how to write an academic case study report

All You Wanted to Know About How to Write a Case Study

how to write an academic case study report

What do you study in your college? If you are a psychology, sociology, or anthropology student, we bet you might be familiar with what a case study is. This research method is used to study a certain person, group, or situation. In this guide from our dissertation writing service , you will learn how to write a case study professionally, from researching to citing sources properly. Also, we will explore different types of case studies and show you examples — so that you won’t have any other questions left.

What Is a Case Study?

A case study is a subcategory of research design which investigates problems and offers solutions. Case studies can range from academic research studies to corporate promotional tools trying to sell an idea—their scope is quite vast.

What Is the Difference Between a Research Paper and a Case Study?

While research papers turn the reader’s attention to a certain problem, case studies go even further. Case study guidelines require students to pay attention to details, examining issues closely and in-depth using different research methods. For example, case studies may be used to examine court cases if you study Law, or a patient's health history if you study Medicine. Case studies are also used in Marketing, which are thorough, empirically supported analysis of a good or service's performance. Well-designed case studies can be valuable for prospective customers as they can identify and solve the potential customers pain point.

Case studies involve a lot of storytelling – they usually examine particular cases for a person or a group of people. This method of research is very helpful, as it is very practical and can give a lot of hands-on information. Most commonly, the length of the case study is about 500-900 words, which is much less than the length of an average research paper.

The structure of a case study is very similar to storytelling. It has a protagonist or main character, which in your case is actually a problem you are trying to solve. You can use the system of 3 Acts to make it a compelling story. It should have an introduction, rising action, a climax where transformation occurs, falling action, and a solution.

Here is a rough formula for you to use in your case study:

Problem (Act I): > Solution (Act II) > Result (Act III) > Conclusion.

Types of Case Studies

The purpose of a case study is to provide detailed reports on an event, an institution, a place, future customers, or pretty much anything. There are a few common types of case study, but the type depends on the topic. The following are the most common domains where case studies are needed:

Types of Case Studies

  • Historical case studies are great to learn from. Historical events have a multitude of source info offering different perspectives. There are always modern parallels where these perspectives can be applied, compared, and thoroughly analyzed.
  • Problem-oriented case studies are usually used for solving problems. These are often assigned as theoretical situations where you need to immerse yourself in the situation to examine it. Imagine you’re working for a startup and you’ve just noticed a significant flaw in your product’s design. Before taking it to the senior manager, you want to do a comprehensive study on the issue and provide solutions. On a greater scale, problem-oriented case studies are a vital part of relevant socio-economic discussions.
  • Cumulative case studies collect information and offer comparisons. In business, case studies are often used to tell people about the value of a product.
  • Critical case studies explore the causes and effects of a certain case.
  • Illustrative case studies describe certain events, investigating outcomes and lessons learned.

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Case Study Format

The case study format is typically made up of eight parts:

  • Executive Summary. Explain what you will examine in the case study. Write an overview of the field you’re researching. Make a thesis statement and sum up the results of your observation in a maximum of 2 sentences.
  • Background. Provide background information and the most relevant facts. Isolate the issues.
  • Case Evaluation. Isolate the sections of the study you want to focus on. In it, explain why something is working or is not working.
  • Proposed Solutions. Offer realistic ways to solve what isn’t working or how to improve its current condition. Explain why these solutions work by offering testable evidence.
  • Conclusion. Summarize the main points from the case evaluations and proposed solutions. 6. Recommendations. Talk about the strategy that you should choose. Explain why this choice is the most appropriate.
  • Implementation. Explain how to put the specific strategies into action.
  • References. Provide all the citations.

How to Write a Case Study

Let's discover how to write a case study.

How to Write a Case Study

Setting Up the Research

When writing a case study, remember that research should always come first. Reading many different sources and analyzing other points of view will help you come up with more creative solutions. You can also conduct an actual interview to thoroughly investigate the customer story that you'll need for your case study. Including all of the necessary research, writing a case study may take some time. The research process involves doing the following:

  • Define your objective. Explain the reason why you’re presenting your subject. Figure out where you will feature your case study; whether it is written, on video, shown as an infographic, streamed as a podcast, etc.
  • Determine who will be the right candidate for your case study. Get permission, quotes, and other features that will make your case study effective. Get in touch with your candidate to see if they approve of being part of your work. Study that candidate’s situation and note down what caused it.
  • Identify which various consequences could result from the situation. Follow these guidelines on how to start a case study: surf the net to find some general information you might find useful.
  • Make a list of credible sources and examine them. Seek out important facts and highlight problems. Always write down your ideas and make sure to brainstorm.
  • Focus on several key issues – why they exist, and how they impact your research subject. Think of several unique solutions. Draw from class discussions, readings, and personal experience. When writing a case study, focus on the best solution and explore it in depth. After having all your research in place, writing a case study will be easy. You may first want to check the rubric and criteria of your assignment for the correct case study structure.

Read Also: 'CREDIBLE SOURCES: WHAT ARE THEY?'

Although your instructor might be looking at slightly different criteria, every case study rubric essentially has the same standards. Your professor will want you to exhibit 8 different outcomes:

  • Correctly identify the concepts, theories, and practices in the discipline.
  • Identify the relevant theories and principles associated with the particular study.
  • Evaluate legal and ethical principles and apply them to your decision-making.
  • Recognize the global importance and contribution of your case.
  • Construct a coherent summary and explanation of the study.
  • Demonstrate analytical and critical-thinking skills.
  • Explain the interrelationships between the environment and nature.
  • Integrate theory and practice of the discipline within the analysis.

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Case Study Outline

Let's look at the structure of an outline based on the issue of the alcoholic addiction of 30 people.

Introduction

  • Statement of the issue: Alcoholism is a disease rather than a weakness of character.
  • Presentation of the problem: Alcoholism is affecting more than 14 million people in the USA, which makes it the third most common mental illness there.
  • Explanation of the terms: In the past, alcoholism was commonly referred to as alcohol dependence or alcohol addiction. Alcoholism is now the more severe stage of this addiction in the disorder spectrum.
  • Hypotheses: Drinking in excess can lead to the use of other drugs.
  • Importance of your story: How the information you present can help people with their addictions.
  • Background of the story: Include an explanation of why you chose this topic.
  • Presentation of analysis and data: Describe the criteria for choosing 30 candidates, the structure of the interview, and the outcomes.
  • Strong argument 1: ex. X% of candidates dealing with anxiety and depression...
  • Strong argument 2: ex. X amount of people started drinking by their mid-teens.
  • Strong argument 3: ex. X% of respondents’ parents had issues with alcohol.
  • Concluding statement: I have researched if alcoholism is a disease and found out that…
  • Recommendations: Ways and actions for preventing alcohol use.

Writing a Case Study Draft

After you’ve done your case study research and written the outline, it’s time to focus on the draft. In a draft, you have to develop and write your case study by using: the data which you collected throughout the research, interviews, and the analysis processes that were undertaken. Follow these rules for the draft:

How to Write a Case Study

  • Your draft should contain at least 4 sections: an introduction; a body where you should include background information, an explanation of why you decided to do this case study, and a presentation of your main findings; a conclusion where you present data; and references.
  • In the introduction, you should set the pace very clearly. You can even raise a question or quote someone you interviewed in the research phase. It must provide adequate background information on the topic. The background may include analyses of previous studies on your topic. Include the aim of your case here as well. Think of it as a thesis statement. The aim must describe the purpose of your work—presenting the issues that you want to tackle. Include background information, such as photos or videos you used when doing the research.
  • Describe your unique research process, whether it was through interviews, observations, academic journals, etc. The next point includes providing the results of your research. Tell the audience what you found out. Why is this important, and what could be learned from it? Discuss the real implications of the problem and its significance in the world.
  • Include quotes and data (such as findings, percentages, and awards). This will add a personal touch and better credibility to the case you present. Explain what results you find during your interviews in regards to the problem and how it developed. Also, write about solutions which have already been proposed by other people who have already written about this case.
  • At the end of your case study, you should offer possible solutions, but don’t worry about solving them yourself.

Use Data to Illustrate Key Points in Your Case Study

Even though your case study is a story, it should be based on evidence. Use as much data as possible to illustrate your point. Without the right data, your case study may appear weak and the readers may not be able to relate to your issue as much as they should. Let's see the examples from essay writing service :

‍ With data: Alcoholism is affecting more than 14 million people in the USA, which makes it the third most common mental illness there. Without data: A lot of people suffer from alcoholism in the United States.

Try to include as many credible sources as possible. You may have terms or sources that could be hard for other cultures to understand. If this is the case, you should include them in the appendix or Notes for the Instructor or Professor.

Finalizing the Draft: Checklist

After you finish drafting your case study, polish it up by answering these ‘ask yourself’ questions and think about how to end your case study:

  • Check that you follow the correct case study format, also in regards to text formatting.
  • Check that your work is consistent with its referencing and citation style.
  • Micro-editing — check for grammar and spelling issues.
  • Macro-editing — does ‘the big picture’ come across to the reader? Is there enough raw data, such as real-life examples or personal experiences? Have you made your data collection process completely transparent? Does your analysis provide a clear conclusion, allowing for further research and practice?

Problems to avoid:

  • Overgeneralization – Do not go into further research that deviates from the main problem.
  • Failure to Document Limitations – Just as you have to clearly state the limitations of a general research study, you must describe the specific limitations inherent in the subject of analysis.
  • Failure to Extrapolate All Possible Implications – Just as you don't want to over-generalize from your case study findings, you also have to be thorough in the consideration of all possible outcomes or recommendations derived from your findings.

How to Create a Title Page and Cite a Case Study

Let's see how to create an awesome title page.

Your title page depends on the prescribed citation format. The title page should include:

  • A title that attracts some attention and describes your study
  • The title should have the words “case study” in it
  • The title should range between 5-9 words in length
  • Your name and contact information
  • Your finished paper should be only 500 to 1,500 words in length. With this type of assignment, write effectively and avoid fluff.

Here is a template for the APA and MLA format title page:

There are some cases when you need to cite someone else's study in your own one – therefore, you need to master how to cite a case study. A case study is like a research paper when it comes to citations. You can cite it like you cite a book, depending on what style you need.

Citation Example in MLA ‍ Hill, Linda, Tarun Khanna, and Emily A. Stecker. HCL Technologies. Boston: Harvard Business Publishing, 2008. Print.
Citation Example in APA ‍ Hill, L., Khanna, T., & Stecker, E. A. (2008). HCL Technologies. Boston: Harvard Business Publishing.
Citation Example in Chicago Hill, Linda, Tarun Khanna, and Emily A. Stecker. HCL Technologies.

Case Study Examples

To give you an idea of a professional case study example, we gathered and linked some below.

Eastman Kodak Case Study

Case Study Example: Audi Trains Mexican Autoworkers in Germany

To conclude, a case study is one of the best methods of getting an overview of what happened to a person, a group, or a situation in practice. It allows you to have an in-depth glance at the real-life problems that businesses, healthcare industry, criminal justice, etc. may face. This insight helps us look at such situations in a different light. This is because we see scenarios that we otherwise would not, without necessarily being there. If you need custom essays , try our research paper writing services .

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A case study research paper examines a person, place, event, condition, phenomenon, or other type of subject of analysis in order to extrapolate  key themes and results that help predict future trends, illuminate previously hidden issues that can be applied to practice, and/or provide a means for understanding an important research problem with greater clarity. A case study research paper usually examines a single subject of analysis, but case study papers can also be designed as a comparative investigation that shows relationships between two or more subjects. The methods used to study a case can rest within a quantitative, qualitative, or mixed-method investigative paradigm.

Case Studies. Writing@CSU. Colorado State University; Mills, Albert J. , Gabrielle Durepos, and Eiden Wiebe, editors. Encyclopedia of Case Study Research . Thousand Oaks, CA: SAGE Publications, 2010 ; “What is a Case Study?” In Swanborn, Peter G. Case Study Research: What, Why and How? London: SAGE, 2010.

How to Approach Writing a Case Study Research Paper

General information about how to choose a topic to investigate can be found under the " Choosing a Research Problem " tab in the Organizing Your Social Sciences Research Paper writing guide. Review this page because it may help you identify a subject of analysis that can be investigated using a case study design.

However, identifying a case to investigate involves more than choosing the research problem . A case study encompasses a problem contextualized around the application of in-depth analysis, interpretation, and discussion, often resulting in specific recommendations for action or for improving existing conditions. As Seawright and Gerring note, practical considerations such as time and access to information can influence case selection, but these issues should not be the sole factors used in describing the methodological justification for identifying a particular case to study. Given this, selecting a case includes considering the following:

  • The case represents an unusual or atypical example of a research problem that requires more in-depth analysis? Cases often represent a topic that rests on the fringes of prior investigations because the case may provide new ways of understanding the research problem. For example, if the research problem is to identify strategies to improve policies that support girl's access to secondary education in predominantly Muslim nations, you could consider using Azerbaijan as a case study rather than selecting a more obvious nation in the Middle East. Doing so may reveal important new insights into recommending how governments in other predominantly Muslim nations can formulate policies that support improved access to education for girls.
  • The case provides important insight or illuminate a previously hidden problem? In-depth analysis of a case can be based on the hypothesis that the case study will reveal trends or issues that have not been exposed in prior research or will reveal new and important implications for practice. For example, anecdotal evidence may suggest drug use among homeless veterans is related to their patterns of travel throughout the day. Assuming prior studies have not looked at individual travel choices as a way to study access to illicit drug use, a case study that observes a homeless veteran could reveal how issues of personal mobility choices facilitate regular access to illicit drugs. Note that it is important to conduct a thorough literature review to ensure that your assumption about the need to reveal new insights or previously hidden problems is valid and evidence-based.
  • The case challenges and offers a counter-point to prevailing assumptions? Over time, research on any given topic can fall into a trap of developing assumptions based on outdated studies that are still applied to new or changing conditions or the idea that something should simply be accepted as "common sense," even though the issue has not been thoroughly tested in current practice. A case study analysis may offer an opportunity to gather evidence that challenges prevailing assumptions about a research problem and provide a new set of recommendations applied to practice that have not been tested previously. For example, perhaps there has been a long practice among scholars to apply a particular theory in explaining the relationship between two subjects of analysis. Your case could challenge this assumption by applying an innovative theoretical framework [perhaps borrowed from another discipline] to explore whether this approach offers new ways of understanding the research problem. Taking a contrarian stance is one of the most important ways that new knowledge and understanding develops from existing literature.
  • The case provides an opportunity to pursue action leading to the resolution of a problem? Another way to think about choosing a case to study is to consider how the results from investigating a particular case may result in findings that reveal ways in which to resolve an existing or emerging problem. For example, studying the case of an unforeseen incident, such as a fatal accident at a railroad crossing, can reveal hidden issues that could be applied to preventative measures that contribute to reducing the chance of accidents in the future. In this example, a case study investigating the accident could lead to a better understanding of where to strategically locate additional signals at other railroad crossings so as to better warn drivers of an approaching train, particularly when visibility is hindered by heavy rain, fog, or at night.
  • The case offers a new direction in future research? A case study can be used as a tool for an exploratory investigation that highlights the need for further research about the problem. A case can be used when there are few studies that help predict an outcome or that establish a clear understanding about how best to proceed in addressing a problem. For example, after conducting a thorough literature review [very important!], you discover that little research exists showing the ways in which women contribute to promoting water conservation in rural communities of east central Africa. A case study of how women contribute to saving water in a rural village of Uganda can lay the foundation for understanding the need for more thorough research that documents how women in their roles as cooks and family caregivers think about water as a valuable resource within their community. This example of a case study could also point to the need for scholars to build new theoretical frameworks around the topic [e.g., applying feminist theories of work and family to the issue of water conservation].

Eisenhardt, Kathleen M. “Building Theories from Case Study Research.” Academy of Management Review 14 (October 1989): 532-550; Emmel, Nick. Sampling and Choosing Cases in Qualitative Research: A Realist Approach . Thousand Oaks, CA: SAGE Publications, 2013; Gerring, John. “What Is a Case Study and What Is It Good for?” American Political Science Review 98 (May 2004): 341-354; Mills, Albert J. , Gabrielle Durepos, and Eiden Wiebe, editors. Encyclopedia of Case Study Research . Thousand Oaks, CA: SAGE Publications, 2010; Seawright, Jason and John Gerring. "Case Selection Techniques in Case Study Research." Political Research Quarterly 61 (June 2008): 294-308.

Structure and Writing Style

The purpose of a paper in the social sciences designed around a case study is to thoroughly investigate a subject of analysis in order to reveal a new understanding about the research problem and, in so doing, contributing new knowledge to what is already known from previous studies. In applied social sciences disciplines [e.g., education, social work, public administration, etc.], case studies may also be used to reveal best practices, highlight key programs, or investigate interesting aspects of professional work.

In general, the structure of a case study research paper is not all that different from a standard college-level research paper. However, there are subtle differences you should be aware of. Here are the key elements to organizing and writing a case study research paper.

I.  Introduction

As with any research paper, your introduction should serve as a roadmap for your readers to ascertain the scope and purpose of your study . The introduction to a case study research paper, however, should not only describe the research problem and its significance, but you should also succinctly describe why the case is being used and how it relates to addressing the problem. The two elements should be linked. With this in mind, a good introduction answers these four questions:

  • What is being studied? Describe the research problem and describe the subject of analysis [the case] you have chosen to address the problem. Explain how they are linked and what elements of the case will help to expand knowledge and understanding about the problem.
  • Why is this topic important to investigate? Describe the significance of the research problem and state why a case study design and the subject of analysis that the paper is designed around is appropriate in addressing the problem.
  • What did we know about this topic before I did this study? Provide background that helps lead the reader into the more in-depth literature review to follow. If applicable, summarize prior case study research applied to the research problem and why it fails to adequately address the problem. Describe why your case will be useful. If no prior case studies have been used to address the research problem, explain why you have selected this subject of analysis.
  • How will this study advance new knowledge or new ways of understanding? Explain why your case study will be suitable in helping to expand knowledge and understanding about the research problem.

Each of these questions should be addressed in no more than a few paragraphs. Exceptions to this can be when you are addressing a complex research problem or subject of analysis that requires more in-depth background information.

II.  Literature Review

The literature review for a case study research paper is generally structured the same as it is for any college-level research paper. The difference, however, is that the literature review is focused on providing background information and  enabling historical interpretation of the subject of analysis in relation to the research problem the case is intended to address . This includes synthesizing studies that help to:

  • Place relevant works in the context of their contribution to understanding the case study being investigated . This would involve summarizing studies that have used a similar subject of analysis to investigate the research problem. If there is literature using the same or a very similar case to study, you need to explain why duplicating past research is important [e.g., conditions have changed; prior studies were conducted long ago, etc.].
  • Describe the relationship each work has to the others under consideration that informs the reader why this case is applicable . Your literature review should include a description of any works that support using the case to investigate the research problem and the underlying research questions.
  • Identify new ways to interpret prior research using the case study . If applicable, review any research that has examined the research problem using a different research design. Explain how your use of a case study design may reveal new knowledge or a new perspective or that can redirect research in an important new direction.
  • Resolve conflicts amongst seemingly contradictory previous studies . This refers to synthesizing any literature that points to unresolved issues of concern about the research problem and describing how the subject of analysis that forms the case study can help resolve these existing contradictions.
  • Point the way in fulfilling a need for additional research . Your review should examine any literature that lays a foundation for understanding why your case study design and the subject of analysis around which you have designed your study may reveal a new way of approaching the research problem or offer a perspective that points to the need for additional research.
  • Expose any gaps that exist in the literature that the case study could help to fill . Summarize any literature that not only shows how your subject of analysis contributes to understanding the research problem, but how your case contributes to a new way of understanding the problem that prior research has failed to do.
  • Locate your own research within the context of existing literature [very important!] . Collectively, your literature review should always place your case study within the larger domain of prior research about the problem. The overarching purpose of reviewing pertinent literature in a case study paper is to demonstrate that you have thoroughly identified and synthesized prior studies in relation to explaining the relevance of the case in addressing the research problem.

III.  Method

In this section, you explain why you selected a particular case [i.e., subject of analysis] and the strategy you used to identify and ultimately decide that your case was appropriate in addressing the research problem. The way you describe the methods used varies depending on the type of subject of analysis that constitutes your case study.

If your subject of analysis is an incident or event . In the social and behavioral sciences, the event or incident that represents the case to be studied is usually bounded by time and place, with a clear beginning and end and with an identifiable location or position relative to its surroundings. The subject of analysis can be a rare or critical event or it can focus on a typical or regular event. The purpose of studying a rare event is to illuminate new ways of thinking about the broader research problem or to test a hypothesis. Critical incident case studies must describe the method by which you identified the event and explain the process by which you determined the validity of this case to inform broader perspectives about the research problem or to reveal new findings. However, the event does not have to be a rare or uniquely significant to support new thinking about the research problem or to challenge an existing hypothesis. For example, Walo, Bull, and Breen conducted a case study to identify and evaluate the direct and indirect economic benefits and costs of a local sports event in the City of Lismore, New South Wales, Australia. The purpose of their study was to provide new insights from measuring the impact of a typical local sports event that prior studies could not measure well because they focused on large "mega-events." Whether the event is rare or not, the methods section should include an explanation of the following characteristics of the event: a) when did it take place; b) what were the underlying circumstances leading to the event; and, c) what were the consequences of the event in relation to the research problem.

If your subject of analysis is a person. Explain why you selected this particular individual to be studied and describe what experiences they have had that provide an opportunity to advance new understandings about the research problem. Mention any background about this person which might help the reader understand the significance of their experiences that make them worthy of study. This includes describing the relationships this person has had with other people, institutions, and/or events that support using them as the subject for a case study research paper. It is particularly important to differentiate the person as the subject of analysis from others and to succinctly explain how the person relates to examining the research problem [e.g., why is one politician in a particular local election used to show an increase in voter turnout from any other candidate running in the election]. Note that these issues apply to a specific group of people used as a case study unit of analysis [e.g., a classroom of students].

If your subject of analysis is a place. In general, a case study that investigates a place suggests a subject of analysis that is unique or special in some way and that this uniqueness can be used to build new understanding or knowledge about the research problem. A case study of a place must not only describe its various attributes relevant to the research problem [e.g., physical, social, historical, cultural, economic, political], but you must state the method by which you determined that this place will illuminate new understandings about the research problem. It is also important to articulate why a particular place as the case for study is being used if similar places also exist [i.e., if you are studying patterns of homeless encampments of veterans in open spaces, explain why you are studying Echo Park in Los Angeles rather than Griffith Park?]. If applicable, describe what type of human activity involving this place makes it a good choice to study [e.g., prior research suggests Echo Park has more homeless veterans].

If your subject of analysis is a phenomenon. A phenomenon refers to a fact, occurrence, or circumstance that can be studied or observed but with the cause or explanation to be in question. In this sense, a phenomenon that forms your subject of analysis can encompass anything that can be observed or presumed to exist but is not fully understood. In the social and behavioral sciences, the case usually focuses on human interaction within a complex physical, social, economic, cultural, or political system. For example, the phenomenon could be the observation that many vehicles used by ISIS fighters are small trucks with English language advertisements on them. The research problem could be that ISIS fighters are difficult to combat because they are highly mobile. The research questions could be how and by what means are these vehicles used by ISIS being supplied to the militants and how might supply lines to these vehicles be cut off? How might knowing the suppliers of these trucks reveal larger networks of collaborators and financial support? A case study of a phenomenon most often encompasses an in-depth analysis of a cause and effect that is grounded in an interactive relationship between people and their environment in some way.

NOTE:   The choice of the case or set of cases to study cannot appear random. Evidence that supports the method by which you identified and chose your subject of analysis should clearly support investigation of the research problem and linked to key findings from your literature review. Be sure to cite any studies that helped you determine that the case you chose was appropriate for examining the problem.

IV.  Discussion

The main elements of your discussion section are generally the same as any research paper, but centered around interpreting and drawing conclusions about the key findings from your analysis of the case study. Note that a general social sciences research paper may contain a separate section to report findings. However, in a paper designed around a case study, it is common to combine a description of the results with the discussion about their implications. The objectives of your discussion section should include the following:

Reiterate the Research Problem/State the Major Findings Briefly reiterate the research problem you are investigating and explain why the subject of analysis around which you designed the case study were used. You should then describe the findings revealed from your study of the case using direct, declarative, and succinct proclamation of the study results. Highlight any findings that were unexpected or especially profound.

Explain the Meaning of the Findings and Why They are Important Systematically explain the meaning of your case study findings and why you believe they are important. Begin this part of the section by repeating what you consider to be your most important or surprising finding first, then systematically review each finding. Be sure to thoroughly extrapolate what your analysis of the case can tell the reader about situations or conditions beyond the actual case that was studied while, at the same time, being careful not to misconstrue or conflate a finding that undermines the external validity of your conclusions.

Relate the Findings to Similar Studies No study in the social sciences is so novel or possesses such a restricted focus that it has absolutely no relation to previously published research. The discussion section should relate your case study results to those found in other studies, particularly if questions raised from prior studies served as the motivation for choosing your subject of analysis. This is important because comparing and contrasting the findings of other studies helps support the overall importance of your results and it highlights how and in what ways your case study design and the subject of analysis differs from prior research about the topic.

Consider Alternative Explanations of the Findings Remember that the purpose of social science research is to discover and not to prove. When writing the discussion section, you should carefully consider all possible explanations revealed by the case study results, rather than just those that fit your hypothesis or prior assumptions and biases. Be alert to what the in-depth analysis of the case may reveal about the research problem, including offering a contrarian perspective to what scholars have stated in prior research if that is how the findings can be interpreted from your case.

Acknowledge the Study's Limitations You can state the study's limitations in the conclusion section of your paper but describing the limitations of your subject of analysis in the discussion section provides an opportunity to identify the limitations and explain why they are not significant. This part of the discussion section should also note any unanswered questions or issues your case study could not address. More detailed information about how to document any limitations to your research can be found here .

Suggest Areas for Further Research Although your case study may offer important insights about the research problem, there are likely additional questions related to the problem that remain unanswered or findings that unexpectedly revealed themselves as a result of your in-depth analysis of the case. Be sure that the recommendations for further research are linked to the research problem and that you explain why your recommendations are valid in other contexts and based on the original assumptions of your study.

V.  Conclusion

As with any research paper, you should summarize your conclusion in clear, simple language; emphasize how the findings from your case study differs from or supports prior research and why. Do not simply reiterate the discussion section. Provide a synthesis of key findings presented in the paper to show how these converge to address the research problem. If you haven't already done so in the discussion section, be sure to document the limitations of your case study and any need for further research.

The function of your paper's conclusion is to: 1) reiterate the main argument supported by the findings from your case study; 2) state clearly the context, background, and necessity of pursuing the research problem using a case study design in relation to an issue, controversy, or a gap found from reviewing the literature; and, 3) provide a place to persuasively and succinctly restate the significance of your research problem, given that the reader has now been presented with in-depth information about the topic.

Consider the following points to help ensure your conclusion is appropriate:

  • If the argument or purpose of your paper is complex, you may need to summarize these points for your reader.
  • If prior to your conclusion, you have not yet explained the significance of your findings or if you are proceeding inductively, use the conclusion of your paper to describe your main points and explain their significance.
  • Move from a detailed to a general level of consideration of the case study's findings that returns the topic to the context provided by the introduction or within a new context that emerges from your case study findings.

Note that, depending on the discipline you are writing in or the preferences of your professor, the concluding paragraph may contain your final reflections on the evidence presented as it applies to practice or on the essay's central research problem. However, the nature of being introspective about the subject of analysis you have investigated will depend on whether you are explicitly asked to express your observations in this way.

Problems to Avoid

Overgeneralization One of the goals of a case study is to lay a foundation for understanding broader trends and issues applied to similar circumstances. However, be careful when drawing conclusions from your case study. They must be evidence-based and grounded in the results of the study; otherwise, it is merely speculation. Looking at a prior example, it would be incorrect to state that a factor in improving girls access to education in Azerbaijan and the policy implications this may have for improving access in other Muslim nations is due to girls access to social media if there is no documentary evidence from your case study to indicate this. There may be anecdotal evidence that retention rates were better for girls who were engaged with social media, but this observation would only point to the need for further research and would not be a definitive finding if this was not a part of your original research agenda.

Failure to Document Limitations No case is going to reveal all that needs to be understood about a research problem. Therefore, just as you have to clearly state the limitations of a general research study , you must describe the specific limitations inherent in the subject of analysis. For example, the case of studying how women conceptualize the need for water conservation in a village in Uganda could have limited application in other cultural contexts or in areas where fresh water from rivers or lakes is plentiful and, therefore, conservation is understood more in terms of managing access rather than preserving access to a scarce resource.

Failure to Extrapolate All Possible Implications Just as you don't want to over-generalize from your case study findings, you also have to be thorough in the consideration of all possible outcomes or recommendations derived from your findings. If you do not, your reader may question the validity of your analysis, particularly if you failed to document an obvious outcome from your case study research. For example, in the case of studying the accident at the railroad crossing to evaluate where and what types of warning signals should be located, you failed to take into consideration speed limit signage as well as warning signals. When designing your case study, be sure you have thoroughly addressed all aspects of the problem and do not leave gaps in your analysis that leave the reader questioning the results.

Case Studies. Writing@CSU. Colorado State University; Gerring, John. Case Study Research: Principles and Practices . New York: Cambridge University Press, 2007; Merriam, Sharan B. Qualitative Research and Case Study Applications in Education . Rev. ed. San Francisco, CA: Jossey-Bass, 1998; Miller, Lisa L. “The Use of Case Studies in Law and Social Science Research.” Annual Review of Law and Social Science 14 (2018): TBD; Mills, Albert J., Gabrielle Durepos, and Eiden Wiebe, editors. Encyclopedia of Case Study Research . Thousand Oaks, CA: SAGE Publications, 2010; Putney, LeAnn Grogan. "Case Study." In Encyclopedia of Research Design , Neil J. Salkind, editor. (Thousand Oaks, CA: SAGE Publications, 2010), pp. 116-120; Simons, Helen. Case Study Research in Practice . London: SAGE Publications, 2009;  Kratochwill,  Thomas R. and Joel R. Levin, editors. Single-Case Research Design and Analysis: New Development for Psychology and Education .  Hilldsale, NJ: Lawrence Erlbaum Associates, 1992; Swanborn, Peter G. Case Study Research: What, Why and How? London : SAGE, 2010; Yin, Robert K. Case Study Research: Design and Methods . 6th edition. Los Angeles, CA, SAGE Publications, 2014; Walo, Maree, Adrian Bull, and Helen Breen. “Achieving Economic Benefits at Local Events: A Case Study of a Local Sports Event.” Festival Management and Event Tourism 4 (1996): 95-106.

Writing Tip

At Least Five Misconceptions about Case Study Research

Social science case studies are often perceived as limited in their ability to create new knowledge because they are not randomly selected and findings cannot be generalized to larger populations. Flyvbjerg examines five misunderstandings about case study research and systematically "corrects" each one. To quote, these are:

Misunderstanding 1 :  General, theoretical [context-independent] knowledge is more valuable than concrete, practical [context-dependent] knowledge. Misunderstanding 2 :  One cannot generalize on the basis of an individual case; therefore, the case study cannot contribute to scientific development. Misunderstanding 3 :  The case study is most useful for generating hypotheses; that is, in the first stage of a total research process, whereas other methods are more suitable for hypotheses testing and theory building. Misunderstanding 4 :  The case study contains a bias toward verification, that is, a tendency to confirm the researcher’s preconceived notions. Misunderstanding 5 :  It is often difficult to summarize and develop general propositions and theories on the basis of specific case studies [p. 221].

While writing your paper, think introspectively about how you addressed these misconceptions because to do so can help you strengthen the validity and reliability of your research by clarifying issues of case selection, the testing and challenging of existing assumptions, the interpretation of key findings, and the summation of case outcomes. Think of a case study research paper as a complete, in-depth narrative about the specific properties and key characteristics of your subject of analysis applied to the research problem.

Flyvbjerg, Bent. “Five Misunderstandings About Case-Study Research.” Qualitative Inquiry 12 (April 2006): 219-245.

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Writing a case report in 10 steps

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  • Victoria Stokes , foundation year 2 doctor, trauma and orthopaedics, Basildon Hospital ,
  • Caroline Fertleman , paediatrics consultant, The Whittington Hospital NHS Trust
  • victoria.stokes1{at}nhs.net

Victoria Stokes and Caroline Fertleman explain how to turn an interesting case or unusual presentation into an educational report

It is common practice in medicine that when we come across an interesting case with an unusual presentation or a surprise twist, we must tell the rest of the medical world. This is how we continue our lifelong learning and aid faster diagnosis and treatment for patients.

It usually falls to the junior to write up the case, so here are a few simple tips to get you started.

First steps

Begin by sitting down with your medical team to discuss the interesting aspects of the case and the learning points to highlight. Ideally, a registrar or middle grade will mentor you and give you guidance. Another junior doctor or medical student may also be keen to be involved. Allocate jobs to split the workload, set a deadline and work timeframe, and discuss the order in which the authors will be listed. All listed authors should contribute substantially, with the person doing most of the work put first and the guarantor (usually the most senior team member) at the end.

Getting consent

Gain permission and written consent to write up the case from the patient or parents, if your patient is a child, and keep a copy because you will need it later for submission to journals.

Information gathering

Gather all the information from the medical notes and the hospital’s electronic systems, including copies of blood results and imaging, as medical notes often disappear when the patient is discharged and are notoriously difficult to find again. Remember to anonymise the data according to your local hospital policy.

Write up the case emphasising the interesting points of the presentation, investigations leading to diagnosis, and management of the disease/pathology. Get input on the case from all members of the team, highlighting their involvement. Also include the prognosis of the patient, if known, as the reader will want to know the outcome.

Coming up with a title

Discuss a title with your supervisor and other members of the team, as this provides the focus for your article. The title should be concise and interesting but should also enable people to find it in medical literature search engines. Also think about how you will present your case study—for example, a poster presentation or scientific paper—and consider potential journals or conferences, as you may need to write in a particular style or format.

Background research

Research the disease/pathology that is the focus of your article and write a background paragraph or two, highlighting the relevance of your case report in relation to this. If you are struggling, seek the opinion of a specialist who may know of relevant articles or texts. Another good resource is your hospital library, where staff are often more than happy to help with literature searches.

How your case is different

Move on to explore how the case presented differently to the admitting team. Alternatively, if your report is focused on management, explore the difficulties the team came across and alternative options for treatment.

Finish by explaining why your case report adds to the medical literature and highlight any learning points.

Writing an abstract

The abstract should be no longer than 100-200 words and should highlight all your key points concisely. This can be harder than writing the full article and needs special care as it will be used to judge whether your case is accepted for presentation or publication.

Discuss with your supervisor or team about options for presenting or publishing your case report. At the very least, you should present your article locally within a departmental or team meeting or at a hospital grand round. Well done!

Competing interests: We have read and understood BMJ’s policy on declaration of interests and declare that we have no competing interests.

how to write an academic case study report

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Methodology

  • What Is a Case Study? | Definition, Examples & Methods

What Is a Case Study? | Definition, Examples & Methods

Published on May 8, 2019 by Shona McCombes . Revised on November 20, 2023.

A case study is a detailed study of a specific subject, such as a person, group, place, event, organization, or phenomenon. Case studies are commonly used in social, educational, clinical, and business research.

A case study research design usually involves qualitative methods , but quantitative methods are sometimes also used. Case studies are good for describing , comparing, evaluating and understanding different aspects of a research problem .

Table of contents

When to do a case study, step 1: select a case, step 2: build a theoretical framework, step 3: collect your data, step 4: describe and analyze the case, other interesting articles.

A case study is an appropriate research design when you want to gain concrete, contextual, in-depth knowledge about a specific real-world subject. It allows you to explore the key characteristics, meanings, and implications of the case.

Case studies are often a good choice in a thesis or dissertation . They keep your project focused and manageable when you don’t have the time or resources to do large-scale research.

You might use just one complex case study where you explore a single subject in depth, or conduct multiple case studies to compare and illuminate different aspects of your research problem.

Prevent plagiarism. Run a free check.

Once you have developed your problem statement and research questions , you should be ready to choose the specific case that you want to focus on. A good case study should have the potential to:

  • Provide new or unexpected insights into the subject
  • Challenge or complicate existing assumptions and theories
  • Propose practical courses of action to resolve a problem
  • Open up new directions for future research

TipIf your research is more practical in nature and aims to simultaneously investigate an issue as you solve it, consider conducting action research instead.

Unlike quantitative or experimental research , a strong case study does not require a random or representative sample. In fact, case studies often deliberately focus on unusual, neglected, or outlying cases which may shed new light on the research problem.

Example of an outlying case studyIn the 1960s the town of Roseto, Pennsylvania was discovered to have extremely low rates of heart disease compared to the US average. It became an important case study for understanding previously neglected causes of heart disease.

However, you can also choose a more common or representative case to exemplify a particular category, experience or phenomenon.

Example of a representative case studyIn the 1920s, two sociologists used Muncie, Indiana as a case study of a typical American city that supposedly exemplified the changing culture of the US at the time.

While case studies focus more on concrete details than general theories, they should usually have some connection with theory in the field. This way the case study is not just an isolated description, but is integrated into existing knowledge about the topic. It might aim to:

  • Exemplify a theory by showing how it explains the case under investigation
  • Expand on a theory by uncovering new concepts and ideas that need to be incorporated
  • Challenge a theory by exploring an outlier case that doesn’t fit with established assumptions

To ensure that your analysis of the case has a solid academic grounding, you should conduct a literature review of sources related to the topic and develop a theoretical framework . This means identifying key concepts and theories to guide your analysis and interpretation.

There are many different research methods you can use to collect data on your subject. Case studies tend to focus on qualitative data using methods such as interviews , observations , and analysis of primary and secondary sources (e.g., newspaper articles, photographs, official records). Sometimes a case study will also collect quantitative data.

Example of a mixed methods case studyFor a case study of a wind farm development in a rural area, you could collect quantitative data on employment rates and business revenue, collect qualitative data on local people’s perceptions and experiences, and analyze local and national media coverage of the development.

The aim is to gain as thorough an understanding as possible of the case and its context.

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how to write an academic case study report

In writing up the case study, you need to bring together all the relevant aspects to give as complete a picture as possible of the subject.

How you report your findings depends on the type of research you are doing. Some case studies are structured like a standard scientific paper or thesis , with separate sections or chapters for the methods , results and discussion .

Others are written in a more narrative style, aiming to explore the case from various angles and analyze its meanings and implications (for example, by using textual analysis or discourse analysis ).

In all cases, though, make sure to give contextual details about the case, connect it back to the literature and theory, and discuss how it fits into wider patterns or debates.

If you want to know more about statistics , methodology , or research bias , make sure to check out some of our other articles with explanations and examples.

  • Normal distribution
  • Degrees of freedom
  • Null hypothesis
  • Discourse analysis
  • Control groups
  • Mixed methods research
  • Non-probability sampling
  • Quantitative research
  • Ecological validity

Research bias

  • Rosenthal effect
  • Implicit bias
  • Cognitive bias
  • Selection bias
  • Negativity bias
  • Status quo bias

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Writing the Case Study

How should i approach it.

Investigating and writing up a report will require the completion of specific stages. You will need to timetable sufficient time to complete each stage, but also be aware that some stages are revisited while you are analysing the case and writing the report. Thinking and writing becomes a cyclical process.

Stages essential for analysing and writing a case study report may include:

1. Define the task

Your first step is to read the case and all the instructions for the assignment.

Use the checklist as a guide. You can print out this checklist to record your definition of the task. You may find it helpful to compare and discuss your understanding of the task with other students or colleagues. Try to visualise all the elements of the problem by using mind-maps to chart the main issues on a large piece of paper.

Checklist for defining the task

2. consider which theories and analysis tools may apply to the situation.

Your course notes, text books and readings should indicate the appropriate methodology for your case study analysis

Identify the problems

In your initial analysis you should identify the problems (issues/risks etc.) inherent in the case. Read to uncover the organisation's history of success and failure in relation to the case, the communication processes that are occurring, and relevant current strengths and weaknesses of the organisation or its activities that relate to the case.

A useful technique here is to create a mind-map of the situation, the processes and problems or issues. Use the mind-map to separate the problem elements and to note the most important and their relationships.

In your notes, document the causes and consequences of the problems highlighted in the case and also your preliminary ideas for solutions. Be prepared to discover more problems and solutions as you continue your analysis of the case!

Apply analysis tools

There are many tools available for analysis in the management and engineering fields but you need to evaluate which tools would best apply to your assessment of the issues/problems / risks etc. If you are unsure about which tool to use, read the rationale and purpose of each tool and discuss the options with your colleagues and course facilitator.

Document your results and ideas

It is important to create a complete set of notes that will be useful to refer to when writing up the case study report. For this reason record your findings and your own thoughts on the case. Also clearly document any testing, calculations or specifications that relate to your investigation of solutions as well.

3. Make recommendations and form conclusions

Make recommendations.

Recommendations are a clear statement (in text and/or table format) of what action should be taken to minimise, solve or remove the problems being investigated. Recommendations usually require a detailed action plan for implementation of a solution or a range of solutions depending on future events/scenarios.

According to Jarvis (2002), "for each part of your solution ask: 

  • Will it work - why - what could possibly go wrong?
  • Who will do it, are they capable, who else might be, who might be block?
  • When- timing-sequence?
  • How and how much –cost it out- where are the pay offs/savings?"

Form conclusions

Conclusions are drawn from your analysis and assessment of the situation. You usually consider must and desirable objectives. Also consider the limitations of your recommendations based on your testing of solutions and original assumptions that had to be made in the case.

4. Write the report

This section provides some advice on the process of writing up your report.

Plan the report 

Before you begin to write the report, it is essential to have a plan of its structure. You can begin to plan the report while you are investigating the case.

Fist, prepare an outline (in list or mind-map format) of the main headings and subheadings you will have in the report. Then add notes and ideas to the outline which remind you of what you want to achieve in each section and subsection. Use the outline to help you consider what information to include, where it should go and in what sequence. Be prepared to change your outline as your ideas develop. Finally, the outline headings and subheadings can be converted into the contents page of your report. 

Schedule your writing time

Prepare a schedule for writing and editing the sections of the report. Allow some extra time just in case you find some sections difficult to write. Begin by writing the sections you feel most confident about. Preliminary sections (executive summary, introduction) and supplementary sections (conclusions, reference list and appendices) are usually prepared last. Some writers like to begin with their conclusions (where the writer's thoughts are at that moment) or the methodology (it's easier to write about your own work). 

Analyse your audience 

In writing a case study report in your course, the report is often intended for an imaginary person so you need to make sure that your language and style suites that person. For example, a report for senior management will be different in content and style and language to a technical report. A report to a community group would also be different again in content, style and language. Audience definition helps you decide what to include in the report based on what readers need to know to perform their jobs better or what the readers need to know to increase their knowledge about your subject. These notes on audience analysis are adapted from Huckin and Olsen (p1991)

*After: Huckin & Olsen ,1991.1.

  • Who will read the report? Think about all the uses of the report and where and when it would be read. Reports written within an organisation may be read by different people and different departments; for example, technical and design specialists, supervisors, senior managers, lawyers, marketing and finance specialists.
  • What are the readers' needs and goals? Each department or unit in an organisation has its own needs and goals. Understanding the different perspectives can help you decide how to communicate persuasively to these groups. For example while design engineers may prefer to develop new or alternative design to show progress in their field, the marketing specialist may prefer that the organisation imitate a known successful design to save time.
  • How do I make communication clear for managers? Communication must be accessible and useful to busy managers as they will primarily seek important generalisations. This has implications for the report's structure, the amount of orientation or background information provided and the level of technical language used. An executive summary, introductions to new sections and concluding summaries for major sections should be included in the report.
  • What might be the readers' preferences or objections to the report? You may need to address the significance and benefits/limitations of your recommendations from a number of readers' perspectives in the report. You may also need to consider compromises as a way to acknowledge potential conflicts or criticisms of your recommendations or solutions.

Prepare a draft report 

Writers rarely produce a perfect piece of text in their first attempt so a number of drafts are usually produced. Careful planning and editing will ensure a consistent professional standard in the report. You will need to do the following:

  • Revise the task often 

Do this by keeping both the reader's needs and the report's objectives in mind as you gather information, take notes and write sections of the report.

  • Be selective 

Do this by taking clear notes, which include the information gathered and your thoughts about the usefulness and the implications of this information. Review your notes to decide what is essential information to include in the report.

  • Create a logical structure 

Use your contents page outline to decide where information will go. Within each section, plan the subheadings and then decide on the sequence of information within these.

Check that your writing flows and that your ideas are supported and plausible. If you are not sure what to look for, here are links to advice and activities on report organisation, cohesion and evidence.

Ensure that all your figures and tables communicate a clear message. Show a colleague your visuals to check how they will be interpreted or 'read'.

  • Edit, edit, edit

For first drafts, a word processor's spell checker and grammar checker can be useful however, do not rely solely on these tools in your final edit as they are not perfect. Errors will be overlooked or even created by these programs! The best ways to edit are to read a printed copy and where possible get a colleague to read and give feedback.

Here is a report checklist that you can print out: CHECKLIST

5. Prepare the reference list

The reference list is a list of all the sources you refer to in the report. If you do not reference sources of information, your assignment could be failed. As you read and take notes remember to collect the following information so that you can easily and quickly assemble your reference list.

 Further advice on the conventions for formatting reference lists and 'in text' references can be found in the Academic Skills toolkit .

6. Prepare cover/title page

Check your course requirements on the content and layout of the title page. As a general rule include the following:

  • Institution the authors are affiliated with: eg UNSW School of Safety Science
  • Title of the report

Eg "BHP Billiton Risk Assessment: Strategic Political Risks to BHP's Operations In Angola". 

  • Author/s names (+ student numbers)
  • Course name and code
  • Date document was submitted

7. Final edit

At this stage it is best if you can leave the report for a day or so before conducting a final proof-read. This assists you to approach your report as a 'reader' rather than as the 'writer' so you will more easily see errors. You should expect to spend a couple of hours on this task.

  • Reread the assignment guidelines so the task is fresh in your mind. Read the whole report to check that there is a logical structure to the whole report.
  • Check each section of the report (including your executive summary, introduction and conclusion) for content and structure. Note changes to make in the sequence of sections.
  • Note (highlight) changes you wish to make within sections (delete, simplify, expand, reorganise). In particular look closely at transition sections, figures and tables, sentences, referencing conventions and document formatting.
  • Read through the report and make changes as required.

Here are some editing activities for you to try!

How is a case study organised?

Engineering & science

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Study Hacks Workshops | All the hacks you need! 7 Feb – 10 Apr 2024

Oxford Brookes University

Case studies

A case study is used to explore a problem or issue in a specific real world context. You are usually asked to apply wider reading or theory to analyse what is happening in the case. They are often used in subjects such as business or healthcare.

There are two main ways you might encounter case studies in your assignments:

  • You are given a case study and you are asked to analyse it. 
  • You decide to use case studies as a method for your research, and you gather information on a specific situation to produce a case study as your findings. 

Scroll down for our recommended strategies and resources. 

Answering a case study assignment usually involves analysing the case, researching and linking to theories, and then making recommendations. This useful resource takes you through these steps with example cases from Management and Nursing: 

Writing a case study (RMIT University)

Case study report (e.g. Nursing)

In Healthcare professions you may be asked to write a case study report on a specific client or patient. This resource shows you how to keep your writing relevant and focused on the patient:

Case study report on a patient [video] (RMIT University)

Research method

If you are conducting your own research, you need to understand whether a case study is the most suitable method for answering your research question(s). Look at this introduction to case studies in research and their strengths and weaknesses: 

Case study as a research method (University of Melbourne)

Time to think about theory

Case studies often take time to analyse carefully. What is presented on the surface may have deeper, or less obvious, causes underneath. This is where your wider reading and theory may help, as it can provide frameworks or models for explaining complex and unclear behaviour. For example, theories on group dynamics might help us understand why a specific project team is failing to meet its targets.

Problem-solving

Case studies are a way of exploring a real world problem. You are usually asked to propose recommendations or solutions to the issue presented in the case. Don’t just stop at analysing what is happening and why it is happening, remember to also consider ‘so what can we do about this?’

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How to Write a Case Study | Examples & Methods

how to write an academic case study report

What is a case study?

A case study is a research approach that provides an in-depth examination of a particular phenomenon, event, organization, or individual. It involves analyzing and interpreting data to provide a comprehensive understanding of the subject under investigation. 

Case studies can be used in various disciplines, including business, social sciences, medicine ( clinical case report ), engineering, and education. The aim of a case study is to provide an in-depth exploration of a specific subject, often with the goal of generating new insights into the phenomena being studied.

When to write a case study

Case studies are often written to present the findings of an empirical investigation or to illustrate a particular point or theory. They are useful when researchers want to gain an in-depth understanding of a specific phenomenon or when they are interested in exploring new areas of inquiry. 

Case studies are also useful when the subject of the research is rare or when the research question is complex and requires an in-depth examination. A case study can be a good fit for a thesis or dissertation as well.

Case study examples

Below are some examples of case studies with their research questions:

These examples demonstrate the diversity of research questions and case studies that can be explored. From studying small businesses in Ghana to the ethical issues in supply chains, case studies can be used to explore a wide range of phenomena.

Outlying cases vs. representative cases

An outlying case stud y refers to a case that is unusual or deviates significantly from the norm. An example of an outlying case study could be a small, family-run bed and breakfast that was able to survive and even thrive during the COVID-19 pandemic, while other larger hotels struggled to stay afloat.

On the other hand, a representative case study refers to a case that is typical of the phenomenon being studied. An example of a representative case study could be a hotel chain that operates in multiple locations that faced significant challenges during the COVID-19 pandemic, such as reduced demand for hotel rooms, increased safety and health protocols, and supply chain disruptions. The hotel chain case could be representative of the broader hospitality industry during the pandemic, and thus provides an insight into the typical challenges that businesses in the industry faced.

Steps for Writing a Case Study

As with any academic paper, writing a case study requires careful preparation and research before a single word of the document is ever written. Follow these basic steps to ensure that you don’t miss any crucial details when composing your case study.

Step 1: Select a case to analyze

After you have developed your statement of the problem and research question , the first step in writing a case study is to select a case that is representative of the phenomenon being investigated or that provides an outlier. For example, if a researcher wants to explore the impact of COVID-19 on the hospitality industry, they could select a representative case, such as a hotel chain that operates in multiple locations, or an outlying case, such as a small bed and breakfast that was able to pivot their business model to survive during the pandemic. Selecting the appropriate case is critical in ensuring the research question is adequately explored.

Step 2: Create a theoretical framework

Theoretical frameworks are used to guide the analysis and interpretation of data in a case study. The framework should provide a clear explanation of the key concepts, variables, and relationships that are relevant to the research question. The theoretical framework can be drawn from existing literature, or the researcher can develop their own framework based on the data collected. The theoretical framework should be developed early in the research process to guide the data collection and analysis.

To give your case analysis a strong theoretical grounding, be sure to include a literature review of references and sources relating to your topic and develop a clear theoretical framework. Your case study does not simply stand on its own but interacts with other studies related to your topic. Your case study can do one of the following: 

  • Demonstrate a theory by showing how it explains the case being investigated
  • Broaden a theory by identifying additional concepts and ideas that can be incorporated to strengthen it
  • Confront a theory via an outlier case that does not conform to established conclusions or assumptions

Step 3: Collect data for your case study

Data collection can involve a variety of research methods , including interviews, surveys, observations, and document analyses, and it can include both primary and secondary sources . It is essential to ensure that the data collected is relevant to the research question and that it is collected in a systematic and ethical manner. Data collection methods should be chosen based on the research question and the availability of data. It is essential to plan data collection carefully to ensure that the data collected is of high quality

Step 4: Describe the case and analyze the details

The final step is to describe the case in detail and analyze the data collected. This involves identifying patterns and themes that emerge from the data and drawing conclusions that are relevant to the research question. It is essential to ensure that the analysis is supported by the data and that any limitations or alternative explanations are acknowledged.

The manner in which you report your findings depends on the type of research you are doing. Some case studies are structured like a standard academic paper, with separate sections or chapters for the methods section , results section , and discussion section , while others are structured more like a standalone literature review.

Regardless of the topic you choose to pursue, writing a case study requires a systematic and rigorous approach to data collection and analysis. By following the steps outlined above and using examples from existing literature, researchers can create a comprehensive and insightful case study that contributes to the understanding of a particular phenomenon.

Preparing Your Case Study for Publication

After completing the draft of your case study, be sure to revise and edit your work for any mistakes, including grammatical errors , punctuation errors , spelling mistakes, and awkward sentence structure . Ensure that your case study is well-structured and that your arguments are well-supported with language that follows the conventions of academic writing .  To ensure your work is polished for style and free of errors, get English editing services from Wordvice, including our paper editing services and manuscript editing services . Let our academic subject experts enhance the style and flow of your academic work so you can submit your case study with confidence.

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Tips for writing a case report for the novice author

A case report is a description of important scientific observations that are missed or undetectable in clinical trials. This includes a rare or unusual clinical condition, a previously unreported or unrecognized disease, unusual side effects to therapy or response to treatment, and unique use of imaging modalities or diagnostic tests to assist diagnosis of a disease. Generally, a case report should be short and focussed, with its main components being the abstract, introduction, case description, and discussion. This article discusses the essential components of a case report, with the aim of providing guidelines and tips to novice authors to improve their writing skills.

Introduction

For many doctors and other healthcare professionals, writing a case report represents the first effort at getting articles published in medical journals and it is considered a useful exercise in learning how to write scientifically due to similarity of the basic methodology. 1 Case reports aim to convey a clinical message. 2 , 3 Despite different types of case reports, they all aim to enhance the reader's knowledge on the clinical manifestations, the diagnostic approach (with a focus on imaging modalities for case reports published in medical imaging/radiology journals), or the therapeutic alternatives of a disease. 2 – 4 Thus, a case report worthy of reading should contain both useful practical messages and educational purpose. 2 – 5

Although case reports are regarded by some as the lowest (some even do not list the case reports at all) in the hierarchy of evidence in the medical literature, publishing case reports allow for anecdotal sharing of individual experiences, providing essential sources of information for the optimum care of patients. In the hierarchy of evidence-based medicine, randomized controlled trials are placed at the top, superseded by systematic reviews and meta-analyses, followed by prospective experimental trials, then observational studies, case–control studies, and case series at the bottom. 1 , 6 – 8 Most authors are now aware of the impact factor of journals to which they submit their studies. Case reports are infrequently cited, and therefore, publishing case reports is likely to decrease the journal's impact factor. 9 This has led many editors to remove case report sections from their journals. 10

On the other hand, it has been pointed out by others that case reports that are carefully prepared and interpreted with appropriate caution play a valuable role in both the advancement of medical knowledge and the pursuit of education. 11 – 16 Vandenbroucke 17 listed five roles of potential contribution to defend the publication of case reports:

  • Recognition and description of a new disease
  • Recognition of rare manifestations of a known disease
  • Elucidation of the mechanisms of a disease
  • Detection of adverse or beneficial side effects of drugs (and other treatments)
  • Medical education and audit

Two main roles are recognized for case reports published in medical imaging and radiology journals: as sources of new knowledge and as important means for education and learning. The case report as a source of new knowledge refers to visualization of a new manifestation or finding, or clearer demonstration of a known feature of a disease, using a new imaging technology or an imaging method. 18 , 19 Figure 1 is an example showing 3D virtual endoscopy and the unique intraluminal views of the coronary lumen provided by this new visualization tool. 18 The case report as a means for teaching and learning can be manifested as publication of characteristic and instructive cases for educational features. An example is that British Journal of Radiology (BJR) used to publish six to seven case reports in its monthly issue; however, it has changed the format to publishing “Case of the Month” since May 2012. Educational value instead of extreme rarity is the main virtue of a case report worthy of publication. 2 , 3

An external file that holds a picture, illustration, etc.
Object name is jmrs0060-0108-f1.jpg

Multiplanar reformatted image showing the left coronary artery with coronary stent implanted (arrows) at the ostium of left main stem (A). Virtual endoscopy views of the proximal segment of left coronary artery (B), left anterior descending (C), and left circumflex (D). The internal wall of these coronary branches looks smooth on virtual endoscopy images with no sign of intraluminal irregularity. (Reprint with permission from Reference. 18 )

Writing a case report can be educational for the author as well as for potential readers. 13 Whether in the context of reporting something potentially new or presenting an instructive example of something well known, the author's first and most important task is to search and read extensively on the topic. 20 This article aims to provide guidance on the novice author for writing case reports. Although it is recognized that these guidelines and tips for writing case reports are insufficient for making a successful author, they do help inexperienced authors to exercise and develop basic skills needed in medical writing.

The structure of the case report

Case reports are shorter than most other types of articles. Case reports should encompass the following five sections: an abstract, an introduction with a literature review, a description of the case report, a discussion that includes a detailed explanation of the literature review, and a brief summary of the case and a conclusion. 21 , 22 Tables, figures, graphs, and illustrations comprise the supplementary parts and will enhance the case report's flow and clarity. Unlike original articles, case reports do not follow the usual IMRAD (introduction, methods, results, and discussion) format of manuscript organization. As the format for case reports varies greatly among different journals, it is important for authors to read carefully and follow the target journal's instructions to authors.

The title is the first component of a case report that will be read by readers. Therefore, it should be concise, informative, and relevant to the subject. The ideal title should attract the reader's attention and state the focus on a particular issue, without being too cumbersome or artificial. 23 Redundant words such as “case reports” or “review of the literature” should be omitted, and ostentatious words such as “unique case” or “first report of” should be avoided. 1 , 5 Table 1 lists the titles of case reports that were published in BJR ( British Journal of Radiology ) and JMIRO ( Journal of Medical Imaging and Radiation Oncology ) between 2012 and 2013.

A list of case reports published in BJR and JMIRO between 2012 and 2013

IVC, inferior vena cava; CPD, continuing professional development.

The abstract

Like other types of articles, it is necessary to include a short summary that gives an overall idea about the content of the case report. The abstract is usually quite brief and generally shorter than that for other types of articles, and it typically has a word limit of 100 words or less. The abstract should be unstructured, pose the clinical question or diagnostic problem, and provide essential information which allows for easier retrieval from electronic database and helps researchers determine their levels of interest in the case report. 5

The introduction

The introduction should be concise and immediately attract the attention and interest of the reader. The introduction should provide background information on why the case is worth reading and publishing, and provides an explanation of the focus of the case report, for example: “We present/report a case of ….” Merit of the case report needs to be explained in light of the previous literature, thus, a focussed comprehensive literature review is required to corroborate the author's claim in this section. The author should bear in mind that a more detailed literature review belongs to the discussion, although critical evaluation of the literature is still required. 5 For some journals, such as BJR (case of the month), there is no Introduction section and the body of the case reports starts immediately with a description of the case.

The case description/summary

The case description or summary is the focus of the case report. The case is best presented in chronological order and in enough detail for the reader to establish his or her own conclusions about the case's validity. 5 , 21 The current medical condition and medical history, including relevant family history, should be clearly described in chronological order, typically comprising clinical history, physical examination findings, investigative results, including imaging and laboratory results, differential diagnosis, management, follow-up, and final diagnosis. 1 , 24 The following paragraph is an example of describing the patient's history:

A 34-year-old female was admitted to the outpatient department due to an increasing lump on the right thigh, which she stated as having been present for 5 years. A painful feeling sometimes occurred in the right upper leg. There was no complaint of lower limb weakness, no history of trauma and the patient was otherwise in good health. On physical examination, a deep seated round mass was detected and located on the right thigh with a size of 25 × 25 × 15 cm, showing hard consistency and non-mobile features ( Fig. 2 A). 25 Open in a separate window Figure 2 (A) Photograph showing a huge lump in the anterior part of the right thigh. (B) Radiographs revealed a bulged soft tissue mass in anterior compartment of right lower thigh showing predominantly radiolucent density with multiple chondroid matrix of calcification. Bone structure is still intact. (Reprint with permission from Reference. 25 )

All important negative findings should also be provided. The author's own interpretation or inferences should be avoided in the body of a case report. Tables/figures should be used to reveal chronological findings or to compare observations using different methods. The following paragraph is another example on the detailed description of using different methods both imaging and diagnostic:

Radiographs showed a bulge soft tissue mass in the right lower thigh having predominantly radiolucent density with multiple chondroid matrix of calcification ( Fig. 2 B), but the bone cortex is still intact. An MRI was obtained to further define the extent and nature of the lesion, confirming heterogeneous soft tissue mass in the anterior compartment of the muscle of the right lower thigh which mostly consisted of fat tissue, thick septation and some nodular non-adipose components. T2-weighted images through the tumour demonstrated high signal intensity comparable with the signal intensity of fat. Fat-suppressed T2-weighted images through the distal part of the tumour showed suppression of the signal through the central fatty components and lobular high signal intensity component at the peripheral rim. 25

In particular, figures need a brief but clear description. In the case of surgery and pathology specimens, the author is advised to provide a comprehensive summary of the surgical procedure and detailed pathologist's report. 5 , 25 The following paragraph is an excerpt from the case report published in the Australasian Medical Journal (AMJ):

The patient was admitted to the surgical ward with preparation for open surgery. The abdomen was opened through the site of the previous incision, and an abscess was observed and drained. A hole was detected in the peritoneal fascia. The anterior duodenum was oedematous and thickened with coverage of fibrin. A small perforated duodenal ulcer was seen. Graham patch procedure was performed to repair the perforated duodenal ulcer with two drains put in place and then the abdomen was closed. The patient was managed with intravenous fluids, as well as analgesics and antibiotics. 26

It is worth noting that patient confidentiality must be preserved. Patient demographics such as age and gender, and occasionally, race and occupation are referred to in the first sentence. In order to reduce the possibility of identifying the patient, the patient's initials, date of birth, and other identifiers such as hospital number must not be used.

The discussion

The discussion is the most important section of the case report. The discussion serves to summarize and interpret the key findings of the case report, to contrast the case report with what is already known in the literature and justify its uniqueness, to derive new knowledge and applicability to practice, and to draw clinically useful conclusions. 2 , 21 In comparing the new case with prior knowledge, the author should briefly summarize the published literature and show in what aspect the present case differs from those previously published, and thus deserves to be read and published. The discussion section of a case report is not designed to provide a comprehensive literature review and citation of all references; therefore, all the references cited should be critically evaluated.

Any limitations of the case should be stated and the significance of each limitation described. The value that the case adds to the current literature should be highlighted, so should the lessons that may be learnt from the case presented, especially if new recommendations for patient diagnosis (with use of an imaging modality) or management, could be put forward. 2 , 5 , 21 The following paragraph is an excerpt from a case report with regard to the concluding statement in the discussion:

This case report highlights the importance of using CT in making accurate diagnosis in patients with abdominal pain due to suspected GI tract perforation. In particular, appropriate selection of CT scanning protocol, such as with oral contrast administration is necessary to ensure timely diagnosis and improve patient management. 26

In the last paragraph, the author should provide the main conclusion of the case report based on the evidence reviewed in the discussion section. A concise statement of the lesson to be learnt from the case could be stated with justifiable evidence-based recommendations. This section should be concise and not exceed one paragraph. 14 , 21

The references

The references listed at the end of the case report should be carefully chosen by virtue of their relevance. References should provide additional information for readers interested in more detail than can be found in the case report, and they should support any specific points highlighted. 14 Some journals restrict the number of references to no more than 15 for a case report.

A case report will not have as much potential impact on the clinical practice of healthcare as randomized controlled trials or other research articles. However, case reports provide valuable sources of new and unusual information for clinicians to share their anecdotal experiences with individual cases, make others aware of unusual presentations or complications, and deliver the educational and teaching message. Well-written and appropriately structured case reports with meticulous attention to the very minute details will contribute to the medical literature and can still enrich our knowledge in today's evidence-based medical world. Table 2 provides the suggested checklist for reporting case reports. Guidelines and tips for writing case reports are not enough for becoming a successful author; however, they are considered helpful for inexperienced or novice authors to exercise and improve their skills needed in medical writing.

Checklist for writing case reports (based on advice in existing literature). 27

Conflict of Interest

None declared.

WriteOnline.ca

  • Introduction
  • About Case Study Reports
  • Section A: Overview

Section B: Planning and Researching

  • Section C: Parts of a Case Study

Section D: Reviewing and Presenting

  • Section E: Revising Your Work

Section F: Resources

  • Your Workspace
  • Guided Writing Tools

Reflective Writing guide

  • About Lab Reports
  • Section C: Critical Features
  • Section D: Parts of a Lab Report

Reflective Writing guide

  • About Literature Review
  • Section C: Parts of a Literature Review
  • Section D: Critical Writing Skills

Lab Report writing guide

  • About Reflective Writing
  • Section B: How Can I Reflect?
  • Section C: How Do I Get Started?
  • Section D: Writing a Reflection

Write Online Help

Case Study Report Prepared by University of Guelph

On this page, you will find a comprehensive list of resources provided within this guide. These resources include examples, printable handouts, and additional links.

Summary of Resources

Within this section, we have provided you with

  • our sample case study report,
  • typical structure of a case study report,
  • all of the handouts found within this guide,
  • external links and resources, and
  • activities and exercises.

Female student studying at a library with a partner.

Prepared by

University of Guelph

Case Study Report Template

Case study report outline template.

This outline sample of a Case Study Report should serve as a useful guide to help you get started.

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Download the Case Study Report Outline Template .

Preview: PDF Worksheet

Case Study Sample: Cover Page

Structure of A Case Study Report

Structure of a case study report.

The components of a case study report will vary depending on your institution and your instructor’s preferences. Be sure to refer to your assignment instructions to find out what will be required.

Most case study reports will include the following major sections and components:

  • Cover page including basic student and class information
  • Table of contents showing where key parts of the report can be found
  • Executive summary of the key recommendations and points of the report
  • Introduction to the report and identification of the focal problem being faced
  • Analysis of the problem and application of course/program content
  • Decision criteria and possible alternatives for solving the problem
  • Recommendation for solving the problem
  • Implementation plan for executing the recommendation and ensuring its success
  • Exhibits that help to elaborate upon the content included in the report
  • Reference list of any sources that were used at any point in the case study project

Worksheet: Project Schedule Worksheet

Use this helpful worksheet for your Case Study Report .

Download the Project Schedule Worksheet worksheet, or take a look at an Example of a filled out worksheet .

Case Study Report: Project Schedule

Worksheet: Group Work Contract

Download the Group Work Contract worksheet.

Case Study Report: Project Schedule

Worksheet: Checklist For Case Study Reports

Download the Checklist For Case Study Reports worksheet.

Case Study Report: CaseStudy-Checklist

Worksheet: Planning for the Presentation

Download the Planning for the Presentation worksheet, or take a look at an example of a filled out worksheet .

Case Study Report: Planning for the Presentation

Annotated Case Study Report

Section c: reviewing and presenting, example: annotated case study report.

Learn more about writing strategies for Annotated Case Study Report .

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Case Study Report Example

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Preview: PDF Version

Case Study Report Example

Alley, M. (1998). The craft of scientific writing. (3rd ed.). New York, NY: Springer.

Cook, C. K. (1986). Line by line: How to edit your own writing. New York, NY: Houghton Mifflin Harcourt.

Graff, G., Berkenstein, C. & Durst, R. (2008). They say, I say: The moves that matter in academic writing. New York, NY: W.W. Norton.

Hacker, D. & Summers, N. (2001). A Canadian writer’s reference. New York, NY: Bedford/St. Martins.

Hofmann, A. H. (2010). Scientific writing and communication: Papers, proposals, and presentations. Don Mills, ON: Oxford University Press.

Lunsford, A. A. (2005). The everyday writer. (3rd ed.). Boston, MA: Bedford/St. Martins.

Rubens, P. (Ed.). (2001). Science and technical writing: A manual of style. (2nd ed.). New York, NY: Routledge.

University of Guelph. (2015). Case Study Report Outline Template . (Interactive Activity).

University of Guelph. (2015). Worksheet: Project Schedule Worksheet . (PDF).

University of Guelph. (2015). Worksheet: Group Work Contract . (PDF).

University of Guelph. (2015). Worksheet: Checklist for Case Study Reports . (PDF).

University of Guelph. (2015). Worksheet: Planning for the Presentation .

University of Guelph. (2015). Example: Annotated Case Study Report . (Interactive Activity).

University of Guelph. (2015). Example: Annotated Case Study Report . (PDF).

Williams, J. & Nadel, I. B. (2004). Style: Ten lessons in clarity and grace. Toronto, ON: Pearson Canada.

Wyrick, J. (2008). Steps to writing well. (10th ed.). Boston, MA: Thomson Wadsworth.

Zinsser, W. (2006). On writing well. New York, NY: Harper Perennial.

Online Resources

Gopen, G. & Swan, J. (1990, Nov./Dec.). The science of scientific writing. American Scientist. Retrieved June 6, 2015 from http://www.americanscientist.org/issues/id.877,y.0,no., content.true,page.1,css.print/issue.aspx

Purdue University. (2015). Online writing lab. Retrieved from https://owl.english.purdue.edu/owl/resource/560/08/

Next: Review and Practice

Now that you have reviewed this guide, you can try our interactive Guided Writing Tools to work on sections of your own Case Study Report.

Other assessments: Case studies

  • Scientific writing style
  • Case studies
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  • Dissertations
  • Literature reviews
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On this page:

“For knowledge you will use in the real world - in business, for example, or in engineering or medicine - the "what" [to think] isn't sufficient. You must know how to apply the knowledge to the real world.” William Ellet, The Case Study Handbook

Case study assignments are common in some disciplines. Their main purpose is to show that you can relate theory to real-life situations. You also need to be able to recommend practical solutions to real-life problems.

This page is dedicated to writing case studies for undergraduate assignments, it does not tackle case studies as a research method/approach.

What is a case study?

A case study is an assignment where you analyse a specific case (organisation, group, person, event, issue) and explain how the elements and complexities of that case relate to theory . You will sometimes have to come up with solutions to problems or recommendations for future action.

You may be asked to write a case study as an essay, as part of a longer assignment or as a report.

Examples of cases

icon of building

An organisation.  For example a company, a business, a school, a sports club, a health body.

icon of group

A group. For example a class of pupils, an individual team within an organisation, a project group, a sports club.

icon of one person

An individual.  For example a patient, a client, a specific student/pupil, a manager/leader.

icon of calendar

An event.  For example a sporting occasion, a cultural event, a news story, an historical event.

icon of exclamation mark in triangle

An issue.  For example a dilemma, problem, critical event, change of practice.

Analysing a case

What are you being asked to do.

It is important be sure about the purpose of analysing the case before you begin. Refer back to your assignment brief and make sure you are clear about this. It could be:

  • To answer a specific question using examples from the case to support your argument
  • To explore what happened and why (no recommendations needed)
  • To make recommendations or identify solutions
  • To write a plan that takes the issues into consideration

Examining the case

In order to be thoroughly familiar with the case you are going to need to read through* the case several times during the analysis process. Start by simply reading it without asking too many questions in your mind. Get a feel for it as a whole. After that, you will need to read through it several times to identify the following:

  • What are the facts? List information you are sure about.
  • What happened/is happening? List definite actions that occurred/are occurring.
  • Who was/is involved? List people by job role and what their involvement was/is.

You will now need to read additional material to help you analyse. In business, for example, you will perhaps want to read the financial statements for the company you are investigating; in nursing, the background of the treatment for the disorder from which “your” patient is suffering.

* Sometimes cases are presented to you as videos to watch. In which case you are going to have to watch it many times!

Theoretical approaches

You may have to ask yourself which theoretical approaches that you have covered in your course are relevant to the particular case you have before you. In some instances this may be obvious but in others it may be less so. A theoretical approach is useful as it can give you  specific questions to answer ; specific things to look for. For example, in business, this may take the form of a SWOT analysis - Strengths, Weaknesses, Opportunities, Threats) or you may look at the Porter's Five Forces model. There are similar models in other disciplines which you may have been introduced to already - or the brief may tell you which to use.

No obvious theoretical approach?

If you have not been provided with a theoretical approach don't worry. You can still ask questions. For example: 

icon of full picture

What is this case study about in general? What is the big picture - the main issue that this case study is an example of?

icons of jigsaw pieces

What specific issues are associated with it? What makes this case interesting?

icon of thought

What do I already know about these issues?

icon of link

How do they link with the theories we have studied? (See below.)

icon showing alternative paths

What alternative approaches to dealing with the issues would be appropriate?

icon showing drop and ripplies

If an alternative approach were used, what impact might it have?

Linking to theory

The most crucial element about a case study is your ability to link the real world example to theory. This gives you more insight into both because

  • The real life example will mean you can see how theory works in practice .
  • Theory can help you see why things happened as they did and help you come up with alternative approaches and find solutions/make recommendations.

Real life is complex and messy. Do not expect it to nicely fit into theories which are by their very nature best guesses (albeit well researched) and generalisations. However, you will have been given the case specifically because it does relate to some theories you have learned or need to be aware of.

So you need to:

  • Look back through your lecture notes and reading lists to see if anything seems to fit with the case.
  • Search for research that relates to the issues you identified during your analysis. Note these will not necessarily be labelled as 'theories'. Claims made in research papers can all be described as theories. 

Now consider some or all of the questions below:

  • Do the facts and issues raised in the case support any theories?
  • Do the fact and issues raised in the case invalidate or undermine any theories?
  • Can any of the theories explain why issues arose?
  • Can any of the theories back up the actions taken?
  • Can any of the theories suggest alternative courses of action?
  • Do you think any of these alternatives would work best in your case? Why?

Armed with the answers to many of these questions, you are ready to start writing up your case study.

Writing up your case study

The most common ways to write up a case study are as essays or reports . The main differences between the two will be how you structure your work.

Structuring a case study essay

Case study essays usually have to answer a specific question using examples from your case study. They are written in continuous prose (a series of paragraphs with no subheadings). They should be structured much like any other essay with an introduction, main body and conclusion. 

Introduction

This needs to have three things:

  • An introduction to your case (you don't need to rewrite it, just summarise it giving the important parts for your essay).
  • A position statement (your answer to the overall question).
  • An indication of how the rest of the essay is structured.

These do not have to be in that particular order but they do all need to be included.

Generally you will organise this thematically . Each paragraph needs to make a point and then use information from your case to illustrate and back up that point . You will also bring in theory (other reading) to strengthen your argument. It is acceptable to start with the example from your case and then show how this links to theory and the conclusion this leads you to; however, it is best if you first let your reader know the point you are making, as then they are not having to second guess this until the end of the paragraph. 

Each point in your main body should be leading back to the position statement you made in the introduction.

What are the main lessons you learned from the case study? How well did the theory fit with the real world example? Have you been asked to provide solutions or recommendations? If so, give them here.

Reference list

Include all the sources you have cited in your essay.

Structuring a case study report

These can vary between disciplines so check your assignment guidance. A typical case study would include:

Table of contents

See our MS Word pages  or our MS Office Software SkillsGuide for instructions on how to create these automatically.

Executive summary - optional, check if required

Give an overview of your whole report including main approaches, findings and recommendations. This is a bit like the abstract of a journal article.

  • Context (Background)
  • Purpose - what is the case study trying to achieve? 
  • Approach - are you using any particular theoretical tools or research approaches?

Discussion/Analysis

  • Identification of issues and problems
  • Links to theories that help you explain the case
  • Explanation of causes or implications of the issues identified
  • Possible solutions (if required, check your instructions)

These depends on what you were asked to do but could include:

  • Main lessons learned
  • Best solutions and reasons why
  • Recommendations (may have their own section)
  • Action plan (may have its own section)
  • Include all the sources you have cited in the report.

Appendices if required

Recommended books and ebooks from our collection, related books and ebooks from our collection.

Cover Art

Recommended external resources

  • Writing a case study From Monash University
  • Writing a case study analysis From The University of Arizona
  • Case studies From the University of South Australia - includes useful sample case studies
  • Writing a case study PDF to download from the University of Bedfordshire
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Enago Academy

Ten Steps to Writing an Effective Case Report (Part 1)

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A Case Report is a detailed report of the symptoms, signs, diagnosis, treatment, and follow-up of a patient. Case Reports may contain a demographic profile of the patient but usually describes an unusual or novel occurrence.

Step 1: Identify the Category of Your Case Report

  • An unexpected association between diseases or symptoms
  • An unexpected event in the course of observing or treating a patient
  • Findings that shed new light on the possible pathogenesis of a disease or an adverse effect
  • Unique or rare features of a disease
  • Unique therapeutic approaches
  • A positional or quantitative variation of the anatomical structures

Step 2: Select an Appropriate Journal

Journal selection should be based on the type of your Case Report.

Example, unusual injury presentations are more likely to be accepted in journals such as Trauma, rather than more mainstream, general-interest journals such as British Medical Journal ; this does not publish Case Reports but only Lesson of the Week.

Another important point with respect to journal selection is that it is extremely important to follow the basic format required by the journal. Your Case Report may be rejected because it does not conform to the standard format , no matter how good the content is. Therefore, formatting such as margins, spacing, figure numbering, and style of references (Vancouver, Harvard, etc.), all are important aspects.

Step 3: Structure Your Case Report According to the Journal Format

A suggested outline of sections for a Case Report is listed below.

  • Abstract/Summary – The abstract (also know as summary) is concise and directly addresses your research topic.
  • Introduction – The introduction is a more detailed explanation stating the purpose of the study, uniqueness of the case, and how it contributes to the existing literature.
  • Patient’s Examination/Identification
  • Medical History
  • Analysis of test results
  • Appropriate plan and analysis
  • Support for conditions considered
  • Support for additional investigations
  • Pathophysiology – State the physiological processes associated with the  diagnosed disease or injury.
  • Treatment/Patient Management – Describe the treatment plan, follow-up, and final diagnosis.
  • Epidemiology
  • Complications
  • Ethical Dilemmas (if any)
  • Conclusion – Conclude the case report with summary points, depending on the journal’s specified format. You could give suggestions and recommendations to practitioners, researchers, etc. in this section. 
  • References – Relevant to your case report and must be cited appropriately throughout the paper following citation guidelines of the journal.

Step 4: Start Writing

So, how do you begin?

A Case Report is a way of communicating information to the medical world about a rare or unreported feature, condition, complication, or intervention by publishing it in a medical journal. Decide whether your Case Report is publishable. This can be decided based on the following criteria:

Does your Case Report,

  • Describe rare, perplexing, or novel diagnostic features of a diseased state?
  • Report therapeutic challenges, controversies, or dilemmas?
  • Describe a new surgical procedure?
  • Report how a drug can enhance a surgical procedure?
  • Report new medical errors or medication errors?
  • Describe rare or novel adverse drug reactions?
  • Describe a therapeutic failure or a lack of therapeutic efficacy?

You should also ensure that you adhere to the following points:

  • Do an extensive literature search—PubMed, Medline, Ovid, Embase, and even search engines like Google will give you a vast amount of information related to your topic.
  • Narrow down the search to your actual topic
  • If this comes up with very few search results, it means (assuming your search method is correct) that the case is rare, and the report is therefore more likely to be published.

Step 5: Collect Information Related to the Case

  • Use the patient’s notes to record the details of all the events in the patient’s care—that is, history, examination findings, results of investigations with dates, and operative findings, if any, together with the details of the actual interventions and follow-ups.
  • Use copies—do not take the originals of radiographs, photographs, etc (they are the patient’s only records for future reference).
  • Verify all patient data such as history and dates of examination with the patient again and make sure you have got the facts right.

In our next article , we will discuss the remaining five points.

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Writing A Case Study

Case Study Format

Barbara P

Simple Case Study Format for Students to Follow

Published on: Jun 18, 2019

Last updated on: Nov 24, 2023

Case Study Format

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A Complete Case Study Writing Guide With Examples

Understand the Types of Case Study Here

Brilliant Case Study Examples and Templates For Your Help

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Having trouble making your case studies stand out? Finding it hard to organise your story? You're not alone! 

Many students struggle with case study writing !

Imagine spending a lot of time on your case studies, but they don't grab your reader's interest.  But don't worry! 

In this guide, we will go step by step through case study formatting, along with practical tips to make your research stand out from the rest! By following our step-by-step approach, you can understand how to write a case study assignment well. 

So, let’s get started!

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How to Format a Case Study 

When it comes to crafting a compelling case study, understanding how to write case study format is key to presenting your research effectively. 

If you are wondering how to make case study format, here are the elements to include in your case study paper format.

Create an interesting title for your work. Keep it simple and short.

Here you need to briefly elaborate on the accomplishment. What you have done and how you got there.

Write about the entire story in one paragraph followed by 2-3 bullet points to display the case study contents.

An introduction about what the case study is all about.

Describe the challenges of the customer prior to using your product or service. Explain the long-term goals or objectives that the customer set out to achieve.

In this 2-3 paragraph section describe how your product or service specifically benefited and helped achieve the goals. You can also use percentages to show your contributions.

In the relevant section of your case study, add 1-2 quotes and visuals to support the story you are telling. You can also use icons to summarise information and highlight areas of your research.

Figure out what a study means and look at where else we can learn more are really important for making academic work have a bigger impact.

Call to action is optional but adding one can encourage your readers to take some action after learning your work.

Case Study Formatting Guidelines 

Effective case study formatting is essential to convey your insights clearly and engage your audience. Follow these guidelines to ensure your case study is well-organised and impactful:

  • Opt for easily readable fonts like Arial, Calibri, or Times New Roman.
  • Maintain a consistent font size, typically 12 points for the body text.
  • Set line spacing to double-spaced for the entire document.
  • Use bullet points for concise and scannable information presentation.
  • Employ numbered lists for sequences of steps or chronological order of events.
  • Bold or italicize key phrases to draw attention to critical points; use underline sparingly.
  • Choose left, center, or justified alignment based on your overall design.
  • Make your headings clear and organized so readers know what's important.

If you need further assistance, check our case study format for students pdf here:

How To Write A Case Study Pdf

Case Study Format Template

Case studies can be used for different purposes. In social sciences, it can help you understand the problems of other people.

In businesses, it can help you earn the trust of potential customers. But do you even know what are the different  types of case study  and how to write one?

Refer to this case study format pdf before you start writing your own document. This student case study format sample contains all the information you might need when gathering information for your case study.

Case Study Format Examples

Case study examples are the best way to learn the basic techniques for writing a great case study on your own. 

Explore these short case study sample pdfs to gain insights into presenting your research cohesively:

For your help, we have also compiled real-life  case study examples  along with a format that you can refer to while writing your own.

APA Case Study Format

If you are asked to write a case study in APA format, keep in mind there are some specific requirements that you need to adhere to.

Here is a case study APA format example for you to learn how to format a case study.

Business Case Study Format

Business case studies can help businesses sell products or services to prospects. Here is a perfect example for you to learn how to write an impressive business case study.

Case Study Format For MBA Students

Case Study Format Nursing

Writing a great nursing case study can be tough. That’s why we have provided a case study format for nursing students to use as a guide in creating their work. 

Refer to this family case study format example if you are writing a nursing case study for the first time.

Nursing Case Study Format

Harvard Business School Case Study Format

Looking for HBS style business case study? Here is one for you to read and take hints and ideas to prepare this type of case study like a professional.

Tough Essay Due? Hire Tough Writers!

Medical Case Study Format

Writing medical case studies is helpful in medical practices as it gives a lot of information about different diseases. Look at this example and learn how to write a detailed medical case study.

Case Study Format Psychology 

To study how the human mind works, you need a clear and organised method. Follow this easy psychology case study format to explore the details of psychological research:

Case Study Format Psychology

To sum it up, getting good at writing case studies means combining a clear structure, good storytelling, and smart presentation. If you follow the tips I've shared in this blog, you're on your way to making interesting stories that grab people's attention.

If your case study is causing problems, consider getting professional help. 

Our custom paper writing service aims to help you secure top grades by meeting the criteria set by professors. 

Our skilled writers are here to assist with any type of assignment you may have. Explore our case study writing service to relieve your stress and excel academically.

Barbara P (Literature, Marketing)

Dr. Barbara is a highly experienced writer and author who holds a Ph.D. degree in public health from an Ivy League school. She has worked in the medical field for many years, conducting extensive research on various health topics. Her writing has been featured in several top-tier publications.

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  • Chester Fritz Library
  • Library of the Health Sciences
  • Thormodsgard Law Library
  • Why publish?

Case Reports

  • Clinical Practice Guidelines
  • Clinical Study
  • Meta-analysis
  • Methods article
  • Observational Studies
  • Quality Improvement Studies
  • Randomized Trials
  • Rapid Communication
  • Research Article
  • Review Article
  • Scoping Reviews
  • Systematic Reviews
  • How to write a manuscript/case report
  • Deceptive or Predatory Journals
  • Tools for deciding where to publish
  • What types of manuscripts does the journal accept?
  • Open Access
  • What are my rights to my manuscript?
  • Peer review
  • Citation tools

Instructions to Authors

The most important thing to know and do when writing a manuscript is to find the journal's "Instructions to Authors" and/or "Aim and Scope" section on their website. Every journal will have instructions for authors to follow, though they may be called something different and will vary slightly from journal to journal. Adhering to these instructions is paramount as it is one of the easiest ways for editors to reject your article. They aren't merely guidelines - they are hard and fast rules you must follow.

Examples of some of these pages are included on the "Authorship" and "What types of manuscripts does the journal accept?" tabs of this guide.

Scholarly Publishing Checklist

This checklist is a guided pathway to assist you in answering the questions necessary for publishing your manuscript:  Scholarly Publishing Checklist . Please follow the instructions carefully.

Before writing your manuscript, what other literature has been published on the subject?

Search to find case report writing examples and/or journals that publish case reports. Add a specific topic to the terms listed in the search box if you wish (example: "Case Reports"[Publication Type] AND english[la] AND medline[sb] AND traumatic brain injury)

Think of articles you enjoy reading. Being an active, engaged reader makes you a better writer.

Write your manuscript from the inside  out.

Well written articles will meet readers' expectations. Additionally, easy-to-read articles are structured for parsing technical literature. With this in mind, pay specific attention to these areas:

1. Figures and Tables - remember: a picture is worth a thousand words. If you have informative, readable figures and tables, let that do the "talking."

2. Methods and Results

3. Discussion and Introduction

4. Abstract and Title (Be sure to think of the readers' expectations when writing this section. Don't use a bait and switch just to get clicks.)

Further Readings

Take some time to skim these articles and websites for important tips and instructions to help you write your manuscript: 

11 steps to structuring a science paper editors will take seriously

Equator - Enhancing the Quality and Transparency of Health Research

Research publication advice from a JAMA editor

AMA Manual of Style | Oxford Academic (oup.com)

ICMJE | Recommendations | Preparing a Manuscript for Submission to a Medical Journal

Parts of a Manuscript

Title and abstract.

  • Paragraph 1 - high level problem
  • Paragraph 2 - Narrow the topic to what is the unknown or complexity of the issue
  • Paragraph 3 - Specific study objectives
  • Literature Review: What has been said about this topic before?
  • A very robust protocol makes methods section easier to write.
  • NOT Methodology
  • NOT interpretation - that goes in the discussion
  • Interpret your results in context of existing knowledge
  • How do your findings confirm/conflict with current knowledge
  • How can results be put into practice
  • Discuss limitations

REMEMBER: You'll need to keep in mind any specific instructions to authors the journal has you write your manuscript!

For more information on best practices related to writing your manuscript visit the Chester Fritz Library's Communicating Your Research guide.

"The basic definition of a case report is the detailed report of an individual including aspects like exposure, symptoms, signs, intervention, and outcome. . . . A case report may describe an unusual etiology, an unusual or unknown disorder, a challenging differential diagnosis, an unusual setting for care, information that can not be reproduced due to ethical reasons, unusual or puzzling clinical features, improved or unique technical procedures, unusual interactions, rare or novel adverse reactions to care, or new insight into the pathogenesis of disease."

Source:  Garg R, Lakhan SE, Dhanasekaran AK. How to review a case report. J Med Case Rep . 2016 Apr 6;10:88. doi: 10.1186/s13256-016-0853-3  

  • CARE Case Report Guidelines Includes checklist and writing tips for authors
  • Introduction to Case Reports and CARE Free course “to support you in writing accurate and transparent case reports for professional presentations and academic publications.”

BMJ Case Reports

UND SMHS Library Resources pays for a BMJ Case Reports institutional fellowship. This fellowship allows UND-affiliated students, residents, faculty, and staff to publish case reports without having to pay article processing charges. Contact a librarian to receive the UND fellowship code.

You must use the BMJ Case Reports patient consent form .

  • Authors' page (BMJ Case Reports)
  • Writing and Publishing a Useful and Interesting Case Report BMJ Case Reports four-page guide

BMJ Case Reports articles must be submitted using one of these templates:

  • BMJ Case Reports - template for full case reports Microsoft Word file. Published Example
  • BMJ Case Reports - template for global health case reports Microsoft Word file. Published Example
  • BMJ Case Reports - template for short case reports, mostly images\videos Microsoft Word file. Published Example

AI Policies

Academic freedom is critical to the mission of universities. Publishers and disciplines have their own approaches to GenAI and those approaches vary in how they do, or do not, address the challenges and opportunities of these technologies.

The links in the list below take you to the policies of major scholarly publishers  and represent various approaches and stances. Some guidance addresses both the use of GenAI and the use of artificial intelligence as a research method.

Many organizations take definitive positions on the use of GenAI. The American Naturalist (jpournal) offers an example of a restrictive AI use policy. The  ICMJE | Recommendations | Defining the Role of Authors and Contributors  says AI use must be disclosed and cannot be listed as an author. Additionally, the JAMA "Instruction for Authors" page similarly states: "Nonhuman artificial intelligence, language models, machine learning, or similar technologies do not qualify for authorship. If these models or tools are used to create content or assist with writing or manuscript preparation, authors must take responsibility for the integrity of the content generated by these tools."

Most publishers and journals now have specific AI use policies; however, it is best to check the submission guidance for the particular journal to which you are submitting, or you can contact the editor.

  • Elsevier's Guidance for Responsible Use of AI in Research
  • Elsevier's Guide to Publishing Ethics
  • MIT Press Submission Guidance
  • Nature's Stance on Generative AI and AI-generated images
  • NIH's Policy on Using Generative AI for Grants
  • SAGE Journal's Policy on Generative AI
  • Science's Editorial Policy for Science Journals
  • Springer Editorial Policy on Artificial Intelligence
  • Taylor & Francis Editorial Policies on Authorship
  • Wiley's Stance on Artificial Intelligence Generated Content
  • << Previous: Systematic Reviews
  • Next: How to pick a journal >>
  • Last Updated: Feb 20, 2024 1:49 PM
  • URL: https://libguides.und.edu/manuscript-publishing

How to write a case study — examples, templates, and tools

how to write an academic case study report

It’s a marketer’s job to communicate the effectiveness of a product or service to potential and current customers to convince them to buy and keep business moving. One of the best methods for doing this is to share success stories that are relatable to prospects and customers based on their pain points, experiences, and overall needs.

That’s where case studies come in. Case studies are an essential part of a content marketing plan. These in-depth stories of customer experiences are some of the most effective at demonstrating the value of a product or service. Yet many marketers don’t use them, whether because of their regimented formats or the process of customer involvement and approval.

A case study is a powerful tool for showcasing your hard work and the success your customer achieved. But writing a great case study can be difficult if you’ve never done it before or if it’s been a while. This guide will show you how to write an effective case study and provide real-world examples and templates that will keep readers engaged and support your business.

In this article, you’ll learn:

What is a case study?

How to write a case study, case study templates, case study examples, case study tools.

A case study is the detailed story of a customer’s experience with a product or service that demonstrates their success and often includes measurable outcomes. Case studies are used in a range of fields and for various reasons, from business to academic research. They’re especially impactful in marketing as brands work to convince and convert consumers with relatable, real-world stories of actual customer experiences.

The best case studies tell the story of a customer’s success, including the steps they took, the results they achieved, and the support they received from a brand along the way. To write a great case study, you need to:

  • Celebrate the customer and make them — not a product or service — the star of the story.
  • Craft the story with specific audiences or target segments in mind so that the story of one customer will be viewed as relatable and actionable for another customer.
  • Write copy that is easy to read and engaging so that readers will gain the insights and messages intended.
  • Follow a standardized format that includes all of the essentials a potential customer would find interesting and useful.
  • Support all of the claims for success made in the story with data in the forms of hard numbers and customer statements.

Case studies are a type of review but more in depth, aiming to show — rather than just tell — the positive experiences that customers have with a brand. Notably, 89% of consumers read reviews before deciding to buy, and 79% view case study content as part of their purchasing process. When it comes to B2B sales, 52% of buyers rank case studies as an important part of their evaluation process.

Telling a brand story through the experience of a tried-and-true customer matters. The story is relatable to potential new customers as they imagine themselves in the shoes of the company or individual featured in the case study. Showcasing previous customers can help new ones see themselves engaging with your brand in the ways that are most meaningful to them.

Besides sharing the perspective of another customer, case studies stand out from other content marketing forms because they are based on evidence. Whether pulling from client testimonials or data-driven results, case studies tend to have more impact on new business because the story contains information that is both objective (data) and subjective (customer experience) — and the brand doesn’t sound too self-promotional.

89% of consumers read reviews before buying, 79% view case studies, and 52% of B2B buyers prioritize case studies in the evaluation process.

Case studies are unique in that there’s a fairly standardized format for telling a customer’s story. But that doesn’t mean there isn’t room for creativity. It’s all about making sure that teams are clear on the goals for the case study — along with strategies for supporting content and channels — and understanding how the story fits within the framework of the company’s overall marketing goals.

Here are the basic steps to writing a good case study.

1. Identify your goal

Start by defining exactly who your case study will be designed to help. Case studies are about specific instances where a company works with a customer to achieve a goal. Identify which customers are likely to have these goals, as well as other needs the story should cover to appeal to them.

The answer is often found in one of the buyer personas that have been constructed as part of your larger marketing strategy. This can include anything from new leads generated by the marketing team to long-term customers that are being pressed for cross-sell opportunities. In all of these cases, demonstrating value through a relatable customer success story can be part of the solution to conversion.

2. Choose your client or subject

Who you highlight matters. Case studies tie brands together that might otherwise not cross paths. A writer will want to ensure that the highlighted customer aligns with their own company’s brand identity and offerings. Look for a customer with positive name recognition who has had great success with a product or service and is willing to be an advocate.

The client should also match up with the identified target audience. Whichever company or individual is selected should be a reflection of other potential customers who can see themselves in similar circumstances, having the same problems and possible solutions.

Some of the most compelling case studies feature customers who:

  • Switch from one product or service to another while naming competitors that missed the mark.
  • Experience measurable results that are relatable to others in a specific industry.
  • Represent well-known brands and recognizable names that are likely to compel action.
  • Advocate for a product or service as a champion and are well-versed in its advantages.

Whoever or whatever customer is selected, marketers must ensure they have the permission of the company involved before getting started. Some brands have strict review and approval procedures for any official marketing or promotional materials that include their name. Acquiring those approvals in advance will prevent any miscommunication or wasted effort if there is an issue with their legal or compliance teams.

3. Conduct research and compile data

Substantiating the claims made in a case study — either by the marketing team or customers themselves — adds validity to the story. To do this, include data and feedback from the client that defines what success looks like. This can be anything from demonstrating return on investment (ROI) to a specific metric the customer was striving to improve. Case studies should prove how an outcome was achieved and show tangible results that indicate to the customer that your solution is the right one.

This step could also include customer interviews. Make sure that the people being interviewed are key stakeholders in the purchase decision or deployment and use of the product or service that is being highlighted. Content writers should work off a set list of questions prepared in advance. It can be helpful to share these with the interviewees beforehand so they have time to consider and craft their responses. One of the best interview tactics to keep in mind is to ask questions where yes and no are not natural answers. This way, your subject will provide more open-ended responses that produce more meaningful content.

4. Choose the right format

There are a number of different ways to format a case study. Depending on what you hope to achieve, one style will be better than another. However, there are some common elements to include, such as:

  • An engaging headline
  • A subject and customer introduction
  • The unique challenge or challenges the customer faced
  • The solution the customer used to solve the problem
  • The results achieved
  • Data and statistics to back up claims of success
  • A strong call to action (CTA) to engage with the vendor

It’s also important to note that while case studies are traditionally written as stories, they don’t have to be in a written format. Some companies choose to get more creative with their case studies and produce multimedia content, depending on their audience and objectives. Case study formats can include traditional print stories, interactive web or social content, data-heavy infographics, professionally shot videos, podcasts, and more.

5. Write your case study

We’ll go into more detail later about how exactly to write a case study, including templates and examples. Generally speaking, though, there are a few things to keep in mind when writing your case study.

  • Be clear and concise. Readers want to get to the point of the story quickly and easily, and they’ll be looking to see themselves reflected in the story right from the start.
  • Provide a big picture. Always make sure to explain who the client is, their goals, and how they achieved success in a short introduction to engage the reader.
  • Construct a clear narrative. Stick to the story from the perspective of the customer and what they needed to solve instead of just listing product features or benefits.
  • Leverage graphics. Incorporating infographics, charts, and sidebars can be a more engaging and eye-catching way to share key statistics and data in readable ways.
  • Offer the right amount of detail. Most case studies are one or two pages with clear sections that a reader can skim to find the information most important to them.
  • Include data to support claims. Show real results — both facts and figures and customer quotes — to demonstrate credibility and prove the solution works.

6. Promote your story

Marketers have a number of options for distribution of a freshly minted case study. Many brands choose to publish case studies on their website and post them on social media. This can help support SEO and organic content strategies while also boosting company credibility and trust as visitors see that other businesses have used the product or service.

Marketers are always looking for quality content they can use for lead generation. Consider offering a case study as gated content behind a form on a landing page or as an offer in an email message. One great way to do this is to summarize the content and tease the full story available for download after the user takes an action.

Sales teams can also leverage case studies, so be sure they are aware that the assets exist once they’re published. Especially when it comes to larger B2B sales, companies often ask for examples of similar customer challenges that have been solved.

Now that you’ve learned a bit about case studies and what they should include, you may be wondering how to start creating great customer story content. Here are a couple of templates you can use to structure your case study.

Template 1 — Challenge-solution-result format

  • Start with an engaging title. This should be fewer than 70 characters long for SEO best practices. One of the best ways to approach the title is to include the customer’s name and a hint at the challenge they overcame in the end.
  • Create an introduction. Lead with an explanation as to who the customer is, the need they had, and the opportunity they found with a specific product or solution. Writers can also suggest the success the customer experienced with the solution they chose.
  • Present the challenge. This should be several paragraphs long and explain the problem the customer faced and the issues they were trying to solve. Details should tie into the company’s products and services naturally. This section needs to be the most relatable to the reader so they can picture themselves in a similar situation.
  • Share the solution. Explain which product or service offered was the ideal fit for the customer and why. Feel free to delve into their experience setting up, purchasing, and onboarding the solution.
  • Explain the results. Demonstrate the impact of the solution they chose by backing up their positive experience with data. Fill in with customer quotes and tangible, measurable results that show the effect of their choice.
  • Ask for action. Include a CTA at the end of the case study that invites readers to reach out for more information, try a demo, or learn more — to nurture them further in the marketing pipeline. What you ask of the reader should tie directly into the goals that were established for the case study in the first place.

Template 2 — Data-driven format

  • Start with an engaging title. Be sure to include a statistic or data point in the first 70 characters. Again, it’s best to include the customer’s name as part of the title.
  • Create an overview. Share the customer’s background and a short version of the challenge they faced. Present the reason a particular product or service was chosen, and feel free to include quotes from the customer about their selection process.
  • Present data point 1. Isolate the first metric that the customer used to define success and explain how the product or solution helped to achieve this goal. Provide data points and quotes to substantiate the claim that success was achieved.
  • Present data point 2. Isolate the second metric that the customer used to define success and explain what the product or solution did to achieve this goal. Provide data points and quotes to substantiate the claim that success was achieved.
  • Present data point 3. Isolate the final metric that the customer used to define success and explain what the product or solution did to achieve this goal. Provide data points and quotes to substantiate the claim that success was achieved.
  • Summarize the results. Reiterate the fact that the customer was able to achieve success thanks to a specific product or service. Include quotes and statements that reflect customer satisfaction and suggest they plan to continue using the solution.
  • Ask for action. Include a CTA at the end of the case study that asks readers to reach out for more information, try a demo, or learn more — to further nurture them in the marketing pipeline. Again, remember that this is where marketers can look to convert their content into action with the customer.

While templates are helpful, seeing a case study in action can also be a great way to learn. Here are some examples of how Adobe customers have experienced success.

Juniper Networks

One example is the Adobe and Juniper Networks case study , which puts the reader in the customer’s shoes. The beginning of the story quickly orients the reader so that they know exactly who the article is about and what they were trying to achieve. Solutions are outlined in a way that shows Adobe Experience Manager is the best choice and a natural fit for the customer. Along the way, quotes from the client are incorporated to help add validity to the statements. The results in the case study are conveyed with clear evidence of scale and volume using tangible data.

A Lenovo case study showing statistics, a pull quote and featured headshot, the headline "The customer is king.," and Adobe product links.

The story of Lenovo’s journey with Adobe is one that spans years of planning, implementation, and rollout. The Lenovo case study does a great job of consolidating all of this into a relatable journey that other enterprise organizations can see themselves taking, despite the project size. This case study also features descriptive headers and compelling visual elements that engage the reader and strengthen the content.

Tata Consulting

When it comes to using data to show customer results, this case study does an excellent job of conveying details and numbers in an easy-to-digest manner. Bullet points at the start break up the content while also helping the reader understand exactly what the case study will be about. Tata Consulting used Adobe to deliver elevated, engaging content experiences for a large telecommunications client of its own — an objective that’s relatable for a lot of companies.

Case studies are a vital tool for any marketing team as they enable you to demonstrate the value of your company’s products and services to others. They help marketers do their job and add credibility to a brand trying to promote its solutions by using the experiences and stories of real customers.

When you’re ready to get started with a case study:

  • Think about a few goals you’d like to accomplish with your content.
  • Make a list of successful clients that would be strong candidates for a case study.
  • Reach out to the client to get their approval and conduct an interview.
  • Gather the data to present an engaging and effective customer story.

Adobe can help

There are several Adobe products that can help you craft compelling case studies. Adobe Experience Platform helps you collect data and deliver great customer experiences across every channel. Once you’ve created your case studies, Experience Platform will help you deliver the right information to the right customer at the right time for maximum impact.

To learn more, watch the Adobe Experience Platform story .

Keep in mind that the best case studies are backed by data. That’s where Adobe Real-Time Customer Data Platform and Adobe Analytics come into play. With Real-Time CDP, you can gather the data you need to build a great case study and target specific customers to deliver the content to the right audience at the perfect moment.

Watch the Real-Time CDP overview video to learn more.

Finally, Adobe Analytics turns real-time data into real-time insights. It helps your business collect and synthesize data from multiple platforms to make more informed decisions and create the best case study possible.

Request a demo to learn more about Adobe Analytics.

https://business.adobe.com/blog/perspectives/b2b-ecommerce-10-case-studies-inspire-you

https://business.adobe.com/blog/basics/business-case

https://business.adobe.com/blog/basics/what-is-real-time-analytics

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Kristen stewart embraces androgyny in bold rolling stone cover shoot – explore style essay topics, most written responses on staar exams will be graded by a computer, quizrise review: ace tests with ai, writing a case study.

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There are different kinds of case studies. The two main situations where a case study is required are commerce and academic pursuits. In business and commerce, the problem of how to write a case study to suit a particular circumstance, budget, location, and category of goods and services are well documented. Here, how to write a case study within an academic situation is looked at in detail.

A case study is carried out to examine qualitative performance in research, and field studies in the case of naturalistic or scientific inquiries. The main thrust of any case study is investigation. This implies that the person carrying out the study must observe, read, examine, test, investigate, and write a report about the process and its results.

A case study usually has a practical application, and can be set to test a field of knowledge. It can also be used to train students for similar real-life situations in their career life after attending a university. They prepare people for work in offices, factories, hospitals, schools, and courtrooms where investigative procedures are needed.

Stages of Writing a Case Study

  • When the situation, process, location, and time have been decided upon, you must carefully set out a plan. What will be observed or investigated? By whom? For how long?
  • The language you use in your plan must be clear. The terminology and vocabulary must be identical to those used in the situation to be studied; that is, the factory, the courtroom, the restaurant, or the accounting firm.
  • Write a set of questions that will help you decide which data to collect, which data will be considered relevant to the study, and how to analyze it when it is all collected.
  • The questions set out must take any proposals the study will make into consideration. Decide which units of calculation the study will use (that is, scientific measurements such as metric, digital, analog, and so forth). Decide how the calculations will be linked to the proposals made. Decide on the terms of reference and criteria for how the results will be analyzed or interpreted.
  • Do not forget to write down the goals of the study.
  • When the observations and investigation is taking place, make sure all participants understand the aims, the procedure, and which outcomes you wish to reach.
  • Assemble all records, interview questions, materials, and participants and hold a number of meetings to ensure everyone and everything is ready by the start of the study.
  • Ensure that all records, writing, data, and so forth are generated on compatible systems, software, and language.
  • Identify the person who will carry out any editing or crosschecking necessary, and the person who will do the final writing.
  • Ensure that the writing up of the case study is done under similarly rigorous conditions as the investigation.

Topic Selection

A case study that is not aimed at a certain audience and doesn’t solve issues that people encounter is not valuable. Therefore, before choosing a case study topic, you should determine your target audience and get acquainted with it. Only after you know its needs and the problems it faces can you get a clear idea of what topic might be of interest for your audience. When formulating a topic, identify the main problems that may exist within it, and explain why they are important. This way you will make your case study more focused on solution, and thus more valuable.

Key Points to Consider

  • When students need to know how to write a case study, they must address two factors: the process involved, and the method of writing up the findings.
  • The case must be chosen or assigned. It might be the operations of a small business, the assessable aspects of a classroom, the procedures of a hospital emergency room, or the tasks undertaken in a bakery or restaurant, to name a few examples.
  • All materials must be assembled before starting to observe and take notes. Observations are usually recorded on a grid or spreadsheet after the different tasks or procedures are identified, listed, and named. All grids, sheets, and books must be kept together, and pages of relevant material must be marked according to a scheme. Card systems are great for this—some students prefer a CSV spreadsheet.
  • More than in any other scholarly work, facts and figures are more important than ideas and opinions when working on a case study. All facts and figures must adhere to a plan which sets out what the case study will examine, for how long, and under which conditions. The number of people who will participate, the premises or location where it will take place, and all relevant details must be set out before commencement.
  • All accompanying text must be supported by properly-formatted referencing, using APA, MLA, or Chicago/Turabian styles.
  • A self-devised note-taking system is usually optimal, because it helps to keep all observations and calculations in precise order. Organization is vital, and time management skills must be carefully observed if the case study is to be successful.
  • The salient points of an observational or investigative case study must be sought, planned, and reported. Each paragraph of the report must deal with one aspect or procedure, and explain what can be seen in the charts or spreadsheets.
  • The writing must be formal, academic, and precise.

Dos and Don’ts

Common mistakes.

  • Try not to build a case study on an unbalanced or shaky premise.
  • Using old data collected for some other study.
  • Material presented in the wrong order is a frequent error—chronological is best. The report on figures and statistics should come last.
  • Using material and data from other studies runs the risk of repetition.
  • Indecision is an aspect that weakens an otherwise well-researched case study: a frequently-seen flaw is dithering between one stance and another.
  • Not researching all the material thoroughly is another area of failure. Make sure the notes you write are clear and cogent, and create paragraphs of well-prepared writing steadily and surely.
  • Lack of structure is sometimes found to weaken a student’s work in a case study. It is important to make a plan or outline for a successful piece of work.
  • One must exhibit a deep understanding of the entire case. Disorganized work and confusion is not an effective way to persuade an examiner of how well you have covered the material and accounted for your investigation.
  • Understand your aims. An effective case study demonstrates that a student or group of students will go out into a working life well-equipped to communicate ideas, research, and concepts without taking short cuts. The ability to conduct an investigation into a procedure or operation is invaluable in a CV.
  • Poor language skills, inappropriate or irrelevant vocabulary, the wrong tone, and errors in punctuation, grammar, syntax, and structure demonstrate low aptitude.

Now that you have acquainted yourself with the basic case study writing tips and rules, you can check out our case study samples to link theory with practice.

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How to Write an Introduction for a Case Study Report

How to Write an Introduction for a Case Study Report

If you’re looking for examples of how to write an introduction for a case-study report, you’ve come to the right place. Here you’ll find a sample, guidelines for writing a case-study introduction, and tips on how to make it clear. In five minutes or less, recruiters will read your case study and decide whether you’re a good fit for the job.

Example of a case study introduction

An example of a case study introduction should be written to provide a roadmap for the reader. It should briefly summarize the topic, identify the problem, and discuss its significance. It should include previous case studies and summarize the literature review. In addition, it should include the purpose of the study, and the issues that it addresses. Using this example as a guideline, writers can make their case study introductions. Here are some tips:

The first paragraph of the introduction should summarize the entire article, and should include the following sections: the case presentation, the examinations performed, and the working diagnosis, the management of the case, and the outcome. The final section, the discussion, should summarize the previous subsections, explain any apparent inconsistencies, and describe the lessons learned. The body of the paper should also summarize the introduction and include any notes for the instructor.

The last section of a case study introduction should summarize the findings and limitations of the study, as well as suggestions for further research. The conclusion section should restate the thesis and main findings of the case study. The conclusion should summarize previous case studies, summarize the findings, and highlight the possibilities for future study. It is important to note that not all educational institutions require the case study analysis format, so it is important to check ahead of time.

The introductory paragraph should outline the overall strategy for the study. It should also describe the short-term and long-term goals of the case study. Using this method will ensure clarity and reduce misunderstandings. However, it is important to consider the end goal. After all, the objective is to communicate the benefits of the product. And, the solution should be measurable. This can be done by highlighting the benefits and minimizing the negatives.

Structure of a case study introduction

The structure of a case study introduction is different from the general introduction of a research paper. The main purpose of the introduction is to set the stage for the rest of the case study. The problem statement must be short and precise to convey the main point of the study. Then, the introduction should summarize the literature review and present the previous case studies that have dealt with the topic. The introduction should end with a thesis statement.

The thesis statement should contain facts and evidence related to the topic. Include the method used, the findings, and discussion. The solution section should describe specific strategies for solving the problem. It should conclude with a call to action for the reader. When using quotations, be sure to cite them properly. The thesis statement must include the problem statement, the methods used, and the expected outcome of the study. The conclusion section should state the case study’s importance.

In the discussion section, state the limitations of the study and explain why they are not significant. In addition, mention any questions unanswered and issues that the study was unable to address. For more information, check out the APA, Harvard, Chicago, and MLA citation styles. Once you know how to structure a case study introduction, you’ll be ready to write it! And remember, there’s always a right and wrong way to write a case study introduction.

During the writing process, you’ll need to make notes on the problems and issues of the case. Write down any ideas and directions that come to mind. Avoid writing neatly. It may impede your creative process, so write down a rough draft first, and then draw it up for your educational instructor. The introduction is an overview of the case study. Include the thesis statement. If you’re writing a case study for an assignment, you’ll also need to provide an overview of the assignment.

Guidelines for writing a case study introduction

A case study is not a formal scientific research report, but it is written for a lay audience. It should be readable and follow the general narrative that was determined in the first step. The introduction should provide background information about the case and its main topic. It should be short, but should introduce the topic and explain its context in just one or two paragraphs. An ideal case study introduction is between three and five sentences.

The case study must be well-designed and logical. It cannot contain opinions or assumptions. The research question must be a logical conclusion based on the findings. This can be done through a spreadsheet program or by consulting a linguistics expert. Once you have identified the major issues, you need to revise the paper. Once you have revised it twice, it should be well-written, concise, and logical.

The conclusion should state the findings, explain their significance, and summarize the main points. The conclusion should move from the detailed to the general level of consideration. The conclusion should also briefly state the limitations of the case study and point out the need for further research in order to fully address the problem. This should be done in a manner that will keep the reader interested in reading the paper. It should be clear about what the case study found and what it means for the research community.

The case study begins with a cover page and an executive summary, depending on your professor’s instructions. It’s important to remember that this is not a mandatory element of the case study. Instead, the executive summary should be brief and include the key points of the study’s analysis. It should be written as if an executive would read it on the run. Ultimately, the executive summary should include all the key points of the case study.

Clarity in a case study introduction

Clarity in a case study introduction should be at the heart of the paper. This section should explain why the case was chosen and how you decided to use it. The case study introduction varies according to the type of subject you are studying and the goals of the study. Here are some examples of clear and effective case study introductions. Read on to find out how to write a successful one. Clarity in a case study introduction begins with a strong thesis statement and ends with a compelling conclusion.

The conclusion of the case study should restate the research question and emphasize its importance. Identify and restate the key findings and describe how they address the research question. If the case study has limitations, discuss the potential for further research. In addition, document the limitations of the case study. Include any limitations of the case study in the conclusion. This will allow readers to make informed decisions about whether or not the findings are relevant to their own practices.

A case study introduction should include a brief discussion of the topic and selected case. It should explain how the study fits into current knowledge. A reader may question the validity of the analysis if it fails to consider all possible outcomes. For example, a case study on railroad crossings may fail to document the obvious outcome of improving the signage at these intersections. Another example would be a study that failed to document the impact of warning signs and speed limits on railroad crossings.

As a conclusion, the case study should also contain a discussion of how the research was conducted. While it may be a case study, the results are not necessarily applicable to other situations. In addition to describing how a solution has solved the problem, a case study should also discuss the causes of the problem. A case study should be based on real data and information. If the case study is not valid, it will not be a good fit for the audience.

Sample of a case study introduction

A good case study introduction serves as a map for the reader to follow. It should identify the research problem and discuss its significance. It should be based on extensive research and should incorporate relevant issues and facts. For example, it may include a short but precise problem statement. The next section of the introduction should include a description of the solution. The final part of the introduction should conclude with the recommended action. Once the reader has a sense of the direction the study will take, they will feel confident in pursuing the study further.

In the case of social sciences, case studies cannot be purely empirical. The results of a case study can be compared with those of other studies, so that the case study’s findings can be assessed against previous research. A case study’s results can help support general conclusions and build theories, while their practical value lies in generating hypotheses. Despite their utility, case studies often contain a bias toward verification and tend to confirm the researcher’s preconceived notions.

In the case of case studies, the conclusions section should state the significance of the findings, stating how the findings of the study differ from other previous studies. Likewise, the conclusion section should summarize the key findings, and make the reader understand how they address the research problem. In the case of a case study, it is crucial to document any limitations that have been identified. After all, a case study is not complete without further research.

After the introduction, the main body of the paper is the case presentation. It should provide information about the case, such as the history, examination results, working diagnosis, management, and outcome. It should conclude with a discussion, explaining the correlations, apparent inconsistencies, and lessons learned. Finally, the conclusion should state whether the case study presented the results in the desired way. The findings should not be overgeneralized, and the conclusions must be derived from this information.

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How to Write a Case Study Report

A case study is one of the most important academic papers to help you demonstrate what you have learned in the class or the lecture. So, students mostly get case study assignments to illustrate their understanding of a particular topic, lecture, or object. They also get assigned to write a case study report. So, they have to thoroughly study any case study, analyze a problem, and write about what they have learned from that. With that being said, if you are asked to write a case study report and you do not know how to write one, you do not need to worry. We have dug deep to help you learn how to write a case study report in English.

How to Write a Case Study – The Best Step by Step Guide

What is a case study.

A case study is an in-depth analysis of a problem that you should analyze thoroughly to find the best solution. A case study is very related to a short story. It includes the main character, the problem that he faces, and how he figures out to solve the problem. But case studies are not advertisements. Neither it is about the new product coming out.

Case studies are mainly focused on the customers and their experience with the product. So, it should be an in-depth analysis of the customer’s real-life issue and how it was solved using a particular problem.

Or a case study is a form of academic writing that is used to analyze real-life situations, apply the theoretical knowledge that you gained through academic research, and draw a conclusion based on it illustrating how to respond to that situation. Moreover, you can write a case study report about a person, event, object, or place. And it is a phenomenon that you can not study only in the labs.

For instance, you will write a case study report if you are in the field of medicine, business, and social sciences.

How to Write a Case Study Report?

writing any academic paper including a case study can be very easy and time-saving if you follow a defined structure. Most importantly, the aim is not only to write a case study but to craft a case study that your reader will read. So, the following are some steps that you should follow to write a case study.

  • Identify your audience: The first thing you need to do is figure out who is going to read your paper. Then, find out what they might be interested in. So that, you can make sure that your reader will read your case study and get whatever they need from it.
  • Figure out the goal of your case study: Now that you know who are going to read your case study, figure out what is the purppose of writing your case study. Besides, try to set realistic goals.
  • Identify the Problem: Next, you should figure out what is the problem tha you need to solve and what can be potential solutions or ways to solve the target problem.
  • Use data and statistic: One of the best ways to support you argument is to back it up with real data and statistic. So, do some research and collect data illustrate your case study key points.
  • Make it relatable : No one will be ready to go through your case study if it is not relatable to them. So, you should figure out ways that can help your target audience relate to the problem that you have studied and the solution that you have come up wih.
  • Lastly, write your case study: The final step is to start writing yoru case study based on the research that you have done and data that you have collected.

Structure of the Case Study Report

So, now that you have learned what you need to do before actually writing your case study report, you are good to start writing your case study report. To write a case study report that your target audience is going to read, we recommend you follow a fine structure.

Introduction

In the first part of your case study report, you should introduce the purpose of your case study report and what problem is your case study report addressing. It should be brief but descriptive enough to help your reader understand what you should expect from your paper beforehand.

The main body of your case study report has two main parts: the description and the discussion.

Description

In this part, provide a description of the problem that you are trying to get a solution for. Besides, while writing this part, we recommend you assume that your reader has no knowledge about the problem. So, thoroughly describe what it is, how it is affecting the masses, and more.

In the above part, you give a description of the problem while in the discussion part, you have to discuss the issues based on your research and the data that you have collected so far. So, you may have to:

  • draw an outline of the main problem
  • how the problem can be further described through academic literature
  • suggest ways to solve the problem
  • lastly, evaluate the suggested solutions for that particular problem.

In the last section, paraphrase your thesis and summarize your case study report. And conclude your study by giving suggestions on how to solve the problem. Also, provide strong reasons why the solutions that you are recommending are worth the try.

Lastly, go through your case study report and look for areas that you need to fill. Besides, you should also check whether the facts and the figures are accurate. Then, take your time and double-check for grammar, spelling, and punctuation errors.

You may want to read more about:

  • How to Write a Lab Report in English
  • 5 Tips on How to Avoid Grammar Mistakes in Your Essay
  • Scholarship Essay Tips to Make Your Application Stand Out
  • How to Write a Literature Review in 5 Easy Steps
  • How to Write an Annotated Bibliography

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  1. How to Write a Case Study: from Outline to Examples

    Essay Writing All You Wanted to Know About How to Write a Case Study Written by Daniel Pn. February 15, 2023 11 min read Share the article What do you study in your college? If you are a psychology, sociology, or anthropology student, we bet you might be familiar with what a case study is.

  2. Writing a Case Study

    How to Approach Writing a Case Study Research Paper General information about how to choose a topic to investigate can be found under the "Choosing a Research Problem" tab in the Organizing Your Social Sciences Research Paper writing guide.

  3. Writing a case report in 10 steps

    First steps Begin by sitting down with your medical team to discuss the interesting aspects of the case and the learning points to highlight. Ideally, a registrar or middle grade will mentor you and give you guidance. Another junior doctor or medical student may also be keen to be involved.

  4. Case study

    Excel at writing | How to write... | Case study Writing a case study What is a case study? A case study requires you to analyse a specific situation and discuss how its different elements relate to theory. The case can refer to a real-life or hypothetical event, organisation, individual or group of people and/or issue.

  5. What Is a Case Study?

    Step 1: Select a case Once you have developed your problem statement and research questions, you should be ready to choose the specific case that you want to focus on. A good case study should have the potential to: Provide new or unexpected insights into the subject Challenge or complicate existing assumptions and theories

  6. Guidelines To Writing A Clinical Case Report

    The most common reasons for publishing a case are the following: 1) an unexpected association between diseases or symptoms; 2) an unexpected event in the course observing or treating a patient; 3) findings that shed new light on the possible pathogenesis of a disease or an adverse effect; 4) unique or rare features of a disease; 5) unique therap...

  7. Writing a Case Study Analysis

    Introduction Identify the key problems and issues in the case study. Formulate and include a thesis statement, summarizing the outcome of your analysis in 1-2 sentences. Background Set the scene: background information, relevant facts, and the most important issues. Demonstrate that you have researched the problems in this case study.

  8. Writing the Case Study

    1. Define the task Your first step is to read the case and all the instructions for the assignment. Use the checklist as a guide. You can print out this checklist to record your definition of the task. You may find it helpful to compare and discuss your understanding of the task with other students or colleagues.

  9. Case studies

    Case studies. A case study is used to explore a problem or issue in a specific real world context. You are usually asked to apply wider reading or theory to analyse what is happening in the case. They are often used in subjects such as business or healthcare. There are two main ways you might encounter case studies in your assignments:

  10. How to Write a Case Study

    Step 2: Create a theoretical framework. Theoretical frameworks are used to guide the analysis and interpretation of data in a case study. The framework should provide a clear explanation of the key concepts, variables, and relationships that are relevant to the research question. The theoretical framework can be drawn from existing literature ...

  11. Tips for writing a case report for the novice author

    Introduction. For many doctors and other healthcare professionals, writing a case report represents the first effort at getting articles published in medical journals and it is considered a useful exercise in learning how to write scientifically due to similarity of the basic methodology.1 Case reports aim to convey a clinical message.2,3 Despite different types of case reports, they all aim ...

  12. Write Online: Case Study Report Writing Guide

    Summary of Resources. Within this section, we have provided you with. our sample case study report, typical structure of a case study report, all of the handouts found within this guide, external links and resources, and. activities and exercises. Prepared by.

  13. Case studies

    You may be asked to write a case study as an essay, as part of a longer assignment or as a report. Examples of cases An organisation. For example a company, a business, a school, a sports club, a health body. A group. For example a class of pupils, an individual team within an organisation, a project group, a sports club. An individual.

  14. Ten Steps to Writing an Effective Case Report (Part 1)

    Step 1: Identify the Category of Your Case Report. An unexpected association between diseases or symptoms. An unexpected event in the course of observing or treating a patient. Findings that shed new light on the possible pathogenesis of a disease or an adverse effect. Unique or rare features of a disease. Unique therapeutic approaches.

  15. Case Study Format

    1. How to Format a Case Study 2. Case Study Format Template 3. Case Study Format Examples How to Format a Case Study When it comes to crafting a compelling case study, understanding how to write case study format is key to presenting your research effectively.

  16. Case Study Method: A Step-by-Step Guide for Business Researchers

    Case study reporting is as important as empirical material collection and interpretation. The quality of a case study does not only depend on the empirical material collection and analysis but also on its reporting (Denzin & Lincoln, 1998). A sound report structure, along with "story-like" writing is crucial to case study reporting.

  17. PDF How to write a case study

    How to write a case study This guide explains how to write a descriptive case study. A descriptive case study describes how an organization handled a specific issue. Case studies can vary in length and the amount of details provided. They can be fictional or based on true events. Why should you write one?

  18. How to write a manuscript/case report

    Libraries. Chester Fritz Library. Library of the Health Sciences. Thormodsgard Law Library. University of North Dakota. Research Guides. Publishing. How to write a manuscript/case report. From why you should publish to picking a journal and all the steps in between, this guide will help you publish a manuscript.

  19. How to write a case study

    To write a great case study, you need to: Celebrate the customer and make them — not a product or service — the star of the story. Craft the story with specific audiences or target segments in mind so that the story of one customer will be viewed as relatable and actionable for another customer.

  20. How to write up your case study

    How to write up your case study. The following structure is commonly used for case study reports. Note: An analytical case study will include only sections 1-5. A problem-solving case study will include all sections 1-8. 1. Title page. 2. Table of contents.

  21. how to write an academic report: Examples and tips

    how to write an academic report: Examples and tips Leave a Comment / Report Writing / By Owen Ingram Writing a report should be concise and to the point. It should also be relevant to the topic. Make sure to check your work with someone and read it aloud. Proofreading is also important because computer programs cannot catch every mistake.

  22. How to Write a Case Study

    A case study is carried out to examine qualitative performance in research, and field studies in the case of naturalistic or scientific inquiries. The main thrust of any case study is investigation. This implies that the person carrying out the study must observe, read, examine, test, investigate, and write a report about the process and its ...

  23. How to Write an Introduction for a Case Study Report

    The body of the paper should also summarize the introduction and include any notes for the instructor. The last section of a case study introduction should summarize the findings and limitations of the study, as well as suggestions for further research. The conclusion section should restate the thesis and main findings of the case study.

  24. How to Write a Case Study Report

    Most importantly, the aim is not only to write a case study but to craft a case study that your reader will read. So, the following are some steps that you should follow to write a case study. Identify your audience: The first thing you need to do is figure out who is going to read your paper. Then, find out what they might be interested in.

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    0 likes, 0 comments - academic_assignments_services on February 11, 2024: "We provide the best assignment writing services in all fields of study. Your assignment data will..." Academic Assignments Services on Instagram: "We provide the best assignment writing services in all fields of study.