEST A BROCHURE

  • Entrepreneurship
  • Financial Management
  • Logistics Management
  • Human Resources
  • Technology Management
  • Business Psychology

English-taught Summer 2024

  • Business Psychology (B.Sc.)
  • International Business (B.A.) with specialisation
  • Double Degree Bachelor

English-taught NXT GEN from Winter 2024

  • Business Studies NXT GEN
  • Finance & Management (B.Sc.)
  • International Business (B.Sc.)

German-taught

  • Betriebswirtschaft und Management (B.A.)
  • Wirtschaftspsychologie (B.A.)

Prep4University Preparatory Course

  • Pre-CBS Online Program

Bachelor Exchange Programmes

  • International Innovation Management
  • European Business Management
  • Exchange in regular CBS programme

FIND YOUR DEGREE

English-taught

  • Business Psychology Management (M.Sc.)
  • Digital Marketing (M.A.)
  • Digital Transformation Management (M.A.)
  • Financial Management (M.A.)
  • Global Finance (M.Sc.)
  • Global Supply Chain Management (M.Sc.)
  • HRM & Leadership (M.A.)
  • International Business - IB (M.A.)
  • IB - Marketing Management (M.A.)
  • Strategic Management & Consulting (M.Sc.)
  • Tourism & Sustainable Management (M.A.)
  • Controlling & Finanzmanagement (M.A.)
  • Digitale Transformation (M.A.)
  • General Management (M.A.)
  • Management von Familienunternehmen (M.A.)
  • Marketing Management (M.A.)
  • Nachhaltiges Management (M.A.)
  • Personal- & Changemanagement (M.A.)
  • Sales Management & Vertriebspsychologie (M.A.)
  • Strategisches Management & Consulting (M.A.)
  • Sportmanagement & Angewandte Sportpsychologie (M.A.)
  • Wirtschaftspsychologie (M.A.)
  • Nachhaltiges Management (M.A)
  • Human Resources & Leadership (M.A.)
  • Logistik- und Supply Chain Management (M.Sc.)
  • General Management (siA NRW)

Campus Cologne

Campus Mainz

Campus Berlin/Potsdam

  • Campus Aachen
  • Campus Brühl (Cologne)
  • Campus Düsseldorf/Neuss
  • Campus Solingen
  • Campus Cologne – Rodenkirchen Coming soon
  • Living in Cologne
  • Working in Cologne
  • Accommodation in Cologne
  • What is Cologne famous for
  • Kölner Studierendenwerk
  • Living in Mainz
  • Working in Mainz
  • Accommodation in Mainz
  • Living in Potsdam
  • Working in Potsdam
  • Accommodation in Potsdam

Incoming Students

  • International Students
  • Study Abroad & Exchange Students
  • Study Abroad Certificates New
  • Working as a Student
  • 3 + 1 Double Degree Programme
  • Summer Programmes

Outgoing Students

  • Partner Universities
  • Semester Abroad
  • Internship Abroad
  • Study Abroad Experiences
  • International Office

Student Life

  • Student Initiatives
  • College Sports
  • Careers & Networking Alumni-Network Internship Business Projects Career Service Corporate Partners Entrepreneurship on our campuses
  • Rankings & Accreditations
  • Student Services
  • Sustainability & Climate Neutrality
  • Diversity & Inclusion

CBS Research

  • Research Clusters
  • Conferences & Symposia
  • Publications
  • Funded Projects
  • Digital Marketing Certificate
  • Double Degree Master
  • Campus & Student Life Overview

Presentation Skills: 15 tips for effective presentations

presentation-skills-15-tips-for-effective-presentations

A successful presentation requires good presentation skills and effective presentation techniques. Here we provide you with 15 presentation tips for effective presentations. Whether you are an experienced presenter, or just starting out, there should be ideas here to help you improve your presentation skills.

Presenting successfully: 15 tips to improve your presentation skills and give a killer presentation 

How do you give a good presentation this is how to succeed.

In order to be able to present successfully, not only the layout and the content of the presentation must be convincing. The decisive step is to convey the content of the presentation to the audience in the best possible way by presenting it correctly. The tips listed below should help you do this by improving your presentation skills. The most important thing to keep in mind is a healthy combination of the tips listed below. (The order of the tips does not give any information about their importance).

Not every tip will lead to a successful presentation. What is important in a presentation?

As mentioned earlier, you should try to implement a combination of the tips to give a successful presentation. It should be noted that not every one of these tips needs to fit in your own presentation. In addition, too many of these tips can make the presentation look overloaded and too "rehearsed". Therefore, think carefully in advance about what you want to pay particular attention to.

Here are 15 tips for killer presentations:

Tip 1: maintain eye contact while presenting and smile.

In order to give each of your listeners the feeling of being important and to make them feel personally addressed, it is particularly important to maintain eye contact with the audience during the presentation. Not only does this exude confidence, but it also helps your audience to connect with you and your subject. It also helps you feel less nervous.  Easier said than done right? Here's what can help:

Find someone in the audience who seems to be genuinely interested in the topic and is listening attentively (for example, your lecturer). Make eye contact with this person at the beginning of the presentation. Once you start feeling more calm and confident let your gaze drift over the audience to address the other listeners as well. Keep returning your gaze to the initial person to stay calm throughout the whole presentation.

Another alternative is to find a fixed point in the room (preferably on the wall behind the audience) which you fix at the beginning of the presentation. Similar to the first example, after you have achieved confidence, you can let your gaze wander over the audience and return to the previously selected fixed point again and again.

Don't look at the screen! Don't look at the floor! Don't just look at your index cards! Don't just look at the laptop!

Tip 2: Use of gestures and facial expressions

To emphasize the content of your presentation, it is advisable to use appropriate gestures and body language to get your message across. Avoid crossed arms, hands behind your back, or in your pockets during a presentation.  Always stand up straight, and try not to appear tense or stressed. You can do that by using your hands and arms to emphasize what you are saying and get your message across.  Your facial expressions should always be friendly and open. Smile and show that you enjoy the topic and you are confident in the information you are presenting.

Tip 3: Avoid distractions

Often you will not be able to avoid the use of aids. For example, you may need to use a laser pointer to show something on the screen, or you may need to use a pen to write something down on a flipchart. To avoid distractions for you and the audience, get into the habit of putting down tools you don't need! That way you will not be tempted to deal with them in the first place. You will also have your hands free for gestures.

Tip 4: Be prepared: Practice makes perfect

Practice makes perfect, right? If you prepare well before the presentation, you will feel more relaxed and confident while presenting and it will also improve your body language. 

Here are some ways to help you prepare for a presentation:

Rehearse in front of a crowd

Time yourself

Record yourself

Tip 5: Be confident

By appearing self-confident, you convey to the listener that you are confident in your topic and have prepared yourself sufficiently. Try to relax and not appear too stressed or nervous. Another tip for advanced speakers: Step out in front of the podium and walk around the room and get closer to the audience. This also exudes self-confidence and helps in attracting your audience's attention.

Check out our undergraduate programmes Check out our graduate programmes

Tip 6: Effective beginning/end

Good presentation skills can help you in captivating your audience straight away. In order to do that, you should start your presentation with a bang. Many studies show that if you can capture someone’s interest straight away, there’s a good chance they’ll listen to the rest of the presentation. Shock the audience, ask them to imagine something or think of a what-if situation, share a personal story, share a joke, u se a quote, or a video. You should also give an overview of the time and structure of your presentation. This outline should run through your presentation so that you can always assign the individual contents to an outline point. It is also helpful for your audience to have the outline displayed in a slimmed-down form during the whole presentation.

How you end the presentation is as important as how you start it. A weak ending will leave the audience uninspired. But a good ending will motivate them and help them walk away on a positive note. For example, include a call to action, end the presentation with a memorable quote, or a personal story, and don't forget to thank and acknowledge the audience. 

Tip 7: Speak freely

The headline speaks for itself. To make the presentation as lively and enjoyable as possible, you should avoid reading it off. Speak freely, slowly, and clearly. If you are not yet confident in what you are presenting, try using note cards. But keep in mind: No continuous text, but only short, concise bullet points! If you use note cards to support you, it is especially advisable at this point to memorize at least the beginning and end of your presentation, as eye contact is crucial at these points.

Tip 8: Avoid filler words

In order to make your presentation flow as smoothly and confidently as possible, you should avoid using filler words such as "um," "so," and so on. For your listeners, these words convey insecurity and inadequate preparation.

Tip 9: Bring along something to share

In addition to a handout, other small takeaways can also significantly improve your presentation. For example, if you are giving a presentation on gummy bears, why not offer some to your audience? If you are giving a presentation about your fishing hobby, why not show the audience your fishing equipment?

Tip 10: Use different types of media

A presentation can quickly become boring and monotonous. To avoid this, it is advisable to use different types of media. For example, combine videos and flipcharts, use the whiteboard, or show something practical on a model. This will increase the attention of your audience enormously and will help in keeping them engaged until the end.

Tip 11: Use effective pauses

When giving a presentation, you should keep in mind that you have already heard the content several times - your audience probably hasn't! Therefore, give your audience enough time to read and understand the content of your slides.

Effective use of speech pauses is a master technique. It is one of the most versatile tools in a presenter's toolbox. Yet very few people perform it well. A pause, if used correctly, can add a great deal to your presentation or speech. Pause before, during, or after saying something that you would like to emphasize. Pausing between two different parts of your presentation can indicate to the audience that something new is coming. A quick pause could also help you in remembering your next point, without the audience noticing that you forgot what to say.

Tip 12: Speak the language of the audience

When creating your presentation, you should already think about your target audience. This will help you present successfully later on. It is especially important that you speak the language of the audience. Use appropriate and relevant examples. Use "strong" and meaningful words in short sentences to avoid losing the audience. Make sure to use appropriate analogies and anecdotes and avoid foreign words, empty phrases, and clichés. If you have to use foreign words, explain them in a handout or footnote within the presentation.

Tip 13: Engage with the audience

Always try to keep the attention of your audience and keep them engaged during a presentation. To do this, it is advisable to regularly involve the audience. One way to do this is to ask questions. Deliberately ask "easy" questions so that can easily be answered by your audience. Another way to involve the audience in your presentation is by interacting with them. To make a point clearer, you can use an example to explain it in more detail, using a person (whose name you should know). You can address participants directly and refer to their work.

Tip 14: Don't fight the stage fright & take deep breaths

Stage fright is one of the biggest enemies of a presentation, yet you shouldn't let yourself be a victim of your feat. Do not fight it, rather address your fear and try and accept it, and transform it into positive enthusiasm. Don't let your stage fright get you all worked up and nervous. Take a couple of deep breaths to get oxygen to your brain and relax your body.

Tip 15: Choose the right angle on standing during a presentation

One of the most frequent questions that speakers ask themselves during a presentation is, how do I best position myself, and where do I stand in front of the audience?

You have a free stage without a podium

In many cases, you will be facing your audience in a "free space", without a podium. This gives you a lot of room to move, but at the same time, it creates uncertainty because you don't know how to position yourself properly or how to move. Avoid standing frontally in front of the audience! This frontal facing is unconsciously perceived negatively by the audience. It is perceived by the audience as a kind of frontal attack and causes stress in your audience. Make sure to stand slightly to the side of the audience. If you notice during the presentation that you are again standing frontally in front of your audience, simply move your right or left foot 20 cm forward.

You have a podium at your disposal

A podium makes it easier to decide how to position yourself and where to stand in front of the audience. In order not to make your presentation too monotonous, it is advisable to leave the "safe position" behind the lectern from time to time, e.g. to walk to the other side of the screen or to show something on the flipchart. This brings movement into your presentation and helps keep the connection with your audience. 

Björn Rolleter

Download a brochure & learn more about us.

We hope that you enjoy getting to know more about our school, study programmes and what we stand for. Follow us on Instagram & Facebook , get to know us at one of our Information Events , or Contact our student advisors to get more info.

Latest Blog Posts

https://4407739.fs1.hubspotusercontent-na1.net/hubfs/4407739/1_Website/1_Bilder_Website_Hubspot/Blogbeitr%C3%A4ge%20Fotos/Header/Generative%20KI%20im%20Digitalen%20Marketing.jpg

Generative Artificial Intelligence in Digital Marketing

https://4407739.fs1.hubspotusercontent-na1.net/hubfs/4407739/Design%20ohne%20Titel%20%281%29.png

CBS International Business School - Best Digital Education Provider 2023

https://4407739.fs1.hubspotusercontent-na1.net/hubfs/4407739/1_Website/1_Bilder_Website_Hubspot/Blogbeitr%C3%A4ge%20Fotos/Header/personalmanagement-gehalt.jpg

The salary of a financial manager - these are the earning opportunities

https://4407739.fs1.hubspotusercontent-na1.net/hubfs/4407739/1_Website/1_Bilder_Website_Hubspot/Blogbeitr%C3%A4ge%20Fotos/Header/Blog-pillarpages-tm-berufe.jpg

Technology management jobs: What career opportunities are there?

FIND YOUR DEGREE NOW

Write us on WhatsApp

I have read and accepted the privacy policy . Our website uses the visitor action pixel from Facebook, Facebook Inc, 1601 S. California Ave, Palo Alto, CA 94304, USA ("Facebook") for conversion measurement. This makes it possible to track the behavior of site visitors after they have been redirected to the provider's website by clicking on a Facebook ad. This allows the effectiveness of the Facebook ads to be evaluated for statistical and market research purposes and future advertising measures to be optimized.

10 Tips for Improving Your Public Speaking Skills

Few are immune to the fear of public speaking. Marjorie North offers 10 tips for speakers to calm the nerves and deliverable memorable orations.

Marjorie North

Snakes? Fine. Flying? No problem. Public speaking? Yikes! Just thinking about public speaking — routinely described as one of the greatest (and most common) fears — can make your palms sweat. But there are many ways to tackle this anxiety and learn to deliver a memorable speech.

In part one of this series,  Mastering the Basics of Communication , I shared strategies to improve how you communicate. In part two, How to Communicate More Effectively in the Workplace , I examined how to apply these techniques as you interact with colleagues and supervisors in the workplace. For the third and final part of this series, I’m providing you with public speaking tips that will help reduce your anxiety, dispel myths, and improve your performance.

Here Are My 10 Tips for Public Speaking:

1. nervousness is normal. practice and prepare.

All people feel some physiological reactions like pounding hearts and trembling hands. Do not associate these feelings with the sense that you will perform poorly or make a fool of yourself. Some nerves are good. The adrenaline rush that makes you sweat also makes you more alert and ready to give your best performance.

The best way to overcome anxiety is to prepare, prepare, and prepare some more. Take the time to go over your notes several times. Once you have become comfortable with the material, practice — a lot. Videotape yourself, or get a friend to critique your performance.

Communication Strategies: Presenting with Impact

Search all Communication programs.

2. Know Your Audience. Your Speech Is About Them, Not You.

Before you begin to craft your message, consider who the message is intended for. Learn as much about your listeners as you can. This will help you determine your choice of words, level of information, organization pattern, and motivational statement.

3. Organize Your Material in the Most Effective Manner to Attain Your Purpose.

Create the framework for your speech. Write down the topic, general purpose, specific purpose, central idea, and main points. Make sure to grab the audience’s attention in the first 30 seconds.

4. Watch for Feedback and Adapt to It.

Keep the focus on the audience. Gauge their reactions, adjust your message, and stay flexible. Delivering a canned speech will guarantee that you lose the attention of or confuse even the most devoted listeners.

5. Let Your Personality Come Through.

Be yourself, don’t become a talking head — in any type of communication. You will establish better credibility if your personality shines through, and your audience will trust what you have to say if they can see you as a real person.

6. Use Humor, Tell Stories, and Use Effective Language.

Inject a funny anecdote in your presentation, and you will certainly grab your audience’s attention. Audiences generally like a personal touch in a speech. A story can provide that.

7. Don’t Read Unless You Have to. Work from an Outline.

Reading from a script or slide fractures the interpersonal connection. By maintaining eye contact with the audience, you keep the focus on yourself and your message. A brief outline can serve to jog your memory and keep you on task.

8. Use Your Voice and Hands Effectively. Omit Nervous Gestures.

Nonverbal communication carries most of the message. Good delivery does not call attention to itself, but instead conveys the speaker’s ideas clearly and without distraction.

9. Grab Attention at the Beginning, and Close with a Dynamic End.

Do you enjoy hearing a speech start with “Today I’m going to talk to you about X”? Most people don’t. Instead, use a startling statistic, an interesting anecdote, or concise quotation. Conclude your speech with a summary and a strong statement that your audience is sure to remember.

10. Use Audiovisual Aids Wisely.

Too many can break the direct connection to the audience, so use them sparingly. They should enhance or clarify your content, or capture and maintain your audience’s attention.

Practice Does Not Make Perfect

Good communication is never perfect, and nobody expects you to be perfect. However, putting in the requisite time to prepare will help you deliver a better speech. You may not be able to shake your nerves entirely, but you can learn to minimize them.

Find related Communication programs.

Browse all Professional & Executive Development programs.

About the Author

North is a consultant for political candidates, physicians, and lawyers, and runs a private practice specializing in public speaking, and executive communication skills. Previously, she was the clinical director in the department of speech and language pathology and audiology at Northeastern University.

Why Gender Equity in the Workplace is Good for Business

Research indicates a correlation between gender equity and organizational success, yet it also points to obstacles for women in leadership.

Harvard Division of Continuing Education

The Division of Continuing Education (DCE) at Harvard University is dedicated to bringing rigorous academics and innovative teaching capabilities to those seeking to improve their lives through education. We make Harvard education accessible to lifelong learners from high school to retirement.

Harvard Division of Continuing Education Logo

The Center for Educational Resources (CER) is now known as the Center for Teaching Excellence and Innovation (CTEI). Same great staff, same great service.

Presentation Strategies

CER-site-icon_presentation%404x

Effective communication is essential in the classroom and in the real world. Good presentation skills, including public speaking and the design of visual materials, can be learned. Following the best practices outlined in the videos and resources below will help you become more effective at communicating your ideas in a professional way, while developing your own personal style.

Quick links:

Videos on Presenting

Videos on design principles, narrated presentations in powerpoint, best practices for effective presentations - video.

This video provides strategies for planning and delivering an oral presentation.

Creating and Presenting Your Poster - Video

This video gives tips on what to consider when planning the content, structure, and presentation of a poster.

PowerPoint Design Concept - White Space

White space is a basic design concept that will help clarify information in your PowerPoint presentations and other forms of visual content.

PowerPoint Design Concept - Visual Hierarchy

Visual hierarchy is an important design concept that will help you communicate your main message more effectively.

  Designing Effective Presentations - Fonts

Fonts can set the tone for your presentation but it is also important to understand how to make them as legible as possible while communicating your main message.

  Designing Effective Presentations - Color

Making thoughtful color choices in your presentation not only helps to set the appropriate feel or style for your presentation but can also help to improve the clarity of your message.

After reviewing the materials above about presentation strategies and design principles, practice those ideas by creating a narrated presentation in PowerPoint. The newer versions of PowerPoint allow you to record yourself giving the presentation (just your voice). The result adds audio objects for each slide, which makes it possible to redo a slide or two if you make mistakes. The PowerPoint file can then be exported to a movie file, complete with slide transistions and animations, to be easily reviewed or shared. This can serve as great practice for your presentation before showtime. 

Create a Narrated Presentation

The following link provides a helpful tutorial for both PC and Mac versions of PowerPoint: Recording a slide show with narrations and slide timings

Export a Video File

To export your slideshow as a MP4 file (or other video file) with your audio narrations, please review the following help page, which describes both the PC and Mac versions method: Save a presentation as a Movie file or MP4

NOTE : Not all versions of PowerPoint have the features mentioned above. Hopkins Affiliates have access to a Microsoft Office 365 license which will allow you to download the newest version of Office including PowerPoint. Please visit the following page for how to download Microsoft Office 365: Office 365 Communication Hub, Microsoft Office

  • Effective Poster Presentation - Handout
  • This PDF presents strategies to consider in determing poster content, structure, and graphic design. It includes tips on presentation logisitics

12 Strategies to Improve Your Presentation Skills

Presentation-Skills

Janine Ordman | Jan, 5 2018

Table of Contents

Few of us are comfortable speaking in front of an audience, but having the skill to present information effectively in the workplace is a valuable one to have; even more so in a modern workplace where we have come to rely less on written forms of communication (pointing the finger, here, at shorter attention spans and the concomitant reliance on straight-to-the-point messaging). And, to quote a colleague – “How an idea is packaged is just as important as the idea itself,” and in some cases, perhaps even more important.

Save Thousands Of Dollars With Coggno Prime Subscription

  • Presentation Skills

In 2016, Forbes discussed results from a Prezi survey that revealed that 70% of employed Americans who give presentations believe that presentation skills are critical to their success at work. The article ventures a guess that the other 30% of survey respondents are perhaps just late in realizing this. If it’s such an important skill, how can employees improve, short of imagining their co-workers naked? The experts have this to say:

1. Arrive early

Prepared for your presentation is one of the best ways to ensure a good presentation. You should inspect the location, double and triple check all the equipment you’re going to use, and make sure it works perfectly. When your audience enters the room, you’ll be welcoming them with a smile. You’ll feel more comfortable and less nervous than if you came in with everyone sitting down and just waiting to start your presentation.

2. Know your audience and keep them interested

What is your audience expecting to get from your presentation? Try to meet, or even exceed, these expectations by staying on-message and including an effective and relevant accompanying slide deck to supplement, rather than imitate the verbal component.

3. Plan your presentation and structure your thoughts/ideas/arguments

People will soon lose interest or disregard what you have to say if it’s clear that you don’t even know what you’re trying to say.

4. Manage your ‘stage-fright’

Everyone handles anxiety differently, so it’s important to identify your presentation stress triggers and to implement strategies to cope with them – whether it is to wear something you feel confident in, or doing breathing exercises beforehand.

5. Work on your delivery

A good presentation involves more than just a confident delivery. It requires of the presenter to know when to pause to give the audience a chance to digest new information or when to ask for engagement to stimulate critical thinking. Excellent delivery comes with practice, and perhaps some guidance from other good presenters (e.g. watching Ted talks or participating in Toastmasters).

6. Keep it short and relevant

There is always room for footnotes and follow-ups in the Q&A, so keep it concise and impactful.

7. Positive thinking

Positive thinking will help you conquer presentation anxiety a long way. If you think your presentation would be a failure, it’s a failure. But if you think it’s going to be a smashing success, then you’ll do your utmost to make sure it happens. When confident, you appear to project your optimism when talking. It will manifest as you speak and as you address your audience.

8 Add a touch of humor

Humor will impress an audience since it shows you don’t take yourself too seriously. If you can make the audience laugh a few times, they will also be more open to what you’re doing, which will make you more relaxed. But avoid telling apparent jokes, as they can seem forced. Instead, try to weave some funny thoughts about your work or the subject you’re talking about.

9. Don’t be a statue

Your body is also an essential tool. You don’t want to make the listener believe you don’t know what you’re talking about. You don’t want to be rigid, use your hands while talking, or feel free to walk around a little (don’t walk around too much, or it can come across as hesitation). This will keep engaged those you’re talking to. Such gestures can also convey a sense of optimism that can strengthen the message a long way.

10. Start visualizing your success

It’s a good idea to imagine making a fantastic presentation, as it will help improve your morale. Try to do this as many times as you can before giving your presentation. If you ever feel anxious, try breathing slowly to lower your heart rate.

11. Don’t present on an empty stomach

Try eating something before presenting. If you’re anxious, it might be the last thing you feel like doing, but getting a light snack before a presentation will help keep you mentally alert. And if your presentation’s mindset really stresses you out, try a physical activity blast. Exercise helps the body use stress hormones like adrenaline and cortisol, so take a brisk walk or visit the gym beforehand-it makes you feel much calmer.

12. Review other presenters

Do your best to watch as many presentations as possible. If you can’t, there’s plenty of archived presentations on YouTube. Write down what you want and don’t like it. Study body language, voice, presentation slides of presenters.

Take some notes, such as, what’s the crowd’s response? They’re loving it? How you feel about the presentation? You think you can do better? Knowing the answers to these questions would significantly enhance your presentation skills.

Need more help?

Coggno offers the following online training courses to assist employees in becoming better presenters and more effective communicators :

Here are some of the top presentation skills courses:

Course 1: Mastering Your Presentation Skills: How to Speak in Front of People

Course 2: Presentation and Public Speaking Made Easy

Course 3: Powerful Presentations

Course 4: Business Communication Skills Suite: How to Communicate Effectively at Work

Course 5: Powerful Presentations – It’s All About an Authentic You!

Course 6: Communication Skills for Employees

*Discounts applicable: 20% OFF, valid thru Feb. 5th, 2018!

Coggno. Training. Simplified.

Maximize Training, Minimize Costs With Coggno Prime

  • Soft Skills
  • Employee Presentations

Free LMS 101: Concepts, Trends, Applications

BP_Guide-1-1

In this Ebook, we cover:

  1. Keeping Teams Engaged and Happy

  2. The Latest Subjects, Added Quickly

  3. Upskilling and Reskilling Makes Employees Stick Around

  4. Make Learning a Game Whenever Possible

  5. Community Learning Increases Learning Time 30X

  6. Making Online Learning More Interesting & Personal

  7. Managers As the Keys - Using LMS to Help the Whole Team Succeed

  8. Trends and Application in LMS Differ By Age

  9. LMS Training Making Business More Resilient

Get the eBook here

strategies for effective presentation skills

Janine Ordman

Recent Post

drug and alcohol certification

The Need For Drug And Alcohol Certification Program

16 , feb 2024.

virginia real estate license course

Tips And Advice To Choose The Best Virginia Real Estate License Course Online

15 , feb 2024.

new york sexual harassment training

A Comprehensive Guide On New York Sexual Harassment Training Requirements

14 , feb 2024.

ca sexual harassment prevention training

What Are The Legal Requirements For CA Sexual Harassment Prevention Training?

12 , feb 2024.

L&d manager

L&D Managers Outlook In 2024: Navigating The Evolving Learning Landscape

9 , feb 2024.

online training courses Blog

Boost Your Workforce's Skill

Fresh and relevant courses to elevate your team’s skills and competencies, top training courses.

  • Health & Safety
  • HR & Compliance
  • Employee Management
  • Customer Relations & Interactions

Training solutions

  • Construction Safety
  • Workplace Diversity
  • Sexual harassment
  • Workplace Harassment
  • Workplace Safety
  • HIPAA Training
  • UST Operator

Products & Pricing

  • Coggno Prime
  • Training Hub
  • Private LMS
  • Coggno Create
  • Coggno Connect
  • Sell Your Training
  • Course Dispatch
  • Knowledge Base
  • Client Stories
  • Workplace Essentials

About Coggno

Quick links.

  • GDPR Compliance
  • Content Policy
  • User Agreement

Copyright © 2024 Coggno Inc. All rights reserved.

strategies for effective presentation skills

IMAGES

  1. Presentation Skills Ultimate Guide How to Give a Good Presentation

    strategies for effective presentation skills

  2. How to Build Effective Presentation Skills: 5 Top Tips

    strategies for effective presentation skills

  3. Presentation Skills Ultimate Guide

    strategies for effective presentation skills

  4. Presentation Skills 101: A Guide to Presentation Success

    strategies for effective presentation skills

  5. 7 Tips For Improving Presentation Skills

    strategies for effective presentation skills

  6. Effective Presentations 101

    strategies for effective presentation skills

VIDEO

  1. Quick Presentation Skills Tips That Everyone Can Use: Tip 4- Share Your Priorities

  2. How to make use of effective presentation skills in your study

  3. Effective Presentation Skills:Presentation is Performance

  4. CAREER GUIDE || The Effective Presentation Skills for the Students & Entrepreneurs || 9.2.24 11am

  5. Top 3 Tips To Improve Your Presentation Skills

  6. Effective Presentation Skills for Managers

COMMENTS

  1. What Are Effective Presentation Skills (and How to Improve Them)

    Pitching a new idea or business to potential partners or investors Why are presentation skills important? Delivering effective presentations is critical in your professional and personal life.

  2. What It Takes to Give a Great Presentation

    Here are a few tips for business professionals who want to move from being good speakers to great ones: be concise (the fewer words, the better); never use bullet points (photos and images paired...

  3. Top Tips for Effective Presentations

    1. Show your Passion and Connect with your Audience It's hard to be relaxed and be yourself when you're nervous. But time and again, the great presenters say that the most important thing is to connect with your audience, and the best way to do that is to let your passion for the subject shine through.

  4. 6 presentation skills and how to improve them

    2. Watch other presentations. Developing the soft skills necessary for a good presentation can be challenging without seeing them in action. Watch as many as possible to become more familiar with public speaking skills and what makes a great presentation. You could attend events with keynote speakers or view past speeches on similar topics online.

  5. 21 Ways To Improve Your Presentation Skills

    Bailey Maybray Published: April 07, 2023 You know the feeling of sitting through a boring presentation. A text distracts you. A noise outside pulls your gaze. Your dog begs for attention. By the time the presentation ends, you question why you needed to sit and listen in the first place.

  6. Presentation Skills 101: A Guide to Presentation Success

    Closing statement The Importance of Presentation Skills Effective communication is the answer to reaching business and academic goals. The scenarios in which we can be required to deliver a presentation are as diverse as one can imagine. Still, some core concepts apply to all presentations.

  7. Public Speaking: 30 Tips To Improve Your Presentation Skills

    17. Know your time limit. When creating your presentation, work within a time limit. If a meeting lasts only an hour, organize your presentation for 30 to 45 minutes, leaving time for discussion or questions. 18. Learn to slow down. Often, when people feel nervous, they speak faster.

  8. Presentation Skills: Examples + 25 Ways to Improve Yours

    Effective presentation skills you need for jobs and creative presentation ideas. Want to save time and have your resume ready in 5 minutes? Try our resume builder. It's fast and easy to use. Plus, you'll get ready-made content to add with one click. See 20+ resume templates and create your resume here. Create your resume now

  9. 9 Tips for Improving Your Presentation Skills For Your Next Meeting

    1. Practice speaking in front of others TRY THIS TEMPLATE Practice always makes perfect. It doesn't matter how well you know what you're talking about, the moment you have to persuade, engage, or teach in front of an audience, you will probably stumble a bit.

  10. 20 Ways to Improve Your Presentation Skills

    1. Practice! Naturally, you'll want to rehearse your presentation multiple times. While it can be difficult for those with packed schedules to spare time to practice, it's essential if you want to deliver a rousing presentation. I'm famous around the office for staying up late the night before a big presentation, practicing over and over.

  11. Presentation Skills

    Presenting or making a speech at a conference or event. Objecting to a planning proposal at a council meeting. Making a speech at a wedding. Proposing a vote of thanks to someone at a club or society. On behalf of a team, saying goodbye and presenting a gift to a colleague who is leaving.

  12. Unlock effective presentation skills (tips and best practices)

    In this article, we've summoned the following 8 presentation skills that are essential to any presenter that wants to make an impact with their message. 1. Effective communication. Effective communication skills are critical when it comes to presenting information to others.

  13. Powerful and Effective Presentation Skills

    This is not surprising. Effective communications skills are a powerful career activator, and most of us are called upon to communicate in some type of formal presentation mode at some point along the way. For instance, you might be asked to brief management on market research results, walk your team through a new process, lay out the new budget ...

  14. 11 Tips for Improving Your Presentation Skills (& Free Training)

    Tip #2: Create an audience journey map. Tip #3: Keep your slides short and sweet. Tip #4: Focus on your presentation design. Tip #5: Visualize boring numbers and data. Tip #6: Practice in front of a live audience. Tip #7: Meet your audience before presenting. Tip #8: Channel nervous energy into enthusiastic energy.

  15. How to Make an Effective Presentation (Guide, Tips & Examples)

    2. Research your topic and know it inside and out. When the time comes to present your presentation, you need to feel confident in yourself and your abilities in order to win your crowd's trust. One way you can achieve this is by knowing all the ins and outs of your topic.

  16. 10 Tips to Improve Your Public Speaking Skills

    We'll present you 10 tips you can use to start improving your public speaking skills. 1. Know your audience. You're more likely to feel comfortable presenting to an audience if you know who they are. That way, you can craft your message in a tone that resonates with them, perhaps using humor to ease the tension.

  17. Effective presentation skills: 7 tips to boost your confidence

    There are 7 presentation delivery skills that you need to work on and continue to improve (more on that later). 1. Stand with a strong core. Effective presentation skills start with posture. And the good news is, this is simple. Feet flat on the ground, space between them, your weight equally distributed.

  18. effective presentation strategies

    Visuals enrich your presentation, help reinforce your words, highlight important points, and keep your audience engaged. Visuals are powerful tools. Used wisely, they can elevate your presentation to a whole new level. Most people are visual learners - 65% to be exact.

  19. Presentation Skills: 15 tips for effective presentations

    Tip 7: Speak freely. The headline speaks for itself. To make the presentation as lively and enjoyable as possible, you should avoid reading it off. Speak freely, slowly, and clearly. If you are not yet confident in what you are presenting, try using note cards.

  20. Strategies for Developing Effective Presentation Skills

    Use relaxation techniques to overcome nervousness Learn how to project your voice and use pauses to dramatize your point Expertly handle difficult questions and situations Communicate with clarity and conviction Gain confidence in your presentation skills Balancing Verbal and Nonverbal Messages

  21. 10 Tips for Improving Your Public Speaking Skills

    3. Organize Your Material in the Most Effective Manner to Attain Your Purpose. Create the framework for your speech. Write down the topic, general purpose, specific purpose, central idea, and main points. Make sure to grab the audience's attention in the first 30 seconds. 4. Watch for Feedback and Adapt to It. Keep the focus on the audience.

  22. Presentation Strategies

    Presentation Strategies Effective communication is essential in the classroom and in the real world. Good presentation skills, including public speaking and the design of visual materials, can be learned.

  23. 12 Strategies to Improve Your Presentation Skills

    12 Strategies to Improve Your Presentation Skills Janine Ordman | Jan, 5 2018 Table of Contents Presentation Skills 1. Arrive early 2. Know your audience and keep them interested 3. Plan your presentation and structure your thoughts/ideas/arguments 4. Manage your 'stage-fright' 5. Work on your delivery 6. Keep it short and relevant 7.

  24. Strategies for Developing Effective Presentations

    One of the first steps to developing an effective presentation is to ensure that there are visual aids to complement the speaker. Visual aids are simply a tool and strategy that helps to...

  25. How to Design Effective Presentations Quickly

    A good presentation design will enhance your content and make it easier for your audience to follow and remember. Some basic design principles are to use contrast, alignment, repetition, and ...

  26. Melissa Thompson on Instagram: " Instagram LIVE Alert! Tomorrow (8th

    6 likes, 3 comments - likemelissathompson on February 7, 2024: " Instagram LIVE Alert! Tomorrow (8th Feb) at 8:00 AM CST | @likemelissathompson Join me..."