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15 excellent ux case studies every creative should read.

  • By Sandra Boicheva
  • October 21st, 2021

In a previous article, we talked about UX portfolios and how they carefully craft a story of how designers work. Interestingly enough, recruiters decide if a UX freelance designer or an agency is a good match within 5 minutes into the portfolio . In order to persuade these recruiters, the portfolio needs to present an appealing story that showcases the skill, the thought process, and the choices taken for key parts of the designs. With this in mind, today we’ll talk about UX case studies and give 15 excellent examples of case studies with compelling stories.

The Storytelling Approach in UX Case Studies

An essential part of the portfolio of a UX designer is the case studies that pack a showcase of the designer’s skills, way of thinking, insights in the form of compelling stories. These case studies are often the selling point as recruiters look for freelancers and agencies who can communicate their ideas through design and explain themselves in a clear and appealing way. So how does this work?

Photography by Alvaro Reyes

Just like with every other story, UX case studies also start with an introduction, have a middle, and end with a conclusion .

  • Introduction: This UX case study example starts with a design brief and presents the main challenges and requirements. In short, the UX designer presents the problem, their solution, and their role.
  • Middle: The actual story of the case study example explains the design process and the techniques used. This usually starts with obstacles, design thinking, research, and unexpected challenges. All these elements lead to the best part of the story: the action part. It is where the story unveils the designer’s insights, ideas, choices, testing, and decisions.
  • Conclusion: The final reveal shows the results and gives space for reflection where the designer explains what they’ve learned, and what they’ve achieved.

Now as we gave you the introduction, let’s get to the main storyline and enjoy 15 UX case studies that tell a compelling story.

1. Car Dealer Website for Mercedes-Benz Ukraine by Fulcrum

This case study is a pure pleasure to read. It’s well-structured, easy to read, and still features all the relevant information one needs to understand the project. As the previous client’s website was based on the official Mercedes Benz template, Fulcrum had to develop an appealing and functional website that would require less time to maintain, be more user-friendly, and increase user trust.

  • Intro: Starts with a summary of the task.
  • Problem: Lists the reasons why the website needs a redesign.
  • Project Goals: Lists the 4 main goals with quick summaries.
  • Project: Showcases different elements of the website with desktop and mobile comparison.
  • Functionality: Explains how the website functionality helps clients to find, and order spare parts within minutes.
  • Admin Panel: Lists how the new admin panel helps the client customize without external help.
  • Elements: Grid, fonts, colors.
  • Tech Stack: Shows the tools used for the backend, mobile, admin panel, and cloud.
  • Client review: The case study ends with a 5-star review by the marketing director of Mercedes Benz Ukraine, Olga Belova.

This case study is an example of a detailed but easy to scan and read story from top to bottom, featuring all relevant information and ending on the highest note: the client’s review.

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2. Galaxy Z Flips 5G Website by DFY

This is a big project that covers every aspect of the website, including the UX strategy. The creative studio aimed to fully illustrate and demonstrate the significant upgrades over previous models and to enable two-way communication with the customers through an interactive experience.

  • Intro: Summary of the project and roles.
  • Interactive Experience: The main project goal.
  • Demonstration: Explains the decision to feature 360-degree views and hands-on videos instead of technical terms.
  • Screens: Includes high-quality screenshots of significant pages and features.
  • Ecosystem: Highlight a page with easy navigation across different products as a marketing decision that makes cross-selling seamless.
  • Essentials: Showcases a slider of all products with key features that provide ample information.
  • Showroom: Interactive experience that helps the user “play around” with the product.
  • Credits: As a conclusion, DFY features the stakeholders involved.

A strong presentation of a very ambitious project. It keeps the case study visual while still providing enough insight into the thought process and the most important decisions.

3. Jambb Social Platform by Finna Wang

Here we have a beautiful case study for a platform that aims to help creators grow their communities by recognizing and rewarding their base of supporters. It tackles a curious problem that 99% of fans who contribute in non-monetary ways don’t get the same content, access, and recognition they deserve. This means the creators need a way to identify their fans across all social platforms to grow their business and give recognition. To get a clear picture of what the design has to accomplish, Finna Wang conducted stakeholder interviews with the majority of the client’s team.

  • Intro: Listing roles, dates, team, and used tools.
  • Project Overview: The main concept and the reasons behind it.
  • Exploration: What problem will the platform solve, preliminary research, and conclusions from the research.  The section includes the project scope and problem statement.
  • Design Process: A thorough explanation of the discoveries and the exact steps.
  • User Flows:  3 user flows based on common tasks that the target user/fan would do on the site.
  • Design Studio: Visualization process with wireframes, sitemap, prototypes.
  • Design Iterations: The designer highlights the iterations they were primary behind.
  • Style Guide: Typography, colors, visual elements breakdown.
  • Usability Testing: Beta site vs Figma prototype; usertesting.com, revised problem statement.
  • Prototype: Features an accessible high fidelity prototype in Figma you can view.
  • Takeaways: Conclusions.

An extremely detailed professionally made and well-structured UX case study. It goes a step further by listing specific conclusions from the conducted research and featuring an accessible Figma prototype.

4. Memento Media by Masha Keyhani

This case study is dedicated to a very interesting project for saving family stories. It aims to help users capture and record memories from their past. To do so, the design team performed user research and competitive analysis. The entire project took a 6-week sprint.

  • Overview: Introducing the client and the purpose of the app.
  • My Role: Explaining the roles of the designer and their team.
  • Design Process: A brief introduction of the design process and the design toolkit
  • Home: The purpose of the Homepage and the thought process behind it.
  • Question Selection: The decision behind this screen.
  • Recording Process: Building the recording feature and the decisions behind it.
  • User research: a thorough guide with the main focuses, strategies, and competitor analysts, including interviews.
  • Research Objectives: The designer gives the intent of their research, the demographics, synthesis, and usability testing insights.
  • Propositions: Challenges and solutions
  • User Flow: Altering the user flow based on testing and feedback.
  • Wireframes: Sketches, Lo-Fi wireframing.
  • Design System: Typography, colors, iconography, design elements.
  • The Prototype: It shows a preview of the final screens.

This UX study case is very valuable for the insights it presents. The design features a detailed explanation of the thinking process, the research phase, analysts, and testing which could help other creatives take some good advice from it for their future research.

5. Perfect Recipes App by Tubik

Here we have a UX case study for designing a simple mobile app for cooking, recipes, and food shopping. It aims to step away from traditional recipe apps by creating something more universal for users who love cooking with extended functionality. The best idea behind it is finding recipes based on what supplies the user currently has at home.

  • Intro: Introducing the concept and the team behind it.
  •  Project: What they wanted to make and what features would make the app different than the competitors.
  • UI design: The decisions behind the design.
  • Personalization: Explaining how the app gives the user room for personalization and customizing the features according to their personal preferences.
  • Recipe Cards and Engaging Photos: The decisions behind the visuals.
  • Cook Now feature: Explaining the feature.
  • Shopping List: Explaining the feature.
  • Pantry feature:  The idea to sync up the app with AmazonGo services. This case study section features a video.
  • Bottom Line: What the team learned.

This UX case study is a good example of how to present your concept if you have your own idea for an app. You could also check the interactive preview of the app here .

6. SAM App by Mike Wilson

The client is the Seattle Art Museum while the challenge is to provide engaging multimedia content for users as well as self-guided tours. Mile Wilson has to create an experience that will encourage repeat visits and increase events and exhibition attendance.

  • Intro: Listing time for the project, team members, and roles.
  • The Client: A brief introduction of Seattle Art Museum
  • The Challenge: What the app needs to accomplish.
  • Research and Planning: Explaining the process for gathering insights, distributing surveys, interviews, and identifying specific ways to streamline the museum experience.
  • Sloane: Creating the primary persona. This includes age, bio, goals, skills, and frustrations.
  • Designing the Solution: Here the case study features the results of their research, information architecture, user flows, early sketching, paper prototypes, and wireframes.
  • Conclusion: Explaining the outcome, what the team would have done differently, what’s next, and the key takeaways.

What we can take as a valuable insight aside from the detailed research analysis, is the structure of the conclusion. Usually, most case studies give the outcome and preview screens. However, here we have a showcase of what the designer has learned from the project, what they would do differently, and how they can improve from the experience.

7. Elmenus Case Study

This is a case study by UX designers Marwa Kamaleldin, Mario Maged, Nehal Nehad, and Abanoub Yacoub for redesigning a platform with over 6K restaurants. It aims to help users on the territory of Egypt to find delivery and dine-out restaurants.

  • Overview: What is the platform, why the platform is getting redesigned, what is the target audience. This section also includes the 6 steps of the team’s design process.
  • User Journey Map: A scheme of user scenarios and expectations with all phases and actions.
  • Heuristic Evaluation: Principles, issues, recommendations, and severity of the issues of the old design.
  • First Usability Testing: Goals, audience, and tasks with new user scenarios and actions based on the heuristic evaluation. It features a smaller section that lists the most severe issues from usability for the old design.
  • Business Strategy: A comprehensive scheme that links problems, objectives, customer segment, measurements of success, and KPIs.
  • Solutions: Ideas to solve all 4 issues.
  • Wireframes: 4 directions of wireframes.
  • Styleguide: Colors, fonts, typeface, components, iconography, spacing method.
  • Design: Screens of the different screens and interactions.
  • Second Usability Testing: Updated personas, scenarios, and goals. The section also features before-and-after screenshots.
  • Outcome: Did the team solve the problem or not.

A highly visual and perfectly structured plan and process for redesigning a website. The case study shows how the team discovers the issues with the old design and what decisions they made to fix these issues.

8. LinkedIn Recruiter Tool by Evelynma

A fresh weekend project exploring the recruiting space of LinkedIn to find a way to help make it easier for recruiters to connect with ideal candidates.

  • Background Info: What made the designer do the project.
  • Problem and Solution: A good analysis of the problem followed by the designer’s solution.
  • Process: This section includes an analysis of interviewing 7 passive candidates, 1 active candidate, 3 recruiters, and 1 hiring manager. The designer also includes their journey map of the recruiting experience, a sketch of creating personas, and the final 3 personas.
  • Storyboard and User Flow Diagrams: The winning scenario for Laura’s persona and user flow diagram.
  • Sketches and Paper Prototypes: Sticky notes for paper prototypes for the mobile experience.
  • Visual Design: Web and mobile final design following the original LinkedIn pattern.
  • Outcome: Explaining the opportunity.

This is an excellent UX case study when it comes to personal UX design projects. creating a solution to a client’s problem aside, personal project concepts is definitely something future recruiters would love to see as it showcases the creativity of the designers even further.

9. Turbofan Engine Diagnostics by Havana Nguyen

The UX designer and their team had to redesign some legacy diagnostics software to modernize the software, facilitate data transfers from new hardware, and improve usability. They built the desktop and mobile app for iOS and Android.

  • Problem: The case study explain the main problem and what the team had to do to solve it.
  • My Role: As a lead UX designer on a complicated 18-month project, Havana Nguyen had a lot of work to do, summarized in a list of 5 main tasks.
  • Unique Challenges: This section includes 4 main challenges that made the project so complex. ( Btw, there’s a photo of sketched wireframes literally written on the wall.)
  • My Process: The section includes a description of the UX design process highlighted into 5 comprehensive points.
  • Final Thoughts: What the designer has learned for 18 months.

The most impressive thing about this case study is that it manages to summarize and explain well an extremely complex project. There are no prototypes and app screens since it’s an exclusive app for the clients to use.

10. Databox by FireArt

A very interesting project for Firearts’s team to solve the real AL & ML challenges across a variety of different industries. The Databox project is about building scalable data pipeline infrastructure & deploy machine learning and artificial intelligence models.

  • Overview: The introduction of the case study narrows down the project goal, the great challenge ahead, and the solution.
  • How We Start: The necessary phases of the design process to get an understanding of a product.
  • User Flow: The entire scheme from the entry point through a set of steps towards the final action of the product.
  • Wireframes: A small selection of wireframe previews after testing different scenarios.
  • Styleguide: Typography, colors, components.
  • Visual Design: Screenshots in light and dark mode.

A short visual case study that summarizes the huge amount of work into a few sections.

11. Travel and Training by Nikitin Team

Here’s another short and sweet case study for an app with a complete and up-to-date directory of fitness organizations in detailed maps of world cities.

  • Overview: Explaining the project.
  • Map Screen : Outlining the search feature by categories.
  • Profiles: Profile customization section.
  • Fitness Clubs: Explaining the feature.
  • Icons: A preview of the icons for the app.
  • App in Action: A video of the user experience.

This case study has fewer sections, however, it’s very easy to read and comprehend.

12. Carna by Ozmo

Ozmo provides a highly visual case study for a mobile application and passing various complexities of courses. The main goal for the UX designer is to develop a design and recognizable visual corporate identity with elaborate illustrations.

  • Intro: A visual project preview with a brief description of the goal and role.
  • Identity: Colors, fonts, and logo.
  • Wireframes: The thinking process.
  • Interactions: Showcase of the main interactions with animated visuals.
  • Conclusion: Preview of the final screens.

The case study is short and highly visual, easy to scan and comprehend. Even without enough insight and text copy, we can clearly understand the thought process behind and what the designer was working to accomplish.

13. An Approach to Digitization in Education by Moritz Oesterlau

This case study is for an online platform for challenge-based learning. The designer’s role was to create an entire product design from research to conception, visualization, and testing. It’s a very in-depth UX case study extremely valuable for creatives in terms of how to structure the works in their portfolio.

  • Intro: Introducing the client, project time, sector, and the designer’s role.
  • Competitive Analysis: the case study starts off with the process of creating competitive profiles. It explains the opportunities and challenges of e-learning that were taken into consideration.
  • Interviews and Surveys: Listing the goals of these surveys as well as the valuable insights they found.
  • Building Empathy: The process and defining the three target profiles and how will the project cater to their needs. This section includes a PDF of the user personas.
  • Structure of the Course Curriculum: Again with the attached PDF files, you can see the schemes of the task model and customer experience map.
  • Information Architecture: The defined and evaluated sitemap for TINIA
  • Wireframing, Prototyping, and Usability Testing :  An exploration of the work process with paper and clickable prototypes.
  • Visual Design: Styleguide preview and detailed PDF.
  • A/B and Click Tests: Reviewing the usability assumptions.
  • Conclusion: A detailed reflection about the importance of the project, what the designer learned, and what the outcome was.

This is a very important case study and there’s a lot to take from it. First, the project was too ambitious and the goal was too big and vague. Although the result is rather an approximation and, above all, at the conceptual level requires further work, the case study is incredibly insightful, informative, and insightful.

14. In-class Review Game by Elizabeth Lin

This project was never realized but the case study remains and it’s worth checking out. Elizabeth Lin takes on how to create an engaging in-class review game with a lot of research, brainstorming, and a well-structured detailed process.

  • Intro: What makes the project special.
  • Research: Explaining how they approached the research and what they’ve learned.
  • Brainstorming: the process and narrowing all How Might We questions to one final question: How might we create an engaging in-class math review game.
  • Game Loop and Storyboarding: Sketch of the core game loop and the general flow of the game.
  • Prototyping: Outlining basic game mechanics and rounds in detail.
  • Future Explorations: The case study goes further with explorations showing how the product could look if we expanded upon the idea even further.
  • What Happened?:  The outcome of the project.

This case study tells the story of the project in detail and expands on it with great ideas for future development.

15. Virtual Makeup Studio by Zara Dei

And for our last example, this is a case study that tells the story of an app-free shippable makeover experience integrated with the Covergirl website. The team has to find a way to improve conversion by supporting customers in their purchase decisions as well as to increase basket size by encouraging them to buy complementary products.

  • Intro: Introducing the project and the main challenges.
  • Discovery and Research: Using existing product information on the website to improve the experience.
  • Onboarding and Perceived Performance: Avoiding compatibility issues and the barrier of a user having to download an app. The section explains the ideas for features that will keep users engaged, such as a camera with face scan animation.
  • Fallback Experience and Error States: Providing clear error messaging along with troubleshooting instructions.
  • Interactions: explaining the main interactions and the decisions behind them.
  • Shared Design Language: Explaining the decision to provide links on each product page so users could be directed to their preferred retailer to place their order. Including recommended products to provide users with alternatives.
  • Outcome and Learning: The good ending.
  • Project Information: Listing all stakeholders, the UX designer’s role in a bullet list, and design tools.

In Conclusion

These were the 15 UX case studies we wanted to share with you as they all tell their story differently. If we can take something valuable about what are the best practices for making an outstanding case study, it will be something like this.

Just like with literature, storytelling isn’t a blueprint: you can write short stories, long in-depth analyses, or create a visual novel to show your story rather than tell. The detailed in-depth UX case studies with lots of insights aren’t superior to the shorter visual ones or vice versa. What’s important is for a case study to give a comprehensive view of the process, challenges, decisions, and design thinking behind the completed project .

In conclusion, a UX case study should always include a summary; the challenges; the personas; roles and responsibilities; the process; as well as the outcomes, and lessons learned.

Video Recap

Take a look at the special video we’ve made to visualize and discuss the most interesting and creative ideas implemented in the case studies.

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In the meantime, why not browse through some more related insights on web development and web design?

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Top 22 Stunning UX Case Studies You Should Know in 2022

An immersive yet well-structured UX case study helps UX professionals show off their design talents in portfolio websites, and let them communicate better with employers, designers and others easily.

However, as a UX designer , how can you write a perfect UX case study to easily get hired or communicate with others better?

Mockplus has handpicked 22 of the best UX design case study examples in 2022 to help you get inspiration, improve your portfolios and make your own things with ease. A step-by-step guideline about how to create a UX case study is also followed.

What is a UX case study?

A UX case study tells the story of how you create a great website or app and, in particular, what you do to improve the UX of the site. UX designers—newbies and experts alike—will often share a case study on a portfolio website as a great way to get hired. Just like sending a resumé. 

So, it is a lot more than just a copy of everything you've done while designing the project. To really showcase your design talent and the breadth of your abilities, you need to make sure the following are all included:

  • A full description of your role in the project;
  • The biggest challenges you've faced;
  • The solutions you've chosen, how you chose them and why;
  • How you communicate and collaborate with others; and
  • The outcomes and the lessons you’ve learned.  

To this, you should feel free to add any further information that you think would help you stand out from the crowd. 

UX Case Study Example

It is also worth remembering that UX case studies are a good resource for UX design beginners to learn more practical design skills and to gain from the real experience of others in dealing deal with difficult or urgent problems.

22 Best UX case study examp le s you should learn

Whatever stage you’re at and whatever you are writing your case study for, these 22 top examples are bound to inspire you. 

1. Perfect Recipe -UX design for cooking and shopping

Perfect Recipe

Designer s : Marina Yalanska and Vlad Taran

Case Study : Perfect Recipe

This is a mobile application that enables users to search for food recipes and to buy what they need to cook different dishes.

Why d id  we choose this  one?

This case study illustrates the entire UX design process is very simple, plain language. Many aspects of the process are included, along with some really inspirational ideas, such as product personalization, challenges and solutions, animated interactions, and other interface details.

Extra tips :

This example is from the Tubikstudio blog, which is very popular among designers. It regularly shares different branding, UI, and UX case studies. We would strongly recommend that you follow this blog to keep yourself up to date with the latest and most creative case studies.

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2. GnO Well Being - Branding, Web Desing & UX

GnO Well Being

Designer : Marina Yalanska and Olga Zakharyan

Case Study : GnO Well Being

This is a creative illustration website that presents and sells a weighted designer blanket that helps you get a good night’s sleep, the first step to good health and a better life.

Why d id  we choose this ?

This example is so much more than a great UX case study. In addition to the UX design , it gives you insight into many more key design issues, such as the logo, custom graphics, website pages, interactions and so on. There are many ideas here that you could copy for your own projects.

3. Splitwiser - UI/UX case redesign

Splitwiser

Designer : Chethan KVS (a Product designer at Unacademy)

Case Study : Splitwise

This is a concept mobile app that enables users to track and split expenses with friends. The designer has also given it another name, "Splitwise." 

Why do we choose this ?

This case study shares the designer's insights into key design decisions, such as why he chose this product, why he decided to redesign the logo, how to improve the onboarding and other pages, how to optimize the user flow, how to balance all pages and functions, how to enhance UX through bottom bars, interactions, gestures, view modes, and more.

Everything is explained using intuitive images, earning it thousands of “likes”. This is a great example that is bound to help you write a stunning case study on redesigning UX.

This comes from a popular media channel called "UX Planet" that regularly posts examples of the best and latest UX case studies from around the world. Another great place to keep you up to speed with the latest UX designs.

4. Deeplyapp.com - UX & visual improvements

Deeplyapp.com

Designer : Sladana Kozar

Case Study : Deeplyapp

This is a health and self-care website app that helps users maintain mental well-being with meditations and exercises. This case study talks you through the design process of creating a user-friendly mobile app.

This case study focuses on improvements to the UX and visual features of this mobile app. Many aspects are included to help you understand it better, such as the design background, what to build, UI flow diagram, discoverability design, visual balance, and much more. A full set of app interfaces are presented for you to study as well.

You can also check out its Part 1 post for more details.

5. Talent Envoy - improving the recruitment process 

Talent Envoy

Designer : Enes Aktaş (Experienced UX designer)

Case Study : Talent Envoy

Talent Envoy is an intelligent job assistant that helps users find their ideal job and get to all the way to signing a contract faster and more easily.

This case study firstly points out the biggest challenges and problems faced by job-seekers—the shortage of US recruitment markets. It then talks to you through the detail of how the designers optimized the recruitment process. You will also find information on the user research process, the UI flowchart design, the related wireframe and Sketch designs, the main page design, and more. 

All the details have clear explanations and they offer a great example of how to use user research to solve problems and improve UI interfaces.

This one comes from another hot media channel called "Muzli" which shares the latest ideas, designs, and interactions about websites or website apps from all over the world. Don’t miss out on this site if you want to stay ahead of the curve. 

6. My Car Parking - UI/UX case study

My Car Parking

Designer : Johny Vino (Experienced UX and interaction designer)

Case Study : My Car Parking

This is a mobile app that can help people get parking slots easily even when they travel beyond their normal routes. 

This is a masterclass in how to write a case study that is simple, well-structured, and easy to understand. Many intuitive lists and images are used to explain the design ideas and processes. 

It has received “claps” from over seven and a half thousand people and   is a perfect example of how to write a well-structured and easy-to-understand case study.

7. Parking Finder App - UI/UX case study

Parking Finder App

Designer : Soumitro Sobuj

Case Study : Parking Finder App

This is another concept mobile app that makes it easy for users to find parking slots even in big or overcrowded cities.

This case study is beautifully presented and gives a good presentation of the whole design process. It covers nearly all the issues that a textbook UX case study should have, such as problems and solutions, user-centered design, design strategy, user flow, information architecture , interface wireframes and visual designs, and much more besides. 

It is one of the best examples we have found of a case study that really teaches you how to write the perfect UX case study.

8. Pasion Del Cielo - coffee ordering experience

Pasióon dDel Cielo

Designer : Jonathan Montalvo (Senior Designer, Branding, UXUI )

Case Study : Pasión del Cielo

This is a concept project about a real local coffee shop in Miami.

This case study demonstrates effective ways to engage users with the Pasión brand and how a site can make it as easy as possible to turn page views into coffee sales. 

There is a lot of analysis included to explain the entire design process, such as analyzing the competition, feature analysis, brand and interface improvements, and much more. Most important of all, many user personas have been created to evaluate and enhance the UX.

This is a good example to check for anyone looking to improve their own UX case study. Above all, it shows what can be done with rich images, bright colors, clear layouts, and well-crafted personas.

9. Workaway App - UX redesign

Workaway App - UX redesign

Designer : Rocket Pix (UXUI, web designer )

Case Study : Workaway App

This is a mobile app that provides international hospitality services; it helps users to contact each other to organize homestays and cultural exchanges.

This UX design case study explains how the designer redesigned the Workaway App to make it easier for users. Many intuitive charts (pie charts, flow charts, line charts), cards, and images are used to illustrate the ideas.

It is simple and easy to follow, and also a good example of how to create an intuitive case study with charts and cards.

10. Receipe App - UI/UX design process

Receipe App

Designer : Dorothea Niederee (UX, UI designer   )

Case Study : Recipe App

This is a food app design offering inspirational recipes for anyone who wants to eat healthier.

This case study gives a clear demonstration of the entire UI/UX design process. Three user personas are defined to present different users' needs. Some colors, typography, and UI elements are also shared.

This is a good example of how to define a detailed user persona in your UX case study.

11. Hobbfyy - a social and discovery app UX design

Hobbfyy

Designer : Mustafa Aljaburi (UX, UI designer   )

Case Study : Hobbfyy

This is a social and discovery app that makes it quick and easy to get everything you need for your hobbies.

This case study aims to show how to develop a site that will provide its users with solutions, in this case to get what they need for their hobbies. Beautiful images, a storytelling style, and special layouts are used to explain everything.

12. Bee Better - habit tracker app UX case study

Bee Better

Designer :   Anastasiia Mysliuk (UX, UI designer   )

Case Study : Bee Better

This is a habit tracker app that makes it easy for you to develop new useful habits.

This case study aims to solve problems associated with how we form and develop habits. It helps users find solutions and make habit formation more interesting; it motivates them to maintain their useful new habits. Many aspects of design, such as problems, solutions, the design process, discovery and research, user journey map, prototypes, and much more are illustrated and explained in simple language.

This would be a good example to follow if you are looking to create an easy-to-understand UX case study.

13.Sit My Pet - pet sitting app UX case study

Sit My Pet

Designer : Aiman Fakia (UX, UI, visual designer )

Case Study : Sit My Pet

This is a pet-setting app that provides pet owners with a digital service that helps them connect with pet sitters.

This UX case study describes a site that aims to make pet sitting more easily accessible for pet owners. It analyzes both its users and its competitors very well. The way solutions are evaluated, the user stories, and other related aspects are followed in detail to give you a better understanding of the project as a whole.

This is a good example of how to develop a UX design based on user needs.

14. Groad - food ordering system UX case study

Groad

Designer : Phap (UI designer )

Case Study : Groad

This is a food ordering app offering food delivery services from stores, restaurants, cafés, fast food bars, and others. 

This UX case study uses beautiful illustrations and colors to explain the entire design process. As well as the usual parts of the design process—UI flow chart, UI showcasing—the related logo and icon designs, typography, and other aspects are included. This is a good example if you are looking to learn how to create an immersive case study with beautiful illustrations and colors.

15. iOS VS Android UI/UX Case Study

IOS VS Android UI/UX Case Study

Designer : Johanna Rüthers

Case Study : Econsy

Here is another concept app that helps people live more sustainably by using a scanning process to give them information about the ecological and social impact of products they are thinking of buying. 

This case study explains the differences in the mobile app’s appearance when it is applied on the Human Interface Guidelines (IOS) and Material Design Guidelines (Android). This will help you to create an app that works well on both Mac and Android devices.

More UI/UX case studies & designs:

16.Timo Bank - UI/UX Case Study

Timo Bank

Timo Bank is a mobile banking app project produced by Leo Nguyen, a freelance designer and creative director. This case study aims to provide more intuitive transfer, payment, and money management solutions for mobile users.

This is a great example to consider if you are hoping to create a better banking app.

17. Endoberry Health App Design

case study ux ui design

Endoberry Health App Design provides useful solutions for women suffering from endometriosis. In turn, this gives doctors a better understanding of individual cases. The design challenges, solutions, and UI details are displayed and explained to illustrate the design project.

18. Job Portal App

Job Portal App

Job Portal App has been specially made for designers and freelancers. This case study uses cute illustrations, simple words, and clear storytelling to explain how the designer worked out the ideal job hunting solutions for users.

19. Cafe Website - UI/UX Case Study

Cafée Website

Café Website gives its users a great experience by making it quick and easy to order a coffee online. Many elegant page details are displayed.

20. Ping - the matchmaker app case study

 Ping

Ping is a dating app that offers users a unique and effective way to find their perfect match. As you can see, its mascot is really cute and this case study will show you how a cute mascot can enhance the UX.

21. Hubba Mobile App - UI/UX Case Study

Hubba Mobile App

Hubba Mobile App is a B2B online marketplace where retailers can find and purchase unique products for their stores or shops. This case study aims to explain the process of creating a special mobile app for this online marketplace. It offers a beautiful and clear presentation of the entire UI/UX design process.

22. Music App - music for children

Music App

Music App shares the fancy UI and colors from a music app made for children. It is a good example that is sure to inspire you to create a distinctive children's app.

How do you create a UX case study?

If you are still not entirely sure how to go about creating a distinctive UX case study, here are a few simple steps to walk you through the entire process from start to finish:

Step  1.  Figure out your purpose

The final outcome will depend on what it is you are trying to achieve. So, before you start writing a UX design case, you should first figure out in detail what its purpose is. Ask yourself some basic questions:

  • Is it for a job interview?
  • Is it for improving your personal portfolio?
  • Is it designed to show off your design talents on social media?
  • Is it just created to practice your design skills?
  • Is it made to share design experiences with other designers?

In short, figuring out your purpose and setting a goal can make the entire design process so much easier.

Step   2.   Plan or outline your case study

Whatever you want to do, it is always a good idea to start with a plan. When it comes to writing a UX case study, you should also outline your entire UX case study and decide on what sections you want to include.

For example, nowadays, a good UX design case study often covers:

  • Overview : Start with a short paragraph that introduces your project.
  • Challenges  and  goals : Explain the project background and point out the biggest challenges or problems you've encountered. Explain the goals you want to achieve and how you will overcome the challenges you have identified. 
  • Roles  and  responsibilities : Tell readers what role you play in the project and the specific features of your role that will help create a better product.
  • Design process : Introduce the entire design process in detail so that readers can see clearly what you have done to make life easier for users. Many employers check this part very carefully to see whether you have the basic skills and abilities they are looking for. So, never underestimate the importance of this section. 
  • Solutions  and  outcomes : No matter what problems you have faced, the solutions and the final outcomes achieved are what really matters. So, always use this section to showcase your skills and achievements. 

You might also want to add further sections:

  • User research :   Some full-stack designers also include this to give a more comprehensive view of their design skills.
  • UI designs : Some experienced designers also display their relevant UIs, and UI flow, along with low- and high-fidelity prototypes to enrich the content.

Of course, if you are a newbie, and you still have questions, why not go online and search for UX case study templates that you can study and follow.

Step 3.  Explain the design process clearly

As we've explained above, the design process is always one of the most important parts of a good UX case study. You should always introduce clearly as many of the relevant parts of the process as possible. For example: show how you and your team communicate and collaborate effectively; demonstrate how you have developed ideas to address user problems; explain how you and your team have dealt with emergencies or mishaps.  

case study ux ui design

You can also introduce the UX design tools that you have chosen to simplify the entire design process. Mockplus, is an online product design platform, enabled us to adapt quickly and effectively to working from home during the recent Coronavirus lockdown. Prototyping our designs, sharing ideas, working together in an effective team, taking the process from design to handoff, it all works smoothly with this single tool.

Step  4. Improve readability and visual appeal

The content should be the main focus of your case study—but not the only focus. To make the case study as good as possible, you also need to think about its readability and visual appeal. Here are some suggestions to follow:

  • Explain everything as clearly as possible.
  • Add images, illustrations, charts, cards, icons, and other visuals.
  • Create a clear storytelling structure or layout.
  • Choose an immersive color scheme.
  • Add eye-catching animations and interactions.
  • Use vivid video, audio, and other multimedia resources.

The final visual effect can be make-or-break for whether your UX case study is going to stand out from the crowd. You should always take it seriously.

Step   5. Summarize

Every UX case study can be a good chance to practice and improve your design skills. So, in your conclusion, don’t forget to analyze the entire process and summarize the outcomes. Always take a minute to figure out what lessons you should take away from the process, what tips should be remembered, what should be improved, and—most important—what your next steps are going to be.

UX case studies are one of the most essential parts of a UX designer's portfolio. The ability to write a well-structured UX case study is also one of the basic skills that a competent UX professional should have. So, UX case studies play a very important role in UX designer's life.

We hope our picks of the best UX design case studies along with our step-by-step guide will help you create a stunning UX case study.

In- house content editor, specialize in SEO content writing. She is a fruit lover and visionary person.

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11 Inspiring UX Case Studies That Every Designer Should Study

Discover 11 UX case studies that showcase exceptional design strategies & outcomes. Explore these inspiring examples to elevate your UX design skills.

Gene Kamenez

A UX case study is a sort of detailed overview of a designer's work. They are often part of a UX designer's portfolio and showcase the designer's skill in managing tasks and problems. From a recruiter's perspective, such a UX portfolio shows the skill, insights, knowledge, and talent of the designer.

Therefore, UX case studies play an important role in the recruitment and demand for designers.

What Makes a Powerful Case Study

Building a UX case study includes showing the design process through compelling stories. They will use plain language to demonstrate how they handled key design issues, offering a comprehensive view of their process. Well done case studies often include:

  • A  problem statement and solutions with real applications.
  • Relevant numbers, data, or testimonials to demonstrate the work and efforts.
  • A story that directly connects the problem to the solution.

Any competent UX professional will know that creating a stunning UX case study is about the little details.

11 Best UX Case Studies for Designers

The best way to understand what a good case study looks like is to go over other examples. Each of these UX case study examples shows a designer's insights, basic skills, and other designers' lessons learned through their experience.

1. Promo.com web editor

A case study of a video-creation platform

For this video-creation platform , UX designer Sascha was brought on to revamp v2.0, adding new features that could work alongside the existing UX design. The point was to work on interface details that would help create a user friendly platform, and that users could find simple enough to use.

User personas mapped by the UX designer revealed the most common confusion to be the process of inserting particular features into the video, such as subtitles. The designer's goal, therefore, was to create a platform with improved editor controls.

The designer then used a common text-editor layout to include top and side navigation bars that made it easy to access and implement text editing.

Key Learnings from Promo.com

This case study focuses on addressing a particular problem that customers were currently facing. Its main theme is to show a problem, and how the product designer addressed this problem. Its strength points include:

  • clearly highlighting the problem (i.e. inaccessible and limited video-text editor options)
  • conduction research to understand the nature of the problem and the kind of solutions customers want
  • implementing research insights into the redesign to create a platform that actively served customer needs

2. Productivity tracker app

A case study of a productivity tracker app

The main concept behind this UX case study is to address a pre-existing problem through the design of the app. Immediately from the start, the study highlights a common pain point among users: that of a lack of productivity due to device usage.

This UX case study example addressed some of the main problems within existing productivity apps included:a poor UI and UX that made navigation difficult

  • a poorly-built information architecture
  • limited functions on the mobile application

Key Learnings from the Productivity app case study

The case study highlights the simple design process that was then used to build the app. Wireframes were created, a moldboard developed, and finally, individual pages of the app were designed in line with the initial goals.

3. Postmates Unlimited

A case study of a food delivery app

This case study clearly identifies the improvements made to the Postmates app in a simple overview before jumping into greater detail. The redesign goal, which it achieved, was to improve the experience and other interface details of the app.

The problems identified included:

  • usability that led to high support ticket volume.
  • technical app infrastructure issues that prevented scalability.
  • lack of efficient product management, such as batching orders.

A UX research course can help understand the kind of research needed for a case study. The app redesign involved bringing couriers in and running usability testing on improvements. The final model, therefore, had input from real users on what worked and what caused issues.

Key Learnings from Postmates

The Postmates redesign works as a great UX case study for the simple way it approaches problem-solving. Following an overview of the work, it addresses the problems faced by users of the app. It then establishes research processes and highlights how changes were made to reduce these issues.

4. TV Guide

A case study of a video streaming platform

Addressing the fragmentation of content across channels, this case study sought to redesign how people consume media. The key problems identified included:

  • the overabundance of content across various TV and streaming platforms
  • the difficulty in discovering and managing content across all platforms

To deliver on the key goals of content personalization, smart recommendations, and offering cross-platform content search, the design process included conducting interviews, surveys, and checking customer reviews.

The design of TV Guide enables users to get custom recommendations sourced from friends' and family's watchlists.

Key Learnings from TV Guide

Like previous UX design case studies, this one tackled the issue head-on. Describing the research process, it goes into detail regarding the approach used by the UX designers to create the app. It takes readers on a journey, from identifying pain points, to testing solutions, and implementing the final version.

5. The FlexBox Inspector

A case study of a CSS flexbox tool

Designer Victoria discusses how she developed the investigator tool for the Mozilla Firefox browser. Surveys into understanding the problems with the existing CSS Flexbox tool revealed a need for a user-friendly design. Interviews with a senior designer and other designers helped developers understand the features design-focused tools ought to have. A feature analysis revealed what most users look for in such tools.

The final result of the development process was a design that incorporated several new features, including:

  • a new layout
  • color-coded design
  • multiple entry points to make workflow management efficient

Key Learnings from the Flexbox

This UX design case study starts with a clear goal, then addresses multiple user needs. It clearly defines the design process behind each feature developed by the time, and the reasoning for including that feature. To give a complete picture, it also discusses why certain features or processes were excluded.

6. The Current State of Checkouts

A case study of e-commerce checkout pages

This Baymard UX design case study looks into the checkout process in over 70 e-commerce websites. Through competitive analysis, it isolates problem points in the UX design, which, if addressed, could improve the customer's checkout process.

The study found at least 31 common issues that were easily preventable. The study was designed and conducted on a large scale, over 12 years, to incorporate changing design patterns into the review.

Recommendations based on findings include:

  • prominent guest checkout option
  • simple password requirements
  • specific delivery period
  • price comparison tool for shipping vs store pickup

Key Learnings from Checkout Case Study

Each identified issue is backed up by data and research to highlight its importance. Further research backs up each recommendation made within the case study, with usability testing to support the idea. As far as UX case studies go, this one provides practical insight into an existing, widely used e-commerce feature, and offers practical solutions.

7. New York Times App

A case study of a New York Times app

Using a creative illustration website, the designers proposed a landing page feature "Timely" that could counter the problems faced by the NYT app . Its major issues included too much irrelevant content, low usage, and undesirable coverage of content.

The goal behind Timely was to improve user incentives, build long-term loyalty, and encourage reading. Design mapping for the app covered:

  • identifying the problem
  • understanding audience needs
  • creating wireframes
  • designing and prototyping

The end result was an app that could help readers get notifications regarding news of interest at convenient moments (at breakfast, before bed). This encouraged interaction and improved readability with short-form articles.

Key Learnings from NYT App

The UX case study proposes a problem solution that works with an existing information architecture, instead adding custom graphics to the mobile app. It leads from a simple problem statement to discuss the project that could address these issues without changing was customers already loved.

A case study of the body activity monitoring app

UX case studies focused on redesign include the FitBit redesign, which started off by understanding personas and what users expect from a fitness tracker. Developing use cases and personas, Guerilla usability testing was employed to assess pain points.

These pain points were then ranked based on their importance to users and to app performance. They were addressed through:

  • Highlighting essential parts and features of the app
  • Changing easily missed icons to more recognizable icons
  • relabelling tracking options to guide users better to its usage

Key Learnings from Fitbit

While the case study maps user experiences and offers solutions, it does not begin with an intensive research-based approach. The prototype is successful in testing, but problem factors are not identified with research-based statistics, meaning key factors could have been ignored.

9. Rating System UX

a case study of a rating system

The designer behind the rating system UX redesign sought to solve issues with the 5-star rating system. Highlighted issues included:

  • the lack of subjective accuracy of a 5-point rating system
  • the issue of calculating the average of a zero-star rating
  • average ratings are misleading

Better alternatives include:

  • 5-star emoticon rating that relates the user experience
  • Like/dislike buttons that make approval/disapproval simple

The final design incorporated both these styles to make full use of the rating system.

Key Learnings from Rating System UX

The UX case study stemmed from insight into the limitations of the existing rating system. The new design addressed old issues and incorporated better efficiencies.

A case study for a content design system

The Intuit redesign was focused on making content readable, more engaging, and accessible. Looking into product personalization, the content was found to be lacking aesthetic value, as well as being hard to find. The goal was to create content that was easy to find, clear, and consistent.

The implemented solutions included:

  • increased readability with increased body text and header spacing
  • table of contents on the sidebar for easier navigation
  • visible and prominent search bar
  • illustrations and designs for pretty visuals

Key Learnings from Intuit

The Intuit case study approaches the problem from a practical point of view. It begins with isolating problems with the interface, in particular with the content. This is an example of a case study that breaks down problems into broader categories, and solves each problem with a practical solution.

A case study for a social plaform

This UX case study about a social platform tackles a commonly-faced problem from existing platforms. It addresses the issue of recognizing non-monetary user engagement, to help creators identify their user base.

The case study addresses the problem statement and establishes the design process (building wireframes and prototypes) as well as conducting user testing. The final result is to develop "Discover" pages, engaging layouts, and animated interactions to increase usability.

Key Learnings from Jambb

The study goes into detail regarding problem identification, then moves on to propose solutions that take into account the perspective of all stakeholders involved. It then explains why each design decision was made, and proves its efficacy through testing and prototyping.

Key Takeaways

Developing good UX case studies examples is as much about the details you include as the ones you leave out. Going over UX courses can give you a better understanding of what your case study should look like. A good case study should provide an overview of the problem, include numbers and statistics, and offer practical solutions that directly address the problem. The above-discussed UX case studies provide a good example of the dos and don'ts of a well-structured UX design case study that should be part of every UX portfolio .

Additional Resources

Check out these resources to learn more about UX case studies:

8 UX Case Studies to Read

UX Design Case Study

Frequently Asked Questions

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How to Craft an Outstanding Case Study for Your UX Portfolio

Writing case studies for your UX portfolio can feel opaque and overwhelming. There are so many examples out there, and often the ones that make the rounds are the stunning portfolios of top visual designers. It can be inspiring to see the most beautiful work, but don’t let that distract you from the straightforward format of a good UX case study. 

At the core, a UX case study relies on excellent storytelling with a clear, understandable structure . This article breaks down the anatomy of a UX case study to help you tell a simple and effective story that shows off your skills. We’ll start with some general guidelines and structure, then break it down one piece at a time:

UX portfolio overview

What is a ux case study, general guidelines, how to structure a case study, how to fill in the details, defining the problem, understanding your users, early or alternate ideation, final design solution, next steps and learnings.

  • Final thoughts

1. Before we get started

Before we dive into all the art and science of the case study, here’s a quick refresher on what a job-winning UX portfolio looks like. In this video, pro designer Dee analyses various design portfolios to pick out what works—and what doesn’t:

Simply put, a case study is the story of a design project you’ve worked on. The goal, of course, is to showcase the skills you used on the project and help potential employers envision how you’d use those skills if you worked for them.

A case study is typically written like a highly visual article, with text walking readers through a curated set of images. Curated is an important word here, because it should be short and sweet. It’s a chance to share what you want potential employers to know about your work on this project.

With that in mind, case studies are really a UX designer’s secret weapon in two ways. First, they get you in the door by showing more about your work than a resume and a top UX cover letter ever could. Another benefit is that they’re really handy in job interviews. If someone asks about a past project, you can walk them through the case study you’ve already created (this is sometimes a requirement anyway).

I mentioned that UX case studies are about storytelling. I’d actually say they’re about stories-telling, since they need to tell two intertwined stories .

The first is the story of your project. This answers questions like what problem you solved, who your users were, what solutions you explored, and what impact they had.

The second story is about you as a designer and your process. This is more about which methods you chose to use and why, how you worked within constraints, and how you worked as a member of a team (or without one).

So what are the steps for an effective case study? Well, like most things in design (and life), it depends. Every case study will be different, depending on what stories you’re telling. The six-part outline below, though, should guide you through an effective format for any UX project story. Here’s the outline (we’ll dive into each component in just a minute):

  • Defining the Problem
  • Understanding your Users
  • Final solution

It’s worth it to add a few general notes before we dive into each of the list items above. For each section, include 1-2 short paragraphs and an image of a deliverable that visually tells the story your paragraphs explain. A reader should be able to either just read or just look at the images and roughly get what this moment in the story is communicating.

When choosing images to include, focus on quality over quantity.  Choose your best deliverables for each stage and briefly relate them back to the larger narrative. It can be tempting to overload the page with everything you created along the way, but these extra details should stay in your back pocket for interviews.

Lastly, make sure your case study is scannable . In the best of circumstances, people don’t read word for word on the web. Make sure your text is reasonably concise, use headers and strong visual hierarchy, and use bullet points and lists when possible. If you need a refresher on how to achieve this, check out our guide to the principles of visual hierarchy .

Ok, let’s take a look at each step in a bit more detail.

2. Anatomy of a UX case study

Like any story, the introduction sets the stage and gives much of the necessary context readers will need to understand your project. This is one section where people actually might take some extra time to read carefully as they try to discern what this case study is about. Make sure they have all the details they need.

Some key questions to answer are:

  • What is your company and/or product?
  • What user problem did you try to solve?
  • What was your role?
  • What tools and methods did you use?
  • What are the major insights, impacts, or metrics related to the project

After introducing the project, dive more deeply into the problem you tackled. You touched upon this in the introduction, but this section is an opportunity to make a strong case for why this project exists. Did a competitor analysis or market research demand a new product? Was there past user research in your company that suggests a needed redesign of the product?

Remember that you’ll want to create a through line in the narrative, so try to lay out the problem in a way that frames your design work as a solution.

Deliverables that work really well for this section would be:

  • Analytics or usage data
  • Market research of internal business metrics
  • Survey results or interview highlights

After explaining the problem, show how it impacts your users and their interaction with your product. If you did original user research or you’re seeking user research-oriented jobs, sharing interview scripts, affinity maps , and spreadsheets can be useful in showing your process.

However, this section shouldn’t be only about your process. A key goal of this section is articulating who your users are and what their needs are. These findings should set up your design work that follows, so try to set up that connection.

A few types of the deliverables you might share here are:

  • User personas
  • Mental models
  • Journey maps or customer experience maps

Keep in mind you want to communicate users’ key motivations and challenges, as well as any more specific user groups you identified.

This section can really scale up or down depending on what you have to show. Research shows that hiring managers  don’t just want the final product , so it’s clear that showing some of your process is helpful. Especially for students or designers without a fully built product to show, this can be a moment for you to shine.

Don’t worry about the low fidelity of these documents, but the rougher they are, the more you’ll need to guide readers through them. Everything you show here should teach the reader something new about your process and/or your users.

Artifacts you might include are:

  • Pen and paper or low fidelity digital wireframes

If you did early testing or faced constraints that determined your future design work, be sure to include them here, too.

This section should include the most final work you did on the project (e.g. wireframe flows or color mockups) and any final product it led to (if you have it). Be clear, though, about which work is yours and which isn’t.

Explain any key decisions or constraints that changed the design from the earlier stages. If you incorporated findings from usability testing, that’s great. If not, try to call out some best practices to help you explain your decisions. Referring to Material Design, WCAG, or Human Interface Guidelines can show the why behind your design.

If you’re able to show the impact of your work, this can take a good case study and make it outstanding. If your project has already been built and made available to users, have a look at any analytics, satisfaction data, or other metrics. See what you could highlight  in your case study to show how your design improved the user experience or achieved business goals. Ideally, you can refer back to your original problem statement and business goals from the introduction.

If you don’t have any way of showing the impact of your project, lay out how you would measure the impact. Showing you know how to measure success demonstrates you could do this on future projects.

Lastly, conclude your case study by sharing either your next design steps and/or some key insights you learned from the project. This isn’t just fluff! No project is perfect or final. Showing next steps is a great way to demonstrate your thinking iterative approach (without having to do the work!).

Also, many companies do (or should do) retrospectives after each project to identify challenges and improve future processes. Use this process and the insights you gain from it to inform your case study. Letting employers know you’re capable of reflection shows humility, self-awareness, and the value you can bring to a team.

3. Final thoughts

Since each case study is a unique story you’re telling about your project, it’s a little art and a little science. But starting with the structure laid out in this article will show who you are as a designer and how you solved a problem. And those are two stories companies want to hear!

If you’d like to learn more about how to craft a great UX portfolio, check out these articles:

  • 5 Golden rules to build a job-winning UX portfolio
  • The best UX design portfolio examples from around the web
  • The best free UX/UI portfolio websites to use
  • Salary negotiation for UX designers

20+ Outstanding UX/UI Design Case Studies

20+ Outstanding UX/UI Design Case Studies preview

Discover an expertly curated collection of 20+ inspirational UX/UI design case studies that will empower you to create outstanding case studies for your own portfolio.

  • Comprehensive end-to-end case studies covering research, ideation, design, testing, and conclusions.
  • Perfect for designers building portfolios and looking for inspiration to create their own case studies.
  • Learn new methods and techniques, improve your understanding, and apply them to your projects.
  • Gain insights from the successes and challenges of accomplished designers.

Want to get access to 30+ more case studies including smart tagging system?

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All case studies included in this collection are sourced from real designers' portfolios and are used for the purpose of learning and inspiration. The original authors retain all rights to their work.

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The Complete Guide to UX Case Studies

Cassie Wilson

Updated: October 23, 2023

Published: August 21, 2023

Writing a UX case study can be overwhelming with the proper guidance. Designing for the user experience and writing about it in a case study is much more than writing content for a webpage. You may ask, “If my design speaks for itself, should I include a UX case study in my portfolio?”

person reviewing a ux case study on a laptop

Yes, you should include UX case studies in your portfolio. And here’s why.

Download Our Free UX Research & Testing Kit

You need to make your portfolio stand out among the crowd. A UX case study is a great way to do that. Let’s take a minute to define what a UX case study is and look at some examples.

Table of Contents

What is a UX case study?

The benefits of ux case studies, examples of ux case studies, tips for creating a ux case study.

UX portfolios are essential to showcasing UX designer skills and abilities. Every UX designer knows better designs bring better results. Sometimes, it’s easy to let the design speak for itself — after all, it is meant to engage the audience.

But, in doing that, you, as the designer, leave many things unsaid. For example, the initial problem, the need for the design in the first place, and your process for arriving at the design you created.

This is why you need to include UX case studies in your portfolio.

UX case studies tell a curated story or journey of your design. It explains the “who, what, when, where, and how” of your design. The text should be short and sweet but also walk the reader through the thinking behind the design and the outcome of it.

[Video: Creating a UX Case Study: Right and Wrong Way to Approach It]

There are many benefits to including UX case studies in your portfolio. Think of your UX portfolio as a well-decorated cake. The designs are the cake, and UX case studies are the icing on the cake— they will catch your audience's eye and seal the deal.

Take a look at the benefits of adding UX case studies to your portfolio.

UX Case Study Benefits Showcase skills and abilities. Explain your thinking. Highlight (solved) user issues. Define your personality.

Don't forget to share this post!

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How to write a UX case study

Sarah doody,   •   jul 19, 2019.

H ave you ever been told your UX portfolio lacks depth, or what you did is unclear, or that it doesn’t seem like you have enough experience, even though you know you do?

Or maybe you landed an in-person interview, it didn’t go very well because you stumbled through presenting and answering questions about your projects. 

These are all symptoms of an underlying problem: your UX case studies are not written well enough. 

After doing at least 100 hours of my own research through talking to UX candidates one-on-one, reviewing portfolios, and analyzing survey data, one thing became clear: UX professionals put too much emphasis on learning how to make deliverables, and not enough on articulating their design decisions. 

When you can’t articulate your design decisions, it will make your day to day role harder, because you won’t know how to deal with pushback. And it will also limit your career options because your ability to write a strong case study is the foundation for creating a strong portfolio and doing well in interviews.

We’re going to go into:

  • The role of case studies in your portfolio
  • The anatomy of a case study
  • The steps to writing a thorough, readable case study

Case studies are the UX application differentiator

It’s no longer enough to just show your work. According to the  Center Centre , the job growth of UX designers is expected to rise 22% over the next 10 years. UX is a hot field, and there’s a lot of competition. 

Your portfolio, therefore, can’t simply be a curation of sexy-looking deliverables. Recruiters and hiring managers need you to articulate your process and design decisions. A key skill for UX professionals is the ability to communicate; in any UX role, you’ll find yourself not just doing UX, but explaining it over and over. 

If you don’t have well-written UX case studies, then how can recruiters and hiring managers trust that you’ll be able to communicate what you did and why you did it if they hire you? 

Writing is a skill that we know is important, but as designers rarely practice or study enough. When it comes to UX case studies, though, the quality of your writing is one of the most important variables in the success of your portfolio.

Let’s be real, writing about your UX projects is not an easy task. However, the good news is that by following the steps that follow, you will clearly understand how to write more clearly.

Anatomy of a UX case study

When approaching your UX portfolio and case studies, my advice is to think like a lawyer. Because how do lawyers win legal cases? With strong communication, and even stronger evidence. 

The projects inside your portfolio are like evidence in a legal case. And that’s why you must choose the projects for your portfolio very carefully. 

Here’s what I recommend including in your UX case study:

  • Problem statement
  • Users and audience
  • Roles and responsibilities
  • Scope and constraints
  • Process and what you did
  • Outcomes and lessons

Want to download a copy of this template? Sign up for Sarah Doody’s newletter and get a free download.

How to write your ux case study.

As you write your case studies, don’t worry about length. Once you get it all on paper you can decide what to put into your portfolio. As you transition your written case studies to something more visual, you will edit them down and also consider how some of the text can be communicated visually.

Step 1. Give your project a title

The big mistake that people make is not giving the project title enough detail when a strong title can give context for the project.

Good: Home Depot user research for mobile app checkout

So-so: Home Depot user research

Bad: Home Depot

Step 2. Write an outline

Lay out your thoughts before you start giving up the details. An outline’s purpose is to help you understand the “big picture” of your project, so you can decide how to structure your case study or if the project is big enough to merit more than one case study.

Start your outline with the seven sections listed above, and start filling in bullet points under each section. Don’t worry about sentence structure; just write and get it out of your head. If you’ve been  documenting your projects as you work on them , then you may have some of this already written.

Step 3. Fill in the details

Now that you have an outline and you see the big picture, you can start filling in details. 

Give the “Process and what you did” section the bulk of your effort. This is where you’ll document the steps you took, just like documenting science experiments in high school. 

You should be answering these questions:

  • What did you do? For example, what research method did you use?
  • Why did you do it?  For example, why did you choose that research method?
  • What was the result?  For example, did you achieve your research goals?
  • What did you learn? For example, what would you do differently next time?

Continuing with our (completely fictional) Home Depot example:

BAD: “ We did usability testing on the checkout of the Home Depot mobile app.”

Why is this weak? Because it only tells the reader what you did. It doesn’t address why you did it, what happened, and what you learned.

GOOD: To evaluate the new checkout on the Home Depot mobile app, we relied on usage metrics in conjunction with 8 usability tests. This allowed us to gain deeper understanding through combining both qualitative and quantitative information. Although users were able to get through the checkout more quickly, they continued to struggle with the shipping section. Discussions with users discussion revealed that often times, products in one order have different shipping addresses, which was possible, but difficult in the current checkout.

This version is much stronger because it goes beyond just talking about what was done. Providing this depth is what will set you apart; articulating your design decisions and process will help position you as a more mature and thoughtful professional.

Step 4. Write headlines

At this point, you’re probably thinking something like “Who would ever read this novel?” Which is a good point. That’s why the next step will help you start to distill everything down so that you are focusing on the key highlights of the story.

The best way to do this is to pretend that you have to write your case study only in tweets. It sounds crazy, but it works.

For each section of the outline we’re working with, write a single headline or sentence—except for the Process section, where you’ll be focusing your energies. For the Process section, you’ll want to have a headline for each step. Using our previous fictitious Home Depot user research example, some of the headlines for the Process section might be:

  • Step: What type of research you did and why you did it. Example: Analytics revealed customers struggled, and sometimes abandoned, checkout at the shipping section. To understand why, we conducted eight usability tests.
  • Step: Findings from the research. Usability tests revealed that business customers, versus residential, had different shipping needs, which were not being addressed in the current checkout experience.
  • Step: Impact of research on product development. We prototyped two new versions of the checkout, allowing customers to choose shipping address on a per-product basis.

By sticking to a 140 character limit, you’ll force yourself to identify the most important points of the case study—which will then become headlines when you create your actual portfolio. 

A good way to test whether or not you have strong headlines is to ask yourself if someone would understand the main points of your project by skimming the headlines. If not, then re-write your headlines—because if you want the users of your UX portfolio to quickly understand your project, those are the most important points.

Step 5. Distill the text from your case study into your actual portfolio

Regardless of the format you choose for your portfolio , your writing needs to be clear and succinct. 

It won’t happen in one edit! Let’s say you’re working in Keynote with slides, your process will look like this:

  • Take the headlines you wrote and place one headline per slide in Keynote. 
  • Consider that you might merge some bits of information into one slide. For example, you might combine your overview and problem statement. It’s subjective, so you decide! 
  • Now, you need to go back and start to pull the most important and relevant details from your case study and put them on each slide, as supporting details or evidence. 

Examples in action

Simon Pan’s UX portfolio website went viral because he had awesome case studies. Yes, he’s also a visual designer so it looks beautiful. But what you need to focus on is the content. His Uber case study is an excellent example, let’s take a look at why it works:

  • Clear problem and framing of the project. Simon’s case study clearly states the problem and frames the project. So even if I’d never heard of Uber before, I’d have enough context to understand the project.
  • Explanation of the process. Simon does this with a story. It’s easy to read and keeps my attention. It feels like a cool article that’s well thought out … not to mention the visual design helps draw key points out. In the screenshot below, he is explaining part of the Discovery process. It sounds like I’m reading an article, therefore it keeps my attention. And the use of a user research quote helps bring the story to life even more.
  • Thoughtful conclusions and reflection. At the end, Simon concludes the case study with some results, reflections, and insights. People don’t just want to know what you did, they want to know the impact of what you did.

What comes next?

If you follow all these steps, you will have a longform case study edited down into something that’s more readable and scannable for the user of your UX portfolio. 

And remember, the UX case studies you write serve many purposes. Of course, they are the foundation of your portfolio, but they also can feed into your resume, LinkedIn, cover letters, and what you say in an interview. 

Want to read more by Sarah Doody?

  • Seriously, you need to start documenting your UX work
  • 4 steps for choosing the right projects for your UX portfolio
  • How to create a UX portfolio without UX experience

by Sarah Doody

Sarah Doody is a User Experience Designer, Entrepreneur, and Educator. She is the founder of The UX Portfolio Formula, a UX career accelerator that helps UX professionals learn how to articulate their work so they can create an awesome portfolio. In 2011, she created the curriculum for and taught General Assembly’s first 12-week UX immersive, the genesis of their popular UX programs which are now taught worldwide.

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case study ux ui design

How to create the perfect structure for a UX case study

UX case studies form the core content of a UX professional’s portfolio. They are essential to getting you hired, because case studies are a window to your professional practice, by showing how you think, adapt, cooperate and ultimately solve challenges. A UX case study has to tell a story about you. Like all good stories, case studies benefit greatly from a solid structure that guides the reader through your thinking and experience. Here, we will explore how to craft the perfect structure for your UX case studies.

Let’s begin with a few quotes about case studies and interviews, from UX recruiters worldwide, compiled in 2017 by Cassandra Naji ( marketing content manager at Justinmind, the popular UX prototyping software):

”I want to see how you think strategically, how you connected the dots to land at the right solution. What does your process look like? What steps did you take to learn more about your users?” (Melissa Perri, Product Manager and UX Designer at Produx Labs) ”Having a really strong portfolio where you can talk through your whole process , not just showing research, user flows , wireframes, etc, but turning it into a story for example why you moved onto each part of the process so a hiring manager can really get inside your thought process.” (Tom Cotterill, UX Recruiter at Source LF) ” Storytelling is important. The interviewer wants to understand your process , your contribution to the team, and how your mind works.” (Rebecca Levi, UX/ UI / Product Design Recruiting Manager, The Joanne Weaver Group) “My tip would be, tell stories . When designers present a flat portfolio it doesn’t tell me about how they approach the work they do and how they deal with the ebbs and flows of design. Tell me how you navigate from start to end of a project, I like to see a case study approach.” (Sarah Bellrichard, SVP of Wholesale Internet Solutions & UX at Wells Fargo) “So, when I interview you, tell me a story about how you made something awesome even though it was super uncertain what it was going to turn out to be. And get meta and walk me through how you approach problems, how you navigate through idea generation and synthesis, and how you build solutions.” (Jeff Onken, Design Strategist & UX Manager at Northrop Grumman)

You might begin to see the pattern here: Recruiters from both large and small companies alike are all immensely interested in the same thing: your thinking and professional process. They want you to tell them a story about how you tackled previous UX challenges. To progress through to an actual interview, where you can elaborate on your stories in person, first you must pass the portfolio review obstacle – UX case studies in your portfolio are your first opportunity to tell recruiters your stories. These stories have to be tantalizing enough that the recruiter will want to invite you to learn more about them, and you. So, in order to get the recruiters’ attention, first we need to understand the power of stories, so we can understand why they are so much in demand by recruiters, and then see what story elements your UX case study should contain.

The power of storytelling in UX hiring

In our long history as a species, stories have always played an important role in our societies. Pick any time and any populated place on the planet, and some research into that culture during that era will bear this out as a fact. Writer and copyeditor Shannon Turlington (2010) offers some excellent insight from her 20+ years of experience in science and academic writing, about the importance of stories for humans.

“We use stories not only to learn but also to speculate, to pose questions and then find solutions.” - Shannon Turlington

Through storytelling, we pass on important information and lessons from generation to generation. Some stories are fictional; others are accounts of true events. But we don’t use stories just to learn. Stories are also an exercise in speculation and the exploration of possibilities. They are a great way to ask the “what if” questions in life, and find possible answers to these. In fact, storyboarding is one of the most well-known UX tools used to do just that!

Since we don’t know how the stories of our own lives will end, absorbing stories that have a beginning, middle and end can provide great satisfaction. Generally speaking, stories have the ability to provoke strong emotional responses, so they are an immensely powerful tool that can connect people to one another and, if sufficiently persuasive, bring about dramatic and profound changes in thinking.

case study ux ui design

Copyright holder: Gerd Leonhard, Flickr. Copyright terms and license: CC BY-SA 2.0

For UX professionals, telling the story of how they tackled the challenges of wicked UX design problems provides recruiters with the confidence that an applicant has great communication skills, matched with excellent technical skills and a deep understanding of methodological approaches to product development.

Assuming that you might be looking for a UX job in the near future, let’s take a look at who is going to be hiring you. They have a specific and immediate need in mind: to find a new member to join their UX team, someone brilliant who will bring inspiration, talent and hard work that will raise the team to new heights. We already know from their testimonials above that they are interested in your stories. Why?

Quite simply, by going through applicants’ portfolios, recruiters are subconsciously asking themselves a what-if question: “What if this person joined our team? What would it be like to work with this person?”. Therefore, what better way for you to answer this question for them than to provide a story? Telling a great story about your own experiences as a UX professional gives this satisfaction of having something come full circle: starting from somewhere and arriving somewhere else. It helps the recruiter see the world through your own eyes, and in the process, hopefully recognize someone who has fought a difficult challenge with skill, integrity, commitment, courage and perseverance – just the right kind of person to solve the wicked problems of design.

Structuring a captivating story

Orson Scott Card, an American science-fiction writer, wrote in 2010 that most novels are dominated by four types of story structures: milieu, idea, character and event. From this classification, we can single out the “idea” structure because it accurately frames the type of experience that a UX professional has throughout his or her working life. In Card’s own words:

“Idea stories are about the process of seeking and discovering new information through the eyes of characters who are driven to make the discoveries. The structure is very simple: The idea story begins by raising a question; it ends when the question is answered.” – Orson Scott Card

Idea stories have a structure of discovery, so the question is naturally a “why”, “how” or “what if”, exactly the type of thing that UX professionals ask themselves daily. So, in this context, there is a question that begets an answer (that’s the design problem), the protagonist (i.e., you as a UX professional) tells the story of how he or she arrived at an answer for that question (helping the reviewer see the process through the protagonist’s eyes), and, finally, there is a conclusion, an answer to the question (that’s your final product and its impact).

case study ux ui design

Copyright holder: Smita Nair Jain, Flickr. Copyright terms and license: Public Domain

A good UX case study is the story of how you broke a design challenge down into its components, and then expertly put this knowledge together to deliver a superb user experience.

Turning a UX case study into a story

Of course, we’re not saying here that you need to write a whole novel to explain what happened in a UX project you undertook in the past. A case study has to be succinct, but all the crucial elements of the story need to be there: the starting question, the process, the answer. And remember that just like any project that you designed, your UX case study is also a product of design – something that you give shape and essence to, with care and attention to detail, attempting to solve a real need: the recruiter’s need to see how you think, and, through this, your own need to become employed. So, we can conclude that the perfect UX case study has three parts, which we will outline next.

The beginning of a UX case study

Here is where you should explain the question that you tried to answer, and the context. For example, look at how the following statement describes the goals, vision and challenges to be addressed by a project:

“We wanted to design a new app that reminds busy people to do important things. The challenge was that simple reminders are often issued at a place or time where the user can’t really act on them, like a reminder to buy milk, while the user is at the office. Wouldn’t it be better to issue that reminder as the user is walking past a supermarket, on the way home?”

If you were part of a larger UX team here, you should also state your role in the project – for example, you might write something like “ My role in the project was to undertake user research and evaluation of prototypes ”.

The process of the UX case study

This part of the case study explains the steps that you took to arrive at a solution. Here, you should highlight the activities that you took and illustrate those activities with sketches, photographs, diagrams or other design artifacts or deliverables that you produced. Bear in mind that the focus here is on the process , so emphasis on iterations, rising challenges, alternatives, decision points and conflict resolution is paramount.

You should always start with some user research that frames the problem. For example, you might write this:

“We analyzed the to-do lists of 140 users aged 18-40 for a period of 3 weeks and discovered that about 60% of their tasks were location-dependent. From this analysis, we made 4 user personas and defined their experiences in managing to-do lists with customer journey maps .”

You could show one persona and one journey map here to illustrate.

Then, show how you progressed into ideation for solutions – for example, putting in a sequence of sketches that shows a user interface design evolution from napkin drawing, to low-fidelity wireframes, then interactive low-fidelity prototypes and a final pixel-perfect design shows that you have progressed from early concepts to an end product.

It’s important to annotate these with information, too, which describes how the evolution took place through consultation and evaluation . For example, next to your napkin drawing, you might say “ we carried out a focus group with 20 users to co-design an early prototype based on this idea ” and then show 2-3 alternative low-fidelity UI sketches that emerged as an output of that process. Then you might show a wireframe emerge from these sketches and say something like “ undertaking heuristic and lab-based user evaluation, we selected Alternative 2 as the way forward, but improved it with features from Alternatives 1 & 3 which were found to work better in the lab ”.

The conclusion of the UX case study

This last part of the structure shows your final answer to the original question. It’s not enough here simply to show your final deliverable. In this section, you have to demonstrate impact – how did your designed product improve the situation? Remember that the final step in every Design-Thinking process is evaluation. So, mention what you learned through lab tests, field tests, analytics mining or other data you have – e.g., “ In a 3-week field trial with 30 users, we found that these location-sensitive reminders led to less cluttered to-do lists for our users, since they were able to act on the reminders and cross them off their list instead of postponing them. ” Charts and statistics are great for demonstrating this impact.

However, don’t just stay stuck on the impact bit. It’s also important to highlight the lessons you learned and that you later reflected on your experience. What would you do differently if you had more time or resources to spend on the project? You might say this, for example: “ We found that 20% of the tasks in the to-do lists related to things that other people had to do, instead of the user. We didn’t have the budget or time to address this challenge, but in the future, we could revisit the project and focus on collaborative aspects of task managemen t.” Do remember to acknowledge your co-workers and collaborating stakeholders in the last section, too, as this shows a teamworking spirit.

“To design is to communicate clearly by whatever means you can control or master.” — Milton Glaser, celebrated American graphic designer

UX case studies are an exercise in communication

One of the most important skills for a UX professional is the ability to communicate. A UX case study is a demonstration of that ability, so writing good case studies doesn’t only demonstrate your technical and other professional skills; it also gives you a chance to prove how effective your communication skills are.

We will end this piece with a final note on UX case study structures. Many UX professionals believe that a great case study should end with a great product, but this is not always the case. First of all, remember that greatness is a relative attribute – what works well for you might be less than optimal for the person next to you and his/her own circumstances. It is also a temporary attribute: An app that was great back in 2005 was probably next to useless by 2017 – given that so much of the hardware and people’s lives had changed in the interim. However, what remains is the process – how you masterfully employed your critical thinking and knowledge of methodology to solve a difficult design problem, in the context and constraints that applied to the project at the time.

In this sense, don’t be shy to demonstrate those grand projects where the shining element was your approach to the work, even though the end product might have lost some of its luster.

The Take Away

A UX case study is an account of the events that led you to the discovery of some new knowledge, the answer to a UX design problem. Keeping in mind the recruiters’ need to answer their “what if” question (i.e., “What would it be like if this person joined our team and we had to work with him/her every day?”), structuring your case studies in the shape of an “idea” type of story will help recruiters get a glimpse of the world through your eyes, and provide a (hopefully) positive response to their question.

Your case study is a glimpse into your way of thinking: It is a demonstrator of process and critical reflection, rather than of the end product. There are only three parts to a UX case study structure (the beginning, the process and the conclusion), but knowing how much and what type of content is appropriate for each part will get you off to a good start on writing eye-grabbing case studies.

References & Where to Learn More

Hero Image: Copyright holder: Jacopo Romei, Flickr. Copyright terms and license: CC BY-SA 2.0

Course: “User Experience: The Beginner’s Guide”

Turlington, S. (2010). Why are stories so important?

Card, O. S. (2015). The 4 Story Structures that Dominate Novels

Naji, C. (2017). 8 tips for UX job interviews: questions & insights from UX managers

How to Create a UX Portfolio

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12 Most-Read UX Design Articles and Case Studies by Tubik in 2020

Striking the creative balance of 2020, we've made the list of ux design articles and case studies in tubik blog that were most-read, shared, and liked this year..

With the year 2020 melting away, fruitful on design articles and case studies in Tubik Blog, we keep up with the tradition to give you a glance at the most popular ones. Striking the balance of the year of design and writing about it, here we have collected for your the list of posts that were most-read, shared, and liked during the year. They are devoted to a variety of topics of UI and UX design for websites and mobile applications. So, let’s review what themes have been found the most actual and interesting by our readers.

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User Experience: Insights Into Consistency in Design : Read what is design consistency, why it is important, what types of consistency exist, and how to reach it in an app or website you design.

Web Design: 16 Basic Types of Web Pages : In this article, let’s review basic types of web pages you can find on diverse websites around the Web. Packed with web design examples and tips.

How to Design Effective Search in User Interfaces : The article provides handy insights and UX design practices on making an internal search for websites and mobile applications intuitive and easy to use.

Error Screens and Messages: UX Design Practices : The article shares insights on the UX design of error screens and writing error messages: learn how to smoothen the negative effect of dealing with errors.

Best Practices on Preventing Errors in User Interfaces : The article shares a bunch of popular UX design practices that improve interactions, navigation, and help to prevent users from making errors with websites and apps.

How To Design User Onboarding: Tips and Practices : Review a brief guide on effective user onboarding for positive user experience from the first steps: types of onboarding elements and design practices supporting usability.

Case Study: HUAWEI. Icon Design for EMUI 10 : The article shows the creative process of icon design for HUAWEI EMUI 10: check the stages of icon creation from sketches and concepts to polished icon system.

Case Study: Credentially. Website Creation with Webflow : The process of website creation for Credentially, the service for automated HR management in healthcare: web design stages and insights into development with Webflow.

Case Study: ShipDaddy. Identity and Web Design for Shipping Service : Check the creative process and design solutions on brand identity and website for ShipDaddy, innovative and customer-centric shipping, and fulfillment service.

Case Study: Illuminating Radioactivity. Web Design for Education : The article unveils the design process for Illuminating Radioactivity, an impressive educational website covering the radioactivity phenomenon from different perspectives.

Case Study: Lumen. Website for Museum of Mountain Photography : Check the creative process for the website of Lumen, an awesome museum of mountain photography: elegant design solutions, user experience, and interactions.

Case Study: GNO Blankets. Branding and Web Design for Ecommerce : The article unveils the creative process on branding and website design for GNO Wellbeing, the company producing weighted blankets: check logo design, custom graphics, web pages, and interactions.

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Wishing you great holidays and a productive new design year, we are already working over new content helpful for businesses and designers. Huge thanks to all our readers for support and loyalty and best regards from all the Tubik team!

Welcome to check the big review of major UX design trends in 2020

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Design Is a Job. 30 Honest Quotes by Mike Monteiro

Fresh set of quotes about design based on book "Design Is a Job" by Mike Monteiro, the co-founder of Mule Design about benefits and pitfalls of design process.

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Case Study: Synthesized 2.0. Web Design for High-Quality Synthetic Data Platform

Case study unveiling the creative process on new website design and custom graphics for Synthesized, the platform for creating and managing high-quality synthetic data.

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Design for Emotion: Expert Tips by Aarron Walter

New set of Tubik Quotes Collection this time offers the expert thoughts and tips about designing interfaces for user's emotion from the book by Aarron Walter.

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IMAGES

  1. UI UX Case Study Template Free Presentation For Behance :: Behance

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  2. UX Case Study Example #1 plus free template

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  5. UX Portfolio & Case Study Design Tips

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  6. Top 22 Stunning UX Case Studies You Should Know in 2020

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  1. UI/UX Portfolio Case Studies that got us HIRED

  2. Day 7: Navigation

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  6. 7 Pitfalls to Avoid in Your UI UX Design Career

COMMENTS

  1. 15 Excellent UX Case Studies Every Creative Should Read

    An essential part of the portfolio of a UX designer is the case studies that pack a showcase of the designer's skills, way of thinking, insights in the form of compelling stories.

  2. Top 22 Stunning UX Case Studies You Should Know in 2022

    May 20, 2020 2417266 An immersive yet well-structured UX case study helps UX professionals show off their design talents in portfolio websites, and let them communicate better with employers, designers and others easily. However, as a UX designer, how can you write a perfect UX case study to easily get hired or communicate with others better?

  3. 11 Inspiring UX Case Studies That Every Designer Should Study

    A UX case study is a sort of detailed overview of a designer's work. They are often part of a UX designer's portfolio and showcase the designer's skill in managing tasks and problems. From a recruiter's perspective, such a UX portfolio shows the skill, insights, knowledge, and talent of the designer.

  4. UI UX Case Study Projects :: Photos, videos, logos ...

    Zomato Food Delivery App - Case Study UI/UX Design. Multiple Owners. 869 6.2k. Save. Furniture - Responsive Website UI Design. Multiple Owners. 168 2.1k. Save — Features for Booking application. Elina Liubinskaya. 4.1k 51.6k. Save. Mobile App - Sleep Tracker | UX/UI Case Study. Daria Kovalenko. 617 5.3k. Save. Doctor appointment app.

  5. Complete Guide to Building an Awesome UX Case Study

    Letting employers know you're capable of reflection shows humility, self-awareness, and the value you can bring to a team. 3. Final thoughts. Since each case study is a unique story you're telling about your project, it's a little art and a little science.

  6. How to Create a UX/UI Case Study: A Step-by-Step Guide

    The first step in creating a compelling UX/UI case study is to select the right project. Choose a project that not only showcases your design skills but also aligns with your interests and passions. The project should be substantial enough to demonstrate your abilities and have a clear problem that needs to be addressed through design. 2.

  7. UX Case Studies

    UX case studies are examples of design work which designers include in their portfolio. To give recruiters vital insights, designers tell compelling stories in text and images to show how they handled problems. Such narratives showcase designers' skills and ways of thinking and maximize their appeal as potential hires.

  8. 20+ Outstanding UX/UI Design Case Studies

    About Discover an expertly curated collection of 20+ inspirational UX/UI design case studies that will empower you to create outstanding case studies for your own portfolio. Comprehensive end-to-end case studies covering research, ideation, design, testing, and conclusions.

  9. 8 Well Done UX Case Studies Every Designers Should Read

    Great UX portfolios won't be successful without well done case studies. Recruiters use case studies to learn and evaluate the end to end process of how designers land on their final design solutions. Here are 8 inspirational examples. 1. Query formulation and auto-suggest. By Mr Brian Morris, Senior designer at Microsoft. See full screenshot. 2.

  10. UI Case Study Projects :: Photos, videos, logos ...

    186 1.4k. Travel app UI UX Case Study. Multiple Owners. 230 4k. SmartHome Case-Study. Oluwalade Jesutofunmi. 117 2k. Behance is the world's largest creative network for showcasing and discovering creative work.

  11. 54 UX Case Studies To Improve Your Product Skills

    Tinder monetization. COVID dashboard UX. Morning Brew retention. Uber Eats retention. Airbnb personalization. Mario Kart monetization. Strava monetization. Tesla charging UX. Hopper onboarding.

  12. UX Case Study Showcase

    UXfolio is a platform that helps you create a stunning UX portfolio and showcase your work. You can browse through hundreds of inspiring case studies from other UX designers, learn from their tips and tricks, and get feedback on your own projects. Join UXfolio and start building your portfolio today!

  13. Top 5 Stunning UX Case Studies You Should Know in 2023

    Sahil · Follow Published in Bootcamp · 7 min read · Jun 1, 2023 4 Top 5 Stunning UX Case Studies You Should Know in 2023 A UX case study is a detailed examination of a user experience design project, showcasing a designer's skills, problem-solving abilities, and the impact of their work.

  14. The Complete Guide to UX Case Studies

    You can use a UX case study to engage your readers in your thought process through each design stage. As a result, your readers will gain a solid understanding of the "how" of your UX designs and hopefully understand how working with you or your company benefits them. 3. Highlight (solved) user issues.

  15. How to write a UX case study

    • Jul 19, 2019 H ave you ever been told your UX portfolio lacks depth, or what you did is unclear, or that it doesn't seem like you have enough experience, even though you know you do? Or maybe you landed an in-person interview, it didn't go very well because you stumbled through presenting and answering questions about your projects.

  16. Epic Games UI/UX Case Study: New App and Community-focused ...

    Epic Games UI/UX Case Study: New App and Community-focused Features ... conveyed without changing straying so the users don't need to re-learn everything they've known about the old UI. The High Fidelity design will have some slight differentiation, but the information of the page will remain the same.

  17. How to create the perfect structure for a UX case study

    A UX case study has to tell a story about you. Like all good stories, case studies benefit greatly from a solid structure that guides the reader through your thinking and experience. Here, we will explore how to craft the perfect structure for your UX case studies.

  18. 12 Most-Read UX Design Articles and Case Studies by Tubik in 2020

    Striking the creative balance of 2020, we've made the list of UX design articles and case studies in Tubik Blog that were most-read, shared, and liked this year. With the year 2020 melting away, fruitful on design articles and case studies in Tubik Blog, we keep up with the tradition to give you a glance at the most popular ones.

  19. How to design your UI/UX case study

    Tips on how to prepare your UX/UI Design case study if you're new or already worked on a few design projects. This is one of my most highly requested videos! In this video, I dive into...

  20. UI/UX Design: Crafting Killer Case Studies

    When it comes to UI and UX design, typically writing case studies is the last thing on most designers' minds. That being said, you can drastically improve your odds of success in the industry by having some high-quality, heavy-hitting case studies as part of your portfolio. Today, I'm going to show you how you can create absolutely killer ...

  21. UI UX Case Study

    UI UX Case Study Inspirational designs, illustrations, and graphic elements from the world's best designers. Want more inspiration? Browse our search results ... Afridol 0 733 Balaji naik 2 994 Hassnain Khan 4 1.2k Kamaraj TK 1 1k Youssef Ghobrial 2 2.8k Wix Studio Hide ads Advertise Rashed Hassan 0 1.1k Vahe Grigoryan 7 549 Sharleen 0 322

  22. Design for Good: UI/UX Case Studies for a Better World

    Case Study 1: Healthcare Accessibility Redefined In the pursuit of accessible healthcare, UI/UX designers are redefining the patient experience. Through the strategic use of intuitive interfaces, they are breaking down barriers to healthcare access. Ada Health :

  23. UX leadership is failing (and what we can do about it)

    From a small bed & breakfast to a leader in UX/UI design, this billion dollar startup is a leader in innovation and design thinking. ... UX/UI Case Study — Improving Ryanair's Online Flight Booking Experience. Turning my first take-home assignment into a case study.

  24. UI/UX Case Study by Khaled Hasan on Dribbble

    UI/UX Case Study. Khaled Hasan. Available for work Follow Following. Like. Get in touch. case study design figma illustration mobile app mockups presentation prototyping typeface ui ux vector wireframe. View all tags. Posted on Feb 14, 2024 13 0 1 0 View feedback. Khaled Hasan ...

  25. Insights from UX/UI Case Studies

    Case studies in UX/UI design are detailed examinations and analyses of specific design projects or processes. They are commonly used by designers to showcase their skills, problem-solving abilities, and design thinking. A typical UX/UI design case study outlines the designer's approach to a particular project, the research conducted, the ...