How to Write a Great Business Case

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  • Case Teaching

C ase studies are powerful teaching tools. “When you have a good case, and students who are well prepared to learn and to teach each other, you get some magical moments that students will never forget,” says James L. Heskett, UPS Foundation Professor of Business Logistics, emeritus, at Harvard Business School (HBS). “They will remember the lessons they learn in that class discussion and apply them 20 years later.”

Yet, for many educators who want to pen their own case, the act of writing a great business case seldom comes easily or naturally. For starters, it’s time consuming. Case writers can spend substantial time visiting companies, securing a willing site, conducting interviews, observing operations, collecting data, reviewing notes, writing the case, revising the narrative, ensuring that teaching points come through, and then getting executives to approve the finished product.

The question, then, becomes: Where do you begin? How do you approach case writing? How do you decide which company to use as the subject of the case? And what distinguishes a well-written case from a mediocre one?

We asked three expert HBS case writers—who collectively have written and supported hundreds of cases—to share their insights on how to write a great business case study that will inspire passionate classroom discussion and transmit key educational concepts.

Insights from James L. Heskett

UPS Foundation Professor of Business Logistics, Emeritus, Harvard Business School

Keep your eyes open for a great business issue.

“I’m always on the prowl for new case material. Whenever I’m reading or consulting, I look for interesting people doing interesting things and facing interesting challenges. For instance, I was reading a magazine and came across a story about how Shouldice Hospital treated patients undergoing surgery to fix inguinal hernias—how patients would get up from the operating table and walk away on the arm of the surgeon.

6 QUALITIES OF GREAT CASE WRITERS

Comfort with ambiguity, since cases may have more than one “right” answer

Command of the topic or subject at hand

Ability to relate to the case protagonists

Enthusiasm for the case teaching method

Capacity for finding the drama in a business situation and making it feel personal to students

Build relationships with executives.

“When writing a case, it’s helpful to start as high in the organization as possible. It helps assure mid-level managers that they can share the information you need with an outsider. It also helps when it comes to getting the case cleared for use. Serving on corporate boards can help in building relationships with senior executives, but there are other ways to make those connections. For instance, you can approach speakers at business conferences if you think their presentations could form the basis for a good business case. If you want to write about a company where you don’t have any personal connections, you can always check with your colleagues to see if any of them have a personal relationship with the CEO or sit on a board where they could introduce you to the right person who would be able to facilitate the case. My colleagues and I make a lot of these introductions for each other.”

“If you make the case into a crossword puzzle that takes five hours to solve, it’s not really fair to the students and will most likely cause them to lose focus.” James L. Heskett

Skip the curveballs and focus on key issues.

“Cases don’t have to be obvious. As a pedagogical objective, you might want students to look beyond a superficial issue to say this is the underlying topic that we need to address, and these are the questions we need to pose. Still, I think it’s unhelpful if cases contain real curveballs where ‘unlocking’ the case depends on finding some small piece of information hidden in an exhibit. Give students a break! They may have to read and digest three cases per day, so they probably won’t be able to devote more than a couple of hours to each one. If you make the case into a crossword puzzle that takes five hours to solve, it’s not really fair to the students and will most likely cause them to lose focus.”

Build a discussion plan while writing the case.

“In case method teaching, the teacher is not in complete control. Students teach each other and learn from each other. On any given day, there will likely be somebody in the room who knows more about the company featured in the case than the professor does. So a professor can’t walk into the classroom and expect to impose a lesson plan that goes in a strict linear way from A to B to C to D. The case ought to be written to allow students to jump from A to D and then come back later to B if that’s how the discussion plays out. At the same time, the case should be structured so that the instructor can collect student comments on a board, organizing them as a coherent set of related ideas, and then deliver a 5-to-10-minute summary that communicates whatever essential concepts the case has covered. This summation can be a very powerful teaching and learning experience.”

Focus on quality over quantity.

“Cases don’t have to be too long. Some good cases are only two or three pages. Students may give more scrutiny to these brief cases than they would a 20-page case.”

Advice from Benson P. Shapiro

Malcolm P. McNair Professor of Marketing, Emeritus, Harvard Business School

Take out the chaff in advance.

“You don’t want students to spend too much time separating the wheat from the chaff. If a case has 12 pages of text and 10 pages of exhibits, even the smartest MBA students will likely lose interest. Writers who try to capture a situation from every angle and in every detail end up with sprawling narratives that usually do not make a good case. When writing cases, you need to set good, strong boundaries. Avoid superfluous, flowery, or poetic material that may contain interesting anecdotes or factoids, but that could distract readers from the case’s core topics. Include only those important and useful details that can help students make decisions and understand key issues that the case explores.”

Work in layers and metaphors—subtly.

“The best cases work on multiple levels. A case should focus on a specific situation—for example, whether or not to introduce a certain product. But it should also serve as a metaphor for broader issues in the background: How do we think about introducing new products? Are we introducing enough products? Are new product introductions a source of competitive advantage in our industry? How should we organize and manage new product development? You want the case to encourage students to think broadly about the various cultural, financial, and strategic impacts that managerial decisions have on a company.”

“Writers who try to capture a situation from every angle and in every detail end up with sprawling narratives that usually do not make a good case.” Benson P. Shapiro

Encourage emotional engagement.

“Case writing is an interesting literary form—it needs to be very engaging, but also educational. Great cases revolve around points of contention on which intelligent people can hold different points of view: What should you do? Why? How do you get it done? Ideally, students should have to choose between two very attractive alternatives or two terrible alternatives. The best cases involve questions that get students emotionally engaged so that they really care about choices and outcomes. When you see students physically leaning forward and following what their peers are saying, you know that they have a visceral feel for the importance of the subject. When you hear them debating after class— You were out in left field! You missed what was really important here! —that’s how you can tell you succeeded in developing a great case.”

Lessons from Carin-Isabel Knoop

Executive Director of the Case Research & Writing Group, Harvard Business School

Don’t forget the classroom component.

“Cases are deliberately incomplete documents. What a case writer leaves out of a case is often just as important as what he or she puts into it. Cases are designed to be completed through classroom instruction and discussion. While drafting the case, try to develop the classroom process in parallel. Work on the assignment questions and classroom content. Keep in mind that the case should be able to adapt to your classroom and course needs.”

Hone your elevator pitch.

“Before getting started, always have clear, succinct learning objectives in mind. Don’t start developing the case until you are able to summarize these objectives in less than five minutes.”

Case writing is a relationship, not a transaction.

When choosing a case site, be clear with executives that you are developing a teaching tool and that you will require their time and candor—and eventually their data. Put them at ease, and manage the authorization process, right from the start. Indicate that quotes will be cleared before publication and there will be time for individual review. During the creation process, ask their advice. This creates a process of engagement and helps bring home that this is a pedagogical tool, not gotcha journalism. At HBS, we oftentimes invite someone from the company to attend class. Finally, once the case is done, stay in touch with your case protagonists. They will move to other organizations and spread the good word about their experience with case writing.

Invite disagreement in case discussions.

“The case study method is based on participant-centered learning. The students all start from the same base of 11 (or however many) pages in the case, but they bring different knowledge and experiences into the classroom. So they can take the same facts and disagree about what course of action to pursue. We want students to behave like decision makers, and it can be painful to make decisions. Some critics deride the case teaching method as being unrealistic, but someone who just lectures about marketing doesn’t help students realize how difficult it is to choose between two plausible options to meet the same marketing objectives. For students, a big part of the education process is learning from discussions with classmates who think differently and advocate for different solutions. Witnessing a robust case discussion reminds us of the potential for collective learning to emerge from contrasting views.”

“Faculty don’t just write cases for teaching purposes, they write them to learn.” Carin-Isabel Knoop

The Case Writing Process Is a Worthy Effort

Researching, writing, and publishing cases is well worth the time and effort. “The case research and writing process is important for faculty development,” Knoop adds. “While developing field cases, faculty go to site visits and meet with decision makers. The case writing process helps connect scholars to practitioners and practitioners to the academic world. Faculty case writers get to explore and test how their academic theories work in practice. So faculty don’t just write cases for teaching purposes, they write them to learn. The case method is an integral part of faculty development.”

There’s another big bonus to becoming a case writer, especially for younger educators. “Young business instructors face a credibility gap with their students,” says Heskett. “It’s not uncommon to have MBA students in a class who have more experience than the instructor on a particular subject. Once you go into the field and write a case, you will know more about that subject than anyone else in the class. A primary way for professors to establish their credibility on a topic is to have written the case the class is discussing that day.”

James L. Heskett

James L. Heskett is UPS Foundation Professor of Business Logistics, emeritus, at Harvard Business School. He completed his Ph.D. at the Graduate School of Business, Stanford University, and has been a faculty member at The Ohio State University as well as president of Logistics Systems, Inc. Since 2000, he has authored a blog on Harvard Business School’s Working Knowledge website .

Benson P. Shapiro

Benson P. Shapiro is the Malcolm P. McNair Professor of Marketing, emeritus, at Harvard Business School where he taught full time from 1970 to 1997. Since 1997, Shapiro has concentrated his professional time on consulting, giving speeches, serving on boards, and writing. He continues to teach at Harvard and has taught in many executive programs and has chaired the Sustainable Marketing Leadership for Mid-Sized Firms Program.

Carin-Isabel Knoop

Carin-Isabel Knoop is the executive director of the Case Research & Writing Group at Harvard Business School. She is also coauthor of Compassionate Management of Mental Health in the Modern Workplace .

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CASE TEACHING

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Case writing is a vital force behind research at HBS. Nearly 80 percent of cases used at business schools worldwide are developed by HBS faculty. HBS case studies have helped refine the skills and business judgment of tens of thousands of students, practitioners, and academics across the world. The School is continually expanding and refreshing course content as HBS faculty write new cases that span the globe, industries, disciplines, and organizational forms in the public, private for profit, and non-profit spaces. As its faculty continues to develop case studies, the School is shaping business learning and educating future leaders in a positive way for years to come.

What is a case study?

The HBS case study is a teaching vehicle that presents students with a critical management issue and serves as a springboard to lively classroom debate in which participants present and defend their analysis and prescriptions. The average case is 15 to 20 pages long (about 7 to 12 pages of prose and 5 to 7 pages of tables and figures). The two main types of cases at the School are field cases based on onsite research, and library cases written solely from public sources. HBS also writes "armchair" cases based entirely on faculty’s general knowledge and experience. Moreover, in 1995, the School’s Educational Technology Services began producing multimedia cases that provide a rich learning experience by bringing together video, audio, graphics, animation, and other mediums.

Case research and writing

At HBS, academic research and case development are connected and mutually reinforcing. Cases provide the opportunity for faculty to assess and develop ideas, spark insights on nascent research questions early in a project, illustrate theory in practice, and get feedback in the classroom on those very concepts. In addition, case writing provides faculty a means to collaborate and to develop research ideas both across disciplines and across institutions.

Field case development is a dynamic and collaborative process in which faculty engage business or governmental leaders, sometimes working together with a colleague at HBS or at other academic institutions. The Case Studies for Harvard Business School brochure is a helpful resource to organizations interested in working with the School on a case. Case leads are identified based on a faculty’s teaching purpose and may arise as the result of a past relationship with an executive, a former student, or from a professor’s interest in exploring with a company’s management team a situation that would provide a meaningful learning experience. HBS works closely with host organizations to guarantee confidentiality.

Field cases typically take two months to complete - from obtaining a host organization’s approval to move forward on a case, to conducting onsite interviews, and drafting a case that paints a picture of the management issue and provides a mix of real-world uncertainty and information required for decision-making analysis.

Case support

A vast array of case-writing support is available to HBS faculty. Support is provided by case writers who work as individual research associates or are available on a project by project basis through our on-campus Case Research and Writing Group and eight regional research centers ( Asia-Pacific , California , Europe , India , Japan , Latin America , Harvard Center Shanghai , and Istanbul). Baker Library’s extensive business collection and specialist librarians comprise another invaluable research and case-writing resource.

Participating in a Case Study

Global Colloquium on Participant-Centered Learning

  • Upcoming Session
  • Previous (1 of 1) Next
  • Dates: 21–26 JUL 2024
  • Format: In-Person Learning takes place on the HBS campus or a designated location.
  • Location: HBS Campus
  • Fee: $7,750

The program fee covers registration, program materials, accommodations, and meals. Application Due: 31 MAR 2024

  • 21–26 JUL 2024 — On Campus Program (HBS Campus)
  • Early 2025 — Case Writing Workshop (Location TBD)
  • Teaching Team

Please note this is an invitation-only program with select partner institutions.

The age-old dilemma for academia—how best to teach—really is about how best to learn. To produce the innovative, inspired, and visionary leaders that institutions need today, business schools must rethink the learning process and their management education curricula, while retaining their distinctive methods and traditions. This two-session colloquium seeks to improve the learning model by building a global community of management educators who are committed to innovative teaching and course design.

Please note that this program is open only to educators who have been nominated by a participating institution.

Details Expand All Collapse All

Employ more effective teaching methods employ more effective teaching methods dropdown down.

  • Incorporate participant-centered learning into traditional teaching methods
  • Gain strategies for teaching the case method
  • Adopt innovative teaching tools and techniques
  • Connect with students more effectively

Design more relevant and impactful curricula, courses, and materials Design more relevant and impactful curricula, courses, and materials Dropdown down

  • Improve course development and case writing to foster learning that is directly applicable to participants' challenges at work
  • Drive innovation across the business curriculum based on your school's particular needs

Expand your personal and professional network Expand your personal and professional network Dropdown down

  • Extend your network by living and working with accomplished executives from various backgrounds, industries, and countries across the globe
  • Build relationships with a diverse group of peers who can provide wide-ranging insights into your business challenges and career decisions

Key Benefits Dropdown up

Key benefits dropdown down, employ more effective teaching methods, design more relevant and impactful curricula, courses, and materials, expand your personal and professional network, who should attend.

Participating institutions are encouraged to invite full-time, senior business faculty members who:

  • Have case teaching, case writing, and industry experience
  • Are committed to bringing innovation to their teaching methods and curricula
  • Are well positioned to influence instructional development and learning strategies across their institutions

case study writing workshop

Learning and Living at HBS

When you participate in an Executive Education program on the HBS campus , you enter an immersive experience where every aspect of the learning model has been carefully designed to facilitate your growth. Your learning will take place on your own, in your living group, and in the larger classroom, driven by the renowned HBS case method .

Admissions Criteria and Process

To apply, you will submit:.

  • The application, telling us about your experience, your organization, and your current responsibilities, goals, and challenges
  • A letter of reference from the institution's dean

Answering Your Questions

Letter of reference, application submission, fee, payment, and cancellations, admissions criteria and process dropdown up, admissions criteria and process dropdown down.

The Global Colloquium on Participant-Centered Learning comprises two sessions: seven days held on the HBS campus and three days offered at two different locations—the HBS campus and a site outside the United States. For the second session, you may choose the location that best meets your needs.

Focused on fostering your growth as a teacher, course developer, and change agent, this program models and examines the nature of participant-centered learning. Exploring the potential of various teaching methods, case research, curriculum development methodologies, and case writing, this rich learning experience includes faculty presentations, case studies, workshops, simulations, and small-group discussions.

Participants should expect to spend at least 9-12 hours on self-paced case preparation prior to attending the program. Case materials will be made available approximately two weeks prior to program start.

Key Benefits Expand All Collapse All

Principles of practice-based learning principles of practice-based learning dropdown down.

  • Exploring how people learn
  • Identifying the qualities of strong teachers
  • Determining when the case method is and is not appropriate

Your teaching strategy and plan Your teaching strategy and plan Dropdown down

  • Examining different curriculum development methodologies
  • Preparing and executing your teaching strategy
  • Developing teaching plans

Effective engagement with learners Effective engagement with learners Dropdown down

  • Defining learning contracts
  • Questioning, listening, and offering feedback
  • Developing a strong relationship with the class

Research and case writing Research and case writing Dropdown down

  • Practicing case writing and editing
  • Conducting field-based research
  • Maximizing synergy among research, case writing, and teaching

Innovation and change Innovation and change Dropdown down

  • Learning and developing as leaders and teachers
  • Integrating economics, ethics, and the institution
  • Introducing participant-centered learning—including strategies, support requirements, and political responses

Principles of practice-based learning

Your teaching strategy and plan, effective engagement with learners, research and case writing, innovation and change, the hbs advantage.

Our Executive Education programs are developed and taught by HBS faculty who are widely recognized as skilled educators, groundbreaking researchers, and award-winning authors. Through their board memberships, consulting, and field-based research, they address the complex challenges facing business leaders across the globe.

Rohit Deshpandé

Rohit Deshpandé

Baker Foundation Professor, Sebastian S. Kresge Professor of Marketing, Emeritus

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Juan Alcacer

Juan Alcacer

James J. Hill Professor of Business Administration

Lynda M. Applegate

Lynda M. Applegate

Baker Foundation Professor and Sarofim-Rock Professor of Business Administration, Emerita

Alison Wood Brooks

Alison Wood Brooks

O'Brien Associate Professor of Business Administration

Ryan W. Buell

Ryan W. Buell

C. D. Spangler Professor of Business Administration

Srikant M. Datar

Srikant M. Datar

George F. Baker Professor of Business Administration

Thomas R. Eisenmann

Thomas R. Eisenmann

Howard H. Stevenson Professor of Business Administration

Willis M. Emmons

Willis M. Emmons

Senior Lecturer of Business Administration and Director, C. Roland Christensen Center for Teaching and Learning.

Janice H. Hammond

Janice H. Hammond

Jesse Philips Professor of Manufacturing

Joshua D. Margolis

Joshua D. Margolis

James Dinan and Elizabeth Miller Professor of Business Administration

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Ivey Publishing – Leaders in Case Method Training

  • Case Workshops

Our Case Method Workshops feature hands-on, interactive and immersive learning experiences. They offer a range of learning opportunities, for those who are new to the case method and for those looking to enhance their skills.

Over 15,000 participants spanning more than 60 countries have benefited from our practical focus on learning to use the case method effectively through our case writing and case teaching workshops. Our online workshops are facilitated by Ivey Business School faculty members, who teach utilizing the case method daily and have authored multiple cases of their own.

“I have been teaching cases for years, and it was informative and interesting to learn the elements of the case so that I can more effectively teach a case. It was very helpful to get ideas on questions for students and how to manage the classroom.”

  Madeleine Romero, Linfield University

Who Can Benefit from Ivey Publishing’s Case Method Training Workshops? 

Participants in our case study workshops come from a range of educational and professional backgrounds and include but are not limited to:

  • Research assistants
  • Doctoral candidates
  • Case writers
  • Instructors
  • Professors in all management-related disciplines, as well as hospitality, health, education, law, engineering, kinesiology, agriculture, etc.

On the business and government side, typical workshop participants include:

  • Staff specialists
  • Course designers
  • Workshop and seminar teachers
  • Training supervisors
  • Human resources professionals

Participants learn by collaborating with each other, engaging in synchronous live classes and asynchronous activities. This approach provides an opportunity to experience learning from the student perspective.

“I found that participating in an online environment as a learner has been the most valuable and will have positive impacts on the students/participants in our courses…”

  Pamela Ouart-McNabb, AFOA Canada

Types of Workshops We Offer

Case teaching.

This workshop is an introduction to the case method and how to use cases as an effective tool for teaching and learning.

Learning Objectives

  • Develop an understanding of the case method and why it has become an effective tool for teaching and learning.
  • Determine the importance of the three-step learning process for your students.
  • Learn how to develop a case-based teaching plan.
  • Examine the use of cases as a tool for assessment.
  • Understand what is required to be successful in case teaching.

“After years of struggling with case teaching, I feel like I have a handle on what has not worked for me in the past and how to improve my case method application in the future.”

James Hilliard, Temple University

Case Writing

This workshop aids participants in writing cases effectively and efficiently. Attendees work through the three-phase writing process on a case lead that participants have developed or are hoping to develop. Those who have a case ready for submission or one in development will have an opportunity to receive one on one feedback from an Ivey Publishing editorial staff member.

  • Understand a systematic approach to case writing.
  • Determine the key decisions around timing and learning objectives to write a successful case.
  • Identify what is needed to construct a case and teaching note.
  • Help craft a case that is progressing well toward publication.

Teaching Cases with Technology

This workshop is designed for experienced case teachers to help them transition effectively from in class to online teaching and redesign their case-based course for online learning.

  • Develop an understanding for online learning from the perspective of the student.
  • Differentiate between adapted for online learning and design for online learning.
  • Develop a model for teaching online that combines asynchronous and synchronous learning for the individual, small groups and large groups.
  • Establish a process to redesign your course for an entirely online experience.

“Great value for money (and time)! The program was well planned and supported. The learning objectives were clearly defined and communicated. David Wood delivered a highly engaging and informative series of lectures, exercises and discussions (both in small breakout groups and 'in-the-round' sessions). His confidence in using an online teaching platform to deliver the workshop served as a great example of how asynchronous communication/instruction can/should be incorporated into the overall learning experience. The workshop exceeded my expectations on all fronts!”

Blake Hanna, University of British Columbia

Upcoming Case Workshops - 2024

Arrange a customized workshop at your institution.

We are happy to help organize a workshop at your institution for your team or department faculty.

Custom workshops allow participants to immerse themselves in an interactive workshop facilitated by an experienced Ivey faculty member, hosted either in-person or online. Our faculty will work with your institution to deliver a workshop based on the needs of your faculty or team.

For more details, please download and view our brochure

Contact us  for more information about bringing a world-renowned Ivey Case Method Workshop (teaching, writing, online learning) to your institution.

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Society for Case Research

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Welcome to the Society for Case Research

The Society for Case Research (SCR), founded in 1978, facilitates the exchange of ideas leading to the improvement of case research, writing, and teaching; assists in the publication of written cases or case research and other scholarly work; and provides recognition for excellence in case research, writing and teaching.

If you would like to become a member of this growing international group of "Scholars bringing reality to the classroom",  please join today .

case study writing workshop

SCR publishes three scholarly journals, the Business Case Journal (BCJ), Journal of Case Studies (JCS), and the Journal of Critical Incidents (JCI). Please see below for an overview of each journal. In addition, SCR publishes the proceedings of the annual conference. All active members receive these publications and the newsletter as membership benefits.

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SCR Updates

case study writing workshop

Society for Case Research Conference

April 10-12, 2024 | Chicago. Illinois

This conference is a great opportunity for novice and experienced case writers to present cases, critical incidents, papers, and panels, and exchange ideas about case research.

case study writing workshop

46th Annual Society for Case Research & Global Jesuit Case Series Summer Workshop

Event Dates TBD | University of North Dakota

This event is a great opportunity to receive feedback from other writers about your cases, critical incidents, and embryo cases. Bring your case studies at any stage of completion and receive expert advice.

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Search the library for case studies from all of SCR's publications and leverage these resources for your own teaching and research.

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case study writing workshop

10th Case Method Workshop

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Indian Institute of Management Calcutta Case Research Centre Of Indian Institute of Management Calcutta Announces

case study writing workshop

January 5-6, 2024

Developing india-based cases in the post-covid chatgpt era.

Indian Institute of Management Calcutta Case Research Centre (IIMCCRC) of IIM Calcutta is glad to announce its 10th Case Method Workshop to be held on 5th and 6th January 2024.

DATES OF WORKSHOP: 5th (Friday) and 6th (Saturday) January 2024

VENUE: Indian Institute of Management Calcutta, Joka, Kolkata

LAST DATE FOR REGISTRATION: 18th December (Monday) 2023

Need and Motivation:

Case Method has evolved as a very effective pedagogical tool in engaging students through real-life managerial decision-making scenarios. However, academicians often struggle with finding appropriate cases for their deliverables and wish to fill the gap by developing their own cases. Very often, they find the case-writing process very challenging. IIMCCRC’s past case method workshops have provided the requisite skillsets and hands-on practice to the participants in designing a case, collecting and organizing data from different channels and preparing teaching notes. This workshop offered by IIMCCRC of IIM Calcutta is dedicated to meeting this demand for handholding in case writing and creating an environment of mutual learning.

The workshop will be hosted by the Indian Institute of Management Calcutta (IIMC) and is open to all academic faculty at the degree-granting institutions, doctoral students, research scholars, case writers and industry practitioners or corporate trainers.

This workshop aims to develop skills for writing highly effective cases through a participative and feedback-oriented approach. The workshop is broadly divided into three modules: Case Ideation and proposal, Developing the Case, and Developing the Teaching note. Each module is interspersed with relevant assignments combined with feedback from experienced faculty. Additionally, the workshop allows the participants to interact and network with academics and practitioners from diverse fields of expertise and learn from each other’s experiences.

Key Take Away of the Workshop:

  • Learning the craft of developing and writing highly effective cases
  • Recognize the critical dimensions of writing a publication-worthy case
  • Analyzing good vs. average case studies
  • Gaining the confidence to develop your own teaching note
  • Introspection and feedback on the assignments on case proposal, case development, and teaching note
  • Expansion of professional and personal network
  • Certification of participation in the workshop

Who can attend?

Faculty members, doctoral students, research scholars, case writers and industry practitioners or corporate trainers

  • with an inclination towards writing highly effective cases
  • working in different areas of business and management
  • committed to improving their case writing skills
  • corporate learning and development specialists who would like to adopt the case method and learn about case development

Pre-Workshop Requirements:

  • Participants are required to come to the workshop with a definite idea and learning objectives for a business case. They need to identify a company, the case protagonist, and preferably (not mandatory) obtain permission from the company to write the case.
  • Participants are requested to share their case idea and a 2-3-page Case Plan with us two weeks prior to the workshop dates. The Case Plan includes the opening paragraph and the proposal, the outline of the case by subtitles, a list of data requirements, and a time plan.

Post-Workshop Activities:

  • Participants will receive feedback on the case plan from the workshop trainers within a few weeks of the completion of the workshop.
  • Opportunity to write cases with IIM Calcutta faculty members as the co-author or case writer and selected cases will be funded from IIMC Case Research Centre grant.

Registration Fee:

  • For Domestic Academic participants: Rs. 26,000/- + applicable GST @ 18% per person
  • For Domestic Non-Academic participants: Rs. 30,000/- + applicable GST @ 18% per person
  • For Overseas participants: US$ 400 per person

5 or more participants from an organisation - 10% discount (Please email to [email protected] )

The registration fee includes program materials and meals (morning refreshments & lunch on the 5th and 6th of January, dinner on 5th January and tea/coffee) while the workshop is in session. Pre-work will be emailed to registered participants a week prior to the workshop dates.

Registration is secured when you receive a confirmation email on your registered email address. Space is limited and offered on availability.

Deadline for payment of Registration fees: 18th December 2023

Fees are non-refundable unless the workshop is cancelled due to unavoidable situation. Participation by the substitute is allowed on special grounds stating legitimate reasons.

If you have any questions, please email [email protected] / [email protected] or call at +91 33 71211147 / +91 33 71211146

Online Registration Link:

The participants can register by visiting the link below https://www.iimcal.ac.in/10th-case-method-workshop-1 As there are limited seats, selection to the workshop will be in the order of application received. Every participant will receive a Certification of participation after completing the workshop

Programme Schedule:

All sessions will be conducted in English. Proficiency in spoken and written English is essential.

Facilitators:

Prof. ashok som.

case study writing workshop

He has authored more than 120 case studies, case-based articles, which have been widely referred, published and is respective best-sellers in their fields. His name regularly appears as one of the top 40 best-selling case authors from 2016 onwards at thecasecenter.org out of 8000 case writers. In 2021, he was ranked 11th in the world. He has been the winner of EFMD Case Writing Competition 2008 in the Indian Management category. He won The Case Centre Award 2014 in the Entrepreneurship category. He has authored the books, Organization-Redesign and Innovative HRM, Oxford University Press (Nov 2008), International Management: Managing the Global Corporation, McGraw Hill, UK (August 2009) & co-authored the books, The Road to Luxury: The Evolution, Markets and Strategies of Luxury Brand, Wilsey (March 2015), Second Edition of the book The Road to Luxury: The New Frontiers in Luxury Brand Management, Wilsey (March 2021)

He was an Adjunct Faculty at IIM Ahmedabad and Mannheim Business School and a visiting Professor at IIM Calcutta (India), Auckland University of Technology (New Zealand); Graduate School of Business, Keio University (Tokyo) and Tamkang University (Taiwan).

Prof. Dharma Raju Bathini

case study writing workshop

Prof. Arpita Ghosh

case study writing workshop

About IIM Calcutta Case Research Centre (IIMCCRC):

IIMC was established as the National Institute for Post-Graduate Studies and Research in Management by the Government of India in November 1961 in collaboration with the Alfred P. Sloan School of Management (MIT), the Government of West Bengal, the Ford Foundation, and Indian Industry. IIMC’s vision is to be an International Centre of Excellence in all facets of Management Education, rooted in Indian ethos and societal values. Its mission is “to develop innovative and ethical future leaders capable of managing change and transformation in a globally competitive environment and to advance the theory and practice of management.”

IIMC is the first accredited institution in India with the “Triple Crown,” having won international accreditations from AACSB, EQUIS, and AMBA. It is also the sole Indian member of CEMS, a global alliance of elite management schools.

The IIM Calcutta Case Research Center (IIMCCRC) was set up in 2012 as one of the distinct centers of excellence of IIM Calcutta. The idea is to create a world-class repository of cases and teaching notes that can be used by its faculty members and academicians at other business schools in India and worldwide. The institute makes extensive use of cases in its postgraduate courses as well as in executive programs.

With its constant and active engagement in developing cases based on key industry challenges and success stories in Indian companies, IIMCCRC has successfully reached a rich collection of more than 130 teaching cases and counting. These cases span multiple management disciplines such as Strategy, Entrepreneurship, Finance and Accounting, Marketing, Supply chain management, Organizational Behavior, and Information Technology and analytics. These cases are authored/co-authored by faculty members of the institute.

The course content of IIMCCRC workshop is supported by Harvard Business Publishing.

Accommodation:

Participants are expected to cover their own transportation and other living cost. We have limited reserved rooms available on a paid basis (INR 3360 inclusive of GST) at the Management Development Centre, IIM Calcutta and it will be allotted only on first cum first serve basis. Accommodation charges and additional expenses incurred will be borne by the participant and paid for at the time of stay.

For accommodation booking, please email to [email protected] / [email protected] or call at +91 33 71211147 If you are looking for stay options close to the workshop venue, you may explore the following:

Ibiza The Fern Resort & Spa, Kolkata (6.4 km from IIMC campus)

Merlin Greens, Kriparampur, Diamond Harbour Rd, P.S: Bishnupur Kolkata, West Bengal 743503 Website:https://www.ibizaresort.co.in/ Contact Details: +91- 8697119001

Parkstone, Kolkata (3.3 km from IIMC campus)

150A, Diamond Harbour Rd Dostipur, Pora Aswathatola Behala Thakurpukur Paschim Barisha, Kolkata West Bengal 700063 Website: www.hotelparkstone.com Contact Details: +91- 85838 29961 / 85828 63891

Aristro Club, Kolkata

(600 metres from IIMC campus) 680, Diamond Harbour Road Near IIM Calcutta Joka, Kolkata West Bengal – 700104 Website: https://aristrobooking.wixsite.com/joka Contact Details: +91- 9007087129

Corresponding Office Address:

Case research centre (crc).

3rd Floor, New Academic Building Indian Institute of Management Calcutta, Diamond Harbour Road, Joka, Kolkata – 700 104 Phone: +91 33 7121 1146 (Extns: 1147) Email: [email protected] & [email protected] Website: www.iimcal.ac.in/case-studies-lists

Brochure and Video:

Download the Case Method Workshop 2024 Brochure

Princeton University Logo

PrincetonX: Writing Case Studies: Science of Delivery

Writing Case Studies: Science of Delivery

Writing Case Studies: Science of Delivery

About this course.

This course introduces you to the main elements of a good “science of delivery_”_ case study and teaches you how to plan your research, conduct interviews, and organize your writing.

The “science of delivery” begins with a simple observation. We often have a vision of the right policies or strategies for improving health, safety, and economic well being, but the real problem is getting things done. Even a simple policy intervention such as child vaccination requires much more than nurses and a stock of vaccine to be effective.

Case studies are a vital tool for sharing insight about the how of policy implementation and institutional reform. They trace the steps taken to produce results, show solutions people have devised to address anticipated challenges and overcome unanticipated obstacles. Case studies help us think about how to adapt approaches so that they work in different contexts.

This social science course is most suitable for:

  • Practitioners who want to document and analyze their efforts to implement a program or build a new institution
  • Researchers who want to trace how programs achieved results
  • Graduate students who want an introduction to one type of case study method

No certificates, statements of accomplishment, or other credentials will be awarded in connection with this course.

At a glance

  • Institution: PrincetonX
  • Subject: Business & Management
  • Level: Advanced
  • Prerequisites: None
  • Language: English
  • Video Transcript: English
  • Associated skills: Social Sciences, Research, Writing

What you'll learn

  • Key elements of a science of delivery case study
  • How to develop a research strategy
  • How to plan and carry out an interview
  • Strategies for handling common research challenges
  • Ways to plan the writing process
  • Stylistic conventions and standards that improve communication
  • How to manage some common writing challenges
  • Systems for complying with important ethical and legal standards

Interested in this course for your business or team?

The Case Centre logo

A brief guide to case writing

case study writing workshop

In this introductory guide to writing cases we'll discuss choosing a format, explore how to inspire classroom discussion and discover how to publish your case. 

Woman at a laptop writing on a pad of paper

Getting started

There are two key case writing catalysts:

  • teaching needs: requiring a case that covers a particular topic, theory or industry, either for a new class or programme, or to replace a case that has been taught for some time
  • content leads: discovering a particular business, protagonist, situation or industry that would make an interesting, engaging case.

Case experts, Martin Kupp and Urs Mueller , advise keeping a list of case needs and leads, and when they converge consider writing a case. However, if you have a particular teaching need and no matching content lead, you may wish to undertake some research to find one that fits.

Once you've identified the case that you'd like to write, getting started can seem a daunting prospect. Working through the sections below will help you begin. If you'd like to explore the case writing process further don't miss the links to more resources at the bottom of this page.

Christoph Loch

Field-based or desk-based?

Field-based cases involve working closely with a company and key employees. This type of case is great for bringing a slice of reality into the classroom. Field-based cases are also an excellent way to blend teaching and research and will help to build valuable relationships with real-life companies in the world of business.

Desk-based cases rely on thorough research and judicious selection of materials. They can be a good choice where access to a particular company is impossible. Both field-based and desk-based cases can be highly successful and very effective in the classroom.

Brian Rogers

A protagonist: telling stories

A compelling protagonist will quickly engage students. They will identify with the lead character as the story in the case unfolds. The key question, ‘What would I do next?’ will be the start of a great classroom discussion and steep learning curve.

John Mullins

Choosing a format

The traditional written case remains hugely popular. However, case authors now have a wide range of options to supplement or even replace the written word.

Multimedia can be used in a variety of ways to enhance students’ classroom experience and ensure today’s tech-savvy learners stay engaged.  Discover more about multimedia cases 

Other examples include video cases, cartoon cases (also referred to as comic book cases or graphic format cases), and even virtual world cases. It’s an exciting time to be a case writer!

Robert Steven Kaplan

Case release

If your case is field-based, you must get permission from the organisation to release it. The Case Centre cannot publish field-based cases without this permission. By maintaining good relationships and communications with your contacts, case release should be a matter of routine.

More about securing case release 

Pierre Chandon

Testing in the classroom

This is the only way to find out if your case ‘works’ or not and a great opportunity to gain invaluable feedback from students, colleagues, and – if you’re lucky - the case protagonist who may wish to see the case being taught.

Before submitting your case to us for distribution we require that it has been taught at least twice. 

Mary Crossan

Teaching notes

The figures speak for themselves: under half of the cases in The Case Centre’s collection have teaching notes, but 98% of the 50 most popular cases have one.

A teaching note is vital if you want your case to have wide appeal, and can also help when writing the case; some case authors even draft the teaching note first to help clarify their thoughts. It’s hugely important, so make sure you include one.

More about writing a teaching note

Sandra Vandermerwe

Case distribution

Once your case is complete why not make it available worldwide by submitting it to The Case Centre for distribution? We are unique in offering a offering a distribution service to both institutions and independent authors across the globe. We also allow you or your institution to retain copyright.

More about the benefits of case distribution 

We provide a range of services and support for case writers. The sections below will point you in the right direction, but please do get in touch if you need any further help.

case study writing workshop

Get in touch

Customer Services Team

Our Customer Services Team are here to help, please do get in touch if you have a query.

e [email protected] t +44 (0)1234 756410 or +1 781 236 4510

Cases describe real-life business situations.

Usually the main character in the case is facing a tricky challenge or decision. Class participants discuss possible solutions and analyse the pros and cons of various approaches to the problem.

Most cases are written documents (distributed electronically or in print), but there are an increasing number of video and multimedia cases.

More about the case method

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How to write a case study — examples, templates, and tools

case study writing workshop

It’s a marketer’s job to communicate the effectiveness of a product or service to potential and current customers to convince them to buy and keep business moving. One of the best methods for doing this is to share success stories that are relatable to prospects and customers based on their pain points, experiences, and overall needs.

That’s where case studies come in. Case studies are an essential part of a content marketing plan. These in-depth stories of customer experiences are some of the most effective at demonstrating the value of a product or service. Yet many marketers don’t use them, whether because of their regimented formats or the process of customer involvement and approval.

A case study is a powerful tool for showcasing your hard work and the success your customer achieved. But writing a great case study can be difficult if you’ve never done it before or if it’s been a while. This guide will show you how to write an effective case study and provide real-world examples and templates that will keep readers engaged and support your business.

In this article, you’ll learn:

What is a case study?

How to write a case study, case study templates, case study examples, case study tools.

A case study is the detailed story of a customer’s experience with a product or service that demonstrates their success and often includes measurable outcomes. Case studies are used in a range of fields and for various reasons, from business to academic research. They’re especially impactful in marketing as brands work to convince and convert consumers with relatable, real-world stories of actual customer experiences.

The best case studies tell the story of a customer’s success, including the steps they took, the results they achieved, and the support they received from a brand along the way. To write a great case study, you need to:

  • Celebrate the customer and make them — not a product or service — the star of the story.
  • Craft the story with specific audiences or target segments in mind so that the story of one customer will be viewed as relatable and actionable for another customer.
  • Write copy that is easy to read and engaging so that readers will gain the insights and messages intended.
  • Follow a standardized format that includes all of the essentials a potential customer would find interesting and useful.
  • Support all of the claims for success made in the story with data in the forms of hard numbers and customer statements.

Case studies are a type of review but more in depth, aiming to show — rather than just tell — the positive experiences that customers have with a brand. Notably, 89% of consumers read reviews before deciding to buy, and 79% view case study content as part of their purchasing process. When it comes to B2B sales, 52% of buyers rank case studies as an important part of their evaluation process.

Telling a brand story through the experience of a tried-and-true customer matters. The story is relatable to potential new customers as they imagine themselves in the shoes of the company or individual featured in the case study. Showcasing previous customers can help new ones see themselves engaging with your brand in the ways that are most meaningful to them.

Besides sharing the perspective of another customer, case studies stand out from other content marketing forms because they are based on evidence. Whether pulling from client testimonials or data-driven results, case studies tend to have more impact on new business because the story contains information that is both objective (data) and subjective (customer experience) — and the brand doesn’t sound too self-promotional.

89% of consumers read reviews before buying, 79% view case studies, and 52% of B2B buyers prioritize case studies in the evaluation process.

Case studies are unique in that there’s a fairly standardized format for telling a customer’s story. But that doesn’t mean there isn’t room for creativity. It’s all about making sure that teams are clear on the goals for the case study — along with strategies for supporting content and channels — and understanding how the story fits within the framework of the company’s overall marketing goals.

Here are the basic steps to writing a good case study.

1. Identify your goal

Start by defining exactly who your case study will be designed to help. Case studies are about specific instances where a company works with a customer to achieve a goal. Identify which customers are likely to have these goals, as well as other needs the story should cover to appeal to them.

The answer is often found in one of the buyer personas that have been constructed as part of your larger marketing strategy. This can include anything from new leads generated by the marketing team to long-term customers that are being pressed for cross-sell opportunities. In all of these cases, demonstrating value through a relatable customer success story can be part of the solution to conversion.

2. Choose your client or subject

Who you highlight matters. Case studies tie brands together that might otherwise not cross paths. A writer will want to ensure that the highlighted customer aligns with their own company’s brand identity and offerings. Look for a customer with positive name recognition who has had great success with a product or service and is willing to be an advocate.

The client should also match up with the identified target audience. Whichever company or individual is selected should be a reflection of other potential customers who can see themselves in similar circumstances, having the same problems and possible solutions.

Some of the most compelling case studies feature customers who:

  • Switch from one product or service to another while naming competitors that missed the mark.
  • Experience measurable results that are relatable to others in a specific industry.
  • Represent well-known brands and recognizable names that are likely to compel action.
  • Advocate for a product or service as a champion and are well-versed in its advantages.

Whoever or whatever customer is selected, marketers must ensure they have the permission of the company involved before getting started. Some brands have strict review and approval procedures for any official marketing or promotional materials that include their name. Acquiring those approvals in advance will prevent any miscommunication or wasted effort if there is an issue with their legal or compliance teams.

3. Conduct research and compile data

Substantiating the claims made in a case study — either by the marketing team or customers themselves — adds validity to the story. To do this, include data and feedback from the client that defines what success looks like. This can be anything from demonstrating return on investment (ROI) to a specific metric the customer was striving to improve. Case studies should prove how an outcome was achieved and show tangible results that indicate to the customer that your solution is the right one.

This step could also include customer interviews. Make sure that the people being interviewed are key stakeholders in the purchase decision or deployment and use of the product or service that is being highlighted. Content writers should work off a set list of questions prepared in advance. It can be helpful to share these with the interviewees beforehand so they have time to consider and craft their responses. One of the best interview tactics to keep in mind is to ask questions where yes and no are not natural answers. This way, your subject will provide more open-ended responses that produce more meaningful content.

4. Choose the right format

There are a number of different ways to format a case study. Depending on what you hope to achieve, one style will be better than another. However, there are some common elements to include, such as:

  • An engaging headline
  • A subject and customer introduction
  • The unique challenge or challenges the customer faced
  • The solution the customer used to solve the problem
  • The results achieved
  • Data and statistics to back up claims of success
  • A strong call to action (CTA) to engage with the vendor

It’s also important to note that while case studies are traditionally written as stories, they don’t have to be in a written format. Some companies choose to get more creative with their case studies and produce multimedia content, depending on their audience and objectives. Case study formats can include traditional print stories, interactive web or social content, data-heavy infographics, professionally shot videos, podcasts, and more.

5. Write your case study

We’ll go into more detail later about how exactly to write a case study, including templates and examples. Generally speaking, though, there are a few things to keep in mind when writing your case study.

  • Be clear and concise. Readers want to get to the point of the story quickly and easily, and they’ll be looking to see themselves reflected in the story right from the start.
  • Provide a big picture. Always make sure to explain who the client is, their goals, and how they achieved success in a short introduction to engage the reader.
  • Construct a clear narrative. Stick to the story from the perspective of the customer and what they needed to solve instead of just listing product features or benefits.
  • Leverage graphics. Incorporating infographics, charts, and sidebars can be a more engaging and eye-catching way to share key statistics and data in readable ways.
  • Offer the right amount of detail. Most case studies are one or two pages with clear sections that a reader can skim to find the information most important to them.
  • Include data to support claims. Show real results — both facts and figures and customer quotes — to demonstrate credibility and prove the solution works.

6. Promote your story

Marketers have a number of options for distribution of a freshly minted case study. Many brands choose to publish case studies on their website and post them on social media. This can help support SEO and organic content strategies while also boosting company credibility and trust as visitors see that other businesses have used the product or service.

Marketers are always looking for quality content they can use for lead generation. Consider offering a case study as gated content behind a form on a landing page or as an offer in an email message. One great way to do this is to summarize the content and tease the full story available for download after the user takes an action.

Sales teams can also leverage case studies, so be sure they are aware that the assets exist once they’re published. Especially when it comes to larger B2B sales, companies often ask for examples of similar customer challenges that have been solved.

Now that you’ve learned a bit about case studies and what they should include, you may be wondering how to start creating great customer story content. Here are a couple of templates you can use to structure your case study.

Template 1 — Challenge-solution-result format

  • Start with an engaging title. This should be fewer than 70 characters long for SEO best practices. One of the best ways to approach the title is to include the customer’s name and a hint at the challenge they overcame in the end.
  • Create an introduction. Lead with an explanation as to who the customer is, the need they had, and the opportunity they found with a specific product or solution. Writers can also suggest the success the customer experienced with the solution they chose.
  • Present the challenge. This should be several paragraphs long and explain the problem the customer faced and the issues they were trying to solve. Details should tie into the company’s products and services naturally. This section needs to be the most relatable to the reader so they can picture themselves in a similar situation.
  • Share the solution. Explain which product or service offered was the ideal fit for the customer and why. Feel free to delve into their experience setting up, purchasing, and onboarding the solution.
  • Explain the results. Demonstrate the impact of the solution they chose by backing up their positive experience with data. Fill in with customer quotes and tangible, measurable results that show the effect of their choice.
  • Ask for action. Include a CTA at the end of the case study that invites readers to reach out for more information, try a demo, or learn more — to nurture them further in the marketing pipeline. What you ask of the reader should tie directly into the goals that were established for the case study in the first place.

Template 2 — Data-driven format

  • Start with an engaging title. Be sure to include a statistic or data point in the first 70 characters. Again, it’s best to include the customer’s name as part of the title.
  • Create an overview. Share the customer’s background and a short version of the challenge they faced. Present the reason a particular product or service was chosen, and feel free to include quotes from the customer about their selection process.
  • Present data point 1. Isolate the first metric that the customer used to define success and explain how the product or solution helped to achieve this goal. Provide data points and quotes to substantiate the claim that success was achieved.
  • Present data point 2. Isolate the second metric that the customer used to define success and explain what the product or solution did to achieve this goal. Provide data points and quotes to substantiate the claim that success was achieved.
  • Present data point 3. Isolate the final metric that the customer used to define success and explain what the product or solution did to achieve this goal. Provide data points and quotes to substantiate the claim that success was achieved.
  • Summarize the results. Reiterate the fact that the customer was able to achieve success thanks to a specific product or service. Include quotes and statements that reflect customer satisfaction and suggest they plan to continue using the solution.
  • Ask for action. Include a CTA at the end of the case study that asks readers to reach out for more information, try a demo, or learn more — to further nurture them in the marketing pipeline. Again, remember that this is where marketers can look to convert their content into action with the customer.

While templates are helpful, seeing a case study in action can also be a great way to learn. Here are some examples of how Adobe customers have experienced success.

Juniper Networks

One example is the Adobe and Juniper Networks case study , which puts the reader in the customer’s shoes. The beginning of the story quickly orients the reader so that they know exactly who the article is about and what they were trying to achieve. Solutions are outlined in a way that shows Adobe Experience Manager is the best choice and a natural fit for the customer. Along the way, quotes from the client are incorporated to help add validity to the statements. The results in the case study are conveyed with clear evidence of scale and volume using tangible data.

A Lenovo case study showing statistics, a pull quote and featured headshot, the headline "The customer is king.," and Adobe product links.

The story of Lenovo’s journey with Adobe is one that spans years of planning, implementation, and rollout. The Lenovo case study does a great job of consolidating all of this into a relatable journey that other enterprise organizations can see themselves taking, despite the project size. This case study also features descriptive headers and compelling visual elements that engage the reader and strengthen the content.

Tata Consulting

When it comes to using data to show customer results, this case study does an excellent job of conveying details and numbers in an easy-to-digest manner. Bullet points at the start break up the content while also helping the reader understand exactly what the case study will be about. Tata Consulting used Adobe to deliver elevated, engaging content experiences for a large telecommunications client of its own — an objective that’s relatable for a lot of companies.

Case studies are a vital tool for any marketing team as they enable you to demonstrate the value of your company’s products and services to others. They help marketers do their job and add credibility to a brand trying to promote its solutions by using the experiences and stories of real customers.

When you’re ready to get started with a case study:

  • Think about a few goals you’d like to accomplish with your content.
  • Make a list of successful clients that would be strong candidates for a case study.
  • Reach out to the client to get their approval and conduct an interview.
  • Gather the data to present an engaging and effective customer story.

Adobe can help

There are several Adobe products that can help you craft compelling case studies. Adobe Experience Platform helps you collect data and deliver great customer experiences across every channel. Once you’ve created your case studies, Experience Platform will help you deliver the right information to the right customer at the right time for maximum impact.

To learn more, watch the Adobe Experience Platform story .

Keep in mind that the best case studies are backed by data. That’s where Adobe Real-Time Customer Data Platform and Adobe Analytics come into play. With Real-Time CDP, you can gather the data you need to build a great case study and target specific customers to deliver the content to the right audience at the perfect moment.

Watch the Real-Time CDP overview video to learn more.

Finally, Adobe Analytics turns real-time data into real-time insights. It helps your business collect and synthesize data from multiple platforms to make more informed decisions and create the best case study possible.

Request a demo to learn more about Adobe Analytics.

https://business.adobe.com/blog/perspectives/b2b-ecommerce-10-case-studies-inspire-you

https://business.adobe.com/blog/basics/business-case

https://business.adobe.com/blog/basics/what-is-real-time-analytics

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case study writing workshop

ISB’s Case Writing and Teaching Workshop

May 2023, indian school of business, hyderabad.

Participative and collaborative learning has proven to be an exciting alternative to traditional management pedagogy. Today’s students demand an active role in their own learning. Teaching with case studies in the classroom provides a means for abstract and conceptual ideas to be applied to practical, real-world business scenarios. Cases place students in real-life situations, forcing them to identify with the protagonist and come up with solutions to a plausible problem. As such, they turn students into active learners rather than passive receivers, helping them develop problem-solving and decision-making skills.

The Centre for Learning and Management Practice (CLMP) at the Indian School of Business (ISB), in its endeavour to promote effective learning and teaching with cases, offers Case Writing and Teaching Workshops through the year.

The intent of these workshops is to train high-potential faculty and case writers in the case writing and case teaching process, and to develop a case writing and case teaching culture in Indian management schools.

Conducted by experienced faculty, experts in the case method, each intensive workshop covers the fundamentals of both case writing and case teaching.

The workshop will start with outlining the importance of case study methodology as a pedagogical approach for active learning. Participants will learn the theory behind developing a good case study and the guiding principles to write case studies. By the end of the workshop, participants would have built a strong foundation for developing their own cases. This is thus a great opportunity to develop valuable writing skills. By inspiring you to write and use your own cases, this workshop will also assist in improving your teaching. The workshop would also include tips on how to teach a case effectively.

Programme Calendar

Target audience.

The participants at the workshop would include faculty, case writers, doctoral students and research staff from the academic community across management disciplines as well as representatives from business and the Government, such as heads of training departments, consultants and individuals teaching as visiting faculty at academic institutions. Interested participants would be requested to come to the workshop with an idea that they would like to develop into their own case study.

Training Objectives

At this very interactive and practical workshop, participants will learn about the case study—the history behind it, and its benefits and limitations. They will then be taught as to what makes a ‘good’ case. Instruction would be provided on how to design a case study – ensuring that the key areas of

the introduction, body, conclusion and exhibits - are covered systematically. The workshop would also include tips on how to teach a case.

For the participants, we expect that developing in-house case studies would provide the following key benefits for their students/audience: 

  • To demonstrate stronger critical thinking skills
  • Make connections across multiple content areas
  • Develop a deeper understanding of concepts
  • Be better able to view an issue from multiple perspectives
  • Take a more active part in class
  • Become more engaged
  • Develop positive peer to peer relationships

Pre-Workshop Requirements

  • Participants are required to come to the workshop with a definite idea and learning objectives for a business case. They need to identify a company, the case protagonist, and preferably (not mandatory) obtain permission from the company to write the case.
  • Participants are requested to share their case idea and learning objectives with us by two weeks prior to the workshop dates.

Post-Workshop Activities:

  • By the end of the workshop, each participant will have successfully drafted a 2-3 page Case Plan. The Case Plan includes the opening paragraph, the outline of the finished case by subtitles, list of data requirements, and a time plan. This plan is the basis of each case study.
  • Participants will receive feedback on the Case Plan from the workshop trainers within a few weeks of the completion of the workshop.

Dr. Saumya Sindhwani

Saumya Sindhwani is an Assistant Professor (Practice) in the Strategy & OB group. Her research interests are at the intersection of strategy, leadership and society. She actively looks into the challenges faced by organisations while designing and implementing strategy, given the highly volatile, uncertain and complex business environment we live in today. She also has keen interest in the role of women as economic change agents, including their leadership styles. She has published two books, one on leadership and the other on the role of creativity in business. An expert on case teaching, she has authored and published several case studies. Bringing new formats to the classroom to complement case studies, she has developed and used multimedia simulations with great success in her courses. Prior to entering academia she has spent many years as a consultant with Aon Hewitt and also worked with British Broadcasting Corporation. She regularly publishes in applied journals and presents at various academic conferences and corporate events. She is an award-winning teacher.

Geetika Shah

Geetika Shah is Senior Associate Director at the Centre for Learning, and Management Practice at ISB.

Geetika manages content development and publishing at the Centre. Leading and managing the Centre’s team of writers and editors, she helps in case development and preparing teaching materials that support the pedagogical and knowledge-creation objectives of the school.

Working closely with faculty across disciplines at ISB, she has co-authored and published more than 30 cases which are available on Harvard Publishing, The Case Centre and Ivey Publishing. Two of her cases were winners at international competitions - European Foundation for Management Development (EFMD) Case Writing Competition 2015 and Oikos Case Writing Competition 2016. She has reviewed more than 300 cases and provided mentoring support and detailed feedback for improvement to numerous case authors.

As a facilitator, she has delivered several training workshops and webinars on case writing and teaching for faculty audiences from around the world.

An MBA from IIM Bangalore, she joined the Centre at ISB in its early years and helped build expertise at the Centre in developing, reviewing and publishing high-quality case studies that engage students in the business classroom. More recently, she also oversees the design, content and publication of the school's flagship quarterly magazine,  ISB Management ReThink , a forward-looking platform that strives to connect academia with industry through its take on management research and thinking. 

Accommodation

Workshop Venue

Indian School of Business, Hyderabad Campus, Gachibowli, Hyderabad - 500111

Accommodation (Hotels near the workshop venue) 

Participants are expected to cover their own transportation and other living cost. If you are looking for stay options close to the workshop venue, you may explore the following.

Registration

For any queries, write to Arun Khan, Senior Manager, Centre for Learning and Management Practice, Indian School of Business.

Workshop Fee

30,000 (inclusive of taxes)

040-23187399.

For group discounts of 3 or more participants, e-mail to

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Because data can’t speak for itself, we’re here to help you tell policy stories that matter.

The Harris Writing Workshop was created to help students and policy makers write more effectively. We believe in clear, concise, and compelling policy writing that not only communicates the aims of your research and recommendations, but also, moves the needle toward implementation.

Teach talking to students

How to Write an Impactful Op-Ed

Just like in research writing, where you are one piece of a larger puzzle contributing to the cannon of knowledge on a given topic, op-ed writing is about making a small yet meaningful contribution to this cannon using persuasion. So where do you begin?

How to Write a Policy Memo That Matters

Crafting good policy can be difficult, but learning to write a memo that is clear, concise, and compelling shouldn’t be. Learn how to translate your hard work into a memo that matter in this Writing Workshop module.

Improving Sentence Clarity with Stronger Sentence Cores

All narratives feature characters who act. Policy communicators can fulfill these two fundamental requirements of a narrative by choosing characters as the subjects of their sentences and those characters’ actions as the verbs.

Using Deductive Structure to Create Coherent Paragraphs

Structuring your paragraphs deductively will not only give your readers the content they need most right up front, but it will also help them make sense of the data, evidence, and analysis you must present to support the main point of the paragraph.

Old-to-New Sequencing for Clearer Paragraphs

The most powerful strategy we can use to improve the coherence of your paragraphs is known as the “old-to-new” sequence. Learn how to use old-to-new sequencing to engage your audience and maximize comprehension.

Using Moral Foundations Theory to Analyze Audiences

People aren’t always “internally consistent” and “logically coherent,” to borrow from the lexicon of the Chicago School of Economics. The way that human brains perceive reality largely depends on circumstance and our relation to the people around us.

Meeting the Unique Needs of the Reader

One of the primary reasons why many policy analysts struggle to write clearly and concisely is that they don’t have clarity about whom they’re writing for. Before you analyze your data, you’ve got to get a clear understanding of who your reader is, what they want to achieve, and how you can help them achieve it. To figure out what your reader needs, you can ask yourself six questions—the answers to which will help you know what research questions to ask, what kinds of data to collect and analyze, and how to communicate the results of your analysis in an interesting and persuasive way.

Mastering the Three Policy Narratives

Simplicity is key to achieving clarity in your writing and effectively engaging with your audience. However, considering the complexity of most policy problems, providing clear and compelling answers is anything but simple. So, where do you start?

The Four Elements of Persuasive Policy Writing

To make a persuasive case for policy reform, it’s not enough to point out and contextualize the issues, problems, or challenges you’ve uncovered during your research. You must also show your readers what is supposed to be happening, why the issue you uncovered exists in the first place, and what the future might be like if the reader followed your guidance (or, what might happen if they don’t).

USAID: A Four Elements Case Study

Emergency food aid is a critical component of the United States’ foreign aid efforts, and it is essential to ensure that it is reaching the intended beneficiaries effectively and efficiently. By using GAGAS, we will evaluate the program’s compliance with applicable laws and regulations, determine if the program is achieving its objectives, and assess its overall impact.

Writing Resources

While rigorous logical analysis matters a great deal in the world of public policy, it won’t be useful unless you’re able to tell your audience a story that answers your audience’s questions. Access resources to make your policy writing more clear, concise, and compelling.

Beyond a general expertise in writing skills, our Writing Fellows have been trained to coach students to write valuable and persuasive policy memos and can help at any point in the writing process–from initial brainstorming to final draft review. Meet our coaches and book your session.

Register for workshops  to take your writing to the next level. We hold in-person and virtual events on everything from writing memos and briefs to creating a standout LinkedIn page and crafting a resume that will propel you toward your career goals.

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Case Writing, Case Teaching and Case Prep Workshops

CASE COACH  is ET CASES' initiative to train all the interested individuals in case teaching, case writing and case research. Highly useful for management faculty, research scholars, research organizations, independent / freelance researchers, etc, CASE COACH's advocacy theme of evangelizing case methodology would be to spread the case pedagogy far and wide in its purest form. It had been about 100 years since the case studies had been introduced as a pedagogical tool and even now, the clarity on why and how of case methodology is far from what is desirable. Why case studies for business schools? What are the different types of case studies? Should a Case Study be discussed or analysed? How to analyse the exhibits and link them to mainstream case analysis? How to orchestrate a classroom during a case  discussion/analysis? How to evaluate students based on case methodology? How to write a case study? Are there any guidelines to document a well-researched case study? How to prepare the teaching plan? Is there any difference between a teaching note and a teaching plan? How to do Case Course Mapping? How to convert research output into case studies? How to convert some of the consulting assignments into rich case studies?  CASE COACH would walk you through all these and many more dilemmas. It is a platform to resolve your dilemmas before you analyse others' dilemmas.

CASEPREP  is an answer to management students' inhibitions and dilemmas before they embark upon resolving business dilemmas; How to prepare for a case study? How to analyse the case facts? How to analyse case exhibits? How to write a WAC (written analysis for case)? How to link the background material to the case facts? How to contextualize the case facts from the stand point of a specific chapter? What is the role of learning teams in a case preparation? Should a case just be presented or should a case be analysed? How to write a case study? How can I convert my summer internship project, or any assignment into a case study? CASE PREP is ET CASES' initiative to train management students in case pedagogy.

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Writing case studies – WAHWN workshop

Thursday, 18 March 2021, 10:00 am - 12:00 pm

https://www.eventbrite.co.uk/e/writing-case-studies-wahwn-workshop-tickets-136976174425

Cost for attending a workshops is £30 orgs / £20 individuals plus booking fee and attendance is limited to 15.

Content is the same in each workshop.

Workshop Overview

Following the Case Study Webinar, there will be an opportunity to take part in one of two case study workshops designed to support you to write a case study for an arts, health and wellbeing project based on the WAHWN Case Study template.

Watch the Case Study webinar:

The WAHWN Case Study template was developed in consultation with more than 90 arts and health practitioners, artists, academics and policy makers, with input from the Welsh NHS Confederation and Arts Council of Wales.  It has been developed to speak to Assembly Members, policy makers and healthcare partners as well as to arts audiences.

The workshops are aimed at anyone who has delivered and evaluated an arts, health and well-being project and wishes to share the outcomes, impacts and learning from that project through a case study.  

It will take you through the process of identifying the information you need to write the case study, including:  

  • What is notable or important about the project
  • Key messages relating to the outcomes and impacts of the project
  • Learning and implications for future practice

We will then look at how to structure your narrative as a credible and meaningful story of change or learning.

The workshop will explore how you can make best use of your Case Study once written, including: 

  • What you hope to achieve by writing a Case Study
  • Who the audience is for the Case Study
  • How you will share and disseminate the Case Study

Examining a range of existing Case Studies, we will look at how to use quotes, film, sound, and image to bring them to life and unpack ethical implications around consent and confidentiality.

This is a hands-on workshop for participants who have an evaluated project on which they wish to base their case study. Participants will be asked to do some pre-workshop activity to compile the basic information about their project before the workshop and be ready to apply their learning to develop the first draft of a case study.  

The Trainer

This programme will be led by Willis Newson Director Jane Willis. A pioneer of the arts and health field, Jane founded Vital Arts, the arts programme for Bart’s Health NHS Trust, in 1994. Since then, as Director of arts, health and well-being consultancy Willis Newson, she has worked with health and arts partners across the UK – Including more than 32 NHS Trusts and Health Boards, Arts Council Wales, National Museum Wales, Arts Council England, The Kings Fund and The Royal Society of Public Health – to produce award-winning arts, health and wellbeing programmes. She is particularly interested in developing creative solutions to strategic health needs and in supporting skills development within the sector. Working with Professor Norma Daykin at the University of Tampere, Finland, she has contributed to improved evaluation practice within the sector through research programmes, training and resources including www.creativeandcredible.co.uk  .

Engage Cymru is the leading membership organisation for gallery education in Wales and has over 70 members, including gallery and museum educators, teachers, local authority officers and artists.

Engage Cymru promotes gallery education through advocacy, regular area group meetings, networking and professional development training events, and through its research projects.

Engage Cymru coordinates WAHWN, the Wales Arts Health & Wellbeing Network, with funding from the Arts Council of Wales. WAHWN launched in 2019 and has since expanded to include almost 300 arts and health professional members. 90 members have participated in Creative & Credible arts and health evaluation training over the past year, aimed at supporting colleagues to deliver robust and credible evidence of their work.

Any Wales-based colleagues delivering arts, health and well-being focused work can sign up for free, upload their profile, view and post opportunities, blogs and a wide range of resources in the Knowledge Bank section. Join the Wales Arts Health and Wellbeing Network at https://wahwn.cymru/

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case study writing workshop

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case study writing workshop

Capacity Building Workshop On Case Teaching & Writing

05 dec 2023.

  • Download Brochure
  • Online Registration

Contact Details

Dr. Anuja Pandey , Case Workshop Director Tel No.011- 47673009, 47673000, 49868399, Email: [email protected], [email protected] Shini James , Programme Manager Mobile No.: 9971479392 Tel No.011-47673000, 49868399, Email: [email protected]

About AIMA- India Case Research Centre (ICRC)

India Case Research Centre (ICRC) is developing, publishing and distributing industry-based high-quality Indian cases for Indian and International Business School consumption. These high-quality Indian cases are accessible to B- Schools/universities from the AIMA case research portal - www.caseresearchaima.in .

AIMA –ICRC has also entered into a collaboration with IIM-A, IIM-B, ISB and IIM-Trichy SDMIMD and many more B-schools for the listing of the cases developed and published from their faculty.

AIMA ICRC Case Teaching & Writing Workshop

The upcoming Capacity Building Workshop on successful Case Teaching and Writing is being organized by AIMA to train aspiring case writers and guide them through the rigorous academic case writing process.

Benefits of The Workshop

  • Enhance participants' understanding of what constitutes a strong case and the importance of a teaching note.
  • Assist educators and trainers in crafting cases that align with: training requirements, participant profiles, and desired outcomes.
  • Receive ongoing support from AIMA in case development, editing, publication, and global distribution.
  • Gain the opportunity to have all accepted cases published by AIMA through the India Case Research Centre (AIMA-ICRC) and featured in the case research journal, Casepedia.
  • Earn a 15% royalty on each case sold through the AIMA-ICRC portal for published cases.

Who Should Attend

  • Academicians/ professionals with prior case teaching/writing experience.
  • PhD research scholars having an inclination towards case writing.
  • Professionals from the organization /industry with hands-on experience and access to relevant information.

Pre - Workshop Preparation /Courseware

Every participant will receive customized study materials from AIMA. The participant's folder will include all the necessary information, such as notes, articles, and cases, required by the tutor/facilitator during the workshop. Furthermore, participants will receive pre-workshop reading materials and assignments via email one week prior to the workshop.

Support and Publication Opportunity from AIMA-ICRC

Cases, along with teaching notes submitted within the specified timeframe, will undergo a thorough review by a panel of esteemed experts from AIMA-ICRC's editorial board.

The review team will provide written feedback, comments, and recommendations for enhancing the draft case. Participants will have the chance to revise and refine the content based on these suggestions. The AIMA Case Center's editorial board will conduct a final review before accepting the case for publication and distribution.

Note: Collaboration among two or more participants in case development is allowed. However, all case collaborators must submit a joint letter of intent to AIMA.

Tentative Schedule

*Activity 1 & 2 which will be shared with the participants which they will have to submit and present on the subsequent date of the workshop.

Eligibility For Workshop

Due to limited seating availability, participants will be primarily selected based on the following criteria:

List of Published Cases or Other Publications (please share soft copies/links).

A sample case lead written in a maximum of 200 words.

Note: Interested individuals are required to submit their CV along with the aforementioned details.

Registration Fee

Workshop Fee with Accommodation (Single Occupancy) & all meals - Rs.40000/- +GST per participant

Workshop Fee with Accommodation (Double Occupancy) & all meals - Rs.36000/- +GST per participant

Workshop Fee without Accommodation – Rs. 22000/-* + GST per participant

*Workshop fee includes the cost of course material, workshop tea/coffee, snacks, lunch for three days and other organizational expenses. Travel cost has to be incurred separately by participants. Nomination fees are not refundable; however, participation by a substitute is allowed.

*  A special discount of 25% for AIMA Members and 35% for AIMA Institutional Members and VC Council members is applicable on Workshop Fee. Please contact AIMA for more details.

Certification

Each participant will receive a certificate of participation.

case study writing workshop

    Workshop Brochure

About the workshop.

Case method is a teaching approach that combines the real-life business situations with academic and theoretical frameworks. Case studies have proved to engage the learners,develop their analytical and thinking skills, and also help them understand the theory behind the case, all at the same time. In major universities, institutions, and corporate training departments the world over, the case study method is being used extensively.

IBS Hyderabad will organize the 4 th International Case Study Conference on December 14-15, 2023. Participants will get an opportunity to present their case studies on the theme: Embracing Sustainability in Business and receive feedback from a panel of case method experts and award-winning case authors. The pre-conference workshop on case writing and case teaching to be conducted on August 02-04, 2023 seeks to expose the participants to the basics of writing cases and how to go about writing cases. The workshop will cover different steps involved in writing a case from selecting the topic for the case, searching for the data, getting the right data, forming a structure of a case, and finally writing a case study. Cases selected for presentation during the 4 th International Case Study Conference on December 14-15, 2023 will have an opportunity to be published at The Case Centre or an indexed journal. The Workshop will also expose the participants to key aspects of case methodology of teaching. The sessions in the workshop will be conducted by acclaimed award-winning case writers and faculty members from different functional areas with significant experience in using the case study method.

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Yale joins the ‘snowball’ fight over global deep freeze periods.

A frozen Earth

(AI-generated image, created and edited by Michael S. Helfenbein)

A Yale-led research team has picked a side in the “Snowball Earth” debate over the possible cause of planet-wide deep freeze events that occurred in the distant past.

According to a new study, these so-called “Snowball” Earth periods, in which the planet’s surface was covered in ice for thousands or even millions of years, could have been triggered abruptly by large asteroids that slammed into the Earth.

The findings, detailed in the journal Science Advances , may answer a question that has stumped scientists for decades about some of the most dramatic known climate shifts in Earth’s history. In addition to Yale, the study included researchers from the University of Chicago and the University of Vienna.

Climate modelers have known since the 1960s that if the Earth became sufficiently cold, the high reflectivity of its snow and ice could create a “runaway” feedback loop that would create more sea ice and colder temperatures until the planet was covered in ice. Such conditions occurred at least twice during Earth’s Neoproterozoic era, 720 to 635 million years ago.

Yet efforts to explain what initiated these periods of global glaciation, which have come to be known as “Snowball Earth” events, have been inconclusive. Most theories have centered on the notion that greenhouse gases in the atmosphere somehow declined to a point where “snowballing” began.

“ We decided to explore an alternative possibility,” said lead author Minmin Fu, the Richard Foster Flint Postdoctoral Fellow in the Department of Earth and Planetary Sciences in Yale’s Faculty of Arts and Sciences. “What if an extraterrestrial impact caused this climate change transition very abruptly?”

For the study, the researchers used a sophisticated climate model that represents atmospheric and ocean circulation, as well as the formation of sea ice, under different conditions. It is the same type of climate model that is used to predict future climate scenarios.

In this instance, the researchers applied their model to the aftermath of a hypothetical asteroid strike in four distinct periods of the past: preindustrial (150 years ago), Last Glacial Maximum (21,000 years ago), Cretaceous (145 to 66 million years ago), and Neoproterozoic (1 billion to 542 million years ago).

For two of the warmer climate scenarios (Cretaceous and preindustrial), the researchers found that it was unlikely that an asteroid strike could trigger global glaciation. But for the Last Glacial Maximum and Neoproterozoic scenarios, when the Earth’s temperature may have been already cold enough to be considered an ice age — an asteroid strike could have tipped Earth into a “Snowball” state.

“ What surprised me most in our results is that, given sufficiently cold initial climate conditions, a ‘Snowball’ state after an asteroid impact can develop over the global ocean in a matter of just one decade,” said co-author Alexey Fedorov, a professor of ocean and atmospheric sciences in Yale’s Faculty of Arts and Sciences. “By then the thickness of sea ice at the Equator would reach about 10 meters. This should be compared to a typical sea ice thickness of one to three meters in the modern Arctic.”

As for the chances of an asteroid-induced “Snowball Earth” period in the years to come, the researchers said it was unlikely — due in part to human-caused warming that has heated the planet — even though other impacts could be as devastating.

The research was supported by the Flint Postdoctoral Fellowship at Yale and the ARCHANGE project. Co-authors of the study are Dorian Abbot of the University of Chicago and Christian Koeberl of the University of Vienna.

Science & Technology

Media Contact

Michael Greenwood: [email protected] , 203-737-5151

case study writing workshop

Stroke after heart surgery: Disparities in life-saving treatment

case study writing workshop

Yale’s Steinfeld hosts ‘Wellness Concerts’ at Carnegie Hall

 Ledger document from 18th century recording transactions of enslaved persons

Yale vows new actions to address past ties to slavery, issues apology, book

case study writing workshop

Why this history matters

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COMMENTS

  1. Case Research & Writing Group

    Established in November 1999, the Case Research & Writing Group (CRG) grew out of Harvard Business School's commitment to increase the diversity, impact, and visibility of its international and domestic research efforts. CRG case researchers work closely with HBS faculty members, supporting the development of cases and other course materials ...

  2. How to Write a Great Business Case

    6 QUALITIES OF GREAT CASE WRITERS. Curiosity. Comfort with ambiguity, since cases may have more than one "right" answer. Command of the topic or subject at hand. Ability to relate to the case protagonists. Enthusiasm for the case teaching method. Capacity for finding the drama in a business situation and making it feel personal to students.

  3. Case Development

    Case writing is a vital force behind research at HBS. Nearly 80 percent of cases used at business schools worldwide are developed by HBS faculty. ... The HBS case study is a teaching vehicle that presents students with a critical management issue and serves as a springboard to lively classroom debate in which participants present and defend ...

  4. Global Colloquium on Participant-Centered Learning

    Early 2025 — Case Writing Workshop (Location TBD) Modules: 21-26 JUL 2024 — On Campus Program (HBS Campus) Early 2025 — Case Writing Workshop (Location TBD) Apply. Download Brochure. Apply. Download Brochure ... case studies, workshops, simulations, and small-group discussions. ...

  5. Ivey Publishing

    Participants in our case study workshops come from a range of educational and professional backgrounds and include but are not limited to: Research assistants; Doctoral candidates; ... Case Writing. This workshop aids participants in writing cases effectively and efficiently. Attendees work through the three-phase writing process on a case lead ...

  6. Case method training

    The Case Forum includes a panel discussion on a topical theme, and presentations from members about their innovative case method activities. Find out more. PDW programme. Get in touch. t +44 (0)1234 756411 e [email protected].

  7. Society for Case Research

    46th Annual Society for Case Research & Global Jesuit Case Series Summer Workshop. Event Dates TBD | University of North Dakota. This event is a great opportunity to receive feedback from other writers about your cases, critical incidents, and embryo cases. Bring your case studies at any stage of completion and receive expert advice.

  8. Coursera

    We would like to show you a description here but the site won't allow us.

  9. Case workshop programme

    Event. Venue. Online case workshop, March 2024. 4 and 18 March 2024 (12.30h-15.30h GMT) An Introduction to Case Writing for Participants in Developing Countries. Trevor Williamson. In-person case workshop, Europe, June/July 2024. 19 June 2024 (14-15.30h BST online) and 4-5 July 2024 (9h-16.30h BST in-person)

  10. The Case Writing Workbook: A Guide for Faculty and Students

    • A new case study running throughout the book, with restructured worksheets and notes to support it. ... She has written or edited 11 books, including The Case Writing Workbook: A Self-Guided Workshop (1e and 2e, also in Spanish). Dr Vega is a Fulbright Specialist with assignments in Russia (2010), the UK (2012), and Peru (2018).

  11. 10th Case Method Workshop

    He has authored more than 120 case studies, case-based articles, which have been widely referred, published and is respective best-sellers in their fields. His name regularly appears as one of the top 40 best-selling case authors from 2016 onwards at thecasecenter.org out of 8000 case writers. In 2021, he was ranked 11th in the world.

  12. PrincetonX: Writing Case Studies: Science of Delivery

    This course introduces you to the main elements of a good "science of delivery_"_ case study and teaches you how to plan your research, conduct interviews, and organize your writing. The "science of delivery" begins with a simple observation. We often have a vision of the right policies or strategies for improving health, safety, and ...

  13. A brief guide to case writing

    There are two key case writing catalysts: teaching needs: requiring a case that covers a particular topic, theory or industry, either for a new class or programme, or to replace a case that has been taught for some time. content leads: discovering a particular business, protagonist, situation or industry that would make an interesting, engaging ...

  14. How to write a case study

    Here are the basic steps to writing a good case study. 1. Identify your goal. Start by defining exactly who your case study will be designed to help. Case studies are about specific instances where a company works with a customer to achieve a goal. Identify which customers are likely to have these goals, as well as other needs the story should ...

  15. Case Writing and Teaching Workshop

    Participants will learn the theory behind developing a good case study and the guiding principles to write case studies. By the end of the workshop, participants would have built a strong foundation for developing their own cases. This is thus a great opportunity to develop valuable writing skills.

  16. The Harris Writing Workshop

    The Harris Writing Workshop was created to help students and policy makers write more effectively. We believe in clear, concise, and compelling policy writing that not only communicates the aims of your research and recommendations, but also, moves the needle toward implementation. ... USAID: A Four Elements Case Study.

  17. Case Writing Workshops

    09:00 AM - 05:30 PM (IST) Phone: +91 9626264881. Email: [email protected]. FB Twitter linked in Youtube G+. ET CASES develops customized case studies for corporate organizations / government and non-government institutions. Once the query is generated, one of ET CASES' Case Research Managers will undertake primary/secondary research and ...

  18. ADBI-Stanford University Training Program on Case Study Writing for

    ADBI and the Stanford University Leadership Academy for Development (LAD) held a 4-day workshop on case study writing and public policy for government officials from Asia and the Pacific. The workshop discussed how to create and utilize case studies to enhance policy development in the region, consisting of teaching, writing, and small group ...

  19. Writing case studies

    Writing case studies - WAHWN workshop. Cost for attending a workshops is £30 orgs / £20 individuals plus booking fee and attendance is limited to 15. Content is the same in each workshop. Following the Case Study Webinar, there will be an opportunity to take part in one of two case study workshops designed to support you to write a case ...

  20. Capacity Building Workshop On Case Teaching & Writing

    Dr. Anuja Pandey, Case Workshop Director Tel No.011- 47673009, 47673000, 49868399, ... AIMA ICRC Case Teaching & Writing Workshop. ... Every participant will receive customized study materials from AIMA. The participant's folder will include all the necessary information, such as notes, articles, and cases, required by the tutor/facilitator ...

  21. 3-Day Workshop on Case Writing and Case Teaching

    The pre-conference workshop on case writing and case teaching to be conducted on August 02-04, 2023 seeks to expose the participants to the basics of writing cases and how to go about writing cases. ... forming a structure of a case, and finally writing a case study. Cases selected for presentation during the 4 th International Case Study ...

  22. Meet the 2024 Writing Freedom Fellows

    The Writing Freedom Fellowship aims to recognize and elevate the voices of system-impacted writers. The fellowship's first cohort includes twenty writers whose work explores a wide range of themes and topics, including motherhood, disability, the natural world, immigration / the border, HIV/AIDS, the rural South, and more.

  23. Case Writing Workshop

    About Workshop. The aim of this workshop is to provide requisite skillsets and hands on practice to the participants about the requirements and structure of a good case study and a teaching note. The workshop will provide a platform to the participants to interact with seasoned case writers and develop their own case.

  24. Scaffolding and Lucy Calkins Writers Workshop: A Case Study in ...

    A qualitative descriptive case study was used so that detailed information about scaffolding from various sources in the natural setting of an elementary classroom. This descriptive case study focused on one first-grade classroom where the Lucy Calkins writers' workshop has been successfully implemented for four consecutive years.

  25. Yale joins the 'Snowball' fight over global deep freeze periods

    A new study makes the case for asteroid strikes setting in motion global glaciation in the distant past. By Jim Shelton. February 9, 2024. 3 min read. Share this with Facebook Share this with X Share this with LinkedIn Share this with Email Print this (AI-generated image, created and edited by Michael S. Helfenbein)