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Vestiaire Collective: Pre-owned luxury site saves 82% on translation

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About Vestiaire Collective

Paris-based Vestiaire Collective is the leading global online marketplace to buy and sell authentic, pre-owned designer clothing and accessories.

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Vestiaire collective uses cloud translation api to translate item descriptions from six languages into english for better user communication, faster uploads, and reduced translation costs., google cloud results.

  • Enables item description translations from 6 languages into English in near real time
  • Speeds up process of uploading products online from hours to minutes
  • Reduces translation costs for product descriptions by 82% compared to previous service provider

Automates product description translation

By providing authentication services to help ensure its customers can be confident in the quality of the pre-owned luxury items they are buying, online marketplace Vestiaire Collective has grown to become one of the world’s foremost luxury marketplaces. Founded in Paris in 2009 and boasting more than seven million community members, with logistics centers in New York, Hong Kong, and France, the website enables fashion enthusiasts to buy or sell rare designer items of clothing and accessories. All items are pre-checked for authenticity and wear before being sent to the buyer.

“As an international marketplace for luxury goods, adhering to the standards of luxury branding is a priority. We want our infrastructure to help us to deliver an experience that feels both cutting-edge and effortless.”

In order for sellers to market an item, they upload photographs and a description to the site. Other members can then ask for additional details through a comment function. As members are based in many countries, the site has to translate descriptions to enable buyers and sellers to communicate effectively. “One of our differentiators is the international nature of our community,” says Patrick Hermann, CTO at Vestiaire Collective. “What is no longer fashionable in one part of the globe will certainly be in demand elsewhere.”

To connect its multilingual members, Vestiaire Collective was using a translation company to translate item descriptions, but this service was costly and involved a time lag of several hours to get products online. Vestiaire Collective looked for a solution that could offer high-quality translation quickly, and at a reasonable cost. Cloud Translation API on Google Cloud provided the answer.

“As an international marketplace for luxury goods, adhering to the standards of luxury branding is a priority,” explains Patrick. “We want our infrastructure to help us to deliver an experience that feels both cutting-edge and effortless.”

Connecting multilingual members

For a consumer to consumer (C2C) platform, enabling buyers and sellers to communicate quickly and effectively with each other is key to providing efficient services, and growing the company’s market share. “Sellers do the merchandising themselves via the photos of the product and the description of it,” says Patrick. “If the description is not accurately reproduced, it could lead to a miscommunication. That means a potential loss of buyers, so the seller might decide to leave the platform and turn elsewhere. That in turn threatens our ability to assure a new supply of quality items.”

“We were already using it for our product comments and knew that Google Cloud translation technology was sufficiently mature and stable enough for us to make the move. We decided to switch in December 2017, and the migration from our previous partner was extremely simple; it took just two days.”

Vestiaire Collective was using a translation company to convert users’ product descriptions into English, then inviting users to translate descriptions into their own language using Google Translate. “It was costing us a lot of money — €500,000 annually — for a pretty limited service,” says Patrick. ”Also, it took several hours for the product information to be uploaded, which meant a potential loss of business for our customers.”

Vestiaire Collective looked for a way to translate the 3,000 to 4,000 product descriptions uploaded every day into English automatically. It also wanted to reduce its costs while maintaining the quality of its service.

To do that, it implemented Cloud Translation API on Google Cloud to automatically translate product descriptions from six languages into English.

“We were already using it for our product comments, and knew that Google Cloud translation technology was sufficiently mature and stable enough for us to make the move,” says Patrick. ”We decided to switch in December 2017, and the migration from our previous partner was extremely simple; it took just two days.”

“We are saving 82% on translation compared to our previous service provider. We want to invest those resources elsewhere, on improving our cloud infrastructure and exploring new tools that we can use.”

Maintaining quality

Vestiaire Collective places great emphasis on the quality of its service and the care it takes to verify products, so the quality of the translated product descriptions was also an important consideration.

“We wanted to be sure there would be no negative impact on the quality of the descriptions,” says Patrick. “But even though this technology is much easier, quicker, and cheaper to use, we haven’t seen any negative effect on our conversion rates.”

From €500,000 to €90,000

Thanks to Cloud Translation API, users’ product descriptions are now translated in near real time. “Rather than taking hours to translate descriptions, once they are vetted by our authenticity experts, products can be uploaded almost immediately. We are moving much faster than before,” says Patrick. And in terms of costs, the savings are significant. “We are saving 82% on translation compared to our previous service provider. We want to invest those resources elsewhere, on improving our cloud infrastructure and exploring new tools that we can use.”

Now the company is expanding its use of Cloud Translation API to offer its users complete translated websites in six languages. “The user won’t have to take any additional steps using Google Translate. This move is key to our strategy for growth, as we want to expand our global reach and our network further.”

Among the other AI products Vestiaire Collective is exploring are machine learning and image recognition. “We are looking at how we can use AI to analyze indicators for the desirability of a product or to help with pricing,” says Patrick. “These kinds of tools will be indispensable for the future of the business to stay ahead and get closer to our users.”

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Vestiaire Collective: The Challenges of Second-Hand Luxury

By: Frederic Godart, Brian Henry

This case illustrates solutions to a) the vexing problem of how to stop counterfeit luxury goods from being sold on the Internet; and b) the larger issue of how to sell lots of pre-owned personal…

  • Length: 13 page(s)
  • Publication Date: Aug 28, 2017
  • Discipline: Entrepreneurship
  • Product #: IN1432-PDF-ENG

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This case illustrates solutions to a) the vexing problem of how to stop counterfeit luxury goods from being sold on the Internet; and b) the larger issue of how to sell lots of pre-owned personal luxury goods without fear of undermining their lofty prices. When the "fake luxury goods" problem first appeared in the mid-2000s, brands like L'Oreal, Hermès and Tiffany responded by taking one of the biggest online marketplaces, eBay, to court. The big brands won millions in damages and dragged eBay's name through the mud for years to come. But on the sidelines were three different sets of entrepreneurs, almost all French, who saw in this scandal the opportunity of a lifetime. Separately they launched three competing digital platforms where pre-owned luxury products can be bought and sold on the condition that they are fully authenticated by experts. While all three are still in business, the company that started with six co-founders has been the most successful. This case examines the role of all six people and why eight years later the two "techies" were able to leave the company on good terms.

Learning Objectives

The case can be taught in executive education and elective MBA courses in luxury management, organizational behavior and entrepreneurship. With the case, instructors can focus on a wide range of issues related to both the sourcing and distribution of second-hand personal luxury goods within a global market. When sellers first offer goods for sale on the Vestiaire Collective platform, curators take them through a number of steps to ensure that the products are suitable for inclusion in the catalogue. Matching supply with demand is a key variable of success in this business, since fashion products have an especially unique set of characteristics that vary from one region to another, from one designer to another and from one epoch to another. Once a purchase is concluded, curators then ascertain if the actual product conforms to the seller's description and is a genuine item. Creating trust among customers is also an absolute necessity in this business. In sum, instructors can use the case to discuss the essentials of business and management in an easily accessible setting.

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vestiaire collective case study

vestiaire collective case study

Vestiaire Collective Case Study: How Can Secondhand Shopping Turn Luxury?

  • Written by Virginia Bingol
  • Fashion Business
  • April 24, 2021

Vestiaire Collective Case Study: How Can Secondhand Shopping Turn Luxury?

Introduction

These days, it seems as though there is constantly a new statistic highlighting the harmful effects of the fashion industry on the environment. At this point, it is just about common knowledge that the fashion industry is second to only the oil industry in the rankings for the biggest polluters in the world .

But, the stats don’t stop there. According to Business insider, the fashion industry emits “ more carbon than international flights and maritime shipping combined ”. This is undoubtedly caused by the increase in merchandise that consumers purchase annually. Shoppers bought “60% more garments in 2014 than they did in 2000”. And, even worse, “ 85% of all textiles go to the dump each year”. This goes hand in hand with the fact that 60% of each shopper’s closet goes unworn .

Generally, fast fashion brands are held accountable for the negative impact the industry has on the environment. However, even luxury brands contribute to the unsustainability of textile manufacturing. Luxury fashion brands all have the opportunity to right their wrongs by offsetting carbon emissions produced by their supply chains, but most do not take this challenge.

Focusing on sustainability is not on the top of most luxury brands’ priority list in fear that it will interfere with brand image , or it’s too expensive, or any other list of excuses. Previously, selling secondhand merchandise had not even been an option to high ticket labels, but with the weight of “10% of humanity’s carbon emissions” on the industry’s shoulder, it appears it is time for a change in daily operations.

Companies like Alexander McQueen and Mulberry are taking a step into the unknown when it comes to secondhand luxury , but they aren’t doing it alone. Luxury brands have enlisted third parties to help connect consumers with preowned merchandise, one of which is the online marketplace, Vestiaire Collective.

Here’s a look at the topics we are going to cover today:

  • Vestiaire Collective Background
  • Secondhand in Luxury
  • Vestiaire Collective: Brand Approved
  • Conclusions

1. Vestiaire Collective Background

Vestiaire Collective is a Paris-based resell site started by Fanny Moizant and Sophie Hersan in 2009.  The company began before luxury resale sites like Rebag and The Real Real came into the market. In an interview with Forbes, the cofounders explained that the company was founded after they realized that most of their friends were in possession of closets “ full of beautiful designer pieces they no longer wore ”. It was also newly becoming a trend for influencers to sell their clothing online. Back in 2009, the only true option for consumers to sell their pre-owned clothes was eBay, but this site lacked a “ fashion curation and trust element ” that the owners strived to provide to customers. The site began with 3000 pieces that were completely sourced from the founder’s friends , with the hope to give the merchandise a new life.

Moizant explained that the platform is targeted to “fashion lovers from all around the world”, which is proven today by its 9 million members from over 50 countries . The company’s name began as “Vestiaire de Copines” (which translated from French means “ the friend’s wardrobe ”) but switched to the current brand name when the company launched in the UK. Hersan explains that this new name spoke to the organization’s mission: “creating the world’s most desirable wardrobe by connecting a global community of fashion lovers…a platform for to buy, sell, and share their wardrobes with each other” (Forbes).

Vestiaire Collective’s best-selling items are all high luxury brand ’s like Gucci and Balenciaga , but it also carries a long list of contemporary, sustainable, and vintage collections . Each item found on the website goes through an extensive authentication process . Employee’s a Vestiaire Collective sort through countless pictures submitted by sellers in order to allow only merchandise in the best conditions to be sold on the site. Then, once an item is sold, the seller sends it to one of the company’s logistics hubs in either the US, France, or Asia to receive a physical quality check by an in-house-specialists. The specialists conducting the check look for the shape, style, materials, labels, serial numbers and minute details to meet strict quality standards before shipped to the buyer.

Moizant describes the next steps that the business will take will ab ones that continue to empower its community. The founder’s plan on doing so by launching new features on the Vestiaire collective app, as well as planning “ many partnerships with forward-thinking brands ”. The brand has held true to its word with its recent addition of Brand Approved secondhand shopping, sparking innovation in the resell market.

2. Secondhand in Luxury

The secondhand luxury market has seemingly grown overnight, with the popularity of e-commerce platforms like The Real Real, Rebag, Depop , and Fashionphile skyrocketing. Before brands like these came onto the marketplace, the only option for consumers to sell their luxury goods was on resell sites that did not have a consistent image with a luxury shopping experience. The growth does not seem to be stopping anytime soon either, according to a survey run by BCG of 7,000 Vestiaire Collective consumers from different countries (CPP Luxury). According to the survey, the market for secondhand luxury will grow by a compound annual growth rate of 15-20% over the next five years . CPP Luxury summarizes that the most desirable aspect of secondhand shopping is the sustainability aspect, according to 70% of the shoppers surveyed . Another statistic from this study confirmed that “62% of consumers would buy more from fashion brands that partner with secondhand players”.

This growth in the pre-owned market appears to be a complete turnaround from the pattern of behavior that we have seen from consumers over the last few years that have fueled the popularity of fast fashion brands like Zara and H&M. With the constant development of trends on social media, shoppers have wanted the newest styles as quick and cheap as possible in order to keep up with new styles. And, in order to satisfy customer’s needs for efficient shopping, fast fashion brands are quickly and cheaply producing 20 or more collections a year as opposed to the traditional four per year. Producing these many lines annually contributes to not only the overuse of resources but creates a large carbon footprint throughout the supply chain.

This detrimental process is the reason that resells sites are becoming so popular. However, companies that partake in the resale of luxury items run the risk of supporting the sale of fraudulent products on their sites . The Real Real and fashion house Chanel have an ongoing federal court case regarding counterfeiting and trademark infringement. According to The Fashion Law, Chanel filed the court case claiming that The Real Real has also attempted to “ deceive consumers into falsely believing that [it] has some kind of approval from or an association or affiliation” with the luxury brands in addition to selling fake brand-named merchandise.

In an attempt to prevent this sort of infringement, Vestiaire Collection is taking extra steps to ensure the authentication of luxury merchandise.

3. Vestiaire Collective: Brand Approved

To create an authentic, sustainable luxury shopping experience, Vestiaire Collective has launched its new “ Brand Approved ” collections. The site explains that the process is simple—“Brands invite their most loyal customers to sell their pre-owned items” , that are tagged as “Brand Approved” on the site. This initiative hopes to completely revolutionize the fashion industry, as “the simple act of buying a second-hand handbag over new can reduce its environmental impact by up to 91%” (Vestiaire Collective).

Alexander McQueen and Mulberry have been among the first brands to partner with Vestiaire Collective in this initiative. All items listed on Vestiaire Collective are already authenticated by the site’s quality assurance teams, but the new line of brand approved by both the resell authenticators as well as authenticators from the luxury brands .

This new initiative will be innovative for all resell sites. Double authentication will become a standard practice for reselling companies globally. Cofounder Moizant explained that this new program highlights “the importance of durability in fashion, celebrating pieces that are crafted to stand the test of time ”. She goes on in her interview with Fashion United to mention that the company is “passionate about supporting brands to embed circularity in their model”.

The goal of preserving circularity in the fashion industry is the idea that merchandise is “circulated for as long as their maximum value is retained and then returned safely to the biosphere when they no longer are of use” (Motif). This call for brands to be more mindful of circular fashion will hopefully encourage companies to think beyond just the initial use of an item and think about the next use of the product after the original purchase .

Promoting circular fashion puts a lot of emphasis on the consumer to continue the cycle . Shoppers must also look past the initial purpose of an item, and think forward to reselling, upcycling, or recycling their items. But, with the help of reselling companies like Vestiaire Collective, luxury consumers can be more aware of the importance of maintaining a circular fashion cycle . Not only that but they can also be helped through the process with collections as Brand Approved. In the long run collections and partnerships like the ones Vestiaire Collection has built will help reduce the environmental damage that the fashion industry creates through daily operations.

4. Conclusions

the world, second to only the oil industry. Textile production creates about 1 .2 billion tons of carbon annually . Fast fashion brands greatly contribute to the consumer behavior trend of buying cheaply produced clothes very often, instead of high-quality clothes that will last forever. However, luxury brands that make high-quality merchandise are not necessarily doing everything in their power to create sustainable business practices, either.

Many luxury brands strictly focus on the brand image as opposed to their environmental impact, but with consumers increasingly becoming more conscious of the importance of green initiatives, these ideologies will be forced to change sooner rather than later. Vestiaire Collective is determined to revolutionize the fashion industry by creating a space for luxury consumers to resell their merchandise.

While Vestiaire Collection began with pieces sourced from a group of friends in Paris, it is now a marketplace for 9 million users in over 50 countries . Each item found on the site is authenticated using the quality assurance teams at one of three major logistics hubs in either the US, France, or Asia. This is more than other resell websites do, as other e-commerce platforms have faced legal trouble for supporting the sale of unauthentic merchandise .

To prevent fraudulent sales on its website, and to encourage sustainable luxury shopping practices, Vestiaire Collection has gone a step further to certify items from brands in partner with the website as “Brand Approved”. Items in these collections with brands like Alexander McQueen and Mulberry will be double authenticated by quality assurance teams at the luxury brands themselves as well. This initiative will not only be helpful for Vestiaire Collective’s image, but also the image of the luxury brands in partnership . Each party involved has a stake in moving the fashion industry towards a more circular life cycle of the fashion industry, meaning that products are given new life past simply their initial purchase.

Although it has been a trend for consumers to purchase more clothes in a year to keep up with current trends, over 60% of a consumer’s wardrobe goes unworn . Companies that emphasize the importance of giving preowned clothes a new life will, in the long run, revolutionize the overall sustainability of the industry. Companies following these practices that encourage consumers to consider sustainability can help reduce carbon emissions one purchase at a time . Vestiaire Collective is not only helping with sustainability efforts, but it is also giving luxury consumers a marketplace to buy and sell items on a platform that is consistent with a luxury shopping experience .

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The Consumers Behind Fashion’s Growing Secondhand Market

October 20, 2020  By  Sarah Willersdorf ,  Felix Krueger ,  Raphaël Estripeau ,  Maëlle Gasc , and  Charlotte Mardon

Increasingly, consumers are realizing that it is possible to shop affordably and sustainably for exclusive, high-quality, and on-trend items. A new fashion and luxury market is growing fast: secondhand apparel, footwear, and accessories represent $30 billion to $40 billion in value worldwide. And although the number of fashion purchases and the size of closets have decreased during the pandemic, the share of preowned items in shoppers’ wardrobes will likely continue to rise in the coming years.

vestiaire collective case study

A recent BCG survey of 7,000 individuals from six countries—powered by data from Vestiaire Collective’s consumers—has uncovered deeper insights into the trend. It suggests that the global secondhand market will likely grow over the next five years by a compound annual growth rate (CAGR) of 15% to 20%. Developed markets may see even greater gains, and some online resale players could potentially experience 100% year-on-year growth.

Although affordability, selection availability, and item uniqueness are key drivers of the secondhand market, consumers’ mounting environmental concerns also contribute to its growth. Today, 70% of preowned buyers “like the sustainable aspect” of secondhand consumption, compared with 62% in 2018. Shoppers hope to own fewer, though better items, to reduce overconsumption, and to take better care of what’s in their closets; the presence of a thriving preowned market encourages all three goals.

We’ve looked beyond general preferences to identify six consumer segments representing the variation in participants’ engagement with the secondhand market, including their motivations, the frequency with which they buy or sell items, and their preferred marketplaces. To better understand the shoppers of today and tomorrow, brands should take stock of these segments and, just as important, recognize how secondhand consumers may evolve—from occasional shoppers of luxury items, for example, to full-fledged brand loyalists. In the past year, nearly 50% of preowned shoppers tried a new brand. Clearly, preowned consumption is a key driver of customer acquisition.

There are many ways brands can capture value from the growing market. They stand to gain as much as their customers from the new circular economy, but reaping the full benefits requires understanding where the opportunities lie. Brands should explore such options as selling secondhand themselves, developing their own resale platforms, instituting buy-back programs (making it easy for customers to sell their items), and partnering with existing resale platforms to leverage outside expertise. According to the BCG-Vestiaire research, 62% of consumers would buy more from fashion brands that partner with secondhand players.

The bottom line for brands is that the preowned market is here to stay. To fill their wardrobes in a sustainable way with unique, value-friendly items—consumers are shopping secondhand. They will continue to do so in the years ahead. For those brands that capitalize on this trend, the rewards are numerous.

  • Luxury Goods
  • Our Latest Thinking on Retail Industry Trends

Learn more about the growing secondhand market—and the wide-ranging motivations of its participants—in the slideshow below.

vestiaire collective case study

Managing Director & Partner

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Partner & Associate Director

Raphael-Estripeau.jpg

Chief Growth Officer, Vestiaire Collective

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Consumer Insights Manager, Vestiaire Collective

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vestiaire collective case study

Fast fashion is seriously damaging to the environment. The fashion industry alone is responsible for more carbon emissions than all international flights and shipping combined. What’s more, nearly 57% of discarded clothing ends up in landfill. Fast fashion contributes to many environmental problems, such as excessive water consumption, plastic microfibers and toxic wastewater.

In addition, global apparel production growth is expected to reach 63 % by 2030 . If the sector maintains this level of growth, we will witness a staggering 50% increase in greenhouse gas emissions.

By using a highly scalable infrastructure on AWS, Vestiaire Collective can easily scale its marketplace to support international traffic peaks. Using AWS also allows the company to host and run open source solutions, giving their team the ability to test and work on new tools and expand their knowledge of the cloud.

Vestiaire Collective gives more users access to circular fashion and thus contributes to reducing waste, promoting sustainability , and engaging communities in a transformation towards a greener economy. The company achieves this by leveraging cloud-native AWS capabilities and technologies.

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Why Is Vestiaire Collective Crowdfunding?

Local startups and a major global resale player are amping up investments in China.

Vestiaire Collective’s announcement of a crowdfunding campaign earlier this week raised some eyebrows.

The luxury platform’s previous backers were the opposite of grassroots: it’s raised $744 million over 12 rounds, including one in 2021 that included Kering and Tiger Global Management, one of the world’s biggest backers of start-ups. One million euros ($1.09 million) in small contributions from individuals is a departure, to say the least.

Before jumping to any conclusions about the impact of high interest rates or the luxury slowdown on resale start-ups, we figured it was best to ask Vestiaire chief executive Max Bittner about the motivations behind the campaign.

Turns out, it’s not really about the money.

“It’s a drop in the bucket,” chief executive Max Bittner told The Business of Fashion. “This fundraiser was not even the idea of the finance department, it was the idea of the marketing department.”

It’s a tactic that has been tried before, including by AllBirds in 2016 before it eventually listed in 2021. Not only does it make noise in the market and boost ties with loyal customers, the sacrifice is minimal: companies are typically not obliged to appoint a crowdfunding representative to their board and shares do not carry voting rights.

Vestiaire has its eyes on bigger investors down the line, of course. The start-up, founded in 2009 in Paris, is reportedly aiming for an initial public offering in 2025.

That may prove a tougher sell. The track record for fashion resale platforms on the stock market is pretty dismal. Poshmark hit a peak valuation of $7.5 billion when it listed in January 2021, but its share price fell more than 80 percent before it was acquired by Korean e-commerce company Naver in October 2022. Shares of The RealReal trade around $2 after debuting above $30 in June 2019.

Competition is fierce, particularly in the US, where Vestiaire is in the middle of an aggressive expansion push headed by Samina Virk, who was appointed a year ago, and Bittner himself has also relocated to New York from Paris. In addition to Poshmark and The RealReal, there’s Depop, still going strong under Etsy, numerous niche start-ups competing to re-sell bags, jewellery and other categories. Brands such as Maje, Sandro, and Lululemon have their own direct secondhand sales now. Peer-to-peer rental services such as Pickle, By Rotation and Tulerie have a similar proposition of luxury for less, while Shein and Temu offer dupes by the thousands.

And of course there’s eBay, the original secondhand giant, which has recently stepped up its efforts in higher end fashion and watches, including an accessories verification programme in partnership with various brands. It also held an offline pop-up “Canal Street Wear,” which featured clothing from top-rated eBay sellers. (Ebay has had its own struggles, announcing this week it would cut 9 percent of its workforce, about 1,000 employees.)

Still, there are reasons to be optimistic that Vestiaire Collective can succeed where The RealReal couldn’t (or at least, hasn’t yet). The “normalisation” of luxury spending flagged by LVMH this week is in part the result of aspirational consumers being priced out of buying new Hermes or Chanel bags. In another bad sign for luxury brands, this past week, the four biggest US banks reported higher credit card spending in 2023 compared with the previous year, and that cardholders were taking longer to pay down their debt, according to analysis this week by The Wall Street Journal .

Those newly cash-strapped shoppers might now turn to resale sites for bargains. Vestaire Collective’s revenue grew a healthy 25 percent in 2023, according to Bittner, slower than it was two years ago but showing signs of picking up. The company is also on track to be profitable sometime this year, he said.

“Of course, we have an environment where people are more cautious but if anything, we’ve seen actually an improvement of the environment over the last, I would say, four to eight weeks,” he said. “The business is as healthy as I’ve seen it in the last five years since I’ve been here.”

Bittner said he’s more focused on executing his existing plan than the wider universe of resale, rental, fast fashion, new luxury and beyond.

“If my competition is everything from the first market of Hermes to Shein and Temu then I’m going to go crazy,” he said. “I don’t need to launch new markets and launch new categories. I don’t need to pivot. I just need to do more of the same. And that will get me to where I need to be by the end of 2024.”

THE NEWS IN BRIEF

FASHION, BUSINESS AND THE ECONOMY

LVMH chairman Bernard Arnault and Louis Vuitton CEO Pietro Beccari.

(Getty Images)

LVMH’s fourth quarter sales grow 10 percent . The group’s key fashion and leather goods division reported 9 percent growth , in line with the previous quarter. Full-year operating profit grew 8 percent to €22.8 billion euros ($24.7 billion).

Ferragamo CEO warns turnaround may take longer after 2023 sales drop . Sales fell by 8.1 percent at constant currencies last year. Revenues reached €1.16 billion ($1.58 billion) in 2023, a touch above the €1.15 billion estimated by analysts according to an LSEG consensus.

Shein backers offer to sell at 30 percent discount as IPO prospects dim . Investors are trying to sell shares in private market deals that value the online fashion giant at as low as $45 billion. The latest offers show how the gap is widening between market appetite and Shein’s target of up to $90 billion in an initial public offering.

Swatch raucous analyst call pits CEO Hayek against investors . The company hit back at investors who’ve called out the firm for its governance and management practices, accusing them of seeking privileged information. CEO Nick Hayek said if investors are unhappy with the way the company it’s managed and governed, they can invest elsewhere.

China’s luxury market is expected to grow by mid-single digits in 2024, according to new report by Bain and Company. The Hainan region is forecasted to be most impactfu l in 2024 as luxury brands continue to invest in the island. Luxury labels with a high concentration of wealthy clientele are expected to be most resilient.

Saks operator HBC in talks to raise liquidity and refinance a loan . HBC has also been speaking to potential investors about roughly $50 million in additional debt. The financing would be issued under a $150 million senior secured term loan initially placed in late 2020, though talks are ongoing and plans could change.

Macy’s rejects Arkhouse’s $5.8 million bid . Macy’s said the offer was not financially attractive or credible enough to grant such access. Macy’s is not running a sale process with other parties and no other unsolicited bidders have emerged that meet the company’s expectations about a potential deal.

Amer Sports to weigh raising up to $1.8 million in US IPO . The company could market about 100 million shares in a range of $16 to $18 each. Terms of the potential offering may be announced as soon as in the coming days, people with knowledge of the matter said.

Superdry losses balloon as retailer struggles to compete. The company’s stock, which had fallen 89 percent in a year, rose 2.5 percent in early trading. Superdry’s adjusted loss before tax grew to £25.3million ($32.1 million) in the first half, compared with around £14 million a year earlier.

Swatch group dashes dividend expectations and shares tick lower . The company posted sales rising by 5.2 percent last year to 7.88 billion Swiss francs ($9.10 billion). Earnings fell short, with operating profit of 1.19 billion francs missing forecasts for 1.32 billion francs, according to LSEG data.

Levi Strauss to cut jobs after projecting bleak 2024 on fragile wholesale business . Shares of the company fell more than 5 percent in extended trading . The denim maker said it would cut 10 percent to 15 percent of its global corporate jobs.

Primark holds prices steady after Rita Ora helps lift sales . The company said sales at UK stores rose 3.8 percent fuelled by The Edit and Rita Ora ranges. Globally Primark’s sales rose 7.3 percent to £3.4 billion in the period , helped by store openings in the US and Europe.

Retail start-up Neighborhood Goods shutters all four stores . Launched in 2018, the company has raised more than $25 million in funding . In early January, Neighborhood Goods closed its stores in Plano and Austin, Texas.

Levi Strauss sues Brunello Cucinelli over trademarked tab . The lawsuit seeks to end sales of infringing products, unspecified damages including lost profits, and other remedies. Levi said repeated attempts to resolve the dispute without litigation were unsuccessful.

Matthew Williams sets new strategy for 1017 ALYX 9SM . The label will bring fresh focus to its womenswear offer, shift its base of operations to Paris, and return to the Paris Men’s Fashion Week calendar. It will also double down on its direct-to-consumer business.

THE BUSINESS OF BEAUTY

Unilever Plc plans to sharpen its focus on health and hygiene.

(Shutterstock)

Unilever’s US and European market share slips as private label booms . The company’s underlying price growth was 13.3 percent at its height in the fourth quarter of 2022. In the United States, Unilever’s body wash business, which includes Dove products, lost the most market share - down 510 basis points.

Givaudan sales surge to $8 billion . Growth was especially seen in its fragrance and beauty division, where sales grew 7.6 percent to CHF 3.3 billion ($3.8 billion) . Fine fragrances were up 14 percent. The company noted “sustained high levels” of new business for its fine fragrances division.

Ultra Violette secures AUD $15 million investment from Aria Growth Partners . The Australian sun care brand hopes the capital will aid in product innovation and global expansion. Ava Chandler-Matthews and Rebecca Jefferd, the brand’s founders, will remain at the helm.

P&G’s strong margins take heat off annual profit forecast cut . The company’s net sales rose 3.2 percent, missing LSEG estimates, due to slowing demand for products including beauty brand SK-II in its second-largest market China. The company’s core profit came in at $1.84 per share, beating estimates of $1.70.

Bridgepoint acquires anti-ageing brand Roc Skincare . The deal was for around $500 million, one source said , speaking on condition of anonymity. Bridgepoint, which has €39.5 billion ($43 billion) of assets under management, has made similar investments including its purchase of French cosmetics company Vivacy in 2022.

Pamela Anderson purchases stake in Sonsie Skin . She shares a stake in the company alongside founders Marie von Behrens-Felipe and Roberto A. Felipe, who launched the brand in June 2023. She joins the company as co-founder and co-owner.

Hair and scalp line Jupiter secures $3 million in funding round . Willow Growth Ventures and Springdale Ventures participated in the extended seed round. Funding was previously raised in a 2019 pre-launch round, with additional rounds in 2021 and 2022.

Frédéric Arnault, CEO of TAG Heuer and one of 5 children of LVMH chairman Bernard Arnault.

(TAG Heuer)

LVMH’s Arnault set to propose sons Alexandre and Frédéric for company’s board . The board nominations would then be subject to a vote at the company’s annual general meeting in April. Arnault and his family own about 48 percent of LVMH shares and nearly 64 percent of voting rights.

Kim Kardashian returns as Balenciaga ambassador . Kardashian’s ties with Demna and Balenciaga were called into question in November 2022 following an advertising scandal. “I’m excited about this next chapter for the brand,” Kardashian said.

Sephora Greater China head steps down . Maggie Chan has stepped down after five years with the company. No successor has yet been named to lead the LVMH Group-owned beauty retailer in the Chinese market.

MEDIA AND TECHNOLOGY

Social media user looking at their phone.

Florida lawmakers vote to restrict children’s access to social media . Passed by a bipartisan vote of 106 to 13, the measure would require social media platforms to terminate the accounts of anyone under 17 years old . The bill would also require firms to permanently delete personal information collected from the terminated accounts.

Anne Hathaway walks out of a Vanity Fair photoshoot in union solidarity . About 400 union members at Condé Nast downed pens in a protest at the way the publisher is negotiating over layoffs. Hathaway was on the premises for a photoshoot on Tuesday morning.

Italy tightens charity giving rules after influencer Ferragni scandal . The bill is due to be approved on Thursday and stipulates that products linked to charity donations should indicate the purpose and recipient, and make clear the share of the price going to charity. The law envisages fines of up to €50,000 ($54,500) for those who fail to respect such obligations.

Compiled by Yola Mzizi.

Tiffany Ap is Senior Correspondent at The Business of Fashion. She is based in New York and covers marketing and the critical China market.

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Highsnobiety’s New Store That Isn’t a Store

Highsnobiety’s New Store That Isn’t a Store

At least not in the traditional sense. A soon-to-launch Berlin flagship will sell stuff, but it’s brand partnerships that are expected to make the company’s latest retail experiment work.

Inditex Pushes Bargain Brand to Counter Shein

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Everything You Need to Know About Vestiaire Collective

Everything You Need to Know About Vestiaire Collective

Vestiaire Collective is a massive global marketplace for designer, luxury, and vintage fashion brands.

Unlocking the World of Vestiaire Collective: A Comprehensive Guide to Luxury Resale

In the bustling realm of fashion commerce, Vestiaire Collective stands as a global staple for designer, luxury, and vintage. Vestiaire is the leading global online marketplace for luxury resale. With a mission to revolutionize the industry into a more sustainable force, Vestiaire champions the circular fashion movement. This blog is your backstage pass, unraveling the intricate tapestry of Vestiaire Collective—from the stringent authentication rituals to the best practices for crafting the perfect listing, navigating the unique photo requirements, and even delving into the financial intricacies of selling on this exclusive platform. Whether you're a seasoned seller or contemplating your debut, consider this your go-to guide for navigating Vestiaire Collective and the world of high-end fashion resale.

Empowering Sustainability: Vestiaire Collective's Mission

Vestiaire’s mission is “transforming the industry for a more sustainable future by promoting the circular fashion movement as an alternative to overproduction, overconsumption, and the wasteful practices” of the fashion sector.”

In late 2023, Vestiaire recently announced the removal of thirty additional brands from their marketplace including H&M, Gap, Zara, and Urban Outfitters. Vestiaire is taking a stand against overproduction and overconsumption by banning fast fashion brands from their marketplace. 

Vestiaire Collective is a global favorite, as their authentication process, quality control standards, and buyer experience are unparalleled on other peer-to-peer marketplaces.

This article will cover everything you need to know to start selling on Vestiaire Collective, including what you can sell, listing requirements, the authentication process, making sales, shipping, getting paid, and expert tips and tricks.

What is Vestiaire Collective?

Vestiaire Collective is the leading global marketplace for designer and luxury pre-loved fashion. Vestiaire reports 23 million members worldwide in 78 countries, with 20,000 products added daily . 

Fun fact: Vestiaire acquired the Tradesy marketplace in late 2022. Scroll down to learn about Tradesy vs. Vestiaire Collective. 

Choosing Excellence: The Unmatched World of Vestiaire Collective

What sets Vestiaire apart? Buyers and sellers love Vestiaire due to the unique customer experience; all items are reviewed for condition, quality, fair pricing, and authenticity. Vestiaire also provides unparalleled customer support, safety in delivery, and the largest online collection of exquisite designer and luxury fashion . 

Many rules and regulations are imposed on Vestiaire sellers, such as pricing standards and condition grading guidelines. These efforts ensure buyer satisfaction and allow Vestiaire to maintain it’s status as the largest secondhand luxury empire in the world.

What Can You Sell on Vestiaire Collective? 

Vestiaire Collective is the largest global marketplace for new and pre-loved designer, luxury, vintage secondhand clothes and fashion accessories. 

Vestiaire Collective Fashion

Looking for a Vestiaire coupon? Receive $30 off your first purchase with the welcome code: WELCOMEVC

Vestiaire is exclusive and exquisite, they allow only higher-end brands in acceptable condition. Click here for the list of accepted brands on Vestiaire Collective. 

Vestiaire Collective rejects overconsumption, poor quality, and overproduction, and has explicitly banned fast fashion brands to reinforce the idea of quality over quantity. 

Vestiaire also has some strict condition requirements, we will talk about condition and flaw requirements below! Buyers can shop with confidence, knowing that all items on Vestiaire are in acceptable and wearable condition. 

Vintage sellers, “American Vintage” is an accepted brand on Vestiaire! Even if your vintage isn’t a well-known brand, you can use this “brand” for your qualifying vintage items.

Considering selling on Vestiaire Collective? Check out this blog: Top Selling Items on Vestiaire Collective in 2023

Dive into Success: A Guide to Selling on Vestiaire Collective

Selling on Vestiaire Collective

Image source:  VC

You can create an account on Vestiaire Collective’s website or mobile app. 

Vestiaire’s listing process is unique (in comparison with eBay, Poshmark, Mercari, Tradesy, etc.), and they require a bit more information due to their quality control and authenticity guarantee.

The Unique Listing Process on Vestiaire Collective.

While Vestiaire requires some specific information, the listing process is straightforward. 

You will simply follow the prompts to enter the information about your item, draft a description, determine a condition, add photographs, set a price, and enter shipping information. 

Crafting the Perfect Listing: Unveiling Vestiaire Collective's Unique Process

Listing your items for sale is simple: you will just fill in the fields on the listing form.

It is important to note that all listings are reviewed by Vestiaire before being officially published. Be sure to include as much information as possible to avoid the listing being refused or requesting more information.

The required information is dependent upon the item but generally includes, as applicable, category, category specifics, style name, serial number, brand, size, material, condition, measurements, and a few additional details. 

Resellers note that all of this information is required on Vestiaire, whereas a lot of it is optional, on other Marketplaces. 

You can also type a written description, that includes all of that, and any additional information or description of your item’s condition. 

Here are some required listing fields that are unique to Vestiaire that you’ll want to know about:

1. The Proof of Origin Field on Vestiaire

Vestiaire requires proof of origin which can include proof of purchase, an authenticity card or certificate, or a photograph of the internal tags including the serial number., 2. the condition field & vestiaire's condition requirements, vestiaire does not accept everything. all items must meet their quality control standards and the appropriate corresponding condition must be selected on the listing form. , if your item has imperfections , check out this form to be sure that you can sell it, and how to select the correct condition. .

Vestiaire Collective Condition

3. Measurements in Your Vestiaire Listings

Relevant measurements are required for many categories on vestiaire collective. they’re what you would expect- nothing too crazy. for example, i recently listed a coach handbag and it required height, width, and depth. , 4. the price field: how to price your items on vestiaire collective, although it is a helpful tool, you do not need to follow the vestiaire recommended pricing. however, your listing will be rejected if vestiaire determines that it is too high or too low, based loosely in consideration of comps on vestiaire collective., want more info for expert tips on how to create the perfect listing for vestiaire collective, click here ..

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Picture-Perfect: Navigating Vestiaire's Photo Standards

Vestiaire has unique photo requirements , and they require them in a specific order for their quality control and authenticity review. 

The purpose of this is two-fold: to ensure that Vestiaire's Quality Control specialists have all of the photographs that they need for preliminary review and authentication and to allow buyers to shop with confidence.

When you list on Vestiaire and crosslist from Vendoo, you will be prompted with the required photos and order for your listings. 

For example, here is what the form looks like for a handbag:

Vestiaire Collective Handbags

Each required image (front side photo, back side photo, inside brand tag photo, photo of underneath, photo of inside) must be submitted in the order requested for the listing to be approved. This is to ensure that listings can be properly reviewed by the moderation team prior to publication.

Note that you can also add additional photos (up to ten photos in total). While this is optional, it is a requirement, depending upon the condition to show any wear or flaws to the item.

Vestiaire Collective Photos

Vestiaire Tip: I have had a few images rejected because they are too dark. Be sure that your photos are well-lit and that all wording and serial numbers are visible. 

How Long Does it Take for Vestiaire to Approve My Item?

All listings are reviewed by Vestiaire before being officially published. The listing review may take up to 48 hours. 

You will be notified via email and app notification when your listing is approved or if additional information is required. 

If your listing is rejected, it is likely a matter of missing information, the condition not selected appropriately, or additional photos required to determine authenticity. Learn more about why listings are commonly rejected in this article.

Vestiaire does not compromise its standards of quality control and authenticity. While the form is exhaustive, sellers and buyers love the trustworthy reputation that Vestiaire has established globally.

Once your listing is published, you will likely see instant activity from the huge global community of buyers!

How to Make Sales on Vestiaire Collective

Vestiaire provides sellers with many tools to increase visibility and sales: namely sending offers to likers and doing flash price drops.

How to Send Offers to Likers on Vestiaire

You can send offers to likers on Vestiaire and opt-in to receive offers from potential buyers. 

Sending offers is simple. In the newsfeed, you will see likers, and you can click the notification to send them an offer:

Vestiaire Collective newsfeed

Sending offers is a simple way to make quick sales!

You can also opt-in to receive offers from buyers, and buyers will be able to send offers to you (they can only be up to 30% lower than your sale price, Thank you, Vestiaire). You can turn this on

How to Do a Flash Price Drop on Vestiaire

Flash price drop is a feature that you can use as a “last chance” to make a sale. If an offer that you have extended is rejected or times out, Vestiaire gives you a chance to honor that offer price, making it available to all of Vestiaire for 48 hours only! 

During this time, your item will be featured in the Best Deals feed on the app!

Decoding Fees: Understanding the Cost of Selling on Vestiaire Collective

What are Vestiaire Collective selling fees? How much does it cost to sell on Vestiaire? How much does Vestiaire take? Let’s decode the complicated Vestiaire fee structure:

It is free to list on Vestiaire Collective, and you don’t pay any fees until a sale is made . Vestiaire selling fees depend on the sale price:

Vestiaire fees are 15% of the final sale price of your item for items sold between $80 and $13,000 USD. 

Items sold below $80 have a fixed selling fee of $12. Items priced above $13,000 have a fixed selling fee of $2,000. 

There is a payment processing fee of 3% (or a flat fee of $3 for items sold under $80).

Are Vestiaire Fees Worth It?

Fees are very high when you’re selling lower-priced items but very low if you’re selling higher-priced items. 

Here is a breakdown of how much you will make per sale:

  • If you sell an item for $50, the Vestiaire fees will be $15 (a flat $12 selling fee and a flat $3 payment processing fee. You’ll make $35. This is actually 30%
  • If you sell an item for $100, Vestiaire fees will be $18 (15% plus a 3% processing fee. You’ll make $82
  • If you sell an item for $15,000, fees will be $2,450 (flat $2,000 fee and a 3% payment processing fee. You’ll make $12,550. 

Note that these fees are current as of February 2023, for more information about Vestiaire Collective selling fees, click here . 

Also, you do not have to pay for shipping! Vestiaire covers all shipping costs from the United States. See more below!

Note that Vestiaire does not accept items for sale priced under $18, but you wouldn’t want to sell those there, anyways, because of the fee structure.

Overall, the Vestiaire fees are amazing for items priced above $80, and you will want to focus on inventory that can sell for at least that amount.

You might also be interested in 10 Great Marketplaces Every Reseller Should Consider

Seamless Shipping: Navigating the Vestiaire Collective Shipping Process

How do you ship on Vestiaire Collective? Who pays for shipping? Here is everything you need to know about shipping on the world’s largest luxury resale marketplace: 

Good news! If you’re in the United States, or any of the countries listed here , Vestiaire Collective covers all shipping costs. For other countries, shipping methods and costs vary.

Vestiaire’s shipping process is very simple: you will receive a prepaid shipping label available for download. 

It is important to know that you must ship orders within 7 days or they will be automatically canceled. 

The shipping service will depend upon the item, its weight, and your location. You just download the label from your email or your sales details page, print it out, stick it on your package, and ship it!

Setting Benchmarks in Quality and Safety on Vestiaire Collective

Buy Most sales on Vestiaire will go directly to Vestiaire’s offices for authentication before being shipped to the buyer. This is true of all international sales and all sales over $1,000.

Vestiaire Collective's authentication standards are the cornerstone of its reputation for quality and trust in the world of luxury resale. Renowned for its meticulous process, Vestiaire diligently ensures the authenticity of each item on its platform. The authentication process begins at the time a product listing is submitted for review. Employing a team of seasoned experts with an astute eye for detail, Vestiaire meticulously examines every piece for signs of counterfeiting, assessing elements such as craftsmanship, materials, and hardware. Beyond visual inspection, the platform often goes a step further, requiring sellers to submit proof of origin—whether it be through purchase receipts, authenticity cards, or detailed photographs of internal tags and serial numbers. Thereafter, many sales are intercepted for hand-inspection prior to final delivery to the buyer. This multi-faceted approach not only safeguards buyers from counterfeit risks but also underscores Vestiaire Collective's commitment to upholding the integrity of the luxury resale market.

How to do Direct Shipping on Vestiaire Collective

Direct shipping, when you ship the item directly to the buyer, is only available for some sales at the buyer’s discretion. Direct shipping is available to national sales within the United States when the sale price is under $1,000, and the buyer has declined Vestiaire’s authentication services and selected direct shipping. 

You cannot opt-in or opt-out of direct shipping. You simply use the label they provide based on their rules and the buyer’s selections. You can learn more about shipping on Vestiaire here .

From Sale to Payout: Understanding Vestiaire Collective's Payment System

How do you withdraw your balance from Vestiaire Collective? When do sellers get paid on Vestiaire? Here is everything you need to know: 

You will be paid quickly by Vestiaire, but it is entirely dependent upon the sale price and shipping type selected by the buyer.  

Here is how it works:

Vestiaire Collective Shipping

Photo from the Vestiaire Collective Help Center

If your item is being authenticated, you’re paid as soon as authentication is completed by Vestiaire (usually within 5 business days). 

If your item is shipped directly to the buyer, you will be paid 72 hours after delivery if there are no issues. 

You can choose to have your funds immediately released to your Paypal account or directly deposited into your bank account in your account settings . 

Selling on Vestiaire Collective vs. The Tradesy Website

If you sold on Tradesy marketplace, you probably know that Vestiaire Collective acquired Tradesy in 2022. 

Vestiaire Collective has over ten times the amount of users that Tradesy did. This means that you have expanded your chances of sales significantly by moving over to Vestiaire! 

Used Designer bags are among the top-selling categories on both Tradesy and Vestiaire Collective. That said, not all Tradesy items are eligible for Vestiaire. Here are some of the main differences between them: 

  • Unlike Tradesy, Vestiaire is not just for women. You can sell men’s and children's on Vestiaire, too!
  • Vestiaire does not allow stock images or photos from the internet, whereas Tradesy did. 
  • Vestiaire does not allow as many brands and designers as Tradesy did, they are more exclusive in what you can sell. 
  • Vestiaire has more stringent photo requirements and guidelines: you must provide what they require, or your items will not be listed.
  • Vestiaire does not publish listings immediately, they are all subject to internal review. 
  • Most sales on Vestiaire go to Vestiaire itself for authentication and quality control, whereas sales on Tradesy went directly to the buyer. 
  • On Vestiaire, you cannot edit a live listing. To add more information, you’re required to email them or submit more details for their review. 
  • Vestiaire fees are better (or worse) depending on the sale price. 

Mastering Success: Strategies for Making Sales on Vestiaire Collective

In some ways, selling on Vestiaire is like selling anywhere: for best results, we recommend that you list consistently, take amazing photographs, use descriptive titles, maximize your descriptions for keywords, and promptly engage with likers.  

In the Vestiaire Collective Help Center, you’ll find even more tips and tricks to help you make more sales.

Secrets to Success: Vestiaire Collective Tips and Tricks Revealed

Here are some expert selling tips directly from Vestiaire Collective. Essentially, they emphasize the   importance of consistent listing, high-quality photographs, and strategic pricing.   

Consistency is key . To optimize your success on Vestiaire Collective, make it a habit to list items daily.

Strategically select your brands . vestiaire advises focusing on premium luxury brands like hermès and louis vuitton for optimal profits., stay in tune with trends . keep your finger on the pulse of fashion by exploring platforms like instagram, tiktok, and other social media channels., align with the seasons . recognize that shoppers often seek items for the upcoming season. plan your listings accordingly to meet this demand., capture attention with high-quality image s. looks matter, so use top-notch product images to attract a broader audience of potential buyers., price competitively . vestiaire collective emphasizes the importance of striking a balance in pricing—high enough to reflect your item's value, yet low enough to ensure a swift sale. leverage vestiaire's price recommendations based on comparable items., embrace the convenience of the vestiaire collective mobile app . enhance your experience and stay seamlessly connected to likes and inquiries by downloading the vestiaire mobile app., seamless integration for success: elevate your vestiaire collective experience with vendoo.

In conclusion, as you embark on your journey into the world of Vestiaire Collective, armed with the comprehensive knowledge provided in this guide, remember that success lies in the details. Vestiaire, with its commitment to authenticity, quality, and sustainability, offers a unique platform for buyers and sellers alike. 

Now, to streamline your experience and reach a broader audience effortlessly, consider crosslisting your items to Vestiaire with Vendoo. Vendoo simplifies the crosslisting process, ensuring that your products seamlessly reach the discerning community of Vestiaire Collective. 

Take the plunge into the lucrative realm of luxury resale, contribute to a more sustainable future, and let Vendoo be your trusted companion in effortlessly expanding your reach on Vestiaire Collective. Elevate your selling experience—crosslist with Vendoo and confidently embrace the world of Vestiaire Collective!

Do you sell on Vestiaire Collective? Share your experience, tips, and tricks below! 👇🏽

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vestiaire collective case study

Added: Aug 18, 2022

Last edited: Aug 31, 2022

Vestiaire Collective is taking a local approach in the way it connects buyers and sellers of preloved premium and luxury fashion on its global marketplace. They set an ambitious target to be net positive by 2025 which would require a reduction of 25% in carbon activities. Transportation makes up 80% of this, so minimising the distance goods travel, as well as transportation method has been the focus to minimise overall impact. 

While buying second-hand significantly reduces the impact in comparison to purchasing a new item, Vestiaire Collective’s 2022 Impact Report recognises that there still is an impact. Vestiaire Collective set a goal in 2020 to be net positive by 2025 without compensation. To achieve this goal, 25% of carbon activities will need to be reduced, while maximising emissions avoided through a preloved purchase. 80% of Vestiaire Collective carbon footprint comes from shipping goods. As Vestiaire Collective sells high end luxury goods, an important aspect for buyers is authentication, where the seller sends the goods to Vestiaire who then sends them onto the buyer. This means there are two transportation journeys for each sale rather than one, increasing the environmental impact of a sale. 

Vestiaire Collective aims to minimise its impact by taking a local approach to resale, decreasing the distance goods have to travel by connecting buyers to sellers in their region. This requires global sellers at scale. The first way this has been encouraged is by opening local authentication centres, where there are now 6 locations in France, Hong Kong, Korea, the UK and two in the US. The second way has been through acquisition of US peer-to-peer platform Tradesy, which increased its US product count from 3 million to 5 million items. 

At a transactional level, Vestiaire is encouraging consumers to choose road rather than air delivery and side-stepping in-house authentication to ship directly, cutting out one journey. 

Progress so far has been positive. Opening the UK authentication centre was found to significantly increase local sales from 20 to 70 per cent, cutting the distance of international shipping. They have similarly been able to cut air transportation from 70% to 37% in Europe in the last two years. Moreover, it has been found that shipping by road and directly to the buyer can reduce the carbon footprint of each item by 50%. 

At the same time, the impact of buying preloved is significant. Shopping with Vestiaire Collective saves 90% of the environmental cost of a new item, including 17kg of CO2 saved, which is equivalent to driving a car 100KM. Perhaps most significantly, in a survey of 2363 customers from 57 countries, 70% of items purchased on Vestiaire Collective prevented a first-hand purchase. 

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Vestiaire Collective Case Study: Why Lionbridge’s Translation Services were Key to Vestiaire’s International Expansion

Lionbridge’s API enabled Vestiaire to quickly translate high volumes of content for new markets

Vestiaire Collective is an ecommerce website and community dedicated to fashion, where community members can buy and sell used clothes and accessories. Every item is carefully checked by a team of fashionistas before being attractively packaged and shipped to its new owners. Vestiaire uses Lionbridge’s API (formerly Gengo’s API) to translate descriptions of thousands of new items that are added to the site every week.

Why Lionbridge?

Vestiaire Collective’s Co-founder and Director of Projects described their reasons for using Lionbridge and its importance to Vestiaire’s international expansion as follows:

“Vestiaire started as a French site but we have localized the site into English as well. Thousands of items are added every week, and it is critical that each item’s description is translated for every market in a timely manner. Lionbridge’s world-beating prices and flexibility through their API seemed to be the only solution for us. Without Lionbridge we could not have launched the UK website this way. It is easy to localize a website UI, but it didn’t make sense to launch in the UK without having the localized content.”

When a seller in France, Vestiaire’s main market, posts an item with a French description, Vestiaire offers a free translation of its product description from French to English. The effect is a product that is more appealing to a global audience which results in sellers having more business opportunities. Because of Lionbridge’s extremely affordable prices the translation cost is easily justified.

“Lionbridge’s world-beating prices and flexibility through their API seemed to be the only solution for us. Without Lionbridge we could not have launched the UK website this way.”

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Scaling with Translation

Vestiaire is a great example of a company scaling rapidly with translation using the Lionbridge API. The number of translation orders they placed averaged 500 translation jobs per day, and occasionally reached over 1,000 per day during their expansion.

“For content such as product descriptions, Lionbridge is unbeatable with their API and crowdsourcing principle. The API stability is very good and the overall quality of the translations is great as well.

“The traffic of our UK site started to grow very rapidly right after the launch. This would not have been possible without having the bulk of content translated on day one. And more importantly, everyday we hear happy voices from our sellers, and we see a growing amount of cross-border transactions between France, the U.K. and the United States. Integration of Lionbridge API took 2 to 4 weeks in terms of development time, but that investment has totally paid off.” — Vestiaire Collective Co-founder

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French retail company Vestiaire Collective is one of the world’s leading digital companies for pre-loved fashion, providing an alternative to the overproduction and overconsumption of the fashion industry.

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Secondhand platform the Vestiaire Collective has turned its back on fast fashion for the environment. But could boycotting the resale of cheaper garments do more harm than good?

Cheap, trendy, and made from polyester. That’s the average fast fashion garment. Most will start their post-consumer life as a quick-click purchase. They will be worn once or twice and then thrown away before the chain starts again. This process is all well and good for a fresh and fashionable social media presence. But it’s devastating for the planet.

In the U.S. alone, more than 11 million tons of textiles enter landfills every year. There, they contribute to potent emissions and plastic pollution. But there are alternatives to throwing clothes out with the trash. Alongside clothing swaps and upcycling, one popular option is resale.

Boohoo Kourtney Kardashian

The resale market is booming, with a current value of more than $182 billion. Apps like Depop and Vinted, which provide a platform for people to make money from the clothing they don’t want anymore, are thriving. But not all resale platforms are on board with selling fast fashion. Vestiaire Collective, the France-based online marketplace for pre-loved clothing, recently banned clothes from brands like Boohoo , ASOS, and Missguided.

The move was intended as a rejection of fast fashion’s environmentally-destructive practices. But, in the long run, could this actually cause more harm than good? Is banning fast fashion from resale really the right thing to do for the planet?

The destructive growth of fast fashion

There’s no doubt, fast fashion has some serious environmental problems. Most of its clothes are made with polyester, which doesn’t biodegrade because it’s made from plastic. This means that when it’s thrown away, it stays in the landfill for decades, if not longer. 

All of this clothing waste not only leaches harmful microplastics into the soil and the waterways but also contributes to the climate crisis. Landfills are one of the biggest sources of methane. The potent greenhouse gas has more than 80 times the warming power of carbon dioxide. 

While the environmental issues with fast fashion are being discussed more, realistically, the industry isn’t going anywhere anytime soon. According to market experts, it’s likely to hit a value of more than $200 billion by the end of this decade. This is because companies like Shein (the most popular fast fashion brand in the U.S.) are incredibly effective at getting the attention of consumers, particularly young people, with flash sales that offer trendy items of clothing for, quite literally, pennies. At the time of writing, the cheapest clothing item in Shein’s ongoing holiday sale cost less than a Starbucks latte, at just $2.50. PrettyLitteThing can beat that, with its cheapest bikini on offer for $1. 

Shein's clothing and shoes contain high levels of toxic chemicals

For young consumers, prices like these present a difficult conundrum. Because research suggests, Generation Z does care about the planet. But as they’re still young, they also don’t have much money. And, as is the norm for their age group, they care deeply about the way they look. 

Last year, a study from Sheffield Business School found that only three percent of participants said they didn’t care about clothing’s environmental impact. However, more than 60 percent admitted to still buying fast fashion regularly. For most, the price was one key factor.

So, for Gen-Zers who love fast fashion, it makes sense to provide them with a platform that enables them to engage with it in a more sustainable way. Enter: resale. As evidence that this approach works, 90 percent of users on Depop, which sells a high quantity of pre-loved fast fashion items, are aged under 26.

So, why has the Vestiaire Collective rejected fast fashion?

If resale can make fast fashion more sustainable, Vestiaire’s decision to ban it starts to look a little more questionable. But the platform maintains it has its reasons. One is quality, it notes. Fast fashion can sell items for such low prices because they are cheaply made, and that results in a lower quality. This means that fast fashion has no value in resale, claims Vestiaire. 

This is certainly the case for some items. In 2019, research found that many fast-fashion garments start to fall apart after just ten wears. But it’s not necessarily true across the board. Research has also shown that there are fast fashion items that do have longevity. 

vestiare-showroom

For example, another study, also released in 2019 by the University of Leeds, suggested that some low-cost clothing can actually outlast more expensive garments. In fact, the study’s lead author Dr. Mark Sumner said at the time: “Jeans from one fashion brand lasted twice as long as a designer label jeans, but cost one-tenth of the price of the designer jeans.”

But for Vestiaire, which is a certified B Corporation, it’s not all about quality. It’s also about discouraging consumers from engaging with an environmentally-pollutive and exploitative industry. And this argument undeniably has merit. 

It’s why the Collective has committed to lobbying for more Extended Producer Responsibility and partnered with the Or Foundation, a nonprofit dedicated to reducing fashion’s waste crisis. The organization is particularly focused on reducing the pressure on people in Ghana, where a significant amount of the global north’s textile waste is sent . Every week, 20 million items of clothing arrive in the country’s capital city, Accra. And, while some will be sold in the city’s markets, most will end up in its surrounding landfills.

Without a doubt, the west has to stop placing pressure on the global south to deal with its waste problem. And fast fashion has to do more to tackle its waste problem from mounting up in the first place. It makes sense that Vestiaire would want to distance itself from such a destructive industry. 

Vestiaire Collective Earns B Corp Status In Secondhand Fashion First

Instead of supporting fast fashion resale, the brand says it will help consumers with alternative solutions to waste, which, it claims, “include wearing, repairing, recycling, upcycling and constructive donation strategies.” But this, in itself, seems like an admission that, if it can be repaired, donated, and upcycled, fast fashion does have a life beyond its first few wears. And if that’s the case, then perhaps it does have some resale value. The truth is, a significant number of consumers aren’t showing any signs of slowing down on buying fast fashion. So, ultimately, for the planet, the growth of the preloved fast fashion market could be a lifeline. While Vestiaire’s decision deserves to be respected from a moral standpoint, for the environment’s sake, it might be best if other resale platforms don’t follow suit.

Related on Ethos:

  • With a New, But Old, Collection, Ganni and Vestiaire Collective Take Fashion Circular
  • Vestiaire Collective Earns B Corp Status In Secondhand Fashion First
  • Burberry Extends Its Circular ‘ReBurberry’ Effort to Secondhand Platform Vestiaire Collective
  • 82% of Vestiaire Collective Purchases Prevent New Product Sales: Report
  • Looking to Buy an EV? Google’s New Feature Can Help
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Vestiaire Collective Business Model

The Vestiaire Collective Business Model – How Does Vestiaire Collective Make Money?

Executive Summary:

Vestiaire Collective is a fashion resale platform that allows users to purchase mostly used luxury clothing, shoes, and accessories.

Vestiaire Collective makes money by charging fees. Those fees have to be paid by sellers when they successfully sell something on the platform.

Founded in 2009, Vestiaire Collective has grown to become one of the world’s leading fashion resale platforms. It is now valued at $1.7 billion.

What Is Vestiaire Collective?

Vestiaire Collective is an online marketplace that allows users to purchase used luxury clothing, shoes, and accessories.

Consequently, anyone that has a surplus of luxury brands available in their wardrobe can sell on the platform as well.

Sellers simply register an account, download the platform’s app, and upload a photo and description of the items they would like to sell.

Once the items have been sold, they are shipped to Vestiaire Collective. The platform then checks the products to confirm their authenticity and ships them directly to the customer upon completion. Additionally, customers can have items shipped directly from the seller as well.

Sellers can set up dedicated profiles that entail a picture, follower counts, transaction histories (such as the number of recently or historically sold items), their favorite items, and many more data points.

Customers can acquire pieces from some of the world’s most luxurious brands including Gucci, Prada, Louis Vuitton, Balenciaga, Versace, and dozens more.

The platform adds 3,000 carefully selected products every day. Over 300,000 products are available for purchase in total.

Vestiaire Collective can be accessed by browsing the company’s website or by downloading its mobile apps (available for Android and iOS devices).

Vestiaire Collective Company History

Vestiaire Collective, headquartered in Paris, France, was founded in 2009 by Alexandre Cognard, Christian Jorge, Fanny Moizant, Henrique Fernandes, Sebastien Fabre, and Sophie Hersan.

The founding team possessed decades of experience in a variety of fields such as tech and fashion. Fabre, Vestiaire’s long-time CEO, had stints at Microsoft and Vivendi. He also took leading roles at startups such as dating site NetClub, which was sold to Match.com in 2007.

Most of the founders also frequented more elite and fashion-conscious circles. Many of their friends had dozens of high-quality designer pieces laying dormant in their wardrobes.

Around the same time, the great financial recession was wreaking havoc across the world, forcing many people to rethink their consumption patterns.

This led some to seek alternative paths to make a buck or two. Many bloggers, for example, began to sell leftover clothing via their own websites. Others simply utilized established marketplaces like eBay.

Unfortunately, these means of selling had one major disadvantage for customers: ensuring authenticity. Many sellers would simply sell counterfeit products.

In order to test the concept, the co-founders asked their family and friends whether they would be willing to sell their excess clothing on the platform. Fanny Moizant’s mother, for instance, had her own clothing store in Paris, which provided the team with a decent number of pieces.

In fact, when they launched the platform in 2009, it had a total of 3,000 second-hand items offered for purchase. The platform was initially launched as ‘Vestiaire de Copines’, which is French for ‘the friend’s wardrobe.’

The launch of Vestiaire de Copines was self-funded by the founders. However, being the first platform of its kind, it would soon garner interest from both consumers and investors. For reference, competitors such as Poshmark or The RealReal only launched two years later.

Vestiaire de Copines, in the meantime, stayed busy growing. It raised a €1.5 million Series A in June 2010 followed by a €7.5 million Series B fundraise in October 2011. The next year two years proved to be some of the most transformative in the young startup’s history.

First, they renamed it Vestiaire Collective to appeal to its growing international audience. The rebranding was accompanied by the launch in the U.K. in March 2012.

Exactly a year later, the French platform expanded into the United States. Two months later, in May, Vestiaire Collective managed to cross the inaugural mark of one million registered users. Investors also continued to like what they saw.

In September, the team raised another $20 million in Series C funding. Half of the funding came from magazine publisher Condé Nast, which owns publications such as Vogue. The funding allowed Vestiaire Collective to gain a stronger foothold in the North American market.

Apart from expanding into other markets, Vestiaire Collective also continued to add new categories to the site. In 2014, for instance, it introduced a Male as well as Vintage section, among others.

Vestiaire Collective continued to grow its business by raising additional capital. In September 2015, it netted $37 million in Series D funding from mostly existing backers. At that point, the platform claimed four million members and had offices in Paris, London, New York, and Berlin.

Another $62 million fundraise in January 2017 allowed Vestiaire to expand into other parts of the world, most notably Asia as well as Australia. That same year, it opened an authentication center and office in Hong Kong to be able to serve those very same customers.

In order to get the word about the platform out, it even launched its first set of advertising campaigns via TV, still photography, and digital video. Vestiaire Collective already had a respectable six million customers and was available in 47 countries when it launched the campaign.

Vestiaire Collective also had to experience some setbacks, though. In November 2018, its co-founder and long-time chief executive Sebastien Fabre stepped down from his role. He was ultimately replaced by Lazada co-founder Maximilian Bittner.

Its new CEO Bittner even participated in Vestiaire’s next round in June 2019 during which the company raised €40 million in funding. Bittner’s experience also proved valuable in entering more markets in Asia.

In 2019 alone, Vestiaire Collective expanded into Taiwan, Thailand, Indonesia, India, and Malaysia on top of the UAE, Saudi Arabia, Israel, Brazil, and Mexico. At that point in time, close to 80 percent of all transactions on the platform were already taking place outside of France.

The continuous growth, furthermore, enabled the platform to open its first physical store in London in October. Weeks earlier, the platform introduced direct shipping as a way to speed up the delivery process and reward its most reliable sellers.

Interest in Vestiaire completely exploded in early 2020 once the coronavirus pandemic broke out across the world.

To take advantage of the heightened interest (especially due to the temporary closure of retail stores), it raised another $64 million in funding in April 2020.  Over nine million members were part of Vestiaire Collective at that point.

Up until the pandemic, Vestiaire Collective and competing platforms had a tough time convincing other luxury brands to embrace reselling. However, this all changed with the pandemic. As a result, Vestiaire Collective was able to introduce its ‘Brand Approved’ program in late 2020.

The program enabled fashion houses to have some control over what is bought and sold by directly offering their pieces on the platform. Soon after the launch of the program, Vestiaire Collective announced partnerships with the likes of Alexander McQueen, British heritage brand Mulberry, and Mytheresa, among others.

In the meantime, Vestiaire’s team continued to add capital to its balance sheet. They raised two rounds (Series H & I) of €178 million each in March and September 2021. Investors in those rounds valued the company at $1 billion (Series H) and $1.7 billion (Series I), respectively.

That same month it announced its Series H round, Vestiaire Collective also hit another major milestone. It became the first resale fashion platform to receive a B Corporation certification, highlighting its commitment to sustainable practices.

The competition, though, didn’t sleep either. In December, luxury marketplace Farfetch , which focuses on unworn clothing, acquired resale platform Luxclusif for an undisclosed sum. Vestiaire Collective responded by acquiring Tradesy, one of the leading resale platforms in the United States, in March 2022.

Today, Vestiaire Collective employs over 800 people in close to a dozen offices across the globe. The combined businesses of Vestiaire and Tradesy boast a membership community of 23 million.

Explaining The Business Model Of Vestiaire Collective

Commissions are a common monetization tactic for online marketplaces, which is the business model that Vestiaire Collective operates under.

In exchange for those fees, sellers get access to millions of customers, which increases their likelihood of selling an item.

Customers benefit by being able to securely purchase and receive luxury fashion items at discounted prices.

As previously stated, traditional marketplaces like eBay suffered from counterfeit products being offered on its platform, which severely decreases a customer’s trust – and thus their propensity to purchase something.

Vestiaire Collective became one of the first marketplaces to insert itself as a trustworthy middleman by authenticating the products that were sold.

In the coming years, others have followed. Notable examples include Poshmark, Tradesy, StockX , or The RealReal, among others.

It certainly helps that Vestiaire Collective operates in the luxury fashion segment. The sales price (and thus margins) tends to be significantly higher, which warrants investing in authentication services.

Vestiaire Collective, in exchange for those services, then imposes a fee on the seller. Its fee structure is ultimately dependent on the country that the product was sold in as well as the item’s price.

Sellers in the U.S., for example, pay $10 for items below $80. All items priced between $80 and $16,500 have a selling fee of 12 percent. Products above $16,500 have a fixed fee of $2,000.

On top of that, Vestiaire Collective applies a payment processing fee of around 3 percent. The fee is used to cover the cost imposed by payment providers such as MasterCard and Visa.

Lastly, since Vestiaire Collective only releases the seller’s money upon successful completion of the shipment and after the customer’s acceptance, he or she is incentivized to offer authentic products.

Vestiaire Collective Funding, Revenue & Valuation

Vestiaire Collective, according to Crunchbase , has raised a total of $683.6 million across ten rounds of venture funding.

Notable investors include Ventech, Balderton Capital, Condé Nast, Vitruvian Partners, Tiger Global Management, SoftBank, and many more.

Vestiaire Collective is currently valued at $1.7 billion after raising €178 million in Series I funding back in September 2021.

The company, since it remains in private ownership, has opted against disclosing its revenue figures to the public – at least for now.

Who Owns Vestiaire Collective?

It can be assumed that Vestiaire Collective is primarily owned by its investors, most notably Ventech, Balderton Capital, and Condé Nast.

All of those three investors have invested money into the platform in early rounds, which is normally where most of the upside is captured by investors.

Additionally, they have also led multiple rounds and participated in various others. Ventech, for example, has invested money into Vestiaire Collective during five different rounds.

Another supporting factor of the investor’s ownership is the fact that none of the firm’s founders hold positions in the firm’s C-suite.

In fact, many, such as former CEO Fabre or CTO Cognard, have moved on and are now founders of other companies. That normally means that they would sell the majority of their shares as new funds are raised.

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Viktor Hendelmann

Hi folks, Viktor checking in! Years of experience in various tech-related roles have led me to start this blog, which I hope provides you with as much enjoyment to read as I have writing the content.

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Last Updated on October 28, 2022 by Viktor Hendelmann

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  3. Vestiaire Collective Case Study: How Can Secondhand Shopping Turn

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  5. Case Study: add a feature to Vestiaire Collective

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  6. Vestiaire Collective: How the designer second-hand platform works

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COMMENTS

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    Vestiaire Collective Case Study | Google Cloud Vestiaire Collective: Pre-owned luxury site saves 82% on translation About Vestiaire Collective Paris-based Vestiaire Collective is...

  2. Vestiaire Collective: The Challenges of Second-Hand Luxury

    Vestiaire Collective: The Challenges of Second-Hand Luxury By: Frederic Godart, Brian Henry This case illustrates solutions to a) the vexing problem of how to stop counterfeit luxury goods from being sold on the Internet; and b) the larger issue of how to sell lots of pre-owned personal… Length: 13 page (s) Publication Date: Aug 28, 2017

  3. Case Study: Igniting a Growth Journey at Vestiaire Collective

    Case Study: Igniting a Growth Journey at Vestiaire Collective Charles Lange · Follow 3 min read · Jul 14, 2023 -- Vestiaire Collective (VC) started its journey in 2009 as a pioneering...

  4. Vestiaire Collective Case Study: How Can Secondhand Shopping Turn

    Vestiaire Collective Case Study: How Can Secondhand Shopping Turn Luxury? Written by Virginia Bingol Fashion Business April 24, 2021 Introduction These days, it seems as though there is constantly a new statistic highlighting the harmful effects of the fashion industry on the environment.

  5. The Fashion Industry's Growing Secondhand Market

    A recent BCG survey of 7,000 individuals from six countries—powered by data from Vestiaire Collective's consumers—has uncovered deeper insights into the trend. It suggests that the global secondhand market will likely grow over the next five years by a compound annual growth rate (CAGR) of 15% to 20%.

  6. AWS is how: Vestiaire Collective

    Vestiaire Collective is on a mission to transform the fashion industry and achieve a sustainable future by encouraging the circular fashion movement. The world's first B Corp-certified fashion resale platform, the company provides a global marketplace for second-hand fashion items.It allows users around the world to sell, buy and view high-end, verified and validated products on a website in ...

  7. ReThink '23 Customer Case Study session: Vestiaire Collective

    Since its 2009 launch as a startup in a Paris apartment, B Corp certified Vestiaire Collective (VC) has become the leading global online marketplace for luxury, pre-owned fashion products, recognised as a French Tech Next40 organisation and achieving unicorn status in 2021.

  8. Vestiaire Collective: Facebook ads case study

    THE SOLUTION Adding partnership ads Vestiaire Collective has successfully run Facebook photo and video ad campaigns to reach people who are known to be interested in the brand. For its new campaign, it decided to try to reach and appeal to new audiences and encourage more people to purchase.

  9. Case Study: add a feature to Vestiaire Collective

    Oct 13, 2020 -- UX/UI training project July 2020-7 days Role: UX-UI Designer Tools: Mural, Sketch, Marvel F ounded in 2009, Vestiaire Collective is the leader in the resale of luxury and...

  10. Case Study: Fanbytes x Vestiaire Collective

    Case Study: Fanbytes x Vestiaire Collective Vestiaire collective Using influencer marketing to create deep audience connection THE CHALLENGE Luxury pre-loved fashion marketplace Vestiaire Collective wanted to drive mass awareness on TikTok amongst Gen Z and fashion activists.

  11. Why Is Vestiaire Collective Crowdfunding?

    Tiffany Ap. 26 January 2024. BoF PROFESSIONAL. Vestiaire Collective's announcement of a crowdfunding campaign earlier this week raised some eyebrows. The luxury platform's previous backers were the opposite of grassroots: it's raised $744 million over 12 rounds, including one in 2021 that included Kering and Tiger Global Management, one ...

  12. Everything You Need to Know About Vestiaire Collective

    November 01, 2023 Vestiaire Collective is a massive global marketplace for designer, luxury, and vintage fashion brands. Unlocking the World of Vestiaire Collective: A Comprehensive Guide to Luxury Resale In the bustling realm of fashion commerce, Vestiaire Collective stands as a global staple for designer, luxury, and vintage.

  13. SEO Case Study: Migrating Tradesy to Vestiaire Collective in 6 ...

    Published in Vestiaire Connected · 6 min read · Apr 20 SEO migration | Vestiaire Collective As businesses grow and evolve, website migrations become crucial for expansion and enhanced user...

  14. Vestiaire Collective

    Vestiaire Collective is taking a local approach in the way it connects buyers and sellers of preloved premium and luxury fashion on its global marketplace. They set an ambitious target to be net positive by 2025 which would require a reduction of 25% in carbon activities. ... Case studies; Approved by curator. Business case. Vestiaire ...

  15. Translation Services for Vestiaire's International Expansion

    Vestiaire Collective Case Study: Why Lionbridge's Translation Services were Key to Vestiaire's International Expansion Lionbridge's API enabled Vestiaire to quickly translate high volumes of content for new markets Last updated: July 28, 2021 4:48PM

  16. Vestiaire Collective puts security first with Lacework and AWS

    French retail company Vestiaire Collective is one of the world's leading digital companies for pre-loved fashion, providing an alternative to the overproduction and overconsumption of the fashion industry.. Challenges. Rapid organizational growth presented newfound security challenges; Numerous disparate tools — with far too many interfaces and no automation — resulted in a lack of cross ...

  17. Vestiaire Connected

    SEO Case Study: Migrating Tradesy to Vestiaire Collective in 6 Months As businesses grow and evolve, website migrations become crucial for expansion and enhanced user experiences. In March 2022 ...

  18. The Vestiaire Collective Is Distancing Itself From Fast Fashion ...

    Vestiaire Collective, an online marketplace for pre-loved clothing, recently banned fast fashion. ... they are cheaply made, and that results in a lower quality. This means that fast fashion has no value in resale, claims Vestiaire. This is certainly the case for some items. In 2019, research found that many fast-fashion garments start to fall ...

  19. The Vestiaire Collective Business Model

    Vestiaire Collective makes money by charging fees. Those fees have to be paid by sellers when they successfully sell something on the platform. Founded in 2009, Vestiaire Collective has grown to become one of the world's leading fashion resale platforms. It is now valued at $1.7 billion.

  20. PDF Vestiaire Collective Case Study

    CASE STUDY. W e w o rke d w it h lu xury p re -loved fash io n ma rk etplace. V e s t i a i re C ol l e c tiv e to d riv e aw ar en e ss o f the site and. a p p a s t h e . go -to de stin a ti on. to sh op the b est sel ecti o n. of h i g h - en d c ir c u lar fa shion a nd a . vita l res o urce fo r. re s e lli n g. lu x u r y garm ents.

  21. PESTEL Analysis of Vestiaire Collective The Challenges of Second-Hand

    The Vestiaire Collective The Challenges of Second-Hand Luxury PESTEL Analysis will look at the external factors - political, economic, social, technological, environmental, and legal.

  22. Award-winning Case Study For Vestiaire Collective By Adspy

    Why Vestiaire Collective's best ad got 2319 likes on Facebook in just 3 days?You can't get the secret without this case study. Now BigSpy uses the adspy method to do a case study for Vestiaire Collective.

  23. Top 3 TikTok Marketing Case Studies & Insights 2024

    What's more, our influencers videos hit a 20.13% engagement rate, well over the successful industry benchmark of 14% for TikTok, and as a bonus, the Idahoan Foods TikTok account drove 3,700 followers following the end of the campaign. 9. 2. Vestiaire Collective. Fashion content soared earlier this year and it doesn't look like it's ...