creative writing portfolio website

WEBSITE ESSENTIALS

12 best writing portfolio examples and how to create your own

• Brandi Hunter
• Dec 18, 2023

Get started by: Creating a website →  | Getting a domain →

When it comes to starting a business  around your writing, visibility is everything. The more well-curated and attention-grabbing your writing is, the higher the chance that potential clients and publications will notice your talent. Making a website  that presents your writing portfolio can help introduce the industry to your talent and invite new work.

You may be thinking, “I’m a writer, not a website designer”—that’s where Wix can help. Its templates and beginner-friendly website builder make getting started as straightforward as it can get. To get the creative juices flowing, here are 12 writing portfolio examples from Wix users. Later on, we’ll provide a more straightforward step-by-step guide to building your own.

Start building your online portfolio  with Wix today.

12 writing portfolio examples

Jed Donahue

Sam Carlson Creative

Lauryn Higgins

Jessica Van Devanter

Madison Gray

Jane-Ellen Robinet

Christina Sterbenz

Bryn Dippold

Charlotte Kho

Emma Newell

Maddie Pfeiffer

Rachel A.G. Gilman

01. Jed Donahue

Jed Donahue’s website is a great example of how speaking to your client’s pain points can compel them to reach out. The homepage header copy, “When you need great content, I’m here to help,” focuses on the customer’s needs. Testimonials from previous clients provide proof that Jed can deliver results. Meanwhile, the “What I can do for you” section gives a practical breakdown of the workflow and services that clients can expect.

02. Sam Carlson

Sam Carlson takes his writing portfolio a step further by putting his client work front and center. He highlights his creative flair and prowess as a copywriter by including engaging introductions for each case study. Every project page boasts a concise and clever summary, followed by the client's logo and key project assets. Additionally, his "Fun" page, which presents his personal projects, offers a glimpse of his hobbies and talents outside of writing.

03. Lauryn Higgins

If you, like Lauryn Higgins , have an extensive writing portfolio that includes several bylines with well-known media companies, you can strategically add publication logos to your website and link them to your author pages to show off your credibility. On her “Awards and Publications” page, she features snapshots of some of her best clips, along with several awards.

04. Jessica Van Devanter 

If you don’t have any visual content to display and don’t want to go through the process of finding a set of free-to-use visuals that match your branding and content, take a look at Jessica Van Devanter’s writing portfolio. By making the site’s design the focal point, she bypasses the need for external graphics or images that may not align with her branding. 

Her logo, a shrewd-looking fox, serves as the background for the large header, which captures the viewer's attention upon arrival. Below it, a mountain graphic underlays the main content area, providing a sense of continuity without overpowering the text. 

The structure of each page is reminiscent of a timeline, with her written works positioned as milestones, guiding visitors through her professional journey. The bright green and white font colors provide a deliberate contrast against the muted blue background, ensuring readability and drawing the eye to her written work.

Use Wix’s logo maker  to start building out your personal brand.

05. Madison Gray

As a writer and an artist, Madison Gray masterfully demonstrates both skill sets throughout her portfolio. Pairing her highlighted works with original images draws visitors in and creates a visually engaging narrative of her talents. Each project page indicates which skills she utilized to complete the project, offering a comprehensive understanding of her multifaceted abilities.

06. Jane-Ellen Robinet  

Jane-Ellen Robinet limits her writing portfolio to a page to help website visitors get the information they need quickly. The above-the-fold section summarizes her unique value proposition (“INSIGHT + PERSPECTIVE + EXPERIENCE”) and provides specific job titles for the services she provides (“Editor | Writer”). The header features anchor links to each section of the page to ensure easy navigation. 

07. Christina Sterbenz

Rather than categorizing work by publications, Christina Sterbenz structures her portfolio page around writing topics and pairs each section with a compelling image from one of the relevant clips. This strategy adds visual appeal and gives each topic a personal touch, making the stories more approachable and intriguing to visitors. The images, paired with informative captions, humanize the subjects, enticing readers to delve deeper into her work.

In terms of website design, the portfolio benefits from a clean layout and a modern, minimalist font, which together enhance the site's readability and aesthetic appeal. Visitors can effortlessly scan the pages, finding what they are looking for without feeling overwhelmed. Additionally, the consistent use of design motifs—such as circles and lines throughout the site—contributes to a cohesive and memorable brand identity.

Like this format? Use this creative CV website template  to get started.

08. Bryn Dippold  

Bryn Dippold uses Wix’s blog maker  to showcase her work samples. This approach of republishing content directly on her portfolio, rather than merely linking out to external publications, serves as a strategic method for keeping visitors on her site for longer and providing a comprehensive view of her work.

Many Wix website templates already come with an integrated blog. Alternatively, you can choose to add the blog feature to any template, tailoring it to fit your unique style. Wix allows you to customize the blog settings, enabling you to curate and present your best work in a manner that aligns with your professional image and goals. 

09. Charlotte Kho 

Charlotte Kho uses neutral colors, layered design elements and striking imagery to introduce herself as a digital and creative storyteller. The “Resume” page provides a lot of information, but its clean layout is easy on the eyes, and you have the option to download her CV. On the “Work” page, Charlotte offers a small selection of her best work, plus links to view more of her published pieces.

Like this layout? Make it your own as Charlotte did by customizing this business CV website template .

10. Emma Newell 

Emma Newell's website demonstrates a balance of simplicity and engaging elements, creating a visually appealing and user-friendly experience. The site employs subtle animations that add a dynamic touch without overwhelming the visitor. Notably, when you click on any link in the menu bar, the content below appears to swipe out of view as new content takes its place. This seamless effect maintains the homepage's structure and provides an uninterrupted browsing experience.

11. Maddie Pfeifer

Maddie Pfeifer effectively leads with her experience by featuring her resume on the homepage. It details her past work, highlights her skillset and lists the awards she has received in the course of her career. We appreciate that she prominently placed her contact information above the fold for easy accessibility.

Her website is a model of organization, making excellent use of Wix’s advanced menu features . The dropdown functionality in her navigation bar allows for an expanded array of options, enhancing the user experience. Visitors, when exploring the “Portfolio” page link, are greeted with the option to select content categories like “Event coverage” or “Crime & courts,” tailoring their browsing to their interests.

12. Rachel A.G. Gilman 

Rachel A.G. Gilman elevates her homepage's simplicity with a playful, animated headshot, contrasting colors and a classic font choice, creating a dynamic first impression. Under the “Writing” tab, her comprehensive archive is meticulously sorted into distinct categories, making it easy to sift through her published work and accomplishments.

How to make a writing portfolio of your own

After exploring some of the best portfolio website examples , you’re probably eager to get started on learning how to make a portfolio  of your own. Whether you're a seasoned writer or just getting started, these tips will help you present your work in a way that captivates and communicates your unique voice and skills. 

01. Identify your target audience

To properly tailor your site design to your audience, you need to identify who you’re looking to impress. For instance, if you’re using this type of website  to pitch to editors, you might consider spotlighting your best features or most impressive bylines. On the other hand, if you’re cultivating a professional portfolio  for freelance clients, you might want to put testimonials or a list of services front and center.

02. Establish your goals 

Setting clear goals is crucial to track your progress and success. If your objective is to boost engagement with freelance clients, you might measure this by the number of inquiries or project offers you receive through your portfolio site. On the other hand, if increasing your visibility as a writer online is your goal, you could focus on monitoring website traffic, page views, or how long visitors stay on your site. Regularly assessing these aspects will help you understand what's effective and what needs improvement in your portfolio.

03. Choose the right platform

When looking for a platform for your online presence, choose a portfolio website builder  that aligns with your technical ability and the amount of time you can dedicate to maintenance. Although creating a bespoke website might be impressive and a simple clippings curator (such as Muck Rack) would be convenient, it’s a better idea to go for a builder that combines the best of both worlds, offering both customizability and convenience. 

With Wix, you’ll have hundreds of customizable templates to choose from and AI tools that make designing and filling it with images a breeze. Furthermore, Wix enriches your website with features like built-in forms, custom email addresses, and newsletter capabilities, ensuring you can easily connect with your audience and maintain those connections effortlessly.

Check out this selection of Wix website templates for writers .

04. Decide how you want to structure your showcase

When building the “Works” or “Clips” section of your online writing portfolio, your focus should be on showcasing your writing as well as highlighting the outlets you've collaborated with. Select pieces that represent your best work and reflect the type of work you aspire to continue doing. Remember, it's always about quality over quantity. A handful of outstanding pieces will have a greater impact than a multitude of average ones.

If you're at the beginning of your career and lack professional bylines, don't hesitate to include your best work from college or independent projects. Additionally, consider starting a blog that reflects the kind of work you aim to do professionally. 

05. Build an archive

Imagine losing your most valued work if a website goes down or a publisher removes your article. To prevent this, create an archive on your portfolio site. By uploading and publishing posts using the Wix content management system, you not only safeguard your work but also boost your site’s SEO and engage visitors more effectively. However, remember to check your contracts, as some publishers may restrict this. If time is limited, consider downloading your articles as PDFs and linking to them on a dedicated page. It's best to maintain this archive separately from your featured works, ensuring they continue to be the main attraction.

06. Flesh out the rest of your site

Your writing portfolio is more than just your work; it's a complete presentation of your professional persona. Each page on your site plays a critical role in telling your story. Here's how to make them count:

Home: The homepage is your portfolio's front door, welcoming and guiding visitors. It's crucial that this page clearly communicates what you offer as a writer. Make sure visitors can instantly understand your area of expertise and writing style.

About: On your “About” page, detail your professional journey, educational background and skill set. This page is an excellent place to infuse personality into your resume. Consider including a PDF version of your resume so hiring managers can add it to their databases.

Contact:  The “Contact” page is your open invitation for communication. Offer multiple methods to reach you, such as a contact form and an email address. Consider using scheduling software  to make it easy for potential clients to set up consultation calls. 

When writing the copy for these pages, make sure your tone is consistent, engaging and speaks to your desired audience. If incorporating imagery, make sure they’re high-quality, complement the text and reinforce your professional image. Each element should seamlessly blend to form a cohesive and inviting online presence.

07. Test and publish

Broken links, grammatical errors or faulty contact forms may lead visitors to doubt the quality of your work or discourage them from reaching out. Make sure to do a thorough assessment of your site, and consider sharing your writing portfolio with others to get their feedback.

08. Update your website

Regularly update your portfolio with your latest work. This keeps your site fresh and shows potential clients your active involvement and range of skills. A current portfolio can also inspire new project ideas among visitors.

Related Posts

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How to create a marketing portfolio: tips and examples

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How to Make a Writing Portfolio Website (With 19 Examples)

When someone who wants to be a professional writer asks me for advice, the first thing I tell them to do is to make a portfolio. By sharing your best writing in a portfolio, potential clients feel confident they are making the right choice by hiring you for their projects.

But, if you’ve never created a portfolio, that tip will bring up a lot of questions. What components go into a portfolio? How do you make yours successful?

By the time you finish reading this blog post, you’ll know how to build a professional-looking portfolio website for your writing, no matter what kind of writing you do. I’ll share plenty of inspiring examples and explain how to make one with WordPress.com.

Table of Contents

Why should every writer have a portfolio website?

1. sarah kendzior, 2. damien walter, 3. alexandra shimo, 4. david walbert, 5. emily gera, 6. mary laura philpott, 7. emma taylor prang, 8. cory doctorow, 9. megan jones, 10. carmine mastropierro, 11. bernadine evaristo, 12. ta-nehisi coates, 13. haruki murakami, 14. jacob mcmillen, 15. ariana benson, 16. austin kleon, 17. jacob bacharach, 18. vandana singh, 19. tim alan white, how many pieces should my portfolio display, should i focus on a specific genre or writing style, how often should i update my portfolio, portfolio page, about me page, contact page, blog (optional), newsletter signup page (optional), 1. round up your best work, 2. write your website copy, 3. create your wordpress.com account, 4. choose a wordpress theme, 5. turn on portfolio projects in wordpress or setup your portfolio plugin, 6. add your pages and content, 7. publish your site, promote yourself with your portfolio.

Whether you want to become a full-time writer or dabble in it here and there, you should have a portfolio for your work. Your portfolio website will enable you to:

• Showcase your best work: You’ll have all of your highest-quality pieces ready to share when a potential client or publication asks for them.
• Get more clients, publishing opportunities, or accepted pitches: When you have a portfolio, you communicate to potential clients and publications that you take writing seriously. Your professional presence and easy-to-access samples will improve your chances of getting writing opportunities.
• Own your online presence: A writing portfolio website gives you full control over how you present your work and professional history. You own your website and its creative direction, as opposed to posts on social media websites.

19 writing portfolio example websites (built with WordPress) to inspire your own

What does a portfolio site look like in action? Here are 19 examples from writers with different specialties and industries:

As an author, Sarah Kendzior needs to keep her books at the top of her readers’ minds to keep getting royalties. So, she advertises her available and upcoming books right in her website header. You know what she has to offer as soon as you open her portfolio site.

Portfolio websites can do more than just showcase your writing. Damien Walter’s website hosts a podcast, online courses, and a writing portfolio. This example shows that you can keep other kinds of content on your portfolio in addition to your writing.

Your portfolio website’s About page introduces you to your readers, making it important for building a connection with visitors. Alexandra Shimo’s About page on her portfolio shows how you can write an effective bio for yourself in one paragraph. It covers her professional history and personal life in a few sentences.

If you work in multiple creative areas, you can cover all of them on your portfolio website, as David Walbert demonstrates. His site includes his writing and his woodworking portfolios so he can provide both services to interested visitors.

Emily Gera writes about artificial intelligence and interactive worlds for online publications like Variety and Eurogamer. She uses WordPress’s blogging features as a portfolio by sharing a screenshot and link to every new article in a blog post. With this clever use of WordPress features, visitors can visit different blog categories to see the type of work they’re looking for.

People rely on word-of-mouth recommendations for the products they buy and the services they use. The same principle applies to writing.

Mary Laura Philpott shows off her books’ reception with plenty of testimonials from respected reviewers and authors. If you provide business writing services, you can achieve the same effect with client testimonials. 

Emma Taylor Prang’s website shows how you can experiment with your website structure to change how you present yourself. She uses her About page as her home page, so you get introduced to her immediately. This approach combined with her use of the first person makes it feel like Emma welcomes you to her portfolio when you visit her site.

When you visit Cory Doctorow’s Craphound website , you’ll notice two halves in the design. — One half has each page’s unique content, and the other shares links to his books on every page. This split layout makes it easy for visitors to explore his work wherever they go on the website.

Here’s our first freelance content writing example for those of you who want to sell writing as a service. Notice how Megan Jones uses her home page to list the services she provides and explain why she should be the one to do them for you. Consider how you can use your home page to convince potential clients to learn more about your services.

Carmine Mastropierro’s website shows how a writing portfolio can support the owner’s credibility in other areas. He mainly works as a professional development coach now, but the portfolio he keeps on his website shows the expertise he developed through his writing.

You might notice that Carmine includes a lot of ghostwritten work in his portfolio. If you want to share ghostwritten work as well, make sure to get your client’s permission first.

When you visit Bernadine Evaristo’s website, you’ll see just how comprehensive a portfolio can get. She has pages for her honors, tours, activism, and other ongoing aspects of her work that other sites don’t often give dedicated space to. Her statement page is especially unique in that it gives her a place to explain her approach to writing.

Ta-Nehisi Coates’ portfolio stands out in its bold design. Its mainly black-and-white design uses hints of red to highlight text and icons for striking results.

He also has a homepage that provides snippets of some of the website’s other pages to draw you into the rest of his content. Here, you’ll also see a call to action to follow his work by subscribing to his newsletter.

Haruki Murakami also has a standout website design. His homepage uses background designs based on his book art specially adapted for the site.

The community page on this website could also provide some inspiration for yours. It shares readers’ favorite memories of the author’s work to demonstrate how dedicated his fanbase is.

When you need to sell business services or a product, a clear and upfront approach helps visitors understand your selling points and intentions. Freelance writer Jacob McMillen offers a call to action to sign up for his educational materials off the bat. He pulls it off by making the benefit clear (helping you build a six-figure freelance writing business) and explaining the topics he’ll cover.

Ariana Benson’s portfolio shows that you don’t need to pull out all the stops to have an effective portfolio. She uses pictures of flowers to create a beautiful and compelling navigation on her homepage. Throughout the site, she uses columns and short paragraphs to break up text for easy reading.

Author Austin Kleon’s website is another case study of how your website layout can keep your selling points at the top of your visitors’ minds. He uses a three-column layout — one with links to his books, one with the page content, and one with his profile and newsletter. Wherever you go on his website, you can navigate to his books, newsletters, and social media accounts.

When you visit Jacob Bacharach’s portfolio site , you’ll see how far organization and a clear layout go in successful website design. His portfolio has standard black text on a white background, letting images of his books do the talking. On his articles and essays page, he highlights links in a different color and uses generous line spacing to help the reader browse his writing.

Speculative fiction writer Vandana Singh’s website provides a full history of her work. Her about page stands out because of its personal perspective and level of detail. This website demonstrates how a portfolio can act as a record of your career if you want to give visitors the full story.

Tim Alan White interweaves his portfolio and his blog using a simple technique. At the top of each portfolio category page, he includes a link to a corresponding blog category. If you plan on blogging frequently on your website, think of how you can connect your blog and your portfolio.

What work should a writing portfolio include?

At its foundation, an online writing portfolio should share links to your very best work. These links should:

• Have no errors: Make sure the pieces of writing you link to don’t have any factual or grammatical errors. The links on your website themselves should work properly, too.
• Show your capabilities: Demonstrate your writing skills by including your best work. These could be articles with in-depth reporting, poetry that speaks to your artistic vision, or blog posts with interesting angles.
• Express the variety of work you do: Include writing related to all the genres, industries, and formats you would like to cover in the future. If you’d like to focus on a certain area in your work moving forward, include that kind of work in your portfolio.

There are no hard and fast rules, but generally, 10 to 15 of your very best pieces of writing should be sufficient. When in doubt, lean toward quality over quantity.

If you write in multiple different genres or styles (for example, you might be a copywriter by day but publish poetry in your spare time), consider creating a portfolio page for each one, or focus on the style that you are trying to sell or would like to be doing most often.

As often as you have new work to share! If work is old, use your best judgment, and replace outdated pieces with fresh work.

Pages to include in your portfolio website

As you learned from the examples I shared, there are no hard and fast rules to how you structure your portfolio website. But, if you need to know where to get started, portfolio sites commonly have these types of pages on them:

The homepage is the page visitors see when they first visit your site’s address.

You have multiple strategies to choose from when you design your homepage. Most commonly, website creators use the homepage to introduce the website and direct visitors to other parts of it. But you could also share your bio or work right away.

If you decide to take the classic route of introducing the other parts of your website on your homepage, keep things brief. Use only a few sentences each on the sections describing other website pages.

Here’s where you’ll share links to your best work. If you perform different types of writing, you might find it easier to use multiple portfolio pages.

Writers usually present their work in a list of text links or use pictures to highlight each piece. If you have a lot of writing to link to, text links organized with headers will do the trick. But, if you have a smaller, curated portfolio, images will bring more attention to each link.

Your about page introduces you to your readers and explains why you do your work. As we explained in our guide on the subject , successful about pages include:

• The most important details about you — who you are, what you do, and why you do it
• Additional details like your professional history or your personal life
• Visuals — most commonly, a photo of yourself

Personal touches and humor especially shine on about pages because they show your personality. Feel free to throw in details about your personal interests or a play on words to connect with your readers.

Here’s where you’ll share your public contact info for people to reach out to you about your work. Most writers share an email address here — no need to share your phone number or mailing address if you don’t have one for business.

If you’re a published author, you might also share contact information for your publisher, literary agent, or event manager. Consider what people might contact you for, and direct them to the proper channels on this page.

You can also add a contact form to this page to make it simple for visitors to send you a message. WordPress has plenty of contact form plugins with different designs and features.

While not necessary for a successful portfolio, you can also run a blog on your website. Writers tend to create blog posts about topics like:

• Updates on their work, such as a book release or signing tour
• Links to new articles on other websites
• Personal updates
• Short-form prose
• Advice related to their industry

If you’re not familiar with writing for the web, our guide to writing a blog post will help you understand the best practices and mindset to follow. But, if you plan on writing more personal blog posts, you can skip many of the steps suggested there.

If you have a newsletter, your portfolio site makes a great place for you to advertise it. Many writers use a page on their website as the primary sign-up page for their newsletters. Here, you can include details like:

• Your newsletter sign-up box
• What people can expect from your newsletter
• Reasons people should sign up for your newsletter
• Links to sample issues

Getting started with your newsletter? Use WordPress.com Newsletter or one of the many WordPress newsletter plugins so you can create your website and newsletter content all from the same place.

How to make a writing portfolio with WordPress.com in 7 steps

Now that you know what goes into a writing portfolio website, it’s time to make yours. Follow these steps to build a portfolio site in WordPress:

Using the criteria I shared earlier, go through your past writing and find your best samples. You have a few approaches to take depending on the type of work you want to share:

• Online articles: Save the links to your work in a bookmarks folder in your browser for easy reference.
• Books: Collect any links to buy your books online and download the highest-resolution pictures you have of their covers.
• Documents: Scan your documents as PDFs and save them to a dedicated computer folder.

Now, set these all aside to have on hand in later steps.

Decide what pages you want to include on your portfolio website and write the copy for them. You can write them on whatever platform you write best, whether that’s a word processor or your notepad app. Keep in mind that formatting like headers, bold text, and bullet points will carry over to WordPress when you paste your content in later.

Go to WordPress’s account creation page to make an account for your website. During this process, you’ll choose a plan and website name.

Once you’re in the WordPress dashboard, you can start building your website . Begin with a theme — code that determines what your website looks like. Thanks to your theme, you won’t have to worry about fiddling with design elements or source code (unless you want to).

All of the themes WordPress offers support portfolio features. But, you might be particularly interested in portfolio-based themes .

Check the left sidebar of your WordPress dashboard for a “Portfolio” option. If you don’t see it, you’ll need to turn on the Portfolio Projects feature.

Visit the Settings option on your sidebar, then go to Writing > Content Types. Turn on the “Portfolio Projects” option. Under the toggle switch, you can also choose how many projects you want to display on each of your portfolio’s pages.

You may also use a portfolio plugin if you have a plan that supports plugins. Follow your plugin’s specific instructions to set it up on your website.

With your website set up to share your portfolio, you can add your content.

Add a page to your website by clicking the “Pages” option in your WordPress dashboard sidebar, then selecting “Add new page.” You’ll have a full selection of page layouts to choose from.

Our guide to using the WordPress editor will walk you through using it. Since your website isn’t published yet, you can experiment as much as you want to learn it firsthand.

Add projects to your WordPress portfolio by going to the “Portfolio” option on your dashboard sidebar. On this page, you can add and manage your projects individually. You can write and edit your projects just like you would a page.

Once you feel satisfied with your website, publish it so everyone can see it. Go to your dashboard’s home page, then look for your website name and URL at the top of your sidebar. There, you can click on the “Coming Soon” icon to publish your site to the public.

Now that you have a portfolio website, promote it wherever you can. Share it on your social media accounts and give the URL to potential clients.

Don’t forget to maintain your website to keep it as professional-looking as possible. Update your WordPress tools regularly and add new work as you complete it.

Related Reading:

• How to Create an Online Portfolio Website With WordPress to Share Your Best Work
• How to Build a Photography Portfolio Website (With 9 Stellar Examples)
• How to Make a Copywriting Portfolio: 15 Examples + The Process
• How to Create an Art Portfolio Website to Share Your Work (with Examples )
• How to Easily Create a Stunning Web Design Portfolio (+Examples)

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Melissa King writes actionable blog posts about content, marketing, and productivity for tech companies. Find more of her work at melissakingfreelance.com.

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5 writer website examples to check out before you build your portfolio

A strong portfolio amplifies the visibility of a writer’s work. Get inspired by these writer websites and take your words to the web.

An excellent portfolio draws people into your world. Great content keeps them there.

Steer interested individuals to your work with a striking digital portfolio that lets your personality (and talent) shine. Here are five of the best writer websites we’ve seen.

5 writer websites worth checking out

Building and maintaining an online writer portfolio is a great way to showcase your experience. Instead of sending individual pieces to each potential client, you can send everyone to a central location — a great portfolio website that highlights your writing style and skills. Plus, you can link to it from your social media accounts and even include a QR code on your business cards and resume. You can also optimize your site to improve visibility in search engines . 

Great portfolios express your work’s tone and style.. A technical writer website might prioritize more formal language than a typical essay writer website, while copywriters might display work from previous ad campaigns. 

Here are five of great examples of freelance writer websites to use as a starting point when creating your portfolio:

1. Carrieann Narumon Cahall

Carrieann Narumon Cahall is a writer, editor, and educator. With degrees in English and creative writing, her website’s bright colors match her enthusiasm.

The site is a single page showcasing a wonderful blend of pastels and stand-out calls-to-action (CTAs). What’s so effective about the layout is the use of color in the button design. Carrieann’s CTAs are a deep purple that’s more saturated than the other site elements, making them stand out from the rest of the content. 

The main CTA is the “Open to Work” button, which turns a vibrant shade of green and tilts and expands when users hover over it. Other buttons, from “View Work” to “Download CV,” share this animation — but only this central button changes color. If potential clients hover over the button while considering hiring Carrieann, this CTA gives them an encouraging green light. 

2. Bella Shing

Bella Shing is a writer, director, and producer. Her portfolio is simple and elegant, featuring clever eye-catching animations, delicate lines, and oversized typography.

A large graphic made of overlapping circles sits in the center of the site’s homepage. As you scroll, the drawing shrinks and smaller circles appear within it. The smaller version of the drawing follows you down the page, creating a sense of cohesion. The ongoing animation encourages you to scroll to the “Get in touch” section at the bottom of the page. 

The navigation menu sticks to the top right corner of this one-page website , so users can jump to other sections at any time. The menu indicates what section you’re currently exploring by underlining the name. 

TileDesign is a CMS template for creative professionals including a blog, portfolio pages, and a fully dynamic homepage.

3. Clare Azzopardi

Clare Azzopardi’s website is straightforward and focused on brand identity. The homepage features a black-and-white headshot under a succinct three-sentence biography that summarizes her experience, notes her awards, and highlights a global and multilingual audience . These few elements introduce Clare and define her credibility as a writer from the get-go to encourage visitors to explore the site. 

The classic and modest design is also comforting. Everything is monochromatic, and the old-fashioned serif typeface reminds us of a freshly printed novel. This timeless design has a high-quality feel, presenting Clare as a seasoned novelist that delivers.

4. Molly Stubbs

Molly Stubbs is a freelancer whose content writer website covers copywriting, content marketing, social media posts, and more.  Her site uses vibrant colors and icons to showcase her personality.

The first thing we see in the portfolio is bubbly text that introduces Molly and states precisely what she’s great at: telling compelling brand stories. The vibrant color palette suggests she writes content as attention-grabbing as this design. 

One feature that stands out is the purple news-ticker style banner at the bottom of the screen with the words “HIRE ME.” The banner separates the About and Contact sections.

Our favorite part is the brief message at the bottom of the page and next to the copyright information: “This is all there is. Were you expecting more? It's okay, me too.” Molly’s lighthearted and humorous personality gives the viewer a peek into her work’s tone of voice.

5. Travis Brown

Travis Brown is a horror writer with a website that perfectly suits his niche with a haunting design. The site has an eerie ambiance with a background image of a foggy forest and a black and purple color scheme. A translucent cloud follows the cursor to add interactivity to the spooky atmosphere. 

Travis’ CTAs and links constantly remind you of his writing to market his work. Each section has a brightly colored button saying “Buy Books” or “View Projects,” with a dedicated webpage redirecting to relevant online stores. A “Get in Touch” form at the end of every page encourages potential clients to inquire about his writing services. This cohesive design hints at Travis’ specialty and instills confidence that he understands the genre and delivers successful horror-focused content. 

Elevate your career as a professional writer

A digital portfolio is a shareable resource that showcases who you are and what you offer. Demonstrating your experience and personal style with a well-designed site increases your chance of winning over not just new clients, but ones you’d be excited to work with.

No matter what type of writing you do, using a professional website builder like Webflow to create a portfolio is a great way to get your work in front of more people.

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12 Top Writing Portfolio Examples to Inspire You

A collection of 12 best writing portfolio examples — draw inspiration from these to create your writing portfolio to solicit more work.

Protim Bhaumik

Written by Protim Bhaumik , edited by Shreya Bose , reviewed by Eric Hauch .

6. Oct 2022 , updated 9. Jan 2023

Creating a writing portfolio is challenging. To that end, I've written an extensive guide on how to create the perfect writing portfolio.

For now, let's get you inspired by a collection of writing portfolio examples that I've carefully curated. These contain examples from writers, authors, copywriters, and content marketers built on a variety of portfolio builders or websites.

For each example, I have highlighted my favorite aspects — something that can be used in your writing portfolio when you create yours.

With that in mind, let's look at the top writing portfolios.

The top twelve writing portfolio examples

Gari Cruze is an associate creative director and copywriter . His online portfolio website —which uses a grid layout with all his work — is filled with humor, and I love it! He's divided his portfolio into sections called "About" (fairly normal), "17 Random Things", and "Oh Yes, They're Talking" instead of the usual "Get to know me" or "Testimonials."

Moreover, even in the About section, he uses copy that brings out his creative writing — words such as "the full blah blah" and "pink squiggly stuff in people's skulls" strike a chord. He also has a "testimonial" from his dad that finishes with "... Gari's like one of the slower primates."

So, all in all, it's an excellent representation of his work and who he is!

Kayla Lewkowicz

Kayla Lewkowicz is a writer, content marketer, and teacher . Her writer website landing page is about who she is and what she does — like "turning great ideas into compelling stories" and, more importantly, "arguing about the finer points of the Oxford comma." Hear, hear!

When you scroll down on her landing page, you see various photos of her travels accompanied by client testimonials and service offerings. The portfolio section has been categorized by topic and what's great to see is that each topic has three posts highlighted for the reader to look at first.

Jennifer Fernandez

Jennifer Fernandez is a writer and editor on staff at Architectural Digest , Travel + Leisure , and Martha Stewart Weddings ; her work has also appeared in The Wall Street Journal , Elle Decor , House Beautiful , Afar , Departures , and more.

Her beautiful writing portfolio follows a super minimalist style, and her writing samples are divided into three sections so that it's easy to navigate.

Qin Chen is a Beijing-based writer , journalist, and news editor at TechNode and has spent the past two years helping English readers make sense of the top news from the world's second-largest economy.

Her portfolio opens with a quaint picture of a riverboat that's both calming and intriguing. From the off, her work is collected into two sections: writing and video. And her writing samples are arranged into an easily parsable format divided by year.

Ann Friedman

Ann Friedman is a journalist, essayist, and author and currently a contributing editor to The Gentlewoman, having written for places like The Cut , The Los Angeles Times , The New York Times , ELLE , and The Guardian , and has co-written the best-selling book Big Friendship: How We Keep Each Other Close and co-hosts the pioneering podcast Call Your Girlfriend .

Her portfolio is a favorite of many lists like these because of its minimalist, friendly vibe. Her writing samples are collected under headings such as books, essays, interviews, and more, making it super easy to go through.

Tyler Koenig

Tyler Koenig is a copywriter and content strategist living in the Bay area after having traveled the world copywriting for various brands. He's currently the content lead at CapitalG , Alphabet's independent growth fund.

His portfolio is clean and straightforward, and his main landing page says who he is and what he does through both the visuals and the copy, while his work is tucked under the "Content" section.

Alice Lemée

Alice Lemée is a creator, freelance content writer, and copywriter and writes on freelancing, the creator economy, and personal development.

Her portfolio page is an excellent example of how a single landing page can accomplish a lot — intelligent copy coupled with beautiful imagery and call-to-action buttons interspersed in just the right areas.

Muriel Vega

Muriel Vega is a writer and editor living in Atlanta , writing about tech, culture, and food with bylines at Delta Sky Magazine , The Guardian , Apartment Therapy , Eater , VICE , Splinter News , The Washington Post , Atlanta Magazine , The Bitter Southerner , Outside Magazine , and more.

Muriel's clever use of colorful icons in a simple white background for her portfolio evokes a sense of friendliness, approachability, and creativity. Also, her creative writing has been astutely collected under relevant topic headings for easy perusal.

Hank Herman

Hank Herman is an award-winning author, humorist, and writing instructor whose memoir, Accept My Kid, Please! A Dad's Descent Into College Application Hell has led to speaking engagements throughout the Northeast, and his 15-book series of basketball novels, Super Hoops , is read by grade-schoolers everywhere.

His is one of the few portfolio sites to use a comic (of him and a beagle zooming around on a car!), which certainly lends an air of whimsy to an excellently organized website.

Shayna Condé

Shayna Condé is a writer, model, and actor who looks to create spaces that build community, share valuable information, and foster discussions behind brands.

Her beautiful portfolio website is a collection of photos of her, as well as sections for her writing, modeling, and acting.

Colleen Fisher Tully

Colleen Fisher Tully is a content writer & editor working in the health, food, cannabis, nutrition, finance, and family spaces.

Her minimalist portfolio has been separated into easy-to-read collections on the numerous topics she writes on.

Pamela Rosen

Pamela Rosen specializes in creating long- and short-form content for B2B and B2C audiences .

Her portfolio is divided into the various types of content that she writes.

How to create an online writing portfolio with ease

Now that you're adequately inspired let's learn how to create one of these portfolios easily. We highly recommend reading our guide on creating a writing portfolio from scratch .

What we've seen above has been created on an eclectic mix of builders for portfolios, website builders, and more. A lot of these solutions are time-consuming and quite complex to set up.

Authory for all your content needs

And that's why a portfolio builder like Authory makes so much sense. It's super simple to set up, is good-looking, and gives you a portfolio out-of-the-box. Not only that, Authory is self-updating, which means that you don't have to keep track of all your work actively — Authory does that for you! Authory also backs up all your content forever — there's no need to fret about losing access to your work if a site goes down — Authory has it all locked down.

Sign up now for a 14-day free trial!

And that's why a portfolio builder like Authory makes so much sense. It's super simple to set up, is good-looking, and gives you a portfolio out-of-the-box , is good-looking

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over 1 year ago

6 Content Creator Portfolio Examples to Get Inspired

A handpicked list of 6 brilliant content creator portfolio examples to inform, illustrate, and inspire you to make yours!

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The Ultimate Guide to Creating a Successful Writing Portfolio

A comprehensive yet easy-to-implement guide on creating your writing portfolio. Includes tips, up-to-date examples, and everything you need to have a writing portfolio that will get you more work with minimum effort.

How to Build a Stunning Social Media Portfolio: A Step-by-Step Guide with Examples

A step-by-step guide on building a stunning social media portfolio — navigate NDAs, create case studies, see examples — & get more work!

Content Marketing Portfolio — A Step-by-Step Guide with Examples

Content marketers range from writers to social media marketers and more. Learn how to make the ideal content marketing portfolio for your profile.

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Writing Portfolio Website Design: How to Create A Stunning Site Easily

What do bestselling authors, agency copywriters, and freelance content writers have in common? They all need a writing portfolio website to represent themselves professionally online. If you’re a writer but don’t have one yet, or it needs a serious update, then keep on reading!

In this post, you’ll find out what pages you need to have on your site and how to make sure its performance is up to par. You’ll get tips for the content of your website and you’ll learn how to make it stunning in just a few clicks. By the end, you’ll be able to create a beautiful website that converts in no time !

All you need to know about the pages and performance of your writing portfolio website

Writing portfolio website content best practices, design tips for your writing portfolio website, how to create a writing portfolio website quickly and easily, do you really need a writing portfolio website.

The most professional way to do that is by sending them a link to your writing portfolio website. Throughout your writing career , you’ll meet new people you want to work for or collaborate with. And if you’re a good writer, people will also refer you to others they know. Whenever that happens, you have to be able to easily tell them the most important things they need to know about you. And to show them your best work.

There are other ways of presenting your work apart from a website —each with its own advantages and disadvantages. You could:

Register a profile on a marketplace platform. The good thing about these platforms is that they host both the professionals looking for freelance gigs and the companies that’d like to hire them. However, the competition is fierce and you can often see writers complaining about crazy low rates on these sites. And if you want a page to represent yourself online outside of the specific platform, sending someone your page from one of these will make you look unprofessional.

Have a folder with all your files. Services like Google Drive or Dropbox make it easy to replicate the old-school folder-method for writing portfolios in the online space. You can upload your documents and then share the whole folder, giving access to all the files at once. The problem with this method is that it gives no help for the viewer to navigate through the files. And being presented with just a bunch of docs might not be the most inviting for them either.

Add everything into a single PDF file. If you’re okay with featuring less content, you can add everything to just one PDF file. Contrary to the folder in the cloud, this one will lead the reader through everything you want to say, page by page. In order for it to be engaging and easy to go through, it should be designed to look good. So you’ll have to use design software instead of simply saving a doc as a PDF. The biggest disadvantage to it is that once you send somebody the PDF, you won’t be able to add to it or update it anymore. While if you have a website, you just share the link, and whenever someone visits it, they’ll always see the most updated version.

As you can see, there are different approaches, but the most professional and convenient one is definitely creating a personal writer website .

It might sound like a boring topic, but the performance, structure, and operation will make or break how well your portfolio website is received. Because no matter how amazing your content is, if your site is slow and confusing, nobody will actually get to it. They’ll click away before you could make an impact.

Don’t worry though! If you follow these few simple guidelines, your visitors won’t think of the technicalities of your website even for a second. They’ll be enjoying your content instead.

Performance: your website should be fast and responsive

The very first thing people will notice about your writing portfolio website is how fast it loads. Time is precious, even more so for recruiters and clients looking for freelancers. So you cannot afford to make them wait.

Each of your pages, but especially your home page should load within a second or two. Otherwise, visitors will get impatient and just click away —before your content even had a chance to convert them.

“It’s easier said than done,” you might think. But really, the key to making sure your page is fast is choosing the right tool to build it. When you’re deciding what platform to use to create your writing portfolio website, you should do your research and choose one that’ll guarantee a blazing fast site for your visitors to enjoy.

Operation: make your portfolio easy to navigate and organized

Once your site loads, people will want to find the information they’re looking for: whether it’s details about you, a way to get in touch, or your actual portfolio. The key to keeping them on your website is making it as easy for them as possible.

First of all, add a navigation bar or menu to your website with the most important and commonly searched-for pages.

But finding the right page is only the first step. Once they arrive there, they should be able to quickly overview its contents and find the piece of information they’re looking for. So the pages themselves and the things they feature should also be well organized.

If you’re not sure if you managed to do that, you can always ask a friend to check out your site and tell you what they think. Since you were the one who built and wrote the pages, it’ll naturally make sense for you. But just like with writing, it doesn’t necessarily mean it’ll be equally clear for others as well. So get a pair of fresh eyes to help you double-check.

Structure: setup the must-have pages

When you start planning or building your website, you should start with the must-have pages. Everything else will be a nice addition, but these will be the backbones of your writing portfolio website. What are these pages exactly?

• Your home page. It’s the main hub of your whole website and the first impression people will get of you once they land on your page. It should make it clear for them who you are and what you do and guide them towards the pages or section you’d like them to check out.
• The about page. Even though your projects are the stars of the show that is your portfolio, your visitors will most likely want to find out more about you. A well-crafted about page will tell them all they need to know while converting them with compelling copy at the same time.
• A contact page. The overall goal of your site is to get potential clients, employers, or media contacts to reach out to you. And they’ll have to find out somehow, how they can do that. Most people will look for that information either in the footer of the site or on a dedicated contact page. So make sure you display your preferred way of contact and its details there —accompanied by a clear call to action.

Once you’re done with the structure and the basics, it’s time to fill your site with content and add your books or writing projects. Because after all, the purpose of your writer website is to house and showcase your best work and illustrate your expertise. There are a few best practices we recommend you follow to make sure your portfolio website will make the impact you’re hoping for.

Aim for quality over quantity when choosing your pieces

The first step is choosing the writing pieces you’d like to include on your portfolio website. The motto for that, which you should keep in mind, is: always aim for quality over quantity. Why?

If you limit the number of projects that you include and only add your very best pieces to your portfolio… you can make a much bigger impact and better impression with them. With that, you’re making sure that whichever project somebody clicks on, will be one you’re really proud of.

And with the quality of work they represent, nobody will question your experience and expertise. So don’t worry about the lower number of writing projects on display.

Write what they want to know about your projects

After carefully selecting your best projects for your writing portfolio, you’ll have to decide what to write about each. The key to this is to present the right pieces of information and to do it briefly. This list of the necessary information will be a little different for books and other writing projects, so we’ll list them separately.

For book projects on an author website , we recommend adding:

• The title and the cover image of the book
• The blurb or short summary of the story, or contents
• Quotes from reviews the book’s received
• Any awards or achievements, such as becoming a bestseller
• A link to where people could purchase the book

Optionally, you could add more technical information that a vendor’s site would also feature, like the publisher, number of pages, or the available formats (paperback, hardcover, ebook).

For other types of writing projects, whether it’s copywriting, content writing, or something else, we recommend you add:

• A short summary of the project: who it was for, what it entailed
• A little bit about the brief you got and how you approached it
• What your creative process was while working on the project
• How the end result turned out and what impact it made (if you could measure it)

When it comes to the finished piece, make sure you include at least one image of it, whether that’s a photograph or a screenshot. Don’t just link to it and leave it at that. Why? Because your client could edit things, remove them from their site, or delete their whole website as it is… And then you won’t have anything to show of the work you’ve done.

The structure and performance are the backbones of your site, the content you add is the main value and the design is the cherry on top. The design is what brings it all together. So we’d like to give you some easy-to-follow design tips to make your portfolio website look neat and stylish.

All you need to know about setting the fonts and colors for your website

The most important rule when it comes to the design of your website is less is more. Whether it’s the fonts or the colors you use on your site, limiting your options will help you keep the overall look of your portfolio cohesive.

Having the option to customize everything, to set different colors and fonts for each section and page separately can be tempting. Maybe you feel like bright orange and a fun font fits this project, while something minimal goes with that other one. While that might be true, you have to think of your portfolio website as a whole, when making these decisions.

The look of your website should convey the style of your personal brand, and it should be consistent throughout your whole site. To achieve that, you should:

• Choose a maximum of two fonts to use : ideally one for headings and one for the body copy.
• Select 2-4 coordinating colors to use : one for the background, one for the body copy, one for headings, and one as an accent color.

Choose them carefully, and if you’re not 100% sure about them, ask a designer for their insights. Or, if you want to make your life even easier: choose a website builder for your portfolio like Copyfolio, which comes with palettes and presets created by professional designers . It’ll make sure that whichever you choose, they’ll go together and your site will look stunning.

Place images and use white space purposefully

One thing that writers often fall victim to, is writing too much on their website. It’s easy to get carried away, especially if you’re used to writing long-form content like articles or even whole books.

But a huge wall of text might be intimidating to see. If all that you wrote absolutely has to be there, but still feels like a little too much to look at… There are a few ways to make it look a little more digestible visually.

The first thing you’ll have to do is break up your text into shorter sections. If you can add a good amount of white space around each section, that’ll instantly make it feel more breezy and easier to read. Additionally, you can add images next to or in-between these sections to create another visual separator.

An extra tip: if you’re adding photos to your page, and especially if they’re decorative, try to choose ones that go well with the colors of your website. That’ll help you achieve an even more cohesive design and put-together feel.

As you saw throughout this post, the key to getting even the smallest details right without spending too much time on them is choosing the right tool. When you’re considering where and how to build your writing portfolio website, you should choose a tool like Copyfolio that will:

• Make getting started quick and easy by simplifying the registration process and setting up the most important pages for you automatically
• Be easy to use all throughout the building process , so you can focus on writing about your projects and yourself, instead of getting hung up on technical details
• Help you write the copy for your website by providing examples, prompts, and templates you can follow easily
• Set you up for success with design presets created by professional designers, making sure whichever option you choose, your site will look stunning
• Give your visitors the best possible experience , guaranteeing a fast site and making it all responsive automatically

Finding a tool that checks all those boxes will let you focus on writing and on your personal brand, instead of the technical side of website building. All that, while still ending up with a stunning writing portfolio website, without spending too much time or money on it.

If that’s what you’re looking for, you should give Copyfolio a try . Creating a free account and setting up the basics of your site takes only a minute or two. All you have to do is write your tagline to the home page, paste your copy for your about and contact pages and add the writing projects you want to feature. And if you change your mind about the look of your site… No problem! You can change your template anytime or customize it with the color palettes and font presets created by our designer.

Get started for free now and create a stunning writer website in just a few minutes!

Dorka Kardos-Latif

Digital marketer & portfolio expert, the face behind all content on Copyfolio 👋

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How to Create a Writing Portfolio (With Examples)

Want to create a writing portfolio that'll stand out to readers and potential clients? Here's how to do it and some examples to make it easy for you.

As a freelance writer, it's beneficial to have a portfolio of your work, so potential clients can review your work and learn about your area of expertise. Before starting to work on your portfolio, you should consider the writing you want to do.

Whether you're a copywriter, a ghostwriter, writing literature, or a journalist, that should be clear when people view your portfolio. One of the first things to consider when creating your portfolio is your niche, and determining your niche can help you select your articles and the layout.

6 Steps to Creating Your Writing Portfolio

Here are the six steps to creating a writing portfolio that will help you get noticed by readers and potential clients:

1. Choose a Portfolio Host

In today's virtual world, having an online portfolio is a must for most creatives. You get to decide whether you want to host your portfolio on your website or prefer to have another company host it.

You can create your portfolio using a platform like Wix, Weebly, or WordPress. If you'd rather have your portfolio hosted by a site specializing in online portfolios, you can choose from sites such as Clippings, WriterFolio, or JournoPortfolio. You might be interested in these free platforms to showcase your freelance writing portfolio .

2. Determine Your Niche

If you're struggling with selecting the type of writing you want to focus on, it may be a good idea to review your previous work and see which ones had the most impact, response, and reach. If you want to focus on ghostwriting, you may want to clarify what type of content you can write. This can range from real estate to gardening, holistic medicine, or another industry in which you have writing experience.

As a copywriter, do you enjoy creating sales pages and other marketing copy, like landing pages, newsletters, and email sequences? What kind of literature do you write if you're a literary writer? You can focus on romance, fantasy, horror, or any other genre. What type of news do you write about if you're a journalist? Do you write about current events, celebrity gossip, or financial or political news? The possibilities are endless.

3. Create Your Author Bio

Your author bio aims to introduce yourself to potential clients who enjoy your work and want to learn more about you. The content you include in your bio should match the formatting and design of the website. The elements you should consider including are:

• Where you're from originally.
• Where you call home currently.
• Your academic writing credentials, if applicable.
• Your notable publications.
• Any accolades and awards you've won.
• The subjects or themes you cover.

You can include your social media links if you're comfortable, and they highlight more of your written work. If you're creating your site for the portfolio, you can choose to include the bio on an about page or have it as your homepage.

You may consider adding a photograph of you since it can increase the chances of people reaching out to you. You may be interested in learning tips on how to write an about me page in your online portfolio .

4. Select Your Best Work

Once you've decided on the niche you want to focus on, you can review your completed work and choose the best content that fits that specialization. You can include work past clients have succeeded with and their feedback.

Your potential clients want confirmation that you can produce well-written content about the content you're stating is your specialization. It may be helpful to verify the terms of the work you've written to determine whether you can post the entire content as a part of your portfolio or if you'll have to provide links.

If you provide links, specify the publication and when it was published. You might be interested in learning how Google Docs can help organize your writing portfolio for the next step.

5. Organize Your Work Into Segments

You can divide the work you want to include in your portfolio by niche, or the type of article, using clear descriptions. Categorizing your work makes it easier for potential clients to find samples of the work they're looking to hire you for when you separate them by niche or type. Examples of categories include landing page copy, white papers, and blog posts, to name a few.

Your descriptions for your categories should be brief. If the content you want to share was done as a ghostwriter and didn't include your byline, you should include the term ghostwriter in the work description to clarify it.

6. Ensure Your Contact Information Is Easy to Find

Your online portfolio must make it easy for potential customers to connect with you. Whether they want to express appreciation for an article you wrote or wish to discuss a business opportunity with you, finding your number or an email address shouldn't be challenging.

Engaging with as many people as possible is an excellent way to expand your online profile. You can use a contact form on your website, or you can provide your email address.

The key is to ensure that the information is visible and easy to access, whether they're using their phone, tablet, laptop, or desktop computer. If you decide to share an email address, you may want to create a new account, since having an email published publicly can leave you vulnerable to excessive amounts of spam.

Writing Portfolio Examples

Before you begin creating your portfolio, reviewing what some writers have created for themselves may be helpful. You may also want to check out the blogs every freelance writer should read to get some inspiration, regardless of how long you've been writing. Here are some examples of writer portfolios with some commentary on their design:

1. Elna Cain

Elna's portfolio tells you that she's the writer you're looking for to meet your business needs. She lists publications where readers can find her work and shares testimonials from past clients.

She has numerous ways to connect with her, whether you want to discuss business opportunities or follow her online. She also has a link to her blog, so you can stay current on her work.

2. Tyler Koenig

Tyler uses his website to add value with an email list, courses, webinars, and tips on his blog. He has paid and free resources, highlighting his expertise to potential clients. The site is well-designed and easy to navigate.

3. Jennifer Fernandez

Jennifer uses a grid-based theme to display links to her writing samples, using a title and a thumbnail photo for each. She organized her writing samples in sections based on her lifestyle, design, and travel content niche. Jennifer showcases the type of writing she has experience in and makes browsing easy.

Get Started With Your Creative Writing Portfolio

Before you make your portfolio live, you may want to review it and have friends or colleagues look at it. Sometimes we can be so close to our project that we miss little things. The last thing you want is to publish a writer's portfolio with spelling or grammar mistakes.

If you're looking for work, you want to get as many eyes as possible on it to increase your chances of getting hired. You might be interested in learning how to source clients as a freelance writer now that you have a portfolio to share.

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Create a beautiful, easy, and professional online writing portfolio

And use it to land your next writing job. done in minutes —no computer skill required..

An online writing portfolio is essential to presenting yourself professionally in the highly competitive writing industry. Writerfolio sets you up with a beautiful website that makes your writing stand out.

A website for your writing portfolio

Writerfolio sets you up with a homepage for your professional writing. You'll get a web address like yourname.writerfolio.com—or bring your own, like yourname.com—and present your writing in a way that makes you look good.

Impress clients and editors

Your blog is not a portfolio. Clients and editors don't have time to wade through your personal journal to find your samples—they'll just move on to the next writer. Writerfolio makes that first impression count by making it easy for editors to see your talent.

Focus on writing, not tech stuff

You've got better things to do than wasting time figuring out how to put a web site together. Our famously-easy portfolio dashboard lets you finish in minutes with fill-in-the-blanks, so you can get back to writing.

See some examples

Writers love Writerfolio

Create a Stunning Portfolio Website in Minutes

Journo portfolio is the easiest way for creatives to build an online portfolio. take your career to the next level by building a stunning portfolio website to showcase your work and promote yourself., portfolio building, made easy.

Over 250,000 creatives have built a portfolio with Journo Portfolio. Our easy-to-use editor takes the pain out of building any portfolio website whether you're a writer, photographer or other creative.

Collate all of your articles in one place. Backup online articles. Notify subscribers when you publish a new piece.

Journalists →

Create the perfect website to send to clients that showcases your best work, contact form built-in.

Copywriters →

Advertise your work and build custom galleries to display your photos and videos. Easily embed from external sources.

Photographers →

Promote yourself and your work with galleries, slideshows and image blocks.

Artists →

Build a unique site to showcase your work, no need to think about hosting or domains.

Graphic Designers →

Host your video directly and easily create password-protected client galleries.

Videographer →

Easily create highly customised pages about you and your books or work. Link to external stores.

Authors →

Create galleries for each of your projects using one of our many pre-built gallery sections.

Architects →

Wow potential clients with a professional portfolio showcasing your best hair, nail, makeup or skincare work.

Beauticians →

Key features.

It's quick to get started with Journo Portfolio but it's also packed with features to help you take things to the next level.

Import anything

Import your work from anywhere in any format. Upload PDFs, Images, Videos and Audio files, import articles by URL or publish blog posts directly on Journo Portfolio.

Your work, your way

Build a stunning site to showcase your work using custom pages, collections and a flexible content builder. Display your work in a grid, a column, as a blog or an image gallery.

Backup your work

Articles and web pages are removed all the time. Journo Portfolio can automatically grab screenshot backups of your online articles from across the internet so that you'll never lose a piece of work again.

Protect your work

Make sure your current employer can't find your portfolio. Use password and secure-link privacy options to restrict access to your whole portfolio or a single page, or set your portfolio to be hidden from search engines.

Build a following

Allow visitors to your portfolio to subscribe to your portfolio by email or via RSS to receive weekly updates when you publish new articles.

Track your progress

Fast and privacy-friendly analytics for your site allow you to monitor how it is performing. A unique timeline view lets you track every visit.

Sell your products & services

Sell your own products or allow your clients to easily pay for your services online with the built-in e-commerce features.

And more...

Customisation & themes.

Customise colors, imagery and fonts and choose from multiple themes.

Custom Domain Name

Get a free .journoportfolio.com domain or use a custom domain of your choice.

Publish a Blog

Write blog posts and articles directly on Journo Portfolio.

Google Analytics

Easily integrate with Google Analytics to better track who visits your site portfolio.

Upload Files

Add portfolio items by uploading a PDF, image, video or audio files.

Import by URL

Simply enter a URL and Journo Portfolio will grab all of the article details for you.

Contact Form

Get more enquiries with a contact form that makes it easy to get in touch.

Privacy Options

Choose to make your portfolio public, password protected or shareable via secure link.

Analytics Feed

See a real-time feed of who visits your site and from where.

Multiple pages

Group your content and portfolio items across different sections and multiple pages.

Article backup

Backup portfolio items to ensure they're never lost if a website shuts down.

Social Media

Easily display your social media and website links on your portfolio.

Built with Journo Portfolio

Here to help

We're around to support you with building your portfolio via chat or email support.

Is it worth having an online portfolio?

Absolutely! A modern digital portfolio is a vital tool to help you get more work, apply for jobs or just stand out from the crowd. Your portfolio can be the place you send people to browse all of your work or learn about you and your services or skills.

Why should I use Journo Portfolio?

Started in 2012, Journo Portfolio has helped over 250,000 creatives build their portfolio. Our platform is dedicated to building portfolios which makes it easier and quicker to build a stunning, unique site. Our customers highly rate how easy it is to build their site with us.

What should I put in my writing portfolio?

You can build your portfolio gradually. To start with upload a few of your best pieces of work. Recent work, testimonials, your services and a contact page are all good options to add later. Read our blog for more advice and tips on what to include on your portfolio .

Can someone build my website for me?

Our team are more than happy to help you import your work, set up your site and customise it to your liking if you choose a Pro plan with us. We will work closely with you so you can manage your portfolio site going forward.

How do I get a custom domain for my website?

Once you have built your portfolio, upgrade to our Pro plan and select a domain to be set up for you. We take care of everything, from the DNS settings to a security certificate and the renewal. Your custom domain is included with our Pro plan at no extra cost, forever.

How do I start making a portfolio?

Simply click Get Started to create your account. Our setup guide will take you through adding your details, importing your work and customising your site in minutes.

Recent articles

Tips and advice for portfolio builders from our blog..

Jessica Michael

How to add case studies to your journo portfolio website (and why it's a great idea).

Kara Devlin

How to build a creative writing portfolio that attracts clients [with examples].

Journo Portfolio

Building your journalist portfolio: the ultimate 2024 guide, don't just take our word for it join over 250,000 happy portfolio builders.

“ I’m a young professional, and I am glad I came across this platform. I cannot recommend it enough. ” The RainyDay Writer Writer

“ AMAZING tool to showcase your portfolio as a creative. It is easy to use and you are able to create your own personal website portfolio in a matter of seconds! ” Aaliyah Ebrahim Artist

“ Journo Portfolio has been great for keeping all my articles in one place. Articles on other websites can be accessed on my portfolio and I can write new articles on my portfolio website. I love the functionality and I recommend it to all my friends. ” Nneka Otika Content marketer

“ What a great service! Not only is the platform perfect, but the customer service is Excellent, always asap. And Josh designed a beautiful page for my site that exceeded my capabilities. Bravo et Merci! ” Elizabeth Acree Freelance writer

“ I found out about Journo Portfolio 3 years ago at the beginning of my journey as a freelance journalist. On top of being affordable and intuitive to use, Journo is amazing for multi-skilled people and whoever offers more than one service . As someone who wants to be able to showcase my work in different areas, I love how this platform allows me to do just that, but having a solid selection of templates for articles, but also having many customizable options for a variety of pages. ” Annie Bourbonnais Makeup artist, content creator, creative director and writer

“ Journo Portfolio is amazing not only for writers . I used it to step by step build website for my work and it works perfectly as a presentation of my business. Compatibility with social media plugins, variety of themes and flexibility of moving elements, creating articles together with possibility of integrating outer plugins such as chat support for you website... For almost no cost. ” Monika PADI Instructor, Master Scuba Diver Trainer

“ I chose Journo Portfolio because the site felt very easy to navigate and setting up my portfolio was a breeze . What I love about Journo Portfolio is that it offers many beautiful templates and layouts and still gives you a lot of freedom so you can make your portfolio look just the way you want it to. I really recommend Journo Portfolio. ” Sanni Määttänen Designer and illustrator

“ Journo Portfolio just solved all my portfolio problems! I've tried SO many different platforms recently and nothing even compares to how easy Journo Portfolio is. If you're in the same boat, definitely check it out. ” Ella Stewart Journalism Student

“ I've had a few portfolios on JournoPortfolio for the past several years, and it's been no less than a pleasure to use this platform. I switched from using WordPress for my portfolios because this platform is easy-to-use, the customer service is excellent and knowledgeable, and it's well-priced. I'd recommend this service to anyone who needs a portfolio they can launch online quickly and edit easily. ” Dahna M. Chandler Communications Consultant & Journalist

“ I've been using Journo Portfolio Pro since 2017 as an undergrad and it's been an incredible resource starting out. I recommend JP for anybody who doesn't want to spend absurd amounts of time/money figuring out domains or Squarespace/Wix. ” Sharon Liu Copywriter and content marketer

“ I created my portfolio a little over a year ago. This was the first portfolio I've ever done & Journo Portfolio made it so easy for someone not familiar with website development. If you're a creative searching for a simple way to get your work out there, give Journo Portfolio a try! ” Melissa Monson Writer

“ I'm thrilled I could easily put together my own website! Journo Portfolio is easy to edit and easy for me to add articles and photos. I've already gotten work from my site and I'm so thankful for this! ” Anne Stein Writer and editor

“ My website has been hosted on Journo Portfolio for several years now... I find it as easy to use as my social media accounts . The aesthetics are excellent which is an important consideration for me. The best part is I’m not required to take backups or update plugins as I did tirelessly on other platforms. The time and hassle I save is priceless. ” Sampada Chaudhari Business & Career Transition Coach

“ I host my digital portfolio on Journo Portfolio because they automatically create a back-up pdf of my work. Super important because stuff in the online world does just disappear sometimes. ” Jessica Michael Writer & Photographer

“ Journo Portfolio provides visually-stunning templates which help me showcase my work as a writer, author, podcaster and host in a professional, tech-savvy way. Always makes for a great first impression. ” Darren Paltrowitz Writer, Editor, Author, Podcaster, Investigator & TV Host

“ I am very much enjoying the simplicity and ease of use. Thank you for providing such a great service. ” James Fitzpatrick Video editor and photoshop artist

“ I absolutely love Journo Portfolio. I had considered closely several other sites, but decided to go with Journo Portfolio and am so glad I did. It is super easy to use and looks extremely professional. I like the template aspect, but I also enjoy that there are lots of options within the template to customize. I would highly recommend to anyone. ” Jennifer L. Grybowski Writer and Editor

“ I decided to use Journo Portfolio to showcase my editorial work because their software is easy to understand, and they provide engaging layouts for viewers. I am very proud of my pieces, and a portfolio is an obvious and exciting way to tell others that. Journo Portfolio has given me the opportunity to create a time capsule of journalistic journey and to share it with the world ” Claire Blaha Copy Editor

“ This is a wonderful resource. It's easy to use but flexible and customizable, and the help desk is very responsive. ” Amanda Morgan Publications professional

“ Fantastic site. So east to use, modern and sleek. Would definitely recommend it. ” Gwen Wilkins Writer, editor and storyteller

“ I found JP randomly while looking at portfolio sites. I like that the editing is fast and intuitive. Even a free account is useful, and the analytics are still available. The creation process was easy, and I built the articles outside of JP and seamlessly dropped them into the portfolio. ” Bryan Featherstone Maker and Artist

“ Journo Portfolio is a clean, straightforward site that aesthetically showcases my works for potential employers to review. I can’t endorse this site enough and hope that other writers enjoy the same experiences I have had using it. ” Colin Linneweber Writer

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How To Create an Impressive Graphic Design Portfolio

If you are in the creative industry, a portfolio is essential to showcase your talents, your previous work, and your style. 

Whether you're a seasoned professional looking for your next creative project, a designer transitioning to freelance work , or a recent graduate looking for their first job, a well-crafted portfolio can set you apart from the competition and might just be the deciding factor in getting that project. 

This is why we prepared for you today a comprehensive guide on how to create an impressive graphic design portfolio. We’ve also included some tips on how to brand and market yourself as a designer – all made easy with our logo maker tool and our wide suite of creative marketing templates. 

Let’s dive into it! 

Best Practices For An Impressive Portfolio

You may be the most talented designer on Earth, but if you don’t have a place to show your work off, it’s meaningless. You’ll need to have a portfolio that clients and companies can easily view and access, and one that clearly and concisely displays all your previous outstanding creations.

Here are the steps that you should follow to build your portfolio:

Curate your portfolio

Organize them properly, build a great website, think of your brand identity, add interactive effects or immersive visuals, include reviews or testimonials, prepare for online or offline viewing, keep it updated, market yourself.

You may be tempted to put all your work in your portfolio. After all, the more the merrier, right? 

Wrong! Your portfolio should only showcase your best and most high-quality work. It should be something that will catch your potential client’s eye and make them think that you’re the best person to do the job. 

Quality over quantity should be your mantra. Don’t put in works that don’t reflect your current style, your design sense, or your best efforts. 

Curation also includes having a diverse portfolio. See if you can include samples from various design types (ex., show logo, print, illustrations, and web design works) to show that you are flexible and versatile. If you can create works in various art styles (ex., abstract, colorful, minimalist, 3D), then you should showcase that as well to show your range.

Your portfolio should be arranged and organized in a way that is easy for clients to understand.

You can either arrange them by type (by Logo, Brochure, Social Media Graphics, UI Design, Videos, etc.), by industry (all your works for Beauty vs. all your works for Tech, etc.), or by style (Abstract, Minimalist, Retro, etc.).

Try to also provide more info or a short description to your works. This can help give clients more context to your design as well as get a glimpse of your creative process.

You’re now ready to create the place that will host your portfolio – your website!

Make sure your website is easy to navigate. Your clients should be able to find all the information that they need without having to dig deep into your website. 

You may also want to create an About Me page so that potential clients can get to know you better. You can share your personal story, your inspiration, or what got you into designing in the first place. This gives you that sense of personal connection. 

A Contact Page is also crucial so that clients can easily message you if they want to tap into your service.

Check for usability issues and errors as well. Are all your links working? Are all the buttons clickable? Is the contact information correct? And so on.

You can also read our guide on how to create a user-friendly website for more tips. 

How your portfolio/website looks should be aligned with your desired brand identity. 

You may be wondering, what is brand identity ? It’s essentially the “image” or “personality” that people will associate with you based on your overall visual aesthetic, your works, and how you present yourself in the digital world.

Think of it as Louis Vuitton vs H&M. Louis Vuitton is seen as classy, luxurious, and high-end. Meanwhile, H&M is seen as more trendy, hip, and affordable. This image is derived based on their logo design, color scheme, and overall branding. 

The same applies to your portfolio, and your identity as a graphic designer. Do you want to be seen as a funky, bold, and retro cool designer? How about one that specializes in chic, black-and-white works? Or maybe you want to be known as a designer who creates all these amazing fluid animations? 

Once you have your brand identity sorted, you can think of suitable visual elements to incorporate into your website. 

Speaking of visuals, let your creative spirit shine in your portfolio!

Add elements such as parallax scrolling, responsive design, hover reveal, micro-interactions, or 3D effects.

Need some inspiration? Check out these amazing design portfolios or read through our UI/UX Design Trends guide. 

Social proof is a powerful marketing strategy. It means adding some reviews or testimonials from your previous satisfied clients to add more credibility and trust in your skills. If you can, add some excerpts of their reviews or comments on your portfolio website to reinforce your credibility. 

Make sure your portfolio can be properly accessed no matter which browser, device size, or phone your client might use. Check if the portfolio still looks visually ok, and if there are any issues.

You also need to prepare for offline viewing as well. Consider printing a physical portfolio, or creating a business card that contains a link to your portfolio that you can give out during events or job fairs. 

Always keep your portfolio up to date with your recent works and achievements. 

Remove works that are too outdated or those that are not aligned with your art style anymore. You should also remove works that do not fit your career goals – for example, you want to focus on video creation now so update your portfolio to only show your video projects. 

Lastly, make sure you market yourself.

Create social media accounts that people can visit to get more information or to get updates regarding your work. In fact, Instagram, TikTok, or YouTube can even serve as your “portfolio” as well. You can also share some behind-the-scenes videos, your art creation process, your most-used design tools, or have a Q&A on how you got started. 

Building a strong online presence can significantly increase your visibility and help you attract new job opportunities.

What If I Don’t Have Much Experience? 

Creating a portfolio might seem difficult especially if you are just starting out and don’t have tons of previous work projects to draw from. 

If that’s the case, you can start by gathering all the work that you have done before. This can be school projects, volunteer work, or projects that you have done for family and friends.

You can also create new works specifically for your portfolio. You can create mockups, marketing materials, or designs for hypothetical brands or clients. Let’s pretend Coca-Cola asked you to create a new logo for them. Or if Spotify asked you to redesign their annual Spotify Wrapped. And so on. Just make sure you create a note that these are all hypothetical and that you didn’t do actual work for them.

Level Up Your Portfolio Today!

Creating a beautiful and impressive graphic design portfolio takes a lot of planning and careful consideration. Think of it this way – your portfolio is your shot to make a client choose you. It should display your skills, expertise, and range. At the same time, it should reflect your art style and your identity as a designer.

Getting work as a designer doesn’t end with just your portfolio as well. You should start building your brand as early as possible so that you can start marketing yourself even little by little.

Start with your logo design. You can make use of our logo maker tool to find customizable templates that fit your design aesthetic. You can then easily edit these templates by changing the color, background, layout, text, and more.

Leverage the power of marketing as well. You can read our guide on how to run Facebook Ads , utilize Instagram Stories , or create a professional email signature to promote yourself. 

Written by DesignCrowd on Thursday, April 4, 2024

DesignCrowd is an online marketplace providing logo, website, print and graphic design services by providing access to freelance graphic designers and design studios around the world.

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https://blog.designcrowd.com/article/2092/how-to-create-an-impressive-graphic-design-portfolio

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