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How Great Leaders Communicate

  • Carmine Gallo

importance of oral communication in organization

Four strategies to motivate and inspire your team.

Transformational leaders are exceptional communicators. In this piece, the author outlines four communication strategies to help motivate and inspire your team: 1) Use short words to talk about hard things. 2) Choose sticky metaphors to reinforce key concepts. 3) Humanize data to create value. 4). Make mission your mantra to align teams.

In the age of knowledge, ideas are the foundation of success in almost every field. You can have the greatest idea in the world, but if you can’t persuade anyone else to follow your vision, your influence and impact will be greatly diminished. And that’s why communication is no longer considered a “soft skill” among the world’s top business leaders. Leaders who reach the top do not simply pay lip service to the importance of effective communication. Instead, they study the art in all its forms — writing, speaking, presenting — and constantly strive to improve on those skills.

importance of oral communication in organization

  • Carmine Gallo is a Harvard University instructor, keynote speaker, and author of 10 books translated into 40 languages. Gallo is the author of The Bezos Blueprint: Communication Secrets of the World’s Greatest Salesman  (St. Martin’s Press).

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importance of oral communication in organization

Importance Of Effective Communication In An Organization 2024

Effective communication is vital in all forms of life and of course even more vitally across all businesses and industries. If you don't run a tight ship then you can fall foul of confusion in the ranks.

Apple and Microsoft became highly successful companies not just because they had a great product to sell that people wanted or required, but also because their employees were all pulling in the same direction. This goal-oriented outlook came by way of effective communication from the top down, but also across with leaders of teams making sure that everyone knew what they had to do, and when it needed to be done by.

If open communication be it written or oral within a workplace is encouraged, a more cohesive and effective team will emerge, and this will show up on the bottom line. Good communication within a team also tends to build trust and boost employee morale. When managers communicate effectively, employees feel that they are well informed of the company’s direction and vision, there is no misunderstanding, and they will feel more secure within their role. 

Importance of Effective Communication in An Organization 

1. it boosts growth .

Effective communication is important when it comes to developing a better company culture and the growth and plays a pivotal role in driving growth and success in any setting, be it within a business, a team, or even personal relationships. When individuals are able to communicate their thoughts, ideas, and goals clearly and concisely, it leads to increased understanding, collaboration, and productivity. By fostering open dialogue, active listening, and clear messaging, effective communication paves the way for growth, innovation, and success.

2. It increases innovation

Effective communication plays a vital role in fostering innovation within an organization and can be achieved via idea sharing and collaboration, active listening and feedback, cross-functional communication, and transparent and inclusive communication.

On the subject of idea sharing and collaboration, when individuals feel comfortable expressing their thoughts and opinions, it creates a fertile ground for innovation.

With regards to active listening and feedback, when individuals actively listen to others' ideas and provide constructive feedback, it promotes a culture of mutual respect and encourages the free exchange of ideas. Constructive feedback helps refine and strengthen innovative concepts, leading to improved outcomes.

On the subject of cross-functional communication, effective communication facilitates collaboration across departments, teams, and disciplines, enabling the cross-pollination of ideas. By breaking down silos and encouraging interdisciplinary communication, organizations can leverage diverse skill sets and knowledge, resulting in fresh insights and breakthrough innovations.

Last but not least, transparent and inclusive communication can facilitate collaboration across departments, teams, and disciplines, enabling the cross-pollination of ideas. By breaking down silos and encouraging interdisciplinary communication, organizations can leverage diverse skill sets and knowledge, resulting in fresh insights and breakthrough innovations.

3. It improves productivity

Effective communication has a significant impact on productivity in the workplace. When communication is clear and concise, employees have a better understanding of their roles, responsibilities, and objectives. Clear communication eliminates confusion and ambiguity, enabling employees to prioritize their tasks and work efficiently towards specific goals. The end result of all that? You got it. Improved productivity.

4. It increases efficiency

Effective communication plays a key role in increasing efficiency within an organization. There are several ways in which it contributes to improved efficiency. Experts maintain that it can come via clear instructions and expectations, more streamlined processes, timely information sharing, regular feedback and performance evaluation, effective collaboration and teamwork, and better utilization of technology. By eliminating misunderstandings, facilitating quick decision-making, promoting teamwork, and leveraging technology, efficient communication optimizes workflows and resource utilization, leading to improved overall efficiency within the organization

Learn how to develop the most in-demand skills for your future career!

Discover how you can acquire the most in-demand skills with our free report, and open the doors to a successful career. 

5. It increases loyalty

Effective communication plays a crucial role in fostering employee loyalty within an organization. When employees feel that their voices are heard, opinions are valued, and information is transparently shared, they develop a sense of trust and belonging. Open and honest communication from leaders and managers helps establish a culture of transparency and integrity, creating an environment where employees feel comfortable expressing their concerns, ideas, and feedback. By actively listening to their employees, leaders can address their needs and provide support, which in turn boosts morale and loyalty.

6. It increases employee engagement

Effective communication plays a vital role in increasing employee engagement within an organization and there are several ways to make employees more involved. These can be open and transparent communication, two-way communication, recognition and feedback, making sure that levels of expectation are clearly set out, empowerment and autonomy is provided to all levels of employees, and teams are regularly communicated to and encouraged to collaborate on tasks. Effective communication that is open, transparent, two-way, and focused on recognition, feedback, clarity, empowerment, growth, and collaboration contributes to increased employee engagement.

7. It resolves problems

Effective communication serves as a powerful tool in resolving work problems and conflicts. When faced with challenges or disagreements, open and honest communication allows individuals to express their concerns, perspectives, and emotions in an early and respectful manner. By actively listening to each other, seeking to understand different viewpoints, and engaging in constructive dialogue, parties involved can find common ground and work towards a mutually beneficial resolution. Clear communication helps clarify misunderstandings, addresses underlying issues, and prevents conflicts from escalating further.

8. It enhances skills

Effective communication plays a significant role in enhancing skills in various areas. There are many ways that it can contribute to skills development and those include; greater clarity and articulation, an increase in active listening, greater incidences of nonverbal communication, better empathy and rapport-building, advanced conflict resolution and negotiation, and more effective written communication. Overall, effective communication enhances various skills, including clarity and articulation, active listening, nonverbal communication, empathy, conflict resolution, negotiation, presentation, and written communication. By consciously practicing and refining these skills, individuals can become more effective communicators, leading to improved personal and professional growth.

Conclusion 

Communication is key in business, and those organizations that have been able to master this crucial art of open and honest channels of communication between leaders and employees, and vice versa, will be best placed to reap all of the benefits. With open, honest and effective communication organizations will be able to mitigate conflict, increase employee engagement, improved productivity, a healthy workplace culture, boosted employee satisfaction, and increased innovation. 

Can being a great communicator be taught? You bet it can! Anyone can be a great communicator with training and practice and as an added bonus, it can make you a better leaders. The best communicators and leaders spend time developing, practicing and incorporating feedback into their communication efforts. These skills can be honed by doing a leadership management and teams course , and/or a leadership and organizational development course from a leading online university that offers MBA and BBA programs. 

Download our brand new free report on how you can acquire the most important skills for becoming a more successful communicator and effective leader.

Looking to Improve your Workplace Communication Skills?

Discover how you can acquire the most important workplace communication skills with our free report below.

Download the free report  now and find out how you can do this and stay ahead of the competition!

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the importance of effective communication in a business organization

Common types of communication in the workplace

Experts maintain that there are four common types of communication in the workplace, namely verbal, nonverbal, written, and visual. Verbal, or oral communication among employees and managers plays an important part because at its core it means using speech to share information with other people. 

Verbal communication: Verbal communication involves the use of spoken words, tone of voice, and effective listening. It helps in resolving misunderstandings by providing clarity and immediate feedback. Through face-to-face conversations, phone calls, or video conferences, individuals can express their thoughts, ask questions, and seek clarification in real-time, ensuring clear understanding and reducing the chances of misinterpretation.

Nonverbal communication: Nonverbal cues such as body language, facial expressions, and gestures convey important information in workplace interactions. Paying attention to nonverbal cues helps individuals understand emotions, attitudes, and intentions, which can aid in resolving communication problems. For example, observing signs of frustration or confusion allows others to respond appropriately and offer support or clarification.

Written communication: Written communication, including emails, memos, reports, and documentation, provides a clear and permanent record of information. It helps overcome communication problems by ensuring that details are accurately conveyed, allowing individuals to refer back to messages for reference or clarification. Written communication also provides time for thoughtful reflection and revision, reducing the likelihood of misunderstandings caused by hasty or impulsive responses.

Visual communication: Visual aids such as charts, graphs, diagrams, and presentations can enhance understanding and overcome communication barriers. Visual communication simplifies complex information, making it easier to grasp and remember. Visuals can be especially useful when dealing with diverse audiences or when language barriers exist, as they transcend linguistic differences and convey information in a universally understandable manner.

How to develop communication skills as a manager

Having effective management communication and an effective communication strategy can help improve many aspects of a business. There are many ways you can improve management communication in the workplace, as every company is different. Some of the best practice tips on how managers can develop and improve their management communication skills are, work on writing skills, create an open channel for communication, listen and be receptive, involve your team and be transparent, and have a primary channel of communication. 

How to develop communication skills between managers and employees at work

It goes without saying that that the importance of communication between managers and employees is one of the most important factors of any successful business. Clear and effective communication helps ensure everyone is on the same page regarding objectives, direction, and expectations. It means everyone knows where they stand. Experts maintain that there are six ways to improve communication between managers and employees and those are, meet weekly, have regular 1-2-1s, keep employees in the loop, have an open door policy with managers, take advantage of tools that improve communication, and ask for and give feedback.

How to improve communication skills of employees working remotely

There is an expression that goes, "out of sight, out of mind." When managers are dealing with employees that are not in an office environment daily, communication levels and frequency of communication can slip. But this need not be the case. Fortunately, there are examples you can look to for inspiration and guidance as you adapt to the dynamics of managing remote working teams. Good communication skills means saying good morning either on a video or via a message in Teams, engaging in casual chit chat, and trying to meet offline when possible. Be proactive with communication and don't just wait for planned meetings, and respect time differences.  

Challenges of communication training for employees

Communication is a vital skill for any trainer, whether delivering online or in-person sessions, facilitating group activities, or providing feedback. However, lack of communication and communication challenges and barriers can arise in any training scenario, affecting the quality of learning outcomes and the satisfaction of the participants. But all hope is not lost. There are ways to address these issues and ensure effective communication with training stakeholders. Identify the audience, choose the right mode of training that suits attendees, use clear and concise language, handle difficult situations, and finally evaluate and improve by using surveys, tests, observations, or feedback forms, to measure the effectiveness and impact of your communication on your audience's learning outcomes and satisfaction.

Should you invest in a leadership and communication training course for your staff?

In short, the answer is yes. The right leadership and communication development program can improve productivity, employee retention, engagement levels, corporate culture, and internal hiring. More and more studies are showing that effective communication and communication-related skills amongst employees contribute to some of an organization’s most important KPIs, including profitability, productivity, and client engagement. Whilst on the subject of leadership training, it has been proven that leadership development boosts employee engagement, increases the organization's ability to deal with gaps in the talent pipeline, and reduces the headaches and costs associated with turnover. 

What are the best communication training programs?

People learn in different ways and in accordance with their own timeframes. This is why organizations should take these things and more into account before settling on training programs that are right for your organization. Although we're biased, at Nexford, we have a broad range of online courses for you to take, whether you're interested in entrepreneurship, AI, leadership, data analytics and much more.

Mark Talmage-Rostron

Mark is a college graduate with Honours in Copywriting. He is the Content Marketing Manager at Nexford, creating engaging, thought-provoking, and action-oriented content.

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Oral Communication

What is oral communication.

Oral communication refers to the process of exchanging information, thoughts, and ideas through spoken words. It is a soft skill that allows individuals to express themselves effectively and convey messages to others in a clear and concise manner.

Importance of Oral Communication

Oral communication plays a crucial role in both personal and professional settings. It facilitates effective interactions, enhances relationships, and promotes understanding among individuals. Proficient oral communication skills are highly valued by employers, as they contribute to teamwork, problem-solving, and collaboration.

Key Elements of Oral Communication

Effective oral communication involves various key elements, including clarity, coherence, conciseness, and relevance. Clarity ensures that the message is easily understood by the recipient, while coherence ensures a logical flow of ideas. Conciseness helps convey the message efficiently, avoiding unnecessary and redundant information. Relevance ensures that the information shared is meaningful and applicable to the context.

Verbal and Nonverbal Aspects

Oral communication encompasses both verbal and nonverbal aspects. Verbal communication refers to the use of words, grammar, and language structure to express ideas, while nonverbal communication involves facial expressions, gestures, body language, and tone of voice. Both aspects are important to effectively convey messages, as they provide additional cues and emphasize certain points.

Enhancing Oral Communication Skills

Improving oral communication skills can be achieved through practice and development of specific techniques. Active listening, clarity in speech, organizing thoughts, adapting communication style to the audience, and using appropriate nonverbal cues are some strategies to enhance oral communication.

Applications of Oral Communication

Oral communication is utilized in various settings, such as meetings, presentations, interviews, negotiations, and interpersonal interactions. It is essential for building relationships, resolving conflicts, delivering persuasive speeches, imparting knowledge, and fostering collaboration within teams.

The Importance of Assessing a Candidate's Oral Communication Skills

Assessing a candidate's oral communication skills is crucial for ensuring effective and efficient communication within an organization. By evaluating how well a candidate can express ideas, convey messages, and engage in meaningful conversations, businesses can make informed hiring decisions.

Clear and Effective Communication: Oral communication skills are essential for employees to clearly articulate their thoughts, ideas, and instructions to colleagues, clients, and stakeholders. Assessing a candidate's ability to convey information in a coherent and concise manner is essential for fostering effective collaboration and avoiding misunderstandings.

Professional Presentations and Meetings: Strong oral communication skills are particularly important for individuals who need to conduct presentations, participate in meetings, and engage in discussions. Assessing a candidate's oral communication skills helps ensure they can confidently deliver presentations, actively contribute in meetings, and effectively collaborate with team members.

Customer Interactions and Client Relationships: For roles that involve interacting with customers or building client relationships, assessing a candidate's oral communication skills is vital. The ability to listen actively, understand customer needs, and communicate clearly can greatly impact customer satisfaction and loyalty.

Problem-solving and Conflict Resolution: Effective oral communication is essential for problem-solving and conflict resolution within a team or across departments. By evaluating a candidate's ability to communicate ideas, actively listen to others, and effectively negotiate, businesses can identify individuals who can contribute to a positive and productive work environment.

Assessing Candidates on Oral Communication Skills

Alooba offers a range of tests designed to assess a candidate's oral communication skills effectively. By utilizing these tests, organizations can evaluate the candidate's ability to communicate clearly and effectively in various scenarios. Here are some test types available on Alooba that are relevant to assessing oral communication skills:

Written Response Test : This test allows candidates to provide a written response or essay on a given topic. It assesses the candidate's ability to organize thoughts, convey ideas coherently, and effectively communicate through writing.

Asynchronous Interview : With the Asynchronous Interview test, candidates answer questions by submitting a video response of themselves. This test evaluates not only the candidate's verbal communication skills but also their nonverbal cues, such as body language and tone of voice.

By incorporating these assessment methods into the hiring process, organizations can gain valuable insights into a candidate's oral communication abilities, ensuring they select individuals who can effectively express themselves and engage in meaningful conversations within the workplace.

Subtopics within Oral Communication

Oral communication encompasses various subtopics, each playing a crucial role in effective interpersonal and professional interactions. Here are some key areas covered under oral communication:

Verbal Clarity : Verbal clarity focuses on the candidate's ability to express ideas, thoughts, and information clearly and concisely. It assesses their proficiency in using appropriate language, grammar, and vocabulary to ensure their message is easily understood by others.

Listening Skills : Active listening is an integral part of oral communication. Assessing a candidate's listening skills involves evaluating their ability to pay attention, comprehend information, and respond appropriately. Strong listening skills enable effective understanding and facilitate meaningful conversations.

Public Speaking : Public speaking evaluates a candidate's ability to effectively present information and ideas before an audience. This subtopic assesses their confidence, articulation, use of body language, and overall ability to engage and captivate listeners.

Interpersonal Communication : Interpersonal communication focuses on how well a candidate can interact and communicate with others on a personal level. It assesses their ability to build rapport, establish trust, and effectively convey thoughts and ideas in one-on-one or small group settings.

Nonverbal Communication : Nonverbal communication includes facial expressions, gestures, body language, and tone of voice. Evaluating a candidate's nonverbal communication skills helps understand their ability to convey emotions, maintain engagement, and make a positive impact during conversations.

By assessing these subtopics within oral communication, organizations can identify candidates who possess strong communication skills and can effectively contribute to the success of the team and the organization as a whole.

Oral communication is utilized in various contexts, both in personal and professional settings. Understanding how oral communication is applied can help individuals and organizations recognize its significance. Here are some common applications of oral communication:

Meetings and Presentations : Oral communication is crucial during meetings, where individuals discuss ideas, provide updates, and make decisions. It also plays a vital role in presentations, enabling speakers to share information, persuade audiences, and engage with listeners effectively.

Negotiations and Conflict Resolution : Effective oral communication is essential during negotiations, allowing parties to express their perspectives, collaborate, and reach agreements. It is also valuable in conflict resolution, helping individuals address conflicts, find common ground, and work towards resolutions.

Customer Service and Sales : Oral communication plays a vital role in customer service, where representatives need to understand customer needs, address inquiries, and provide solutions effectively. In sales, oral communication helps build relationships, highlight product benefits, and close deals through persuasive conversations.

Interviews and Interpersonal Interactions : Oral communication is critical during interviews where candidates communicate their qualifications, skills, and experiences to potential employers. It is also utilized in daily interpersonal interactions, facilitating effective communication with colleagues, supervisors, and clients.

Training and Team Collaboration : Oral communication is employed in training sessions, workshops, and seminars to impart knowledge, share insights, and promote collaborative learning. It is also essential for team collaboration, enabling members to exchange ideas, coordinate tasks, and foster a cohesive working environment.

Understanding the applications of oral communication highlights its significance in various aspects of life. Proficient oral communication skills contribute to successful interactions, effective teamwork, and positive relationships both inside and outside the workplace.

Roles Requiring Good Oral Communication Skills

Certain roles heavily rely on individuals having strong oral communication skills to excel in their responsibilities. These positions involve frequent interactions with colleagues, clients, and stakeholders, making effective communication pivotal. Here are some types of roles that require candidates with excellent oral communication skills:

Insights Analyst : Insights analysts need to effectively communicate their findings and analysis to various stakeholders, including management teams and clients. They must deliver clear and concise insights through reports and presentations, ensuring the information is easily understood.

Marketing Analyst : Marketing analysts collaborate with cross-functional teams and communicate data-driven marketing strategies. They need strong oral communication skills to present campaign performance, share insights, and discuss target audience behaviors effectively.

Product Analyst : Product analysts play a vital role in communicating product ideas, requirements, and user feedback to development teams. They collaborate with stakeholders, providing comprehensive insights to enhance products and drive innovation.

Customer Service Representative : Customer service representatives consistently interact with customers, providing support and addressing inquiries. Effective oral communication skills are crucial in delivering exceptional customer service, ensuring clear understanding and resolution of customer concerns.

Trainer : Trainers rely heavily on oral communication to deliver training sessions, workshops, and presentations to diverse audiences. They must communicate concepts and instructions clearly, ensuring trainees understand and retain the information being shared.

Team Leader : Team leaders need strong oral communication skills to effectively communicate goals, expectations, and feedback to their team members. They facilitate open communication, foster collaboration, and motivate their teams towards success.

Public Speaker : Public speakers rely on their oral communication skills to engage, inform, and inspire audiences during presentations, conferences, and events. They need to deliver memorable speeches with clarity, confidence, and effective storytelling.

Negotiator : Negotiators use their oral communication skills to engage in effective discussions, reach agreements, and resolve conflicts. Strong communication enables them to articulate their position, actively listen, and negotiate mutually beneficial outcomes.

Interviewer : Interviewers rely on their oral communication skills to ask relevant questions, assess candidates' qualifications, and effectively evaluate their fit for a position. They need to conduct interviews that encourage open dialogue and elicit detailed responses.

These roles exemplify the importance of oral communication skills in various professional settings. Organizations seeking individuals for these positions prioritize candidates who can effectively express themselves, engage with others, and contribute to the success of their teams.

Associated Roles

Etl developer.

ETL Developers specialize in the process of extracting data from various sources, transforming it to fit operational needs, and loading it into the end target databases or data warehouses. They play a crucial role in data integration and warehousing, ensuring that data is accurate, consistent, and accessible for analysis and decision-making. Their expertise spans across various ETL tools and databases, and they work closely with data analysts, engineers, and business stakeholders to support data-driven initiatives.

Growth Analyst

The Growth Analyst role involves critical analysis of market trends, consumer behavior, and business data to inform strategic growth and marketing efforts. This position plays a key role in guiding data-driven decisions, optimizing marketing strategies, and contributing to business expansion objectives.

Insights Analyst

Insights Analysts play a pivotal role in transforming complex data sets into actionable insights, driving business growth and efficiency. They specialize in analyzing customer behavior, market trends, and operational data, utilizing advanced tools such as SQL, Python, and BI platforms like Tableau and Power BI. Their expertise aids in decision-making across multiple channels, ensuring data-driven strategies align with business objectives.

Marketing Analyst

Marketing Analysts specialize in interpreting data to enhance marketing efforts. They analyze market trends, consumer behavior, and campaign performance to inform marketing strategies. Proficient in data analysis tools and techniques, they bridge the gap between data and marketing decision-making. Their role is crucial in tailoring marketing efforts to target audiences effectively and efficiently.

Product Analyst

Product Analysts utilize data to optimize product strategies and enhance user experiences. They work closely with product teams, leveraging skills in SQL, data visualization (e.g., Tableau), and data analysis to drive product development. Their role includes translating business requirements into technical specifications, conducting A/B testing, and presenting data-driven insights to inform product decisions. Product Analysts are key in understanding customer needs and driving product innovation.

Product Manager

Product Managers are responsible for the strategy, roadmap, and feature definition of a product or product line. They work at the intersection of business, technology, and user experience, focusing on delivering solutions that meet market needs. Product Managers often have a background in business, engineering, or design, and are skilled in areas such as market research, user experience design, and agile methodologies.

Related Skills

Other names for Oral Communication include Verbal Communication , and Speaking .

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I was at WooliesX (Woolworths) and we used Alooba and it was a highly positive experience. We had a large number of candidates. At WooliesX, previously we were quite dependent on the designed test from the team leads. That was quite a manual process. We realised it would take too much time from us. The time saving is great. Even spending 15 minutes per candidate with a manual test would be huge - hours per week, but with Alooba we just see the numbers immediately.

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We get a high flow of applicants, which leads to potentially longer lead times, causing delays in the pipelines which can lead to missing out on good candidates. Alooba supports both speed and quality. The speed to return to candidates gives us a competitive advantage. Alooba provides a higher level of confidence in the people coming through the pipeline with less time spent interviewing unqualified candidates.

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How can you accurately assess somebody's technical skills, like the same way across the board, right? We had devised a Tableau-based assessment. So it wasn't like a past/fail. It was kind of like, hey, what do they send us? Did they understand the data or the values that they're showing accurate? Where we'd say, hey, here's the credentials to access the data set. And it just wasn't really a scalable way to assess technical - just administering it, all of it was manual, but the whole process sucked!

Cole Brickley , Avicado ( Director Data Science & Business Intelligence )

The diversity of our pool has definitely improved so we just have many more candidates from just different backgrounds which I am a huge believer in. It makes the team much better, it makes our output much better and gives us more voices in terms of building the best product and service that we can.

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I wouldn't dream of hiring somebody in a technical role without doing that technical assessment because the number of times where I've had candidates either on paper on the CV, say, I'm a SQL expert or in an interview, saying, I'm brilliant at Excel, I'm brilliant at this. And you actually put them in front of a computer, say, do this task. And some people really struggle. So you have to have that technical assessment.

Mike Yates , The British Psychological Society ( Head of Data & Analytics )

We were very quickly quite surprised with the quality of candidates we would get from Alooba. We ended up hiring eight different analysts via Alooba in about a year's time, which is quite extraordinary for us because we actually have almost never used a recruitment agency for any role. It has been our best outsourcing solution by far.

Oz Har Adir , Vio.com ( Founder & CEO )

For data engineering & analytics these take-home assignments we were doing ourselves are a bit time consuming so we wanted to automate that and also reduce the time candidates were spending on the assessment.

Sharin Fritz , Personio ( Tech Talent Acquisition )

  • Organizational Behaviour
  • Business Communication

Oral Communication - Meaning, Advantages and Limitations

Oral communication implies communication through mouth . It includes individuals conversing with each other, be it direct conversation or telephonic conversation. Speeches, presentations, discussions are all forms of oral communication.

Oral communication is generally recommended when the communication matter is of temporary kind or where a direct interaction is required. Face to face communication (meetings, lectures, conferences, interviews, etc.) is significant so as to build a rapport and trust.

Advantages of Oral Communication

Oral Communication

Disadvantages/Limitations of Oral Communication

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Authorship/Referencing - About the Author(s)

The article is Written By “Prachi Juneja” and Reviewed By Management Study Guide Content Team . MSG Content Team comprises experienced Faculty Member, Professionals and Subject Matter Experts. We are a ISO 2001:2015 Certified Education Provider . To Know more, click on About Us . The use of this material is free for learning and education purpose. Please reference authorship of content used, including link(s) to ManagementStudyGuide.com and the content page url.
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Managing Organizational Communication

Overview The Importance of a Comprehensive Communication Strategy Building a Communication Strategy Audience Vehicles and Approaches Types of Messages Legal Issues

Communication is a vital management component to any organization. Whether the purpose is to update employees on new policies, to prepare for a weather disaster, to ensure safety throughout the organization or to listen to the attitudes of employees, effective communication is an integral issue in effective management. To be successful, organizations should have comprehensive policies and strategies for communicating with their constituencies, employees and stakeholders as well as with the community at large.

The following communication topics are discussed in this toolkit:

  • The impact of effective and ineffective communication on the organization and its employees.
  • How to build an effective communication strategy.
  • The various constituencies affected by the communicated information.
  • Measuring results.
  • How to select the appropriate audience for each type of message.
  • The types of communication methods used in organizations.

The Importance of a Comprehensive Communication Strategy

Most HR professionals and organizational leaders agree that linking corporate communication to business strategy is essential to effective and consistent business operations. With a formal and comprehensive communication strategy, organizations can ensure that they:

  • Communicate consistent messages.
  • Establish a recognizable employment brand.
  • Deliver messages from the top that are congruent with the organization's mission, vision and culture.

The impact of effective communication

Effective communication may contribute to organizational success in many ways. It:

  • Builds employee morale, satisfaction and engagement.
  • Helps employees understand terms and conditions of their employment and drives their commitment and loyalty.
  • Educates employees on the merits of remaining union-free (if that is the organization's goal).
  • Gives employees a voice—an increasingly meaningful component of improving employees' satisfaction with their employer.
  • Helps to lessen the chances for misunderstandings and potentially reduces grievances and lawsuits.
  • Improves processes and procedures and ultimately creates greater efficiencies and reduces costs.

The impact of ineffective communication

Ineffective communication may increase the chances for misunderstandings, damage relationships, break trust, and increase anger and hostility. Ineffective communication may stem from poorly aligned strategy, a failure to execute the strategy, use of the wrong communication vehicle, bad timing, and even nuances such as word choice or tone of voice. See  The Cost of Poor Communications and The 7 Deadliest Communication Sins .

Two-way communication

HR professionals may initially think of communication mainly in the context of delivering messages to employees about business issues, policies and procedures, but two-way communication plays an essential role in a comprehensive communication strategy. Listening to employee issues and concerns builds loyalty and drives improved productivity. Organizational leaders can learn through listening about issues or concerns before they become formal grievances or lawsuits. They can also discover potential employee relations issues and learn about attitudes toward terms and conditions of employment. See  Three Steps to Turn Up Your Listening Skills and Open and Transparent Communication .

Building a Communication Strategy

To develop a communication strategy, employers should begin by linking communication to the strategic plan, including the organization's mission, vision and values; its strategic goals and objectives; and its employment brand.

Effective communication strategies:

  • Safeguard credibility to establish loyalty and build trust.
  • Maintain consistency to establish a strong employment brand.
  • Listen to employees and to members of the leadership team.
  • Seek input from all constituencies.
  • Provide feedback.
  • Prepare managers in their roles as organizational leaders.

A communication strategy includes the following elements:

  • Highly effective strategies that are often top-down, with senior management setting the tone for a cascading series of messages.
  • A budget that allows for the use of various types of communication vehicles depending on the message to be delivered and any unique issues associated with it.
  • A process by which leaders evaluate any particular situation driving the need to communicate and from which key messages will emerge.
  • A method for generating feedback and using it to shape follow-up messages.
  • A customized delivery approach with communication materials that are easy to understand.

Constituencies

Everyone in the organization has a role to play in communication:

  • The CEO and senior managers are ultimately responsible for setting the tone and establishing organizational culture. Key leaders should be coached on their role in ensuring effective companywide communication.
  • The HR professional and communication leader also have critical roles, especially in challenging economic environments.
  • Managers are responsible for daily communication with their employees and for relating to their peers and colleagues.
  • All employees have a responsibility to voice concerns and issues, provide feedback, and listen effectively.

Communication training may encompass any number of topics, including:

  • Company communication policies.
  • Effective writing and presentation skills.
  • Train-the-trainer initiatives.

A strong training component will not only equip leaders to communicate effectively with their teams and other organizational leaders, it will also help them understand the appropriate communication channels and protocols.

Responding to employee issues

There is no better way to cause resentment among employees than to ask them for feedback and then fail to act in response to their concerns. Honest, constructive feedback from employees starts with trust and the understanding that employees can voice their concerns without fear of retaliation. See  Employee Engagement Surveys: Why Do Workers Distrust Them?

Dealing with external media

External communications—including public and community relations—may also be a part of an organization's communication strategy. HR professionals, in conjunction with public relations professionals and top management, should develop formal policies and procedures for dealing with external media.

Measuring results

While organizations generally agree that measuring and quantifying results of communication plans are beneficial, this goal is difficult to accomplish. Given the elusive nature of communication data, determining a cost-benefit ratio, for example, may be challenging. Did the organization fare better because of the manner in which it communicated crucial information about a merger or acquisition? Was the impact of a reduction in force on morale mitigated by the way in which employees were told?

Despite the difficulty of doing so, organizations should strive to collect qualitative and quantitative information to evaluate their efforts:

  • Qualitative data may include anecdotal evidence that employees' attitudes were improved after the handling of an emergency situation or that focus group information supported the strategy for communicating benefits changes to employees.
  • Quantitative data may include measures such as turnover rates, productivity rates and employee satisfaction benchmarks, as well as use of employee service center options.

See  Measuring the ROI of Employee Engagement .

Identifying audience issues is a key task in ensuring effectiveness in any communication strategy. What is the ideal audience for a particular communication? The audience may include everyone who influences or is influenced by the information being shared. For the most effective communication, audience size must also be appropriate given the information being shared and whether interaction will be permitted. If organizations anticipate that employees will have a number of questions regarding a new and unique benefit offering or a new procedure, for example, audience size should be limited so that questions can be adequately addressed.

Communicating "up"

While much of a communication strategy is focused on imparting information to employees, another central component is permitting employees to have a voice with members of senior management. Having a voice is a critical employee relations issue that affects satisfaction and engagement. See  7 Tips to Increase Employee Engagement Without Spending a Dime and Communicating with Two Ears and One Mouth .

Geographically dispersed audience

Organizations may have multi-unit operations with a variety of worksites within a city, state or country, or even globally. The more geographically dispersed and the more interdependent these groups are in their need to work together to solve problems, the greater the challenges are to the communication strategy. See  How to Use Technology to Support Remote Teams and Communicating with Diverse Audiences .

Diversity and global issues

Audiences for organizational communication may embody many dimensions of diversity: age, disability, ethnicity/national origin, gender and race, for example. Diverse audiences may have different perceptions and expectations when giving or receiving information, and these differences should be considered when developing messages to a broad audience. See  Cross-Cultural Sensitivity and Communication .

Vehicles and Approaches

One of the major challenges in developing and executing communication plans is to select the best vehicles for delivering any given message to and from employees. With so many choices, such as face-to-face communication, electronic media, meetings, printed materials and webinars, the decision becomes quite complex. Is the communication best suited for an electronic message via e-mail or for a face-to-face meeting? Should communication be mailed to the home address of the employee if family members are affected by the news, such as in a benefits update, or is it best communicated in a meeting conducted on work time?

New forms of electronic media raise additional questions. With social media opportunities available to any individual, HR professionals may need to consider not only strategies to tap into this medium but also policies for employees using this medium to communicate among themselves. See  Texts and E-Mails vs. Oral Communication at Work: Which Is Best? and Study: Tech Miscommunications May Erode Employee Engagement .

When selecting the best communication vehicle, organizational leaders should consider:

  • Timing. The timing of the information may be imperative, such as in emergency situations.
  • Location. Employees' location may affect this selection. Are all employees in one building, at multiple sites or situated globally? Do they work virtually?
  • Message. Another issue that affects the decision is the sensitivity of the information. For layoff or termination information, most professionals agree that face-to-face meetings trump any other means of communication, but some issues may make these meetings impossible due to the geographic location of the employees, the number of employees affected and other factors.

Organizational leaders have many options, including the following, when selecting a communication vehicle.

The employee handbook is used to communicate standard operating procedures, guidelines and policies. The handbook is also used to communicate the organization's mission, vision and values, helping to establish an organizational culture and employment brand. While most employee handbooks traditionally have been produced in print format, more organizations are moving toward an electronic format, allowing for easy updating, documentation and review, especially when all employees have access to computers. See  SHRM Employee Handbook Builder .

Newsletters

Newsletters are used to communicate new information about the organization, its products and services, and its employees. Newsletters may be in print or electronic format and may be sent to the employee as well as to his or her family, especially when the news directly affects family members. Newsletters may be published on a regular basis (weekly, monthly, quarterly) or whenever the organization has news to report.

Town hall meetings

Town hall meetings are an option to gather employees together to share news, celebrate successes or communicate companywide information that affects all employees. These meetings are most effective when employees are physically located in one geographic area, but for some critical meetings, employees may be brought to one central location. Alternatively, town hall meetings may be held in various locations when employees are widely dispersed geographically or may be held electronically via webinars or teleconferences.

Electronic communication is a fast and easy way to reach many employees at once. It may be best used when information is urgent, such as in emergencies. E-mail communication presents some difficulties because tone of voice and inflection are absent, making an ironic or sarcastic remark appear rude or harsh, which may not be the intended message.

Face-to-face meetings

Face-to-face meetings with employees are one of the best ways to relay sensitive information. During layoffs or restructurings or when handling employee performance issues, face-to-face communication is generally preferred.

The telephone is another way to communicate information to employees. Whether it is used in the traditional sense when face-to-face communication is not physically possible or in more state-of-the-art communication via webinars or voice mail blasts, the telephone is a staple in communication vehicles.

Surveys/polls

Two-way communication is vital to any effective communication strategy, and developing formal tactics to listen to employees is essential. Employers can elicit fast feedback through surveys and polls about specific issues (like a new benefit or policy) or general concerns.

Storytelling creates a picture through words so that the message becomes memorable. Organizational leaders are beginning to understand how storytelling can be used as a powerful business tool to impart company culture, to create an employment brand, and to build trust and loyalty among employees.

Social media

Many individuals regularly use social media sites like Twitter, LinkedIn and Facebook, not only for recreational purposes but as a business communication tool. Social media can help recruiters source top talent, help salespeople identify potential contacts and allow employees to keep in touch with their leaders. HR professionals should ensure that company policies are updated so that social media is used appropriately in the workplace. 

Messaging apps

Messaging applications such as Jabber and Slack and chatbots that interact with applicants and employees through automation may be the future of workplace communication. The next generation of workers prefer chat and messaging apps over traditional e-mail. 

Virtual team meetings

Organizations may have employees located across the city or across the globe and may need to rely on virtual team meetings to get work done. Setting expectations and establishing protocols are vital steps in ensuring that communication will be effective. Since written communication, whether in print or in electronic format, can hide tone of voice, inflection and other nuances of communication, many work teams rely on videoconferences and Internet-based technologies to make virtual meetings more productive.

The "grapevine"

One of the most used and undermanaged tools for employee communication is the proverbial grapevine. Watercooler discussions are still a mechanism for employees to hear the latest news unfiltered by management, and they continue to be a source for employees in learning the inside story. Employers must be mindful that whatever formal communication strategy is used, the grapevine still exists and will be tapped by employees at all levels. The grapevine should not be discounted when considering the best tool to listen to and learn about employee issues.

Types of Messages

The type of message sent is a major factor in choosing the appropriate communication channel.

Standard operating procedures

There are many ways to communicate policies and procedures—staff meetings, employee orientation sessions and one-on-one coaching, for example—but employee handbooks are still the best way to deliver a consistent message to all employees with respect to standard operating procedures.

General business updates

General organizational updates may be communicated through newsletters, e-mails or town hall meetings or in small group huddles.

Bankruptcy, downsizing and restructuring

Employers should use several different communication means to announce and update employees when an organization faces bankruptcy, a restructuring or a downsizing. Whether in regular briefings by top leaders—through voice mail blasts, e-mail alerts or town hall meetings—or in departmental or group meetings, the employer needs to keep employees apprised of whatever information may be necessary to keep the organization running smoothly. See  Layoffs Require Communication, Compassion and Compliance .

Benefits changes

Communication regarding employee benefits may greatly affect employees' perceptions of the value of their compensation package and, moreover, the value of their employment with an organization. Accordingly, benefits communications should be planned carefully using means appropriate to the circumstances: printed messages, virtual or face-to-face meetings, one-on-one briefings, and so on. Major benefits changes—such as a new carrier or new options—require a more comprehensive approach than the one used for routine updates. See  Make Your Benefits Website a Year-Round Hub

Emergencies

Emergencies—such as those caused by weather, violent employee behaviors, natural catastrophes or terrorists—require quick and effective communication to ensure the health and safety of employees and their families. A comprehensive disaster plan, complete with communication strategies and standard policies for dealing with emergencies, should be a requirement for all organizations. See  Managing Through Emergency and Disaster .

Merger or acquisition

Communication issues with mergers and acquisitions are a high priority for HR professionals. HR professionals must consider how to communicate new benefits plans, new operating procedures, a new company culture, revised organizational charts and myriad other issues during mergers and acquisitions.

Outsourcing

Organizations may find that some business functions are handled better through outsourcing. Communication is vital to explain the change and the rationale to employees, as well as in developing new strategies for communicating with the outsourced vendor.

Legal Issues

Some communications come with legal constraints and/or guidelines that impact the message being delivered or how the employer delivers the information. For example, employers may face charges of unfair labor practices as a result of how it communicates to employees the company's desire to remain union-free. See  Union Communication Guidance: TIPS and FOE .

Employers may also be limited in discussing employees' personal information; even in circumstances where there are no legal restrictions, employers are cautioned against breaching employee privacy in many circumstances.

Should employers announce or post employee birthdays?

Does the HIPAA Privacy Rule prohibit employer announcements of births, employee hospitalizations or family medical emergencies to other employees?

When Giving References, How Truthful Can You Be?

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Introduction to Communication

Why is it important to communicate well, learning objectives.

By the end of this section, you will be able to:

  • Recognize the importance of communication in gaining a better understanding of yourself and others.
  • Explain how communication skills help you solve problems, learn new things, and build your career.

Communication is key to your success—in relationships, in the workplace, as a citizen of your country, and across your lifetime. Your ability to communicate comes from experience, and experience can be an effective teacher, but this text and the related communication course will offer you a wealth of experiences gathered from professional speakers across their lifetimes. You can learn from the lessons they’ve learned and be a more effective communicator right out of the gate.

Effective communication can be thought of as a problem solving activity in which individuals may address the following questions:

  • What is the situation?
  • What are some possible communication strategies?
  • What is the best course of action?
  • What is the best way to design the chosen message?
  • What is the best way to deliver the message?

In this book, we will examine this problem solving process and help you learn to apply it in the kinds of situations you are likely to encounter.

Communication Influences Your Thinking about Yourself and Others

We all share a fundamental drive to communicate. Communication can be defined as the process of understanding and sharing meaning (Pearson & Nelson, 2000, p.6). You share meaning in what you say and how you say it, both in oral and written forms. If you could not communicate, what would life be like? A series of never-ending frustrations? Not being able to ask for what you need or even to understand the needs of others?

Being unable to communicate might even mean losing a part of yourself, for you communicate your self-concept —your sense of self and awareness of who you are—in many ways. Do you like to write? Do you find it easy to make a phone call to a stranger or to speak to a room full of people? Perhaps someone told you that you don’t speak clearly or your grammar needs improvement. Does that make you more or less likely to want to communicate? For some, it may be a positive challenge, while for others it may be discouraging. But in all cases, your ability to communicate is central to your self-concept.

Take a look at your clothes. What are the brands you are wearing? What do you think they say about you? Do you feel that certain styles of shoes, jewelry, tattoos, music, or even automobiles express who you are? Part of your self-concept may be that you express yourself through texting, or through writing longer documents like essays and research papers, or through the way you speak.

On the other side of the coin, your communications skills help you to understand others—not just their words, but also their tone of voice, their nonverbal gestures, or the format of their written documents provide you with clues about who they are and what their values and priorities may be. Active listening and reading are also part of being a successful communicator.

Communication Influences How You Learn

When you were an infant, you learned to talk over a period of many months. When you got older, you didn’t learn to ride a bike, drive a car, or even text a message on your cell phone in one brief moment. You need to begin the process of improving your speaking and writing with the frame of mind that it will require effort, persistence, and self-correction.

You learn to speak in public by first having conversations, then by answering questions and expressing your opinions in class, and finally by preparing and delivering a “stand-up” speech. Similarly, you learn to write by first learning to read, then by writing and learning to think critically. Your speaking and writing are reflections of your thoughts, experience, and education. Part of that combination is your level of experience listening to other speakers, reading documents and styles of writing, and studying formats similar to what you aim to produce.

As you study communication, you may receive suggestions for improvement and clarification from speakers and writers more experienced than yourself. Take their suggestions as challenges to improve; don’t give up when your first speech or first draft does not communicate the message you intend. Stick with it until you get it right. Your success in communicating is a skill that applies to almost every field of work, and it makes a difference in your relationships with others.

Remember, luck is simply a combination of preparation and timing. You want to be prepared to communicate well when given the opportunity. Each time you do a good job, your success will bring more success.

Communication Represents You and Your Employer

You want to make a good first impression on your friends and family, instructors, and employer. They all want you to convey a positive image, as it reflects on them. In your career, you will represent your business or company in spoken and written form. Your professionalism and attention to detail will reflect positively on you and set you up for success.

In both oral and written situations, you will benefit from having the ability to communicate clearly. These are skills you will use for the rest of your life. Positive improvements in these skills will have a positive impact on your relationships, your prospects for employment, and your ability to make a difference in the world.

Communication Skills Are Desired by Business and Industry

Oral and written communication proficiencies are consistently ranked in the top ten desirable skills by employer surveys year after year. In fact, high-powered business executives sometimes hire consultants to coach them in sharpening their communication skills. According to the National Association of Colleges and Employers  (2009),  the following are the top five personal qualities or skills potential employers seek:

  • Communication skills (verbal and written)
  • Strong work ethic
  • Teamwork skills (works well with others, group communication)
  • Analytical skills

Knowing this, you can see that one way for you to be successful and increase your promotion potential is to increase your abilities to speak and write effectively.

Business Writing 1

In September 2004, the National Commission on Writing for America’s Families, Schools, and Colleges published a study on 120 human resource directors titled Writing: A Ticket to Work…Or a Ticket Out, A Survey of Business Leaders . The study found that “writing is both a ‘marker’ of high-skill, high-wage, professional work and a ‘gatekeeper’ with clear equity implications,” said Bob Kerrey, president of New School University in New York and chair of the commission. “People unable to express themselves clearly in writing limit their opportunities for professional, salaried employment” ( The College Board, 2004). 

On the other end of the spectrum, it is estimated that over forty million Americans are illiterate, or unable to functionally read or write. If you are reading this book, you may not be part of an at-risk group in need of basic skill development, but you still may need additional training and practice as you raise your skill level.

An individual with excellent communication skills is an asset to every organization. No matter what career you plan to pursue, learning to express yourself professionally in speech and in writing will help you get there.

Key Takeaway

Communication forms a part of your self-concept, and it helps you understand yourself and others, solve problems and learn new things, and build your career.

THINK ABOUT HOW THIS APPLIES TO YOU

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Oral Communication: Definition, Importance and Examples

June 9, 2023 | By Hitesh Bhasin | Filed Under: Management

Oral communication is the way toward communicating information or thoughts by using words.

The incredible oral communication abilities are your pass to accomplishment in the personal, professional as well as the business world. It will also resolve the issues associated with your anxieties or nervousness that you have been facing before going for any job interview or speaking in the public.

Honing your speech and oral communication skills can help you at each phase of your profession. It enables you to verbally exchange your thoughts to one individual or group of people to get favourable outcomes. Such interactions can either be formal or informal.

Formal types of oral communication includes presentations at the business meeting, commencements speeches, classroom lectures, etc. while the informal form of oral communication can be Face to Face conversations, discussions at business meetings, telephone conversations, etc.

In this post, we will dive into the world of oral communication and understand its different forms, tips, and examples so that you can use it adeptly-

Table of Contents

What is Oral Communication?

Whenever an interaction takes place using spoken words, it is termed as oral communication.

No business can ever deny the importance of excellent oral communication. It seems face to face communication is the only significant way of transmitting the information. The modern-day corporate environment seeks people with excellent oral communication skills.

Both small, as well as large businesses, work on conversational management skills to improve the overall efficiency of their organization. This oral communication can take place in several forms; let’s have a look at some of the critical forms of oral business communication . –

Forms of Oral Communication

Forms of Oral Communication

1. Interpersonal

When two or more than two people communicate with each other, the form of oral communication is interpersonal. Such informal communication most often occurs when people meet in a social context.

2. Intrapersonal

Intrapersonal communication occurs when you talk to yourself. Often this form of communication is not emphasized much. People who are about to make any decision often get into intrapersonal oral communication. Intrapersonal oral communication helps and has been found to increase self-awareness and mindfulness.

As the name suggests, such oral communication occurs in groups (mostly small consisting of 5 to 10 people). This form of oral communication is meant for the relationship and the companionship. In the workplace, group communication occurs to discuss on project’s complexities and for working collaboratively.

This form of communication is extremely helpful in getting to know other’s ideas and understand people better than ever.

This form of communication consists of direct interaction between a speaker and his/her audience. Public speaking is the second name assigned to this form of communication. Here the size of the audience can be anything – ranging from merely a few people to hundreds and thousands.

This form of communication requires excellent persuading active listening skills to convey a message to the audience effectively.

Mass communication uses a mode to convey messages from sender to receiver. Here a message is sent from the sender to the people across the world by using different modes like TV, radio, internet, etc.

6. Corporation

All the communications that occur within the corporation are known as corporate communication . From talking to employees to direct conversation among the co-workers, everything falls under the same domain.

A good and healthy corporate communication is beneficial for all-round development of the organization.

7. Intercultural

Intercultural communication occurs between the person sharing different cultural beliefs. Such a form of communication requires excellent skills as not only the knowledge of the spoken language is the key here, but also emotional intelligence plays a significant role.

Modern-day businesses focus a lot on this form of communication due to increasing globalization.

These non verbal cues are the primary forms of oral communication that we can notice in our day to day life. It is essential to understand why organizations should emphasize more on developing a pleasant oral communication atmosphere within the organization –

Importance of Good Oral Communication

When we talk about the importance of oral communication within any organization of any size, we are talking about the importance of exchanging ideas. No business can ever deny the role of formal communication and exchange of ideas within the organization. The person holding an idea might be very clear about it, but if the person is not able to transmit that idea to someone else in the organization, then it’s of no use.

Good oral communication means that the person involved in the information transmission can interpret the information in its original and valid form. Here, the stimulator and respondent, both should be good with their verbal communication skill to transmit and receive information positively.

The efficiency and productivity of the organization as a whole can be primarily impacted by effective oral communication within the organization. Better will be the efficiency of the organization if the ideas are transmitted well among the members of the organization. The focus should be laid to transmit the information correctly in the first attempt itself. An influential culture of understanding is developed if the oral communication of the organization is strong.

So, what should the organization do to improve the advantages of oral communication within the organization? Let us also understand what an individual can do to themselves to improve their oral communication skills –

How to Enhance Oral Communication?

Be confident

1. Practice

The practice is the key to excellent communication skills . You may not be good when you try to communicate the ideas for the first time, but if you keep grinding hard, sooner or later you will be able to convey the information effectively.

Organizations can conduct seminars with visual aids and training sessions for oral communication practice for the members of the organization.

2. Informal/formal group communication

You can improve your communication by communicating more with your friends and colleagues. Make sure that your friends provide you with valid feedback on your efforts.

Pick what you need to improve from those feedbacks and work on those areas. You can also enhance your listening and speaking skills through such communications.

3. Professional coaching

This can come handy when trying to improve oral communication. You can take expert guidance to improve your body language and communication skills. Moreover, such coaching conducts their practice sessions so it will be more helpful for you.

Organizations can also promote such an atmosphere for the members to take professional guidance over-improving communication skills.

4. Self-assessment

This is one of the most effective ways to improve oral communication skills. One can go for recording solo video sessions and then evaluate it to know the shortcomings.

This will improve not only confidence but also the way we communicate ( communication style) . Make sure that the recording sessions are not too large at the start.

5. Be confident

In the end, it’s not that complicated as you may think. Anyone can improve their oral communication skills; it’s just a matter of guidance and practice. Be confident in yourself.

Organizations should also incorporate a healthy atmosphere so that employees do not feel uncomfortable.

Examples of Oral Communication at Workplaces

Here are a few examples of oral and written communication and verbal communication in the workplace.

1. Oral Communication utilized by Supervisors

  • Advising subordinates about the suitable game-plan
  • Assertiveness
  • Conveying input in a useful and constructive way
  • Disciplining workforce in an immediate and respectful way
  • Giving credit to other people
  • Recognizing and countering complaints
  • Showing interests in other people, getting some information about and perceiving their sentiments
  • Speaking smoothly in any event, when you’re stressed
  • Terminating staff
  • Training others to do an assignment or job
  • Using affirmative sounds and words such as “uh-huh,” “I understand,” “got you,” “without a doubt,” “I see,” and “yes” to exhibit an understanding
  • Using self-exposure to support sharing

2. Oral Communication utilized by Team Members

  • Conveying messages compactly
  • Encouraging hesitant individuals to share input
  • Explaining a troublesome circumstance without being angry
  • Explaining that you need help
  • Paraphrasing to show your understanding
  • Posing inquiries to evoke more insight regarding explicit issues
  • Receiving feedback and criticism without defensiveness
  • Refraining from talking over and over again or intruding on others
  • Requesting input
  • Sharing your necessities, needs, or emotions without condemning or accusing

3. Oral Communication utilized by Clients

  • Anticipating the worries or concerns of others
  • Asking for explanation
  • Using open-ended inquiries to stimulate dialogue
  • Calming an upset client by perceiving and reacting to their grievances
  • Emphasizing advantages of an item, service, or proposal to convince an individual or a team
  • Noticing non-verbal prompts and reacting verbally to resolve confusion or anger related issues

4. Oral Communication utilized by Presenters

  • Enunciating each word you express accurately and clearly
  • Introducing the focus of the subject toward the start of your interaction
  • Planning communications before exchanging thoughts actually
  • Projecting your voice to occupy the room
  • Providing solid examples to outline points
  • Restating significant points towards the end of the presentation
  • Choosing language fitting to the crowd
  • Using a moderate pace while speaking, plus being confident with humility
  • Supporting your statements with facts and proof
  • Tailoring messages to various crowds
  • Telling stories to pull in the audience
  • Using humour to connect with the audiences

Final Thoughts!

These are the things organizations as well as individuals can work upon to improve their oral communication skills.

Having excellent oral communication skills is extremely important these days – from sharing ideas with colleagues to fitting in a job interview, you need it everywhere in today’s corporate world.

How important do you consider oral communication in your life?

Liked this post? Check out the complete series on Communication

Related posts:

  • Two-Way Communication – Definition, Importance and Examples
  • Intercultural Communication: Importance, Secrets & Examples
  • Interpersonal Communication: Meaning, Types, Importance, Elements and Examples
  • Visual Communication: Definition, Importance and Types
  • Communication Process: Definition, Steps, Importance & Example
  • Verbal Communication – Definition, Types, Importance and Difference from Non-Verbal
  • Public Communication – Definition, Importance and Types
  • Communication Strategy: Definition, Importance, Types and Success
  • Direct Communication – Definition, Importance and Advantages
  • Communication Design: Definition, Meaning, Types and Examples

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About Hitesh Bhasin

Hitesh Bhasin is the CEO of Marketing91 and has over a decade of experience in the marketing field. He is an accomplished author of thousands of insightful articles, including in-depth analyses of brands and companies. Holding an MBA in Marketing, Hitesh manages several offline ventures, where he applies all the concepts of Marketing that he writes about.

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The Importance of Oral Communication: Enhancing Your Verbal Skills

Oral Communication

Effective communication is the cornerstone of successful interactions, and oral communication plays a crucial role in conveying ideas, thoughts, and emotions. Whether in personal or professional settings, being proficient in oral communication can lead to better relationships, improved teamwork, and increased opportunities for growth. In this article, we will explore the significance of oral communication, its various types, benefits, and potential barriers, and offer valuable tips to enhance your verbal skills.

Table of Contents

Oral communication refers to the process of exchanging information, ideas, and emotions through spoken words. It involves the sender conveying a message verbally, while the receiver receives and interprets the message.

This form of communication relies on the use of language, vocal intonations, gestures, facial expressions, and other nonverbal cues to convey meaning and establish understanding.

Oral communication holds immense importance in both personal and professional contexts. Here are some key reasons why it is crucial:

1. Effective Expression:

Oral communication allows individuals to articulate their thoughts, ideas, and emotions clearly. It provides a platform for self-expression, enabling individuals to convey their messages with precision and impact.

2. Building Relationships:

Oral communication plays a vital role in forming and nurturing relationships. By engaging in meaningful conversations, individuals can establish connections, build trust, and foster empathy, leading to stronger personal and professional bonds.

3. Collaboration and Teamwork:

In professional settings, effective oral communication is essential for collaboration and teamwork. It enables team members to share information, coordinate tasks, exchange feedback, and work together towards common goals, enhancing productivity and efficiency.

4. Conflict Resolution:

Oral communication facilitates conflict resolution by allowing individuals to express their concerns, understand differing perspectives, and find mutually agreeable solutions. Effective communication skills help in de-escalating conflicts and maintaining harmonious relationships.

5. Career Advancement:

Proficiency in oral communication is often a prerequisite for career advancement. Employers value individuals who can articulate ideas persuasively, deliver engaging presentations, and communicate effectively with colleagues, clients, and stakeholders.

Oral communication can take various forms, each serving distinct purposes and contexts. Here are some common types of oral communication:

1. Conversations and Dialogues:

Face-to-face conversations, informal discussions, and dialogues form the basis of oral communication. These interactions allow individuals to exchange information, share experiences, and build connections.

2. Presentations and Public Speaking:

Presentations involve delivering information, ideas, or opinions to an audience. Public speaking goes beyond mere information sharing and often aims to persuade, entertain, or inspire listeners.

3. Interviews:

Interviews serve as a platform to assess an individual’s suitability for a job or educational opportunity. Effective oral communication skills are crucial for conveying qualifications, and experiences, and answering questions confidently.

4. Phone Calls and Voice Chats:

Phone calls and voice chats are commonly used for both personal and professional communication. These forms require clear articulation, active listening, and effective use of vocal cues.

Mastering oral communication offers several advantages in both personal and professional realms. Some key benefits include:

1. Clarity and Understanding

One of the significant advantages of mastering oral communication is the ability to achieve clarity and promote understanding. When individuals possess effective oral communication skills, they can express their thoughts, ideas, and emotions in a clear and concise manner.

This clarity ensures that the intended message is accurately conveyed and comprehended by the receiver. By communicating with clarity, individuals minimize the risk of confusion, ambiguity, or misinterpretation, fostering a mutual understanding between all parties involved.

Effective oral communication enables information to be communicated accurately, facilitating productive interactions and preventing potential misunderstandings or breakdowns in communication.

2. Influence and Persuasion

Proficiency in oral communication empowers individuals to exert influence and effectively persuade others. When individuals possess strong oral communication skills, they can articulate their ideas, opinions, and arguments in a compelling and persuasive manner.

By using persuasive language, engaging storytelling techniques, and employing effective delivery methods, individuals can sway opinions, inspire action, and influence the decisions of others.

Whether it is in negotiations, sales, leadership roles, or public speaking engagements, the ability to communicate persuasively through oral communication can be a powerful tool. It allows individuals to convey their message convincingly, address objections, and create a compelling case for their viewpoint.

The skill of influence and persuasion through oral communication can significantly impact personal and professional success, opening doors to new opportunities and fostering positive outcomes in various spheres of life.

3. Enhanced Social Skills

Developing strong oral communication skills contributes to the improvement of social interactions and the development of better social skills. When individuals possess effective oral communication abilities, they can express themselves clearly, actively listen to others, and engage in meaningful conversations.

This clarity and attentiveness create a positive environment for communication, allowing individuals to connect more effectively with others and establish stronger relationships. By being able to articulate their thoughts, emotions, and opinions confidently, individuals can actively participate in discussions, share experiences, and empathize with others.

Enhanced social skills through oral communication also involve nonverbal cues such as maintaining eye contact, using appropriate facial expressions, and employing gestures that align with the spoken message.

These skills contribute to effective communication, enabling individuals to understand others better, adapt to various social contexts, and build strong interpersonal connections. Improved social skills through oral communication positively impact personal relationships, teamwork, collaboration, and overall social well-being.

4. Increased Confidence

The development of effective oral communication skills leads to an increase in confidence. When individuals can express themselves clearly and articulate their thoughts and ideas with ease, it boosts their self-assurance.

Having the ability to communicate orally in a confident manner allows individuals to engage in conversations, presentations, and public speaking engagements without hesitation or self-doubt. This newfound confidence enables individuals to assert themselves, share their perspectives, and actively participate in discussions.

With increased confidence in their oral communication skills, individuals feel more comfortable expressing their opinions, engaging in debates, and presenting their ideas to others. This enhanced confidence extends beyond communication scenarios, positively impacting various aspects of life such as personal relationships, career opportunities, and overall self-esteem.

5. Career Advancement Opportunities

Proficiency in oral communication opens doors to numerous career advancement opportunities. When individuals possess strong oral communication skills, they become highly sought after by employers across industries. Effective verbal skills enable individuals to deliver engaging presentations, convey information clearly, and communicate effectively with colleagues, clients, and stakeholders.

In professional settings, individuals with excellent oral communication skills stand out as effective communicators, team players, and leaders. They can effectively express their ideas, influence decision-making processes, and collaborate with others. This ability to communicate effectively enhances teamwork, productivity, and overall organizational success.

Furthermore, strong oral communication skills are essential in job interviews, as they allow individuals to articulate their qualifications, experiences, and strengths confidently. Employers value candidates who can communicate their ideas effectively, demonstrate active listening skills, and engage in professional conversations.

Moreover, individuals with advanced oral communication abilities often find themselves in leadership roles. Effective leaders inspire and motivate their teams through clear and persuasive communication. They can deliver compelling speeches, conduct impactful meetings, and navigate challenging conversations with tact and confidence.

While oral communication offers numerous benefits, several barriers can hinder its effectiveness. These barriers include:

1. Language and Cultural Differences

Language and cultural differences can pose significant challenges to effective oral communication. When individuals from diverse linguistic and cultural backgrounds interact, differences in language proficiency, vocabulary, accents, and communication styles can create barriers to understanding.

Language barriers can arise when individuals have limited fluency in a shared language or when their native languages differ. This can lead to difficulties in expressing thoughts clearly, understanding complex concepts, and conveying messages accurately.

Cultural differences further compound these challenges. Different cultures have unique communication norms, such as varying levels of directness, preferred tones, and nonverbal cues. These differences can result in misunderstandings, as individuals may interpret messages based on their own cultural context, leading to miscommunication and confusion.

To overcome language and cultural barriers, individuals must foster open-mindedness, patience, and cultural sensitivity. Actively listening, seeking clarification when needed, and using simple and clear language can aid in bridging these gaps. Additionally, embracing cultural diversity and developing intercultural communication skills can enhance understanding and promote effective communication across language and cultural differences.

2. Lack of Clarity

One of the barriers to effective oral communication is the lack of clarity. When communication lacks clarity, it becomes difficult for the message to be understood accurately by the receiver.

There are various factors that can contribute to a lack of clarity. Unclear articulation, the use of complex or unfamiliar vocabulary, and poor sentence structure can all hinder the clear expression of ideas. Additionally, speaking too quickly or mumbling can further obscure the message and make it challenging for the listener to comprehend.

Ambiguity in conveying thoughts or ideas can also lead to a lack of clarity. Vague statements, generalizations, or incomplete information can leave the listener confused and unsure of the intended meaning.

To overcome the barrier of lack of clarity, it is essential to strive for clear and concise communication. This involves enunciating words clearly, using simple and precise language, and structuring sentences in a logical manner. Providing specific details, examples, and relevant context can also enhance clarity and improve understanding.

Active listening on the part of both the speaker and the listener is crucial in addressing clarity issues. The listener should ask for clarification when needed, while the speaker should be receptive to feedback and be willing to rephrase or elaborate on their message if necessary.

3. Distractions and Noise

Distractions and excessive noise can significantly impede effective oral communication. When there are distractions present or high levels of noise in the environment, it becomes challenging for both the speaker and the listener to focus and engage in clear communication.

External distractions, such as background noise, interruptions, or visual disturbances, divert attention away from the conversation at hand. These distractions can disrupt the flow of communication and make it difficult for individuals to concentrate on the message being conveyed.

Similarly, excessive noise can drown out or distort the speaker’s voice, making it harder for the listener to hear and understand the spoken words. Whether it’s loud machinery, crowded spaces, or a chaotic environment, excessive noise hampers effective communication by creating barriers to receiving the message accurately.

To address distractions and noise in oral communication, it is important to create an environment conducive to effective communication. Minimizing external disturbances, finding quiet spaces, and utilizing tools like noise-canceling technology can help reduce the impact of distractions.

Active listening skills play a crucial role in overcoming distractions and noise. By focusing attention on the speaker, maintaining eye contact, and using nonverbal cues to show engagement, individuals can enhance their understanding of the message despite external distractions.

Additionally, employing clear and articulate speech, speaking at an appropriate volume, and utilizing effective vocal techniques can help combat the effects of excessive noise, ensuring that the message is conveyed as clearly as possible.

4. Nonverbal Inconsistencies

Nonverbal inconsistencies can pose challenges to effective oral communication. When there is a disconnect between verbal and nonverbal cues, it can create confusion and hinder the accurate interpretation of the message.

Nonverbal communication encompasses facial expressions, body language, gestures, and tone of voice, among other elements. These nonverbal cues often convey emotions, attitudes, and intentions that complement or contradict the spoken words. Inconsistencies between the verbal and nonverbal aspects of communication can lead to mixed messages and misinterpretations.

For example, if a person says they are excited about a topic but their facial expression and body language appear disinterested or bored, the listener may feel uncertain about the speaker’s true feelings. Inconsistencies between the tone of voice and the words used can also lead to confusion or skepticism.

To overcome nonverbal inconsistencies, it is crucial to be aware of and align one’s nonverbal cues with the intended message. This involves paying attention to facial expressions, maintaining appropriate eye contact, using gestures that support the spoken words, and adopting a tone of voice that matches the intended emotion or message.

Active observation and interpretation of the nonverbal cues of others are equally important. By being attentive to the speaker’s body language, facial expressions, and tone of voice, the listener can gain a more complete understanding of the intended message and reduce the chances of misinterpretation.

Moreover, open and clear communication can help address nonverbal inconsistencies. Encouraging feedback and creating a safe space for open dialogue allows both the speaker and the listener to express concerns or seek clarification regarding any perceived inconsistencies.

By striving for congruence between verbal and nonverbal communication, individuals can enhance the effectiveness of their oral communication, build trust, and promote better understanding between all parties involved.

5. Emotional Barriers

Emotional barriers can present significant obstacles to effective oral communication. When individuals experience strong emotions, such as stress, anxiety, or personal biases, it can impact their ability to communicate effectively and hinder the smooth flow of information.

Stress and anxiety can create mental and emotional blocks that interfere with the clear expression of thoughts and ideas. These emotions may cause individuals to stumble over their words, lose their train of thought, or struggle to articulate their message coherently. Additionally, excessive nervousness can lead to a lack of confidence, which further hampers effective communication.

Personal biases, whether conscious or unconscious, can also serve as emotional barriers. Preconceived notions, prejudices, or judgments about certain individuals or topics can affect one’s ability to listen objectively or respond in a fair and open-minded manner. These biases can lead to misinterpretation, miscommunication, and strained relationships.

To overcome emotional barriers, it is important to manage and regulate emotions effectively. Techniques such as deep breathing, mindfulness, and positive self-talk can help individuals calm their nerves and reduce anxiety before engaging in oral communication. Seeking support from trusted individuals or professional resources can also be beneficial in addressing and managing emotional barriers.

Practicing active listening and empathy plays a crucial role in overcoming personal biases. By consciously suspending judgment and actively seeking to understand others’ perspectives, individuals can foster a more inclusive and open communication environment.

Creating a safe and supportive atmosphere that encourages emotional expression can also help mitigate emotional barriers. When individuals feel comfortable sharing their thoughts and emotions without fear of judgment or criticism, it promotes honest and authentic communication.

By acknowledging and addressing emotional barriers, individuals can enhance their ability to communicate effectively, build stronger relationships, and promote a more inclusive and empathetic communication culture.

6. Lack of Active Listening

One of the barriers to effective oral communication is the lack of active listening. Active listening involves fully engaging with the speaker, comprehending the message, and responding appropriately. When individuals fail to actively listen, it hinders their ability to understand and interpret the message accurately.

Several factors contribute to a lack of active listening. Distractions, such as external noises or personal thoughts, can divert attention away from the speaker and disrupt the listening process. Additionally, a mindset focused on preparing a response rather than genuinely understanding the speaker’s message can hinder active listening.

When individuals do not actively listen, they may miss crucial information, misinterpret the speaker’s intent, or respond inappropriately. This can lead to misunderstandings, ineffective communication, and strained relationships.

To overcome the barrier of lack of active listening, individuals should cultivate mindful listening habits. This involves giving undivided attention to the speaker, maintaining eye contact, and refraining from interrupting or formulating responses prematurely. Actively engaging with the speaker through nonverbal cues, such as nodding or providing affirming gestures, demonstrates interest and encourages further communication.

Paraphrasing or summarizing the speaker’s points can help confirm understanding and promote clarity. Asking relevant questions and seeking clarification when needed also demonstrate active engagement and a genuine desire to comprehend the message.

Moreover, cultivating empathy and putting oneself in the speaker’s shoes enhances active listening. This involves actively trying to understand the speaker’s perspective, emotions, and underlying message, allowing for more meaningful and effective communication.

By practicing active listening, individuals can overcome this barrier and foster effective oral communication. Active listening promotes understanding, builds trust, and enhances the overall quality of communication exchanges.

7. Lack of Feedback

The absence of feedback can be a significant barrier to effective oral communication. Feedback plays a crucial role in the communication process as it allows individuals to gauge the effectiveness of their message, make necessary adjustments, and ensure mutual understanding between the speaker and the listener.

When there is a lack of feedback, individuals may not be aware of how their message is being received or understood by the listener. Without this valuable input, it becomes challenging to assess the clarity, impact, and overall effectiveness of their communication.

Feedback provides valuable insights and helps individuals identify any areas of improvement in their oral communication skills. It allows for the identification of potential misunderstandings, unclear explanations, or missed opportunities to connect with the listener.

Additionally, the absence of feedback limits the opportunity for individuals to learn from their communication experiences and refine their skills. Constructive feedback provides valuable guidance and enables individuals to enhance their communication strategies, adapt their approach, and better align their message with the needs and preferences of the audience.

To overcome the barrier of lack of feedback, it is essential to actively seek and encourage feedback from the listener. This can be done by explicitly inviting the listener to share their thoughts, asking specific questions about the clarity or effectiveness of the message, or requesting suggestions for improvement.

Creating a safe and supportive communication environment is crucial for encouraging honest and constructive feedback. By fostering an atmosphere where feedback is welcomed and valued, individuals can promote a culture of continuous learning and improvement in their oral communication skills.

Additionally, individuals can seek feedback through self-reflection and self-assessment. Recording and reviewing their own communication performances, analyzing strengths and weaknesses, and seeking resources for self-improvement can help compensate for the lack of external feedback.

By recognizing the importance of feedback and actively seeking it, individuals can overcome this barrier and enhance the effectiveness of their oral communication. Feedback serves as a valuable tool for growth, learning, and improving communication skills.

Tips for Effective Oral Communication

Effective oral communication is a valuable skill that can greatly enhance personal and professional interactions. Whether you’re delivering a presentation, engaging in a conversation, or participating in a meeting, here are some tips to improve your oral communication skills:

1. Prepare and Organize

Effective preparation and organization play a crucial role in achieving success in various aspects of life. Whether it’s tackling a project, managing your time, or embarking on a new endeavor, having a well-thought-out plan and maintaining order can significantly enhance productivity and outcomes.

Preparation serves as the foundation for success. It allows us to set clear goals, identify potential obstacles, and devise strategies to overcome them.

By investing time and effort into planning, we can enhance our efficiency, minimize errors, and optimize the use of resources. Furthermore, preparation instills confidence and a sense of control, enabling us to tackle challenges with a proactive mindset.

2. Active Listening

Active listening is a fundamental aspect of effective communication. It involves fully engaging with the speaker and comprehending their message in order to respond appropriately.

Active listening goes beyond simply hearing the words spoken; it encompasses understanding the speaker’s perspective, emotions, and underlying message.

3. Practice Clear Articulation

Clear articulation is an essential skill that greatly contributes to successful communication. Whether we are expressing our thoughts, conveying information, or engaging in meaningful discussions, the ability to communicate clearly ensures that our message is understood accurately.

Clear articulation serves as the cornerstone of effective communication. When we express ourselves with clarity, we ensure that our message is accurately conveyed and understood by others. This helps to prevent misunderstandings, confusion, and misinterpretations that can hinder effective collaboration and productivity.

Additionally, clear articulation fosters active listening, as it enables others to engage with our ideas more attentively.

4. Nonverbal Communication

Nonverbal communication refers to the exchange of information through gestures, facial expressions, body language, and other nonverbal cues.

It plays a crucial role in conveying messages, expressing emotions, and establishing connections in various social and professional interactions.

Understanding and utilizing nonverbal communication effectively can significantly enhance your overall communication skills.

5. Seek Feedback

In the pursuit of personal and professional growth, seeking feedback plays a vital role. Feedback provides valuable insights, perspectives, and suggestions that help us identify areas for improvement and refine our skills.

Seeking feedback is essential for continuous improvement. It allows us to gain an outside perspective on our actions, behaviors, and outcomes.

Feedback helps us identify blind spots, uncover potential areas of growth, and understand how our actions impact others. By seeking feedback, we demonstrate humility and a commitment to personal and professional development.

Role of Nonverbal Communication

Nonverbal communication significantly contributes to effective oral communication. While words convey explicit meaning, nonverbal cues add depth and nuance to the message.

Body language, facial expressions, hand gestures, and tone of voice all influence the way a message is received and interpreted.

Nonverbal communication complements verbal communication by enhancing clarity, expressing emotions, and emphasizing certain points.

Paying attention to nonverbal cues can help individuals gauge the listener’s reactions, adapt their message accordingly, and establish a stronger connection.

Technology’s Impact on Oral Communication

Advancements in technology have revolutionized oral communication in several ways. The widespread use of smartphones, video conferencing platforms, and instant messaging applications has made communication more accessible, efficient, and convenient.

Technological tools have bridged geographical barriers, enabling individuals to communicate seamlessly across distances. Features such as video calls, screen sharing, and real-time messaging facilitate collaboration and enhance the quality of oral communication in virtual settings.

However, it is important to strike a balance between technological reliance and face-to-face interactions. While technology offers convenience, it can also hinder the development of essential interpersonal skills and nonverbal communication cues.

Improving Oral Communication Skills

Enhancing oral communication skills requires consistent effort and practice. Consider the following strategies to improve your verbal abilities:

1. Join Toastmasters or Public Speaking Clubs

Participating in public speaking clubs like Toastmasters provides a supportive environment for practicing and refining your oral communication skills. These clubs offer opportunities to deliver speeches, receive constructive feedback, and gain confidence.

2. Take Communication Skills Courses

Enroll in communication skills courses or workshops that focus on enhancing verbal abilities. These programs provide valuable insights, practical exercises, and personalized feedback to help you become a better communicator.

3. Engage in Debates and Discussions

Participate in debates, discussions, and group activities that encourage active communication. Engaging in such interactions helps develop critical thinking, persuasive speaking, and the ability to articulate your thoughts effectively.

4. Record and Review Yourself

Record your speeches, presentations, or conversations and review them later. Pay attention to areas where you can improve, such as clarity, tone, and nonverbal cues.

5. Read and Expand Vocabulary

Reading extensively exposes you to diverse vocabulary, enhancing your linguistic skills. Expand your vocabulary by learning new words and practicing their usage in everyday conversations.

Oral communication is a vital aspect of human interaction, enabling the exchange of information, ideas, and emotions. Mastering effective oral communication skills enhances relationships, fosters collaboration, and opens doors to new opportunities. By understanding its importance, types, benefits, and potential barriers, individuals can focus on improving their verbal abilities to navigate personal and professional spheres more effectively.

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importance of oral communication in organization

The Importance Of Oral Communication

The South Korean film Parasite made history at the 2020 Oscars when it became the first non-English language film to…

683. 10 Behavioral Interview Questions To Prepare For

The South Korean film Parasite made history at the 2020 Oscars when it became the first non-English language film to win the Academy Award for Best Picture. For his acceptance speech, director Bong Joon Ho said, “Once you overcome the one-inch-tall barrier of subtitles, you will be introduced to so many more amazing films.”

Bong was trying to change the way people perceive foreign language films. And he did. His words resonated not just with the South Korean audience, but with moviegoers worldwide.

Not every speaker leaves a lasting impression on their audience. But imagine if you could always speak with impact in your professional setting.

Strong oral communication is one of the best skills you can have in the workplace. Not only can you move, persuade and encourage others to think and act differently, your speaking skills also help you stand out among your co-workers.

Let’s explore the importance of different types of oral communication you need to become a competent professional.

What Is Oral Communication?

Importance of oral communication, types of oral communication.

Oral communication is communicating with spoken words. It’s a verbal form of communication where you communicate your thoughts, present ideas and share information. Examples of oral communication are conversations with friends, family or colleagues, presentations and speeches.

Oral communication helps to build trust and reliability. The process of oral communication is more effective than an email or a text message. For important and sensitive conversations—such as salary negotiations and even conflict resolution, you can rely on oral communication to get your point across, avoid misunderstandings and minimize confusion.

In a professional setting, effective oral communication is important because it is built on transparency, understanding and trust. Your oral communication skills can boost morale, encourage improved performance and promote teamwork .

Here are some benefits of oral communication:

It saves time by letting you convey your message directly to the other person and getting their response immediately.

It’s the most secure form of communication for critical issues and important information

It helps to resolve conflicts with face-to-face communication

It’s a more transparent form of communication as it lets you  gauge how others react to your words

There are different examples of oral communication in a business setting. You need several oral communication skills for career advancement. Let’s look at different types of oral communication:

Elevator Pitch

Imagine you meet the CEO of your organization in the elevator. Now, you have 30 seconds to introduce yourself before they get out on the next floor. This is your elevator pitch. It’s a form of oral communication where you have to succinctly explain who you are and what you want from the other person.

Formal Conversations

These are common at work because you have to constantly interact with your managers, coworkers and stakeholders such as clients and customers. Formal conversations are crisp, direct and condensed. You have to get your point across in a few words because everyone has only limited time to spare.

Informal Conversations

These are conversations that you have with your team members or friends and family. They are mostly without an agenda. You can talk about your day, what you’re going to eat for lunch or discuss weekend plans. These are friendly conversations peppered with light banter.

Business Presentations

This is where you need to make the best use of your speaking skills. Public speaking is an important skill to develop if you want to command a room full of people. For this, you need to leverage Harappa’s LEP and PAM Frameworks as well as the Four Ps of Pitch, Projection, Pace and Pauses.

Speeches are important in businesses like event management or community outreach. In a corporate setup, speeches are reserved for top management and leaders.

Arming yourself with effective oral communication skills will boost your confidence, prepare you for challenging tasks like meeting and impressing clients.

Harappa Education’s Speaking Effectively course is carefully designed to teach you how to improve your communication skills. You’ll learn about both oral and nonverbal communication with important frameworks like the Rule of Three and Aristotle’s Appeals of logic, credibility and emotion. Persuade your audience, deliver well-crafted ideas and connect with others with advanced speaking skills.

Explore topics & skills such as Public Speaking , Verbal Communication , Speaking Skills & Oratory Skills from Harappa Diaries and learn to express your ideas with confidence.

Reskilling Programs

L&D leaders need to look for reskilling programs that meet organizational goals and employee aspirations. The first step to doing this is to understand the skills gaps and identify what’s necessary. An effective reskilling program will be one that is scalable and measurable. Companies need to understand their immediate goals and prepare for future requirements when considering which employees to reskill.

Are you still uncertain about the kind of reskilling program you should opt for?  Speak to our expert   to understand what will work best for your organization and employees.

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What Is Oral Communication?

Communication refers to how information is received and passed between individuals through a common system of symbols, signs, or behavior. 

What Is Oral Communication?

You can trace communication back to the origin of man. It’s believed that initially, man did not have articulate communication. However, with time our ancestors developed more eloquent and sophisticated communication methods. 

Oral communication is one of the oldest means of communication. Furthermore, it’s regarded as the most trusted communication method since one can quickly learn the other person’s reaction through observing their facial expression, general body posture, or tone in telephone cases. 

For this reason, oral communication is the most suitable for formal arrangements such as meetings, lectures, conferences, interviews, among others.

Oral communication refers to the process of expressing ideas through word of mouth. This can be done in a conversation between two or more individuals. It can either be direct (face-to-face) or indirectly through telephone conversation. Besides, speeches, discussions, and presentations are also perceived as oral communication. 

Oral Communication

As one of the communication methods, oral communication can help build trust—becoming the most reliable communication method. Moreover, because of its immediate feedback, it’s more effective than email or even text messages. 

This is because you can have sensitive conversations—you negotiate and resolve conflict, get your points across, avoid misunderstanding, and reduce confusion. That said, let’s now plunge in and see the various importance of oral communication, shall we?

What are the Different Considerations in Oral Communication?

The importance of oral communication.

Oral communication is the most suitable communication method. For example, verbal communication is fundamental when learning a language since listening allows one to master each word’s correct pronunciation and articulation. 

Additionally, listening and speaking skills used during verbal communication helps convey emotions during a conversation. Let’s dive in and see other benefits of oral communication. 

  • It has a high level of understanding and transparency, thanks to its interpersonal nature.
  • Oral communication is flexible, which allows changes in decisions that have been made.
  • It has immediate feedback, making decisions quickly and without any delay.
  • Oral communication is the most suitable method of solving conflicts, disputes, and many other differences within an organization.
  • It fosters teamwork and group energy.
  • Promotes receptive and encouraging confidence among organizational employees.
  • You can use oral communication to transfer private and confidential information in an organization since it cannot be easily intercepted but other organizations. 

Limitations of Oral Communication

But oral communication also comes with some limitations. Below are some of the pros of verbal communication: 

  • Not convenient for business transactions since it leaves no evidence besides word of mouth, which you can easily alter. 
  • Oral communication is easier to tamper with than the written communication.
  • It is time-saving during informal interaction, but in the case of meetings, long speeches consume a lot of time and are unproductive at times.
  • Requires attentiveness and receptivity when listening as it can lead to misunderstandings when the information is not complete and lack essentials.
  • Oral communication requires attentiveness and great receptivity on the part of the audience.
  • Speeches— are not frequently used as legal records except in investigation work.

Types Of Oral Communication

There are various types of oral communication that you can find within a business setting. Moreover, for your career advancement, you need more oral communication skills. So what are some of the types of oral communication? 

1. Elevator Pitch

Elevator pitch refers to a form of oral communication where you have a brief explanation about yourself and what you want from another person. Besides, you can also use an elevator pitch to spark interest in your organization’s wants or use it to create interest in a project, idea, or product. Usually, a good elevator pitch should not last longer than 30 seconds. 

What Is Oral Communication?

2. Formal Conversations

Formal conversations are usually common at workplaces where employees interact with each other or with their managers. They are rigid in nature, direct, and condensed, as one can get the point across in a few words. 

3. Informal Conversations

Informal conversations are discussions that one can have with either family members or friends. They come mainly without any agenda to be discussed in the process. They are friendly conversations—meaning you can talk about your day, what you’re going to eat for lunch or discuss your weekend plans.

4. Business Presentations

Business presentation refers to formal information about the business products or practices in an organization. Public skills are essential skills to develop in case you want to command a multitude. Besides, you need Harappa’s LEP and PAM Frameworks for business presentations and the Four Ps of Pitch, Projection, Pace, Leverage, and Pauses.

5. Speeches

Speech refers to means of communication where ideas and thoughts are expressed by articulating vocal sounds to the target audience. They are essential in businesses of communication or community outreaches. They are usually reserved for top managers and leaders when passing information to their juniors or audience. 

5 Major Elements of Communication Process

Communication follows a series of channels for it to reach the target audience. For communication to be effective, it requires a sender, a message, and a recipient— even though the receiver may not be aware of the sender’s intent to communicate at the time of communication.  That said, let’s discuss the elements of communication .  

The sender plays a vital role when initiating a communication channel. For a sender to communicate successfully, it must use effective verbal and non-verbal techniques. When speaking or writing, organize your thoughts to make them easy to understand.

Moreover, maintaining eye contact, giving accurate information, and even using correct grammar is also essential in the effectiveness of a message to the target audience. The sender needs to have some understanding of who the receiver is in order to modify the message to suit the receiver.

2. Receiver 

The receiver is the channel to which the sender transmits the message. It may be a person or an entire audience who receives the message. Either way, the receiver needs to understand the message to achieve the desired objectives in the best manner possible.

Receiver 

In a basic communication model, the receiver is directly across from the sender. The best way to receive a message is by sitting in a straight posture, maintaining eye contact, and listening carefully—whether verbally or non verbally. 

Don’t get distracted by anything when you’re listening—so nodding and smiling as you listen to the sender demonstrates that you’re following along.  

3. Message 

The message is the most important element for effective communication . It can come in different forms, such as an oral presentation, a written document, an advertisement, or just a comment. The message isn’t necessarily what the sender intends but rather what the receiver perceives the message to be. As a result, the sender should write the message carefully and evaluate how you can interpret the message.

Communication channel refers to the medium through which a message is sent to its intended receiver. It acts as a connector between the sender and receiver. The communication channels used can be in the form of verbal, non-verbal, and written.

Channel

Written communication should be clear so that they don’t rely on a specific tone of voice to convey a message accurately and effectively. Cons of television as a channel for communication is it’s extensive outstretched to a wide audience and the sender’s ability to manipulate the message using editing and special effects. 

5. Feedback

Feedback is the last element for effective communication, and it bears the receiver’s response or reaction to the sender’s message. The receiver transmits feedback by asking questions, making comments, or even supporting the message that has been delivered. Moreover, feedback helps the sender determine how the receiver expounds the message. 

Oral Communication Tips 

Having walked you through communication channels, let’s now dive in and see various ways to better your oral communication skills .

1. Read a Lot 

Reading regularly is considered the best practice that you can use to enhance basic oral communication skills . Reading literature, newspapers, magazines, novels, fiction, etc., improves your vocabulary skills . Besides, this will help you develop your thinking process and enhance your sharpness in gathering ideas and expressing them in good English.

2. Make Good Use of Your Dictionaries 

Dictionary is genius in new words with its synonyms, meanings, adjective and noun forms explained in-depth. This helps the readers to learn the best communication words and the word’s usage. During your free time, look for unfamiliar words with their meaning and pronunciation.

3. Listen Always 

Listening is one of the practices that will help you to train yourself for oral communication. Initially, you will be diverted from the listening as most words will appear unfamiliar, and you might not be able to understand everything at go. 

Besides, the inflection of a native English speaker might also be non-understandable and finding difficulty in understanding the tone and accent of the spoken words and sentences.

It will take some time and dedication for you to improve your oral communication skills, and in that case, you need to have a lot of patience and perseverance.  Some of the ways you can better understand are listening to slow English songs, speech, presentations, news, debate, or even watching movies. 

4. Jot Down Notes 

In the reading process , you can come across some specific words that are hard to spell out. Noting them down makes it easier for you to recognize and spell such words correctly. Besides, writing helps you be familiar with sentence construction, which will later help you in your conversation.

5. Read Out Loud

Reading out loud is indeed a good reading habit, and you need to continue practicing it. Nevertheless, murmuring will not help you that much in getting over your oral communication skills.

You need to read aloud so that you can clearly hear your voice and make out the necessary mistakes in the reading process. Pronounce each and every word loudly and clearly to improve your communication skills. 

6. Ask Your Teacher 

An English expert—be it your teacher—can help you correct communication errors whenever you approach them. Analyzing the uncertainties related to both grammatical and sentence construction issues will remarkably help you become skilled in oral communication. 

7. Build Your Vocabulary 

A good speaker should have new words in his vocabulary and use them selectively when speaking. This is one of the ways of becoming an excellent oral communicator, and when you make this a habit,  you are augmenting your vocabulary skills. 

8. Watch More Movies

When you are watching good quality English movies during your leisure time, it can help you in improving your accent and in sentence construction. Besides, this is an effective way to enhance your self-confidence.

Bottom Line 

Having taken you through oral communication, you now have proven ways to improve your oral communication skills. You’ll most likely come across various challenges, but keeping your dedication and patience will see you overcome this challenge sooner than you can.

importance of oral communication in organization

About Sonia Kukreja

I am a mother of a lovely kid, and an avid fan technology, computing and management related topics. I hold a degree in MBA from well known management college in India. After completing my post graduation I thought to start a website where I can share management related concepts with rest of the people.

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The importance of organizational communication

From watercooler chats to crisis communication, the way companies share information can make or break them.

How to use four types of organizational communication.

Humans are hardwired for communication. We communicate to share ideas, strengthen relationships, solve problems, and overcome challenges in our professional and personal lives. 

How we choose to speak to our colleagues, employees, and clients might seem like an incidental part of doing business, but effective organizational communication can be vital to a growing company’s success. The orderly flow of information within an organization, from those who have it to those who need it, can make an enormous difference.

When your business is ready for a change, WeWork can help with flexible coworking spaces where organizational communication can flourish. With WeWork All Access , you and your team can work from a space in any one of hundreds of locations around the world.

For last-minute flexibility, WeWork On Demand lets you access workspaces and meeting rooms by the hour in most major cities, without the hassle or constraints of a monthly commitment.

What is organizational communication?

Organizational communication is a technical term used to describe how people within a company share information and speak to one another, their clients, and their customers. It’s part of the wider field of communication theory, which is itself an attempt to analyze and understand how humans, animals, and even plants convey information to one another.

Organizational communication can be classified as either formal or informal. It includes everything from the style and content of press releases, to the channels and software used to keep teams connected and cooperating on projects. 

Types of organizational communication

Because organizational communication is such a broad and complex topic, it can be helpful to break it down into categories. Most communication within a business can be described using four key attributes:

Formal vs. informal

Formal communication takes place between people who have a clear hierarchy within an organization, such as between a boss and an employee , or between the company and a customer. It tends to be more scripted than informal communication. 

Informal communication takes place between people who have a more equal footing within an organization, such as between coworkers or friends. It’s typically more spontaneous and less controlled than formal communication.  

Internal vs. external

Internal communication takes place within an organization, typically between people who work for the same company. 

External communication is the kind of communication that takes place between an organization and the people outside of it, such as its customers or the general public. 

Verbal vs. nonverbal

Verbal communication is the kind of communication that uses words, either spoken or written. 

Nonverbal communication is the kind of communication that doesn’t use words, like body language , facial expressions, or tone of voice.

One-way vs. two-way

One-way communication is the kind of communication where information flows in only one direction, from the sender to the receiver. Notice board postings and press releases are examples of one-way communication.

Two-way communication is the kind of communication where information flows in two directions, from the sender to the receiver and back again. Team meetings and work Slack channels are examples of two-way communication.

Benefits of good organizational communication

As with so many aspects of life, open and clear communication is the foundation of a healthy relationship. If your company can’t communicate effectively with itself or with its customers, things can start to fall apart rapidly. 

A good organizational communication strategy ensures that everyone within the business is on the same page and aware of the company’s goals and objectives . It helps to strengthen and maintain relationships between employees, their customers, and their clients. And it can help to improve the overall efficiency of the business by allowing the orderly flow of information between the employees with valuable knowledge and the employees who need it.

What happens when you have ineffective organizational communication?

Ineffective organizational communication might seem like a small issue, but it can quickly snowball into major problems for your business. Misunderstanding instructions or simply not having the relevant information can lead to employees making costly mistakes. Customers can feel left in the dark or ignored, and decide to take their business somewhere else. Clients might perceive your poor communication as incompetence or indifference to their needs.

Employee morale also suffers when communication breaks down. Without transparency and openness, teams can become siloed and workers can feel isolated from the wider company culture . Learning about important business updates, such as an upcoming office move, through the grapevine rather than from a manager can lead to a sense of secrecy and negativity around the office.

How to create a successful organizational communication strategy

If you want to improve communication within your organization, there are a few steps you can take to make it happen:

  • Support two-way communication by setting up channels where employees can give feedback and ask questions. This can be as simple as setting up a Slack channel for open discussion or holding regular team meetings.
  • Make sure everyone has access to the same information by using a centralized system such as an intranet or an online knowledge base . This will help to avoid confusion and miscommunication.
  • Encourage transparency by being open about the company’s plans and objectives. Employees will feel more invested in the business when they know where it’s going and why.
  • Let employees feel like their voices are being heard by regularly asking for feedback and acting on it. This will help to build trust and improve morale.

Finally, make sure you’re using the right tools for the job. The right communication tools will make it easier for employees to stay connected and will help to improve the flow of information.

The role of leadership in organizational communication

Good organizational communication strategy starts with strong leadership . Leaders set the tone for how communication will work within the company, and it’s up to them to create an environment where employees feel comfortable sharing information and asking questions. 

Leaders also need to be role models for effective communication. When a leader constantly interrupts people or sends long-winded emails, that behavior is more likely to be replicated throughout the company. But if a leader is concise and to the point, that kind of communication will become the norm.

Related articles

Deducting taxes from employee paychecks.

Why organizational communication is important in the workplace

Organizational communication is an integral part of any business, no matter the size or shape of the organization, so all leaders need to be aware of it. By understanding when it’s appropriate to use one-way communication; when to be transparent with teams; when to be informal with colleagues; and how to use the right tools to share information, you can create a communication strategy that will help to improve the overall efficiency of your business.

Steve Hogarty is a writer and journalist based in London. He is the travel editor of City AM newspaper and the deputy editor of City AM Magazine , where his work focuses on technology, travel, and entertainment.

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Importance of Oral Communication

Importance of Oral Communication

Embark on a journey to understand the crucial role of oral communication in shaping our interactions and relationships. This guide provides an in-depth look at effective communication strategies, enriched with practical oral communication examples . From professional discussions to personal dialogues, learn how to harness the power of spoken words for impactful and meaningful connections. Our guide is tailored to equip you with the skills necessary for mastering the art of oral communication in various life scenarios.

What is the Importance of Oral Communication?

Oral communication is the process of exchanging information and ideas through speaking. It is a key aspect of human interaction, essential for understanding and being understood in both personal and professional contexts. This form of communication is valued for its immediacy and effectiveness. What is Oral Communication involves not just speaking, but also active listening and interpreting nonverbal cues. It’s a dynamic skill that encompasses various elements such as tone, clarity, and confidence. Understanding the importance of oral communication helps in various scenarios, from delivering a presentation ( oral communication examples ) to engaging in a casual conversation. Mastering this skill leads to better relationships, clearer information dissemination, and more effective leadership in the workplace.

Importance of Oral Communication in Business

importance of oral communication in business

In the business world, the importance of oral communication cannot be overstated. Effective oral communication skills are critical for successful business operations. They facilitate clear and efficient exchange of ideas, making it easier for teams to collaborate, solve problems, and make decisions. In business, oral communication is often the cornerstone of client relations, negotiations, and team building. Good communicators can articulate their ideas clearly, persuade others, and understand verbal feedback, which is essential in a dynamic business environment.

Effective oral communication in business also enhances leadership. Leaders who communicate well can inspire and motivate their teams, creating a productive and positive workplace. In sales and customer service, oral communication skills are vital for explaining products, addressing customer concerns, and building lasting relationships. Furthermore, oral communication is crucial in crisis management, where timely and clear communication can mitigate issues more effectively.

Business meetings, presentations, and negotiations all rely heavily on oral communication. Oral communication examples in business include pitching a new idea to investors, discussing strategies in meetings, and providing feedback during performance reviews. These scenarios underscore the significance of being articulate, concise, and clear in conveying messages.

In summary, the importance of oral communication in business lies in its ability to streamline processes, foster strong relationships, and drive business growth. It is a skill that, when mastered, can significantly impact a company’s success.

Importance of Oral Communication Essay

An essay on the importance of oral communication delves into the various facets of this essential skill. Such essays typically explore how oral communication impacts individual success and relationships. They examine the role of effective communication in personal growth, professional development, and the maintenance of social bonds. An essay on this topic might include oral communication examples such as a successful public speech, an effective classroom discussion, or a productive business meeting.

The essay can discuss the advantages of oral communication, such as immediate feedback, the ability to adjust the message in real-time, and the conveyance of emotion and tone. It might also explore challenges, such as overcoming barriers in cross-cultural communication or dealing with speech anxiety.

Furthermore, an importance of oral communication essay can compare oral communication with written communication, highlighting how each has its unique strengths and contexts where one might be more appropriate than the other. Essays may also delve into the components that make up effective oral communication, such as clarity, conciseness, empathy, active listening, and the use of nonverbal cues.

Lastly, such essays often emphasize the development of oral communication skills, outlining ways individuals can improve their speaking and listening abilities. This aspect is particularly relevant in an educational setting, where developing strong oral communication skills can significantly impact students’ academic and future career success.

Overall, an essay on the importance of oral communication provides comprehensive insights into how this skill affects various areas of life, emphasizing its significance in personal and professional contexts.

Importance of Oral Communication & Written Communication

importance of oral communication written communication

The importance of oral communication and written communication lies in their complementary roles in conveying information and ideas effectively. Oral communication, involving speaking and listening, offers immediacy and personal interaction. It allows for immediate feedback and adjustment of the message based on the listener’s responses. In contexts like meetings, negotiations, or casual conversations, the ability to communicate orally is invaluable. Oral communication examples include delivering a speech, participating in a debate, or engaging in dialogue.

Written communication, on the other hand, provides a permanent record and is essential for documenting and sharing complex information. It allows for careful structuring and revision of content, making it ideal for detailed explanations or legal documentation. Written communication is crucial in business for contracts, emails, reports, and more.

Both forms have their unique strengths and are important in different situations. Oral communication is key for interpersonal interactions and immediate problem-solving, while written communication is essential for maintaining records and conveying detailed information. Understanding when and how to use each form effectively is a critical communication skill.

Why are Oral Communication Skills Important?

Oral communication skills are important for several reasons. They are fundamental to forming and maintaining personal and professional relationships. Effective oral communication enables individuals to express their thoughts and emotions clearly and persuasively. It is crucial in settings like education, where teachers must communicate information to students, and in business, where clarity in communication can define the success of negotiations and collaborations.

Good oral communication skills also enhance an individual’s ability to listen, interpret, and respond appropriately to others, fostering mutual understanding and respect. This is vital in multicultural environments, where clear communication can bridge cultural differences.

Additionally, strong oral communication skills are often associated with leadership and influence. Leaders who communicate effectively can inspire and motivate their teams, articulate their vision, and manage conflicts and crises efficiently.

In summary, oral communication skills are essential for effective interpersonal interactions, successful professional relationships, and personal growth. They empower individuals to convey their messages confidently and clearly, making them indispensable in virtually every aspect of life.

Moreover, the significance of oral communication extends beyond personal and professional realms, contributing to societal advancement. Effective communication is the cornerstone of leadership and governance, influencing decision-making processes and public opinion. Leaders and public figures must master this art to inspire and lead effectively??. Educational platforms such as Harvard University’s Program on Negotiation provide insightful resources on negotiation and communication, crucial for leaders and professionals in all fields.

In conclusion, the importance of oral communication cannot be overstated. It is essential for effective interpersonal relationships, professional success, and personal growth. This guide has provided insights, examples, and practical tips to enhance your oral communication skills. Remember, mastering these skills is a continuous journey, but with practice and awareness, anyone can become an effective communicator.

importance of oral communication in organization

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Importance of Oral Communication & Written Communication

Oral Communication Skills Important

  • 16.2 Types of Communications in Organizations
  • Introduction
  • 1.1 What Do Managers Do?
  • 1.2 The Roles Managers Play
  • 1.3 Major Characteristics of the Manager's Job
  • Summary of Learning Outcomes
  • Chapter Review Questions
  • Management Skills Application Exercises
  • Managerial Decision Exercises
  • Critical Thinking Case
  • 2.1 Overview of Managerial Decision-Making
  • 2.2 How the Brain Processes Information to Make Decisions: Reflective and Reactive Systems
  • 2.3 Programmed and Nonprogrammed Decisions
  • 2.4 Barriers to Effective Decision-Making
  • 2.5 Improving the Quality of Decision-Making
  • 2.6 Group Decision-Making
  • 3.1 The Early Origins of Management
  • 3.2 The Italian Renaissance
  • 3.3 The Industrial Revolution
  • 3.4 Taylor-Made Management
  • 3.5 Administrative and Bureaucratic Management
  • 3.6 Human Relations Movement
  • 3.7 Contingency and System Management
  • 4.1 The Organization's External Environment
  • 4.2 External Environments and Industries
  • 4.3 Organizational Designs and Structures
  • 4.4 The Internal Organization and External Environments
  • 4.5 Corporate Cultures
  • 4.6 Organizing for Change in the 21st Century
  • 5.1 Ethics and Business Ethics Defined
  • 5.2 Dimensions of Ethics: The Individual Level
  • 5.3 Ethical Principles and Responsible Decision-Making
  • 5.4 Leadership: Ethics at the Organizational Level
  • 5.5 Ethics, Corporate Culture, and Compliance
  • 5.6 Corporate Social Responsibility (CSR)
  • 5.7 Ethics around the Globe
  • 5.8 Emerging Trends in Ethics, CSR, and Compliance
  • 6.1 Importance of International Management
  • 6.2 Hofstede's Cultural Framework
  • 6.3 The GLOBE Framework
  • 6.4 Cultural Stereotyping and Social Institutions
  • 6.5 Cross-Cultural Assignments
  • 6.6 Strategies for Expanding Globally
  • 6.7 The Necessity of Global Markets
  • 7.1 Entrepreneurship
  • 7.2 Characteristics of Successful Entrepreneurs
  • 7.3 Small Business
  • 7.4 Start Your Own Business
  • 7.5 Managing a Small Business
  • 7.6 The Large Impact of Small Business
  • 7.7 The Small Business Administration
  • 7.8 Trends in Entrepreneurship and Small-Business Ownership
  • 8.1 Gaining Advantages by Understanding the Competitive Environment
  • 8.2 Using SWOT for Strategic Analysis
  • 8.3 A Firm's External Macro Environment: PESTEL
  • 8.4 A Firm's Micro Environment: Porter's Five Forces
  • 8.5 The Internal Environment
  • 8.6 Competition, Strategy, and Competitive Advantage
  • 8.7 Strategic Positioning
  • 9.1 Strategic Management
  • 9.2 Firm Vision and Mission
  • 9.3 The Role of Strategic Analysis in Formulating a Strategy
  • 9.4 Strategic Objectives and Levels of Strategy
  • 9.5 Planning Firm Actions to Implement Strategies
  • 9.6 Measuring and Evaluating Strategic Performance
  • 10.1 Organizational Structures and Design
  • 10.2 Organizational Change
  • 10.3 Managing Change
  • 11.1 An Introduction to Human Resource Management
  • 11.2 Human Resource Management and Compliance
  • 11.3 Performance Management
  • 11.4 Influencing Employee Performance and Motivation
  • 11.5 Building an Organization for the Future
  • 11.6 Talent Development and Succession Planning
  • 12.1 An Introduction to Workplace Diversity
  • 12.2 Diversity and the Workforce
  • 12.3 Diversity and Its Impact on Companies
  • 12.4 Challenges of Diversity
  • 12.5 Key Diversity Theories
  • 12.6 Benefits and Challenges of Workplace Diversity
  • 12.7 Recommendations for Managing Diversity
  • 13.1 The Nature of Leadership
  • 13.2 The Leadership Process
  • 13.3 Leader Emergence
  • 13.4 The Trait Approach to Leadership
  • 13.5 Behavioral Approaches to Leadership
  • 13.6 Situational (Contingency) Approaches to Leadership
  • 13.7 Substitutes for and Neutralizers of Leadership
  • 13.8 Transformational, Visionary, and Charismatic Leadership
  • 13.9 Leadership Needs in the 21st Century
  • 14.1 Motivation: Direction and Intensity
  • 14.2 Content Theories of Motivation
  • 14.3 Process Theories of Motivation
  • 14.4 Recent Research on Motivation Theories
  • 15.1 Teamwork in the Workplace
  • 15.2 Team Development Over Time
  • 15.3 Things to Consider When Managing Teams
  • 15.4 Opportunities and Challenges to Team Building
  • 15.5 Team Diversity
  • 15.6 Multicultural Teams
  • 16.1 The Process of Managerial Communication
  • 16.3 Factors Affecting Communications and the Roles of Managers
  • 16.4 Managerial Communication and Corporate Reputation
  • 16.5 The Major Channels of Management Communication Are Talking, Listening, Reading, and Writing
  • 17.1 Is Planning Important
  • 17.2 The Planning Process
  • 17.3 Types of Plans
  • 17.4 Goals or Outcome Statements
  • 17.5 Formal Organizational Planning in Practice
  • 17.6 Employees' Responses to Planning
  • 17.7 Management by Objectives: A Planning and Control Technique
  • 17.8 The Control- and Involvement-Oriented Approaches to Planning and Controlling
  • 18.1 MTI—Its Importance Now and In the Future
  • 18.2 Developing Technology and Innovation
  • 18.3 External Sources of Technology and Innovation
  • 18.4 Internal Sources of Technology and Innovation
  • 18.5 Management Entrepreneurship Skills for Technology and Innovation
  • 18.6 Skills Needed for MTI
  • 18.7 Managing Now for Future Technology and Innovation
  • Know the types of communications that occur in organizations.

In the communication model described above, three types of communication can be used by either the communicator in the initial transmission phase or the receiver in the feedback phase. These three types are discussed next.

Oral Communication

This consists of all messages or exchanges of information that are spoken, and it’s the most prevalent type of communication.

Written Communication

This includes e-mail, texts, letters, reports, manuals, and annotations on sticky notes. Although managers prefer oral communication for its efficiency and immediacy, the increase in electronic communication is undeniable. As well, some managers prefer written communication for important messages, such as a change in a company policy, where precision of language and documentation of the message are important.

Managerial Leadership

Dealing with information overload.

One of the challenges in many organizations is dealing with a deluge of emails, texts, voicemails, and other communication. Organizations have become flatter, outsourced many functions, and layered technology to speed communication with an integrated communication programs such as Slack, which allows users to manage all their communication and access shared resources in one place. This can lead to information overload, and crucial messages may be drowned out by the volume in your inbox.

Add the practice of “reply to all,” which can add to the volume of communication, that many coworkers use, and that means that you may get five or six versions of an initial e-mail and need to understand all of the responses as well as the initial communication before responding or deciding that the issue is resolved and no response is needed. Here are suggestions to dealing with e-mail overload upward, horizontally, and downward within your organization and externally to stakeholders and customers.

One way to reduce the volume and the time you spend on e-mail is to turn off the spigot of incoming messages. There are obvious practices that help, such as unsubscribing to e-newsletters or turning off notifications from social media accounts such as Facebook and Twitter. Also consider whether your colleagues or direct reports are copying you on too many emails as an FYI. If yes, explain that you only need to be updated at certain times or when a final decision is made.

You will also want to set up a system that will organize your inbox into “folders” that will allow you to manage the flow of messages into groups that will allow you to address them appropriately. Your system might look something like this:

  • Inbox : Treat this as a holding pen. E-mails shouldn’t stay here any longer than it takes for you to file them into another folder. The exception is when you respond immediately and are waiting for an immediate response.
  • Today : This is for items that need a response today.
  • This week : This is for messages that require a response before the end of the week.
  • This month/quarter : This is for everything that needs a longer-term response. Depending on your role, you may need a monthly or quarterly folder.
  • FYI : This is for any items that are for information only and that you may want to refer back to in the future.

This system prioritizes e-mails based on timescales rather than the e-mails’ senders, enabling you to better schedule work and set deadlines.

Another thing to consider is your outgoing e-mail. If your outgoing messages are not specific, too long, unclear, or are copied too widely, your colleagues are likely to follow the same practice when communicating with you. Keep your communication clear and to the point, and managing your outbox will help make your inbound e-mails manageable.

  • How are you managing your e-mails now? Are you mixing personal and school and work-related e-mails in the same account?
  • How would you communicate to a colleague that is sending too many FYI e-mails, sending too may unclear e-mails, or copying too many people on her messages?

Sources: Amy Gallo, Stop Email Overload, Harvard Business Review , February 21, 2012, https://hbr.org/2012/02/stop-email-overload-1; Barry Chingel, “How to beat email Overload in 2018”, CIPHER , January 16, 2018, https://www.ciphr.com/advice/email-overload/; Monica Seely, “At the Mercy of Your Inbox? How to Cope With Email Overload”, The Guardian , November 6, 2017, https://www.theguardian.com/small-business-network/2017/nov/06/at-the-mercy-of-your-inbox-how-to-cope-with-email-overload.

Nonverbal Communication

There is also the transformation of information without speaking or writing. Some examples of this are things such as traffic lights and sirens as well as things such as office size and placement, which connote something or someone of importance. As well, things such as body language and facial expression can convey either conscious or unconscious messages to others.

Major Influences on Interpersonal Communication

Regardless of the type of communication involved, the nature, direction, and quality of interpersonal communication processes can be influenced by several factors. 3

Social Influences

Communication is a social process, as it takes at least two people to have a communication episode. There is a variety of social influences that can affect the accuracy of the intended message. For examples, status barriers between employees at different levels of the organization can influence things such as addressing a colleague as at a director level as “Ms. Jones” or a coworker at the same level as “Mike.” Prevailing norms and roles can dictate who speaks to whom and how someone responds. Exhibit 16.4 illustrates a variety of communications that illustrate social influences in the workplace.

In addition, the communication process is heavily influenced by perceptual processes. The extent to which an employee accurately receives job instructions from a manager may be influenced by her perception of the manager, especially if the job instructions conflict with her interest in the job or if they are controversial. If an employee has stereotyped the manager as incompetent, chances are that little that the manager says will be taken seriously. If the boss is well regarded or seen as influential in the company, everything that they say may be interpreted as important.

Interaction Involvement

Communication effectiveness can be influenced by the extent to which one or both parties are involved in conversation. This attentiveness is called interaction attentiveness or interaction involvement . 4 If the intended receiver of the message is preoccupied with other issues, the effectiveness of the message may be diminished. Interaction involvement consists of three interrelated dimensions: responsiveness, perceptiveness, and attentiveness.

Organizational Design

The communication process can also be influenced by the design of the organization. It has often been argued to decentralize an organization because that will lead to a more participative structure and lead to improved communication in the organization. When messages must travel through multiple levels of an organization, the possibility of distortion can also occur, which would be diminished with more face-to-face communication.

Concept Check

  • What are the three major types of communication?
  • How can you manage the inflow of electronic communication?
  • What are the major influences on organizational communication, and how can organizational design affect communication?

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Advantages And Disadvantages of Oral Communication (+Examples)

Table of Contents

In this blog, we will explore the merits and demerits of oral communication in different contexts, ranging from personal interactions to professional settings. Understanding the advantages and disadvantages of this form of communication is essential as it can impact relationships, decision-making processes, and overall effectiveness in conveying ideas.

What is Oral Communication?

The process of transmitting ideas or information verbally, from one person or group to another is called oral communication . The oral medium uses spoken words and is often carried out through face-to-face communication . It could occur among individuals, groups, or in mass. Oral business communication takes place in various ways like meetings, informal talks , telephone calls, etc. 

Advantages And Disadvantages of Oral Communication

Oral communication is a dynamic and interactive mode of information exchange, relying on spoken language and various forms of verbal interaction. 

Key advantages of the oral communication approach:

1/ Immediate Feedback : One of the most significant merits of oral communication is the ability to receive immediate feedback while communicating . In face-to-face or real-time interactions, both the sender and the receiver can quickly determine each other’s reactions, understand the message’s clarity, and address any misunderstandings promptly.

2/ Quick and Efficient : Oral communication is often faster and more efficient than written communication, particularly in one-on-one or small group settings. It enables rapid decision-making, problem-solving, and coordination among team members.

3/ Immediate Adaptability : During a conversation, if the speaker notices confusion or lack of understanding in the audience, they can quickly adjust their message, rephrase it, or provide further explanations to ensure better understanding.

4/ Facilitates Group Discussions : In a group environment, oral communication enables dynamic discussions, brainstorming sessions, and collaborative decision-making. The back-and-forth nature of oral communication encourages active participation from all involved.

5/ Real-Time Clarification : Another benefit of oral communication is in situations where information is complex or ambiguous, oral communication allows for immediate clarification. The audience can seek immediate responses to their queries, which reduces confusion and helps in making well-informed decisions.

6/ Contextual Understanding : In oral communication, participants can determine the context of the message more effectively, considering the environment, mood, and situational factors that might influence the message’s meaning.

7/ Effective Persuasion : Skilled speakers can use persuasive language and vocal techniques, to influence and convince their audience more effectively than written communication alone.

8/ Personal Touch : Oral communication, specifically face-to-face communication, adds a personal touch to interactions, making them feel more authentic and emotionally connected, which is especially crucial in personal relationships and customer service scenarios.

Related Reading : What are the advantages and disadvantages of face-to-face communication

9/ Immediate Conflict Resolution : In situations of conflict or disagreement, the advantage of spoken communication allows for direct discussion, leading to quicker resolution and reducing the chances of increased misunderstandings.

10/ Dynamic and Engaging Presentations : Oral communication is particularly well-suited for engaging presentations, as speakers can use visuals, demonstrations, and storytelling to captivate their audience.

11/ Real-Time Language Clarification : When using oral communication across language barriers , participants can seek immediate clarification or translation, reducing the risk of miscommunication due to language differences.

12/ Non-Verbal Cues : Beyond spoken words, the oral form of communication incorporates non-verbal cues like gestures, facial expressions, and body language, adding depth and context to the message. These non-verbal cues contribute significantly to the overall understanding of the message.

Related Reading : What are nonverbal communication skills Benefits and limitations of non-verbal communication

Disadvantages of oral communication 

While oral communication offers several advantages, it also comes with its own set of challenges and drawbacks:

1/ Lack of Documentation : One of the significant limitations of oral communication compared to written communication is its lack of permanence. Information conveyed orally may be forgotten over time, leading to inaccuracies. In contrast, written communication provides a tangible record that can be referred back to for clarification reducing the chances of misinterpretation and ensuring accuracy.

2/ Limited Reach and Accessibility : Oral communication is limited by physical presence and real-time interaction. It may not be feasible to communicate with people who are geographically spread out or in different time zones. This limitation prevents effective communication in global or remote teams.

3/ Inefficient for Complex Information : Communicating complex or technical information solely through oral means can be challenging. It may be difficult to convey complex details without the support of visuals, charts, or written explanations, which can lead to incomplete understanding.

4/ Noise and Distractions : Oral communication can be affected by environmental factors such as background noise, interruptions, or distractions. These elements can hamper concentration and understanding, leading to ineffective communication.

5/ Emotional Influence : In oral communication, emotions can strongly influence the message’s delivery and reception. A speaker’s emotions may inadvertently impact the interpretation of the message, leading to biased understanding.

6/ Lack of Standardization : Oral communication can lack the standardization and consistency that written communication offers. The same message communicated orally by different individuals may vary in wording, tone, and emphasis, leading to confusion among recipients.

7/ Inability to Verify Information : Unlike written communication, which can be fact-checked and verified, oral communication may convey incorrect or inaccurate information without an easy way to verify its authenticity in real-time.

8/ Lack of Accessibility for People with Disabilities : Oral communication may not be accessible to individuals with hearing impairments or certain disabilities, excluding them from important interactions unless appropriate accommodations are made.

9/ Lack of Formality : Oral communication may lack the formality and structure associated with written communication, leading to a casual approach that can be unsuitable for conveying important business matters.

10/ Dependence on Speaking Skills : Effective oral communication requires good speaking skills. Individuals who are less confident may struggle to convey their ideas clearly, preventing effective communication.

11/ Risk of Information Leakage : One crucial disadvantage of oral communication in an organization is in situations where sensitive information is discussed verbally. There is a higher risk of unintentional information leakage to unauthorized individuals or competitors.

12/ Dependency on Active Listening : Effective oral communication requires active listening skills from all participants. If someone is not fully engaged or attentive, important information may be missed or misunderstood.

Summary for oral communication pros and cons: In conclusion, oral communication, guided by its principles , offers several advantages, such as immediate feedback, efficiency in small group settings, and adaptability. It adds a personal touch and is effective for dynamic presentations. However, it lacks documentation, has limited reach, and may be inefficient for complex information. Despite its benefits, the choice between oral and written communication should consider the context and objectives, as each method has its strengths and limitations.

Example of oral communication

In the following video Kara Ronin , shares three ways on how you can communicate orally with confidence during business meetings. 

Other examples of oral communication include face-to-face communication, public speaking, telephonic conversation, classroom lectures, etc.

Importance of Oral Communication

Oral communication is an integral aspect of human interaction, enabling us to connect, collaborate, and grow in various areas of life. Some key reasons why oral communication is crucial:

1/ Building relationships: Good oral communication helps build strong interpersonal relationships. It enables individuals to connect, empathize, and understand one another better, fostering trust and cooperation.

2/ Success in the workplace: In professional settings, oral communication is a fundamental skill. It enhances collaboration among team members, enables effective leadership, and supports clear instructions and expectations, leading to improved productivity and overall success.

3/ Problem-solving and decision-making: Effective oral communication facilitates group discussions and brainstorming sessions, enabling teams to identify and analyze problems, explore various solutions, and make informed decisions.

4/ Crisis management and emergency response: During critical situations, oral communication is crucial for sharing important information, coordinating actions, and ensuring the safety and well-being of individuals.

5/ Personal and professional branding : How individuals communicate orally can significantly impact their personal and professional brand. Clear and effective formal communication can help create a positive image and reputation.

Advantages And Disadvantages of Written Communication

Advantages of written communication: .

1. Permanent Record: Written communication helps keep a permanent record of information or messages that can be referred to, in the future. It is also legally valid and can be used as evidence when needed. 

2. Lesser Chances of Misunderstanding: Since written communication includes written words, it can be as much detailed as needed for clarity and better understanding. In the case of lengthy messages or information, written communication proves to be much more efficient than other forms of communication.   

Disadvantages of written communication: 

1. Costly: Written communication often tends to be more costly than other means of communication in terms of time, money, as well as effort. One would need plenty of time to draft a formal message when executing written communication.  

2. Slow Feedback: Written communication includes slow feedback as it would take time and effort to draft a reply in written form. This may eventually lead to late decision-making in some cases.

Check out our detailed guide on: What are the advantages and disadvantages of written communication

Frequently Ask Questions

Q1. what are the 3 types of oral communication .

Ans: The 3 important types of oral communication are interpersonal communication, public communication, and mass communication. The term interpersonal is used when several people communicate among themselves, public communication is when an individual addresses a group of people, and mass communication refers to information being sent out to a mass of receivers from one source.  

Q2. What are the disadvantages of oral presentation?

Ans: The disadvantages of oral presentations include the lack of a permanent record, the potential for misinterpretation or confusion due to unclear messaging, subjective interpretation, and limited audience reach. Unlike written communication, oral presentations are not recorded for future reference, which can make it difficult to recall important details or decisions that were made during the presentation. 

Q3. What are the advantages and disadvantages of oral communication? 

Ans: One crucial advantage of oral communication is its immediacy, allowing for real-time feedback and instant clarification during conversations.  On the other hand, one major drawback of oral communication is its lack of permanence, which can lead to misunderstandings or discrepancies in the information conveyed. 

Q4. What are the advantages and disadvantages of verbal communication? 

Ans: The major advantage of verbal communication is that it allows for quick and rapid transmission of information and enables instant feedback from the person receiving the message. However, one limitation of verbal communication is its difficulty in conveying lengthy or complex messages accurately.

Q5. What are the 5 advantages of oral communication? 

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What is Oral Communication? Advantages, Disadvantages, Imp

  • Post last modified: 4 June 2023
  • Reading time: 46 mins read
  • Post category: Business Communication

What is Oral Communication?

Oral communication is transfer of information from sender to receiver by means of verbal and visual aid. Examples of oral communication include presentations, speeches, discussions, etc.

Though the message is conveyed through words, most of the times oral communication is effectively carried out with the help of non-verbal communication like body language and tone modulations. Oral communication is also at times mixed with visual aid to help establish the conveyed message in a clear manner.

Oral Communication

Table of Content

  • 1 What is Oral Communication?
  • 2 Oral Communication Definition
  • 3 Modes of Oral Communication
  • 4.1 Immediate Feedback
  • 4.2 Time Saving
  • 4.3 Economical
  • 4.4 Personal Touch
  • 4.5 Flexibility
  • 4.6 Secrecy
  • 4.7 Group Communication
  • 4.8 Effectiveness
  • 4.9 Persuasive power
  • 5.1 Poor Retention
  • 5.2 No Record
  • 5.3 Time Consuming
  • 5.4 Misunderstanding
  • 5.5 Lengthy Messages
  • 5.6 Lack of Responsibility
  • 5.7 Imprecise
  • 6.1 Clarity
  • 6.2 Brevity
  • 6.3 Precision
  • 6.4 Right words
  • 6.5 Avoid Hackneyed Phrases
  • 6.6 Understand the Listener
  • 6.7 Natural Voice
  • 6.8 Logical Sequence
  • 6.9 Conviction
  • 7.1 Importance for a scholar
  • 7.2 Importance for a professional
  • 7.3 Importance for business
  • 7.4 As a marketing tool
  • 8.1 Clarity
  • 8.2 Simplicity
  • 8.3 Source of information
  • 8.4 Adequacy
  • 8.5 Consistency
  • 8.6 Principle of time
  • 8.7 Balance between uniformly and adaptability
  • 8.8 Emotional Appeal
  • 8.9 Consultation
  • 8.10 Feedback
  • 8.11 Purpose
  • 8.12 Empathy
  • 8.13 Rehearsal
  • 8.14 Selection of main idea
  • 8.15 Introduction
  • 8.16 Easiness
  • 8.17 Researching the topic
  • 8.18 Summary
  • 10 Business Communication Notes
  • 11 Reference

Oral Communication Examples include usage of presentations in a seminar or meeting to put across the message in a clear manner. Oral communication can also be mixed with written communication methods to ensure that maximum effectiveness is achieved.

Oral Communication Definition

Oral communication takes place in face-to-face conversations, group discussions, telephone calls and other circumstances in which spoken word is used to express meaning. Ricky W. Griffin
Oral communication takes place when spoken words are used to transfer information and understanding form on person to another. S. K. Kapur

Modes of Oral Communication

Research studies have shown that 80% of communication by executives of a company is in the oral form. The modes of Oral Communication include:

• Telephone/Cellular phone • Messages • Intercom • Face-to-face discussion • Meetings/Conferences • Presentation • Dictaphone/Dictation • Conversation • Radio • Teleconferencing • Speeches • Brainstorming sessions • Grapevine • Interview

Advantages of Oral Communication

Advantages of oral communication are mentioned below:

Immediate Feedback

Time saving, personal touch, flexibility, group communication, effectiveness, persuasive power.

Advantages of Oral Communication

The biggest advantage of oral communication is that it provides immediate feedback to both the sender and the receiver. Each can therefore ask for clarification and elaboration on the spot.

The speaker can immediately understand the reaction of the audience or group, s/he is addressing while the hearers get a number of clues about how their behaviour is being perceived by the speaker.

Oral communication is very fast. It saves the time involved in writing the message and delivering it through a channel like the postal or courier services.

Oral communication saves the money spent on stationery and the channel of communication.

Oral communication builds up a healthy climate in the organization by bringing superiors and subordinates closer. It is also an effective tool for persuasion.

Oral communication provides an opportunity to the speaker to correct himself and make himself clear by changing his voice, pitch, tone, etc. A number of other factors like context, body language, etc. can be used to reinforce and modify what is spoken through the words.

Oral messages can be more easily kept confidential than written messages. All one has to do is to ensure that there is no one within the hearing or recording distance.

Oral communication is extremely useful for communicating with groups in meetings, conferences, etc. No classroom teaching would be possible without oral communication.

Because oral communication involves the real or virtual presence of both the parties, therefore, the message transfer is more effective and that helps in achieving the goal of the communication more efficiently.

Persuasion is the process of guiding people toward the adoption of an idea, attitude or action by rational means. It relies on “appeals” and convincing arguments. We live in a world where persuasive oral messages are around us.

Disadvantages of Oral Communication

Disadvantages of oral communication are explained below:

Poor Retention

Time consuming, misunderstanding, lengthy messages, lack of responsibility.

Disadvantages of Oral Communication

The listener cannot retain oral messages in his memory for a long time. The speaker himself may not recall what he actually said.

Oral communication does not provide any record for future reference. In the absence of a record, oral messages have no legal validity.

Oral communication may not always be time saving. Precisely because there is no binding medium like a page or a book, this form of communication is virtually endless. Sometimes meetings continue for a long time without arriving at any satisfactory conclusion.

Oral communications are likely to be misunderstood due to poor expression and noise. The speaker may not be able to make himself quite clear or the listener may be inattentive. This is likely to be truer when the two individuals are not on good terms with each other.

Oral communication is not suitable for transmitting lengthy messages. Some parts of vital importance may not receive adequate attention.

Oral messages are not recorded. Therefore, it becomes difficult to hold persons responsible for mistakes, inaccuracy or falsity in oral communication.

People usually take less care when speaking than when writing. Therefore, spoken words tend to be less precise than written words. Often the exact point the speaker is trying to make is lost in a mass of words.

How to Make Oral Communication Effective?

The following steps should be taken to make oral communication effective :

Right words

Avoid hackneyed phrases, understand the listener, natural voice, logical sequence.

How to Make Oral Communication Effective

The speaker should pronounce his words “clearly” and “correctly”. He must talk distinctly and slowly. When a person speaks fast or munches words the oral message is likely to be misunderstood.

The way a person speaks his dialogue exercises much influence on the audience. Clarity of expression is the aim at all times.

Oral communications often suffer from too much of talking. When a speaker keeps on talking for long, his message is lost in a sea of words and his listeners tend to become inattentive.

Therefore, the message must be kept as short as possible. However, the speaker should not appear unclear, abrupt or discourteous.

An oral message becomes more effective when it is precise and concise.

Example : It is better to say ‘cut down costs by 100 instead of saying ‘reduce costs’. The message should not be vague or incomplete. Words ought to mean clearly what they are intended to say.

The first caution is to ensure that you know the meaning of the words that you use. Some words have more than one meaning while some others carry different meanings for different persons. Be sure about what your words will convey to a trained reader. Example : City, town and metropolis are three different words and care should be exercised before using them. You will find that the word ‘metro’ has at least three different meanings in day-to-day usage. Find them out for yourself. Therefore, words should be chosen carefully and their meaning clarified in the context of usage. The speaker should not presume that the listener would mean the same thing from a word, which s/he means.

Speakers often use hackneyed phrases and clichés like ‘you know’, ‘I see’, ‘you see’, ‘what I mean’, ‘isn’t,’ etc. Such phrases interrupt the flow of speech and obstruct the quick grasp of meaning besides causing boredom. Speakers should ensure that they do not use these phrases unconsciously or consciously. Most of us use them as connectives, filling up a gap when we do not have the correct word/phrase. Keeping them consciously out of your usage would mean that you will have to remain silent for those gaps. But don’t worry. Once you stop using fillers like those, appropriate words will come to you with a little effort at articulation.

A good speaker must understand the listener before talking. People vary in terms of their education, culture, intelligence level, maturity, etc.

The speaker should use his natural way of speaking. In order to look sophisticated, some speakers use a foreign accent. This reduces the effectiveness of communication.

Before speaking, different ideas to be conveyed should be arranged in a logical order. It helps to make the speech forceful.

A speaker must have conviction in what he says. Careful understanding, the sincerity of speech, and intelligent planning are required to develop conviction in speech.

Importance of Oral Communication

The importance of oral communication can be discussed in the following points:

Importance for a scholar

Importance for a professional, importance for business, as a marketing tool.

Importance of Oral Communication

The art of oral presentation is of immense significance for an academician or a student who is needed to defend his/her thesis in a seminar or a conference.

At times, managers or executives in a company are required to prepare a report and then give an oral presentation on that report. Their performance can make or mar their career.

Oral communication are of huge significance in today’s business environment. It’s simply because nothing has more impact, or is quite as impressive, as a well-delivered oral presentation.

Properly executed and in the right context, they can inform, motivate and convince more effectively than any other single form of communication. As a result, employers place great value on presentation skills.

Ability to deliver oral presentation is one of the most effective tools of marketing. For instance, consider these two typical situations where oral presentation skill will be needed as a marketing strategy:

Go to Section:

What is Oral Communication | Oral Communication Definition | Modes of Oral Communication | Advantages of Oral Communication | Disadvantages of Oral Communication | How to Make Oral Communication Effective | Importance of Oral Communication | Principles of Oral Communication |

Principles of Oral Communication

The following are the main principles of oral communication :

Source of information

Consistency, principle of time, balance between uniformly and adaptability, emotional appeal, consultation, selection of main idea, introduction, researching the topic.

In oral communication the meaning of the words and the language should be clear so that the audience does not misunderstand it. One should avoid the use of technical, very difficult or literary words.

The communication should be simple so that every type of audience finds it easy to understand.

The sources of information used in the communication should be reliable and the audience should be informed about the source to increase their confidence.

The quantity, weightage, expansion and the subject matter should be decided in a wise manner, communication that are lengthy, too detailed and difficult are boring. Over abundance of information puts strain on the mental ability. Thinking and working of the audience.

The figures and information used in the communication should not be in conflict with the policies, objectives and programmes of the institutions.

The communication should not take more time that intended. Principle of time leaves a good impression on the audience.

On the one hand uniformity of message in the communication should be attempted and on the other due importance should be given to the changer in today’s fast business. In other words one should try to strike a balance between uniformity and changeability or adaptability of words. h. Principle of Audience Analysis

To develop a mutual understanding with the audience and to remove the unnecessary difficulty of meanings the presenter should keep in mind the age, education, ability, knowledge and organizational position of the audience.

In some communication there is a lack of logic and intellect therefore there should be an emotional appeal in the communication so that a positive response can be taken from the audience.

To make a communication effective the communicator should consult all the related people. This way one can get some new advice and ideas.

After communication the communicator should try to find the views, Ideas, opinions, objections and feelings of the audience. This develops an understanding between the two and the objective of communication is also fulfilled.

In the communicator mind the purpose of the communication should be absolutely clear and defined. Objectives could be one or more. The purpose of the communication could be to inform, encourage, sympathies and entertain.

The communicator should put himself in the place of audience while doing the communication. This brings about a similar opinion and creator mutual understanding.

Before communication one should rehearsal atleast thrice. This increases self confidence and makes the communication easier.

The main idea or should be decided before hand. This makes the communication easier and interesting.

It is said that first impression is the best impression. Thus, the communicator should introduce the communication with expertise, patience, cleverness and effectively that the audience can connect to it right till the end.

A friendly behaviour should be used with the audience. As a result he can say opinion with ease and the audience too will accept it.

Information, figures and other facts related to the communication should be collected so that some new ideas can be joined with the basic thought that is change should be acceptable.

At the end of the communication the main points should be revised which make the audience will remember the basic thought of the communication

PAIBOC Model

PAIBOC is an acronym devised by Kitty Locker and Stephen Kaczmarek. The PAIBOC model can be an instrumental tool for effective communication, specifically with speeches. PAIBOC refers to purpose, audience, information, benefits, objections and context. In an organisation, it is important to have a set process when initiating any business correspondence. PAIBOC is explained as follows:

It stands for purpose, which infers the purpose for initiating communication or writing a document. For example, the credit card division of a bank decides to send a formal e-mail to its credit card holders to make them understand the policy of moratorium period during Covid-19 Pandemic.

The purpose of the communication in this case is to educate its customers on the responsible use of credit cards and to use debt responsibly.

It stands for an audience, which explains who is the target audience or recipient of the communication. Having an insight into the target audience is cardinal for the success of communication. For instance, the target audience of communication via e-mail is the credit cardholders.

It stands for information, which infers what information the message should contain. The information that is shared relies on the audience. If the audience is not aware, then they need to be familiarised with facts.

For instance, the E-mail would involve information about the relaxation provided during the moratorium period; consequences of irresponsible use of credit; ways to manage credit/debt; and reasonable expectations of the use of credit.

It stands for benefits, what benefit both the sender and the receiver will derive from the exchange of communication.

For example, assessing how much interest they need to pay on the credit taken, how much interest customers have to pay during and after the moratorium period. In such a case, the bank can ensure that its customers are aware about the relaxation period and time limit to which they have to pay the bill.

It stands for objections, what objections can be raised by the receiver and how to overcome those objections tactfully. For instance, credit card holders can raise requests to extend the moratorium period in order to pay less interest on a credit card.

It stands for context, which refers to what is the relationship with the receiver. Context can also relate to morale in the organisation, the economy, the time of year and any special situation.

For instance, a formal e-mail can exchange important information with the customers and they will be more aware about the payment policy and procedure.

Oral Communication

Business Communication Notes

( Click on Topic to Read )

What is Business Communication?

  • What is Communication?
  • Types of Communication
  • 7 C of Communication

Barriers To Business Communication

  • Oral Communication
  • Types Of Non Verbal Communication
  • Written Communication
  • Soft Skills
  • Interpersonal vs Intrapersonal communication
  • Barriers to Communication
  • Organisational Communication
  • Horizontal Communication
  • Grapevine Communication
  • Downward Communication
  • Verbal Communication Skills
  • Upward Communication
  • Flow of Communication

Emotional Intelligence

  • Public Speaking
  • Upward vs Downward Communication
  • Internal vs External Communication
  • Business Communication: “ K.K. Sinha, Golgotia Publishing Company
  • Business Communication: “M.K. Sehgal, Vandana Khetrapal, Excel Books
  • Essentials of Business Communication: Rajendra Pal, J.S Korlahalli, Sultan Chand & Sons

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In oral communication, spoken words are used. It includes face-to-face conversations, speech, telephonic conversation, video, radio, television, voice over internet.

Read Complete Article: Oral Communication

Business communication is the expression, channelling, receiving and interchanging of ideas in commerce and industry.

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  • Advantages and Disadvantages of Oral Communication
  • Post author: Anuj Kumar
  • Post published: 23 July 2022
  • Post category: Communication / Journalism / Soft Skills
  • Post comments: 0 Comments

Table of Contents

  • 1 Advantages and Disadvantages of Oral Communication
  • 2.1 Immediate Transmission
  • 2.2 Time-Saving
  • 2.3 Cost Savings
  • 2.4 Effectiveness
  • 2.5 Immediate Feedback
  • 2.6 A Relationship Develops
  • 2.7 Interacting With Groups
  • 2.8 Message Can Be Changed
  • 3.1 No record
  • 3.2 Expensive
  • 3.3 Inaccuracy
  • 3.4 Limited Use
  • 3.5 Probability of Omitting Main Subject
  • 3.6 Confused Speech
  • 3.7 No Legal Validity
  • 3.8 Late Decision
  • 3.9 Less Important
  • 3.10 Lack of Secrecy
  • 4.1 What are the Advantages and Disadvantages of Oral Communication?
  • 4.2 What are the advantages of oral communication?
  • 4.3 What are the disadvantages of oral communication?

Advantages and Disadvantages of Oral Communication

These are the advantages and disadvantages of oral communication explained below:

Advantages of Oral Communication

Disadvantages of oral communication.

The advantages of oral communication are as follows:

Immediate Transmission

Time-saving, cost savings, effectiveness, immediate feedback, a relationship develops, interacting with groups, message can be changed.

Advantages of Oral Communication

Oral Communication provides immediate feedback and clarification. People listening to the speaker can ask questions and makes comments to add to the clarification. People listening to the speaker can ask questions, makes comments, add to the information provided, and so on. Both the speaker and the listener/listeners by turn can enter into a kind of short dialogue and make the whole communication event purposeful.

Oral communication is a time-saving device. While a letter, dictate and typed, entered in the diary, put in the envelope, and carried to the person addressed will take a long time, oral transmission of the message makes the communication immediately effective.

Cost is involved in any communication. When communication is needed within the organization and if it is completed in orally, it has not needed any paper, pen or stamp, or computer. So the transmission of information by oral communication saves money for the organization.

Oral Communication is the most effective tool of persuasion as it lends a personal touch to the whole business. Resolving a conflict will not be possible in the absence of oral communication. Unless a manager/supervisor‘ talks’ to the workers in a persuasive tone, the conflict will remain there. No exchange of letters can achieve what a meeting can.

The speaker can get immediate feedback on whether it is creating a favorable impression on the receiver or whether the receiver will protest or whether the receiver has clearly understood his meaning or is feeling perplexed or baffled and he can mold and adjust his message accordingly.

It is mostly carried out and helps to promote friendly relations between the parties communicating with each other.

It is very effective in interacting with groups. The speaker can immediately understand the group’s reaction and arrive at a satisfactory conclusion by putting his views across and exchanging points.

Oral communication provides ample scope to the sender of the message to make himself clear by suitably changing his words, voice, tone, pitch, etc. On the other hand, the words are once written cannot be changed. In other words, the message once transmitted in written form cannot be retracted. Oral communication, on the other hand, has the advantage of on-the-spot adaptation/improvement.

Oral communication contains many advantages. Following are the disadvantages of oral communication :

Limited Use

Probability of omitting main subject, confused speech, no legal validity, late decision, less important, lack of secrecy.

Disadvantages of Oral Communication

In oral communication, messages are difficult to record. So it is impossible to preserve the message for the future.

It is also an expensive medium of communication. Sometimes the audience can be managed by paying T. A and D. A. On the other hand, Technological devices that are used in this system are costly.

There is very possibility of inaccurate messages to reach the destination. So, the reverse result of the expected plan may have occurred.

The scope of usage of oral communication is limited. It is not suitable for lengthy messages. It should be sued for short messages.

Sometimes, the main subject may be omitted to express a word for communicating. So, the expected result may not be achieved.

Sometimes the receiver fails to understand the meaning of a message due to the habitual productions of the speaker.

There is no any legal validity of the oral message. As the oral messages are not taped and kept records, they can be denied easily if the situation goes against the speaker.

It takes time to reach a decision. In the beginning stage, sometimes is killed in the discussion of any personal matters. Besides some time is also wasted on the irrelevant discussion. In this way, decision-making is delayed.

In oral communication, meaningless speech can mislead the main effects of the communication. But when the information comes out in writing, we take it seriously.

In oral communication, important and secret information may be disclosed.

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  • Advantages of Non verbal Communication
  • Disadvantages of Non Verbal Communication
  • Functions of Nonverbal Communication
  • Types of Nonverbal Communication
  • Principles of Nonverbal Communication
  • How to Improve Non Verbal Communication Skills
  • What is Verbal Communication?
  • Types of Verbal Communication
  • Functions of Verbal Communication
  • Advantages and Disadvantages of Verbal Communication
  • What is Written Communication?
  • Ways to Improve Written Communication
  • Principles of Written Communication
  • Advantages and Disadvantages of Written Communication

Oral Communication

  • What is Oral Communication?
  • Definitions of Oral Communication
  • Importance of Oral Communication
  • Methods to Improve Oral Communication Skills
  • Oral Mode is Used Where

Business Communication

  • What is Business Communication?
  • Definition of Business Communication
  • Types of Communication in Business
  • Importance of Communication in Business
  • 7 Cs of Communication in Busi n ess
  • 4 P’s of Business Communication
  • Purpose of Business Communications
  • Barriers to Business Communications

Organizational Communication

  • What is Organizational Communication?
  • Types of Organizational Communication
  • Directions of Organizational Communication
  • Importance of Organizational Communication

Formal Communication

  • What is Formal Communication?
  • Definition of Formal Communication
  • Types of Formal Communication
  • Advantages of Formal Communication
  • Limitations of Formal Communication

Informal Communication

  • What is Informal Communication?
  • Types of Informal Communication
  • Characteristics of Informal Communication
  • Advantages of Informal Communication
  • Limitations of Informal Communication

Interpersonal Communication

  • What is Interpersonal Communication?
  • Elements of Interpersonal Communication
  • Importance of Interpersonal Communication
  • Principles of Interpersonal Communication
  • 10 Tips for Effective Interpersonal Communication
  • Uses of Interpersonal Communication

Development Communication

  • What is Development Communication?
  • Definitions of Development Communication
  • Process of Development Communication
  • Functions of Development Communication
  • Elements of Development Communication
  • 5 Approaches to Development Communication
  • Importance of Development Communication

Downward Communication

  • What is Downward Communication?
  • Definitions of Downward Communication
  • Types of Downward Communication
  • Purposes of Downward Communication
  • Objectives of Downward Communication
  • Advantages of Downward Communication
  • Disadvantages of Downward communication

Upward Communication

  • What is Upward Communication?
  • Definitions of Upward Communication
  • Importance of Upward Communication
  • Methods of Improving of Upward Communication
  • Important Media of Upward Communication

Barriers to Communication

  • What are Barriers to Communication?
  • Types of Barriers to Communication
  • How to Overcome Barriers of Communication

Horizontal or Lateral Communication

  • What is Horizontal Communication?
  • Definitions of Horizontal Communication
  • Methods of Horizontal Communication
  • Advantages of Horizontal Communication
  • Disadvantages of Horizontal Communication

Self Development

  • What is Self Development?
  • Self Development and Communication
  • Objectives of Self Development
  • Interdependence Between Self Development and Communication

Effective Communication

  • What is Effective Communication?
  • Characteristics Of Effective Communication
  • Importance of Effective Communication
  • Essentials for Effective Communication
  • Miscommunication

Difference Between Oral and Written Communication

Theories of Communication

  • What is Theories of Communication?
  • Types of Theories of Communication
  • Theories Propounded to Create Socio-cultural Background Environment
  • Theories based on Ideas of Different Scholars

FAQ Related to Advantages and Disadvantages of Oral Communication

What are the advantages and disadvantages of oral communication.

Advantages of Oral Communication: Immediate Transmission, Time-Saving, Cost Savings, Effectiveness, Immediate Feedback, etc. Disadvantages of Oral Communication: No record, Expensive, Inaccuracy, Limited Use, Confused Speech, No Legal Validity, Late Decision, Less Important, Lack of Secrecy, etc.

What are the advantages of oral communication?

Advantages of Oral Communication: 1. Immediate Transmission 2. Time-Saving 3. Cost Savings 4. Effectiveness 5. Immediate Feedback 6. A Relationship Develops 7. Interacting With Groups 8. Message Can Be Changed.

What are the disadvantages of oral communication?

Following are the disadvantages of oral communication: 1. No record 2. Expensive 3. Inaccuracy 4. Limited Use 5. Probability of Omitting Main Subject 6. Confused Speech 7. No Legal Validity 8. Late Decision 9. Less Important 10. Lack of Secrecy.

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  • Written Communication: Definitions, Principal, Types, Advantages and Disadvantages, Ways to Improve
  • Mass Communication: Definitions, Functions, Characteristics, Types, Importance, and Process

Downward Communication: Definitions, Types, Purposes, Objectives

  • 7 Types of Barriers of Communication
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Communication: Definitions, Functions, Importance, Principles, Process, Types, and Elements

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IMAGES

  1. What is Oral Communication? Definitions, Importance, Methods, Types

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  3. What Is Oral Communication? Definitions, Importance, Methods, Types

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VIDEO

  1. Writing an Effective Speech: Oral Communication (Quarter 2)

  2. Oral communication//Business communication skills (@NAISHAACADEMY )

  3. Oral Communication Formal Speech Video (Semifinal Exam)

  4. Performance Task in Oral Communication G11 Humss 4

  5. 2 Engaging in oral communication in scientific contexts

  6. PERFORMANCE TASK IN ORAL COMMUNICATION (7 COMMUNICATIVE STRATEGIES)

COMMENTS

  1. Oral Communication: Examples, Importance, Types & Features

    1/ Dynamic and interactive: Oral communication involves a two-way exchange of information between a speaker and a listener. It is an interactive process that allows instant feedback and clarification. 2/ Verbal and nonverbal cues: Oral communication includes the use of spoken words as well as nonverbal cues like facial expressions, tone of ...

  2. How Great Leaders Communicate

    Summary. Transformational leaders are exceptional communicators. In this piece, the author outlines four communication strategies to help motivate and inspire your team: 1) Use short words to talk ...

  3. What is Oral Communication? Definitions, Importance, Methods, Types

    Saves Time and Increases Efficiency. Disadvantages of Oral Communication. Unfit for Lengthy Message. Unfit for Policy Matters. Lack of Written Proof. Expensive Method. Lack of Clarity. Misuse of Time. Presence of Both the Parties Necessary.

  4. Importance Of Effective Communication In An Organization 2024

    8. It enhances skills. Effective communication plays a significant role in enhancing skills in various areas. There are many ways that it can contribute to skills development and those include; greater clarity and articulation, an increase in active listening, greater incidences of nonverbal communication, better empathy and rapport-building, advanced conflict resolution and negotiation, and ...

  5. 10 Benefits of Effective Communication in the Workplace

    10 benefits of effective workplace communication. There are several benefits that effective workplace communication provides an organization. These benefits include: 1. Mitigated conflict. Effective workplace communication can help reduce conflict or tension at work. Most conflicts arise due to ineffective communication tactics which lead to ...

  6. Oral Communication: Everything You Need to Know When Assessing Oral

    Discover the importance of oral communication with Alooba's comprehensive guide. Learn what oral communication is, its key elements, and how to enhance your skills for effective interactions in interviews, meetings, and more. Boost your organization's hiring success with candidates proficient in oral communication skills.

  7. What Is Organizational Communication? (Types and Importance)

    Organizational communication is an important element of any successful business. A company's organizational communication encompasses many different styles of communication between many different groups of people. ... Oral communication gives you the opportunity to inflect while you speak, which makes for more dynamic interactions. With oral ...

  8. Oral Communication

    Oral communication is best in case of problem resolution. The conflicts, disputes and many issues/differences can be put to an end by talking them over. Oral communication is an essential for teamwork and group energy. Oral communication promotes a receptive and encouraging morale among organizational employees. Oral communication can be best ...

  9. Strategies in Communication: Your Guide to Better Connections

    Learning successful strategies in communication can impact your ability to motivate others, have more engaging conversations, share information, and practice more efficient problem-solving. Effective organizational communication strategies can help employees and coworkers understand what is expected of them, meet goals, and boost motivation.

  10. Managing Organizational Communication

    This toolkit reviews the basics of effective organizational communication, the importance of a communication strategy, the role of different communicators within the organization, types of ...

  11. Why Is It Important to Communicate Well?

    Your success in communicating is a skill that applies to almost every field of work, and it makes a difference in your relationships with others. Remember, luck is simply a combination of preparation and timing. You want to be prepared to communicate well when given the opportunity. Each time you do a good job, your success will bring more success.

  12. Oral Communication: Definition, Importance and Examples

    A good and healthy corporate communication is beneficial for all-round development of the organization. 7. Intercultural. Intercultural communication occurs between the person sharing different cultural beliefs. Such a form of communication requires excellent skills as not only the knowledge of the spoken language is the key here, but also emotional intelligence plays a significant role.

  13. The Importance of Oral Communication

    1. Clarity and Understanding. One of the significant advantages of mastering oral communication is the ability to achieve clarity and promote understanding. When individuals possess effective oral communication skills, they can express their thoughts, ideas, and emotions in a clear and concise manner.

  14. The Importance Of Oral Communication

    Examples of oral communication are conversations with friends, family or colleagues, presentations and speeches. Oral communication helps to build trust and reliability. The process of oral communication is more effective than an email or a text message. For important and sensitive conversations—such as salary negotiations and even conflict ...

  15. What Is Oral Communication?

    The Importance of Oral Communication. Oral communication is the most suitable communication method. For example, verbal communication is fundamental when learning a language since listening allows one to master each word's correct pronunciation and articulation. ... Oral communication is the most suitable method of solving conflicts, disputes ...

  16. The importance of organizational communication

    Why organizational communication is important in the workplace. Humans are hardwired for communication. We communicate to share ideas, strengthen relationships, solve problems, and overcome challenges in our professional and personal lives. How we choose to speak to our colleagues, employees, and clients might seem like an incidental part of ...

  17. Importance of Oral Communication: Why It is Important?, Uses

    These scenarios underscore the significance of being articulate, concise, and clear in conveying messages. In summary, the importance of oral communication in business lies in its ability to streamline processes, foster strong relationships, and drive business growth. It is a skill that, when mastered, can significantly impact a company's ...

  18. The importance, significance, and relevance of communication: a fourth

    The results of this study argue that communication, and specifically oral communication education, is critical to students' future personal and professional success. Similar to three earlier studies, thematic analysis of 2,155 articles, identified in academic and popular press publications extending from 2016 to 2020, provides support for the ...

  19. 16.2 Types of Communications in Organizations

    Written Communication. This includes e-mail, texts, letters, reports, manuals, and annotations on sticky notes. Although managers prefer oral communication for its efficiency and immediacy, the increase in electronic communication is undeniable. As well, some managers prefer written communication for important messages, such as a change in a ...

  20. Advantages And Disadvantages of Oral Communication +Examples

    Key advantages of the oral communication approach: 1/ Immediate Feedback: One of the most significant merits of oral communication is the ability to receive immediate feedback while communicating.In face-to-face or real-time interactions, both the sender and the receiver can quickly determine each other's reactions, understand the message's clarity, and address any misunderstandings promptly.

  21. What is Oral Communication? Advantages, Disadvantages, Imp

    Oral communication takes place in face-to-face conversations, group discussions, telephone calls and other circumstances in which spoken word is used to express meaning. Ricky W. Griffin. Oral communication takes place when spoken words are used to transfer information and understanding form on person to another. S. K. Kapur.

  22. (PDF) THE IMPORTANCE OF COMMUNICATION IN BUSINESS MANAGEMENT

    The Importance of Communication in Business Management. Communication, as a management function is the process of creating, communicating and interpreting ideas, facts, opinions and feelings about ...

  23. 10 Advantages and Disadvantages of Oral Communication

    Oral Communication is the most effective tool of persuasion as it lends a personal touch to the whole business. Resolving a conflict will not be possible in the absence of oral communication. Unless a manager/supervisor' talks' to the workers in a persuasive tone, the conflict will remain there.

  24. 7 Power Skills That Are in Demand in 2024 and How You Can ...

    1. Communication. Every job requires communication on some level, including speaking, active listening, body language, observing, video calling, emailing, creating documents, and much more. With globalization and remote work on the rise, knowing how to communicate well, both in person and virtually, with people worldwide is more important than ...

  25. 10 Essential Managerial Skills and How to Develop Them

    8. Organization. As a manager, you may have much to handle at once, including tasks, reports, meetings, projects, and presentations. Good organizational skills can help. These include goal setting, scheduling, time management, and recordkeeping. 9. Problem-solving. Problem-solving goes hand-in-hand with decision-making.